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You don't have to have a massive audience to get brand deals. I'm a small business owner that runs a pooper scooper business and from that I've been able to create a media company where it has attract sponsors brand deals. I've made money outside of my poop scooping business talking about the poop scooping business. So if you're interested in hearing about how I did it, stay tuned.
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Welcome to the Scoop with Erica Kruipen. Your host is the owner of Kruipen's Poop and Scoopin. She's built a six figure figure dog waste removal business and loves talking a little crap with like minded folks. Starting and growing a small business can be scary, but Erica wants to share some tips and tricks that she's picked up along the way as she continues her entrepreneurial journey. She hopes this podcast will educate and inspire you to think outside the corporate box and do something a little crappy like scoop dog poop. And now here's Erica.
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And for those of you that are new here, my name is Erica Kruipen and I'm the owner of Krupen's Poopin Scoopin, which is a dog waste removal business in Michigan. And I'm also the host of the Scoop podcast with Erica Kruipen where I talk about business, I talk about business business and a lot of other stuff that goes along with it. But I kind of wanted to talk about the content creation side of things as well because I'm on the heels of a brand trip that I just went with Jobber and Jobber is the CRM. I used to run, grow and manage my small pooper scooper business. And I have had a partnership with Jobber for quite some time and when I first got hooked up with them, I didn't have a large following. I was actually kind of shocked that they wanted to partner with me and I had the opportunity to sit down with Megan, I want to say either last year or the year prior and I asked her, I just said hey, why did you guys decide to bring me on as a partner?
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The biggest reason is your authenticity with your content and everything that you create and put out into the world is like value first. And that was like very obvious with the content that you create. And then beyond that it's also your community and we can see like anyone can go to your channel and they can see that community that you've built because of like the questions that you're getting and like the people engaging and interacting with your content. It's not just like a bunch of pods that are coming and like, encouraging you. They're like, asking you really authentic questions. Like, they want to get to know more about you and they see you as like someone who's aspirational and they, like, look up to you. And so that's what we want to create. And that's what's, like, important to Jobber is like, we're here to all help small businesses be successful. And so that's who we're looking to partner with. That's who we're wanting to work with. And that was like, super evident when we, when we saw you and we found you. No matter what the. The size of your community is, it's like, how are you showing up? And like, what are you putting out into the world? That's like our criteria. And we're still super selective. Like, yeah, it's like, for me to go through, like, our, our list of qualifications. Like, we're very, very selective with who we choose. And, like, values matter so much to us. And it's really obvious when someone's going to fit the job or fam. And the values that we really appreciate as, like, we hire internally. It's like basically the same process when we're looking for people to work with externally.
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Because I'm in a room with a Keith Kalfus. I'm in a room with all these content creators that have built these massive platforms. And when I think massive, over a hundred thousand followers on YouTube, like, that is a grind. That is a serious hustle. And I have watched Keith pretty much since the beginning days. I used Keith's link through Jobber to sign up for my Jobber account because I really needed something in my business that was gonna help me get organized. Like, I am the queen. I am the queen of notebooks. I have so many notebooks, it's a mess. I got papers everywhere. And that's how I was really operating. My business was just Google Docs printed off, Google Docs, notebooks written. And things were getting. I'm not going to say that things were getting bad. It was just getting inefficient. And I knew if I wanted to scale my business, I needed to figure something out. And so I tried a couple different softwares and I just. I landed on Jobber because I liked Jobber, but I also the business owner in me, seeing opportunities. I'm like, okay, these people are pushing products. Why are they pushing products? Like, what's going on? Then I realized that the social media game is. It's A full blown business. It's a whole separate thing that these content creators were doing and they were leveraging their business, right? They have their expertise, I have my expertise. And then they were using the knowledge that they had to create other income. So I was watching really honestly, it was Keith Kalfis and Brian Fullerton just do this so, so well in the landscaping space. And at that time there, there wasn't