
#816: Join us as we sit down with Bobbi Althoff – comedian, viral sensation, & host of The Really Good Podcast. After skyrocketing to fame on TikTok, Bobbi carved out a niche with her signature deadpan humor & hilariously awkward celebrity...
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Lauren Everts
The following podcast is a Dear Media Production.
Bobby Altoff
One product of ours that has changed my life is mouth taping. It has made me have so much more energy in the morning. I can't even tell you because when you're nasal breathing all night, you wake up with more energy. I also notice this is, like, weird, but it's sculpted my jawline because it makes my masseter muscle work more to have my mouth closed all night. So it's something that I cannot live without. The other night, I fell asleep for like an hour without it on and I woke up with a dry mouth and I immediately felt like, almost this, like, hangover feeling. I am addicted to taping my mouth shut. Like I've told all my friends, ours is the strongest too. It also comes in a tin. Go have the best sleep of your life with a sculpted jawline and go to shopskinnyconfidential.com, check it out. Get the mouth tape. Also, pick up the caffeinated SPF and definitely the mint roller. Those are my three right now that I'm really loving. That's shopskinnyconfidential.com She's a lifestyle blogger extraordinaire.
Fantastic.
Michael Bostick
And he's a serial entrepreneur, a very smart cookie. And now, Lauren Everts and Michael Bostick are bringing you along for the ride.
Unknown
Get ready for some major realness.
Lauren Everts
Welcome to the Skinny Confidential.
Michael Bostick
Him and her.
Bobby Altoff
Ah ha.
The viral sensation, comedian, and host of the really Good podcast, Bobby Alteroff is on the show. Today we're gonna have a conversation about skyrocketing to fame on TikTok. How Bobby carved out a niche with her signature deadpan humor, how she stands out online, and her hilariously awkward celebrity interviews. Bobby, welcome to the him and her show.
Michael Bostick
This is the Skinny Confidential. Him and her.
Unknown
I feel like everyone with your name and even on this brief says the word viral everywhere, but I'm just gonna take a guess that in your shoes, it doesn't feel like you went viral. Like, I feel like it's a slow build if I'm guessing.
Bobby Altoff
Kind. I mean, I don't know. There's so many levels. I like how we're just automatically, like, in him. Like, my voice changes and everything. I'm like, I feel like there are a lot of levels to going viral, though. Okay, you have a hair that is good to bother me. Can I fix it?
Unknown
There you go.
Bobby Altoff
Okay. Usually someone's fixing my hair, but no, it's yourself.
Unknown
And yeah, it's yourself. Your hair is so stuck to your.
Michael Bostick
It's not today. Today I just push it back. No comy.
Unknown
It doesn't look like. It does not look effortless. I'm sorry.
Michael Bostick
It's effortless.
Unknown
Okay, so it doesn't like in your. When you say viral, what do you mean? There's a lot of different levels.
Bobby Altoff
Explain. There's, there's, you know, Tik Tok viral, where you kind of just are viral on the app. I would say you're on Tik Tok and everyone on Tik Tok is talking about you, but it never leaves that plat platform. And then I think there's another level to it where you go viral all over the Internet and you're kind of. And then, and then mainstream news is picking it up and stuff. So I think there's levels. So I think that prior to my big going viral, I had just gone tick tock viral, you know, so what.
Unknown
What were you doing to even go TikTok viral in the first place? Like, what was your first pieces of content?
Bobby Altoff
Just me doing parodies of being a bad mom. So I was just talking. I was really just trying. I wanted to go viral. No, I wanted to so bad. So I was like, I need to figure out what to do. And that's kind of just what worked. And so kept doing it and kept doing it. And then it grew into a podcast.
Unknown
What's what makes a bad mom? I can't wait to hear.
Bobby Altoff
I don't know what makes. I was just thinking of the most outrageous things that mothers would never actually do. But I was like, what is the most outrageous thing? And people I really realized were so gullible, they'll believe anything.
