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Justin Colby
What is up? Science Living Family welcome back to another incredible episode. And as always, I have a great guest. This is again, near and dear to my heart because this guest is actually an REI Live member. He has been here since December of 2024 at some point, and it is April 15th as we are recording this episode, he has since completed one entire deal, and he has a second one in escrow to close all within four months. Philip Godkin is here. What is up, dude?
Philip Godkin
Hey. Hey, Justin. Good to see you, my man.
Justin Colby
Good to see you. So I really want people to understand this episode is really for the people. Right. Is all those out there that are trying to figure it out. They're lost in the. In the atmosphere of real estate investing and coaching and Facebook groups and RIA meetings, and they're just lost. Right. I want them to know your story about that first year of kind of what transpired or maybe even a little bit longer than that, and then how that kind of led to finding me, finding science of flipping, finding the Reilive Co group, and how that transitioned into just under four months, making roughly $15,000 and solidifying that this is real. So let's start kind of back to, you know, what was that first year or so? Like, what was that journey prior to me looking like for you?
Philip Godkin
So it really. It all started for me in Nashville. I'm back in Milwaukee now, but I was in Nashville in 2022. 2023. First part of 23. And I answered a bandit sign. I, you know, just called the number, and it turns out it was some wholesalers. Yep, Net worth Realty. Anyway, just met with the guys, started realizing, like, holy crap, this world of real estate investing. This is something I should have done 10 years ago. And of course, it's the next best time to plant a tree right now. And I just. I went to a. I went to a. Yeah, right. I went to a Real estate investment association meeting in Nashville. The room was filled with people, big players, guys that, you know, been doing it 20, 30 years and really just got my eyes peeled back to the world of Real estate investing. I mean, the verticals were just mind boggling, you know, from fix and flipping to rentals to multi units to like, I met the gentleman who is building the high rise buildings in downtown Nashville, right? Like, yeah, just amazing. And it was then I said, you know, that's it. I'm, I'm getting into real estate. I'm just going to learn, learn whatever I can learn however I learn it, but I'm not stopping and I'm not giving up. So, you know, here I am back in Milwaukee, working with you in your REI live, you know, science of flipping or something, you know, that I saw and I, and I looked at and you know, just all that whole fix and flip. And in reality, Justin, I was like, I don't have the crews. I don't know that I want to manage the crews. I don't know that I want the downtime carrying costs of when, you know, the crew doesn't show up. All these pitfalls. I mean, yeah, I get it, you make money when you solve people's problems and you're gonna run into these pitfalls, but I just wasn't really willing to do it. But I had this attitude that I was not ever gonna give up. In fact, I had a bracelet, I don't have it on right now, but it says never give up. You know, and so I would look at that every day and you know, we all have, you know, we all have our reasons, right. And one of the big things is they're like, what's your, what's your why? What's your why? What? You know, right? What is it that make you get up every day? Well, you know, I have my reasons, I have my whys, you know, and it's always family, you know, at least it should be, right to provide a better, a better life for your family, Right. Maybe provide something for your children. Yeah. If they buy into what you're doing and they, and they want to get involved, maybe that idea works. But it's really just to provide a better life for my family.
Justin Colby
So, you know, I said this on the last one. One of my mentors gave me some great wisdom and it's probably a line his most, I guess retained thing he taught me, weirdly, but invest in current living. And you're kind of circling that subject, right? Is really, it's great to be able to pass something down to your kids or your grandkids, but the reality is we get one ride on this roller coaster, right? And, and I'll tell you, if you're not Willing to go after it and go for it and go create your life. Then you'll be a victim of whatever gets thrown your way because you're not going out and creating your life. And the thing I've always respected about you when I met you in December, is you always said, I may not be perfect. This may not be the perfect, like, scenario from what I'm doing because I got another job and I have these things on my plate. But I'm going to make this work, Justin, and I'm going to follow your direction and I'm going to do it. And that is that dedication to commitment. You know, I have the five pillars of success, or five pillars of success. And the second one is committing to that. Right. Like, you made a decision, I'm going to be successful at real estate investing. You decided I need to be someone who's willing to sacrifice for it. And you have. And now, you know, you're seeing the rewards of it. I mean, to make 15 grand in four months, most younger investors, newer in the game, not doing, you know, that's, that's real. It took me nine months. Right.