any content creators in the poop scooping. There was one person that was creating a couple videos. I think he had three videos on YouTube. But it was just very. Here it is, Boom, boom, boom. And then also Jim, Mr. Kingapoo, he had some stuff on YouTube from a reality show that he had filmed once upon a time. So there wasn't anybody doing this. So I seen an opportunity. I did, I saw an opportunity because not only was I starting the YouTube channel, I was sharing my journey and like, okay, how can I make a little bit of money with this? Because this is time consuming. In the beginning, I was doing all the editing myself. I was thinking of everything by myself. Like, it was just very much so, a lot. And I made mistakes along the way. I've made some really good choices along the way. And that's the kind of stuff that I really want to want to talk about. Because if you are a business owner and you have some knowledge and you want to share that to make some money, build a platform, whatever that looks like for you, there's just some things you should know. And I'm not going to say that I've done it perfectly. I haven't made a bunch of money, but I can tell you exactly how much I made last year to kind of set my, set my credentials. So last year. Hold on a second, let me pull this up. Last year, my media company brought in $73,762. And my pooper scooper business last year brought in 2,200,000, $200,047. I don't know why I can't say that. So that's what I generated through the media company. I didn't really. Okay, how do I want to say this? This is the trackable income that my media business has made, right? Because in the beginning, I didn't really know how to make it into a real business. I didn't understand that it actually needed to be a real business and it needed to be treated like one, not only monetarily, but also with the time and the structure. Because the reality is the media company will pull your energies and your focus away and your time away from your actual physical business. So you have to be a really. You have to be really on top of structure and how you're going to put out your content and what your content's going to look like and your focus, all of which I've struggled with, like, immensely. What am I going to post? How am I going to post it? What the caption needs to be, what the hashtag is going to be, what the hook's going to be, what the frequency is going to be. How am I going to plan out the content? How am I going to record the content? I love to just pick up the camera and record, but there was so much planning that needed to happen, and planning just kills my soul. I'd plan it and then I wouldn't want to execute it because I'd be so tired. I could go on and on about that. I am not a finished product. I am just, just. I feel like just starting to actually lock this in. So let's talk about the brand sponsors that I have. First and foremost, I have Jobber, which is my field management software. I think that's what it's being called now. Jobber is what I use to house all my customer information and my customer communication. I send out my invoicing, I send out my. I do my routing, I do pretty much everything, reports. They have email marketing now built in. There's just, there's a lot of good features in there. And this is how I keep my business so very organized. As you know, I just came off the heels of a brand trip, which if you're not two things. If you're not subscribed here on YouTube, this content for you is free. I do have a paid membership if you want to support the channel. But for the most part, all of this is free. So if you could just subscribe to the channel, like the video, leave a comment, all of that is excellent support for the channel and I truly, truly appreciate it. And then follow me over on Instagram. I'm trying to grow that Instagram and I'm getting more strategic. I. I got a little paper printed for how I'm going to be posting over there because being sporadic is just, it's not scalable. That's the thing. It's not. When I'm just posting off vibes, it's not scalable. And that's what I'm learning. So anyways, I was able to have my business still operate while I was gone. And I think a lot of times we're like, oh, we have the CRM we can work wherever. Like, I see those memes and I see those videos over on YouTube and. Or the short form where it's like, people that are at the beach and at the ocean and they have their laptop and they're working while they're vacationing. I don't love that. I don't love that because I. I want to not. I want to zone out. I want to pretend like I don't have a business. I want to pretend like I don't have an outside life. I just want to be present in the moment. I just want to have fun. It doesn't matter if I'm with, you know, new people that I'm meeting for the first time. There was a couple people that I knew from Jobber, but I met some new people, which was really cool to hang out and have conversations, or I'm away spending time with my husband or with the kids. Like, I want to be there, right? I don't want to have to be tied. Let's pretend like this is a phone. I don't want to be tied to my phone all the time. And just in case you were curious and you're watching this over on YouTube, this is a mirrorless or a monitor. So I can mirror my screen to this monitor and use the back camera and be able to see, like, what it is the shot looks like. And this is