In this episode of The Shift, USAPA CEO Mike Marshall sits down with bestselling author and This Naked Mind founder Annie Grace to explore the stories we've inherited about alcohol — and what happens when we begin to question them. Together, they unpack the powerful intersection of personal experience and public health, examining how alcohol marketing, cultural norms, and policy shape the choices we believe are our own. From the myth of "drink responsibly" to the role of alcohol advertising and informed choice, this conversation challenges listeners to rethink what they've been taught about drinking — and why that matters.

Key Takeaways✅ Why the phrase "drink responsibly" shifts blame onto individuals while ignoring alcohol's addictive nature. ✅ How alcohol marketing sells belonging, confidence, romance, and identity — not just the product itself. ✅ What Annie means by "cultural programming" and how our beliefs about alcohol are shaped long before we take our first drink. ✅ Why informed choice isn't possible without honest conversations about alcohol's health risks, including its link to cancer.✅ How evidence-based alcohol policies can expand freedom by reducing predictable harms without eliminating personal choice. ✅ Why shame has no place in conversations about alcohol use — and how curiosity and compassion can open the door to meaningful change.

Guest Bio Annie Grace is the founder of This Naked Mind and the bestselling author of This Naked Mind, The Alcohol Experiment, This Naked Life, and Live Naked AF. Through her books, programs, and global community, Annie has helped hundreds of thousands of people transform their relationship with alcohol through curiosity, compassion, and evidence-based education rather than shame or labels.

Learn more at ThisNakedMind.com.

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