How to Stop Relying on Banks, Cut Taxes, and Control Your Wealth Like the Rich | Jayson Lowe

Summary

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Podcast Summary: The Science of Flipping

Episode: How to Stop Relying on Banks, Cut Taxes, and Control Your Wealth Like the Rich (with Jayson Lowe)

Host: Justin Colby
Guest: Jayson Lowe, Founder of Ascendant Financial
Date: September 12, 2025

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Episode Overview

This episode dives deep into the Infinite Banking Concept (IBC), a strategy for real estate investors and entrepreneurs to regain control over their capital, minimize taxes, and free themselves from dependence on banks. Justin Colby welcomes Jayson Lowe of Ascendant Financial to demystify how wealthy individuals structure their financial lives for compounding growth and long-term family wealth, using dividend-paying whole life insurance as a financial foundation.

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Key Discussion Points & Insights

1. Understanding Infinite Banking (IBC) (01:29, 03:55)

• Infinite Banking is about managing your wealth through dividend-paying whole life insurance, essentially letting you become your own banker.
• You take on four roles: depositor (pay premiums), borrower (access policy loans), banker (control repayment), and bank owner (share in profits).
• Memorable Quote:

  "You become all four characters in the financial play... What a peaceful, stress-free way of life it is financially." – Jayson Lowe (01:29)

2. Critique of the Traditional Banking System (05:02)

• Banks are described as "not your friend," creating money from nothing and profiting immensely by lending depositors’ funds.
• Banks "flip" capital much like investors flip real estate, but to the customer’s detriment.
• Quote:

  "That would be like me pouring you a glass of whiskey, drinking it myself and charging you for it." – Jayson Lowe (05:02)

3. Placing Capital in Life Insurance Instead of Banks (06:52)

• High cash value, dividend-paying life insurance offers contractually guaranteed growth, access to tax-free loans, and wealth transfer outside government reach.
• Quote:

  "How much of your capital do you not want residing there?" – Jayson Lowe (07:56)

4. The Power of Uninterrupted Compound Growth and Policy Loans (08:22, 09:01)

• Policy loans do not interrupt growth; your policy's cash value compounds daily regardless of loan activity.
• Real estate investors can outcompete peers who borrow from banks due to uninterrupted compounding.
• Real-life application: Using policy loans instead of hard money lenders for flips significantly boosts profit margins.
• Practical Example:

  "I just turned a $50,000 profit into a $62,000 profit because I borrowed the money from myself." – Justin Colby (15:23)

5. Family Wealth and "Family Banking Systems" (20:03)

• The wealthy focus on circulating payments and investments within the family to maximize compounding and control.
• Lowe’s family has 77 life insurance policies, collectively paying $1.56M in annual premiums, creating a multi-generational banking system.
• Quote:

  "The wealthy circle the wagons around the family... I want all of that money flowing back to the family banking system." – Jayson Lowe (20:03)

6. Coaching, Community, & Real-Life Implementation (22:01, 34:33)

• Tools like Infinite Banking require good coaching; otherwise, even the best tools can yield poor results.
• Ascendant Financial provides resources, coaching calls, and community events to support clients.
• Coaching Philosophy:

  "As a coach, we're responsible to you, not for you." – Jayson Lowe (34:33)

7. Policy Loans Mechanics and Taxation (29:54, 31:47)

• Policy loans are private, require no credit checks, and are secured against the policy death benefit—not real estate or business assets.
• Repayment is flexible; you can choose how and when to repay, which eases cash flow pressure during slow flips or market changes.
• Only the unpaid loan amount plus accrued interest is reduced from the death benefit upon the policyholder’s death.
• Clarification:

  "There is no bank leaning the property. There is no personal guarantee." – Justin Colby (31:47)

8. Lend to Profit: Leveraging Policy Loans as a Lender (39:25)

• Ascendant’s community links policyholders looking to lend with those seeking capital, ensuring fast, easy deals with trusted counterparties.