another part of content creation and making money offline. What I would do is I would talk about this and I would include a link down below so you can purchase it from my Amazon store, and then I would get a kickback from it. That's how this. That's how this content game works. The microphone that I'm using, I could talk about audio, how good it sounds. I could remove the microphone and just talk in the regular camera and then walk away from the camera and then come back with the microphone and be like, see the audio difference. If you want your audio to be better like mine, click my link down below. Kick back from it. It's a whole game. It's a whole hustle. It's a whole grind. But you can make some really good money with it. I have made the 73,000. I want to make 100,000 billable. I want to make half a million. I want to make a million. Like, same thing with my business. Why not? Why not? Okay. Ask yourself, why not? You. There's so much money to be made out there. There's so much money. There's so much. What you can do with the money. So many blessings that you can give out so many things, so many opportunities, so many doors, so much security that can be offered with having money. Okay, so if you're like, I don't know if I deserve that money. I don't really need to have it all. I don't need to be rich. Why not? Ask yourself why not? Okay, so anyways, back to the Jobber trip. Yeah, I just wanted to like, hang out. I just want to have fun. But what the cool thing was is because jobber not only has a desktop, it has a mobile app, my office staff and the team was able to operate back at home while I was gone. And everything was being flow, like flown well and cohesive. If we were operating off of notebooks like this that I probably lost, it'd be a mess. All the notes are in there, all the routing is in there, all the invoicing. And the cool thing is, is if there's stuff that only I can take care of, I just come back and handle it. Okay. And so with the content creation stuff, this is the kind of stuff that you talk about, right? You share your stories, you share your experiences, and then hopefully it connects with somebody and they're like, you know what? I also have a notebook that I lost this week and I'm sick of it. I'm sick of it. I think I'm going to try that thing that she talked about. One, because she put content out. One, because I trust her, because she shared pretty much everything. She's cried on camera. She showed her accidents. She showed the high, she showed the lows. She's been posting content throughout all the years. I trust her, I have a connection with her. I want to use her link. Sounds like a good idea. But on the content creator side, right? That means I have to show up authentically. And that was what Megan said is the fact that I showed up so true and so authentic, polished. It wasn't polished, it wasn't perfect. It was rough. And they liked it. They liked my delivery. And so you as a, as a person that wants to create content, what can you bring to the table? I couldn't bring superior editing skills. I couldn't bring being super clever and doing all like the clever trendy stuff on social. I can't bring being a young hot. Like there's this electrician. I'm not gonna say her name, but she is cute. She's cute and she's got a body on her too, right? And she be posting that stuff like this. And she's always got that back shot. Cause she's She's a good looking lady. All parts of her, right? And she knows how to work it. And she has such a large following. And she also is an electrician, so she also has the skills. She gets a lot of hate. I see a lot of hate in her comments. Like men just be going in on her and she just keeps pushing through. And I remember looking at her content, I'm like, how can I, like, how can I do that with the poop scooping? Like, there's nothing sexy about poop scooping. I just got like an average body. There's nothing extra, you know, I don't know, my forehead's a little big, my eyebrows are a little weird. I just, you know, so I was like thinking to myself, like, well, I can't leverage that part of me, like, what is it? It's my authenticity because I just shoot it for where shoot it, right? But then on the other side of it is authenticity sometimes just drains you. I'm just like, oh, I shared too much. Oh, goodness gracious. Everybody knows too much about me. I feel so naked. I feel so vulnerable. And that's why it's good to have people in your corner. When you get to that point where you're starting to share stuff that's very vulnerable. Like my relationship with the Lord, that was very vulnerable to talk about. But I'm doing it. I'm just doing it. Okay, so what's gonna be your thing? There's a pooper scooper on Instagram right now. He's funny. I don't know the name of his company right now, but I think he's in Arizona or California. I see him like scooping out in the desert. He's so funny. Like, he's so funny. And when I look at his videos, I'm like, he's hilarious. I wish I could do that. It's just not, you know, it's just not my jam at this point. So how are you going to show up? What are you going to do? You don't have to have a super bubbly personality either. You could just do very, very straightforward. This is how to do it. I'm going to show you how to do it. And I think a lot of you have mentioned that you do miss my videos where I'm out in the field showing you the things