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Heads up. In this episode we do talk about Spring Rush, but more towards the end we start talking about some raw, real emotions. We do talk about, I do, I talk about the Lord. I talk about some, a conversation that I had had with a woman that had called and it's a little bit, it could be triggering for some people that have had past relationship issues. So I just wanted to pre warn you just in case. So please listen with discretion. Thank you. What's Up Scoop podcast? I'm your host Erica Kruipen and on today's episode we are going to talk about Spring Rush. For those of you that live in the colder areas where you get lots of snow or you get a little bit of snow and the weather's cold, everything kind of starts to slow down. We have a thing called Spring Rush which usually happens late February, March and in April, just depending on when the weather breaks for you. Typically March is my biggest revenue producing month within the business and there's a lot of preparation that goes into Spring Rush. Realistically, the preparation has started at the end of last year leading up into this first quarter. So when the weather does break, because we never know how bad the winter is going to be or how light it's going to be, we really never know. So we want to be prepared that first quarter for whatever happens and going into it. This is our, this is the most important time of our business here in the colder, in the colder areas because this is where we're going to get a high influx of customers and it's really going to set the tone for our business for the rest of the year. So we put a lot of time, we put a lot of money, a lot of intentionality into Spring Rush. So that's what I want to talk about today. So if you're interested in hearing all about that, stay tuned.
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Welcome to the Scoop with Erica Kruipen. Your host is the owner of Krupen's Poop and Scooping. She's built a six figure dog waste removal business and loves talking a little crap with like minded folks. Starting and growing a small business can be scary, but Erica wants to share some tips and tricks that she's picked up along the way as she continues her entrepreneurial journey. She hopes this podcast will educate and inspire you to think outside the corporate box and do something a little crappy like scoop dog poop. And now here's Erica.
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I want to tell you guys, I'm taking a break. Let me be super transparent. I need to take a break from social media. I Have already taken a bit of a break from social media. As for my Facebook, I haven't really been posting. I quit doing that last month. And with, you know, talking with my support team and figuring out the goals of the business, I really need to focus on Spring Rush. And the reason why I'm telling you this and expressing this is, is because Spring Rush is so important for our business and I really need to have as much attention on the business, on the staff, on the issues, on the policies, on the procedures, how we're closing the jobs, how we're setting up the jobs, are we closing them? Is the sales team working, are we answering the phones? Are we executing and able to get these jobs done quickly and get the customers onboarded? There's a lot that's gonna go into it and I've been trying to figure out, like, how I'm going to do social media and be so laser focused on my business. I just, I can't. I mean, I could. I can't. No, I can't. And so I'm making the choice to kind of step away from social media for a little bit and really hone in on the business that way. When I come back in April, I think I'm going to come back in April, I'll have plenty of stuff to talk about. Plenty, plenty, plenty. What does this look like? Moving forward with the show, there's a couple things that are going to happen. Either I'm going to batch out some Spring Rush content. Today's the day, like, today's the day for me to batch out this content. I'm going to try to get some out. If not, then we're going to repurpose episodes from the past. There's so much wonderful content on the podcast already and we're just going to repurpose that and stuff that we think that would be good for the Spring Rush. We're going to try to see what kind of content I have during the the previous spring rushes to see if we can repurpose that. So I just wanted to give you a heads up. I appreciate all of you so much for hanging out with me. And I'm not leaving. I'm just taking some time to slow down so I can speed back up. Before we hop into it, there's two things. One, if you don't have a CRM yet to help like run your run and manage your business and to collect all the data information, like how I know that March is my busiest month in business is I'm able to see that in Jobber it shows me last March it was like 30, almost $31,000 in revenue. And I'm able to track that going back a few years. Like I know this in my brain. But it's really cool to be able to see that data in there. And then also, if you're not part of the poop scoop millionaire community over on school, I would, I would highly recommend you go over there and check it out. There are a bunch of entrepreneurs over there, pooper scoopers hanging out, new, new to the community. People that have been in the industry for a really long time that are offering some really valuable information. And there's just times where you don't, you're like unsure and you really don't know what to do. So success leaves clues. So if you want to know how to start, run, grow, chat, like do all of the things, go ahead and click my link down below to check out the poop scoop millionaire community. Boom. That's it. I feel was I rusty? I felt like I was a little rusty because I haven't sat down and recorded because I batched out a ton of interviews to get me through the holidays and, and so I'm feel a little rusty sitting here. But anyways, let's get into it. So let's talk about spring rush. We already, I already