Podcast
The Seniorologie Podcast
Hosted by Leslie Kerrigan · EN
The podcast for senior photographers who want to build a successful and profitable senior photography business
21episodes
Episodes
Newest firstAll episodes
Ep 170 – Building A Business On Relationships and Referrals
Jan 29, 202500:41:01Tap to summarizeBuilding a Photography Business on Relationships and Referrals with Jen Denton In this episode of The Seniorologie Podcast, Jen Denton shares invaluable insights into building a successful senior photography business through authentic connections and strategic marketing. If you’re ready to take your photography business to the next level, Jen’s advice is a must-listen! Jen is a contributor to The Seniorologie Bundle which includes resources from top industry experts for one low price of only $97! The Seniorologie Bundle will be available for purchase February 10! Episode Highlights: Why building relationships and focusing on word-of-mouth is the best form of marketing. The power of email marketing—why it’s more effective than social media for staying front-of-mind. The surprising shift in senior photography: increasing numbers of senior boys booking sessions. Jen’s unique approach to growing her business with a satellite studio during the slow season. How Jen’s business philosophy prioritizes people over photos and treats each client with kindness and flexibility. Building a Business Based on Relationships Jen Denton kicks off the conversation by emphasizing the importance of relationship-building in her business. Unlike many businesses that rely heavily on paid ads, Jen has built her senior photography empire solely on referrals and word-of-mouth from satisfied clients. By focusing on creating meaningful relationships with clients, Jen has seen her business thrive, and it all begins with treating people well. She reminds us that the most effective marketing tool is how you make your clients feel. It’s not just about the photos; it’s about the experience. Jen states, “How you treat people matters,” and I couldn’t agree more. This philosophy has paid off for her in ways that go far beyond just client retention—she’s built a community that trusts her, which has been crucial for sustained success. The Power of Email Marketing When it comes to marketing, Jen’s approach might surprise you—she hasn’t spent a dime on advertising since day one! While many photographers turn to social media and paid promotions, Jen has found that email marketing is the key to staying connected with clients and prospects. Jen is quick to point out that the one marketing strategy you have complete control over is your email list. She suggests focusing on nurturing that list through regular, value-driven communication. For Jen, email marketing helps her stay top of mind, even if people don’t always open her emails. In fact, just having your name show up in someone’s inbox is enough to keep you front of mind—whether they open it or not. But Jen’s approach to email marketing isn’t just about staying visible; it’s about being authentic and engaging. In particular, Jen focuses her email campaigns on parents rather than seniors themselves, because parents are far more likely to read (and act on) emails than the teens who may be too busy to check them. The Growing Popularity of Senior Boys In a market often dominated by senior girls, Jen has experienced a surprising trend: more and more senior boys are booking sessions. While she does have more girls in her portfolio, Jen finds that about half of her senior clients each year are male, which is a rarity in the industry. She’s especially proud of her work with senior boys, who often don’t get as much attention in the photography world. Jen also shares a fun anecdote about how word of mouth among senior moms has boosted her business. She learned about a gathering of senior boy moms who were recommending Jen to others, proving that strong relationships with parents can lead to more business in unexpected ways. Growing Through a Satellite Studio One of the most exciting topics Jen discusses is her innovative strategy for expanding her business during the off-season. By establishing a satellite branch of her photography studio in another state, Jen has been able to keep her business going year-round. This strategy allows her to serve clients in multiple locations, giving her a way to maximize her time and revenue during slower months. This unique approach is something Jen is excited to share, as it’s a repeatable business model that other photographers can implement to grow their business. In fact, it’s the focus of her contribution to an upcoming bundle that will be released in February. Jen will talk about how cultivating a satellite studio can help photographers build their brand and grow during their slow season, all while working smarter, not harder. The Importance of Flexibility and Kindness Throughout the episode, Jen highlights one last key piece of advice: flexibility. Life happens to everyone, and it’s important to adapt to each client’s needs with understanding and kindness. Flexibility, along with an unwavering focus on people, is what makes Jen’s photography business stand out in a crowded market. Jen Denton’s approach to building a photography business is a refreshing reminder that success doesn’t just come from mastering technical skills—it’s about creating an authentic, people-centered brand. By focusing on relationships, staying top of mind through email marketing, and diversifying her business model, Jen has created a thriving photography business that continues to grow and evolve. Actionable Takeaways from Jen Denton’s Interview: Build Your Business on Relationships, Not Just Photos Focus on building genuine relationships with your clients. Remember, the experience you provide and how you make your clients feel will lead to the most powerful form of marketing: word-of-mouth. Make sure your clients leave your sessions feeling valued and taken care of. Leverage the Power of Email Marketing Invest in an email marketing system like Flowdesk or Mailchimp and start building your email list today. Regularly nurture this list with valuable content and updates. Even if your emails aren’t always opened, the mere presence of your name in their inbox keeps you top of