Agent Nateur's Jena Covello On The Secrets Behind Clean Beauty, Healing Endometriosis & Balancing Hormone Health

Summary

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The Skinny Confidential Him & Her Show

Episode: Agent Nateur's Jena Covello On The Secrets Behind Clean Beauty, Healing Endometriosis & Balancing Hormone Health
Hosts: Lauryn Evarts Bosstick & Michael Bosstick
Guest: Jena Covello (Founder, Agent Nateur)
Date: December 12, 2025

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Episode Overview

Lauryn and Michael Bosstick sit down with Jena Covello, founder of cult-favorite clean beauty brand Agent Nateur. This episode dives deep into Jena's personal journey from a tough upbringing to leading a $20M+ self-funded business. She discusses overcoming bullying, battling chronic health issues (notably endometriosis), the power and pitfalls of being outspoken online, and her relentless commitment to formulating truly efficacious clean beauty products. The conversation is raw, witty and full of tangible advice for entrepreneurs, those struggling with hormone or skin issues, as well as anyone rethinking what “clean” really means in beauty.

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Key Discussion Points & Insights

1. Dealing with Online Criticism, Bullying & Staying Authentic

• Internet Hatred & Bullying:

  • Jena talks about being both loved and hated on the internet, facing criticism over trivial things like wearing gel nail polish ([01:01], [45:50]).
  • “They, like, love to hate me. But you know what? If you don’t have haters, you’re not successful, right?” – Jena Covello [01:06]
  • Michael and Lauryn relate this to wider experiences of bullying, especially over the Internet – “...the people that are constantly trying to conform and like please strangers on the Internet are the ones that get it the worst.” – Michael Bosstick [01:35]

• Transforming Negativity:

  • Jena explains she transmutes negative energy into motivation and growth:
    “I thank them for it because every time they give me that energy, I look at it as more success.” [04:29]

• On Being Polarizing:

  • Jena attributes polarizing responses to her directness and honesty, and to not trying to be “perfect” or inauthentic online:
    “I’m just myself...I don’t think we know how to be fake from New Jersey.” [04:58]

2. Entrepreneurial Journey: Hustle, Vision, and Agent Nateur’s Origin

• Tough Upbringing & Early Hustle:

  • Jena shares about growing up in Trenton, NJ amid violence and intolerance, fueling her ambition early on.
    “I used all of that as motivation to say, one day I’m going to be very successful. Success is the best revenge, right?” [05:44]

• Formulating (& Trapping) in the Kitchen:

  • Her earliest entrepreneurial activities included “cooking” (formulating) and selling drugs as a teen ([06:47], with tongue-in-cheek humor), later paralleled in hand-making her first natural deodorant in her kitchen for nine months ([07:42], [16:05]).
  • “You were whipping stuff up in the kitchen, and now you still are.” – Lauryn [07:44]

• Genesis of Agent Nateur:

  • Sparked by her search for a natural deodorant that worked during her battle with endometriosis and post-ayahuasca ceremony ([13:27], [15:53]).
  • Jena started with $300:
    "I started this brand with $300 and I was able to take it to X amount on my own without loans, debt, or VCs." [43:49]

• First Product Wins:

  • Early product—her signature deodorant—quickly became a hit with friends, family, even Naomi Campbell, and had immediate profitability [17:43].

3. Clean Beauty, Formulation Integrity & Industry Critique

• Formulation Over Marketing:

  • Jena describes how Agent Nateur puts maximal focus and budget into ingredients and potency, not just marketing:
    "They’re spending all their money on marketing versus putting that money into the formulation, and that’s really what sets Agent apart.” [09:35]
  • “If you’re going to buy a product, it has to be efficacious. Why buy it if it doesn’t work?” [11:48]

• Global Sourcing & Standards:

  • She sources actives from Europe, adheres to strict EU standards, and pushes for potent, safe, and pregnancy-friendly formulas [09:35–10:58].

• Raising Industry Red Flags:

  • Critiques other brands for diluting formulas, misleading about product efficacy, and using less-than-transparent ingredients.
    “A lot of brands market ‘clean,’ but their formulas don’t really work.” [54:36]

4. Endometriosis, Hormone Health & Personal Healing

• Struggles with Endometriosis:

  • Jena shares her health struggles and how eliminating aluminum-based antiperspirants played a part in her healing, alongside other holistic practices [13:34].
  • “I was using these natural deodorants, and they made me smell so bad...so I cooked my own deodorant.” [15:53]

• Collagen, Supplements & Hormone Balancing:

  • Collaborated with Dr. Will Cole to design supplements and understand estrogen dominance.
  • Jena busts myths about collagen: “They dilute it. So you’re not getting a true efficacious dose.” [33:36], [19:24–34:35]
  • On balancing hormones: strict anti-inflammatory AIP diet, avoidance of phytoestrogens, and individualized care ([34:35–35:53]).

5. Personal Brand, Controversy & Cancel Culture

• Navigating Social Media Authentically:

  • Jena discusses showing up unapologetically as herself, then moving some of her most polarizing views off the main brand page due to retailer pressures ([36:07]).
  • On political content and cancel culture: “There are always two sides to the story...I appreciate having an open dialogue...instead of being in an echo chamber.” [38:01]
  • “The people who are canceled are the ones who build outside leverage they can’t control. If you keep showing up and creating, you cannot be canceled.” – Michael [43:07]

• Why She Refuses VC Money:

  • “I don’t want to be controlled. I want to be able to say and do what I want. I run my brand from an intuitive place." [43:49]

6. Beauty, Lifestyle & Wellness Hot Takes

• Fragrance & Toxins:

  • Nuanced take: "Not all synthetics are bad and not all naturals are great...Fragrance is not always listed, so you can’t always know what’s in it.” [62:10]
  • “The two most important things to cut out are fluoride in toothpaste and aluminum” ([64:42])

• Body Signals & Self-Awareness:

  • Advocates for listening to your body rather than masking symptoms (odor, bad breath), and for spiritual as well as physical health [65:47]
  • “When people’s lives are not working, take a look and observe everything—friends, family, what they’re eating, their spirituality…” [53:24]

7. Rapid-Fire Tips, Products, and Fun Personal Moments

Best Hair Growth Tips ([69:08])

• Know if hair is shedding or breaking
• For breakage: thyroid, anemia, low vitamin D, or over-processing
• #1 tip: “Coat your hair in coconut oil, especially in the sun/saltwater. I came back from Europe with the best hair of my life!” [69:08–70:11]
• Product: Holy Growth topical spray, Holy Mane collagen, astragalus supplements, and spermidine for gray hair delay

Must-Have Agent Nateur Products

• Jena’s pick: “Holy Mane. It’s the one thing everyone should use.” [72:30]
• Lauryn’s faves: Collagen (“I froth two scoops in the morning”), Body Balm (“gives you the prettiest clavicle, gorgeous legs”) [72:32–72:48]
• Both rave about the scalp spray and body balm for skin and hair hydration [73:07]

On Nail Polish Drama

• Jena faced “cancellation” for wearing gels: “They need to go work. When you’re picking apart someone for nail polish, it’s time to look in the mirror.” [45:41–46:32]

Balance & Moderation

• All agree: 80/20 lifestyle—mostly clean and non-toxic, but not black-or-white rigid.
  • “If you can live 80–90% of your life clean...then you don’t have to face toxic overload all the time.” – Michael [49:03]
  • “I follow the 80:20 rule too.” – Jena [49:32]

Relationship Realness

• Discussions around separate bathrooms and beds for relationship harmony (“Patricia from Southern Charm says, the key to marriage is not to sleep in the same bed”) [74:47–76:50]

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Notable Quotes & Memorable Exchanges

• On haters and success:
  “If you don't have haters, you're not successful, right?” – Jena [01:06]

• On adversity:
  “I used all of that [bullying] as motivation...Success is the best revenge, right?” – Jena [05:44]

• On efficacy in clean beauty:
  “They’re spending all their money on marketing versus putting that money into the formulation, and that’s really what sets agent apart.” – Jena [09:35]

• On online authenticity:
  “I’m just myself...I don’t think we know how to be fake from New Jersey.” – Jena [04:58]

• On cancel culture:
  “If you keep showing up and creating and saying your thing, you cannot be canceled.” – Michael [43:07]

• On product integrity:
  “They dilute it. So you’re not getting a true efficacious dose.” – Jena on other collagen brands [33:36]

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Timestamps for Key Segments

• [01:01] Reddit criticism & bullying online
• [05:44] Growing up in Trenton; adversity fueling ambition
• [07:42] Early entrepreneurial hustles ("trapping in the kitchen")
• [13:27] Ayahuasca, endometriosis, health turning point
• [17:43] First momentum with Agent Nateur
• [19:24] Collagen myths, supplement formulation, and Dr. Will Cole
• [34:35] Healing protocols & hormone balancing
• [36:07] Separating business and personal brand online
• [38:01–41:43] Cancel culture, echo chambers, political identity
• [43:49] Refusing VC and maintaining creative control
• [54:36] Misleading practices in beauty industry
• [62:10] Hidden toxins, fragrance controversy
• [69:08–73:07] Hair growth tips, hero products, rapid-fire wellness
• [74:47–76:50] Relationship/bedroom & marital success stories

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Final Takeaways

• Authenticity is everything: Jena’s refusal to conform or filter herself—despite waves of criticism—remains her superpower both online and as a brand founder.
• Clean beauty must also be effective: The industry is rife with greenwashing and diluted claims; Jena’s obsession with ingredient purity and efficacy sets Agent Nateur apart.
• Advocate for your own health: Pay attention to body cues, question mainstream narratives (from beauty to supplements to food), and consider a holistic approach, especially for complex conditions like endometriosis or hormonal imbalance.
• Beware of black-and-white thinking: Whether in wellness or online discourse, allowing for nuance and curiosity is healthier than rigid echo chambers.
• Entrepreneurial inspiration: Starting with very little capital and no outside funding is possible if you combine relentless grit, personal vision, and product integrity.

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Follow Jena:

• Instagram: @jenacovello
• Brand: @agentnateur | agentnateur.com (Code "skinny" for 15% off)

Listen for:

• Unexpected and honest takes on beauty standards, hormone health, and entrepreneurship.
• Practical tips for detoxifying your routine and healing your body, inside and out.
• A refreshingly candid look at what resilience and self-belief look like behind the scenes.

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Transcript

[Michael Bostic]

The following podcast is a Dear Media Production. She's a lifestyle blogger extraordinaire.

[Lauren Everts]

Fantastic.

[Michael Bostic]

And he's a serial entrepreneur, a very smart cookie. And now Lauren Everts and Michael Bostic are bringing you along for the ride.

[Lauren Everts]

Get ready for some major realness.

[Michael Bostic]

Welcome to the Skinny Confidential. Him and her.

[Lauren Everts]

Hello. Join us. Today we are sitting down with Jenna Covello. She is the founder and creative force behind Agent Natur. I am such a fan of this brand. I have been a fan for years, so to be able to sit down with her and have this conversation was a lot of fun. We go all over the place. She shares her unfiltered story of building agent nature. And she opens up about how she handles the ruthless online criticism. With that, let's welcome Jenna, the founder of Agent Nator, to the show.

[Michael Bostic]

This is the Skinny Confidential, him and her.

