In this episode of The Shift, USAPA CEO Mike Marshall explores Ireland's groundbreaking step toward requiring cancer warning labels on alcohol. Joined by Sheila Gilheany, CEO of Alcohol Action Ireland, they unpack how Ireland became the first country in the world to mandate labels that tell the truth about alcohol's health risks, and what it could mean for U.S. policy. This conversation reveals why warning labels matter, how the alcohol industry fights to suppress them, and what advocates everywhere can learn from Ireland's playbook.

Guest Bio

Sheila Gilheany, CEO of Alcohol Action Ireland, and is a leading advocate in Ireland who focuses on reducing alcohol harms. She is a member of the Public Health Alcohol Research Group established by the Minister for Health in Ireland to advise on alcohol policy evaluation research.

Key Takeaways

✅ Alcohol warning labels make a difference — Studies show that clear health warnings reduce consumption, inform public debate, and shift cultural norms.

✅ Industry pushback is fierce and strategic — Big Alcohol uses delay tactics, misinformation, and economic arguments to stall implementation.

✅ Advocates can learn from Ireland's success — Build coalitions, gather public polling data, and keep the issue visible in the media to maintain momentum for change.

Resources & Links

📩 Subscribe to the USAPA Newsletter

💙 Donate to USAPA

📄 Transcript of this Episode

🔗 Follow USAPA:

Facebook

What Big Alcohol Doesn't Want You to Know | The Shift | Season 1 Episode 4