Unknown
So give me some examples.
Bobby Altoff
Just saying if my daughter's. I. I showed my daughter a lot in the beginning, but I would show her and be like, my daughter's teeth are growing in crooked, so I'm taking her to get braces. And she was six months old and it's like, people are like, how dare you do that to her? That's so fucked up. And I was like, they're so gullible.
Unknown
So they just all believed it.
Bobby Altoff
Yeah.
Unknown
Is that sort of where your shtick came in is you're like, these people are so gullible. Like, I'm just gonna continue it.
Bobby Altoff
Yeah, they pretty much because. And then it was, it was cool because there was the people who got it and were loved being in on the joke and then there were the people who didn't get it. And that was really where the virality came from, I would say just all the people who didn't get what was going on, but I would. I would hashtag parody at the end of 10 hashtags. I tried to hide it. I was like, I want. I want some people to. I want the people who are, I think, who have common sense to understand. I think I'll give them a little like here. But everybody else who doesn't look into.
Michael Bostick
That's a tall order on the Internet to look.
Bobby Altoff
Yeah. They don't. Not. There is a good amount to have it. I like those people. Those are my favorite people on the Internet account.
Unknown
Bobby's parody. And they still.
Bobby Altoff
And they would still believe it. Yeah, yeah. No, there's some people, a lot of people on the Internet who just are so stupid. It's like, what word should I use? What I know?
Unknown
Like, it's just. It's a self awareness allowing.
Bobby Altoff
They don't have that.
Unknown
What point did you go mainstream when you started your podcast?
Bobby Altoff
Yeah, for sure. Yeah. It was probably a few episodes into my podcast when I interviewed Marco. It took off. I've been just winging this from day one. I'm still winging it. I kind of. I mean, I'm working on hiring a producer now, so I think that I'll wing it a little bit less once that happens. But, yeah, I don't know. There's no. I think it's just something that hasn't really been done in the form of a podcast.
Unknown
Yeah.
Michael Bostick
I think you've cracked a formula where you've created something very unique that stands out. And a lot of people are looking and trying to figure out how to go viral, and you figured out how to kind of do it in a way that was different than what other people would expect, which is why I think it works. And we do, you know, this show for a long time. And I would say, like, there's a lot of big names that go in a lot of different places, but I think it's the rarity of the guest and how few interviews they do and then the difference in form. Like, anyone can talk to the same person over and over the same way, but I think the way you did it was. And then it was so unique.
Bobby Altoff
Yeah, I would say too. My podcast started because this is no offense to you guys, because you guys have a podcast, but I was like, everyone has a podcast and it's just. It's what everyone does. And I was like, that's. I used to think it was the stupidest thing people did was like, oh, they're starting a podcast. Like, so and so announces they have A podcast. I was like, what are you going to talk about? What are you going to. What are you going to offer this? I don't know. You know, I immediately started it as, like, new podcasts made a lot of money. You guys know that.
Michael Bostick
Hence the mattress.
Bobby Altoff
Yeah, exactly. You guys know a thing about that. So I was like, I want a podcast. But since everybody has a podcast, how do I differentiate mine from everybody else's podcast? And that's how the idea came. And so I tried to base it on my favorite podcast. I listened to one in my life, and it was Guy Raz, how I built this. And I was like, let me interview rich people and figure out how they got there. So that's what it started off as. But then I remember having a thought of, like, what celebrity is going to want to come on a podcast called so you're rich? Because that's so tone deaf of them to go on that. Just. So I was like, I need to change the name. So that's how it became. It was just a parody of a good podcast, which people are like, this podcast is not really good. And I'm like, you think you're doing something with that? I know it's not good. It's not supposed to be good. At no point has this ever been something that's supposed to be a good podcast. It's a shitty podcast. I don't research my guests. I don't. I don't. I show up. Like, we both show up, and we're just like, all right, let's just see what happens. And I don't know. Yeah, it's not. There's no formula to making it a good.