[Lauren Everts]

Someone made a Reddit about you because you had gel on your nails.

[Jenna Covello]

My Reddit goes crazy on why. I don't know. They, like, love to hate me. But you know what? If you don't have haters, you're not successful. Right?

[Michael Bostic]

I totally must be really fucking successful then.

[Lauren Everts]

Yeah, you can't be for everyone.

[Jenna Covello]

No, you can't, because then you're fake, right?

[Lauren Everts]

Yeah. I think you've done a really good job. I told you off air, I've told you on the phone, I've told you over text of staying true to who you are, no matter the box that people want to put you in.

[Michael Bostic]

Well, the Internet sometimes. We've been on the Internet for a long time. It reminds me of, like the schoolyard when you're a kid and like, you know, like, kids can be cruel, obviously, and they bully people. And, you know, the people I think that get bullied the most are the ones that, you know, somebody starts and then other people pile on and they become like, you know, like. And they kind of like, cower. And then what happens is they kind of conform so that they don't get bullied. But what ends up happening is they get bullied even more. Yeah, that's what happens online, right? Like, in my experience, the people that are constantly trying to conform and, like, please, the, you know, strangers on the Internet are the ones that get it the worst. Where if you're just like, hey, too bad, I don't care, like, they kind of just move on to another target or they end up talking into a void.

[Jenna Covello]

Yeah, for sure. Were you bullied as a kid?

[Michael Bostic]

You know, I. Maybe when I was a lot younger, when I was really little, and then I got sick of that. But then I always had, like, a real sensitive spot for people that were bullied. Like, it used to really upset me because I think my mom told me.

[Lauren Everts]

I can attest to this. I remember this when we were little.

[Michael Bostic]

I think my. My mom, they're, you know, her sisters, their. Their mother was an immigrant, and they were. They're half Japanese. And so they came over and they were bullied a lot as kids. And so I think there was, like, something that, like, bothers me about thinking about people getting bul and seeing people getting bullied. So, yeah, I just have, like, a real reaction to this day. Like, when anyone's trying to, like, tell me to do anything or conform in a certain way, my typical answer is, like, middle finger out there.

[Lauren Everts]

He's always stood up for the underdog.

[Jenna Covello]

Yeah, I love that. I feel like I'm always the underdog.

[Lauren Everts]

Why?

[Jenna Covello]

I just do. I feel like. Well, I've been bullied since I was a little girl, badly. And it's by girls. You know how there's like, that girl that, like, thinks that, like, every guy is obsessed with her? I'm not that girl. But it's girls that get obsessed with me, which I'm sure is the same with you. Like.

[Lauren Everts]

Wait, wait, wait. What do you mean? It's like, the girl that thinks every.

[Michael Bostic]

Guy'S obsessed with them.

[Jenna Covello]

You know, when, like, there's, like, girls that are, like, every ex boyfriend is, like, in love with me.

[Lauren Everts]

Like, you think that's me? You think I think that's the reason.

[Michael Bostic]

The reason you're smiling is you think that's you. You don't think.

[Lauren Everts]

You're accusing me of being a bully?

[Michael Bostic]

No.

[Jenna Covello]

Maybe all my ex boyfriends are obsessed with you.

[Michael Bostic]

I'm accusing you of thinking that all your exes are obsessed with you.

[Lauren Everts]

Well, I.

[Jenna Covello]

They're all kicking themselves, right?

[Lauren Everts]

Dancing 24 7. So sorry. They might miss the Lauren Razzle dazzle. Welcome to the show.

[Michael Bostic]

Wait, so, okay, sorry. We got. So the girls.

[Jenna Covello]

Geminis. You have two Geminis here.

[Michael Bostic]

Girls thought that you thought every guy liked them or you.

[Jenna Covello]

No, I. I was bullied a lot as a kid by girls because, like, the boys, like, liked me.

[Lauren Everts]

The boys wanted to hang out with you.

[Jenna Covello]

And so. But as I've gotten older, I've realized it's like women who attack women. It's kind of women are the bullies, right? It's never really men that bully. It's kind of like women on the. On the Internet, you know?

[Lauren Everts]

How has that come in your life? Now, like, that energy just. Do you still feel like you get that energy now?

[Jenna Covello]

I do, but I honestly, I like, from a spiritual place, I. I transmute it, and I thank them for it because I know that it means more success, and I know that. I know that you're not gonna be massively successful without the haters. So I thank them for it because every time they give me that energy, it's like I look at it as more success, actually.

[Lauren Everts]

What do you think is so polarizing about you? Do you think it's because you just put your blinders on and don't care what anyone thinks?

[Jenna Covello]

I think it's because I say what I think and there's not a filter, and I'm not an actress. Like, a lot of people love a really charismatic person who appeases them and acts like they're perfect online and they have this perfect life, and then they meet them and these people turn out to be, like monsters, where I. I'm just myself, you know, I'm just like. And I'm also from New Jersey. I don't think we, like, know how to really, like, be fake from New Jersey. Like, I was, like, raised in a really rough neighborhood growing up, so I feel like. I don't know, I'm just myself.

[Lauren Everts]

When you were bullied when you were young, how did that make you feel? And how did that happen?

[Jenna Covello]

Oh, my God. I mean, there was a lot of violence. So I was raised in a town called Trenton. It's like a. It's an inner city in New Jersey. And I was raised in a very Italian neighborhood. And you weren't allowed to have black friends or anyone that, like, wasn't white. And I had, like, a black kid over for my birthday in eighth grade, and neighbors, like, beat my mom up and said that they, like, hoped I got raped. I mean, it was awful. I was bullied extremely badly. But I used all of that as motivation to say, one day I'm going to be very successful. And I would dream about it, actually. I would dream that I would move to LA or Miami and that I would have a lot of money, and that was going to be, like, my. My payback, so. And I, like, worked my ass off. I was, like, delivering papers since I was 10. So I just worked really hard and. Because success is the best revenge. Right?

[Lauren Everts]

Have you always been very entrepreneurial?

[Jenna Covello]

Oh, yeah, yeah, yeah, yeah. Mm. I used to. Yeah. I was, like, going to, like, the Limelight and the Tunnel and Sound Factory in New York when I was, like, 16 years old. I Was. I should not say this on air. Like, I should not say this. I was, like, cooking ketamine and ecstasy. I was selling it like, I was holy. I don't know if we should cut that out or not.

[Lauren Everts]

We don't have to. Isn't there a clause that if you did it, like, a certain amount of time ago, it's fine?

[Jenna Covello]

Yeah, it is. I mean, it was so long. I was a teenager. But I have a paper.

[Lauren Everts]

It's entrepreneurial.

[Jenna Covello]

I have a paper of me, like, adding up some money that I would make every night from, like, selling ecstasy and ketamine.

[Lauren Everts]

And so, you know what's so funny about. To me, I always look back on someone's childhood to get clues of what they're doing now. So, like me, ketamine cooking deodorant.

[Jenna Covello]

Yes. I was trapping in the kitchen.

[Lauren Everts]

You were formulating?

[Jenna Covello]

I was. You was formulating. I figured out a way of how to get three bottles versus two, because.

[Lauren Everts]

It'S true a vial would make two.

[Jenna Covello]

If you cooked it, but if you did, like, something special with it, you'd get three.

[Lauren Everts]

You were whipping stuff up in the kitchen, and now you still are. I was scrapbooking, and now I still am. You look for the clues like you look for data and information of when you're little to what you're doing now.

[Jenna Covello]

Do you know that back then, though, this was in 1998, I said, these drugs are going to heal people. Ketamine is going to heal people one day. And ecstasy was used in the 60s with their. With psychiatrists and their patients to open them up. And pure MDMA and ketamine are going to be used to heal people. I used to tell my mother that.

[Lauren Everts]

And.

[Jenna Covello]

And. And now they're being used to heal. Look at all the ketamine clinics that are everywhere.

[Lauren Everts]

What are some other hot takes that you have? Because I know you have a lot.

[Jenna Covello]

Give me. What do you want a hot take on?

[Lauren Everts]

Give us a hot take on aluminum and deodorant.

[Jenna Covello]

Ugh. I used to get canceled just for launching my brand, just for saying that aluminum was an endocrine disruptor. It's a hu to say that aluminum causes breast cancer. It's a really big step. I don't like to say that. I don't like to fear monger. What we know for sure is that it's an endocrine disruptor. It can mimic estrogen. And when women are going through breast cancer treatment, their doctors tell them to avoid antiperspirant when they're having radiation.

[Lauren Everts]

So it Adds estrogen to your system.

[Jenna Covello]

Because it's a xenoestrogen.

[Lauren Everts]

So is that what every product that you launch is about? It's fine. Something better, a better formulation, better for you, Ingredients non toxic. And you're solving these problems.

[Jenna Covello]

So basically I wanted everything to be safe if you were pregnant and breastfeeding. Those were my ethos when I started the brand. My mom has gorgeous skin, she's almost 70 years old. I, I grew up watching her use retinol religiously since she was in her 20s. I wanted to create something that was a natural retinol for people who were pregnant or breastfeeding. So I went to France. I've been studying with my chemist, one on one, 11 seasons now. And so I found all of these actives in Switzerland, Germany and France that had a lot of data and a lot of studies behind them proving that they were efficacious and they actually worked. And I tried to max out all of my percentages, which gets kind of tough with all of the regulation in France because we go by EU standards when we formulate and they try to make us reformulate for EU and to cut down on our actives to not make them as potent. I try to make everything as efficacious as possible. I want everything to actually work and give an effect when you put it on. And I think that's really what sets me apart because all these other brands, they're all marketing the brand, right? It's all marketing. And they're spending all their money on marketing dollars versus putting that money into the formulation. And that's really what sets agent apart.

[Lauren Everts]

I think that's why I've been such a fan of your brand. Anna from Pellicher introduced me to your serum. I want to say like eight years ago.

[Jenna Covello]

Okay. Long.

[Lauren Everts]

How long have you been in business?

[Jenna Covello]

10 years. Okay.

[Lauren Everts]

So yeah, it was about eight years ago.

[Jenna Covello]

She launched it, I launched it eight years ago.

[Lauren Everts]

She introduced me to your holy oil. I never looked back. I became a fan of the. And I'm like one of those people, like when you launch something, I buy it. I just love each product because we've.

[Michael Bostic]

Had your stuff in our kitchen since we lived in L. A and bathroom.

[Lauren Everts]

Kitchen and bathroom. So we're big fans. And you can tell with each thing that you launch. There's so much thought and such a meticulous energy that goes into each thing.

[Jenna Covello]

Thank you.

[Lauren Everts]

You could feel it. So I get what you're saying, that a lot of brands are spending their money on marketing, whereas you're spending Your money on formulation and making sure that everything is clean, which I love.

[Jenna Covello]

Yeah, not just clean, though. It has to be efficacious. Right? It's like, why are you going to, like, buy a product if it doesn't work? And I think when you're young and you're in your 20s and you're in your early 30s, you can't truly, you know, if something makes you break out or not. But not until you hit 35 can you really see if a product actually transforms your skin and leaves it better over time from consistent use. Right.

[Lauren Everts]

When you started the brand, you started with $300, and now you're doing 20 million plus a year. What did that look like with your $300? Like, talk us, walk us back.