Philip Godkin
@ any time. Right. Just making it happen. But don't give up.
Justin Colby
Well, and then. And the other part is, if you were honest with yourself, like, you probably didn't put forth a hundred percent of your energy, effort, time to it during the four months.
Philip Godkin
Absolutely. But, yeah, very statement, for sure. Yeah.
Justin Colby
And I'm not trying to, you know, call you out, per se. I'm just saying, like, if you can do it when you're not even putting 100, imagine what you can do by putting 100% in. Would that be a deal a week.
Philip Godkin
Right.
Justin Colby
You know, that's the reality of, of what this is. So talk to everybody about, like, what was going through that year before me, like, what was going through your thought process, what was happening? What, what did you feel right to. To kind of get to the place of, once you did get introduced to me, to say, like, I need somebody to help us through, because Rei Live Co, you and I both know, is very inexpensive. It's $200 a month, but we actively help people do deals five days a week. Right. What were you going through where that was like, it just made sense to work with somebody.
Philip Godkin
So really, all along, as I was just kind of looking at all of these opportunities out there in the Internet world and the, you know, YouTube education, et cetera, it was, it was something that always kind of, where is the coach? Right. Because I, I personally am a coach. Right. And I Work tight with my athletes. Right. I mean, we have our communication timeline, so you're not just completely being bombarded by them, but, you know. Right. Whether it's once a week, texting, phone call, whatever, there's a. There's a schedule set up. But it was the coaching component that really made the difference because a lot of them are like, you know, you join our program and you join our community, and we're going to teach you every step of the way. And it's like, not exactly, you know.
Justin Colby
But are you.
Philip Godkin
But you don't get access to them. You know, you get access through the community, and the community is the Facebook page. So, you know, a lot of times it almost felt like the blind leading the blind a little bit. Yeah, there were definitely seasoned people who had deals and could do deals, but they weren't. It wasn't their program, so they didn't have a, you know, huge vested interest in. In really, really helping you understand it. Right. And so.
Justin Colby
Right.
Philip Godkin
And so then, you know, I, I saw you out there, I watched a bunch of your videos, I've, you know, all that kind of stuff, and signed up for the Science of Flipping. Right. And then you reached out to me with this special offer, like, I'm going to take one person from the program, kind of bring them under my wing. So that was a huge opportunity for me. And maybe not everybody gets that, but when you go back to just what you offer in the Science of Flipping, just the library of everything and the, The. The. The daily calls that the Science of Flipping offers. And then here we are with REI Live, and that is more of a bring a deal, and we'll make the calls, we'll walk you through it. You're going to learn by example. You're going to listen to us, you're going to. You're going to just see it all, the. The way that you guys do it, right? And so there. That's invaluable to just. Yeah, you got to carve out that time in the day to get on the call and sit in front of your computer with your video on and get into the conversation. Right. But you got to commit to learning. And oftentimes, Justin, I, I would think to myself, we go to higher education, right? We go to some course to learn it, and we kind of blindly go into that course knowing that if we fail, finish it, we're gonna be set up for success. Yeah, necessarily. You get all the education you need, but you still gotta execute when you graduate, right? You still gotta go find that job, still gotta put in the time for your employer, et cetera, et cetera. And we're all so willing to do that. Right?
Justin Colby
But isn't that crazy?
Philip Godkin
Yeah. Yeah. And so I would think back to that. Like, okay, you know, I, I just blindly went to college. I mean, not blindly, but I went to college with a, with a goal and an objective and just, you know, that's what you do. And you're going to come out on the other end and you're going to get a job and you're going to go to work and it works. It works. It does. I mean, right? It works. So why not here?
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Philip Godkin
Why can't it work here?
Justin Colby
Well, the craziest part to me is, you know, listen, I'm 43 and college when I was growing up was still kind of like the standard, right? Like you go to college, you get your degree. Still today's world is so drastically different, right?
Philip Godkin
Absolutely.