mind. Prioritize Parents Over Teens in Your Email Campaigns If you’re targeting senior sessions, focus your email marketing efforts on parents. They are more likely to engage with and act on emails than their teens. Create content that appeals to the parents’ concerns and interests—such as session details, pricing, and the benefits of professional photos. Diversify Your Client Base with Senior Boys Don’t overlook senior boys in your marketing efforts. Jen’s business has thrived with a balanced mix of male and female seniors. Make sure to market your services to both boys and girls, offering tailored sessions that speak to their different interests and needs. Establish a Satellite Studio or Multiple Locations Consider expanding your business during slow seasons by setting up a satellite studio in another location or state. This allows you to serve clients year-round, diversify your revenue streams, and maximize your time in the off-season. Be Flexible and Kind Clients appreciate photographers who are flexible and understanding. Life happens, so be ready to adjust when needed. This could mean rescheduling due to unforeseen circumstances or accommodating unique client requests. Always approach your clients with empathy and a problem-solving mindset. Stay Consistent and Authentic on Social Media Social media is an important tool, but don’t rely solely on it for marketing. Post consistently, but be authentic. Share behind-the-scenes moments, client stories, and photos that reflect your brand’s personality and values. Use it to stay visible, but remember that it’s just one piece of the puzzle. By following these actionable steps, you can build a thriving photography business grounded in relationships, marketing that works for you, and a flexible approach to growing your brand. Whether you’re just starting out or looking to level up, Jen Denton’s strategies provide the perfect roadmap to success. Where you can connect to Jen: Website: https://jenniferdenton.com/ Instagram: @jendentonseniors The Seniorologie Bundle will be available on February 10th! If you want to be the first one to know when this amazing resource is available and get exclusive discounts to the bundle, visit the link below to add your name to the waitlist and find out more...
Transcribe →Ep 169 – The Business of Photography with Annemie Tonken
Jan 22, 202500:36:54Tap to summarizeThe Business of Photography with Annemie Tonken In this episode of The Seniorologie Podcast, I had an insightful conversation with Annemie, a seasoned photographer and entrepreneur of This Can’t Be That Hard, about balancing the art and business sides of photography. Annemie shared invaluable tips on marketing, streamlining workflows, and the importance of intentionality in building a successful photography business. Annemie is a contributor to The Seniorologie Bundle which will be released February 10, 2025. She is contributing The Photographer’s Business Plan Glow-Up and I can’t wait for yall to get your hands on this! Normally this is $97 by itself but with the Seniorologie Bundle you can get this and 20 other resources from educators to help you with your business for just $97! Episode Highlights The Power of Email Marketing Annemie emphasizes email as the cornerstone of her marketing strategy. Email allows you to own your audience, unlike social media platforms, which can change algorithms or policies. It’s a great tool to build trust and stay top of mind for potential clients. Best Practices for Email Marketing Start an email list as early as possible. Send emails twice a month to ensure consistency without overwhelming your audience. Think of your emails as a “billboard” – even if they aren’t opened, they remind people of your brand. Tools of the Trade Annemie recommends Flodesk for its user-friendly design or ConvertKit for more robust functionality. Repurpose email content for social media to streamline your marketing efforts. The Role of AI in Content Creation Annemie uses ChatGPT as a brainstorming tool, not a replacement for authentic writing. It’s especially helpful for breaking through writer’s block or finding analogies and stories to make your emails and content more engaging. The Donkey, Workhorse, and Unicorn Model Annemie uses this analogy to describe business models for photographers: Unicorn: High-end boutique service with low volume and high prices. Donkey: Volume-based, lower-price model (e.g., mini sessions). Workhorse: A balanced approach with mid-to-high pricing and streamlined processes. Annemie’s own business operates as a “workhorse” model, combining personalized service with efficiency and automation. Actionable Takeaways Invest in Email Marketing Focus on building and nurturing an email list as your main marketing tool. Remember, consistency and quality matter more than frequency. Streamline Your Business Evaluate your workflows and identify opportunities to automate or simplify processes. Tools like Flodesk and ConvertKit can help manage your email campaigns efficiently. Leverage AI as a Creative Partner Use tools like ChatGPT to brainstorm and refine ideas for your content. It’s a great way to add depth and creativity to your emails without relying on it to do all the work. Define Your Business Model Determine which business model fits your lifestyle and goals: Unicorn, Donkey, or Workhorse. Consider how you can align your pricing and volume with the kind of work-life balance you want. Focus on Brand Awareness Marketing isn’t just about immediate sales; it’s about staying visible and building trust over time. Ensure your audience recognizes your name and associates it with the services you provide. This episode is a reminder that successful businesses are built on intentional strategies and alignment with personal values. Annemie’s insights inspire us to rethink how we approach marketing and streamline our businesses while staying true to who we are. Listen to the full episode for even more actionable advice! And be sure to check out The Seniorologie Bundle and join the waitlist so you are the first to get access to this amazing resource as well as special discount and bonus items that only those on the waitlist can get!! Join the waitlist HERE. The post Ep 169 – The Business of Photography with Annemie Tonken appeared first on Seniorologie.