[Jenna Covello]

I had a kids brand that I. It was on every celebrity kid. It was on Madonna's Kids. It was on Puffy's Girls. I was doing, like, these celebrity birthday parties where kids could come and paint, like, these dolls that I made. And the whole. The whole idea was unity through art, that you could take this doll and you can paint it black, white, pink, and that, you know, that it didn't leave anyone out. It would probably do really well now. It was kind of ahead of its time. This was back in, like, 2011, 2012. But the brand, like, never took off. I had the brand in Fred Siegel, all the best, like, kids boutiques. But it just never sold. It just. My mother told me. She's like, this is a joke. You don't have a company, and you need to go back to work. And I'm like, oh, my God, I hate you. So I did. I went back to work as a shoe designer because that's what I had gone to school for. And I was, like, super miserable. I went to Bushwick and I did ayahuasca, and I.

[Michael Bostic]

What year was this?

[Jenna Covello]

2014.

[Michael Bostic]

Oh, wow. This is like, before everyone was talking about all this stuff. What drew you to ayahuasca that early?

[Jenna Covello]

So I had a friend. She actually. Oh, you guys should actually have her on the podcast. Talia Eisenberg. She has a place in Mexico called Beyond. It's an ibogaine place. You probably heard of it before. The Wolf of Wall street actually went there to get sober.

[Michael Bostic]

The real Jordan Belfort.

[Jenna Covello]

Yeah.

[Lauren Everts]

Ibogaine. That's what that guy talked about.

[Michael Bostic]

We talked about ibogaine on the show.

[Lauren Everts]

Go ahead.

[Jenna Covello]

Yeah. So I met her in the Hamptons in 2011, and she's like, you need to come and do ayahuasca. And it took me, like, three years. And so I went in 2014, and I, the first ceremony, I came out of it, and it was very clear that I had to stop the kids line. Like, I just had this, like, a lot of clarity to put the kids line aside and to shut the door and that the next thing would open. And two weeks later, I, I, I think it triggered a lot of endometriosis pain. I think it woke a lot of things up emotionally for me. And I was having really bad cycles, the worst cycles of my life. And all of the naturopaths and doctors were saying, cut aluminum from, from, like, your body by, by eliminating the antiperspirant, because it's an endocrine disruptor. And your estrogen is like a 1065, which is enough for, like, a block of women. Right? You have to do everything to cut the estrogen. Which Will Cole was the only person that was able to get my estrogen. But that's for a later conversation. And so I could. I was using these natural deodorants, and they made me smell so bad. Like, my friend was sitting next to me, and she's like, you, like, smell like a kebab. And I was like, I know I'm using these natural deodorants, and they're making me smell a way I've never even smelled like in my entire life. And I'm like, I'm going to cook my own deodorant. And it was two weeks after the ayahuasca. Like, it definitely had something to do with it. And then I was determined. I cooked it over a hundred times for nine months. And then finally, like, I got the consistency right, and I came up with the name Agent Nator. I was calling myself the agent of nature because I would hand out supplements to all of my friends, trying to get them better during flu season at the time. And they're like, you need to do something with supplements. I'm like, no, that's not sexy. They're like, no, you'll do it later. And at the time, I was still like, no, I'm not gonna do supplements. But I was super into supplements, like, even since, like, the late 90s. Yeah, I gave it to friends, I gave it to family, and somehow Naomi Campbell got the deodorant and loved it. And everybody kept asking me to make more.

[Lauren Everts]

So hold on. You're cooking deodorant in your kitchen? What does that entail?

[Jenna Covello]

Buying a lot of baking soda at Whole Foods and them asking if I'm trapping in the kitchen, and I'm like, well, sort of, but not in the way that I used to too.

[Lauren Everts]

Different. Different way.

[Jenna Covello]

Different way.

[Lauren Everts]

What does trapping mean?

[Jenna Covello]

It means, like, what does that mean?

[Lauren Everts]

What does it mean?

[Michael Bostic]

Lauren, let's not. We're not going to go into a whole street lingo lesson on this. On this show with you right now. It's just not.

[Lauren Everts]

What does that mean?

[Michael Bostic]

I don't think it's a good use.

[Lauren Everts]

Of urban dictionary trapping in the kitchen.

[Jenna Covello]

Trapping. Like, you're like you're cooking in the kitchen.

[Lauren Everts]

You know, the headline for this podcast is going to be Jenna of Agent Notorious. Trapping in your kitchen.

[Jenna Covello]

I love it. Okay. People are gonna.

[Lauren Everts]

I don't know what trapping means. I'll look it up later. And you were cooking deodorant in the kitchen, and you finally come up with the recipe after nine months. So how do you know to bottle it?

[Jenna Covello]

I had been bottling it, but it would be too soft or it would be too hard or it would melt. And I would take all of these supplements. I would walk them over to detox market, and they'd be like, oh, this is greasy. No, this is melting. They would say no every week. And I would just keep bringing it back and bringing it back. And then finally they're like, oh, this is actually kind of nice. And I didn't have the money to screen print the bottles, so I put a sticker on the bottle. I bought white boxes from you line. I put a sticker on the front and a sticker on the back. And I had this amazing photographer, Carlos, who, like, made gorgeous photos with me. And then we just started an Instagram, and then accounts started asking to sell it.

[Lauren Everts]

What was the first thing where you really saw momentum with the brand?

[Jenna Covello]

I kind of think I saw it from the beginning because it was profitable kind of since day one.

[Lauren Everts]

So right when you launched the deodorant, you started to see the profit roll in.

[Jenna Covello]

I saw the profit rolling.

[Lauren Everts]

And how do you think about each thing you launch? Because it's not like a linear straight line. Like, you know, some, like, makeup brand will launch a lip gloss and then a blush, and then, like, your brand isn't like that.

[Jenna Covello]

Yeah, I think I look, I think I paved the way for other brands to be able to do that because I had the deodorant. And then I went to school in the south of France, and I discovered this incredible rosehip oil and rice bran oil, and then I discovered calcium ketoglucinate, and I discovered this very stable vitamin C and I had this helichrysum from this supplier in X in Provence. And I'm like, I'm going to make a face oil. And it's going to be like a clean retinol because rosehip is high in vitamin A. High in vitamin A. Helichrysum helps with scars. And this is going to be like an amazing face oil. And I started formulating it in the south, finished formulating it in Paris, and I'm like, wow, this is like, actually incredible. No one wanted to buy it. They were like, you make deodorant? Why didn't you come out with a candle? Why didn't you do, like, you know, something for your body? Like, you know, stick to body. And I just drilled the message every day, here are the six ingredients in holy oil. This is why you need to try it. And that's our number one skin care seller to this day.

[Lauren Everts]

And then tell me why you decided to launch a collagen. Because you, you have been. You've gone viral for talking about the different kinds of collagen.

[Jenna Covello]

So we'll call was. This was. He had 2,000 followers at the time. He was.

[Michael Bostic]

You love Will Cole, by the way.

[Jenna Covello]

I love Will. So this was back in like 2017. He had 2,000 followers. He was an account of ours. And I said, can you help me? My estrogen is like, it's been like insanely high. I cannot get it under control. None of these naturopaths help me. And all of these other naturopaths were telling me to eat more phytoestrogens and to take dim. And phytoestrogens, like, are cruciferous vegetables, right? Like broccoli, cauliflower. They would have me, like, eat fermented soy, which is the tempeh saying that phytoestrogens can cut xenoestrogens, which are in plastic and fragrance and household cleaning supplies. So there's this notion that you eat the phytoestrogens and you avoid the xenoestrogens if you're estrogen dominant and if your body is overloaded with estrogen. I learned from Will that doesn't know the difference between xeno and phyto. So you're basically just overloading your body with more and more estrogen and it's piling up. He was the first person to teach me this. He got my estrogen under control in like six months. So I went back to him and I said, look, I really believe in what you're doing. Like, I think you're gonna be like a huge deal. Like, I think you're really, like, gonna blow up. And I want to make a product with you. We came out with a supplement called Holy Youth. It's Spirulina, Holy Basil Marine Collagen Pearl. And it flopped. Everyone hated it.

[Lauren Everts]

I was gonna say, I don't have that.

[Jenna Covello]

So we launched it in 2018.

[Lauren Everts]

I was like, where's that?

[Jenna Covello]

I would do these trainings at Neiman Marcus. They would open it, they would smell the spirulina, thinking it was the collagen. They would gag. Oh, this is. Is disgusting. They would, like, spit it out. No one could handle this Spirulina.

[Lauren Everts]

I couldn't handle this.

[Jenna Covello]

I'm just.

[Lauren Everts]

I. Beauty's pain. Chug it down.

[Jenna Covello]

I heard you can handle. Yeah, I heard you can handle the. The pain. Michelle was telling me, you can handle the pain.

[Lauren Everts]

It's fine. No one would drink it. Bring it. I'll drink it.

[Jenna Covello]

It never sold. Like, it was, like, a complete flop. So then it's Covid. It's like, two years later. I'm, like, selling none of this, like, powder, right? My mom calls me, and she's like. She goes, I hate that Holy Youth. She's like, but the collagen in it. She was like, it really works. She's like, I don't know what you're doing or where you're getting it from. She's like, just send me your collagen. And I'm like, oh, that's a really good idea. I can send it to you with the pearl powder, because that's odorless and tasteless. I call Will. Oh, I had done, like. I had taken some mushrooms, and then I saw the packaging for it.

[Michael Bostic]

A lot of psychedelics in your life.

[Lauren Everts]

I love that it comes in the packaging.

[Jenna Covello]

I love anything to disassociate. Kidding. Kidding. I don't drink alcohol, but I love to hallucinate a bit. So, no. I had taken mushrooms, and I saw. Oh, I was getting canceled really bad. My Gemini mind is going all over the place.

[Michael Bostic]

What did you get canceled for?

[Jenna Covello]

Oh, God. This time, I was getting canceled for something about kids and saying that we should leave kids out of politics and the kids shouldn't, like, you know, we shouldn't. We should leave the kids alone. That's something that I had said we should.

[Lauren Everts]

You got canceled?

[Jenna Covello]

Yeah, it got canceled really bad. And the person had her five minutes of fame. And the most liked she ever got on any post was this one back in 2019. So anyway, I went to Art Basel. I took some chocolate mushrooms. This was in 2019. And I saw These, like, brands flashing, and I saw, like, the Versace Greek key. And I saw, saw, like, Chanel, like, these logos. And then I saw Agent Nator. And God was like, jenna, you're one of these. Like, don't worry about these people. Like, you're here. Like, like, you are safe and your brand is protected, and you're gonna do amazing. And I'm like, oh, my God. And I, I, I went and I took a bath, and the bath turned into this, like, mother of pearl tub. And, like, the packaging was this blue, like, pearlescent. And I was, like, touching it. I'm like, I need to make this packaging. I'm like, I don't know how I'm going to do this with a bottle, but maybe a bag. So that's where Holy Mane came from. And I called Will and I said, listen, we're launching this product. Give me the correct dosage. Because Will is amazing with making sure that you're getting a therapeutic dose, right? And that's so important because all of these supplement brands that come out like, are you really getting that therapeutic dose to actually make a difference in your health?