9. Debunking the Hype and Focusing on Simplicity (25:22, 43:39)

• Jayson Lowe urges against sensationalizing Infinite Banking as a secret or shortcut, emphasizing its simplicity and the importance of understanding your role in the "financial play."
• Quote:

  "Somebody has to perform the banking function in your life. There are no exceptions to that, period." – Jayson Lowe (25:22) "The world is a stage and everyone in it are actors thereon... Most have no idea they’re even in a financial play." – Jayson Lowe (43:39)

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Notable Quotes & Memorable Moments

• On Banks vs. Real Estate Investors:

  "Banks. Banks are in the flipping business, but they're not dealing with tenants at 3 o'clock in the morning with a busted water heater." – Jayson Lowe (14:22)

• On the Lifestyle of Infinite Banking:

  "This is about the infinite banking concept being a lifestyle, not a financial plan." – Jayson Lowe (32:26)

• On Independence:

  "We don't want people to develop a dependence on us. We want people to develop independence." – Jayson Lowe (35:53)

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Timestamps by Key Segment

• 01:29 – Introduction to Infinite Banking: Four financial roles
• 03:28 – Jayson’s background and Ascendant's mission
• 05:02 – Problems with the banking system
• 06:52 – Why high cash-value life insurance?
• 08:22, 09:01 – Compounding growth and real estate applications
• 14:22 – How banks actually "flip" your money
• 15:23 – Real-world profit boost using policy loans
• 20:03 – Building a family banking dynasty
• 22:01, 34:33 – The importance of coaching/community
• 29:54 – Mechanics and terms of policy loans
• 31:47 – No liens or personal guarantees
• 39:25 – Using insurance policy loans to lend to others
• 43:39 – The “financial play” analogy and how few understand it

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Actionable Resources & Contact Info

• Free ‘Banker’s Vault’ Kit:
  Text “bank” to 813-793-7921
  Includes resources, books, and access to the Ascendant Financial community (27:04).
• Website: ascendantfinancial.com

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Final Takeaways

• The Infinite Banking Concept is not a magic bullet but a powerful, proven system for capital growth, control, and tax efficiency, especially for investors.
• Proper implementation requires education, coaching, and a community of like-minded practitioners.
• Wealthy families think in terms of processes that keep control and profits within the family—and this approach is now accessible to anyone willing to learn and apply it.

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For real estate investors seeking true financial control, this episode provides a clear, practical roadmap for moving beyond banks and building generational wealth the same way the rich do—with education, discipline, and the right financial “toolbox.”

Transcript

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When you implement the infinite banking concept and you do it the way that my late mentor intended, and you make it ridiculously simple and you don't sensationalize it, you become all four characters in the financial play. You're the depositor, you pay premium. You're the borrower. You're the one accessing policy loans. You're the banker because you control the repayment schedule. That's money on demand on your terms. You're the banker.

[D]

Yep.

[B]

You're the bank owner. Because when the insurance company produces a divisible surplus called positive net income, that divisible surplus must be distributed to the owners of the company. And in this case we're dealing with a mutual life insurance company. There are no stockholders to participate in that. So when you become all four characters in the financial play, what a peaceful, stress free way of life it is financially. Yeah, right. And it's not Nelson. He never said, hey, I want you to be the bank. He didn't want anybody to become a bank in the conventional sense of the word. He wants you to control the banking function as it relates to your needs. Because someone must do that.

[D]

What is up? The Science Flipping Family. I am back with another incredible guest for us real estate investors. What Jason Lowe has to say on this episode is going to be incredibly impactful because you need to control your money. You need to know how to borrow money, and you need to know how to invest your money. Best of all, you need to understand how to not pay taxes. Jason Lowe, Ascendant Financial is here with us. What is up, buddy?

[B]

How you doing? Justin, it's great to be with you.

[D]

Hell, yeah. Excited to have you as a real estate investor for 18 years and making a ton of money and understanding taxes and understanding how to borrow money the right way and how to invest my money. I mean, this is such a poignant episode. I'm super excited about getting, rocking, and rolling with you. So speaking about what Ascendant Financial does as a whole, let's start there. What you do, what Ascendant does, what is the totality of what you guys do? And then I'm going to bring it granular into the trenches.

[B]

That's a great question. You know, we've been working with people across America, people across Canada since 2008. So we've been. You've been a real estate investor the past 18 years. Did I hear that right?

[D]

Yeah.

[B]

And we've been. We've been serving real estate investors the past 16 years.

[D]

Hell yeah.

[B]

And a few common traits come up. We haven't met one yet that doesn't want access to capital on demand, on their terms. And so that's what we serve dollars.

[D]

Okay. Get five. Okay.

[B]

There you go. You just got it. But through. Through the infinite banking concept, that's what we've been specializing in all this time. And real estate investors love it because they get to control how they borrow capital, how they invest it. They get to repay loans on their terms, not someone else's. They get their money working for them instead of the banks. The banks and the government are the last two entities that real estate investors want their money working for.