Transcribe →Ep 168 – Creating a Well Rounded Experience for Seniors with Michelle Nichols
Jan 15, 202500:36:59Tap to summarizeCreating a Well-Rounded Experience for Seniors with Michelle Nichols In this episode, Michelle Nichols of Michelle Nichols photography shares the importance of creating a well-rounded experience for seniors, not just focusing on photography but on the entire journey – from pre-session communication to post-session delivery. Michelle started her photography business without a lot of equipment and instead worked hard to build her business, focusing on seniors and working to empower them with body positivity and help her clients feel comfortable in front of her camera. She aims to create not only high quality images but also a boutique experience for each one of her clients. Episode Highlights: Offer a Replicable Experience Focus on the experience: Michelle suggests that creating an experience for your senior clients—one that is consistent and replicable—is a powerful way to stand out. This helps not only with organization but also ensures that every senior feels valued and special, not just another number. Pre-session communication: From questionnaires to Zoom calls, offering personalized prep work helps you understand your clients’ preferences, which contributes to a more tailored and enjoyable experience. Know Your Ideal Client Who are you attracting? Understanding your ideal client and what they value is critical for effective marketing. Michelle suggests narrowing down your target audience, like athletes or fashion-forward seniors, so you can tailor your marketing strategies. Not just the photos, but the full experience: It’s not just about capturing great photos. The senior you attract should be someone who values the entire process, from pre-session to posing to the final product. Use Testimonials to Gauge the Experience Let your clients’ words do the talking: Michelle talks about the power of testimonials in your marketing. If your seniors repeatedly highlight how much they loved the experience, this is a strong signal that your marketing is resonating with your ideal clients. Marketing through the Experience Stand out in a saturated market: To stand out in a competitive field, Michelle advocates for marketing the experience rather than focusing purely on the final photos. By showcasing the process and how you help seniors feel confident and natural during their shoots, you provide a much stronger value proposition than photographers who focus just on the outcome. Address Pain Points in Your Messaging Understand your clients’ fears: Michelle also mentions how understanding your clients’ fears or past negative experiences with photographers can help you address them in your messaging. For example, many seniors are nervous about how to pose, so positioning yourself as someone who can guide them through this can be a key selling point. Know, Like, Trust Factor on Social Media Building trust through content: When it comes to social media, Michelle recommends using the “Know, Like, Trust” approach: Know: First, create content that introduces you to your audience. This could be a fun reel or post that introduces your personality and services. Like: Then, nurture them by sharing educational content that helps your audience feel confident about booking you. This could include tips on what to wear, how to pose, or what to expect during the shoot. Trust: The final stage is building trust, where your audience feels comfortable reaching out and booking you. Promote Your Process, Not Just Your Final Images Highlight your process: It’s not just about showing off your beautiful photos; it’s also about demonstrating how you help your clients get to that final image. By showcasing behind-the-scenes moments or sharing the steps you take to make them feel comfortable, you can better illustrate the value of the experience you offer. Where to Connect with Michelle: Website: https://michellenicholsphotography.com/ Instagram: @michellenicholsphotography Youtube: https://www.youtube.com/MichelleNicholsPhoto The Seniorologie Bundle Michelle will be a contributor to The Seniorologie Bundle which will be available on February 10! Her contribution is Senior Model Teams 101 and it is a valuable resource to help any photographer create a successful senior model team! Be sure to sign up for the Bundle Waitlist so you are the first to know when the bundle is available and to receive a special discount as well as a secret podcast episode only for those who are on the waitlist! Checkout the BUNDLE and join the waitlist HERE! The post Ep 168 – Creating a Well Rounded Experience for Seniors with Michelle Nichols appeared first on Seniorologie.
