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Stripe helps many of the world's most influential companies grow their revenue and build a more profitable business. Whether it's Hertz making checkout a smooth ride for their customers, OpenAI answering unprecedented demand, or PGA chipping away at back office inefficiency, Stripe's financial infrastructure platform helps companies achieve ambitious goals. No matter what success looks like for your business, Stripe helps ensure the complexity of financial systems doesn't get in your way. Learn more@swepe.com regardless of where you are.
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At today, whether you are, you know, making money, whether you're doing real estate full time, whether you're a part time hustler, whether you have a W2 job or not, real estate is the number one vertical. I believe that can help you also never have to pay taxes again. What is up Science of Flipping Family it is your boy Justin Colby super, super fired up for this episode. My book Flipping to Wealth is launching. We are launching live next week. We are having a launch party December 17th. If you are listening this or watching this episode, make sure you click in the comments and the description in the link will be there. We are going to have a launch party December 17th. So excited about that. Now what I go in the book and go into the book about is this idea of flipping to wealth. That is why I named it taking a business, a transactional business, wholesaling fix and flipping and turning it into a wealth accumulation business. This, everybody is why we should be in real estate. Yes, can you make a ton of money wholesaling homes and flipping homes? You absolutely can. Now in fix and flipping you can actually lose a ton of money too. So you got to be very careful. If you don't have someone coaching or mentoring you, you definitely should because you can make some really big mistakes if you don't know what you're doing. Now that being said, I fully believe that everybody, I mean everyone, even those that have a W2 job should be in real estate to some aspect. Now even then I believe those that should be in real estate really should be focusing on one thing first. The first thing would be to drive income, go out and wholesale some properties, go out and fix some fix and flip some properties. The next phase of this is going out and building wealth. Now building wealth is traditionally speaking through long term buying holds. Now you can do short term buying holds, you can do midterm buy and holds. But traditionally speaking it is through long term buy and holds. And so that is something that even a part time real estate investor can do. Now the challenge I have and what I go through the book is the challenge I see people do or challenge I, I see that people are doing is they basically save up all their money and buy one property every five years, right? Or every two or three years. And while I would rather someone buy rentals than not buy rentals, I also believe that that is not the right way to do it. Now I go through in depth in the book about how to raise capital. You see, I've bought tens of millions of dollars of real estate for holdings and I've never used my own money to do it. You see, even if you have the money, you don't want to use your own to do it. So let's just as an example, bring it back to 2006, 2007, maybe even 2005. The banks were offering 100% finance loans, right? These are, you know, they were very prevalent in 2005 and 6 and 7. And if you could get them, which basically they were giving them out to anyone with a heartbeat, then you would use 100% of the banks money. Why does that change when you're buying a rental? Why if you don't have to do use your money to buy a rental? Well, I would argue you shouldn't. And in the book I talk about how to raise money and how to structure it so that you don't have to use any of your own capital. Now the book takes you through a progression of my story, my life, right from where I started, all the way from college, all the way into where I'm at today, doing a lot of deals. I've done thousands of deals, bought a lot of rentals. And the progression of which really is this concept of creating income first so that you can have choices, right? So that I can choose to either fire my boss or not fire my boss. In your example, so I can choose to go on vacation whenever I want, basically. So I have choices of lifestyle freedom, so I have financial freedom. And that really is kind of the theme of the book is to create financial freedom for yourself. Starting with creating income through wholesaling and flipping. From there, the book goes along the path of how to find the deals. Where am I finding the deals? How am I properly analyzing the deals? How am I figuring out whether it's a good fix and flip or a good buy and hold, right? And then ultimately how am I raising money so I can buy these assets? And how can I do that at scale? Now throughout the book I layer in pro tips, right, professional tips that I basically am giving you advice regarding the structure of the business throughout the book I go into creative finance structuring. Throughout the book I talk in depth about where to find these deals and you know, how you can exit them. Throughout the book I talk about if you are going to wholesale, where to find buyers. It goes in detail. I mean this could be the only book you really need for real estate investing if that's your interest. Because I really walk you through best practices on all of it. How to find the deal, how to analyze the deal, how to structure the deal, how to raise funds, how to buy the deal. And so all the way into, you know, having tax write offs. And so this is going to be a bestseller for sure. I'm super excited to announce it. But I would want you guys listening here to understand first. Go get the book. You can even buy the book on Kindle for 99 cents for God's sake. So if the the you know, paperback.
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And the hard this episode is brought to you by Progressive Insurance. You chose to hit play on this podcast today. Smart Choice. Progressive loves to help people make smart choices. That's why they offer a tool tool called Auto Quote Explorer that allows you to compare your Progressive car insurance quote with rates from other companies so you save time on the research and can enjoy savings when you choose the best rate for you. Give it a try after this episode@progressive.com Progressive Casualty Insurance Company and affiliates not available in all states or situations. Prices vary based on how you buy.