[D]

There's no doubt. Yeah. And one of the things, just from my own understanding, and you're the expert, but like, even just how the banks, when you do have your savings account and how they basically are arbitraging your money to go get a better return. And so, like, you know, the banks aren't exactly ideal. And, you know, I don't ever live my life cash heavy, partly because I'm a real estate investor. I know how to flip money. But let's talk a little bit about the banking system if you will, and your thoughts on it and maybe give some suggestions on how people should look at the banking system. Because I, I just know how to flip money too fast for me to keep a whole lot in the bank. But what is your thoughts given the financial, you know, in the banking system?

[B]

Well, I would say first and foremost, banks are not your friend. I mean let's, let's be honest, they're, they're just not. And they create money where no money existed before. That would be like me pouring you a glass of whiskey, drinking it myself and charging you for.

[D]

Doesn't make a great analogy, it doesn't make any sense.

[B]

And, but the fundamental truth is, is that your money must reside somewhere. And through the infinite banking concept, there's no better place to have it reside than in the form of dividend paying life insurance contracts where you essentially become the banker as it relates to your needs. You get ready access money on demand. The real estate investors, Justin, that I work with, they owe a lot of money. And so whether they're flipping or whether they're buying multifamily, they're in a long term buy and hold scenario. Yeah, they owe a lot of money. And when a ready access opportunity of a high caliber shows up, the real estate investor either has to joint venture to raise capital to take advantage of it, that, that takes time. But if you can pounce on high caliber opportunities when they track you down, then that creates a significant advantage for you in building your wealth. And you don't have to have money flow through the banking system, which is exactly what's been creating the financial mess that we find ourselves in. Just look no further than the central banking system. It's a horrible mess that we're in. And the people that I talk to, they say, you know, I feel like there's something fundamentally wrong out there financially.

[D]

Sure.

[B]

I just can't quite put my finger on it.

[D]

Sure.

[B]

That's courtesy of Essential Banks.

[D]

How do you like that unicorn band aid my daughter put on me? Anyways, I digress for all you guys listening to that. So what is the better play?

[B]

Well, the better play is to pay premium into high cash value dividend paying life insurance contracts. You become a co owner of the life insurance company. The moment that you initiate a contract, you've got a guaranteed death benefit, which matters. We've had to deliver a disproportionate number of death benefit claims to families and we've never had a grieving family say that they had hoped the check was for less or that it was taxable. And you get contractually guaranteed daily buildup of cash value that you can borrow against without interrupting any of its ongoing compounding on demand, on your terms. So if you know that there's a place that your money can reside where you can contribute almost unlimited sums, you pay no tax on the daily buildup, zero tax. You get ready access capital on demand on your terms. You pay no tax on the death benefit proceeds. You've got no government hovering over that asset with a giant knife and fork waiting to consume it. How much of your capital do you not want residing there?

[D]

Right. I mean, I would tell you guys, as someone who does own multiple policies myself, so I'm very well aware of. Jason, what you're talking about. Right? Yeah. I think one of the things that people need to understand is compounding interest. If people aren't even thinking about compounding interest, it's like the eighth wonder of the world or whatever it is. Right. I mean, that's, it's just incredible. But being able to borrow money.

[B]

That.

[D]

Essentially doesn't have an interest rate on it is so valuable for us real estate investors. Right. Because you mentioned almost every real estate investor you've ever talked to has debt. Right. Has a lot of loans, is borrowing a lot of money. Well, because leverage is good in our space. Right. If you're borrowing cash for everything, I would tell you not to. But when you can borrow your own money, essentially borrow against your insurance policy and have no dedicated interest payment. Now if you pay yourself interest, smart idea, but you don't have the bank's interest laying on top of it, that deal becomes infinitely more profitable. Right.

[B]

A thousand percent. If you and I got together with another real estate investor and we were presented with the very same high caliber opportunity, and that outside real estate investor had to borrow capital from the books of someone else's bank to participate in that opportunity. A. That's great. They got to achieve the objective. They got to participate in the opportunity. Whereas you and I, we request a policy loan from the life insurance company to participate in the very same investment opportunity. You and I are going to come out ahead all day, every day. The other real estate investor can't compete because the other real estate investor has no ongoing compounding of capital. My cash value and your cash value continues rising daily while the real estate investment is appreciating in value. And we used the life insurance company's money to capitalize it. And when you, when you contrast that with any other way of financing a project. Any real estate investor that we work with would never say to you, gosh, you know, I wish it would have taken longer for me to get access to capital for that opportunity. And man, I. I just don't feel like I'm taxed enough. And gosh, I wish it was just even more stressful to.

[D]

I mean, the part is tax free, right? And so what I'd also say, like, I'll bring it down to the super layman terms. Maybe you're not acquiring assets to hold. Like, you could do this with anything. You can buy a car. Oh, yeah, like the car interest rates right now. I just bought a brand new Range Rover, right? I. I got, I guess, a good interest rate for. For what the economy is offering right now, right?