Transcribe →Ep 167 – Mindful Marketing for Photographers with Andrea Jones
Jan 8, 202500:28:23Tap to summarizeMindful Marketing for Photographers with Andrea Jones In this episode, Andréa Jones, a mindful marketing strategist, shares her expertise on social media marketing and how small business owners, particularly photographers, can create marketing strategies that align with their personal lives and business goals. With a background in blogging, social media, and personal branding, Andréa discusses how photographers can better use social media to build relationships, connect with their audience, and promote their businesses while staying true to their unique style. Tune in for advice on finding your signature content, choosing the right social media platforms, and creating marketing plans that are both effective and manageable. Episode Highlights: The Mindful Approach to Social Media: Understanding and managing the love-hate relationship with social media. Acknowledging emotions and setting boundaries with platforms to avoid burnout. Choosing the Right Social Media Platform: Why photographers should pick platforms they enjoy using rather than forcing themselves onto ones that don’t align with their strengths. Focus on one platform at first, then diversify once you’re comfortable. Signature Content and Consistency: The importance of creating content that’s easy to produce and true to your brand. Why consistency is key, even if the content feels simple or easy for you to make. Diversifying Without Overstretching: How to repurpose content across multiple platforms (Instagram, TikTok, Facebook, Pinterest) without spreading yourself too thin. Keep your primary focus on one platform but experiment with others as your content grows. Actionable Takeaways: Identify Your Signature Content: As a photographer, your work is inherently visual, so focus on creating content that showcases your photography style. Whether it’s carousels, reels, or stories, pick what’s easiest for you to create consistently. Choose Platforms That Suit Your Style: Don’t force yourself onto every platform—pick one that aligns with your strengths (e.g., Instagram for visual work or LinkedIn for written content) and focus on mastering it. Set Boundaries Around Social Media Use: Limit your time on social media to avoid burnout. Create a set amount of time weekly for content creation and engagement. Repurpose Content Across Multiple Platforms: When you create a piece of content, share it across several platforms (Facebook, Instagram, TikTok) to maximize reach without creating more work. Be Authentic and Consistent: Find a content style that’s easy for you to produce, stay authentic, and be consistent with your posts. This will build trust with your audience and keep your marketing manageable. By implementing these strategies, photographers can leverage social media in a way that feels natural, avoids overwhelm, and helps them grow their business effectively. Where to connect with Andrea: Website: www.onlinedrea.com Retreat: www.onlinedrea.com/retreat Instagram: @onlinedrea TikTok: @onlinedrea Andrea will be a contributor in The Seniorologie Bundle which will be available on February 10th! To get early access and a bonus secret podcast episode with actionable advice from industry experts, join the bundle waitlist HERE. The post Ep 167 – Mindful Marketing for Photographers with Andrea Jones appeared first on Seniorologie.
Transcribe →How to Show up Like a Business Owner, not Just a Photographer
Aug 9, 2023Tap to summarizeIn this post, we’re delving into a crucial topic that can transform the way you approach your photography business. Here’s the thing. You are not just a photographer, you are a business owner too! And as a business owner, there is another level of responsibility, opportunity, and confidence that comes with it! If you aren’t showing up as a photographer AND a business owner for your clients, then you are missing out! But no need to worry, we are going to break down everything you need to know how to show up like a business owner, not just a photographer, for your clients! How to Show up Like a Business Owner, not Just a Photographer The Mindset Shift Before we dive into some actionable steps for showing up as a business owner, not just a photographer, let’s break down the foundational piece that can make or break your success –drum roll please – your mindset. Your mindset is everything! Making the transition from a photographer to a business owner requires a mindset shift. Embrace the fact that you are not just someone with a camera; you are an entrepreneur. You are a goal-setter, an idea-creator, and a powerful force in your expertise. As a senior photographer, you are not only responsible for capturing beautiful images but also for running a successful business. And let me tell you, you have what it takes to run a successful business! If you didn’t you wouldn’t be here, listening to this podcast, ready to grow your own business. First things first, we need to embrace the mindset of a business owner who values their craft and understands the importance of effective business practices. Get yourself into the right mindset. Knock out that voice of doubt that is creeping in and telling you that you aren’t good enough. Look yourself in the mirror and tell yourself that you are a business owner and you are capable of doing this. Step 1: Creating A Clear Business Plan Now that we have the right mindset, it’s time to take that first step and develop a clear business plan. Now if you are new to the business game, this is a huge step for you. If you’ve been running your business for a while now, but don’t feel like you have a clear plan, now is the time to take a step back and really outline what you are doing! And if you are a veteran business owner listening in to this episode, I would encourage you to take this as a chance to reflect on your business plan and see if it’s time to evolve or change anything! A business plan is like a roadmap that guides you toward your goals and helps you stay focused. Start by defining your business’s mission and vision. What do you want to