Justin Colby
I mean, I think, you know, it. There's so much opportunity to create income in the entrepreneur side even to like nowadays with social media, right. Like these platforms like a Tick Tock. I have a buddy getting paid a million dollars a year from TikTok to shoot his videos. Like it's, it's a creator society. And, and most people align creator with creator of content like Instagram and Tick Tock. But you're a creator. I am a creator. Even if it's in the real estate space. We are creating a space space for ourself that is ours. We are creating an opportunity to design the life we want versus just live the life of what, historically speaking, has been the norm. And I think that's what I hope to empower a lot of people. Within the real estate spaces, you have an opportunity to pour into your own business, not someone else's business, not your boss's business, not like your own. And the crazy part that always gets me and I talk a lot about this is people are willing to work 60, 80, 90 hours a week for their boss. But when I show them and give them this lane to do it for themselves as an entrepreneur, to just go crush it so they can have the life they deserve, all of a sudden they like take off weekends and five o'clock comes around, they quit working like that's it, it's 5:00.
Philip Godkin
Right.
Justin Colby
They don't go the extra mile. If they had a boss, they're working till seven. No boss. Oh well, I don't have a boss. This is what I did it for. So I can take off right now.
Philip Godkin
In all fairness, you are tied to that salary, so you, you have that obligation. But.
Justin Colby
Well, I find that people work harder. Like I agree with you, by the way, but I find, and I've never been employed, by the way, I've Never had a W2 job after college year. And I say you, but I feeling people will look extra.
Philip Godkin
You're what we call unemployable.
Justin Colby
Oh, for sure, I'm totally unemployable. Goes have been essentially so. But. But I find that more often than not, when people get into my space, they're burnt out because not only are they working their normal 40 hours, but their boss pushes them another hour or two every single night. And Not. I mean, they. They just say yes, they're obligated till 5 or whatever the 40 hour work week is, but they say yes because they feel like if they don't, they'll get fired. And maybe that's true, or maybe that's not. But the point being is there's a lane that now you now see, you feel it, you see it. You've created what I call certainty. I did what I came here to do for Philip. You created certainty for you. And I needed to build your confidence that you could do this business. And when I do that, then I say onward and upward. I will always stay in your life as long as you want me in there. I will always continue to coach you and help you and be there. But if you are going to go do it, I've at least done what I came to do, which is create confidence in certainty in you doing it. But now you do it.
Philip Godkin
Yeah. Interestingly, one of your pillars is take massive action. And. And I totally understand what that is. And I kind of had to define it in my own world because it wasn't like I don't have 10 hours a day, day in, day out to commit to it, but my massive action was committing every day to doing something.
Justin Colby
Okay.
Philip Godkin
So. Right. You know, instead of missing a day and what's that massive action going to be? Meaning what's the activity level? Right. Kind of thing. And that's one of the things that, you know, I think it might have. Might have taken me a few weeks of being in the program to really, it sink in was the call five new realtors and call five that you've made contact with. Right. So what is it that. Right. What is it that you're going to do consistently? And then you just pick one thing and do it and then when you go to edit, then add something else to it. Right. But yeah, the massive option was just doing something.
Justin Colby
That's right. That's right. And what I would tell you is if I could offer further suggestion to you so that you stay successful, what you're trying to do, I will use the. What you just said to me reminds me a lot about the gym. When traveling, you. You are a cyclist, right? You're an athlete. You get this. Something is better than nothing.
Philip Godkin
Yeah.
Justin Colby
I stay in hotel. The gym has 15 people in it. It is as small as a closet. Whatever the case, you're like, oh, this is not ideal, but if I can get in there and do something, it is better than just sleeping in or whatever the case may be. Right. Now, while I. That is very true in most circumstances, if I could offer advice to you and the people listening, if you are going to do something, make sure that something is actually a revenue generating activity and not just spinning your wheels to spin your wheels or creating activity for activity's sake so you feel like you can sleep better at night, right? You need to actually create revenue. You actually need to be able to push into like, does this give me a shot at getting a deal or not? And if you could do that, then you're going to actually get way more opportunities at goal. What I find a lot of people take what you said, and I've said it before, you know, just do something. Something is better than nothing. But they create busy work, right? They start to open mail and they look at their website and then edit, make edits to their website. And that doesn't move your needle. You're not going to generate revenue. You're not getting a deal, Right? So what is the thing that in our journey, REI Live, right? It started officially in January and it reshaped kind of your thinking, and you started doing some output and calling and what reshaped your activities? You know, you changed up your activities a little bit. You started refocusing. You saw the power of networking and building relationships. What was it there and what did you start doing to get this first, second deal?