[B]

Yeah, yeah.

[D]

So I got like 6% on a car. I was like, I don't love it, but, you know, I had 4% on my range Rover before that. But I say that to just say like, well, because I used my life insurance policy, I have no interest rate. I have to pay myself back now. I can pay myself back with an interest rate and be a smart investor to, hey, if I'm borrowing money, I should pay the money, but I don't have to. And my money is still compounding. That's the point you're trying to drive home right there, Jason. I borrowed and it's still compounding. As a real estate investor and entrepreneur, I've hired a lot of people. VAs, acquisition reps, lead managers, and I'll be real. Hiring can be a headache. You can get buried in resumes, but barely anyone actually fits the role. It's like trying to find a needle in a haystack. But not with ZipRecruiter. ZipRecruiter makes the hiring process way easier. They find great candidates for you fast. And right now you can try it free at ZipRecruiter.com forward/work. Here's the deal. The second you post a job, ZipRecruiter smart tech kicks in and starts matching you with the quality talent immediately. Real people, real skills, no fluff. And when someone stands out, you can hit them up directly using ZipRecruiter's built in invite to apply feature. Saves you time and get you in front of the right people fast. So stop spinning your wheels on hiring. Let ZipRecruiter help you find the needle in the haystack. Four out of five employers who post on ZipRecruiter get a quality candidate in the first day. So try it for free. Ziprecruiter.com forward/work ziprecruiter.com forward slash work.

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[B]

Well, and I would ask you, and you can attest to this. We didn't discuss this before the show, but I'll just ask you. We'll just jam on this for a second. Yeah, so just name one institution that uses compound interest.

[D]

Life insurance.

[B]

Life insurance companies. Okay. That's the certainly one institution. Any other that you can think of?

[D]

Banks.

[B]

Banks. That's the most frequent response that we get. Banks don't use compound interest. They either charge it or they pay it. So they're the only way for your money to compound is for it to sit still. And so the banks want your capital and they want it for a long time because they get to obviously they flip it. They, they, they. Thank you. You took the word right out of my mouth. Which aligns perfectly with the show.

[D]

That's right.

[B]

Banks. Banks are in the flipping business, but they're not dealing with tenants at 3 o' clock in the morning with a busted water heater.

[D]

That's right.

[B]

They're flipping capital. We're doing the same thing. And if I just bring it right down to the you and me level, fundamental truth. Our money must reside somewhere. Can you and I agree on that?

[D]

Of course. Yeah.

[B]

And so what better place to have it reside than within the attributes of what we're describing? And when you pay that premium into that policy and it produces cash value and you can borrow against it on demand, does that take away any of your options as a real estate investor? It amplifies your options it totally does.

[D]

I, I'm even thinking about like right now, we just bought a fix and flip and I think we got 11% loan on this fix and flip. Now hard money is a very common thing for all of us on here. If you just go and take that same amount of money. Because we run our economics, basically we don't want to flip a property without making 50 grand net after cost fees, blah, blah.

[B]

Okay.

[D]

But we underwrite it for six months. In six months of 11% interest on a, essentially we're paying two grand a month. So times six is 12 grand. I just turned a $50,000 profit into a $62,000 profit because I borrowed the money from myself. So I want everyone listening here. You know, a lot of people here, like I don't have money or I don't know. Well, do you have a savings account? Do you have a self directed IRA or, you know, because self directed ira, sure. You don't pay interest unless you take your money out. Before the, the age that you can not pay interest rate, you take your profits out. In this case, like for me, because I'm so familiar with it, like you can take your money out monthly, every month that you put money in, you can take your money back out. Right? And so I'm saying that because as a flipper, it's just easy capital, right? You like, it's as easy to use as like three clicks of a button on your computer.

[B]

Can I, can I share an example with you? That tends to really resonate.

[D]

Yeah, of course.