achieve with your photography business, and what sets you apart from others in the industry? Understanding your unique selling proposition will help you target the right audience and attract ideal clients. Outline Your Goals Next, outline your business goals and objectives. These should be specific, measurable, achievable, relevant, and time-bound (SMART goals). SMART goals are my favorite way to set up clear, and achievable goals for myself and my business. Whether it’s increasing your client base, expanding into new markets, or improving your skills, having clear goals will keep you motivated and on track. A crucial part of being a business owner is setting goals. Goals give you direction and something to work towards. Break down your long-term business goals into smaller, actionable steps. Create a timeline for achieving these milestones, and regularly review and adjust your plans as needed. This will help you stay focused and prevent you from feeling overwhelmed. Remember, being a business owner means being proactive. Don’t wait for opportunities to come to you; go out and create them! Network with fellow photographers, collaborate with local businesses, and explore marketing opportunities to expand your reach! Step 2: Branding And Marketing To be seen as a business owner, you must establish a strong brand identity and implement effective marketing strategies. I want to give you a solid overview of why these elements are oh-so-important for showing up as a business owner. Your brand is the visual representation of your business and what it stands for. That is a big deal! Your brand is everything. Don’t skimp out on your branding materials. If you are going to invest in anything for your business upfront, I would highly recommend investing in your branding. Ensure that your brand message is consistent across all platforms – from your website to your social media profiles. It’s important to use professional logos, color schemes, and fonts that resonate with your target audience. Get creative with your branding and make sure it is a reflection of YOU! Now, let’s talk about marketing. Consider your ideal clients and where they spend their time. For us senior photographers, our ideal clients are teenagers…and their parents. Social media platforms like Instagram and Facebook are powerful tools for showcasing your work and connecting with potential clients. Consider even creating a presence on TikTok to connect with more seniors! Advertise in yearbooks, school programs, or community events. Connect with local businesses and cross-promote one another. Create a referral program for seniors to share with their friends! Develop a content strategy that reflects your brand and engages your audience. Find what works best for you and don’t be afraid to test out different approaches. Step 3: Business Systems And Processes As your business grows, it becomes essential to streamline operations with efficient systems and processes. But how can you set up these systems to best benefit you and your business? Start by organizing your workflow. Create a standardized process for client inquiries, bookings, and post-production. Invest in tools and software that can help automate repetitive tasks and save you time! Additionally, implement client management systems to keep track of appointments, invoices, and contracts. It took me a long time to get on board and add a client management system. I was stubborn and thought I had it under control with my checklists and copy-and-paste emails. And while that did work somewhat, it was not as efficient as it could have been. I needed to automate so I could save time and use that time on other things, things that move my business forward, things that make me the CEO of my business and not the employee of my business. My Recommendations If I am honest, I thought automation would mean no control and no personal touch. I was wrong! There is a way to set up an automation that saves you time but still can give your clients that personal touch. Now there are tons of different client management systems out there and they all have pros and cons. I don’t believe there is one that is perfect but I do believe there is one that is perfect for you. I have used Honeybook and I currently use Sprout Studio. They are both great, but for my workflow sprout studio works better. It allows me to automate the booking process, send informational emails to inquiries and booked clients, and keeps track of my inquiries and booked clients. Instead of copying and pasting emails like I used to do, I have an automated workflow set up within sprout studio that sends the emails for me, saving me time while still giving my clients amazing information and customer service. My suggestion is to write down your workflow from inquiry to booking to shoot and every step in between. Once you see all these steps written out, then look for a system that will allow you to automate these steps. This not only enhances professionalism but also ensures that you provide a smooth and reliable experience for your clients! Step 4: Balancing Creativity And Business Awareness Our journey into becoming business-savvy photographers is important, but it’s also essential to maintain our creative spark. How do you balance creativity and business awareness? Remember that your passion for photography is what drives your business. Cultivate your creativity by experimenting with different styles and techniques. Attend workshops, collaborate with other artists, and seek inspiration from various sources….aka the Seniorologie Podcast! At the same time, continue honing your business skills. Stay updated on industry trends, attend business-related workshops or webinars, and network with other professionals. If you aren’t on my email list already, head over to seniorologie.com and sign up! I sent out a weekly email every Sunday with business tips, tricks, insights, and more! This is a great piece to help you stay up-to-date with trends and generate fresh ideas for your business. The more you educate yourself on business strategies, the better you can navigate the challenges and opportunities th...