Michael Bostick
That's like the. You know, it's funny because, like, obviously I do this show, but then on the other side of it is we work with people that are trying to do versions of what we or you or others have done. And, like, what I always say is, if you come in and you're just like, I'm another version of that thing. It's like my eyes kind of glaze over. Yeah, it's like the thing already happened.
Bobby Altoff
I mean, I think it's the same. Podcasts are the same as, you know, if you're an entrepreneur launching a new product and you're going to ask, what does your product. Why is it different than other people's? And it's podcast. A lot of people just come out with a podcast that's very similar to every other podcast, and it's like, why would anyone watch yours then? So I didn't want that. I didn't want to have a podcast that flopped, but I was also.
I actually.
At no point did I ever think that my podcast would not do well. There was not even a question of it. From the first minute.
Michael Bostick
Say things like, you're winging it. I know about you.
Lauren Everts
I do my research.
Michael Bostick
You are much more clever than I know.
Unknown
There's a lot of, like, little breadcrumbs that you just left in there where I feel like there's, like, a business mind in here.
Bobby Altoff
Like, there is a business mind in it, for sure. But, yeah, I don't know. I guess there is.
Unknown
No, what I think is cool about your generation is there's, like, a casualness to it that's not our generation. I don't really know how to put my finger on it. It's like, you guys are, like, more chill and relaxed, but you do also have a business mind. So it's like you mix that together. I don't know.
Bobby Altoff
Yeah, I think it's lazy laziness mixed with a little bit of, okay, I want money and I need to figure out how to provide for me and my kids forever. So I don't know. I've also. I guess it's. It's. I. So I started off. My first job ever was at Sonic, and then I worked at Jersey Mike's, and I worked at. I've worked so many rant. And then I was a nanny for six years. And then when the pandemic started, I lost my job as a nanny because they were stuck at home and everyone was really scared and I was pregnant. So it was not a great idea. We heard in la. Yeah. And then I started selling masks on Etsy, and I like sewing them myself. And I remember making 3,000. I made so many masks. I was up all night while I was eight months pregnant. Yeah. Because I. The CDC announced that you had to have a cloth mask. And I was like, oh, they're probably making money off of those cloth masks. How do I. Like, how do I make. So I got on Etsy, I went to Target. My mom had bought me a sewing machine that I never had soda. Anything on, but I knew how to sew, kinda. So I watched a tutorial on YouTube of how to make a cloth mask. I went to Target, bought bed sheets, cut them up into, like, the size of masks, and I just started making them. And then the sewing machine had an embroidery feature. Really shitty embroidery. But I was like, oh, $5 extra, and you can get your name embroidered on it. And I'll ship it to you overnight. But because of that, I was getting so. And I also wouldn't count my cells because I was like, I don't care if this means I never sleep. I just want to. And then I remember being like this. Me and my dad were like, this could be a business. You could, you could. It's crazy. As people I'm pretty sure did. What's that one brand? Like kitsch. Did they start making masks? I feel like I've never seen them before. They like grew from that. Some people did a lot of companies careers off of COVID Yeah. And it's like I could have, but I kind of was like, all right, I am so pregnant. I need to. And then I had my baby and I was like, I'm not gonna stay up all night anymore. So masks. This is crazy. But then I. I knew I needed to catch the TikTok wave. So that's kind of where that was born. Me and my sister would talk on the phone every day. I had a newborn and I was like, how do we do it? Look at all these people going viral. Like, how do we get there? How do I do that? We were posting, I tried to make it a sister account. At first it was called Bobby and Lexi, she would not do her half. I was like, post. I post, you post. We gotta keep this up. We need to go viral. Clean your house, do anything. I was trying anything. I did. How to become a nanny. I was giving tips on the Internet to five people because that's how many views they got of how to become a nanny. I was just so desperate to have something take off because I thought it was so unfair that there were so many influencers getting so many free things. And I was like, how the fuck do I get that too? I want that.