and I hear you, I get what you're saying. I'm just in a season of life right now where I'm here in the office. So things are just changing for me and for me to show up authentically right I can't pretend that I'm out there scooping. I could go in my backyard and make some videos. I could totally do that. But I just. I haven't worked that into my schedule yet. Okay, so that was pretty much the whole Jobber thing. They brought me on because I was already creating content about Jobber for them. I was in their DMs, sending messages like, hey, I use your product. I would love to partner with you. And it took like maybe six or seven months, and finally somebody got back to me. So I was persistent. I was already using the product. I was already in the line with the product and I wanted to share it because I got a big mouth, man. I just want to be talking. I just want to be talking. I mean, if you tell me a secret and you tell me not to tell anybody, I won't share it. But when I get excited about something, I want to share it with the masses. And then secondly, I partnered with Poop Scoop millionaire William has. William and Levi. Both have been just an excellent sounding lord and resource for me. They really showed me how to use money to grow the business. I was so scared. I didn't want to use money I could because I came from, like, a scarcity mindset, very, like, scary scarce. So I didn't want to spend the money. I was like, I don't want to spend no money. But he's like, you got to spend money. You got to spend money to grow your business fast. And I'm like, okay. So when they decided they were going to do the coaching, because a lot of people had asked me, like, why aren't you building a course? I'm like, I just. I don't know how. I don't have the bandwidth and I have. I don't feel like I've scaled something enough to where I would want to be able to put a course together. And seeing what they have made,
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not
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even in my wheelhouse, like, so I'm just part. I'm just excited to be a part of it and to be able to talk about it. So they are a solid partner of the. Of the Croup and Spoop and Scooping brand. And then recently I signed on Quo. So this will be my third partnership where I have, like, signed contracts type deal. Because contracts do happen when you have partnerships like that. We will talk about that in a minute. I started using Quo for my phone system because up until last year, I just had one physical phone. We're going to pretend like this is the phone and it was just me Answering. Scooping, scooping, scooping. Erica speaking. And if I wanted to scale, because I'm going to take the money, right? Because William and Levi said put money in advertisement. So I put 17,500 and some change or something like that into ads for Spring Rush. Blew my mind. I'm not going to be the only one that's going to be able to answer the phone. So I knew that I needed to find a phone answering system where multiple people could answer the phone. And I also wanted something that could like track the text messages and track the calls and track the high volume time so I can use that data to know, like, when do I need to have staff on answering the phones? Like, when do I need extra people on? And so I wanted to interview the developer of Quo. And so I did that. I wanted to highlight them. I already started talking about it in my content beforehand for free. No monies, okay. No money. And then I platformed them because I'm like, you guys are great. I love it. I want to talk about you. I want to share you with my audience because I've had such great success with you. And then, boom, let's have a conversation about a partnership. So it's like I was already planting seeds. We had this wonderful connection, great interview where I really highlighted them and then we had a conversation. And then afterwards, basically how it works is you find out what their goal is. Okay, we're gonna do a three month contract. We're gonna do a six month contract. I don't like to do one offs. I've done that before. I do not like to do one offs. I want something long term, one, because I want to be able to take the time to really like get into the groove of creating the content, what works, what doesn't work. But I also do not want to be sharing different stuff with my audience all the time. I want it stable because the stability is what creates trust. Okay, Same thing with our businesses. When we say that we're going to scoop them on a Tuesday and we show up on Tuesday, they know that they can unlock their gate on Tuesday because we're gonna be there. If we show up Tuesday and Saturday and Friday and then we don't show up for a week, you're getting canceled. No trust, no consistency. Okay, so we have that conversation. I figure out what it is, what it is that they want, and then we talk about money. And you think about the time that you're going to put in it. You're gonna think about the creatives that you're able to deliver, and then you shoot them a price. And then you go through the negotiation process, and you negotiate. Am I just doing a flat rate? Are we doing commission? Am I getting free product? What does that look like? You have to figure out what works for you. When I first got started, I didn't know. I'm just like, I'm just happy to be here. I don't care. I