kind of discussed why spring rush is so important. You know, if you live in a different climate, I don't really know what spring rush looks like for you. I know that you guys do have a busier time, but it's not nearly as drastic as here. We can't like people can't go outside. Some people can't walk through their backyards. The snow is so deep that it is dangerous to be outside because we've had frostbite warnings. And so people sometimes physically can't go out there and then other times they just don't want to. It is so cold and because of that, when the snow starts to melt, people are like, oh no, look at all that dog poop. The dog's bringing the poop in the house, the kids are bringing the poop in the house. You know, the owner goes out there and tries to start scooping it. But when it's like four or five, six months worth of dog poop, it's a lot, it is a lot for a person to do and they get into it and they're like, heck no, I'm not doing that. I want to hire it out. They're either going to hire out just the spring cleaning, like a one time clean or they're going to want to hire you and bring you on for recurring service. And so that's where we have to be super, super intentional with having those conversations and making the onboarding process as fast as possible. Because when the snow melts, it really is an emergency. Like it's an emergency. They, most of the customers like they need it done now. A huge shout out to today's episode sponsor, Jobber. The number one operations management software for home service business owners. Jobber is the software I use to run, grow and manage my small pooper scooper business. Jobber helps me handle the admin tasks quicker so I can focus on growing, growing my business and getting more me time back. From creating custom quotes all the way to getting paid my money, Jobber has my back. Yeah, we're pretty much best friends. But if I had to choose my favorite feature, I'd say the mobile app. I can create the quotes, edit the jobs, communicate with customers and keep my eye on the staff right from my phone. If you're a home service entrepreneur looking to level up your business, look more professional and save time, head over to jobber.com croupin to start your 14 day free trial and get 20% off your first six months with my special link. Now let's get back to the scoop. And because of that, we want to have as less friction as possible. So we want things to be as easy as possible for people to onboard. So there's a couple things that I kind of want to put into your mind when you're prepping for spring rush. When you start hearing these, we're gonna be, you know, it's gonna be through February and anything that's gonna be coming out for the most part is going to be pre recorded like I said. Or I have a little bit of time and so I'm able to pop in and be able to have a conversation. But thinking about like what I'm thinking about going into spring rush and how I want things to roll. Like, I want my process to be so seamless. Like can the customers find me? Yes. If I'm on Facebook, they can find me on Google, they can find me out in the wild. So I have business cards at different places. I want to get some banners put up in some certain places and I want to have those connections with people. Also, you know, I've developed a really good brand online and this is something that I really want you to kind of think about is, you know, if you know people that are online all the time, it's really helpful when somebody in a buy sell trade group or the community group says hey, I'm looking for somebody to scoop my dog poop and then you get tagged 10, 15, 20 times. So it's nice to have people like out in the community to be able to advocate for your business. I'm very grateful that I have been able to develop those relationships and people have seen the hard work and the dedication and the reputation that we have around town. I mean there's some times where not nice things are said. I will hear they're expensive. Yes, we are expensive. But we show up and we do a good job and our staff is background checked, we send closed gate photos, we take our time in the yard and we're not having to fly through these yards to be able to have to do a ton of them to even make a profit for the business. So yes, we're a little bit more expensive. I don't know if that's a bad thing or a good thing, but I think it's good. I don't know. So we want to make sure that is locked in that the customers are able to find us when they need us and then when they reach out to us. What does that process look like? Please make it as simple as possible. Like absolutely as simple as possible. They're either calling you so you're answering the phone or you have some type of automation set up. I personally don't have automations, a lot of them. I just, I don't know, I struggle with automations so I don't have a ton of it in my business. I have a little bit through jobber right now currently. I know I wanted to focus on automations this year but we're getting so close to spring rush and there has been so many, I would have to say roadblocks getting these automations set up that I have to just shut that down for right now and go back to doing what I know how to do manually and have a simple streamlined process to be able to have these customers find me. They get in touch. So back to the phone call. They call, we answer the phone, we greet them with a warm smile, we ask the pre qualifying questions like you know, how did you hear about us? Where are you located? How many dogs do you have? What service are you looking for? Give them a price and onboard them and try to get that card on file right away. So then they're in your system and you're getting them on, on the schedule. Okay, so. And then you can have your whole sales process and what that looks like that's something that you have to develop. Okay. If they're sending a text message, you have your text, you know, your, your easy to respond. Copy and paste text messages of how you're going to respond. If you're not the type