Philip Godkin
So one of the deals I got was through a good friend of mine who's an attorney. But the deal would never have happened if I'd not had the conversation with them about, this is what I'm doing and this is what I'm looking for, right? These are the opportunities. These are the types of things that I'm willing to, you know, go do, right? So I was talking to him one day and he was like, hey, bro, I got this. I think I got something you might. He might be interested in. I'm like, well, what is it? What you got? You know? He's like, well, I've got this property and there's folks that are getting evicted and it's got to get listed. And I'm like, whoa, whoa, whoa, wait, wait, wait. Don't list it. Let me see it, let me get in there. You know, let's have a conversation, but please don't list it yet. Let me have a crack at this. You know? And so that's how that one came about. And the other one came about from calling foreclosure list, which I get it. It's not a fun conversation, it's not a pleasant conversation. And this is again, where all these verticals were like, oh, my God, there's just so many of them. But you know what? I was just willing to pick up the phone and call and have that conversation. And I look at it a lot like, hey, the worst thing I get out of this is practice. Yeah, but if I'm not doing it, I'm not learning anything, right?
Justin Colby
That's right.
Philip Godkin
And so you make the call and you go, okay, well, that one didn't work out. What did I learn from it? And what am I going to do differently? You pick up the phone again, call the next one. You know, all right, what did I learn? What did I do differently? And, you know, eventually you come across someone who's like, yeah, I can. I could use your help.
Justin Colby
Well, and to your point, I say this a lot, but it's really about the people, right? Making enough calls, having enough conversations to move your needle. And so, you know, in REI Live, whether people are calling realtors or, or direct to homeowner leads, you need to have enough conversations to even have a chance. Right? So, like, let's just use cold calling as an example. If you pulled a list through REI lead machine or wherever, and you made a hundred calls, you're only going to talk to about 10 people. Actually get on the phone with out of a hundred calls. Well, out of those 10 people, the metrics show that roughly only one person of the 10 you talk to are going to have any motivation at all to sell their home or even consider it. That doesn't mean they're going to sell it this month or even next month. It just means you can consider them a lead. Like they will be selling their home at some point.
Philip Godkin
Right?
Justin Colby
So if you're doing one lead out of every hundred people, then you got to do the math, because typically if you're cold calling, it'll take something between. To get going. To start out, it takes somewhere between one to 50 people before you get a deal. Now, you beat that metric. You started outbound dialing. I would guess you are. You're under 50 people that you talked to that turned into a lead and then turned into a deal. Do you actually know that metric?
Philip Godkin
Yeah. So actually, the. Well, so the one deal, you know, it was a little bit. It fell in my lap, right. With my attorney friend, because we talk often enough, right? But I've made 117 calls for 10 conversations. So to hit that, 10 conversations took me 117 calls.
Justin Colby
There you go.
Philip Godkin
And then I got the one that should be wrapping up here. On the 25th.
Justin Colby
Yep.
Philip Godkin
That came out of bet 10. So when you think about, okay, one out of 10 people and it turned into an opportunity, I'll take that every day.
Justin Colby
And if every day now, again, you're beating the average by a lot. Right. So I don't want people thinking you need 10 conversations. But that's how it happens. Right time, right place, the key. I want everyone to hear what you just said. What you just said is what everyone needs to hear. You made the calls, period. Because our, our business is a timing and event business. That's it. You gotta be reaching out to the person at the right time that they are going through the event. That creates motivation to sell. Because me, you call me right this moment, I don't have any motivation to sell. I don't have any reason to really engage with you, talk to you. I wouldn't be rude. It's not my personality, but like, you're not going to get anywhere with me. But there are people going through an event that if you call them today, yeah, they will. So that's why people say, okay, well, who are those people? Where do we find those people? Well, like you said, you started working pre foreclosures and foreclosures, it's not fun. Right. They're going through a very painful. A lot of people don't react well. Right.