don't care what it is. But now I know, like, okay, I want a flat rate for making the video because it's very time consuming. I also want a link to where people use my link. I also get paid from that. And if you want to give me free product, that would be great. I love free product. Who doesn't love free product? So you start having those conversations and you start negotiating. And then you get it in contract and you write it out, and they have different terms. Three months, six months, nine months, a year, whatever. The different contracts that I have definitely vary. Hold on a second. I got to let my dog in. What are you doing? Little girls? Hi. Okay, come in. Okay, I'm back. Okay. And then you can have another type of partnership where it's not so much a contract base. It's where you just. You have a link. I think these are called affiliates, where you just have a link. And if somebody signs up with your stuff, you get. You get money type deal. And so I think it's just. It's good to have a variety of these because you get money from different ways. You can also have an Amazon store. I have an Amazon store. So anybody that clicks any of my links from Amazon, if they purchase any of my products, I also make a little bit of money from that. Nothing crazy, because I don't push that too much. One partnership that I did forget to mention was Review Harvest. Review Harvest is huge, but they're not one of my three staples, because create videos for Review Harvest every single month, which I probably should be. Let's talk about that later. But with Review Harvest, I mean, Clay and Review Harvest helped me go from. I want to say I was in, like around 200 reviews or something of that nature. And I'm close to 600. Right. We provided the excellent service, but Review Harvest did its thing. And so I tell people about Review Harvest. And so I have a link. I have over an affiliate link. Right. And so businesses want to pay small creators that are trusted, that are ingrained in the community to be able to promote their products. And it's an excellent way as somebody that has a business or has a Product or something like that to get the word out there in these micro communities. Because as we know, like the influencer, the big influencers, they're fake, they're phony, they, they're, they're promoting so many products. They don't even use like a lot of these beauty influencers and stuff. And people get it right in 2026, we want authenticity. And luckily I have been doing that since. So that has worked out in my favor, that's for sure. Okay, that was, I don't think that was just tip one. I think that was a lot of tips rolled all in one. Okay, I don't know, let's just start here. Tip one. You want to create it like it's an actual business. Like it has a real ein number. My business is KPS Media. It has a real ein number. I file real taxes. It has its own QuickBooks. It now has its own schedule of how I'm going to create this content and how I'm going to plan it because I don't give myself enough planning time. Okay, so you have to figure out when are you going to record? What does that look like? Because it is going to pull time away from your business. Okay. Tip number two is brands, good brands that understand the audience. They understand that micro influencers do have a lot of weight. They really do. My YouTube channel is just shy of 10,000 subscribers. My Instagram is under 15, under 1500. I don't know what I have on TikTok. I got a couple thousand over there, but I quit posting on TikTok because that place is crazy. Not interested. And so that's my main focus is YouTube and Instagram and I get pretty good engagement. Do I get a viral video? No, I got one video that's popping right now. It's got like over 600,000 views over on Instagram. That's top of funnel content. That is like out to the masses. It was a trend. But the kind of content that converts is that. How to. Let me show you, here's what I'm using. Pros and cons type deal. Not typically like a trending popping video like that. And not all viral videos are great because it brings in a lot of people outside of your audience. And you know, people can be mean, people can be mean. So just think about that. So if you're thinking, you're like, okay, I want to do this. Plan it right, but don't spend too much time planning, right? Pick up your camera, start recording, think about, okay, what products can I talk about? That's In a line with what I do and where my heart is and where my values are and eventually I can get a partnership and make some money. Because for a long time I was just doing it to doing it and I wasn't really making any money. And people are like, you're spending a lot of time to not be making money. I'm like, I know. I just, I don't know what I'm doing right now. And so I've kind of figured it out along the way and I've gotten better about it and understand that it's okay. Like we spend enough time on social media, it's okay. It's okay to make money. It's okay. I think in business too, we feel bad charging people money. We feel bad charging what we're worth. Actually it's not that I feel, I know, I've been there, I've done that. Charge your worth. Do you know what you're worth? If you want to pay yourself 20 bucks an hour, you need to be charging that customer at minimum $80 an hour. At minimum. At minimum. More like 1 10. Okay, next things. Next is we already kind of