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What's up Scoop podcast? I'm your host, Erica Krupen and on today's episode we are going to reflect on spring rush. Q1 is done. It's in the books. It's a wrap. Q1 2026. Now it's time to reflect on how it went, really figure out what went well, what went wrong, and what we're going to do differently for next year and what we can do differently for the second rush that we have at the end of February. So in this, in this video, in this podcast, I want to kind of reflect on some stuff I want to share with you. March numbers. I want to tell you some stories, actually an issue that happened yesterday with my billing. So if you're interested in hearing all about that, stay tuned.
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Welcome to the Scoop with Erica Krupen. Your host is the owner of Krupen's Poop and Scoopin. She's built a six figure dog waste removal business and loves talking a little crap with like minded folks. Starting and growing a small business can be scary, but Erica wants to share some tips and tricks that she's picked up along the way as she continues her entrepreneurial journey. She hopes this podcast will educate and inspire you to think outside the corporate box and do something a little crappy like Scoop dog poop. And now, here's Erica.
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But before we hop into it, of course I gotta give the show special sponsors some love. First of all, we have Jobber, which is a field management software. This is where I do all my routing, my customer communication, two way text messaging, email invoicing, pretty much everything and we get to run reports. They also have a marketing suite to where you can send out automated marketing emails. As the years go on, Jobber is getting better and better and better. So if you do not have a system for your business and you're kind of thinking about it, you don't really know what you want to use. You get a a 14 day free trial with Jabber with my link that I'm going to include down in the bottom. Check it out. I always encourage you check out different CRMs. I didn't start off with Jobber. When I first got started, I used another one and then I just decided that wasn't a good fit for me. So when I found Jobber, I stuck with Jobber and I have been with them since 2020. So thank you Jabra. I appreciate not only you helping me with my business, but also helping support the podcast and the YouTube channel. Appreciate you. And next is the Poop Scoop Millionaire community Over on school, as many of you know, I create content over on the Scoop Start channel where I share more like, I don't know, dialed in videos. They're not nearly as long and long winded as the videos over here. And the reason why I create those videos is because I really want to create awareness about the poop Scoop millionaire community. I have been in business for about eight years at this point and there's just been a lot of ups and downs. And I remember when I first got started, people would be like, do you have any regrets? Is there anything you would do differently? And I'd be like, no, I'm doing great. Cause I didn't know there was so much stuff that I did not know until I started to grow in business. And then I was beating my head against the wall and I'm like trying to figure out the stuff and I just couldn't figure it out. And then I didn't want to do it because it was just hard. It like numbers, which I want to talk about that a little bit later. When it comes to like tracking the data and the information. William and Levi were the first per first people that ever said anything about churn rate and KPIs, your lifetime value, all of that, like average ticket price. When they had asked me these things, I said, I don't know, how do I figure that out? Over in the school community, all of this stuff is built out. There's 101 courses on how to get started in business, marketing courses, growing your team. Not only are there classes in there, but there's also a community of pooper scoopers that are doing exactly what we're doing. They're going through the same exact struggles, the same exact issues. So if you're not a part of the Poop Scoop millionaire community over in school, I will also include a link down below. Give it a shot, give it a look through. You don't have to commit. There's no contracts. It's not like you're locked into a contract. It's month to month. It's very much so. Like our pooper scooper business, right when our customers try it once, they're like, oh, this is great. I want to stay on you for, with you for a long time. It's very, very similar over there. Once you get in, you're gonna be like, oh, there's so much stuff in here and I get to learn so much. And there's all these people. So it's pretty cool. It's pretty, pretty cool. So go definitely go ahead and check them out. They are also a supporter of the channel. They help keep the lights on around here because running a media company is expensive. So I appreciate you. Okay, let's get into it. Woo. First of all, I appreciate you. You that are listening and you that are watching. I hope that you had a wonderful spring rush, a wonderful first quarter and if you haven't and that wasn't really in the cards for you, that's okay because I have