What would make someone spend a small fortune on the domain Couch.com? In this episode, Alex Back reveals the real reasons and how it helped him build and sell a 7-figure business.

Jim sits down with Alex Back, founder of Couch.com and Apt2b, to unpack the journey of bootstrapping an eCommerce brand and exiting with impact. From domain strategy to traffic growth and earnouts, this is a masterclass in building smart and selling well.

Alex doesn’t hold back on what worked, what flopped, and what he’d do differently.

Key Topics Covered:

Why “couches” was the niche of choice
The surprising ROI of a premium domain
Building sustainable traffic through SEO
Structuring a strong co-founder relationship
What makes the right time to sell
Smart growth hacks that moved the needle
Why earnouts might be underrated

If you’re building, buying, or selling an eCom brand — this episode is packed with real talk and hard-won insights. Subscribe for more tactical founder convos like this.

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