[Lauren Everts]

I am going to give you the holiday hack of a lifetime. Okay? 70% off all your favorite brands. I'm talking the best brands from KitchenAid to Cuisinart to Nuna to Lalo to even Caraway. All you have to do is go to from rebel.com and you can find everything on this site from trending toys to espresso machines. Everything is all organized. So if you go on, you can shop these brands that are normally pretty expensive for 70% off. But you have to act fast because every deal is a one of a kind. So if you see something that you love, you want to add it to your cart before it's gone because it might not be there tomorrow, which is really important. So I once went on to get something from Crock Pot. Love that brand. And I forgot to put it in my cart and it was gone. But that's okay because I found something from Great Jones, which is another great brand. Really. You cannot go wrong on from rebel. Com. So whether you're checking off your gift list, upgrading your home for holiday hosting, or just treating yourself, Rebel has it for way less, up to 70% off. Spread some holiday cheer and serious savings at from rebel.

[Jenna Covello]

Com.

[Lauren Everts]

Take a look at the holiday gift guide as well. Go to from rebel.com pages/holiday-gift-guide from rebel.

[Jenna Covello]

Com.

[Michael Bostic]

Let's take a quick break to talk about just Thrive, one of our favorite products. One of our favorite brands, and that is because they make the highest quality gut products on the market. Remember when you were a kid and you had an iron stomach? You could eat anything you wanted. Never get sick, never feel queasy. Pizza, ice cream, peanut butter and jelly. Nothing phased you. But these days, if you're like most people, you feel like your stomach's a bear trap. One wrong bite and you're done. Here's the thing. Years ago, our ancestors ate lots of bitter plants daily. That made our digestion work. We don't do that as much anymore, and that's because our modern diet has completely eliminated these essential compounds. You've heard us many times on this podcast talk about the Just Thrive probiotic. We've had the founders of Just Thrive on this podcast multiple times, but now we're also loving their newest product. Just Thrive just launched Digestive Bitters. We chatted with them back in March all about this incredible product. And what they are is tasteless capsules that contain 12 bitter herbs clinically proven to wake up your digestive system for results. You can feel like no more bloat, burps, or belly aches after meals. Just comfortable digestion like when you were younger. Just Thrive Digestive Bitters even supports natural GLP1 production. GLP1s have been a huge topic this year, and these bitters can help the natural GLP production in your body, helping control cravings and keeping you satiated longer. So check it out. Give your gut the care it deserves. Try Just Thrive Probiotics and digestive bitters today. Risk free and save 20% with code [e-mail] code TSC see the difference for yourself or get a full product refund, no questions asked. Again, that's justthrivehealth.com, code TSC. Let's take a quick break to talk about Jevity. Lauren and I recently interviewed the founder of Jevity on this podcast that episode is forthcoming. What we learned was nothing short of incredible, groundbreaking stuff that I think everyone should know. So what is jevity? Jevity tests 100 plus biomarkers, hormones, metabolic health, inflammation, micronutrients, biological age markers from your home, and uses functional ranges, not just clinical ones. They do this by taking your blood. But here's the thing. It doesn't have to be scary giving your blood because they can come to your house. They have this whole process. It's comfortable and the results that you get after could be life changing and even life saving. Many of us know that we need to go and get our blood tests done. But many of those blood tests do not give us enough information. They give us the bare minimum and it leaves us with blind spots, not knowing what to supplement with, not knowing what the risks are. And this is why Jevity is so important. After you get the test, they give you personalized protocols based on your data with zero guesswork. Like I said earlier, we are recommending you talking about a lot of supplements all the time. But what is right for you? With Jevity, you have no generic supplements or one size fits all plans. Everything is built from your actual biomarkers. Your care team interprets results, identifies what's suboptimal, and creates a protocol specifically for you, then retests every six months to track improvement. What I love about this platform is it's all about prevention, overreaction. Nate, who recently came on the podcast, lost his father unexpectedly to a late state lung cancer. And here's the thing. The tragedy wasn't just the loss. It was realizing it could have been caught earlier. With better screening and proactive monitoring, Jevity exists to catch problems before they become catastrophic. Most serious conditions brew for years undetected. Annual physicals miss them. And this is how you stay ahead of that. Go to gody.com skinny and use code skinny at checkout for 20 off. That's G-O G-E-V-I-T-I.com skinny and if there's someone in your life you want to keep around as long as possible, your parents, your partner, yourself, this is one of the most meaningful things you can do. You can literally give someone the gift of better health. Don't wait until something's wrong to start paying attention.

[Lauren Everts]

You know what I love for babies? I love a minimal, calm Scandinavian design. And that is why I love Mushy. Mushy is known for soft, muted colors that are timeless. Everything is Scandinavian design, creating baby essentials that blend seamlessly into any home. Let me tell you, when you have three kids and you have three different aesthetics, it's really nice to have the baby stuff just be beautiful. They have these silicone bibs that I love. They're absolutely amazing when it comes to eating. They even have beautifully designed toys and teethers. All of their teething stuff is so gorgeous and the baby loves it. They also have widely love baby sets. Mushy creates everyday essentials that bring calm to parenthood. You should know that their products are designed with longevity in mind, made to grow with your family or even to be passed down. So what I did With Townes is I saved a lot of the food stuff by Mushy and then I handed it down to Bond. The best part about it though, you guys is everything is made from non toxic materials. They have like a premium food grade silicone that they work with and it's non toxic so you don't have to think about anything. If you're looking to gift parents this holiday season and maybe they have a baby, definitely check out Mushy's products. Follow them on Instagram at mushy for their next best giveaway and exclusively for the him and her listeners. Enjoy 20% [e-mail] with Code Skinny. That's M u s h I e.com Code Skinny. The code will be active for 60 days from air date. That's mushy.com Code Skinny. Does the collagen that you guys launched also do the same thing with estrogen? Because you mentioned you were in, you were trying to get estrogen down or.

[Jenna Covello]

Marine collagen doesn't have anything to do with the estrogen. No.

[Lauren Everts]

What I noticed from that product is hair growth. Yeah, I take it all the time. Skin, hair growth, Skin and nails. Yeah, yeah, that's what I. Is that what it's supposed to do?

[Jenna Covello]

Well, yeah. Well, at the time when we launched Holy Youth, we didn't have so many studies that really proved the efficaciousness of skin and hair that those studies are now coming out right now, actually the last couple years they've been coming out maybe since 2020. And basically what we knew for sure was that collagen coats your gut. It's like it's very gelatinous. So when you coat the lining of the gut, you have less leaky gut. Right. You have less inflammation in the gut. And when you have less inflammation in the gut, you have clearer skin, less rosacea, less inflammation in your skin. So that's how we marketed Holy Youth. Then all of these studies started to come out proving that it actually hydrates your skin from within, that it actually reverses fine lines and wrinkles, that it strengthens your hair. Don't take that.

[Lauren Everts]

It stops hair shedding.

[Jenna Covello]

I told him that's great hair.

[Michael Bostic]

Thank you.

[Lauren Everts]

I know, but he's trying to get in on my products.

[Michael Bostic]

It's going to be better though. So.

[Lauren Everts]

Yeah, he's going to. He's going to. I could see his brain spinning when you're saying all this. So all collagens though are. And I think you said this off air, not created equal.

[Jenna Covello]

No, because they take the Collagen. And okay, so this is what happened. We launched Holy Mane December 2020, right? Like in Covid. By March 2021, we were getting like thousands and thousands of messages from people saying, my hair fell out from COVID This stopped the shedding. Why does this work versus these other brands? And I'm like, you know what? I don't know. I'm like, I can, I need to talk to my. I need to talk to my supplier, right? Not that supplier. Who?

[Lauren Everts]

Dealer. I'm like, I need to talk to.

[Jenna Covello]

My DMI collagen dealer and find out why it works. And so they third party tested all of these other collagens and basically they take these other brands that sell it cheaper. They take the collagen, they manipulate the granule, they blow it up with a synthetic starch, gum or oil. They can do it with water. Now they don't have to list this on the packaging because if it's under a certain percent, you don't have to put it on the packaging that it has that it's been manipulated with like sunflower oil. And so what that does is you have a larger granule in the bag. So if you take Holy Mane, which is very dense, very sticky, it takes a little bit longer to, to mix, right. It doesn't dissolve as easy. If you blow that granule up, what happens? If you take a bag of Holy Mane and you increase the granule size, what happens?

[Lauren Everts]

I don't know what happens?

[Jenna Covello]

Well, you get like, you get like. You could get like three bags from one.

[Michael Bostic]

Oh, I get what you're saying.

[Lauren Everts]

Oh, I, what you're saying. That's what the other brands are doing, but you didn't do that.

[Jenna Covello]

Yes. So it's very dense.

[Michael Bostic]

So they dilute it, essentially.

[Jenna Covello]

Yes, they dilute it. They dilute it. So you're not getting a true efficacious dose. So they put it in the water, it dissolves in like, you know, a second because it's not a true therapeutic.

[Lauren Everts]

Yours is sticky. I totally know what you're saying. It's fine. If you froth it though, It's.

[Jenna Covello]

Yeah, it's fine. And I mean, I think it tastes delicious. Like, I love to eat it. And it's heat stabilized, so you can cook with it, you can put it in hot, hot drinks, cold drinks.

[Lauren Everts]

So that's the reason they're seeing such hair growth.

[Jenna Covello]

That's the reason, yeah.

[Lauren Everts]

It's also marine and it's marine wild.

[Jenna Covello]

Caught kosher cod, pollock and haddock. It's third party tested for Heavy metals.

[Michael Bostic]

What's the rub between marine collagen and bovine? Yeah, bovine.

[Jenna Covello]

Bovine helps your gut. Bovine is more gut.

[Lauren Everts]

And joints get out of my collagen. Michael, I can see your eyes.

[Jenna Covello]

What's really special about Holy Maid is that we have types 1, 2, 3 and 4. We have all of the types of collagen.

[Lauren Everts]

Okay, you mentioned something that you said about Dr. Wilcol. You said he healed you in six months. What did he do to heal you? How did he change your estrogen dominance?

[Jenna Covello]

So he cut out all of those phyto. Phytoestrogens. All of those heavy cruciferous vegetables. So no more vegetables, no more soy. He put me on an AIP diet. I was on it for like three years. I was the skinniest I ever was, which was amazing. It's a very hard diet to be on. It's a temporary diet. It's an anti inflammatory diet. It's great to do temporarily and then to add things back. You can't have any nuts, no nut milk, except coconut milk.

[Michael Bostic]

Is the main intention for this to balance the hormones? Is that the main reason to do that diet?

[Jenna Covello]

It's to get the inflammation down first and foremost.

[Michael Bostic]

And what's so hard about staying on that diet? What does it consist of?

[Jenna Covello]

Okay, so it's the only fruit you can have are blueberries.

[Michael Bostic]

Okay.

[Jenna Covello]

You can't have any coffee. So no fruit, no coffee, no dairy, no crackers. You basically eat fish, meat, blueberries, very few vegetables, water, coconut milk is okay, some seafood.

[Lauren Everts]

And you already don't do alcohol.

[Jenna Covello]

I don't drink, no. Maybe like three drinks.

[Michael Bostic]

It's like an upgraded version of Carnivore in the sense that you can have no dairy though. Yeah, no dairy, but you can have no gluten. Okay, no gluten.

