Podcast Summary: The Science of Flipping
Episode: Set Your Goals, Refine Your Process: Let's Crush 2025
Host: Justin Colby, Bleav
Release Date: December 27, 2024

Introduction

In the closing episode of 2024, Justin Colby from Bleav delivers a powerhouse session aimed at setting real estate investors up for a successful 2025. Titled "Set Your Goals, Refine Your Process: Let's Crush 2025," the episode delves deep into strategic goal-setting, data refinement, technological automation, and the critical importance of collaboration in the real estate investment landscape.

Key Sections

1. Winning Strategies for 2025

Data-Driven Decision Making
Justin emphasizes the paramount importance of leveraging data to navigate the turbulent economic landscape anticipated in 2025. He critiques the traditional "spray and pray" approach—mass cold calling from large lists—and advocates for a more targeted strategy.

Quote:
"Don't go do the spray and pray method right where you pull a list of 40,000 people and cold call 40,000 people. If you want to get targeted on deals that actual sellers are going to participate with you on, then I would actually go much more targeted, much more niche and refine the data."
[05:45]

Refined Data Utilization
Justin introduces tools like REI Lead Machine and Rocket Skip, which utilize AI to refine and enhance data, ensuring that investors focus their efforts on the most motivated sellers. By narrowing down from hundreds of thousands to just dozens of high-potential leads, investors can maximize their efficiency and success rates.

Quote:
"When you are pulling a list, make sure you refine the data, then you take that list and refine it even more because Rocket Skip then will actually start to enhance the data and figure out what sellers are in financial pain."
[07:30]

Technology and Automation
The host underscores the necessity of integrating technology and automation into real estate investing. Tools like Rocket League CRM automate follow-ups, email and text messaging, direct mail, and even cold calling, minimizing operational bloat and reducing the need for large teams.

Quote:
"If you haven't done it, used it, put it into your business, you need to be putting AI into your business."
[09:10]

2. Goal Setting for 2025

Macro to Micro Approach
Justin outlines a structured approach to goal setting, starting with end-of-year objectives and breaking them down into monthly, weekly, and daily tasks. This method ensures that lofty goals are achievable through incremental steps.

Quote:
"Start with a macro. Find your end of year goals. How much money do I want to make? How many deals do I want to do? Then you bring that into the micro, it makes it way easier, and you start to be able to measure your goals."
[12:00]

Quarterly Reviews
He advises conducting quarterly assessments to track progress and make necessary adjustments. This dynamic approach allows investors to stay on pace or recalibrate strategies as needed.

Quote:
"At the end of the quarter, you need to make sure that you're on pace to hit your goals. If you're ahead, pour on the momentum. If you're off pace, adjust accordingly."
[13:55]

3. The Power of Collaboration

Shifting Mindset
Justin reveals a transformative shift from a competitive to a collaborative mindset. He argues that partnering with other investors, realtors, and industry professionals can exponentially increase opportunities and successes.

Quote:
"Collaboration beats competition and it always has. Working with other people, collaborating with other people, shaking more hands and made me more money."
[16:20]

Practical Collaboration Examples
He shares practical examples, such as collaborating with international cold callers and forming partnerships with influential figures in the real estate community. These collaborations not only expand reach but also diversify skill sets and resources.

Quote:
"A member of REI Live has a cold caller from Egypt who is calling for free and gets 25% revenue of whatever wholesale deals my member makes. That is a great collaborative effort."
[19:15]

Benefits of Realtor Partnerships
Justin discusses obtaining a realtor license to foster better relationships with real estate agents, enhancing deal flow and market insights without the intention of practicing as a realtor.

Quote:
"I'm getting my realtor license so I can collaborate more with realtors. I have a better relationship with them, so I understand their side."
[18:45]

4. Economic Outlook and Opportunities for 2025

Anticipated Challenges
Justin anticipates continued financial challenges in 2025, including high-interest rates, affordability issues, and limited inventory. However, he positions these challenges as fertile ground for opportunistic investors who leverage data and technology.

Quote:
"2025 is going to pose its own challenges... interest rates, affordability, inventory. But the person who focuses on data and refining that data... they're going to find deals that those that don't aren't."
[21:30]

Leveraging Economic Downturns
He highlights how economic downturns can lead to motivated sellers, creating lucrative opportunities for investors willing to refine their strategies and utilize advanced tools.

Quote:
"People aren't going to be able to afford their homes... it creates opportunities for the hustlers."
[22:10]

Notable Quotes with Timestamps

1. On Data Refinement:
   "You need to be focusing on data. And once you do that, all of the marketing widgets and tactics and strategies that you've heard about... then you can refine how you attack the leads."
   [06:25]

2. On Automation:
   "Rocket League is a CRM. It creates nurture follow-up sequences. It can automate conversations through email and text messaging."
   [09:50]

3. On Collaboration Mindset:
   "I believe moving forward, collaboration beats competition and it always has."
   [17:00]

4. On Economic Opportunities:
   "When the goings were good Covid 2020 to 2023 and a half, people started over leveraging... if they lose their job, they could be making a quarter, 300,000, $500,000 a year."
   [24:40]

5. On Building Opportunities Through Money:
   "The more money that is made by you, by me, the more opportunities that become given."
   [25:55]

Conclusions

Justin Colby wraps up the episode with a compelling call to action for real estate investors to embrace a data-centric approach, integrate advanced technologies, and foster collaborative relationships. By doing so, investors not only position themselves to overcome the anticipated challenges of 2025 but also unlock unprecedented opportunities for growth and success.

He encourages listeners to join REI Live Co. for ongoing support and emphasizes the transformative potential of strategic collaboration. As 2024 concludes, Justin sets a motivational tone, urging investors to screenshot, share, and disseminate the insights from the podcast to amplify their collective success.

Final Quote:
"Focus on collaboration, focus on the opportunities you don't have, what are the opportunities you want and then what needs to happen for you to get those opportunities. And if you do that right and you set your goals right in the real estate game, specifically focusing on data, focusing on automation in technology, you are going to win."
[26:00]

Closing Remarks

Justin expresses heartfelt gratitude to his listeners, reinforcing the importance of shared knowledge and collective advancement in the real estate investment community. With a positive outlook towards 2025, he signs off with optimism and encouragement for continued growth and collaboration.

This episode serves as a strategic roadmap for real estate investors aiming to elevate their game in 2025. By integrating data refinement, embracing technological advancements, setting structured goals, and fostering collaborative networks, Justin Colby provides a comprehensive blueprint for achieving millionaire status in real estate investing.