Michael Bostick
I love these stories though, because, you know, it's an example of somebody that if you. If you just put in a little bit of work and you aren't afraid to put yourself out there, like, what can happen? You built such a massive thing now from just kind of throwing yourself out there. And like, we've been doing this a long time and different capacities. And when people come and say, like, they look like, what's the magic formula to go viral? Or how do you build an online?
Lauren Everts
I'm like, you just have to start.
Bobby Altoff
You have to just do it. And then also, don't be afraid of looking stupid. Because I know for me in the beginning, and I know a lot of my friends, what stops them is, oh, what about our friends? That See this. And I'm not friends with any of the people who I went to high school with that I originally cared about seeing. Like, oh, what if they see how many videos I put up that get no views? Because I was putting out 10, 15, 20 videos a day, getting no views. And I was. I thought it was so cringe, but I was like, well, whatever. I would delete them, of course, after a day, because I don't want to leave a history of me failing. I was not going to let them see that for long. But I. I had a thing that was like, if in 24 hours, it doesn't go viral, it gets deleted. And then once I started going viral, it was every single day I needed to have one video hit a million views or it gets deleted. And I would be up all night being like, all right, this isn't. I haven't gotten a million views yet. I haven't. And it would drive me crazy if I didn't get one to hit a million views every day. And I did that for three years almost. Yeah. Three years.
Unknown
How are you doing this with a baby? Like, were you just.
Bobby Altoff
They sleep so much. Like, that's all. So baby wearing. Once I had my second kid, just had her in a baby carrier all day long, and would just. When my first kid was napping, I would be up there thinking of skits and just trying to figure out what to do. And I had a lot of help from my husband, too. He helped me watch the kids and stuff. Cause, you know, when he wasn't or when he was working, he would baby wear sometimes, and I would just sit there and think of skits.
Unknown
So you just made it work until it worked?
Bobby Altoff
Yeah, but I was so determined. And I feel like a lot of people who know me in real life say that once I get determined to do something, it's gonna happen. It's just a matter of when. And I feel like that's the one. I'm very stubborn about what I know I can do, even if it's gonna take me a really long time and I'm gonna be depressed during it because it's not happening.
Unknown
I think you said it earlier, though. You're like, I never didn't think I was not gonna go viral.
Bobby Altoff
Oh, yeah, I knew. I knew it was gonna work. I had. I can't remember a time of me thinking, when I started the podcast, oh, this might not work. It was a matter of how to get it to work. I wasn't sure.
Unknown
That is a really important trait. So many people I know will, like, put up a podcast episode and they'll get to 50 and they'll stop or.
Michael Bostick
Like, even running this business, you'll have people start and they'll get to like, a year, and it's not really where they want it to be. And then they quit. And I'm like. And then I see the people that stick around for longer periods of time, and it's like this exponential growth that.
Lauren Everts
They start to get.
Michael Bostick
Yeah, I think it's like, it's weird. For whatever reason, the Internet's the one place where people feel like, I'm going to do this for like three or four months and if I don't become the biggest star in the world and, like, I fail and I quit. And I don't know. It just takes a long fucking time.
Bobby Altoff
It does. And you have to also know when you're failing and know when to change stuff.
Michael Bostick
You're no stranger to this. How do you deal with criticism online, especially as someone with young kids.
Bobby Altoff
Yeah.
Michael Bostick
And like, they're dissecting, you know, like.
Lauren Everts
When you do go.
Michael Bostick
I think when you're isolated to TikTok, it might feel safe or isolated.
Unknown
Do you think TikTok feels safe?
Bobby Altoff
It feels safer. Because you can definitely control it a little bit more, too. I don't know. You know, when you're just on TikTok too, not a lot of people are talking about you. I feel like I'm at a point where I will do the most random. Sometimes I do stuff and no one cares. Sometimes I do stuff and it's like, I'll look and it's like, I don't even know now. I can't think of any news agency, but there'll be actual magazines that post stuff about it. And I'm like, why does people care that I did said this? Random. I'll address my haters sometimes and people will pick it up. And I'm like, oh, God, I need to be more careful of what I put out there.