- [08:08]
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Stripe helps many of the world's most influential companies grow their revenue and build a more profitable business. Whether it's Hertz making checkout a smooth ride for their customers, OpenAI answering unprecedented demand or PGA chipping away at back office inefficiency, Stripe's financial infrastructure platform helps companies achieve ambitious goals. No matter what success looks like for your business, Stripe helps ensure the complexity of financial systems doesn't get in your way. Learn more@swepe.com covers too expensive?
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Buy it on Kindle. And then by the way, leave me a review. I would love as many five star reviews as I could possibly get. Now the second thing, and remember the book launches December 17th. So when you guys hear this, jot down that day, that is the day that we can launch the book on Amazon. Flipping to wealth. And so the second thing I want you guys to understand is regardless of where you are at today, whether you are, you know, making money, whether you're doing real estate full time, whether you're a part time hustler, whether you have a W2 job or not, real estate is the number one vertical I believe that can help you also never have to pay taxes again. There's a lot of ways that you don't have to pay taxes. However, the IRS law, and I am not a licensed accountant, really makes it easy for us to find the strategy to not actually have to pay taxes, including if you are a W2 employee or you're a full, full time real estate investor. And this is incredibly valuable. There's really three reasons all of us should be in real estate. Increase your income, increase your profits, and never pay taxes again. And if you do that the right way, which is what my book is about, then you're going to create an incredible life for yourself and for your family. And likely you're going to be able to pass that down as a legacy to your children, your grandchildren, so on, so forth. And I really encourage each and every one of you to get the book and really read through the book. I've been doing this business for 18 years. I've had a lot of wins. I've absolutely had my own losses. I talk about those losses in the book because you can't win a championship with a clean jersey. I firmly believe that. And so if that's the case, then you guys need to understand that you can do this as long as you really subscribe to my five laws of success. Which is, first, decide what you want and who you need to be to get it. You see, what I built in my business doesn't have to be what you're going to build in your business. You don't have to do this full time. You don't have to spend a lot of money marketing to find leads, et cetera. But you need to, you absolutely need to decide what you want and who you need to be to get what you want. Now, the second law is you must commit to that. Don't just flippantly say, this is what I want. I want to make a million dollars at random. Really get clear on what you want and then commit. And then third is take a lot of action. There's only one way to start flipping or buying rentals, and that's to make offers. You can't flip a property if you make no offers. You can't buy a rental if you make no offer. So you got to take a lot of action. That action leads us to law number five, which is going to make you incredibly uncomfortable. Okay? Doing things you've never done before is going to be uncomfortable. Just like when we were kids, we learned how to crawl, we learned how to walk, we learned how to swim, we Learned how to ride bikes. All of which was uncomfortable for us, but we did it. The same thing is true here. So you really highly should be getting some sort of coaching, some sort of hand holding, some sort of mentorship. And law number five is remove your, not mine, remove your time expectation on the result. You see, I've coached thousands of people in my decade of coaching, and one of the things that really challenges people is their improper expectation. They mentally put up some benchmark of what they're going to be able to achieve and they put some time limitation on themselves. For newer investors, maybe getting into wholesaling, a lot of times they say, okay, I'm gonna go, you know, do a deal in 30 days. Well, on day 31, if they haven't done a deal, what happens? They, they mentally check out, they're frustrated, they say it can't work. They blame the economy, they blame their market, they blame whatever. And so if you are looking to break into the space of real estate, and this is these five laws are true for all verticals, you know, no matter the economy. But you need to be patient and give yourself grace. Do not put on any time, a type of time expectation on the result you're trying to achieve. So if you're trying to buy a hundred single family rentals, don't say, I'm going to do that in a year or five years or 10 years, just say you're going to do it as fast as you can. If you're trying to buy an apartment, a storage facility, or maybe you're trying to accumulate $100 million worth of assets, do not put a time frame on it. Put your head down and go. And that is a big theme in this book is do the work, right? If you want to increase your income, you got to do the work. If you want to create wealth, you got to do the work. This book is incredible. I'm super excited to be announcing it here on this episode. December 17th is the launch party. Make sure you look in the notes for a link about the launch party. I would love all of you to show up to that launch party. We are going to get this book to the number one seller status for sure. Again. I am Justin Colby. I've done this business for 18 years. I've done thousands of deals, I've mentored thousands of individuals to be successful in the space. And this book is accumulation of the 18 years and how to go win flipping your way to wealth. If you like this and you think someone else should be getting this book, make sure you share this episode with at least two of your friends. I love you guys. Let's go Crush it in 2025. Let's go.
- [14:38]
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Stripe helps many of the world's most influential companies grow their revenue and build a more profitable business. Whether it's Hertz making checkout a smooth ride for their customers, OpenAI answering unprecedented demand, or PGA chipping away at back office inefficiency, Stripe's financial infrastructure platform helps companies achieve ambitious goals. No matter what success looks like for your business, Stripe helps ensure the complexity of financial systems doesn't get in your way. Learn more@swepe.com.