Philip Godkin
You know, I say, jesus. Do all you guys have the same list?
Justin Colby
Right.
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Justin Colby
I don't know, maybe potentially. Right. And so you just gotta the the key component that people need to understand. Make the Call. And if you don't know, you know, this is why you and I both know why I started REI Live. REI Live co was started for the person that's not certain yet. They're like, great, Justin, I'll go to REI leave machine. I'll pull a list. But I'm kind of scared to make the call because I don't know how to analyze it. I don't know if the construction budget is going to be right. I don't know if I'm running the right number. Reilive Co is for that person. It's for Philip Godkin. That can come on. I will analyze it. I will make the call. I will show them what the numbers look like so that he can have the ability to actually go get a deal and not be paralyzed. Right. I would make a point that most newer people, when told by a coach, they spend 20 grand on a coach, and the coaches pull this list, make these calls, you know, see, on the next coaching call, well, the. The real breaking point is that's going to paralyze them because they're not totally certain on the values. They're not totally certain on what to say.
Philip Godkin
Right.
Justin Colby
Very rarely do people want to be uncomfortable, so, like, they're just not going to make the call. So REI Live. The reason why we have two calls a day every day is because I want you guys, Philip and others to be like, Justin, I need to help talk to the seller. Like, I talked to her. She has some motivation. Not really sure where to take it. Great. Get me on the phone, and you guys will hear it.
Philip Godkin
Yeah.
Justin Colby
Because that paralysis. The trouble.
Philip Godkin
Absolutely invaluable to not only watch how you do the comps, you know, and just go through all those steps and see how your brains are going through the calculations and what you're looking at, you know, and all that. And then seeing you on the phone, listening to how you have those conversations, and then as you do when you hang up, you're like, okay, what you learned? What's the takeaway?
Justin Colby
Yep.
Philip Godkin
And literally, I would, you know. Right. As hopefully good students do, we take notes, and I look back, and I'd read through those notes at the end of the day, and I'd like, oh. And I just started, you know, in my head kind of thinking or thinking like, I'm thinking like Justin Colby, you know, like, okay, what would Justin say? What would you say right here?
Justin Colby
That's right. And you can act like me, and you can talk like me. I mean, my REI Live community is an extension of me. You want to say we've been doing this for almost two decades. Say it. I know Philip hasn't. I have.
Philip Godkin
Right.
Justin Colby
But you're an extension of me. Right. You want to say we've done thousands of deals and transactions over those two decades. Say it.
Philip Godkin
Nine different.
Justin Colby
You're an extension of me. Right?
Philip Godkin
Right.
Justin Colby
And so that. That's where I say, like people, you have to understand, I built reilive co to help someone like Philip and yourself. Listening to this and watching this, I want to build certainty in you, because if I can get you to be certain, then I can build confidence. The certainty comes from watching me. That is possible contract deals, watching Philip get his first deal, watching other community members get deals. Like, today, we contracted three properties today. On today's REI live call. Yeah. When a new person sees. Sees that there was a new person on the. On the call today, when they see that, like, how much certainty, they realize, like, oh, I could. I can do this. Then the confidence starts to build once they start doing it. But let's go back to the first part. You got to take action. You got to make the calls. Right. You've heard me say this a lot, Philip. There's. There's a five success pillars, but, like, the third one, first one is decide what you want and who you need to be to get it. Number two, commit to it. Number three is take action. And some people could say one's more important than the other, but, like, at the end of the day, I would rather blind, imperfect action than none. Right. I don't know if that year before you met me, were you kind of paralyzed and analyzing deals and trying to underwrite but never really made any calls. Were you. Were you stuck in that kind of bucket?
Philip Godkin
Absolutely. Absolutely. I don't. I didn't make one call. I had conversations. But they were all with people who were already doing it, and within that space, they weren't prospects, they weren't opportunities, you know? Yeah, absolutely. Totally. Yeah. I mean, overwhelmed and paralyzed. Yeah, absolutely.
