Imagine launching a brand and making a million in sales in just a week.

In today’s episode, you’ll hear from Brian Lockard, who launched a brand that aims to bring nurses shoes that make them feel like the respected professionals they are. Listen to the episode to hear what Brian has to say about founding BALA shoes: why he decided to market to nurses specifically, what it was like to go in on the brand 100%, and what Brian is doing to reach the next level of growth.

Topics Discussed in Today’s Episode:

How Brian came up with the idea for BALA nursing shoes
Why Brian selected nurses as a market instead of going more broadly
How Brian approached his finances when he was starting up
The influence that working at Nike had on the BALA
When Brian started to see that they had a product that people wanted
How BALA’s launch aligns with the narrative about fundraising
How Brian came up with the name BALA
The most unexpected challenge Brian has had
Brian’s favorite tools
Advice Brian would give to a D2C founder starting today
The nicest thing anyone has done for Brian in his career

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