Transcribe →Seniorologie Podcast Episode 46 – How To Stop Getting Ghosted
Mar 31, 202100:18:14Tap to summarizeHave you ever been ghosted? I don’t mean ghosted in your dating life but ghosted when it comes to clients. To be honest, I’ve been ghosted in both areas of my life and it sucks! But it really sucks when you work so hard on becoming a senior photographer, market your business, put together an amazing inquiry magazine and information to share with potential clients only to hear crickets after you send them the info! This happens to all of us and it is super hard not to take it personally. But in today’s episode, I am sharing 7 practical tips to help decrease your chances of getting ghosted by your clients!! The Seniorologie Podcast is a weekly podcast hosted by Leslie Kerrigan, creator of Seniorologie, for high school senior photographers. Whether you are just starting out or you have been photographing seniors for a while, The Seniorologie Podcast is your resource for all things senior photography related. Highlights from Episode 46: Getting Ghosted Happens to ALL of Us! – We are all in the same boat when it comes to this topic! And sometimes I think just knowing that it happens to others helps us push through! But we can definitely decrease the chances of it happening! 7 Tips to Decrease the Chances of Ghosting – There are seven things you can do today to decrease the chances of getting ghosted and they are easy things to do!! Getting Ghosted Does Not Define Us As A Photographer Or Business Owner – No matter what, do not let getting ghosted keep you from continuing to do your best work, market your business and put yourself out there as a senior photographer! We can’t be the senior photographer to every single senior and sometimes you just aren’t the right fit. It’s ok! If you enjoyed this episode, I would love to ask a favor!! Share a screenshot of the episode on your story, tag @seniorologie and I will feature you on my story!! Or take one step further and share a review and rating on itunes!! If you are looking to connect with other senior photographers, check out The Seniorologie Community on Facebook and join for free. It is a great place to ask questions, get to know one another and support each other. And if you need someone to talk to, reach out to me! I am here for you! You can email me at info@seniorologie.com or DM me on Instagram @seniorologie! I am happy to listen, talk, and support you however you need!! For more free education, check out The Seniorologie Youtube Channel for videos of behind the scenes of senior photoshoots, posing tips and more! Just click HERE! xoxo, Leslie The post Seniorologie Podcast Episode 46 – How To Stop Getting Ghosted appeared first on Seniorologie.
Transcribe →The Seniorologie Podcast – Revamping My Website & 10 Essential Elements For The Senior Photographer’s Website
Nov 6, 2019Tap to summarizeThe Seniorologie Podcast Episode 18 – Revamping My Website + 10 Essential Elements Every Senior Photography Website Needs to Convert Visitors Into Clients In this week’s episode, I am sharing with you the process of revamping my photography website, why it was time for a revamp and what I included. Plus the 10 Essential Elements every senior photographer should include in their own website! Updating my website was a process that took about six months. But through that process, I not only learned what my seniors wanted to see, but what I wanted to share with potential clients to help them decide on working with me. I learned a bit about myself along the way and I feel like this site is the most ME! I really showcased my brand and personality and I think it is shining through on this current site. I wanted to take you inside why I chose the copy I chose, what pages I decided to feature and what I put on them, how my new site is so much better than my old one and what you can put on your site to not only attract your ideal client but get them to take action and book with you! The Seniorologie Podcast is a weekly podcast hosted by Leslie Kerrigan, creator of Seniorologie, for high school senior photographers. Whether you are just starting out or you have been photographing seniors for a while, The Seniorologie Podcast is your resource for all things senior photography related. Highlights from Episode 18: Why I Decided To Update My Website – I put it off for so long but I knew that continuing to ignore my old site was going to hurt my business. Senior photography website need to stay current because seniors are so interested in current things. A website needs to be updated often in order to stay fresh and attract your target market…seniors! Tools I Used To Update My Site – I have used templates, custom designers and now I have come full circle back to the template world. Why did I choose this route and what did I use to make my new website possible? I share all the tools in this episode. A Page By Page Tour – I take you through each page of my new site and explain what I included and why! This will hopefully help you with your own site and provide inspiration for what to include on your own website pages. 10 Essential Elements – I go through every element that I think senior photographer’s need on their sites and why! And I have created a FREEBIE below to help you with these elements. Challenge – I challenge you to print out the FREEBIE and use it as a checklist to take a look at your current site. Which of these elements do you have and what do you not have on your site? When you are ready to update your own site, be sure to include all 10 elements! Listen to Episode 18 for these tips and more on updating your site and what essential elements you need to make sure you are providing the information clients need in order to make a decision to book you for their senior photos! Let us know your thoughts! I love hearing from you so join The Seniorologie Community on Facebook (click here to join) to continue the conversation or comment on our instagram!! And if you want to take a look at my new website so you can see these elements in action, visit www.lesliekerriganphotography.com! I would love to hear what you think!! Need a review of your own website, email me at info@seniorologie.com! I would love to take a look! xoxo, Leslie Be sure to subscribe to The Seniorologie Podcast on Itunes so you don’t miss a single episode! And if you love what you hear, share it!! I love hearing from y’all! Post on social media, share your thoughts on an episdode and tag us @seniorologie and use the hashtag #theseniorologiepodcast!! Thanks so much for listening!! Click Below To Receive Your FREEBIE, Delivered Right To Your Inbox! Episode 18 Freebie – 10 Essentials For Website The post The Seniorologie Podcast – Revamping My Website & 10 Essential Elements For The Senior Photographer’s Website appeared first on Seniorologie.