had spring rushes that have been amazing and spring rushes that have not been amazing. And I'm still standing. Right? Because we don't quit, we don't give up. We keep pushing, we keep doing our business. We keep learning from the mess ups and the experiences that we had prior. And today I am high energy. I am very, very excited. There's just a, like, there's just a lot, right? There's a lot going on in business. I hired several people, I added a new vehicle to the fleet. I got that wrapped. Yesterday was April's billing and on the 1st of the month at 9pm all of the cards got charged. And this was my first 30k month of recurring billing. So it's a huge milestone in the business, right? I mean the end of last, not the end of last year, the end of 2024 when those vehicle accidents happened, I would have to look at the numbers, but I want to say I think we dropped down to like 8, a little over $8,000 in recurring revenue. Like my business was very close to shutting down because it was just not, you know, not in a good spot. But put my head down, I got laser focused, I got a good person in. That helped me recover. And then I just started planning. I just started planning of what the rebound was going to be. Because going into last March there just was too much going on for me to handle. And so even though it was an okay spring rush and we made some money, we did. Those people didn't convert into recurring customers. They didn't convert into recurring customers. I think we discussed this last week when I went through and showed you how, how things went prior. If not, we can kind of do a recap. Cause I'm going to open up Jobber and show you. So if you're watching it over on the YouTube channel, you can check that out. But basically we had a lot of one time cleans but convert and as you know, converting the customers into recurring, that's our bread and butter. That's what's going to carry us through the year. And March is usually really, really high. February March, April can be a little bit higher, and then things start to taper down until fall happens. And then we kind of go back up. And then maybe we stabilize around the holidays. Maybe we dip a little bit, depending on how things are going. And that boom, back up in March. And so my thought process with all of this is I was like, I have to dial this in now. So I put myself in the positions, I started asking the questions, I started doing the work. And it's really been the past six months that I have been doing the work. As many of you know, I went pretty quiet on social media. I deleted all the social medias off of my phone. I would only post here on YouTube and the podcast and then occasionally when I would log on to Facebook from my laptop. YouTube. Not YouTube. Social media is a time suck. That scrolling, that mindless scrolling was just taking my energy and it was taking my time away. So I knew I needed to eliminate that. And I was really scared. As many of you know, we chatted about this when, before spring rush, when I told you, like, hey, I'm going to have to like, figure some stuff out. I was still able to like, maintain, I would say, pretty well with the help of Mr. Producer and the help of May and just kind of sharing. I was like, I'm just gonna share what's going on. So I was able to still kind of figure it out. Like, I didn't have to completely go silent, which was really, really nice. But all the other stuff that wasn't meaningful, like the stupid posting on Facebook and the stupid Instagram posting, like, that stuff's not meaningful to me. Having the conversations with you and connecting with you each week, because I know that you're here for a reason. You're spending your. Your time either hear my story, to. To learn something. Everybody has a different reason of why they tune into this podcast and the YouTube channel. And I'm so incredibly grateful for that. And that's why I keep sharing. Because this is the real. This is the real deal. This is the real life. So let me tell you what happened yesterday. So we had. I had my first 30k month of recurring billing. Cause we picked up a lot of customers in February, we picked up a lot of customers in March. But I spent, you know, a nice chunk of money. I learned that that was baby spending. I need to get up with the big dogs and spend $40,000 on marketing next spring rush. Mike told me that Mr. Proc himself, Scoop Daddy, he was like, 40,000. Well, I don't know if I could have handled 40,000. I was able to. We did 17,000 and some change in advertisement and it was a high volume. So now I know that I need to have two to three people answering the phones because every single time. Well, let me back up. Not every single time. Seven times out of 10 when we get somebody on the phone, we're converting, we're having, they want to hear the voice, they want to have the conversations. And I was really scared to hop on the phones for a while. I really just struggled with it and I would role play and they were really clunky and they're really rough. But I got OpenPhone. I don't know if you know about OpenPhone. It's for. It's called QO now, but it's formally as OpenPhone which I'm going to be interviewing the developer of OpenPhone next Thursday. So stay tuned for that podcast. But basically it is my, it's my phone system. I had