Transcript
A (0:03)
This episode brought to you by Progressive Insurance do you ever find yourself playing the budgeting game? Shifting a little money here, a little there, hoping it all works out well? With the name your price tool from Progressive, you can get a better budgeter and potentially lower your insurance bill too. You tell Progressive what you want to pay for car insurance and they'll help find you options within your budget. Try it today@progressive.com progressive casualty insurance company and affiliates price and coverage match limited by state law not available in all states.
B (0:38)
Stripe helps many of the world's most influential companies grow their revenue and build a more profitable business. Whether it's Hertz making checkout a smooth ride for their customers, OpenAI answering unprecedented demand, or PGA chipping away at back office inefficiency, Stripe's financial infrastructure platform helps companies achieve ambitious goals. No matter what success looks like for your business, Stripe helps ensure the complexity of financial systems doesn't get in your way. Learn more@swepe.com Focus on collaboration.
C (1:11)
Focus on the opportunities you don't have, what are the opportunities you want and then what needs to happen for you to get those opportunities. And if you do that right and you set your goals right in the real estate game, specifically focusing on data, focusing on automation in technology, you are going to win. What is up the Science of Flipping Family this is the last episode of 2024 so I'm going to deliver some hotness, some greatness for you guys here because I want you guys going into 2025 excited, fired up, motivated, but also ready to tactically win the year. So we're going to go over three things on this episode. All of these three things I would highly encourage you guys to take out a pen and pad as they will be very important for you to be able to go and attack the year. And the first thing I want to go over is the two major points in real estate that are going to win the day for 2025. These two things are going to be the most important things you should be focusing on as a real estate investor in 2025. One is data. You need to be focusing on data. The economy has been crazy for the last 18 months. I imagine my gut feeling I'm not an economist, but I think the top 2025 years going to still pose financial challenges. So I encourage you on refining your data and what I mean by that is don't go do the spray and pray method right where you pull a list of 40,000 people and cold call 40,000 people. Does it work? Sure. I've done it for years. But if you want to get targeted on deals that actual sellers are going to participate with you on, then I would actually go much more targeted, much more niche and refine the data. So when you are pulling lists, for example, I pull all of my lists out of read machine.com Rei lead machine.com it has AI features, it has refined data, it has everything you've ever wanted to pull, right? There's over 400 billion data points in REI lead machine to make sure you are targeting motivated sellers. So if you are going to pull a list, make sure you refine the data, then I take that list. So let's just say you go in, you, you start with, you know, Miami Dade county, just because I live here and it might bring up 700,000 people in the county and I'm making up a number, right? And from there you refine the data to say who has the highest percentage to sell as a wholesale deal. And that might bring it down to 6,000 out of the 700,000. It might bring it down to six. Then you take that same 6,000, you go over to Rocket Skip and I'll provide links here in the comments. Go over to Rocket Skip and then you refine it even more because Rocket Skip then will actually start to go and enhance the data and figure out what sellers are in financial pain with. Credit card debt, income debt to income ratios, amount of loans that they have, amount of usable credit that they have. You know, do they have boat loans and car loans and home loans and credit cards and you know, what is the usage on the credit cards? Then it refines that data and then it might bring it down to 60 people. So from there now, you ever find data that 60 people is the highest utilization of your time? That's the people you'd cold call, send text messages to and likely even direct mail. The point I am getting to here for everybody is you need to refine your data. You need to be focusing on data. And once you do that, all of the marketing widgets and tactics and strategies that you've heard about, from direct mail to PPC to ppl, the TV commercials to cold calling etc, then you can refine how you attack the leads. Which brings me to the second part of how you're going to win 2025 is make sure you focus on technology and automation. AI is everywhere. If you are not playing with AI, if you're not in a, you haven't done it, used it, put it into your business, you need to be putting AI into your business. And so you need to have software like Rocket League. Rocket League is a CRM. It creates nurture follow up sequences. It can automate conversations through email and text messaging. You can send direct mail out of it, you can cold call through it. But you need to make sure you have some level of automation. Now I'll throw you back about 10 years or so. We built a big business in Phoenix, market, big office, 30 people in the office, 20 cold callers, acquisition people, disposition people, assistants, you, you name it. Very expensive, right? Operational bloat was very high. And so now as I have coached thousands of people across, you know, over a decade, I try to encourage people to not create operational bloat. I try to encourage them to actually refine your business and you start to use automation and AI nowadays. You know, chat GPT is the biggest name within AI, but there's so many services and softwares. But Rocket League, if you go to Rocketly AI, you can book an appointment. Rocketly AI, you can book an appointment there. It is the best CRM, it is the best software, it is the best nurture sequence, it is the best utility of technology and AI out there, period and end of story. So the two ways that you will conquer and win in the things you need to prioritize in 2025 are going to be data enriched data and refinement of data. And then you combine that with technology, automation and AI and you're going to win. Now let's bring you on part number two that I wanted to bring up again. This is a little bit of a reminder of how to go about setting goals going into 2025. Now I've done a podcast about this before, but I'll. I'll briefly surmise this again. What I want you to do when you're going in and you're doing your 2025 goals. First of all, if you haven't yet, you can go join REI Live Co. REI Live Co. We are actively doing deals each and every day, two to three hours a day. I'm working with you. In there I have a goal sheet and in there I teach all of my members that you want to start with the end of mind. So in 2025, what makes 2025 a kick ass year, what needs to happen, how many deals need to be done, how much money do you need to make, how many rentals did you buy, etc. Then you can start to put that into the micro. So you start your end of your.