of person that can just think of this off the top of your head or if they're coming in through your CRM, what does that process look like? Have this built out so you know exactly what's going on. And if you're a solo scooper and you can't handle everything, something I want you to think about is in looking back on how I've handled things in the past, anybody that wanted to come through like I was taking you on, like whatever, it didn't matter. And sometimes I would say people that are in my local area that were wanting to sign up for recurring or weekly service or showed interest in that they were getting pushed off a little bit because I was prioritizing like the one time cleans and getting those in sooner. So something that we're going to try out this year and to be a little bit different is to truly prioritize those, those initial cleanings. So an initial spring clean, which means it's still a spring clean, it's still a very large clean. But they're coming on board with us to sign up for recurring service. They're going to be our priority Monday through Friday. Especially the people that are within our primary service area that we are trying to really, really grow in. So we're going to be super hyper focused. And then our one time cleans will be pushed off into the weekends. And we're going to explain this to the customer and say our one time cleans are scheduled for Saturdays. If you are interested in signing up for reoccurring service, we do have slots available for our reoccurring customers. And then I'll let you, you know, then whatever the verbiage looks like with that, I'm drawing a blank right now. That way we can really try to hone in on our bread and butter and where our priorities are instead of driving all over town and pushing off somebody that wants to sign up for reoccurring service where they should be a high priority customer because that is what's going to carry us through the rest of the year and in theory the next three years because the average customer stays on with us for the next three years. So that's what we're working on. We're also working on making our billing just super easy. Not confusing. It was confusing. Last year, how to sign up and how to pay. You have to pay this invoice for the first cleaning and then you have to pay this for the remainder of the month. I'm cleaning that up and making that even more simple. Okay. I will have a couple ad creatives that we're going to be posting regularly. I'm not going to be worried about creating a ton of content and doing anything new. That's the thing is when you start to get into these busy seasons like this and things start going all over the place, creating new stuff, at least for me, and where I'm at is a distraction. So have a couple of your creatives that you really want to promote to put out there so people can find you. Just keep it super consistent with your branding, with your messaging, with your coloring, with your offer. And just make sure if you say you're not in the position to where you know you're getting 800 plus leads coming in and you're just trying to find customers, you are finding those places and allowing people to know that you are available. My, my goal for this year is we did 30,000. Well, 30. I think 31,000. Well, if I put this on YouTube, I'll put a screenshot on it. I want to double that. Knowing what I know from last year, I want to double that. I want to do 60. I want to do 60,000. And that's really going to set us up for an amazing year. We'll be able to have more staff, hopefully be able to pay off one or two of the vehicles that we have. Because I do have, I do have car loans on the two new cars. Low, they're low loans. But I would love, ideally, I would like to pay those off and then I would like to be at 3, 350 recurring customers by the end of the year. So that's something else I want you to sit down and think of. Where do you want, where do you want to be by the end of spring rush or the end of the year? Realistically, like, what would you like your business to look like? Write that down so you can gauge it and you can, and you can track it. And then once you get into spring rush, just know that when you're in these backyards, these yards, they're, they're tough. They are. They. Especially if you're actually, I think everywhere that gets snow has been hammered. We've been absolutely hammered this time around. And so the snow is going to stick around for a long time. And so there's going to be at Minimum three months worth of dog poop, maybe up to, you know, five or six months. So really take that into consideration when you're setting your prices. And I know it's tough because there's going to be some other people that have lower prices or they're offering free services. If you can absorb a free initial clean for a customer, then your, your company can do that. You have the extra time, then that's what works for you. I don't want to sit here and tell you what to do and what not to do because I'm still trying to figure out my market because every season it's changing. New people come in, new expectations. It's just, it keeps changing. So I don't exactly know what this spring is going to look like with expectations, with what's being charged, because I don't know what other people in the market are gonna do. All I know is, is I can't necessarily pay attention to that because I have a man hour rate that my company needs to hit. I have a man hour rate that the company needs to hit. And I have spent the last three months diligently going through my data to figure out where my business is, where we're operating at, and how we need to operate to be able to achieve the goals that we want to achieve. I didn't do that for the first, I don't know, is this my eighth season? I didn't do that for my first eighth season. So going into this spring rush, I do feel more educated, I do feel more prepared. But even when I wasn't prepared, like, you just get in it and you just figure it out and it's some, it's just, it's nuts. And something to survive. Let's talk