transferred my, my business cell phone, my local one over to Open Phone. The reason being is so I can answer the phone, Nicole can answer the phone, Nina can answer the phone from wherever. We have an app on our phones and then we also have the, this, the computer system itself. Do you want to launch or grow your pooper scooper business? If you answered yes, then you have to check out the Poop Scoop millionaire community created by Will Milliken, the president of figure dog waste removal business Swoop Scoop. You will gain access to the same strategies he used to scale his business from zero to over 2,000 reoccurring customers in just three years. Community members will receive exclusive access to his community forums with industry leaders, business courses are running, Facebook ads, commercial services and so much more. You'll get downloadable Pooper Scooper documents, live coachings and trainings, and access to verified one on one coaches and vendors that is a perfect fit for you. Including a gold level Google product expert that can help you with all of your Google troubles. Space is limited, so please join Poop Scoop millionaires today@skool.com or click my link down in the description. Okay, I'm back. IPhone now has the option to be able to pause the video which I just, I just noticed that as I was responding back to this Brittany on Slack. So also we, we communicate via Slack because we have a team. It keeps things much more organized. But I'll tell you what's going on and then we can go back to talking about Keough. But I had a customer that reached out and she wanted a deer poop cleanup. She doesn't have dogs, but she wanted a deer poop cleanup. And we did this before. I want to say it was last year and I didn't think that it was going to be that big bad of a deal like the, the, the girl that I had do it. I don't know. Not last year. It was probably two years ago. She. It took her like 38 minutes. I was like, okay, it's not gonna be that big of a deal. But Brittany just messaged me and she's like, this is kind of rough. And it's raining outside. Need to get that figured out. We do scoop deer poop and we also will scoop cat poop. That's outside. We don't do goose poop, but deer poop, rabbit poop. We don't do rabbit poop because there's a ton of rabbit poop. But deer poop usually isn't that bad. Usually. Anyways, back to qo. Yeah, I'm going to have the developer on there, on the podcast, if I hadn't mentioned that yet, to ask more questions. But having this phone system allows me to have a team to answer the phone. So we can all be on the phone at the different. At different times. We can all send text messages and everybody can see what's going on. And inside of qo, like, who has handled that conversation, who. Who has responded back? And it keeps everything very, very nice and clean. And that took some time to. Because I have to port. I had. It's called porting. I had to port my phone number over to qo. And then there was issues because some, some numbers and some messages were still routing to the old business phone because I still had the business phone on. So I actually had to, like, shut that phone off and put it on airplane mode because the numbers. Because of the WI fi, it still wants to route. And I. That took weeks. That took weeks to figure out what was going on. So I was very happy that I was able to do that because I couldn't have answered all those phones by myself. It was just such high volume. And we. And we get to see. You know what? Let me, let me show you what I'm talking about. This right here is qo. And I will also include a link down below. This isn't sponsored yet, but maybe, maybe they'll become a show sponsor. We'll see. The hustle is real. But I've been using them for sometime last year. So this is what their. Their page looks like. And then you go ahead and we log in. And with the. When you log in it will have. Which I'm going to blur. We're going to blur all this out because it's private customer information. But on the, on the left hand side will have all of your messages and calls and all of that. So you can see all your text message, you can see the thread. And then on the right it will have the calls that you had. It will give an AI transcript and it also records the call so you can listen back to it. And so being able to listen back to these calls has been super helpful, mainly because I was having issues on the phone. Like, I don't know, I would talk too much or I just wasn't like, I wasn't good. I just wasn't good on the phone. But I've gotten much, much, much, much better. So I really like this. And then also you can message your team through here. What I really like about it is the analytics. So if we look at the analytics, if we go to daily, month to date. So this month, month to date, what are we in? April. Okay, so yeah, we're in April. Today's April 2nd. So there's been 22 calls already. And there was 47 messages that were sent. And it looks like the time on the phone was one hour and six minutes. It will show everybody that has phone access. It will show like number of calls, the outgoing calls, the answered calls, the time on the calls and messages sent. So it gives you data and analytics. And then down here it shows you the busy times. So it really goes to show that like Thursday