Transcribe →The Seniorologie Podcast Episode 17 – Photographers Need Photos Too!
Oct 22, 2019Tap to summarizeThe Seniorologie Podcast Episode 17 – Photographers Need Photos Too! In last week’s episode, I talked about putting ourselves out on social media, the fears that go along with that and why it is important! But how can we put ourselves out on social media if we don’t have photos to share? As photographers, we are always the last ones to have photos taken and we come up with lots of excuses as to why we don’t have our photos taken! Things like, “I am the one behind the camera, not in front of the camera!” and “I don’t know anyone to take my photo!” But not matter what the excuse is, we need to get over it and have our photos taken! In today’s episode, I am sharing some of the common excuses and why we need to get over them, book a photoshoot specifically for ourselves and our business and what types of photos to have taken so we have a bank of photos to share on social media. The Seniorologie Podcast is a weekly podcast hosted by Leslie Kerrigan, creator of Seniorologie, for high school senior photographers. Whether you are just starting out or you have been photographing seniors for a while, The Seniorologie Podcast is your resource for all things senior photography related. Highlights from Episode 17: 5 Excuses as to why we don’t have photos taken of ourselves– We can come up with even more excuses that keep us from having photos taken but we need to stop with the excuses, book a session and have photos to share on social media so our followers, potential clients and clients can see us, get to know us, trust us and hire us to take their photos! Types of photographers to look for – Think of who you know that is a photographer in your area or think of a photographer you admire…hiring one of these types of photographers will help you feel better about having your photos taken. Types of photos to have taken – You need more than a headshot! Headshots are great but they don’t fully allow your personality to shine through! In this episode I share the different types of photos to have taken in addition to the traditional headshot so you can share YOU with your followers! Suggested Photographers – I am giving you three photographers in different parts of the country that are great for personal branding shoots! And if those are not in your area, join The Seniorologie Community to get to know other photographers that may be in your area!! A trade of photos between photographers is a great way to get photos, get to know each other, support each other and save money! Challenge – I challenge you to think of a photographer in your area or one you admire, contact them, book a session and put it on your calendar! No more excuses!! Listen to Episode 17 for these tips and more on getting photos taken of yourself for your business to have content to post that allow your followers and clients to get to know you and let us know your thoughts. I love hearing from you so join The Seniorologie Community on Facebook (click here to join) to continue the conversation or comment on our instagram!! xoxo, Leslie Be sure to subscribe to The Seniorologie Podcast on Itunes so you don’t miss a single episode! And if you love what you hear, share it!! I love hearing from y’all! Post on social media, share your thoughts on an episdode and tag us @seniorologie and use the hashtag #theseniorologiepodcast!! Thanks so much for listening!! The post The Seniorologie Podcast Episode 17 – Photographers Need Photos Too! appeared first on Seniorologie.
Transcribe →The Seniorologie Podcast Episode 16 – The Fear of Putting Ourselves Out on Social Media
Oct 9, 2019Tap to summarizeThe Seniorologie Podcast is BACK! I am so excited to be back recording podcast episodes and I hope you are as excited as I am for SEASON TWO!! I took a little break for summer vacation which turned into busy season but I am so happy to be back. I’ve got some fun episodes planned and can’t wait to share them with you. As always, if you have ideas on topics that you want to learn about on The Seniorologie Podcast, email me at info@seniorologie.com and I will be happy to plan an episode with your topic in mind! So let’s dive in to today’s episode! The Seniorologie Podcast Episode 16 – The Fear of Putting Ourselves Out on Social Media Why is it so hard to put ourselves out on social media? When is the last time you posted a photo of you on your instagram? Is your profile photo a photo of you? There are certain fears that go with sharing personal posts on social media whether that be a photo of ourselves or a personal post sharing something about ourselves. But the only way to connect with our clients and our potential clients is to make it personal! In today’s episode I am sharing some of the common fears as well as my own fears when it comes to getting personal on social media. I am also sharing some challenges for things you can do immediately to start sharing yourself on social media and becoming the face of your brand! The Seniorologie Podcast is a weekly podcast hosted by Leslie Kerrigan, creator of Seniorologie, for high school senior photographers. Whether you are just starting out or you have been photographing seniors for a while, The Seniorologie Podcast is your resource for all things senior photography related. Highlights from Episode 16: Lots of photographers can take pretty photos but no one is YOU – when you share you as a person, you allow your potential clients to get to know you and connect with you which could be the deciding factor on hiring you for their senior photos as opposed to another photographer. Teens want to work with people they connect to – they want to feel something when they visit an instagram page and they want to get to know a person via social media before hiring them for their photos. This starts with who they see on social! It’s ok to be scared! I am too! – I am scared every single time I share something personal on social but I do it anyway! I may not connect with everyone but if I connect with even just one person that is more than I would have connected with if I hadn’t posted at all. Five fears and how to overcome them! – we all have certain fears when it comes to putting ourselves out on social media but there are ways to overcome them! Three things to do right now! – I am giving you three things to immediately do on your instagram today to start putting yourself out on social!! Listen to Episode 16 for these tips and more on overcoming the fears with becoming the face of your brand on social media and let us know your thoughts. I love hearing from you so join The Seniorologie Community on Facebook (click here to join) to continue the conversation or comment on our instagram!! xoxo, Leslie Be sure to subscribe to The Seniorologie Podcast on Itunes so you don’t miss a single episode! And if you love what you hear, share it!! I love hearing from y’all! Post on social media, share your thoughts on an episdode and tag us @seniorologie and use the hashtag #theseniorologiepodcast!! Thanks so much for listening!! And just for listening, here is a FREE Guide to Upping Your Instagram Game! Simple things you can change right now on your Instagram to work toward more followers, more engagement and more bookings! Click HERE to download. The post The Seniorologie Podcast Episode 16 – The Fear of Putting Ourselves Out on Social Media appeared first on Seniorologie.