[Lauren Everts]

How do you think about having this strong brand and then also showing up online as yourself on your personal. Because it seems like there's like. And I like this about your brand. Like you get the authentic founder experience through your personal brand, but your own, your other brand agent, your brand agent, Nator. It feels also really strong. But you show up on social media in a strong way.

[Jenna Covello]

I used to show up on the brand page in a strong way. And then. And then Romaine, he owned Detox. He was like, why don't you just put it on your personal page? I'm like, okay, fine, Romaine. Because he would call me and say, jenna, they're like trying to cancel me again, like for selling you. He's like, can't you just put this on your personal page. I'm like, what do you.

[Michael Bostic]

Okay, hold on. I gotta. What do you get canceled for all the time?

[Jenna Covello]

It was my political views, okay? Which now I'm like, I'm like, I don't want to be like political anymore. Actually, I'm steering away from politics. It's a low vibration and I, I want to be in a peaceful state and I want to, you know, I.

[Lauren Everts]

Know what you're saying about low vibration. Like it feels like, it feels like when you talk about anything political that it brings you to, not you, but anyone, to a place of low vibration.

[Jenna Covello]

I get what you're saying because you know what happens? I'm going to like say this without saying anything political. I'm just going to say what sort of happens. You say something, you get canceled. I'm a contrarian, I'm a Gemini. If you cancel me, I'm going to go harder, I'm going to go in even stronger. I'm not the person that's going to back down. Right. And so then you become more polarizing and as they cancel you more, you kind of become more extreme in your view. And when you, when that starts to happen, you start to lose sight of somebody else's perspective.

[Michael Bostic]

I think that's very wise to say.

[Jenna Covello]

And there are always two sides to the story. And when you get so laser focused and have this tunnel vision of your perspective and your view, you're not leaving anything like, for curiosity or to say like, well, maybe there's another side to this. And, and also it's kind of boring. You just want to hang out with the same exact. Like before, I'm like, I just want to hang out with people that have my views and that think exactly like me. And now I don't. Like, I appreciate having an open dialogue with someone who has a different view and who can open my mind and share something different versus being in an echo chamber just to say that my way is the right way. And so I think that that's kind of why I changed, because I do think that there's two sides and also there's a lot of fear mongering that goes on. And then coming out of all of that, the last 10 years, I'm like, well, you know, the world is still, still here. We're still going on every day.

[Michael Bostic]

And it's a very self aware thing to say. Not a lot of people that do comment politically come to that conclusion, unfortunately. I think most people start to go down that road and they start to get A lot of attention, many of which they never got before. So, for example, I know we talk about this all the time on this show. We try not to be a political show, but I think everything now touches some kind of politics in some ways, especially with the state of the Internet. But I would not label this show a political show. Right. It just touches. But I know it would be very easy to, quote, unquote, get viral ratings or to get something seen if Lauren and I decided to veer one way super far right or one way super far left. And the problem with that is, like, I know that mechanic of doing that works temporarily. Temporarily. But you get the reinforcement of, like, wow, look at all the attention. Look at all the commentary. Look at all the people, like, sharing this.

[Jenna Covello]

I used to get it.

[Michael Bostic]

Yeah.

[Jenna Covello]

And so I've been through this, and now I'm coming out the other side and I'm not getting, you know, that I still go viral with some things. But you get crazy attention when you're in that echo chamber.

[Michael Bostic]

Yeah. And I think the problem with that echo chamber is because you get that attention whether you veer one way or the other, your ego gets boosted. And then you think, like, I must be right.

[Jenna Covello]

Yes.

[Michael Bostic]

And we talk like, Lauren and I have done this show for a decade now, and what the biggest thing that I've learned doing it that long is that every single person has a story and a reason to why they came to the conclusions they come to.

[Jenna Covello]

Yes.

[Michael Bostic]

Like, I may feel fully disagree with someone's lifestyle and their decisions, but talking to people, you get to understand, like, most people don't start out with bad intention. They're raised a certain way, they grew up in a certain area, their parents thought away, and now they kind of, like, carry that on with them. But I think so many people these days are quick to be like, you think this way or not, or you're not, like, one way or the other, or you're either with me against me. And people don't listen to enough stories. And so what we always said is, like, we're going to have anyone that we find interesting on this show.

[Jenna Covello]

Yeah.

[Michael Bostic]

Regardless. Left, right, center, up, down, sideways, we don't care. But I think to your point earlier, like, people do a really good job of blinding themselves to a large population and portion of the world that maybe thinks differently than them.

[Jenna Covello]

Well, also, you know, back, you know, from 2012 to 2020, if anybody had a different view, they were getting canceled really badly. Right. And now, like, the tables are turned and, you know, I am against that canceling. And I'm not for that canceling on either side. And now I see both sides doing that canceling. And I don't want to do that to people. I actually want to be.

[Lauren Everts]

Has anyone actually really been canceled? Like, I feel like canceled is kind of like, not the right, like, word. Who has actually been. You can't push someone off the Internet.

[Michael Bostic]

Well, I think the term canceled is really, like, it. I think it now refers to what.

[Jenna Covello]

Sharon. Sharon Osborne. Like, you know, I think.

[Michael Bostic]

I think there's, like, there's.

[Jenna Covello]

There's canceled from the View. She couldn't, like, be on the show anymore.

[Michael Bostic]

I mean, listen, partly why we built our own media platform and production company is. Is like, now, like, the only way I could be thrown off the air is if I throw myself.

[Lauren Everts]

But she could go launch a podcast. I think she did launch a podcast. So it's not like they're like, okay.

[Michael Bostic]

So here's how it would work. Some. Somebody would say something on one of these. It happens to me all the time. Somebody would say something on one of these channels. People don't like what they say. The Internet, a corner of the Internet rallies in and writes a bunch of emails to people that, you know, maybe advertisers or, like, they write them to. Like, I've seen, like, somebody. I'm not gonna say what shows, but you can imagine who. People get mad about something one of Dear Media shows said. And I get all these stupid emails from Be like, take them off there. You have a responsibility. And that's how it happens. Right, People.

[Jenna Covello]

I think successful people are doing that, though.

[Michael Bostic]

Not. No, but what happens is it floods.

[Jenna Covello]

Yeah, it does. With all these people who have floods.

[Michael Bostic]

Somebod inbox. And then the pressure is like, if. Then say that I was of the mind. I'm like, oh, I'm running this company and I'm scared. I better. I better not work with these people anymore. That's how it works. Yeah, that's like an advertiser stops, then.

[Jenna Covello]

You cave in and like, f. That I'm not like, Yeah, I think.

[Michael Bostic]

I think as it relates to, like, to your point, though, Lauren, like, can you be c. I think, like, yeah, you're right. Like, you can. The people that get cancelled are the ones that have built outside leverage that they can't control. Meaning they, like, you know, if you're on a network television show and all your advertisers fall off in. The network fires you. Yes, you can get canceled. If you're. If you have one advertiser that Is like that your whole living is depending on and that person drops you, then, yeah, you're canceled. But if you're just of the mind where you're just going to keep showing up and creating and saying your thing like, then no, you cannot be canceled.

[Lauren Everts]

Yeah, it's just a thought.

[Jenna Covello]

Yeah.

[Lauren Everts]

But anyways, you stay true to your values by refusing VC funding.

[Jenna Covello]

Why? I don't want to be controlled. I want to be able to say and do what I want. I don't. I run the brand from a very intuitive place. I feel like some people in the beauty industry take a lot of finance and a lot of money and they spend it all. They kind of don't know what they're doing with it. That world really scares me. Once I get my sales to the number that I want them to be at, then I would consider. But I want to build it on my own for as long as I can. I want to be on the COVID of Forbes and I want an amazing business article to inspire girls that I came from this inner city. I started this brand with $300 and I was able to take it to X amount on my own without loans and without debt and without any VCs. Now that you're not talking about Anastasia, she's my inspo. Read her book. Did you have her on the podcast?

[Lauren Everts]

We had her on the podcast.

[Jenna Covello]

Oh, that's amazing.

[Lauren Everts]

I gotta read her book.

[Michael Bostic]

Did she do my eyebrows?

[Jenna Covello]

Yeah. Read the book. Raising eyebrows. You need to read that book.

[Lauren Everts]

I'm gonna read. Is it good?

[Jenna Covello]

Yeah, it's great. She, I mean, do you know she, like sold like 30 of her company for a massive amount of money?

[Michael Bostic]

She did very well. Yeah.

[Lauren Everts]

I never heard that.

[Michael Bostic]

Elizabeth. She's been building that brand for a very long time. She's been putting in the work. I don't think.

[Lauren Everts]

You know what, you guys remind me of each other, though. There's similarities.

[Jenna Covello]

Really?

[Lauren Everts]

Yeah.

[Jenna Covello]

Like what?

[Lauren Everts]

I don't know, just in the way you're running your business. She's. She. I think she did it for like, I want to say 25 years or something crazy. She put in the effort.

[Jenna Covello]

Yeah.

[Lauren Everts]

She did anything that you can do in your business. She was an octopus. You guys have similar energy.

[Jenna Covello]

I like that. Thanks.

[Lauren Everts]

What is the pushback that you get right now online, if you're not talking about politics?

[Jenna Covello]

They like, say I had gels on this summer. I had gels on my nails because I was like going to Europe for like two months and I can't get my nails done. Like every Two weeks. So I put gels on and so they're like that's false advertising. So I'm not.

[Lauren Everts]

I don't understand why they care about that.

[Michael Bostic]

I don't know.

[Jenna Covello]

Because they're crazy and they need to go work like you're getting.

[Lauren Everts]

Because your brand is, is, is one way you can't have gels.

[Jenna Covello]

I don't know. I don't know. What do you think? What's the logic behind it? I don't know. They're just trying to find anything.

[Lauren Everts]

I think when you've gotten to a place where you're picking apart someone for the kind of nail polish they where it's time to look in the mirror.

[Jenna Covello]

Yeah.

[Lauren Everts]

It's a really big waste of your life capacity.

[Jenna Covello]

Yeah, for sure.

[Lauren Everts]

I mean I just. Who cares.

[Jenna Covello]

Yeah.

[Lauren Everts]

If you wear them or you don't. Also the way I run my life is I like to be so non toxic in so many ways. But then like I'll wear a toxic foundation.

[Jenna Covello]

Yeah. What kind of toxic foundation do you like?

[Lauren Everts]

I like Haus labs by. Is that how you say it?

[Michael Bostic]

How you want to describe these?

[Lauren Everts]

What do I like, Michelle?

[Jenna Covello]

Is it. Isn't that by Gaga?

[Lauren Everts]

Which one do I like? I like stuff that's toxic. Armani. Yeah.

[Jenna Covello]

I like the ysl. Yeah. I mean you are no Dior unless.

[Lauren Everts]

Someone is absolutely perfect and you have perfect perfection in every area.

[Jenna Covello]

Yeah.

[Lauren Everts]

Don't know.

[Michael Bostic]

We go for me if you're not perfect. This is a perfect. Using the word perfect. This is a great example. Lauren and I for forever get labeled as like, like Maha. Right. Conspiracy. Because we had some people that are part of the mob and we do. And here's the thing. I admire a lot of the things they're trying to do. I admire a lot of the people.

[Jenna Covello]

I do too. There's some things I really like and some things I don't.