at 9am it was busy. Wednesday between 9 and 10, it was a little bit busy. Let's go and check. I want to check March. March out. Because we're in April right now. Let's check March. Okay, so this is a lot different. As you can see right here, there were 3,000 messages that were sent. There was 422 calls, 743 unique conversations and 20 hours of phone time. You see, there's still. There's a lot of red. There's a lot of unanswered phone calls, which I don't love that we're not doing that again next year. I have planned better. This is really insightful. I'm going to present this to the team when we talk about how things went. Okay. And then, and then here is where we can see, like when is it busy? Mondays at 10am super busy. Makes sense. Tuesdays at 10am Super Busy. Makes sense. Monday at 11, super busy. So I know that I probably need to have somebody on the Phones I answering the phones or being able to pick that up during that time. So this whole block right here, people do call at 7am it's crazy. But between like 8, it's really 8 and 8. We still get a lot of people reaching out. Let's see what February looked like. February wasn't as crazy. It felt like it was crazier, but it wasn't. March was just March Madness. Okay, so that's qo. I just wanted to like share that with you so you can know more about it. Now we're at my spreadsheet. This is my, my tracker sheet that I have made. I showed you last week what we were at for, for January and February and now I have March's stuff done last. Last week it was, there was some stuff wrong on there. I was looking at it with like fresh eyes and I was like, wait a minute, I had, I had a couple things wrong. I believe this is correct now. I do. So the average ticket price for the month of March, we're at 105 right now. The issue with Jobber that I'm having with the reports, which I need to reach out to them so I can get really clear, it's kind of hard to pull how many recurring clients have on a specific day. So I have to go from like the first out to like the 14th because that gives me a two week range because I have bi weekly services to tell me how many customers I have at the beginning of the month essentially. So I'm not getting like a. Like I can't just be like, okay, on the 1st. How many recurring clients do we have? That isn't a thing yet. Not that I know of. But I want to reach out to them and see if we can figure it out. And be like, it's really important to know this. Like, is there a way, can you build it out or am I just missing something? So this is the data that I was able to pull and I think as long as I keep doing it the same way every time, it will be fairly accurate. Okay, so I started with 2:45. We lost 16, gained 68 customers, ended 279. And my churn was 6.53. It was 6%, meaning my lifetime value of that customer is about $1600. SV, what is SV stands for? Sales velocity is 50. Historical revenue max is at 80. I spent $10,000, a little over $10,000 on ad spend in the month of March. That includes my vehicle wrap. My customer acquisition cost went up to $151 and we ended the month at 4 or $44,056. The goal was 45,000. Yeah. Just shy of that goal. Yeah, I was thinking that I should probably bump up my goal because if we've already processed almost 32,000, a 35,000 goal isn't very good. I need to figure out how instead of just like pulling a number out of my butt, like how do I use this data and my man hours and the people that I have to and the money that I'm going to spend into marketing to actually set an actual goal that's backed by data? I don't know how to do that. If you know how to do that and you want to show me, I would really, really appreciate it. A huge shout out to today's episode sponsor, Jobber, the number one operations management software for home service business owners. Jobber is the software I use to run, grow and manage my small pooper scooper business. Jobber helps me handle the admin tasks quicker so I can focus on growing my business and getting more me time back. From creating custom quotes all the way to getting paid my money, Jobber has my back. Yeah, we're pretty much best friends, but if I had to choose my favorite feature, I'd say the mobile app. I can create the quotes, edit the jobs, communicate with customers and keep my eye on the staff right from my phone. If you're a home service entrepreneur looking to level up your business, look more professional and save time, head over to jobber.com crouppen to start your 14 day free trial and get 20 off your first 6 months with my special link. Now let's get back to the scoop. Now that we chatted about qo, if you want to know more about that, please let me know because I can totally make some videos on that. That would actually be really fun. We're switching over here to Jobber. So if you're watching this over on YouTube, you're able to see the visuals. So we're in the insights right now. I want to. We're looking at the overview for March of what last month look like. We had 330 leads, 389 new requests, 95 converted quotes. So we're down 15%. 