Justin Colby
Yeah. What is. What got you out of that? What got your mind to say? Okay, I'm going to start getting this going. I'm going to start calling. Like, what broke that mindset shift for you?
Philip Godkin
It was that conversation with you that basically gave the very specific direction of call five realtors, you know, on listings that are right there out there on the mls, you know, Zillow, Redfin, whatever. Right. But call a real property, a real realtor that's on a listing that's older than 60 days, 90 days. Right. So you Gave some very specific outlines to. Or filters to set five new ones, and then the next day, you know, call five new ones. And then after, you know, I think for me, it was three weeks. I have my calling five old realtors. Not old realtors, but previous contacts. Every three weeks, I rotate back in because two weeks to me is a little too frequently. One month seems like a little too, you know, too far off because, I mean, there's a lot of activity, there's a lot of action. These realtors are hustling for their own self, you know, and surprisingly, they're hustling for a crapload of Realtors. Real estate investors like us.
Justin Colby
Yeah.
Philip Godkin
I mean, their. Their opportunity to. To. To sell a house a lot of times can be before it's even listed.
Justin Colby
Yeah, it's funny, the people, they can.
Philip Godkin
Call and go, bam, this baby's gone. Right?
Justin Colby
Totally.
Philip Godkin
And.
Justin Colby
And it's funny how the ties have changed because used to be where, you know, realtors didn't want what I call dumpster fire properties.
Philip Godkin
Right.
Justin Colby
You see a lot of those properties on the MLS now. A lot.
Philip Godkin
Yeah.
Justin Colby
You know, and I think part of it is because, you know, right now it is not the easiest real estate market. Right. If Realtors and wholesalers as a. As a term are fighting to try to find motivated sellers and a realtor comes across a investment property that is not typically listing ready, prior to that, they would probably tell the homeowner or whoever, you got to do this repair. You got to fix this thing. Now they just list it because there's so many of us investors out there now, they know that there's got to be a fix and flipper that's going to find it on the mls.
Philip Godkin
Oh, yeah.
Justin Colby
And so they're just. They're taking the listing. So if there's. If there's something you can leave. You've been with me for four months. You have one deal closed, you have another deal closing. If you can leave these listeners and people viewing right now with something to help them get off the edge, join Reilive Co or whatever it may be, start making calls. What would be the suggestion you'd have for them?
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Philip Godkin
Well, I would for sure say Johann REI lied because you have five opportunities, one every day to sit in front of people who have been doing it, experts and learning from it, and don't waste that opportunity and then find out what it is that you want to do for your strategy to go start to take action on. And, and you mentioned it before, you can't just do busy work. You can't just do stuff. You know, I would ask myself, is this going to move the needle? Right? Your words, is this going to move the needle? Is this going to get me where I want to go? Is this going to get me where I want to go? Is what I'm doing actually moving me in the direction of getting a deal? Right. And so whatever, you know, wherever you're going to get the lists, you know, I'm, I, I wasn't, I don't have the budget to, to do pay per clicks and stuff like that. So to me it was, it was, the real thing was just call an agent, call a listing, have a conversation, just, you know. Yeah, the thing is, is I wouldn't have had any of that confidence and knowledge had I not sat on the calls on REI live and listened to how you do it. And then it was like I started going, well, if he can do it, I can do it. I mean, you know, right, but it's like, right.
Justin Colby
I mean, but that's how you should feel. Like I'm not saying any, you know, algebraic equation. It's like, hi, my name is Justin. We're buying properties in the area. The listing looks good. Can we have a conversation? Yeah, right, Like, I'm not, It's not hard, right?
Philip Godkin
Yeah. You know, you give us a script, lots of people have scripts. Yours to me felt a lot more just kind of real, just kind of like, chill. Some of the other scripts are like, ah, geez, come on, you know, can we just talk to each other like we're people and you know, we all know that, you know, there's a deal's gonna be made somewhere.
Justin Colby
Yep. Yep.