about, like surviving the spring rush. Not on the business side of it, but hold on a second. On the business side of it. Yeah, I would say just keep things as simple as possible. Keep your offer simple. Make it, make sure it's easy for the customer to go through your funnel and whatever that looks like on the, on the back end. And then personally make sure that you're still trying to take some time for yourself. This is a pep talk for me. This is what I really need to make sure that I focus on. I need to make sure that I'm still spending time in the Word. I'm still spending time with the Lord, praying, reading my Bible, going to church, having conversations with people about, about Jesus Christ and still spending that time. I, I have to, I have to prioritize my, my health and My fitness, I have really slipped with going to the gym. I've just been like lazy, I guess. I've been in a season of rest. I just want to sleep. You know, winter is a time of rest. If you look outside, things are resting, things are dormant. I feel like I want to be dormant as well. And so I've been taking the opportunity to do so. But I want to make sure that I keep. I keep up and I keep at least showing up for myself. If I'm stretching, if I'm going for a walk, maybe I'm not going to the gym and necessarily lifting and building a bunch of muscle, but I'm still going to go for a walk. I'm still going to stretch. Just take some me time. My food. I also want to make sure to keep my food in check because I know when I'm on the road and I'm out and about, I always make poorer food choices based, you know, compared to when I'm at home and I have my meal prep. So making sure that I meal prep, what does that look like? Am I going to be able to meal prep every week? I don't know. Maybe not. Maybe I'm going to have to go buy food somewhere to get me through making sure that I have somebody that's here to clean, clean. Because I'm not going to be here to clean, nor am I going to want to focus my time and energy on that because I'm going to be focused on the business. And for those of you that are a woman and you're listening to this, sometimes it's kind of hard to be like, well, like, this is my household. I'm the one that's supposed to take care of this stuff. I get that. But when you're growing a business and you're doing other things, you only have so much time. So you have to figure out what you're going to outsource to be able to hit the goals. Even if it's just for a short period of time, I will. If I have to hire somebody to do my laundry, I will do. So if I have to, like, I'll figure it out. Like whatever I have to outsource to make sure I can get through this chunk of time unfocused or uninterrupted and focused, I'm going to do so. So what does that look like for you at home? What does that look like for child care? What does that look like for other activities that you have? This is just some stuff I want you to. Want you to think about. And then make sure you're being a good steward of your money that's coming into your business. I have not been a good steward. At times. I have gotten like, you know, we've had big months. I'm like, whoa, we're going on vacation. We're gonna buy this, we're gonna buy that. That's not happening this year. We're gonna make sure that the money is going to where it needs to go to be able to achieve what it is that we want to achieve. I wanted to be able to pay myself more. I needed to be able to take a higher paycheck. So selfishly, I have to take that money and put it into my own pocket. And I say that selfishly, but it's not. But that's how I felt. I felt like it was selfish. I'm taking from the business, but really I'm taking from my home, which isn't good either. I should be taking a healthy paycheck with the amount of work and time and energy that has been placed into this business. And same thing with you. You want to make sure that you're paying yourself something that is respectable and can get the bills paid and you're able to. It's worth it, right? It's worth it. Cause there's so much that goes into the business. You gotta make sure that it's worth it. What else? Make sure that you have extra tools. Make sure you have extra supplies. Buy your extra buckets and your rakes and your trash bags. Buy all your stuff. Have all your stuff on deck. Cause you don't want to have to be thinking about if your stuff breaks, like, what are you gonna do? And if a vehicle goes down, what are you gonna do? Know where you're gonna rent a vehicle at? If you go to rent a vehicle from a car rental place, you don't have to tell them what you're renting it for. Just rent one, keep it clean. And if by any chance you get it a little dirty, go get it detailed. Go get it detailed before you drop it off. Okay? Figure it out, borrow it, do whatever you gotta do to make sure that you're able to get through spring rush. And make sure you take some time for yourself. You've gotta have some silent time. Because I know several, Several companies where it becomes very overwhelming and it's very stressful and it's a lot. And if you have to shut your email box down or you have to shut your phone off because it's just too much to handle, that's okay. You'll just need to know that for next year you need to have somebody else in there that can help you. So when that time happens and you feel a little overwhelmed and you're far too stressed out, you have somebody to help that. And that's kind of what I've been working on more recently is building that team and having extra scoopers. I overhired, I have to over hire because I need to make sure that I have all hands on deck and as many as many hands on deck when this starts to melt and it just gets super crazy. Do you want to launch or grow your pooper scooper business? If you answered yes then you have to check out the Poop Scoop Millionaire community created by Will Milliken, the president of a seven figure dog waste removal business, Swoop Scoop. You will gain access to the same strategies he used to scale his business from zero to over 2,000 