88 were one offs and from that 88 we converted 69. So this is actually what I kind of wanted to talk about. Not kind of, it is what I wanted to talk about because when we talked about it earlier, like earlier when we talked about how last spring rush went, yes, we still had volume but we did not have the conversions into reoccurring. And this is what the most important part is. So I actually want to go back until January 1st and show you this is what this first quarter has looked like. So I mean, across the board, we're up. Like across the board. But this is the part that I really, really want to show you right here. New one off jobs was 226 and that means we were up 33%, which is amazing. That means we're up. This is what is the, the biggest part because it's 152 recurring clients that we added to the business. That's up 153%. This number right here is so important. This right here, we want to convert those one times into recurring. And how we did that was not only by answering the phones, which, you know, there's some issues there, but calling them back or at least responding back to them via text message. One way or another, we were getting in touch with these people. And then when I brought Nicole on, she was getting them on the phone, which was huge. We also put a lot of money in advertisement. So we created a bunch of visibility, right, that top of funnel, that top of funnel marketing to say, hey, we're here. I had extra hands on deck. So we were able to get these people in quick. I did not want them waiting more than three days to get that first like spring clean, either a one time or an initial. Okay. And from there, if they weren't converting over to a one time, there was a follow up sequence that I went through. We did the clean the scooper on like boots on the ground. Took excellent care of them. Then here in the office, followed up with them, checked in on them, made sure things went well, and then asked them if they wanted to sign up for recurring service. So there was a, like a closeout process. And I built an entire script to follow to copy and paste and send it to these people. If they didn't convert, I have actually put them into a drip campaign over in Jobber and that will start going out here in the next month or so to those folks. Okay. Secondly, I want to come down here to the revenue. So if we look at, if we look at 2025, the business brought in 2000 or $247,200 all year. As of right now, the business in 2026 has brought in $121,000. So we are, we're just shy of being halfway there. Within the first quarter last April for recurring revenue was $21,948. This April was 32,102. Well, that's the. What has come in. I don't know if that's all recurring. I know it's, I know all recur. The recurring was at minimum it was 31,000. Maybe it is 32. I'd have to look at that. But what I want, what I want to show you is see how it kind of dips down like I was talking about earlier. Dips, dips, dips. Normally it would have dipped really low here, but what I did was, is I put out a special, a buy three get one free special to boost this money up. Because I was going to put, I was putting money and I was going to put money into advertisement for the fall and I just didn't do it fast enough. I really should have done the special maybe here or, or when I did the special here. I already have my marketing strategy planned out because I took too much time planning it and then I didn't execute it quickly enough. So that's the reason why this jumped up a little bit. Really. This should have been lower, which then made this lower, this lower. November was a bump up because I offered another special. I did a, a Black Friday special to pull some money ahead to be able to have some money for spring rush and be able to make sure I was good through, through the winter. So having said that, we are going to taper down. I mean, it just goes to show, I mean, year after year we taper down. Boom, boom, boom. I think the lowest. Where, where do we go? We went down to 18,000 in September, 18,000 in October. November jumped up to 22 and then December was down to 18. So if we started here at 21 and we dropped down to 18, I mean if we don't even grow, I think we're still going to be looking really good at the end of, at the end of this year. So it's been good. It has been a good first quarter. A lot of money to me, right. Has been made, but a lot of money has been spent. As you know. Not as you know, but as you can see, I did invest a lot of money into the ad spend and then also the man hours to be able to facilitate all of that. So it came in and it went out. I pretty much reinvested everything back in that I possibly could. I made sure everybody was paid, myself included because I'm on check and you know, I seen a video on Instagram the other day that was like business owners, when do we get to keep the money? When do we get to keep the money. And then people were stitching it. They're, like, laughing at it like, we don't get to keep the money. You never get to keep the money. And like, it was a joke. It's not a joke. It's not a joke. We. I've been there. I don't know if you're there, but it's. It just. The business will take everything. It will. It'll take all of the money. It'll take all of your time. It's never ending. It truly is never ending. And I guess trigger warning here. I want to do a trigger warning really quick. If you're very sensitive with animals and sadness, I want to make sure you know that I'm going to talk about something a little bit sad. On Tuesday, I went downstairs to go work