Philip Godkin
How does that happen? How's that look? Right?
Justin Colby
Well, what do you, what do you see the next moves you're about to make going to finish this year up? We got eight more months, give or take. You're successfully completing deals. What do you, what do you see? Your agenda, your vision, your mission? What do you see your day to day look like going forward to, to go wrap up the next eight months of this year?
Philip Godkin
So it's definitely keeping the activity level and increasing it when I can, when I have the available time to do it. And you know, time meaning during the workday hours. But you know, I've called realtors after hours. You get their voicemail and Holly, I do leave a message and part of it's because they got a call. I'm just going to take a potshot at it. Maybe they call you back, maybe they don't, I don't care. But they're on my list. I'm going to call them the next day that I have working hours available, that they should be answering the phone. That's another thing that blows my mind is how many realtors, they don't answer phone. When my phone rings, I answer it and it's scam and scam, whatever. It's like, okay, hang up. Yeah, what's that take three seconds out of your life?
Justin Colby
Pretty much.
Philip Godkin
I don't know, you know, so in the world of realtors, I, it just blows my mind that they don't answer. And I get it, they might be busy. But are they really, you know, but are they really?
Justin Colby
How?
Philip Godkin
I'm not calling the big players. I'm calling. Right? Yeah, I mean, I mean, because I know my market and I know the names are the big players and you know, so you see some. I've never heard that realtor's name before. Whatever, that's fine. I don't care. I want a conversation.
Justin Colby
You got to have more conversations to build a relationship. Because again, you know, people are going to work with you because they like who you are. And that's the age old saying. But people are so, so short sighted. They start negotiating before building the relationship. If you stay steady, you keep making your 100 calls, you keep having your 10 conversations, you're going to keep consistently. And then I would tell you the last thing, you and everyone else find a time where you have so much. You know, you're saying you're going to be able to do it up to the amount of time you have. Well, what if you just freed your time? Because you could do this. Can you double or triple the amount of income you're making? Could you start making $15,000 a week?
Philip Godkin
Right.
Justin Colby
Well, you'd have more time if you were making $15,000 a week. Yeah, so. Yeah, so. But then I would make the point to most, then it comes to what comes first, the chicken or the egg. Do I need to let go of my time suck so I can have more time to make the money or do I need to keep the time suck and keep fighting to try to make more money, but I don't have the time.
Philip Godkin
Right?
Justin Colby
So at some point, there's that breakage point where you go, okay, well, it's not about creating more time. It's. I'm just gonna go all in because now I have the confidence, say I can replace that and I'll have more time, because the time suck isn't tearing me down.
Philip Godkin
Yeah, well, we all know that, that there's people that transition out of their W2 into being full time, into building their own business, you know, real estate investing, whatever it might be. You know, I mean, when I was a young kid, I started a business, but I started the business with some of my own money and some bank money, and it was retail. All right? So, you know, different, because you just open the doors and customers come to you. This is a lot different. You gotta. You truly gotta go hunting, but you gotta.
Justin Colby
You gotta want. Got to decide what you want. Number one success pillar. Decide, because you're going to work either way. Listen, being broke is terribly difficult, and working to be a millionaire is terribly difficult. Choose your hard. Like, what hard do you want?
Philip Godkin
Right?
Justin Colby
They're both hard. Pick and choose. Right, so. Well, dude, I appreciate you coming on here, sharing your story. Congratulations on these two deals.
Philip Godkin
Yeah.
Justin Colby
And if this is. This has helped any of you and you think someone could use this information to go get two deals of their own, Share it with two people, Philip. Appreciate you, dude. Keep. Keep going and journey. I can't wait to watch what happens.
Philip Godkin
Yeah. Excellent. Thank you. Thanks for the time. Appreciate it. Good talking with you.
Justin Colby
All right, dude, see you guys later.
McDonald's Advertiser
If you've been having your McDonald's sausage McMuffin with an iced coffee from somewhere else, now is a great time to reconsider.
In the Pacific Northwest, it's never too cold for an iced coffee in the morning. Grab yourself a medium caramel, French vanilla, or classic iced coffee for just $2.29. Beverage may cause craving for McMuffin or hash browns. Prices and participation may vary. Cannot be combined with any other offer or combo meal.