[B]

So when I first began my journey with the infinite banking concept, so this was back In July of 2008, you could still get 40 year amortizations on mortgages. I was an active real estate investor in both the United States and Canada. And up in Canada you could get a 40 year amortization schedule on a mortgage. So we bought a residence, the mortgage was about 426,000 and we thought, wow, this is terrific. Interest rates were below 3%. 40 year amortization schedule. We're standing on top of the world. That was in April of that year. I got introduced to this concept in July of that year. We got rid of the conventional bank. Seven years later. So 33 years ahead of schedule. And we did it in a ridiculously simple way. We paid premium into high cash value, dividend paying life insurance policies on my wife and I and then our four kids. We borrowed against that ever increasing accumulation, which can't go backward by the way. So you have several policies. There hasn't been a Single day where your cash value has gone backward. We borrow against that accumulation without interrupting its daily growth. We pay off the conventional bank, but we now have a policy loan balance, but we don't have any debt owed in the form of a mortgage. So the payment that we would have otherwise been contractually bound to continue sending to someone else's bank, I say that again, someone else's bank. For the remaining 33 years of that 40 year amortization schedule, we're changing the process of who's getting the payments and who's getting the money. The first person I called was this gentleman here, my late mentor, the late R. Nelson Nash. He wrote the best selling book titled becoming your own banker. This book is self published. It sold more than 575,000 copies for a reason. Process works. So he developed it, pioneered it, engineered the process. He was the first person I called. And given that he lived and worked in Birmingham, he had this, you know, southern draw. And I called him, I said, nelson, you're not going to believe it. I got rid of the conventional bank 33 years ahead of schedule. And he said, take a seat, boy. And I sat down and he said, you want to be an honest banker, don't you? I said, yes, sir, I do. He said, well, I need you to finish the original loan schedule. And I said, what do you mean? He said, you've got to change the process of who's getting the remaining 33 years of payments, otherwise your expenses are going to rise to find that new surplus cash flow, aren't they? I said, yeah. And he said, well, get to work. And we've been continually replenishing our family's money pool. But here's the thing that people need to understand. You used the example earlier about a car. Such a great example. You can either pay cash for it, lease it, finance it, or steal it. Most people don't do that.

[D]

Probably not going to steal it.

[B]

But when you pay cash, lease or finance, every single one of those methods is a permanent transfer of money away from you. Just think about it. Every payment you make is someone else's passive income.

[D]

That's right.

[B]

So if you can redirect where that financial money, where that energy is flowing to inside of an entity that you own and you control. If you can do that with property, if you can do it with vehicles, if you can do it with what we do, like my premiums are 1.56 million a year. We have 77 policies in our family banking system.

[D]

Wow.

[B]

We practice this process as a family. Think about this when you were growing up. Stop me when I'm wrong. Did you ever hear your parents or somebody close to your family say, justin, someday you're going to wake up and you're going to move out and you're going to start your own family. You're going to have your own bills, you're going to have your own financial obligations. You'll truly understand what financial responsibility is. We've all heard that growing up, the wealthy don't speak that way. The wealthy circle the wagons around the family. I want the mortgages, the loans, the business investments, the real estate investments, the cars, the property, the appliances. I want all of that money for those things flowing back to the family banking system, not onto the books of someone else's bank.

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[B]

So real estate investors tell us. We love the fact that you coach us on how to do that. If you went onto a job site and you're at one of your flip projects and you handed the best tool to get a job done to somebody who doesn't know how to use the tool, they're not only going to break the damn tool, they're not going to turn out any good work with the tool. So that's why you need a really good coach. That can be your infinite banking guide. And that's what we are at Ascendant Financial, and we're the best at what we do, bar none. And I am bragging when I say that, like, we are the best at this, bar none.

[D]

Yeah. It's such a tool that like, you gotta really. I mean, what you even said about your personal home. Right. And what you're talking about is really what I believe in, is be the best banker. Like, just because you're not paying bank of America, you should be paying yourself back right now and arguing, give yourself a little interest rate. Because the thing that people probably don't know. So I want you to clarify it and I know it, but sure. When your money is out, your guaranteed interest is just a lower amount. When your money's full in the account, the amount goes up. Is that correct? No, the interest rate varies. So there's a steady. My understanding there's a steady 6% or so that I'm earning. When I pull the money out on a loan, that goes down to about 1% still working. There's a 6% total. So maybe I'm wrong. So clarify that for me.

[B]

Yeah, happy to do that. And thank you for bringing that up. That's something that we get asked around. Interest rates and growth in the United States, the cash value of the policy is contractually guaranteed to match the death benefit by age 121 of the life insured. It's age 100 up in Canada. So every single day that you're aging, your cash value is rising. Every premium that you pay, the death benefit permanently increases. The premiums can never go up, but the death benefit is ever increasing. Every dividend that gets declared, which once it's declared once a year, is contractually guaranteed to be paid. It can't be repossessed, it can't lose value that permanently increases the death benefit of the policy. So, Justin, if you never borrowed against the ever increasing cash value of your policy, it is going to continue growing uninterrupted.

[D]

Correct.