[Michael Bostic]

Yeah. And I was supportive publicly of Bobby Kennedy when he ran because I think that this health system in this country needs an overhaul. And I'm very supportive of the people that have like made that their mission. Like we have Gary Breca and Paul Saladino and we've had a lot of these people that we're friends with. But I make it very clear to all of these people, including Paul and Gary, like if we go out at night, I'm ordering a margarita, I'm smoking a cigar, I'm going to like if I'm going out with my friends, I'm like, I'm going to enjoy life. And I think like the Problem again with all of these messages.

[Jenna Covello]

Black and white.

[Michael Bostic]

It's. Yeah, the black and white. I don't like it and I don't. I definitely don't like being thrown in a camp just because I live one way at sometimes and one day. I like the ability in life. I think this is most people. I think most of our listeners and viewers are, are this way. They want to be able to live it up a little sometimes and have some fun and kind of have a cheat meal and maybe put on. What is it?

[Jenna Covello]

Take a mushroom.

[Michael Bostic]

Yeah, take a mushroom. I might do that too.

[Jenna Covello]

And then once in a while, foundation on.

[Michael Bostic]

Yeah. 80% of the time you want branch basics and you want clean living and.

[Jenna Covello]

You want clean products.

[Lauren Everts]

I don't get why anyone cares what anyone else is doing.

[Michael Bostic]

But the point is because they don't.

[Jenna Covello]

Have a job, they don't have. They don't have a life. That's really.

[Michael Bostic]

I also think this, this is the problem with, with, with identity politics and basically tying yourself to a movement in such an aggressive way.

[Jenna Covello]

Oh, yeah.

[Michael Bostic]

Like, I could never go to one of these Maha dinners because I'd be there, like, be like, you know, who wants a drink? And like, I might want the thing. It's got a little sito I don't want. I really like the sito, but I'll probably have it if it's good.

[Jenna Covello]

Yeah, Like, I want to have like an apple pan or, or like in and out every once in a while. Right.

[Michael Bostic]

But totally. But here's the big thing. It's like if you can live 89 to of your life, the rest of the time clean with clean ingredients and clean stuff in the home, then you don't have to. You're not facing toxic overload all the time, where like a makeup product or a pinch of hairspray is going to derail your whole life and throw your hormones off. When people get sick is because most of the time their. Their whole life is the other way. It's like they're doing way too many bad things all the time. They don't have enough good.

[Jenna Covello]

Absolutely. I think I follow the 80:20 rule also. But also, if people. Look, there's a lot of naysayers that they hate what RFK is doing, but there's truth in that. Why is it that we go to Europe, we can eat pasta in Italy and not feel sick and not be bloated and not gain weight? Why is it that I can have raw goat cheese in America from Erewhon and still feel like crap versus Eating a lot of dairy in Italy, clearly there's a problem with the soil and the water. And to just recognize that and ask that question and say what is the issue? But instead people are so opposed to actually someone who brings a new perspective and can cast light on something. And the definition of insanity is doing the same thing over and over. Why are so many people obese in America? It's like for a variety of reasons, the pesticides, the constant spraying, the spraying in the air, the cloud seeding, the water. For me, I think a lot, a lot of it pertains to the water. Also the portions. In America, when we go to Europe, our portion of pasta is like a quarter of the size in a that than that in America, the portions that were served here are so large, nobody talks about this.

[Michael Bostic]

Well, it's a. Well, there's a couple things in that, the lot to unpack there. But I think for me, I look at it in a similar way where whether it was RFK or Maha or somebody else in some other movement, I looked at it as like what we're doing in the country as a population is just not working. We're sicker, more obese, more disease than we've ever had. So like clearly some change needs to happen. So I'm for anyone who's willing to questioning. Yeah. Willing to look at the clear picture and say, okay, something we're doing is not working. These are not the results we want. You don't want obese children, you don't want all these diseases, you want sickness. I think from the portion perspective, there's a little bit of that. But I also think putting a little bit of it on Americans as individuals and saying like, the reason the portions exist that way is because you're eating the whole fucking plate all the time. Like when I go to a restaurant, if I get full, I just stop eating. But a lot of people, like, I got this big ass plate, I'm really full, but I'm just gonna slog it all down. It's like, no, no, no, you gotta control yourself a little bit. And I think we have to ask ourselves like why we're so out of control that we need to eat that amount of food all the time.

[Jenna Covello]

Probably because of the depression and our grandparents told our parents, like, finish your plate, finish your food. I had to like work for that food. So we've been, whatever the reason, I.

[Michael Bostic]

Just get nervous when people are like, well, I had to eat all of it because it was the portion saying, no, no, no, you got to have some Self control.

[Jenna Covello]

Yeah. They say if you can control what you eat, you can control anything. Did you know that?

[Michael Bostic]

You hear that?

[Lauren Everts]

My love is the best at it. I've never seen anything like it. He just if right when he feels 80% full, he just stops. Ever since I've known him.

[Jenna Covello]

That's great. That's amazing. Self control, that's hard for people because they like the taste. They eat for the taste, not because their body is telling them that they're stuffed.

[Lauren Everts]

I've never seen you overeat once.

[Michael Bostic]

Well, okay, listen. Not even saying that it's for me individually, but I think that what we've gotten really good at as people and a part of why I like what you're doing is like we've just gotten really good at ignoring the signals our body's trying to give us. Right. Like for me, it's. My body tells me, oh, I'm full. And so what it's indicating to my brain is that I'm full. That means I've had enough, I'm satiated. I think what we do a good job of many people, and I'm not saying I think a lot of people do this, I've done this at times is we just ignore the signals. We do it with alcohol, we do it with drugs, we do it with many things.

[Jenna Covello]

We do it if we're around the wrong people.

[Michael Bostic]

Yeah, we ignore our gut intuition. We do things that we know we shouldn't be be doing. And our body is evolved and we're. The mind is smart, it knows what it's trying to tell us. But we're just really good at being like, no, I gotta ignore, I gotta ignore that. Like that caution just keep going.

[Jenna Covello]

So true. Like being observant and having that self awareness is like so life changing too. For all areas work. I feel like when, when people's lives are not working for them to take a look and to say like, you know, to observe like their friends, their family, what they're eating, where they're hanging out, their spirituality, everything has to be like looked at as a whole to kind of do like an overhaul.

[Michael Bostic]

And yeah, we wait. We wait for catastrophe to happen and to occur before we decide to change something in our life. Right. Like, yeah, we, I think that is. And again, back to the health care in this country. It's like we wait till the disease is unmanageable. We wait till we're so obese that we can't move. We wait till we're so sick that we can't get out of bed.

[Jenna Covello]

Like being prevented.

[Michael Bostic]

Yeah. There's things along the way where, you know, like, you know, if you're listening to this and your back's hurting when you're waking up in the morning, like there's, it's an indication that you probably need to do something to strengthen your back or your core or something your body's trying to tell you. Like if you like hormones, if you're starting to feel sluggish in the morning, you can't wake up and you're slow. Like it's something you can't sleep, it's telling you. But what happens is we wait too long, then it's too late.

[Jenna Covello]

Yeah.

[Lauren Everts]

What corruption or misleading practices are you seeing in today's beauty industry?

[Jenna Covello]

Again, it really is about that people are marketing and putting all of their money towards marketing dollars and not formulation. Do these formulas really work? Do these supplements really work? And there's a lot of amazing brands out there that do work. But I think, you know, I think that that's the number one thing and I think that's been going on for so many years with makeup. It's different. It gives and instant effect. Right. It's visual. But when you're buying skin care and it's being hyped by celebrities and by marketing and by seeing these ads everywhere and there's a serum that's $400, you know what I saw go viral? Botter came out with a, with a skincare line with Dua Lipa. It's a lower price. And everyone is like, why is this priced so much lower? Why should I buy your $400 serum? If you just launched a serum with Dua lipa for under $100, what's the difference? People are getting very confused by that.

[Lauren Everts]

It's like the, the brands that launch like a $3,000 bag, their price points are 200. It's confusing.

[Jenna Covello]

Yeah. Because it's all marketing. Right.

[Lauren Everts]

So many times during the day, I just want a drink that feels real, something bubbly and cultured, that tastes great and actually heals my gut. That's why I've been drinking so much Synergy Kombucha. Both at the studio and at home, our fridge is always stocked with synergy. Here's the thing. This is real kombucha. No shortcuts. It's always raw and never pasteurized. Synergy is made with real organic ingredients that you can see and taste, and that's how you know they're working. You're getting scientifically backed benefits with every sip, like Gut health, digestive support immunity and protein absorption. Synergy is the OG Kombucha and I've always loved their story, which goes back 30 years. Founder GT Dave first began brewing in his parents kitchen in 1995 after his mother's breast cancer diagnosis. Inspired by her recovery and the healing powers of Kombucha, he kept perfecting the recipe and eventually shared it with the world. That very same recipe is what you'll still find on shelves today. Crafted with authenticity and trusted for its real benefits, each bottle delivers 9 billion living probiotics across a diverse spectrum of beneficial bacteria. You won't find in your average supplement. That diversity comes naturally from the way each batch is slowly fermented. These living cultures work hard to help your gut thrive, and when your gut microbiome is more diverse, the benefits multiply, all working to make your gut feel better. It's a daily reset for your body any time of day that you'll actually feel. And Senergy doesn't just improve your wellness, it also tastes great. There are over 20 bold flavors, so you'll definitely find one that you love. I've been into Senergy forever and I usually gravitate towards the tropical flavors, but this fall I've been reaching for more flavors that celebrate the season. Honeycrisp, apple, Cranberry, Blood orange. They really have a flavor for everyone. Each one is tangy, vibrant and naturally bubbly. There's a party in every bottle. There's a reason Kombucha is my go to. And of course there's a reason it's always Synergy. They were the first bottled Kombucha, paving the way for Kombucha as we know it, and it's been the number one in the US and worldwide for over 30 years. So sip it, love your gut and feel. Feel the power of Kombucha when it's crafted the right way. The Senergy team can't wait for you to experience the gut health benefits of real Kombucha, so they're treating you to a free bottle. Just slide into Energy Kombucha's DMS on Instagram and send them the code Synergyskinny to claim your coupon. That's energicambucha on Instagram. Drop the code and sip on your complimentary bottle while supplies last. This show is sponsored by Varocity. Welcome to an all natural way to slim down, get energized and sharpen your focus. It's revolutionizing health by tackling the root cause of so many issues. What do you guys think? It Is surprise. It's metabolism. With Verasity's drug free, clinically proven and doctor formulated solutions, you can support your body's needs to live your healthiest life. So if your goal is weight loss, then you need to try the metabolism ignite. This is the number one doctor recommended GLP1 booster and GLP1 alternative. So there's no side effects, no allergens. So it's a natural, safe, plant based aid that results in 85% reduction in hunger and it's clinically proven to lose on average £9 in 90 days. I have a girlfriend that's been using metabolism ignite for a few months and she feels amazing. She's already lost weight and she even notices that her energy went up. I talked to her in my pilates class and she was like raving about it. So what's in Veracity? I found out that it's a unique blend. So it has coffee bean extract in it, magnesium hibiscus extract, and it's safe to take along with GLP1 medication to aid in boosting your metabolism and appetite control. So make the switch to GLP1s the natural way. Head to veracityselfcare.com and use code skinny for up to 45% off your order. Once again, that's veracityselfcare.com for up to 45% off. And make sure you use our promo code Skinny so they know we sent you. This episode is brought to you by the Skinny Confidential Times Heaven Mayhem. So this is the ultimate bedside essential. I'm going to turn you on to the chicest storage situation. So by my bed, I used to have all these different things. I would have my kindle and mouth tape and jewelry and my son's pacifier and crystals and all of these things by the bed and it looked sloppy. So I teamed up with Pia Mance of Heaven Mayhem to create the bedside book box. This is genius.