because I needed to scoop a handful of houses because our Tuesdays are so nasty. And I found my dog, Java, not in a good state by any means. She couldn't get up. She wasn't wagging her tail. She had a big puke pile below her off the couch, and she was kind of slumped over. She had very heavy eyes, and I was very nervous because she had shallow, slow breathing. And I thought she was going to die. I truly did. I thought she was gonna die on Tuesday. I scooped her up. I took her to the emergency vet, and I know that she's had a heart murmur. She's had a heart murmur for quite some time. It's progressively getting worse, and she's in stage one of heart disease. So as time goes on, it's gonna progressively get worse. So basically, we're gonna be transitioning into her later years of care, which she's getting older, so we already kind of knew that. I always thought cancer was going to take her out. I didn't realize that she. Her heart was actually thinning because it was stretching out, and it's enlarged. Okay. And I was sitting in the car because I took her in and I had to wait out in the car. Just getting very emotional, like, crying. It was just a lot, Right? And so I really just got to think about bigger picture, thinking about the business and how much time I put into it, how I really just kind of shut everybody out, shut my fitness out, shut everything out. Okay, I apologize. I don't even know what I was just talking about there, but I had to answer Brittany, because the dog poop or the deer poop? The deer poop job's gonna take a lot longer. We have a customer that we have to scoop before 10 and I don't like giving timeframes because of this reason. But she's older, and I told her that we would be there before 10:30. And we're, you know, we're a woman of our word. So basically, Brit's just going to send a lady a message, be like, this job is going to take longer than we anticipated. I have a customer that I have to scoop before 10. I'm going to do that, and then I'll be back. Communication, communication, communication. Okay, what were we talking about? Oh, the business. Everything will just take everything from you. It'll take your resources. It'll take your time. It will just take everything. And it really got me thinking about. About how I really quit working out and I quit taking care of myself the way that I wanted to. Like, I potentially could have abs right now if I would have stayed in the gym and kept that. That diet tight, you know? But I just in. I'm just so focused. I'm so in it. And same thing with a dog. Like, why can't I take the dog for a walk every day? Why can't I pick up the phone to have the conversation with my parents and maybe have lunch with them? You know, like, time goes by so fast, and it just really put in this perspective. And I know, I know it's like I know these things, but I don't because it's out of sight, out of mind. So I just encourage you to not only with, like, with people and with things. If there's people that are in your life that you truly do care about and you want to be intentional with those people, you can't spend time with everybody. But there are certain people that when they pass or they're no longer with us, it's going to greatly impact your life. How do I want to say this? You have people that you care about that when they pass or they move away or something happens, you know, where it doesn't really affect you as much because you didn't talk to them daily. You didn't have that connection with them. Like, they're nice people, they're cool. You want well for them. But it didn't really, you know, I don't know how to explain it, but that thing right there. So I really think it's important to focus and put the time with those peop. Like, the people that are really going to impact you when they're not here, but going back to the money, because I think that's what we first started talking about was the money situation. The video is, you have you have to pay yourself. You have to pay yourself first. And for any of you that are getting started that you're not paying yourself yet and you're reinvesting back into the business, I employ you to get yourself on check. Either if you're an S corp because you're making over $50,000, you're an S corp and so you're on payroll like you are an employee of the business or you're just taking those withdrawals, make sure that you are taking them regularly and your budget can fit that. I didn't do this for many years when I was a solo scooper. That was when I made the most amount of money because all the money was coming to me and I wasn' charging good enough to be able to hire somebody and then also pay myself. Well, looking back, I would have done things much differently. I would have raised prices before I hired, I would have gotten a budget, I would have done things differently. But you don't know what you don't know. So it's really, really important to make sure that you're paying yourself because as this business goes on, it can kind of like beat you up a little bit and you can kind of become resentful because it's like I can't even myself right now. And there's been times where I didn't budget correctly and so I had to take myself off payroll to make sure that my staff was paid for. Yeah, I've done stuff like that before. I'm not saying that