talked about this was your identity with your brand? Who are you as a person? How do you like to create content? Are you funny? Are you super in depth? Can you ride trends? Can you edit really well? Like who are you? And just be who you are because if you don't, it's going to show up inauthentically on camera and then when you meet people in person, they're gonna be like that is normal. That is not who I met online. And so I've asked people when I've met them at events and stuff like am I exactly who you thought I was? Dreaming of starting your own holiday lighting business. Bright Factory has you covered. Introducing the ultimate holiday lighting business in a box. Get ready to light up your community with everything you need to succeed. A complete brand identity, a sleek website and fully wrapped trailer jam packed with supplies and equipment. We're talking top notch uniforms, eye catching marketing material and world class training. Plus custom videos for your team to ensure they're ready to shine from day one. Ready to turn your holiday lighting dreams into a reality. Visit brightfactory.com today and let Bright Factory light the way to your success. Use Erica's special link in the show description. Yeah, they say, yeah, you're pretty much exactly who you are. And as a female I still like, like right now I have good lighting but I still like to show me videos with not good lighting because I'm almost 40 years old. I have creases in my face. I have lines. Even though I have gotten some Botox to minimize those. My face isn't as tight and right as it used to be. And so when people see me in person, I don't want them to jump, scare be like, oh, she looks completely different. So I do like to show the good and the bad. I everybody likes to take a good Instagram photo where they're looking good, right? Good angles, all the things. But at the end of the day, I don't want people to be stunned when they're like, oh, she's a little short. Oh, she's a little bigger than I thought. Oh, her, She's a little. She looks a little older than she looks online. You know, this is kind of stuff that goes through my mind when I'm showing up on camera. Is it important? I don't know, I'm not really too sure. But when you put yourself on camera all the time, and especially if you're a woman, this is stuff that I think about. And honestly, sometimes the messier you show up, the better. Like, I do miss being out in the field, being all like sweaty with like half my eyebrow wiped off, freckles popping, farmer's tan, all of that when I was out in the field because it's like we were in it together, we were hanging out. Now I'm in the office air conditioned in this podcast studio. So there is a bit of a disconnect, but it is what it is for right now. So there's that, who you are, okay. And who you want to choose to work with. Then you build your pitch, right? What do you have to offer? When you're first getting started, you don't have much to offer. So a lot of times you'll take a low ball offer. I will say don't just get products, don't just accept free product unless it's something really cool and you really want it. Then yeah, go ahead, you can get started. But get some money. Get a product and money, get that money, get that money. Get both right? And don't over promise. You know, if, if you Normally only get 100, 200 views on, on your videos, don't tell them you're going to get thousands of views because then you're going to let them down. But a lot of times they've been looking at your socials anyways and as long as you're creating content regularly and you're putting stuff out there, if they like you, they're like, you know what we like this style. We want to, we want to give them a shot type deal. Okay? So you have an idea, you go in curious, you find out what it is that they want. You decide if you can deliver that and then afterwards you deliver it. And in the beginning it might be a little rough because you're still trying to figure stuff out. And I remember when I first started shooting with Jobber, I got so nervous because I was like trying to script out my videos. I had never done that before. And I was like, does your. Do you, do you struggle with your business? Do you struggle with your what? Do you struggle with what? Do you struggle with your business? What? All of a sudden I didn't know how to do a hook. Like, if I was just sitting here, I'd be like, are you struggling with your business today? Are you fed up with your customer communication? Blah, blah, blah. Like, it would be no problem. But since there was pressure on it and there was a contract, I was like, I don't even know what to record. It takes some time to work through that. I will say if you're going to be working with anybody, banking, it's a nightmare. I didn't say that. It's a nightmare if you're not a detail oriented person, which I'm not. Details what? Working with banking, there's so many little nuances that you have to do. And I actually had a banking partner that we fizzled away because I just, it wasn't for me. I wasn't the right content creator for that. I heard that you can make a lot of money with it, but it was just too much. It stressed me out. I didn't like it. I think that's it. Really, really just. And also, what kind of content creator are you? Are you short form? Are you long form? I love long form content because I'm a yapper. Short form is kind of difficult