[Jenna Covello]

Okay.

[Lauren Everts]

It's crafted to hold everything that you reach for in the bedroom. So your kindle, your mouth tape, your eyeball, your silk eye mask, your even a place to store your jewelry. There's like little ring holders and it looks like a book. Okay. So when you see it, it looks like this huge, beautiful coffee table book. We designed two different ones so we have a textured hunter green one. It's everything I wanted in my room. And then we also designed the bedside box in cream so you get something a little more neutral. How I like to use these boxes is I stack them on top of each other and I have all My bedside essentials. In these boxes, we designed a little compartment that fits your mouth tape perfectly. So I have my Navy uniform mouth tape in the little compartment. And then we have a little ring and jewelry area, which is great. And then a perfect spot for your Kindle. So everything is measured perfectly. This is limited. Once it's gone, it's gone. And I'm telling you, it's going to sell out. Everything you need right within reach. Perfect for the holidays. Available now@heaven Mayhem.com. what are the toxins, the hidden toxins, the red flags that you're looking for when you buy a product?

[Jenna Covello]

I think that fragrance is a very nuanced subject. And not all synthetics are bad, and not all naturals are great. The problem is that you don't have to listen each fragrance on the bottle, right? So if you take Tide, for example, like I cut fragrance, fragrance, laundry detergent, probably 15 years ago. If I smell Tide, like on sheets, like, it instantly makes me sick. Why is that?

[Lauren Everts]

That happens to me, too. I can't even be around a towel at a hotel. I have to be like, I call down. I'm like, hi, can you please just use water when you're clean? You can smell it.

[Jenna Covello]

Before, I loved it. I loved it in my 20s because those there's. Because there's certain synthetic fragrances that are endocrine disruptors that completely mess up your hormone health, and you don't have any knowledge on which one is good and which one is bad. And that's. That's the issue right now, that there's a lot of synthetic fragrance that is completely fine and healthy, and it's not an endocrine disruptor. You don't have to list them on the packaging. It's listed as fragrance or natural fragrance derived from isolates. There's a lot of isolates that are derived from essential oils that have a lot of allergens or that can, you know, cause allergies in people. Just because something is natural doesn't mean that there's not an allergen in it. And just because something is synthetic doesn't mean that it's necessarily bad. There's a lot of white and green biotechnology. It's funny because, you know, I've been categorized one thing for so long, like, politically, but I launched the face oil with all of these white and green biotech actives. And so basically what that is is it's basically like plant stem cells. They take a portion of the plant and they replicate the cells in. In a lab so that they don't have to over harvest. They don't have to kill hundreds of thousands of flowers. And then white biotechnology is basically fermenting the actives. Like h. Like I use a high molecular weight hyaluronic acid in holy water, it doesn't dry your skin out. And that is like made from fermented ingredients. So yeah, I just think, I think it really, it really depends on, on the brand and, and what, what is in the product. I don't think enough people are looking at those ingredients, but I would say avoiding anything that's an endocrine disruptor. I think that fluoride and aluminum are the worst. You know, aluminum is an endocrine disruptor. You should not cook with aluminum pots and pans. You should not cook and wrap your salmon in. In tin foil in the oven. And you shouldn't use antiperspirant because your underarm absorbs up to 100% of what you put on it. Right. So any holistic doctor. Right. Naturopath is going to say the two most important things to cut out are the fluoride in the toothpaste and the aluminum.

[Lauren Everts]

Why the fluoride in the toothpaste?

[Jenna Covello]

Because they say it can cross the blood brain barrier. And.

[Michael Bostic]

But it's back to what we were saying a second ago, which is if you think a lot of things we're talking about, whether it's fluoride or tide or colognes or candles or whatever, it's one of the things it's doing is it's creating an atmosphere.

[Jenna Covello]

Toxic overload. It's too much with everything else that's.

[Michael Bostic]

Going on, it's that. But it's also creating a system where we can ignore the signals our body is trying. Like if you have bad breath or if your body's admitting odor, it's trying to tell you that there's something going on that potentially you can fix. But if you mask all that scent all the time, you can't tell what's going on.

[Jenna Covello]

Well, there's also a spiritual component to that too.

[Michael Bostic]

Sure, but it's.

[Lauren Everts]

What do you mean spiritual component?

[Jenna Covello]

Well, they say if you have bad breath, your throat chakra is closed and that you're not speaking up enough.

[Lauren Everts]

Ah.

[Michael Bostic]

There'S that.

[Lauren Everts]

Or.

[Michael Bostic]

But I mean, if you have bad.

[Lauren Everts]

You gotta get your meditations.

[Michael Bostic]

If you have consistently. I do Wayne Dryer body odor, it's probably because something in your detox or something in your gut or your body is trying to get out. Right. And so what we do is we mask everything and we go, oh, everything's fine. And again, it's ignoring signals.

[Jenna Covello]

When you make the switch to natural deodorant initially, you're gonna sweat more. Right. Because you've been clogging that area your whole life. Antiperspirant makes you not sweat sweat. Right. So you can't naturally detox. When you use natural deodorant, you're naturally going to sweat a lot more. So I sweat for, like, a year straight like crazy when I switched to my deodorant, and now I really don't sweat that much anymore.

[Lauren Everts]

Isn't it crazy that when we were teenagers, we used to use, like, Teen Teen. I used to use Teen Spirit or some teen. I forgot what it's called. Like, Soft Idea or from Bath and Body Works.

[Jenna Covello]

I had it. I had, like a. A, like an aerosol deodorant spray.

[Lauren Everts]

It's so wild when you look back on what you used when you were. It's so cool, though, now that I have kids and they start to get into deodorant and all. Like, you have the tools now to really be able to curate a list of things that are good for you products.

[Jenna Covello]

Yeah, for sure. And I feel like there is some truth to all of this, because why is there so much infertility? Right.

[Michael Bostic]

Oh, God. You go down this path. No, but I mean, listen, there's not just so much infertility. There's. There's so much heart disease, there's so many sleep issues, there's obesity, there's oral. There's so many. There's so many things that are going wrong from a health perspective in this country. And I don't blame. I. I think, like, the. The deck is stacked against a lot of people, especially if you're going, like, you know, we talk about this on this podcast all the time. If you're going through life as a consumer and you assume that everything on the shelf is fine for you and good for you, like, it's. It's a real danger. We're. You know, I was with some older guys this weekend for Thanksgiving, and they're a lot older, like in their 70s, 80s. They're like, man, everybody's, like, sick and this and that. It was just. Wasn't like that in their day. Like, you know, you had a few people get sick here and there, but now the rates of sickness and disease are just, like. It's insane. Maybe because we're living longer, but I think it's likely because we just have too many toxic ingredients in our everyday life.

[Jenna Covello]

And the screen, I think the screen is really messing with people's health.

[Lauren Everts]

So do I. Cause when you wake up and you look at that phone first thing when.

[Jenna Covello]

You should be outside getting light in your eyes.

[Lauren Everts]

Yeah.

[Michael Bostic]

Well, the screen from a sleep perspective and also from an eye health perspective. Right. Like we didn't evolve to like be like this all the time. Like people, you know, Nobody looks far anymore.

[Jenna Covello]

Yeah.

[Lauren Everts]

I have some rapid fire questions. Okay, best hair growth tips.

[Jenna Covello]

Oh my God, I have so many. Okay, go. Okay, so first of all, you need to know the difference if your hair is shedding or if it's breaking off. Okay. If your hair is breaking off, that means it's dry. It could be your thyroid, you could be anemic, you could have low vitamin D. Or you could be over processing your hair. Once you're over the age of 35, your hair is going to start breaking off if you're over processing it too much. The number one tip I can give you is to coat it in coconut oil. Especially if you're in the Mediterranean all summer long, which I know you love to be in the Mediterranean, to just.

[Michael Bostic]

Rub coconut oil in your hair.

[Lauren Everts]

She might run into each other at Hotel de camp. She loves. She loves Hotel de Cap.

[Jenna Covello]

Yeah, they sell agent there too.

[Lauren Everts]

I love it.

[Jenna Covello]

So basically you coat your hair in coconut oil. You should do this too, because the sun and the, and the salt water dry the hair out so much. So I coated it in coconut oil all summer long. I wouldn't really blow dry it. When I was in Europe, I came back this fall with the best hair of my life.

[Lauren Everts]

Swimming with it. You wake up and put the coconut oil all over it and put your hair in a bun.

[Jenna Covello]

So I get in the. I like get in the shower, wet my hair, coat it in coconut oil, and then I kind of just like stay like that for like the week.

[Lauren Everts]

So you'll just leave it in your hair?

[Jenna Covello]

Yeah, and I put more in each day.

[Lauren Everts]

And you do try to get like a slick look.

[Jenna Covello]

Like, are you slick?

[Lauren Everts]

Did you like blow dry it or did you just leave it and leave.

[Jenna Covello]

It and do it? But yeah, or leave it back like this or just leave it down and it kind of looks like greasy.

[Lauren Everts]

Can we get an agent nature coconut oil mask?

[Jenna Covello]

I'm going to. Yeah, I'm, I'm working on making that. But that tip is like life changing. Along with Holy Gross, which is our topical hair growth treatment that I use all your sprays.

[Lauren Everts]

You have the scalp spray, right?

[Jenna Covello]

Yes, that's Holy Growth, which has the redensil and the Copper peptides and Solocousin and Spermidine.

[Lauren Everts]

You gotta get.

[Jenna Covello]

My boyfriend loves that, by the way.

[Lauren Everts]

It's a spray. It's the only. It's the only hair spray product that I'll put on my hair.

[Jenna Covello]

It doesn't make your hair sticky, oily or greasy, so you can style your hair with it. You have to take Holy mane every day. Take astragalus. Astragalus really helps the hair.

[Lauren Everts]

What's a struggle?

[Jenna Covello]

Working on. It's an herbalist.

[Michael Bostic]

What do you do for gray or nothing.

[Jenna Covello]

They say spermidine can delay it for a bit.

[Lauren Everts]

Not like actual sperm.

[Michael Bostic]

Spermidine.

[Lauren Everts]

I have spermidine. And spermidine is also in one of your products.

[Jenna Covello]

Yes, it's in calm beauty along with taurine with the amino acids. So it calms you down and then you age backwards.

[Lauren Everts]

Is that the magnesium one?

[Jenna Covello]

No, Calm beauty is the spermidine and the taurine.

[Lauren Everts]

Oh, the white packet.

[Jenna Covello]

Oh, yeah. The cherry. I love that.

[Lauren Everts]

I take that before I go to bed.

[Jenna Covello]

And look. Did you see the ingredients? Like, we don't use synthetic. Like, did you ever see products that are derived from, like, natural flavors and they don't list where those natural flavors are coming from? We use, like, organic dark tart cherry juice or we use organic key lime juice or organic coconut butter. Like, our ingredients for our liquid supplements are unparalleled.