[B]

When you borrow against your ever increasing cash value, it is going to continue growing uninterrupted. It is not the policy loan that is affecting the growth of the cash value. It's you aging daily. That's the difference. And when we hear people use language like I've got my money, $1, doing the job of 2, or this is the secret that the wealthy don't want you to know. And, but you know, forgive my language, but that's all just a bunch of bullshit, okay? You're paying premium into an insurance contract and you become a co owner of a life insurance company that's never failed to produce a divisible profit. And you're dealing with people who cared enough to insure their own lives. That's the pool of owners that you're dealing with. What a great group of people to be in business with.

[D]

Yeah.

[B]

And when you borrow capital in the form of a policy loan, the cash value of the policy continues rising uninterrupted. As I've mentioned, when you repay that policy loan with interest, that extra interest is a direct contributor to the net earnings of the insurance company that you co own. So Justin, if you and I owned a Publix grocery store together, would we ever buy our food from Walmart?

[D]

Never.

[B]

Because we want our grocery store to be profitable. We want our grocery store to have more money to go buy more groceries, sell to more captive customers. Right. So when people are introduced to the infinite banking concept in a way that sensationalizes it, like you can get rich buying cars, you can get rich buying real estate, you can get rich just being your own bank. That's nonsense. That's sensationalizing the message. It's ridiculously simple. Somebody has to perform the banking function in your life. There are no exceptions to that period. And your money's got to reside somewhere. The person that should be controlling that function of banking in your life should be you. And it's very simple to do. And you should have a good coach that can help guide you so that when you have a system of policies in place, you're not creating a scenario where you're not only not turning out any good work with the tool, but you may end up inadvertently breaking the damn tool. And so you've got to have a good coach and a guide to help you along.

[D]

Speaking of that, where, where can they find you guys? Finding Ascendant Financial, what's the fastest way that they can find you?

[B]

There are two forks in the road. So the first fork in the road is go directly to ascendantfinancial.com that's our website. It's a treasure trove of great resources. But if your listeners, as I mentioned to you before we got on if they text the word bank. So if they text the Word bank to 813-793-7921, that's 813-79379. 21. We will courier directly to them at no cost. No, hey, you got to pay the shipping or any of that stuff. We'll courier to them what we call a banker's vault. And it's a box of resources, including this number one best selling book. It's a 92 page ready, including one of our best selling quarterly books titled Don't Spread the Wealth. Access to our private Facebook community, access to all of our resources, pre recorded webinars, live events, our Wealth Accelerator package. All of that on the house at no charge. Have you ever heard someone give you the advice to give away your best stuff for free?

[D]

Absolutely.

[B]

We live and breathe that. We walk that walk. And so that is just our token of gratitude to your listeners for investing a little bit of their time and making the right decision to text the word bank to that number and now.

[E]

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[A]

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[C]

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[D]

Now let me ask as a fix and flipper.

[B]

Yeah.

[D]

You take a loan from your insurance?

[B]

Yes.

[D]

Round number 100 grand. Yeah, you profit. You make $20,000. You have $120,000. Does all that $120,000 have to go back to insurance? Or can I keep the $20,000 and just repay the 100 grand?

[B]

You can repay as little or as much as you'd like. When you access a tricky question, I.

[D]

Was wondering how you were going to answer it because I know the answer.

[B]

Yeah, yeah, no, please trick away. Ask me anything. But you're in a Position of total control as it relates to the repayment schedule of your loans. The only reason why that is true is because the insurance company itself guarantees the collateral for the loan. And when you borrow the capital you're not triggering any reporting to Equifax or TransUnion. It's a private loan between you and the life insurance company that you co own. You have all the gold, you make all the rules. And real estate investors tell me that gives them a lot of breathing room when they have projects that run over budget, that run over schedule that would otherwise create some very tense scenarios where they either have to repay a hard money lender and they're on the hook for that, or they've got to repay someone else's bank and their project isn't, hasn't been flipped yet, it's not done, it's not generating positive cash flow. The life insurance company doesn't have a lien on the real estate. They place a lien on the death benefit for the loan balance. And so that puts the real estate investor in a position of total and absolute control. What a peaceful, stress free way of life it is when you get the banks out of your life. I mean it's. I'm.

[D]

Yeah. What I wanted you guys to really hear by me asking that question, him giving the answer. The money's coming from the insurance.

[B]

Right.

[D]

It's a lien against your insurance policy. So God bless it if you were to borrow a hundred grand and die the next day.

[B]

Yeah.

[D]

Your life policy is just a hundred grand lighter than it would have paid out, right?

[B]

That's right, yeah.