reoccurring customers in just three years. Community members will receive exclusive access to his community forums with industry leaders, business courses are running, Facebook ads, commercial services and so much more. You'll get downloadable pooper scooper documents, live coachings and trainings, and access to verified one on one coaches and vendors that is a perfect fit for you, including a gold level Google product expert that can help you with all of your Google troubles. Space is limited so please join Poop Scoop millionaires today@school.com or click my link down in the description. You know I typed out an outline for like little mini, little mini episodes, but I don't know, I don't think this is the right move to have these little mini episodes. So I think this was a, I think this was a pretty good, I think this was a pretty good podcast. I've been personally, personally I got a lot going on. There's just a lot of stuff going on behind the scenes that has been pretty stressful. I mean there's a couple podcasts ago where I had a bit of a breakdown how I was gonna do it all and I want to, man, I want to do everything. I want to do it all. That's the thing about me is I just, I want to live life. I want to experience it all. I want to do it all. I want to carry so much weight on my shoulders, but I can only do so much. And after reaching out to my network and talking through them and praying about it, I, I got to remove some stuff off my plate right now so I'm able to move forward and what that looks like, I'm not really, I'm not exactly too sure. But I do know that I need for this spring rush, and I want for this spring rush to be super successful because I want to break that $250,000 this year where I've been stuck at. My goal's 350. I want to hit 350, actually. 350,000. What is my goal? 350,000 are 350 customers. Hmm. I need to clarify that there's some confusion, and we cannot have confusion. But I say all that to say. But, yeah, I got. I mean, I just got stuff going on behind the scenes. I'm a little. I'm actually. I'm pretty stressed out. But I'll tell you what, I am so grateful for the husband that I have, and I'm so grateful for the support system that I have to be around me. I had a phone call yesterday. I was sitting in the garage chatting with my husband, Josh, and I got a phone call from a woman that is. I don't know if she's a subscriber. I'm not really too sure how she got my information. I found it online, but we had a conversation about her wanting to start a business or this kind of business, but not necessarily having a good support system around her. And, you know, I was listening to her and listening to her story, and we. I feel like we had a really good conversation, but it broke my heart. It really did break my heart to hear the lack of support that she has. And I almost felt guilty telling her that I didn't have that experience. You know, I have a wonderful husband that supports me in every way possible, emotionally, financially, physically. Right. When I can't show up physically, he shows up like he figures it out. And I almost didn't want to tell her that because I didn't want her to feel, like, bad. I didn't want to feel like I was gloating. No. But she needed to know that this business is possible. And there are people out here that have supportive partners, they have supportive spouses, they have supportive families, and not everybody's treated that way. And I felt a sense of guilt because I've also. I have felt this way before where I've wanted to hide my success. I've wanted to hide my happiness. I've wanted to hide it all because I don't want the other people around me to feel bad or feel a certain kind of way towards me. I've always just wanted to fit in. I just wanted to be liked. Right. And in order to be liked, you kind of have to move in A way where you don't trigger people. I guess that's the word. Is that what the kids are using, are saying these days, where you trigger people? But as I've grown and as I've figured out, like, who I am and who I want to be and what I stand for and what I want that to look like, that can't happen. I have to speak the truth, even if it hurts. And, you know, when I told her, I said I didn't have that experience. You know, my husband has been very supportive. My family's been very supportive. There was some emotion there, right? There was some tears that were shed on that phone call. And like I said, it just, it broke my heart so much to, to hear that, you know, she was very excited about this business and she just doesn't have that support. So I say all this to say if, if you do not have the support or you don't have a. Like you're. You're thinking about doing this business and you're not married yet, I really want you to think about who, who you're going to marry. Look at who you're dating. Do they encourage you? Do they light your spark? Do they allow you to be your best self? Are they forgiving with you when you fail? Do they help pick you up? Or do they beat you down while you're down on the ground? Or are they that hand that's going to bring you up and not allow you to stay down there? Who you choose to spend your life with, who you choose to marry, have children with. I didn't understand how important that is until this. I don't know, the later part of my 30s, when I was much younger, Wild Erica parties raves didn't know what a healthy relationship looked like because I didn't grow up in a household with parents that had healthy relationships. I knew nothing about that. And because of this, I really feel like I sought out men that were more passive so I wouldn't have to deal with an aggressive personality type. Because come to find out, I became the aggressive personality type. I started to become the person that I had feared. And my husband is consistent. My husband is loving, he is trusting, he is faithful. He is everything that I needed to be able to grow into, mature. Where our relationship is now, it's far different than what it looked like, you know, 15 years ago when we first