Michael Bostick
What I was saying is, think about it. You're in TikTok, it's familiar. It's kind of a familiar audience and demo. And then it crosses over and goes more mainstream. And even people like myself and like, obviously I'm not your target demo. I see some of the things you're doing. So that gets much bigger and you get much more visibility. And then all of a sudden you have these people that have never commented about you commenting. That makes feel strange, I imagine.
Bobby Altoff
Yeah, it sucks. I. I hate. I don't know. I feel like I Definitely hear from a lot of people who are so much bigger than I will ever be that they don't read their comments and they just don't listen to that. And I'm like, I can't wait to maybe get there one day where I just don't care. But I definitely am not there yet. I read every. Every time if I see my face on my for you page, I click it and I'm like, what did you guys have to say about me? And I'm like, oh, you guys are so mean. And it's like, first of all, I know you guys would never say this to my face. Well, maybe one of you would because you're that much of an asshole. But these people have so many opinions. And I think the ones that get me the most or the ones that I think it's like an insecurity that I already had. And then somebody says it and I'm like, okay, fuck you. Like, you did not need to go there.
Michael Bostick
What?
Bobby Altoff
I don't know. Just when. When my face looks really bad because I get bad filler and people all have something to say about it, I'm like, fuck you.
Unknown
You have bad filler.
Bobby Altoff
Okay, I didn't think so right now. But. But also the comments are gonna say that for sure. I feel like it's like. But the comments, I could have, they. They swear I have cheek filler in my cheeks right now. And it's like a bit. I'm like, I have chubby cheeks. Look back at any photo of me.
Unknown
But you look in person.
Bobby Altoff
Thank you.
Unknown
I mean, I don't know what they're talking about with video, but in person, you don't not look like you have bad filler at all or a lot of your face.
Bobby Altoff
They are very. Well, so after when I did this video haunts me. But I did the Forbes interview right after I had just had a little bit of lip filler put in, and I hated it. So I had it. I tried to have it dissolved, but I had to go to someone else because, you know, if you get it, you can't dissolve it that quickly. But I was like, let me just. Let me just lie to this next person, say I didn't get it, or.
Lauren Everts
Meaning the person who did it won't.
Michael Bostick
Do it, won't take it out that fast.
Bobby Altoff
Yeah, because they can't. They're not going to take it out that fast. If anything, if. Just lie and say you didn't. I don't. It's not safe.
Unknown
What happened when you got it removed? That Quick.
Bobby Altoff
Well, I just look stupid. So at Forbes I looked. My lips look crazy. I know. Also it's just like you guys, I know I look crazy. Shut up. Okay, Let me just live. But that video haunts me because I hate it so much. The interview, and it was a 45 minute interview I did with Forbes that day. So it's. There's so many clips to be taken from it. And anytime that is on my for you page, I know that, I know all the comments are like, oh my gosh, this is what happens when you get too much money and you just. It's so annoying. But people are very critical about my looks. They're critical about my body and just everything. And it's. That definitely bothers me. For a long time it was my boobs because from breastfeeding I had two different size boobs and people then, then when I. Then, then they were just like bigger in the beginning. So people have a lot to say about the fact that they're small now because I stopped breastfeeding and the milk is. Well, I kind of still do, but it's not.
Unknown
A lot of people don't understand that when you have a baby, your breast.
Bobby Altoff
Body changes so much.
Unknown
I don't get it. Your boobs fill with milk.
Bobby Altoff
I know. And it's milk that's in there.
Unknown
My boobs grew like 80 sizes and.
Bobby Altoff
Then they go back and then they go back down and it's like know.
Unknown
Why we have to explain our boobs though? I don't really like, let's look at your dick.
Bobby Altoff
I like your dick.