[D]

And so I want you to understand what he's saying is there is no bank leaning the property. There is no personal guarantee that you have to say I'm willing to repay this. You technically don't ever have to repay it. The difference would be is if you don't repay it then the day you do pass, because it's inevitable you're a hundred grand light on that policy plus.

[B]

Accrued interest on that loan balance.

[D]

Right? Plus accrued interest.

[B]

Yeah. And you know what's interesting is that people again I, I can only speak to because we interact with, as you can imagine, with thousands of people every year and we hear some common things from people who have been introduced to the concept out there in the marketplace and they're leaning toward an either or scenario. Like should I invest in real estate or should I put money into dividend paying life insurance contracts? This is not an either or discussion. Regardless of what you're choosing to Buy. Like you mentioned, you can do this with anything that you would otherwise pay, cash, lease or finance. The money's gotta come from somewhere, supply, source. And if you're borrowing capital from someone else's bank, you wouldn't do that without every intention of repaying it. So this is about the infinite banking concept being a lifestyle, not a financial plan. And when you borrow capital from the life insurance company, you shouldn't be borrowing it to begin with unless you have a plan to repay it. Being in control of a repayment schedule can be a downside too from a human condition standpoint, no doubt. And so that's why again, I can't emphasize enough. Just make sure that you're working with a guide, somebody who can sit down with you and say, Justin, let me give you a sample size of a hundred reviews from existing clients sharing their experience with me. That should give you a pretty good indicator of my proficiency. And then I've got a demonstrated track record of being a good coach. And at Ascendant we've got thousands. Just hang out with Uncle Google for a little while and check out all the experiences that people are sharing.

[D]

When you say coach, I come from the coaching space in real estate, right? So I coach newer investors, they break into the industry, get their first several deals, et cetera, right? So my definition of coach may or may not be similar to you is when you are a coach to these individuals, what did they get with that coaching?

[B]

Real simple. So as a coach, we're responsible to you, not for you. And we do quarterly group coaching sessions with clients who compare shoot into those sessions. They're networking with like minded individuals who are practicing this process. They're learning variety of different methods of how to integrate that into their business, their family. So it's a very, very strong community of people who implement this and practice this in their daily lives. We do annual family banking events that we invite our clients to. These are incredible events. Clients are bringing their spouses, their kids, their key people in their companies. We do breakout sessions. We, we coach them by actually coaching them and we show them the way. And then it's up to them to do the work and to, to do the work for their family, their business, for, for whatever it is that they're implementing the infinite banking concept to achieve. But we make it remarkably clear. The, the two most important words in the title of this book are right here. Your own, your own becoming your own banker. We don't want people to develop a dependence and on us. We want people to develop independence so they don't have to rely upon a conventional bank for anything other than the convenience of debit.

[D]

Yeah.

[B]

What a stress free way of life that is.

[D]

Well, I think people are going to love this and I want everyone to reach out to Jason and go to Ascendant Financial and text the number. Say the number one more time. Text bank to what?

[B]

Yes, sir.

[D]

Phone number.

[B]

Yeah, text the word bank to 813-793-7921. That's 813-79379. 21.

[D]

You're probably gonna have a lot more questions as you're listening to this. You'll probably get off this episode or if you're watching this on YouTube, you'll probably stop watching and then walk around your house and be like, man, this is really cool. And then what about that? And what about this? And what about this? That is why I want you to reach out to Jason and his team. Because the reality is as investors, we think in a very L. Well, I don't want to say literal, but we think in a historically taught. Right. Meaning you borrow money at a certain percent, you pay it monthly, you repay the loan and you keep the profits. Yeah. We also work with self directed IRAs and 401ks. The difference there, the people that do profit from it, they can't necessarily keep the profits and put it in their pocket because they will get taxed on it. To Jason's point, again, this breaks you out of that model. There is no. If you make the example I gave, you use this policy. You borrow 100 grand, you make to 100 grand. Let's just say you're an okay banker and you hey, your 100 grand back. You're not a great banker. You're an okay banker. You gave money back, but you kept the 20 grand. You're not getting paid, you're not getting taxed on the 20 grand. In the traditional, you getting taxed income wise. Right. Because it's still income. But you got to think outside the box there. That 20 grand still going to be your company's income as a fix and flipper. But you're just reframing this. Right. So the last thing I wanted to point out to a lot of people out there concerned about raising private money. Right. I've done a really good job raising money through people that have retirement accounts. Right. Because their money really isn't making them any money. This is a next level layer of it. I have done a really good job in the last, call it four years, five years now since COVID where there's Enough people that understand the model, that people are like, can I use my insurance money? That's what they're saying to me when talking about investing with me. And I say, absolutely. Thousand percent is raising capital from money that's already in the insurance. And by the way, it's not theirs, the insurance company's money.