I'm not going to do it again in the future, but I'm darn well going to try not to. But I made sure I'm paid first because I have to fuel this business and I have to be able to keep it going. Everybody was paid and then, okay, we got the money to be able to put in advertising. And so now because we picked up all of those recurring customers, that money is going to continue month after month after month. Instead of just picking up those one time customers and then them not converting and then the next month I'm like, okay, how can we get new people in? That's the beautiful thing about our service and our recurring model is it's every month. We're not starting from ground zero. That's what I really, really love about this and making sure to stay on top of your churn. There's different reasons of why people churn. People move, financial issues, customer complaints. So it's really important to kind of not kind of. It's really important to stay on top of customer service and making sure that you're providing a good service. So if you're hiring new people, make sure you're training them while make sure that you're doing the spot check. And periodically touch base with your customers. And if a customer wants to cancel, have a conversation. See why? Because they might just be like a silent person that cancels on you and they're not going to tell you. And then you have other people that are like, you're the worst, you're terrible, your person's blind, they can't scoop dog poop worth nothing. You get the best of. You get the best of both worlds here. Okay? And I've done. I've done issues. I've done things. I've messed people's billing up. And that I wanted to actually tell you about that. We set up our billing in Jobber and there was. How many people did we pick up last month? Let me. What was that? We picked up 68 new clients, right? So that was 68 new jobs that needed to be set up. And so out of those 68, there was one that was a big error, and then a second one that was like, minimal. Like, we charged them less than what they should be charged. This one was huge. It was. Instead of setting it up per ours, instead of setting it up flat rate, it was set up per visit because our billing is flat rate billing. That means that we bill for the entire month. And so it was per visit. So she was billed times four. So 80 times four. And then there was a second line item with the exact same thing. So I ended up charging her card for $640 last night. $640. Luckily, when billing happens, I'm sitting at my computer watching it as it goes, and it processes to catch anything. I caught it immediately. I issued a refund, and because it was so late at night, I sent her an email explaining exactly what happened, how we're going to fix it, and how this is never going to happen again, and then apologizing and then also asking her to keep me in touch or keep. Keep in touch with me to let me know everything plays out. That's a lot of money, right? Like, that's a lot of money. Like, if I had to go give her $640 out of my account cashed, so she could put it in the bank so, like, her bills wouldn't get declined. I don't know. That's what I think about, like, other bills getting declined. And then it's like a chain reaction. It really trips me out I haven't heard from her yet, so I'm not really too sure how this is all going to shake out. She very well could be livid and be like, cancel my service. Or she could be like, thank you so much, everything's fine, we're good, we'll see, we'll see. But these are the little things that happen. I don't want it to happen, but it does. And, and so basically what my plan is is to reflect on this data, see if I can have a conversation with the person that was mentoring me and what to do with the data, because I'm not really too sure. I'm not sure what the next move is. So I'm going to have the conversation and figure that out because I want to make sure that I have money to put into the fall rush. And so I'm going to start planning that now. So I have a good plan for when this happens. Also, I'm going to be putting all of the customers and new customers that we collected into my tracking sheet to make sure that we're pricing them properly. So I'm going to wait 10 to 12 visits, do an audit on them to see if I need to adjust their rate up, which I will do that as well. I'm also going to get my man hours in check and tighten up the routes and move people to different days because the routes are a little bit crazy right now. Things got a little nuts and so we need to tighten those up. And I'm trying to get those man hour man hours down now that things are starting to stabilize, to be able to have a better budget and have some money left over at the end of the year to be able to do whatever my accountant says I need to do with it first and foremost and then make sure that I have. What did Mike say? I need $60,000 to put an advertisement. $60,000. And then I'm able to hire the staff, get them trained up and float them. So hire them in January. So hire them in January, get them trained up early February, because this year February was our. It was like crazy this February because that's when it melted. So make sure they're getting trained. Make sure I got some people on the phones to be able to handle what $60,000 of advertisement