Transcribe →The Seniorologie Podcast Episode 15 – 5 Mistakes You Are Making On Your Senior Photography Website And How To Fix Them
Jun 25, 2019Tap to summarizeEpisode #15 – 5 Mistakes You Are Making On Your Senior Photography Website & How To Fix Them Have you ever heard the saying, “your website is like your storefront so you want to make a good impression?” As photographers, we don’t necessarily have a traditional storefront or studio so having a visually appealing website with the right information on it to attract our senior clients is key. On Episode #15 of The Seniorologie Podcast, I interview Elizabeth McCravy who is a web designer out of Nashville, TN. Elizabeth creates template websites with tons of personality to help creatives showcase their business the right way through their website. Elizabeth also does custom designs as well as hosts her on podcast, The Breakthrough Brand Podcast. I have been following Elizabeth for a while and just knew I would love her instantly and I was right. She is as knowledgeable as she is kind and she is completely willing to help others achieve their goal of a website that actually converts to paying customers. I bought one of her templates and I am working on revamping my site now. I am super happy with how easy it is to use, the beautiful graphics available on the template and the layout. If you are looking to revamp your photography website, check out Elizabeth’s work here. And whether you are looking to revamp your site or just to know if your current site has what it needs to attract your ideal senior clients, then listen to the episode because Elizabeth is spilling all the deets to help us with our sites!! The Seniorologie Podcast is a weekly podcast hosted by Leslie Kerrigan, creator of Seniorologie, for high school senior photographers. Whether you are just starting out or you have been photographing seniors for a while, The Seniorologie Podcast is your resource for all things senior photography related. Highlights from Episode 15: Website is Very important to any business but especially photographers and especially senior photographers – when you are not putting the effort in your website, you could be missing out on business. Potential clients need a place to go to see if you are legit, if you are right for them and if you are going to provide what they need. High Schoolers are really up on the times and they know immediately if your website is not up-to-date or attractive – Seniors may not know the technical aspects of a website but they know exactly what they don’t like within a few seconds of clicking on a site. You want to make sure they stay on your site. Three important things that make a great website – great design, great copy and great imagery! You need all three to make your site work and grab potential clients attention. Speak to your potential clients through the copy on the website – look at testimonials and inquiries are saying and use that as copy on your site. 5 mistakes you could be making on your website – there are several things you could be doing wrong but if you listen to this episode you will immediately know what these mistakes are and how to fix them. Listen to Episode 15 for tips on what is best for your website and let us know your thoughts. I love hearing from you so join The Seniorologie Community on Facebook to continue the conversation or comment on our instagram!! Elizabeth is giving all Seniorlogie Podcast listeners a great discount on her templates or custom design! If you need to revamp your site with a new template or need help designing a site from scratch, click HERE and enter the code “Seniorologie” at check out to receive $50 off your purchase!! Be sure to check out Elizabeth’s work and follow her on social media at the links below: www.elizabethmccravy.com Instagram: @elizabethmccravy xoxo, Leslie Be sure to subscribe to The Seniorologie Podcast on Itunes so you don’t miss a single episode! And if you love what you hear, share it!! I love hearing from yall! Post on social media, share your thoughts on an episdode and tag us @seniorologie and use the hashtag #theseniorologiepodcast!! Thanks so much for listening!! The post The Seniorologie Podcast Episode 15 – 5 Mistakes You Are Making On Your Senior Photography Website And How To Fix Them appeared first on Seniorologie.
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