Unknown
Let's see your dick after a cold plunge. And then let's see like he's gonna.
Bobby Altoff
Sleep with how much they.
Unknown
Let's see your dick after a cold shower.
Bobby Altoff
Yeah, it's not great.
Michael Bostick
Side note, I don't remember we were saying the other day, I don't know why guys would take girls on dates to go in the cold plunge. You know, like these get some guys like let's do cold.
Unknown
I don't prefer to be around you when you're in the cold plunge. I could use a break. You could go by yourself. I don't need to.
Michael Bostick
It's not my strongest.
Bobby Altoff
But the point is all these guys.
Unknown
That are commenting on all these girls tits, it's like show your penis.
Lauren Everts
What is it guys?
Bobby Altoff
Oh, first, women aren't maybe like one or two women out of a million. Yeah, guys have so much because they were like she would have never gone as viral if it weren't for her boobs. Because in My interview with Marco, I had big boobs. They were full of milk. You guys, I don't know what to tell you. It was milk. Boobs. It was not. No. Like, no one is there.
Michael Bostick
In all fairness, maybe, like, maybe like 5% viral credibility for the boobs. For the guys, probably.
Bobby Altoff
No, five or no, no. It would have gone just.
Unknown
You just gave me a hot tip. Because when I'm done having this baby, I'm gonna sit on Tick Tock with my big old udders and try to go viral.
Michael Bostick
Big right now. Yours are like, what's going on?
Unknown
They're gonna get.
Bobby Altoff
Yeah, you're bringing.
Unknown
I don't know. You have to explain this to people.
Bobby Altoff
I know it's crazy.
Unknown
It's not like rocket science, but it's.
Michael Bostick
Like, you know, like, what if I came in, like, fully fluffed up with.
Lauren Everts
Tight shorts for a video of ours?
Michael Bostick
Like, maybe we'd have a 5% chance of going more viral than if I just.
Unknown
Why don't you try it? Put a little elbow grease into it.
Michael Bostick
Let's put a note on that for the next social. Social.
Unknown
I'll show my huge milky boobs and you can show your.
Bobby Altoff
Do it.
Unknown
Don't show it.
Bobby Altoff
After a quarter, I'm still going viral with no boobs. That's much after.
Unknown
So that's not just the shtick. It's way more than boobs.
Michael Bostick
So how do you now manage all that? Is just like, you kind of block it out. You don't read it or you do read it.
Bobby Altoff
And I mean, I heavily filter my own comments.
Michael Bostick
Really?
Bobby Altoff
Oh, yeah. You can't say ugly. You can't say. You should see my filters. My comment filters are like ugly Botox filler. But sometimes it's words that are like. I can. When I look at the comments and it's like, it's like they were trying to say something so innocent. But I had that word blocked because I knew that it could be paired with something that was mean.
Michael Bostick
Oh, I'm going to filter on. On my account. Filter the word unfollowing and unsubscribing. That would be perfect.
Bobby Altoff
Do it.
Michael Bostick
These people come in, they make this.
Lauren Everts
Fucking announcement to me all the time.
Michael Bostick
Like, unfollowing, unsubscribing. I'm like, I don't need the.
Bobby Altoff
No, just take it off. Don't give them that power. I give them less. So it's nice in my comments. I'm like, oh, you guys are so nice. And then I look at myself somewhere else and I'm like, fuck. You guys, I'm actually like. I saw a TikTok of myself like the other week and I was scrolling on my for your page and I saw this video and I was like, oh, fuck. Like, what's she going to say about me? It's going to be so mean. And it was her just being so nice and all the comments were nice. And I was like, where am I right now? This is so sweet. It is. It is weird because usually I go and I see myself and I'm like. Or I get tagged in something and it's just people shitting on me. Like her. When is she just going to disappear? And blah, blah, blah, blah. And I'm like, why you people are just so bitter. I'm like, you. They want, they're jealous, they're bitter, they have nothing going for them or they wouldn't be on the Internet criticizing people. At no point in my life have I been on the Internet criticizing people or announcing how much I hate people. Have inside thoughts. Have thoughts that you have with your friends. You don't need to announce it to me.