for me, but I'm getting back to it. I am trying to be better about it because I do. I gotta grow my Instagram. I gotta grow it. So if you're not following me on Instagram, go over there. It's Erica Kruipin. I'll include a link down below. I need to talk to Mr. Producer because I need to change all of those links. I need to, I need to make a bunch of changes to that. And you want to make sure that you include a link wherever, whenever. So here's a little tip too, with like a social media strategy. Posting. When you're posting on your grid, you're going to want to have a mixture of good content, like helpful content that's going to help the person. Then you want to have like some behind the scenes, like who you are as a human. Okay. And then you are going to want a post or something that's going to drive money. So having a nice little mixture of stuff like that and then your stories is where you can promote like sponsored stuff and also share behind the scenes and you can include links into your stories. So if you ever see my stuff online, it points to a link. A lot of times those links are connected to a way for me to monetize whatever's going on and allow you to be able to buy a product that's going to serve you right. Because I'm a content creator. That's actually back that up. I'm a business owner that decided to create content to be able to share what was working in my business and give you the real, real deal. I'm giving you a link and then you feel comfortable clicking the link and checking it out and purchasing it. And then hopefully it makes your business or your life much better. So we create this ecosystem of trust and that is the beautiful thing about being a content creator. Okay, the negatives, let's talk about a couple negatives before we hop off. It's just, it's so time consuming. I'm get tired. I feel like I'm always on camera, I feel like I'm always talking. There's always something to record. I'll make a video, I'll make, I'll do something and it flops. And I'm like, nobody likes me, nobody likes my content. What am I doing? It's like ebbs and flows. Sometimes you just got to take time away. And batching out content is super helpful because if you're creating content every single day, you will get burnt out, you will get busy in your business. There are things that are going to happen that's going to distract you. And for a period of time, I feel like I was putting more energy into my social media than I was my actual business and my actual business suffered. So at the end of the day, if there's no business, there's no social media. Because that's the other thing is sometimes these social media accounts get so big that you kind of have to pick and choose what you're doing. Are you, are you going to quit your business to do social media? Okay, but if there's no, if there's no business, there's no social media. So what are you going to make content off of? Like, I'm already struggling with being here in the office. Right. Just imagine not having an actual business or just go out one day and just fake it till you make it. No, I've heard. I've heard some things, but I'm not gonna talk about it. I'm not gonna talk about it, but I'm just saying there's no business, there's no content, at least at this stage in the game for me, maybe one day when I grow up big enough and I sell it and I make, you know, I make my millions, then I can talk about things. I don't know what that looks like. Who knows? At the end of the day, I don't know what this all looks like. But I'm going to continue to have fun, and I'm going to keep doing it as long as it's fun and as long as I'm making money and as long as my home life is staying good and my business is good and at any given point where it's not serving and I'm not able to do the things that are really important to me, I'll close up shop. You only get this one life to live. We truly do. So I appreciate you tuning in. I appreciate you watching. I hope that this gave you some insight onto what it looks like or what it sounds like on the back end of a content creation. If you have any more questions about this, I would love. I would absolutely love to talk about it. Yeah. Because it's something that I learned along the way. I'm not going to start a separate channel for it. That's why this YouTube channel is a little bit muddy. I've noticed that other channels that are just like, focus, focus, focus, focus, focus on one thing, they grow a lot faster. But it's just, dude, I'm a business owner. I create content. I have my own mental health issues. I'm a follower of Jesus Christ, and I want to share that and I want to talk about that. And I'm going to. I'm going to just continue to do what I'm doing and just pray that it all works out in the end. So I appreciate you. If you want to check out any of my sponsors, we're going to go ahead and we're going to include all those links down below and, yeah, click them. Show them some love. And until next time, bye.
- [38:16]
B
Thank you for hanging out with Erica Krupen. She is so grateful and honored you decided to tune in to the Scoop podcast and hopes the information you heard today positively impacts you moving forward in business and life. Follow Erica on YouTube, Instagram, Facebook, and Tick Tock at Croupin's Poopin Scoopin. And don't forget to follow the show in order to get notified when the next edition of the Scoop drops.
- [38:54]
A
Sam.