got. Maybe 16 years ago when we first got together, 2011, you do the math. It's far different now because I've changed. He has changed. And this is a big Reason of why I quit drinking was because all the work that I had put into myself to counteract what it was that I had learned growing up, all of that would go out the door when I would start drinking. The old version of Erica would come back when I would start drinking and I, that, that Erica is laid to rest. That I don't know. I don't know who she is. No, thank you. Not interested. I'm not exactly too sure what all this would look like if I didn't have the support system that I have. I'm not, I, I don't know and I honestly, I don't want to know. But for any of you that are out here listening, that don't have a support system, don't think that you can't do it, you still can. It's going to be tough and you're going to have to dig deep into yourself and find people that understand you. And this is a big reason of why I support and I promote Poop Scoop Millionaire so much. Because not only am I in align with how they want to teach other people how to grow a business, how to start a business, how to do all of the things they have been there for me to lean on through the times of uncertainty, times where I didn't know how to do something, I was scared. And having them to call and talk to, to be able to work through this and to understand it because you don't know what you don't know when you're just getting started in business. There's so much, there's so much going on in business and you're just all over the place. And if you don't have people around you that can help you and your person that works a 9 to 5 job, they can't. They cann because they cannot understand mentally what is going on because it is crazy. Being a business owner is crazy. But some of us are just built for it. And even with my husband, he's so supportive, but he's a nine to fiver. So he doesn't understand it fully because he, you know, it's. At the end of the day, this business is my business. So he doesn't, he doesn't get it, but he's there and he's there as much as he possibly can. So to have people to lean onto that understand how you're feeling and get it for me, it's necessary because you can't do this alone. You're not going to be able to go far alone. You're not going to be able to Blow up your business alone. You have to build a network around you. And if you don't have a supportive network with your friends and. And your family and your partner, don't be afraid to say, I'm going to do this. I'm going to do this with or without your support. I'm going to find people that believe in me as much as I believe in me, and people that believe in me more than I believe in me on those days to help lift me up, pet me up, and have those difficult conversations when things aren't going well. And maybe you're making some bad decisions to hold you accountable. But it all comes down to you. What you want, how you want to handle it, the risk that you're willing to take. It all comes down to you making it happen. So I didn't know I was actually going to talk about that part. That part was not on my outline. But that was just something that was weighing on my heart and something I needed to really. I just. I needed to take it out before I go ahead on my hiatus. So I appreciate you all so much. I have. I don't. I think this is my third year doing the podcast. I think I might have taken a little bit of time off last year around the holidays. I've been doing YouTube for, I think, seven years. I don't think I've taken any breaks from YouTube. I've pretty much consistently posted regularly for almost six and a half years, seven years, whatever that looks like. And I feel a little uneasy about this, but I prayed the good prayer up on the mountain when I was in Colorado, and I said, dear Lord, please take out of my hand what you don't feel that I need and place in my hand what you think I can handle and what I can do and honor you, God. And I promised him that I would listen. I would listen because the Lord can talk to me. He can talk to us. He does talk to us. But are we listening to what he is saying? And I gotta listen. I gotta listen. And I've been reading through your YouTube comments, and some people are like, you need to take a break. Yeah, I agree. So I'm go ahead, and I'm gonna do that before I sign off here. Um, you know, I may or may, you know, post on social media, like little clips and shorts if I'm feeling spunky and something really is like, coming to me. And I'm like, I need to talk about this. I may upload an updated podcast or a YouTube video or post something on Instagram. I don't know. So don't forget about me, okay? Don't forget about me. Because I'm not. I'm not going to forget about you. I'm going to be thinking about you as I'm trying to grow this business and I'm trying to invest into these people and I'm trying to grow as a leader and learn so I can come back with what I have learned to be able to teach you and to show you and explain to you how this looks like on my end to hopefully better set you up for success or whatever that looks like. So you have an idea of what it looks like to be an entrepreneur because there's so much fake stuff out there. There's so much fake stuff out there. And this is the real deal. Like, this is what's really going on over here. Andy Frisella says it, I guess says it best six days out of the seven suck. Six days out of the seven days suck. But then you get that one good day and you're like, yes, this is what I do it for. I appreciate you. I will, I'll definitely be seeing you over in the poopscoot Millionaire community. If you don't have a CRM, click the link down below and check out Jobber and I will talk to you after spring Rush. Crush it. Achieve your goals, keep your sanity, take care of yourself, and then make sure that you reflect afterwards because anything that breaks during spring rush, that just gives you another opportunity to fix it to be better for next spring Rush. Talk to you soon. Bye.