Lauren Everts
Quick break to talk about Just Thrive. Lauren and I do a him in her newsletter. And in that newsletter I was talking about the supplements that I've taken most consistently for years. One of them is Just Thrive's program. It is the only probiotic clinically proven to arrive in your gut 100 alive. Many of you may remember that years ago I did a blood test where I was trying to get all my information to figure out what I was deficient in. The results, fortunately came back all great.
Bobby Altoff
All.
Lauren Everts
All green, all positive, all great across the board. But something to me, still felt off. Sure enough, I did a gut test.
Michael Bostick
And my gut was absolutely obliterated.
Lauren Everts
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Bobby Altoff
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Unknown
What I've realized from it, they want acknowledgment and they think the way to acknowledge is to spew hate. But to both of you guys, what I would say, because you said you're looking at unfollowing, unsubscribing, my advice is don't look at it.
Bobby Altoff
Oh, that's silly. But I want to read the good stuff. And to be fair, it has helped me, my comments have helped me throughout all of this and I think that.
Unknown
They'Re like, like the critiques of health.
Bobby Altoff
Yeah. Oh yeah. And I take, I take a lot of constructive criticism from what I put out there, the comments. So it's like I, I get a lot of feedback from comments and if I just stopped reading them, I wouldn't. I know I'm, I'm something especially through in the beginning when something I'm doing is getting old and I need to just pivot. I, I would not know that if it weren't for reading the comments. So yeah, I just have to read a couple about how hideous I am and how, how I never see my children. That's the, their favorite thing to say. I never see my kids.
Unknown
It's so funny to me when people say that. They're like, when are you with your kids? I'm like, you see five minutes on my day on a 24 hour Instagram story.
Bobby Altoff
One of my. Have you guys ever thought that if I don't post my kids, then you're not seeing the times I'm with them? I'm not posting. I'm only posting when I'm not with them. So of course you're not gonna see.
Unknown
My kids all over all the time. Like, they don't. No one needs to see, like, my kids, like, first step and like them going to the back. Like, I'm not. I don't need to like, slap my kids all over so, like, the outside perception can.
Bobby Altoff
So that they can see that I'm. Yeah, I could sit there every day and show my morning routine and I'm sure that people would be like, oh, look, she's an amazing mom. Or, you know, actually, no, they would be like, how you did this isn't safe. And I don't like how you combed her hair there. And what do you. They would have so much to say. They. You'll never win. But that's my biggest hate comment I get. Or. Or the number one thing that I see in every comment section is she left her kid on her first birthday to interview Drake. That is my. I'm like, she. Three days before her first birthday, I threw a huge birthday party for her because her birthday was not on a Saturday, had all of our family there. She was one. She's not going to remember that. My parents worked on so many of my birthdays, but that is people's biggest critique of me is that I left my daughter on her first birthday. Like, that makes me a bad mom. Because I interviewed Drake on my daughter's first birthday.
Unknown
I would interview Drake on my daughter's first birthday and throw a party separately. Go ahead and judge that.
Bobby Altoff
I'm sorry, like, I don't see anything.
Unknown
If I get to. You can't drink. By the way, my daughter, when she's like 21, would be like, I'm so happy you did that. You can celebrate the birthday a different day.
Lauren Everts
I would not leave my daughter for.
Michael Bostick
Drake on her birthday. Just so you know, Zaza, when you're older and you hear this, your mother would leave you, but your father would never leave you.
Bobby Altoff
Wouldn't. You've never. You've never worked on your birthday?
Michael Bostick
No, I'm father of the year number one, of course. But no, you know, listen, I.
Unknown
You left our kids on Easter. You booked a trip on Easter. It was like Towns is first Easter. I had the eggs ordered off Amazon. Zaz's dress was There, I had a bonnet. I had a ruffle bag.