[B]

That's right.

[D]

Not even their money, it's the insurance company's money. Right?

[B]

That's right.

[D]

And so guys, if you're thinking about raising capital, if you're trying to figure out where to find it, thinking no one has it, you need to be talking to Jason and their team. Because this is the next level of raising money. Right. Is so again, historically speaking, we're taught find people that have retirement accounts. But now I at least am talking about this. I'm talking about, hey, there's a lot of people out there now this is gaining traction. This isn't a little known secret anymore. And people like Jason are at the forefront of that. He's a thought leader. He's out there. Ascendant Financial is out there. They're there for your help. And so do you see that a little bit or frequently that people are using it as lenders as well and they're taking their, their insurance money and lending it out?

[B]

Absolutely. And we amplify that intentionally so within our client community. So we have a program that we've named Lend to Profit Lend, the number two profit. There's typically two parties to the transaction. And within the community, our clients can engage with one another and say, hey, we've got a high caliber opportunity. Do we want a joint venture on it? Do we want to pool capital together? And what, again, what a great group of people to be aligned with in that type of transaction because you know for certain they're life insured. And so you've got some indemnification there, God forbid if the unthinkable happened. And you know that you can close on a transaction quickly because when you contact the life insurance company to get access to capital, they're asking you two questions. Do you want us to electronically deposit the money into your account or mail you a check? There's no income verification, credit check, personal guarantees, letters of credit, any of that additional underwriting that's typically involved with borrowing capital even from a hard money lender. This is ready access capital on demand, on your terms. And so I love that you touched on that because our Lend to Profit program is nothing short of awesome.

[D]

Oh, guys, you have to go talk to Jason. I mean him and I Could probably go down rabbit holes. That might get a little, little confusing for most. He's obviously the expert, but I know enough. I have several policies. This, this works in all assets, right? It works for all reasons. Like, I use the car example. I know we're talking about real estate, but like, it's as simple as that. Like, you want to go, you know, the new Range Rover isn't cheap. And I'm like, okay, well, if the bank's quoting me what's considered to be a good interest rate right now, but I have capital sitting in my insurance policy, why wouldn't I just be my own bank?

[B]

Right?

[D]

Right. Because there's no real reason to pay the interest rate. And if I'm going to pay an interest rate, why wouldn't I pay myself the interest rate? Does this make sense to everybody?

[B]

I hope they understand there's. Have you ever heard the Shakespeare quote? How does it go? The world is a stage and most people are actors there on something to that effect.

[D]

Something I've, I've heard.

[B]

I know you're a stage and everyone in it are actors thereon.

[D]

Yeah.

[B]

And the way that my late mentor, God rest his soul, I, I, I miss him. I think about him every single day. I, I was just blessed beyond the definition of good fortune to have spent such quality time with him. And he would often use an analogy that was so ridiculously simple. He said, you know, if we were to examine 99% of the American population and we were to take a look at what percentage of that population, understand, A, that there are characters in a financial play, or B, that there's even a financial play going on. You've got the depositor, the borrower, the banker and the bank owner. Ridiculously simple. You earn money regardless of the source. W2 interest income, rental income, dividend income. That money flows onto the books of someone else's bank. You're the depositor, you're the borrower. You're always working with borrowed money. Even when you pay cash for things, you withdraw money from your savings account, you pay cash. You're permanently giving up the opportunity to earn interest on that money, not only for the rest of your life, but for every generation that comes after you, you're the borrower. When you need access to money to finance something, you've got to do that on someone else's terms, not yours. The banker decides who gets access to capital. The bank owner is the character in the play that makes most of the money. Understandably so.

[E]

And now a next level moment from ATT Business say you've sent out a gigantic shipment of pillows and they need to be there in time for International Sleep Day. You've got at and T5G so you're fully confident, but the vendor isn't responding and International Sleep Day is tomorrow. Luckily, AT&T5G lets you deal with any issues with ease, so the pillows will get delivered and everyone can sleep soundly, especially you. AT&T5G requires a compatible plan and device coverage not available everywhere. Learn [e-mail] 5G Network.

[A]

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[C]

Learning online doesn't mean learning alone. You'll get support from people who care about your success, like your enrollment specialist who gets to know you and the goals you'd like to achieve. You'll also get a designated academic coach who's with you throughout your entire program. Plus, career coaches are available to help you navigate your professional goals. A different future is closer than you think with Capella University. Learn more at Capella Eduardo.