in the first quarter can bring. Max out. Google first, then into Facebook. Okay, so that's the wrap up. It was a good one. It was a really good one. I'm very happy. I'm very happy with how things went and I appreciate you coming along this journey. With me and listening to how it was going. The plan for the podcast moving forward, let's say the next three months, is kind of what my vision is. Now that this has kind of died down, let me know down in the comments. Do you like these kind of videos, podcasts where I reflect and like share exactly what's going on? Do you enjoy it? It's kind of weird recording these. Cause I have to break them up into sections and they're a little bit longer and I kind of like lose track. But I like them. And if you like them, I want to keep doing them. I want to start doing the interviews again now that my schedule is going to be more predictable. We're going to start doing some interviews again because I miss you. I want to talk to you. I want to see your face. So if you want to be interviewed on the podcast, send us an email. May, if you could, please include the email at your email address here on the screen and then also include your email address down in the comments. And I have to get that over to Mr. Producer. I maybe I do have an email address in the Com. I'd have to look in the show description. I'm not too sure. There's certain things that I don't do. So I don't even know what my show description looks like because Mr. Producer and may take care of that. I'll check into that. What I really want to focus on, I think for the next, at least the next month, I want you. I want to talk about Spring Rush. I want to talk about how Spring Rush went for you. Good stories, bad stories. That's what I really, really want. So please email. And then also, what else do I want to talk about? I don't know. Let's focus on Spring Rush. Since it's fresh. Since it's so fresh. So fresh. I want to talk about Spring Rush. All right, well, cool. I'm going to go ahead and I'm going to wrap this one up because I feel like now I'm getting long winded and I do have some Poop Scoop Millionaire videos that I need to record because I am behind schedule. I am two videos behind. Can't have it all, you know, can't have it all. So I appreciate you. Thank you so much for hanging out with me. And until next time, bye.
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Thank you for hanging out with Erica Kruipen. She is so grateful and honored you decided to tune in to the Scoop podcast and hopes the information you heard today positively impacts you moving forward in business and life. Follow Erica on YouTube, Instagram, Facebook, and TikTok at Croupin's Poopin Scoopin. And don't forget to follow the show in order to get notified when the next edition of the Scoop drops.
A
Sam.
The Scoop with Erica Krupin
Episode 197: The Scoop on Q1: Milestones, Metrics, and Market Growth
Date: April 6, 2026
In this episode, Erica Krupin gives her candid, behind-the-scenes perspective on the results and lessons learned from Q1 2026 in her dog waste removal business. She talks transparently about the ups and downs of Spring Rush, shares explicit business metrics, celebrates key milestones, and reflects on operational challenges and growth strategies—including marketing spend, handling customer churn, scaling her team, and the personal sacrifices of entrepreneurship. For those in the pooper scooper industry (or any small business), Erica’s blend of numbers, real-world stories, and open vulnerability offers both practical advice and inspiration.
“This was my first 30k month of recurring billing. So, it's a huge milestone in the business, right?” (03:47)
“William and Levi were the first…that ever said anything about churn rate and KPIs, your lifetime value, all of that…Over in the [Poop Scoop] Millionaire community, all of this stuff is built out.” (02:45)
“The goal was 45,000. Yeah. Just shy of that goal. I should probably bump up my goal…” (32:40)
“There’s a lot of red. There’s a lot of unanswered phone calls, which I don’t love. We’re not doing that again next year. I have planned better.” (27:45)
“Now I know that I need to have two to three people answering the phones because…seven times out of ten when we get somebody on the phone, we’re converting.” (11:05)
“This number right here is so important. This right here, we want to convert those one times into recurring." (36:55)
“The business will take everything. It will. It’ll take all of the money. It’ll take all of your time. It’s never ending. It truly is never ending.” (39:40)
“Luckily, when billing happens, I'm sitting at my computer watching it as it goes… I caught it immediately. I issued a refund…” (41:40)
“You have to pay yourself first. For any of you that are getting started that you’re not paying yourself yet and you’re reinvesting back into the business, I employ you to get yourself on check.” (40:50)
Erica’s candid look at the realities of scaling a pooper scooper business through the season’s highs and lows is packed with useful data, honest mistakes, and actionable advice. Her episodes resonate with anyone aiming for sustainable growth and personal balance in small business life.
If you want to participate or have your Spring Rush stories shared, email Erica (see show notes).