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Thank you for hanging out with Erica Krupen. She is so grateful and honored you decided to tune in to the Scoop podcast and hopes the information you heard today positively impacts you moving forward in business and life. Follow Erica on YouTube, Instagram, Facebook and TikTok at Croupin's Poopin Scoopin. And don't forget to follow the show in order to get notified when the next edition of the Scoop drops.
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Sam.
The Scoop With Erica Krupin – Episode 188
"Why I'm Quitting Social Media to Save My Business"
Date: February 2, 2026
Host: Erica Krupin
In this candid solo episode, Erica Krupin shares her decision to temporarily step back from social media to focus intensely on Spring Rush, the most critical and busiest season for her dog waste removal business. Erica dives into the operational, personal, and emotional strategies she’s employing to ensure success, while providing practical advice for fellow pooper scooper entrepreneurs tackling the same seasonal surge. The conversation eventually shifts to raw reflections on support systems, self-care, entrepreneur vulnerability, and faith.
Erica opens up about the need to take a break from social media, specifically to prioritize the Spring Rush for her business.
She admits the challenge of balancing digital marketing with being present in her business, saying:
“I've been trying to figure out, like, how I'm going to do social media and be so laser focused on my business. I just, I can't. I mean, I could. I can't. No, I can't.” (03:11)
Her plan is to step back until at least April, at which point she plans to return with renewed insights and experiences to share.
The importance of keeping processes simple, offers clear, and customer funnels streamlined.
Erica gives a motivational pep talk on sustaining personal wellness:
Pro tips:
Erica shares a moving story about speaking to a woman wanting to start a similar business but lacking support.
Erica acknowledges her privilege of a supportive partner and network—but also the guilt she feels discussing this (“I almost didn't want to tell her that because I didn't want her to feel, like, bad. I didn't want to feel like I was gloating. No.” – 37:42).
She encourages listeners to:
On choosing partners:
“Who you choose to spend your life with, who you choose to marry, have children with... I didn't understand how important that is until this… the later part of my 30s.” (38:30)
On entrepreneurship and loneliness:
“Even with my husband, he's so supportive, but he's a nine to fiver. So he doesn't understand it fully … this business is my business.” (39:08)
Stresses the value of community (such as Poop Scoop Millionaire) for emotional and practical business support.
“Dear Lord, please take out of my hand what you don't feel that I need and place in my hand what you think I can handle and what I can do and honor you, God. And I promised him that I would listen.” (41:00)
Erica urges listeners not to forget about her during her social media break—she’ll be back to share lessons learned after Spring Rush.
On entrepreneurship’s realities:
“There’s so much fake stuff out there. And this is the real deal. Like, this is what's really going on over here. Andy Frisella says it, I guess says it best: six days out of the seven suck. Six days out of the seven days suck. But then you get that one good day and you're like, yes, this is what I do it for.” (41:40)
Final advice:
Erica’s tone is warm, candid, down-to-earth, and motivational, blending tactical business guidance with authentic personal reflection and faith-based encouragement.
For more practical discussions and support, Erica urges listeners to join the Poop Scoop Millionaire community and utilize business management tools like Jobber.
Erica signs off with encouragement, gratitude, and a promise to return after Spring Rush—ready to share new lessons for her fellow entrepreneurs.