Sharad (12:50)
I think it's, it's like being consistent, like you know, going back to like consistently marketing. And then once you have those leads coming in, right, whether, let's say if you're a single person solopreneur and you're starting out, I cannot, I cannot stress enough how incredibly important it is when you talk to a seller, right. If you have a team, you want to listen into the sales call that your team had. But even if you're just by yourself and you do a call with the seller, you know, the calls that he called it and everything, go back and listen to the call. You will be amazed how much you realize after like you, you may have this call, you're like, man, that went so well. But you go back and you listen to that call, you'll be like, oh my God, I can't believe I didn't ask this question. I can't believe the seller mentioned this and completely, you know, skipped over that. So that is some things that bigger teams are doing, they're listening to that, they're auditing their calls that go well. They're auditing the calls that do not go well. So they're always working on process to improve things in their business. Like what else can they do? For example, if a sales call goes really well, they start using that as a template. Okay, this is how we want all the sales call to. If something doesn't go well, then they look into, okay, what did not go well, what can we change about that? You know, and then they look at, and then the most important thing is they look at the KPIs make decision based on the numbers. So if you're doing direct mail, right, and you're sending, you have a big list of people that you're marketing. Let's just go back to the example, Justin, that you were giving, that you have a pre foreclosure left and a tax delinquent list. Let's say what a lot of investors would do is they would combine those lists, very common, and they will send out a mail piece, right? They will use a tracking number and Then you have leads start coming in and I know this is good, I close my deal. Let's say you spend, just for hypothetical, you spend thousand dollars on it and you make 10,000. Like this is incredible, I spent a dollar, I made 10x. But the question is, let's say you're scaling this business. The question is, was it the pre foreclosure list that made you money or was it that tax delinquent list? If you're doing it a small scale, it may not matter. But as you start scaling your business, these are some very, very important numbers that you need to know is which marketing channel, which specific campaign in the marketing channel is working. So now going back to the example, let's say you now separate these two pre foreclosure list and tax delinquent list in two separate tracking numbers. And you notice that you got bunch of leads from tax delinquent, way more leads than pre foreclosure. But you only got like three or four leads from pre. But they were all high quality leads and you were able to convert one. And then you do this over two, three cycles and like you, you will start seeing a trend, you will start noticing for. I'm just using this as an example that maybe tax link relates. You get a lot more lead, but they're just garbage leads, you know, people that are not interested. But pre foreclosure you get a lot less leads. But these are high quality leads, super motivated leads. And that's where you can make a decision after three, four months of doing this is like, hey, you know what, I don't even need to market to the tax delinquent list because these are like tire kickers, not serious and not, you know, worth the, the time and effort. And I'm just going to double down on the pre foreclosure list and that's where you start making better decisions. So now imagine the money that you cut out of your business, not marketing to pre, the tax delinquent list, all of that money you can double down on your pre foreclosure list. And if you can keep up the roi, the all the money that you save goes directly into your net profit. Like that's the thing that people have to think about is like of course you want to increase your top line number. You know, you want to get to like high six figures, seven figure or even eight figure in revenue. But that should not come at the expense of low net profit. So just to put some context around, you know, give some numbers, you should expect at least 3x on your marketing dollars. So every dollar that you put in, you should expect at least 3x to come back. So if you spend thousand or you should minimum, minimum expect to make 3x, 3x to 5x is good. Anything over 5x, you're doing great. Just keep doubling down on it. So now if you have different marketing channel, let's say you're doing direct mail versus PPC. And direct mail, you're noticing 6x PPC only noting 4x. Take some of the money from PPC and allocate it to direct mail. If you can keep up with that 6x then just keep putting more and more money into that. So that's one thing that you want to look at is your roi. That's the most important number is, I mean more or less real estate investors put in marketing business. So you want to make sure you the highest ROI you can get on your marketing. That's where you're going to start seeing higher net profit. That and then just for some context, the net profit number, whether or not you're paying yourself a salary or not factor in a number. If you were to replace yourself from the business, what salary you would want to pay yourself. And after that you should look for at least 25% net profit. So if you're making million dollars top line, then you should at least expect 250,000 for the business to make, not including your salary. Your salary should, you should deduct your salary and then 25% after that 25 to 40 is good. Anything below 25, you're either spending too much on marketing or you're spending too much on payroll. Those will be the two main reasons. And then above 40% your goal, you're running an absolutely incredibly lean business. Just keep doing more of what you're doing just to put some numbers around, you know, some of the bigger investors, what they're doing.