Today I’m bringing someone from behind the scenes to the front… Brianne Hoefelmann, co-founder of The Good In Media, and someone who has played a huge role in bringing this ICON series to life.

But this conversation goes so much deeper than business.

We talk about intuition, identity shifts, marriage, parenting, homeschooling, and what it really looks like to choose your life on purpose… even when that means walking away from what feels safe.

Brianne shares her story of hitting rock bottom, losing everything, and rebuilding from the ground up. And what I love most is how honest she is about the messy middle… the hard conversations, the fears, and the decisions that don’t always make sense to other people.

This episode is for you if you’ve been feeling that pull toward something more… and you know you’re meant for a different version of your life.

Because the truth is, you get to decide what your life looks like.

And most people never actually ask themselves that question.

In This Episode, You Will Learn

What rock bottom can teach you about your purpose
The identity shifts required to create a new life
How to trust your intuition (even when it doesn’t make sense)
Navigating marriage + business as partners
The power of having hard conversations
Letting go of people, roles, or paths that no longer fit
Designing your family life instead of defaulting to it
Why asking “what do I want this to look like?” changes everything
The connection between intuition and business growth
Choosing yourself… even when it feels uncomfortable

Resources + Links

Want the behind the scenes playbook of building a 6-Figure per MONTH funnel? Download it HERE!

Struggling to get premium buyers from your evergreen funnel? Listen to this secret podcast!

Find more resources on our website nicoleculver.co

Follow

Nicole on IG: @nicoleculver
Brianne on OG: @briannehoefelmann