Podcast Summary: The Science of Flipping
Episode Title: From Lost to $15K: One Phone Call Changed Everything for Him | Phillip Godkin
Release Date: April 25, 2025
Host: Justin Colby, Bleav
Guest: Phillip Godkin
In this compelling episode of The Science of Flipping, host Justin Colby welcomes Phillip Godkin, a dedicated member of REI Live, to share his transformative journey in the real estate investing landscape. Phillip's story is one of perseverance, strategic action, and the profound impact of mentorship, culminating in his impressive achievement of generating $15,000 in just four months.
Phillip begins by recounting his initial foray into real estate investing in Nashville during early 2023. Responding to a bandit sign led him to Net Worth Realty, where he was introduced to seasoned investors and the vast opportunities within the field.
Phillip Godkin [01:57]: “It all started for me in Nashville... I realized, like, holy crap, this world of real estate investing. This is something I should have done 10 years ago.”
Attending Real Estate Investment Association (REIA) meetings opened his eyes to various verticals, from fix and flipping to multi-unit developments, highlighting the diverse paths available in the industry.
Despite recognizing the potential, Phillip faced significant challenges, particularly in the fix-and-flip sector. Concerns about managing crews and dealing with downtime costs made him hesitant to pursue this path fully.
Phillip Godkin [03:20]: “I didn’t have the crews. I wasn’t willing to manage the crews... But I had this attitude that I was not ever gonna give up.”
A pivotal moment came through a bracelet he wore, emblazoned with the motto "never give up," which served as a daily reminder of his commitment to persevere for the sake of his family.
Phillip credits finding Justin Colby and joining REI Live as transformative elements in his success. Justin's hands-on coaching and the supportive community provided the structure and confidence Phillip needed to take decisive action.
Phillip Godkin [07:13]: “The coaching component really made the difference... They weren’t just letting you drift; they were actively helping you understand it.”
The structured approach of REI Live, including daily calls and practical guidance, enabled Phillip to transition from feeling overwhelmed to executing his first deal confidently.
A central theme of the episode is the importance of taking consistent, revenue-generating actions rather than getting bogged down in "busy work." Phillip emphasizes the value of making numerous calls to potential leads, understanding that persistence is key to uncovering opportunities.
Phillip Godkin [17:33]: “Massive action was just doing something... Pick one thing and do it, then add something else to it.”
Justin reinforces this by highlighting the necessity of focusing efforts on activities that directly contribute to deal-making.
Justin Colby [18:16]: “Make sure that something is actually a revenue-generating activity and not just spinning your wheels.”
Phillip shares his impressive track record, having made 117 calls resulting in 10 meaningful conversations. This efficiency surpassed typical metrics, showcasing the effectiveness of his targeted approach.
Phillip Godkin [23:48]: “I made 117 calls for 10 conversations... Did that take action. It’s holding my calling five old realtors.”
His ability to secure deals through strategic networking and persistent outreach underscores the episode's message about the power of dedicated effort.
Towards the end of the episode, Phillip offers invaluable advice to aspiring real estate investors. He emphasizes the importance of utilizing resources like REI Live to build confidence and certainty through mentorship and community support.
Phillip Godkin [34:40]: “Don't waste that opportunity and then find out what it is that you want to do for your strategy to go start to take action on.”
Justin echoes this sentiment, encouraging listeners to commit to their goals and leverage the community to stay motivated and informed.
Phillip Godkin's journey from feeling lost to achieving significant financial milestones embodies the essence of The Science of Flipping. His story illustrates how the right mindset, coupled with effective coaching and relentless action, can transform one's real estate investing endeavors. The episode serves as an inspiring blueprint for both novice and seasoned investors aiming to elevate their success in the real estate market.
Notable Quotes:
This episode is a testament to the power of persistence, the value of mentorship, and the transformative impact of taking decisive action in real estate investing. Whether you're just starting or looking to scale your investments, Phillip Godkin's story offers actionable insights and inspiration to guide your journey toward becoming a successful millionaire real estate investor.