[Lauren Everts]

Yeah, I really like your liquid supplements.

[Jenna Covello]

Yeah.

[Lauren Everts]

Okay, last question. One agent, a tour product everyone should be using. And I'm going to answer after you.

[Jenna Covello]

Only one?

[Lauren Everts]

Yeah.

[Jenna Covello]

Holy mane.

[Lauren Everts]

Holy main.

[Jenna Covello]

What are you gonna say?

[Lauren Everts]

I'm gonna say I like a lot of your products. I'm gonna say the collagen. But don't also sleep on the body lotion.

[Jenna Covello]

Oh, the body balm. People love the body.

[Lauren Everts]

Yeah. The body lotion gives you the prettiest clavicle.

[Jenna Covello]

Thank you.

[Lauren Everts]

I put it on my clavicle. Do you know what a clavicle is, Michael?

[Jenna Covello]

Yeah.

[Lauren Everts]

And it also gives you really pretty legs after you shave your legs. Crazy on it gives you, like, really gorgeous legs.

[Jenna Covello]

Yeah. And you wake up the next day and you're still hydrated.

[Lauren Everts]

Yeah. There's something about that product that I really like. And I like to put it on after I dry brush. It's just beautiful.

[Jenna Covello]

Thank you.

[Michael Bostic]

A good clavicle is a good thing to have.

[Lauren Everts]

How's my clavicle?

[Michael Bostic]

Great. I'm just saying, like a nice clavicle. Underrated body part. Carson knows what I'm talking about.

[Jenna Covello]

Ask me something really juicy, something really Juicy. Yeah.

[Lauren Everts]

What's.

[Michael Bostic]

Let's talk about immigration.

[Lauren Everts]

What's the most controversial hot take that you've ever had that pissed the Internet off?

[Jenna Covello]

It was in 2017, and it was the Women's March. No, was it 2016 or 17? 2017, it was the Women's March. And downtown LA, like, they left their trash everywhere. And I was like, you hypocrites. I'm like, how. How dare you? I'm like. I'm like, look at all this trash. I'm like, you know, I. I called them. See you next Tuesdays. They went crazy.

[Lauren Everts]

I bet your Reddit threads are fun, though. You should get some of the Reddit threads printed out and put on your wall.

[Jenna Covello]

I like. I eat popcorn and I eat them, and I laugh.

[Michael Bostic]

As. As genders. Women are definitely messier than men. And I know this because I've walked into your bathrooms after. I have two sisters. I have a wife. I see those bathrooms. I've never seen a man's bathroom look like that.

[Lauren Everts]

Here's the thing with the bathroom. I have so many products that when I come home from a trip, I can't just, like, put it all away.

[Michael Bostic]

It's like, I have one sock on the floor. She's like, get that off the ground. I go in the kitchen, it looked like a bomb. I mean, not a kitchen. The bathroom. It looks like a bomb went off.

[Jenna Covello]

You share your bathroom.

[Lauren Everts]

Yeah, but not anymore. I honestly think our. I swear to God, I think our marriage is going to get so much better once we have separate bathrooms.

[Michael Bostic]

I think so, too.

[Jenna Covello]

It is. You know what? My boyfriend and I, we're. We're building separate bathrooms right now, and we don't like to sleep in the same bed every night.

[Lauren Everts]

That's really. I just was reading Patricia from Southern Charms book, and she says, the key to marriage is not to sleep in the same bed.

[Jenna Covello]

Yes.

[Michael Bostic]

Interesting.

[Jenna Covello]

Yes. And he. He doesn't put the air on, and it's like, in the summer.

[Michael Bostic]

Well, that's absurd.

[Jenna Covello]

That's insane.

[Michael Bostic]

Are you dating a psychopath?

[Jenna Covello]

I'm like, I am. I'm like, you're trying to kill me. Like, it's our biggest fight.

[Lauren Everts]

So you're in one room and he's in the other.

[Jenna Covello]

We start off in the same room, and then. And then he goes. And then I put the air on, and then it works out.

[Lauren Everts]

Patricia said to buy her pillow that says tonight on one side and not tonight on the other pillow, and to sleep in separate rooms. And you can send the signal of tonight or not tonight.

[Michael Bostic]

We traveled. Like, I just, you know, we went back to see my family for Thanksgiving because we don't get to see them that much. And we stayed in a hotel. We had our three kids with us.

[Jenna Covello]

Okay. Oh, and.

[Michael Bostic]

Yeah.

[Jenna Covello]

Were they all in the bed?

[Michael Bostic]

Well, we had. We had a separate bed in the. We had, like, two separate rooms, but we would, like, kind of. Our kids are young, so we'd, like, flop. Like, one night, I was in there, she was in there, and the last night of the trip, the kids wanted to sleep with her in the room. And I had the bed to myself alone.

[Jenna Covello]

And I was so happy.

[Michael Bostic]

I was tucking myself in. Like, I was like a little treat. I was like, huh? I was like, this is. I was like, here I am alone. I had my book. And I was like. It was like the best sleep I had the whole time.

[Jenna Covello]

I think there's studies.

[Michael Bostic]

The baby woke me up later, but I remember getting in the bed and I was like, I'm in there a little.

[Lauren Everts]

We could do like, a Lucy and Desi situation where we have separate beds.

[Michael Bostic]

You know what I did? I went right to the middle of the bed. Like, I didn't go to the side. Normally I have to go to the corner side. Yeah, I like, went right in there. I. Wow.

[Lauren Everts]

It sounds like you had a really good time.

[Michael Bostic]

So I'm open to this separate bedroom thing.

[Jenna Covello]

It is. It's great. And I feel like, you know, it keeps, like, thing. How long have you guys been together?

[Lauren Everts]

600 years.

[Michael Bostic]

I don't even know how long we've been together. Since I was 20 years old and I'm turning 39.

[Jenna Covello]

Wow. 19 years.

[Michael Bostic]

Yeah.

[Lauren Everts]

That's a long time.

[Michael Bostic]

But we've known each other since we were 12 years old.

[Lauren Everts]

No way. I feel like after 20 years.

[Jenna Covello]

Where did you meet? Did you have a. A crush on her when she was that little? Yeah, my boyfriend and I, we've known each other 18 years. He tried to date me, like, back then I was not into him at all. And then we've been together five years. But, yeah, I think that's.

[Michael Bostic]

We dated when we were kids.

[Lauren Everts]

Is he the one? Are you going to marry him?

[Jenna Covello]

Yeah.

[Lauren Everts]

Give us a little Reddit content. Are you going to marry your boyfriend?

[Jenna Covello]

Yes, I am.

[Lauren Everts]

He's the one.

[Jenna Covello]

He's the one.

[Michael Bostic]

You better learn how to work that AC, though.

[Jenna Covello]

I'm going to. I'm getting a ring in 2026. I don't know.

[Lauren Everts]

I bet you're ringing the way Video design will be stunning.

[Jenna Covello]

I really want to do Cap wedding. Will you come? Of course.

[Lauren Everts]

We're going to already meet there. We have some stuff up our sleeve.

[Michael Bostic]

Anytime anyone invites me there, I'll come. I don't care what the reason is.

[Jenna Covello]

Me too.

[Lauren Everts]

We have some ideas up our sleeve.

[Jenna Covello]

Okay. Yeah.

[Lauren Everts]

We're going to try.

[Jenna Covello]

What's it called?

[Lauren Everts]

Trapping.

[Jenna Covello]

We're trapping in the kitchen. Lauren and I have been trapping in the kitchen to make something for you.

[Michael Bostic]

Yeah, you're going to what that means later and you're going to.

[Jenna Covello]

Do you want to give one tiny, teeny, tiny hint?

[Lauren Everts]

Sure.

[Jenna Covello]

Want something? Yeah. Pink.

[Lauren Everts]

Pink.

[Jenna Covello]

Yeah.

[Lauren Everts]

But baby, baby, baby, baby, baby, like the, you know the green box. It's like a whisper of green.

[Jenna Covello]

You told me.

[Lauren Everts]

I know it's a whisper. I like a whisper.

[Jenna Covello]

It turned my feed to green and like on the feed and we can't have greed on the feed. Like I'm like, like, oh my God. Me and my like creative team are like, oh, green just messes up the whole food.

[Lauren Everts]

It's like, it's like a key lime green.

[Jenna Covello]

No, I know. I love it. But on the flavor feed, the green just like does something to my eye.

[Lauren Everts]

Like Jenna and Agent Notora have given you guys code skinny at checkout for 15 off your purchase@agent nator.com I like I said, would for sure start with the collagen. I froth it up in the morning in a cup. Sometimes I'll add like, like another product to it. I'll add like a splash of grapefruit juice. You can make it. It's really, really good. I do two scoops. I don't know if that's intense.

[Jenna Covello]

Two to three, then you'll get four full. You'll get a efficacious 24 grams with three scoops.

[Lauren Everts]

I also like the scalp spray. I like the body lotion. I like the serum. I like your thank you cleanser much. I'm just a fan of the brand.

[Michael Bostic]

Where do you keep this in the house? Just for just for my knowledge, for later, just in case I.

[Lauren Everts]

It's all in my drawers. It's filled with agent.

[Jenna Covello]

I need to use the holy oil. My boyfriend, that's his like one favorite product.

[Lauren Everts]

Stacy carries it, by the way. Stacy Christmas, my facialist who is so serious about skin.

[Michael Bostic]

You should go to her stuff's all over her.

[Lauren Everts]

You should go to Stacy next time you're in San Diego.

[Michael Bostic]

Your stuff's all over my stuff.

[Lauren Everts]

She sings your products praises and she is so strict.

[Jenna Covello]

And you have beautiful skin.

[Lauren Everts]

Well, I have a couple pimples right now, but I'm gonna take the compliment because I'm reading a spiritual book and it says you have to take the compliment.

[Michael Bostic]

When have you not?

[Lauren Everts]

No, I'm really just gonna let that one sink in. Just like I let my agent Natur serum sink in before I put on my makeup. Jenna, thank you for coming on the show. Where can everyone follow you on Instagram and the brand?

[Jenna Covello]

I'm at Jenna Cavello and I'm at Agent Nator. Can I just say what Sherveen said? How about when he said, when you close your eyes, that's where I am.

[Lauren Everts]

Did he really say that?

[Michael Bostic]

I'm sure you know, that sounds.

[Jenna Covello]

He said it like on your. On your podcast.

[Michael Bostic]

That sounds exactly like what something Shervina was.

[Jenna Covello]

I love Shervine, by the way.

[Michael Bostic]

We love him too.

[Lauren Everts]

You're energetically like Shervine.

[Michael Bostic]

We love him very much.

[Jenna Covello]

He said when you said, where can we find you? And he said, you know, when you close your eyes and you go to meditate, I'm there.

[Lauren Everts]

He told me to hum during my meditations. And now I'm like, on the red light bed.

[Jenna Covello]

Like.

[Lauren Everts]

Like, so absurd. Amazing. It really works and it calms you down a lot.

[Jenna Covello]

Yeah, it truly does. I loved that ant. That was the best dancer on any podcast.

[Lauren Everts]

That's funny.

[Michael Bostic]

Thank you for having on air and off air, Jenna. Same as both places.

[Lauren Everts]

Thank you for coming on the show.