Michael Bostick
To be fair, I didn't realize that.
Lauren Everts
Easter switches days every year.
Michael Bostick
Well, and last year, it really confused me.
Unknown
Until everyone's perfect and their grass is the greenest and everything's amazing in their yard, don't judge next door.
Michael Bostick
Yeah, well, it's been tough because I weigh how I parent based on the feedback from the Internet. And, you know, if depending on what the Internet says about how I am as a parent is how I get through the days.
Unknown
You know every person that commented that would leave their, their daughter on their first date.
Bobby Altoff
I know every interview.
Unknown
Drake.
Bobby Altoff
I, I.
Unknown
It's an opportunity to take your career to the next level for you to make money in the long run. It's called long run strategy.
Bobby Altoff
And it's, it's truly. Even if I worked at McDonald's and my daughter had her birthday, I'm not gonna. If I have to work on her birthday, it is. She's also one. It's. What part about she's one do they not. They're saying first birthday. I would imagine they know first means one. One means they don't have any memories. She can't tell me what she did, the birthday that I spent all the money on throwing for her, that she has no idea. We have a lot of pictures. She's gonna look back at those photos, and when she thinks of her first birthday, she will think of those photos. But for some reason, people are like, oh, my God. They really think they're doing something with that comment.
Unknown
I think that you just shouldn't look at the comments right when you wake up and right before you go to bed. I think you should create a space. At least if you're gonna look. I get why you have to look. You have to pivot your content.
Michael Bostick
Just pick a window of time when you want to be miserable. Just like one window.
Unknown
Michael wakes up sometimes and looks at Twitter and then goes to bed and looks at Twitter. And that's ending your day with negative news.
Lauren Everts
No, but I don't get as.
Michael Bostick
Okay, I'm just gonna be on. I don't get as affected by the.
Unknown
Things that I'm really sensitive and I want to comment. I'm sensitive to energy. Like, if it's. I don't want to watch the news before I'm going into my dream state to do my strategy session while I sleep.
Michael Bostick
Here's the honest truth. And this will just come with, I think, like, the longer you do something where you put yourself out in front of people and you're doing something different than what the normal or average person does. Like, you're creating some kind of show, or you're doing some kind of creative outlet, or you're just saying things publicly that most people won't say publicly because that's what you do on the Internet. Like, that comes with a certain kind of criticism and pushback, and that's always gonna happen, as a matter of fact. Like, you're. It's actually gonna get bigger and bigger and bigger.
Unknown
She has gotten it on a massive scale very quickly.
Michael Bostick
But the point is, is, like, you. Over time, it just starts to mean less and less to you because it's like, how many more mean things can you hear from somebody to the point where, like, you know what I mean? It's like, yeah, you just kind of.
Lauren Everts
Your.
Michael Bostick
Your skin gets thicker and thicker and thicker.
Unknown
Who was. Who was your most awkward guest? Because I know, like, the awkwardness is. Who did you think was awkward?
Bobby Altoff
I'm naturally uncomfortable everywhere because I feel I have just bad social anxiety. So naturally, going into an. You don't feel awkward doing an interview. It's so weird. I guess you're not getting into a character really, either, where you're. It's just a weird environment. I'm, like, snapping into this. This, like, blunt, dry personality that I'm trying not to smile or anything, and it's like, okay, all right, ready? And then immediately it's like, welcome to the really good podcast. I'm. And it's always awkward. There's no. And then the most awkward part ever is when you're done, you. You stop, and you're like, all right, that's a wrap. And then everybody's like, okay, let's be normal now. And, like, it's just. It's a weird. It's such an awkward thing to do that every single episode is a little bit awkward.
Unknown
And after. Has there been anyone that you like? The awkwardness has dissipated, and you've been able to be friends with them, and it's fine.
Bobby Altoff
I would say most of, like, 99. I don't even know, maybe 100%. I feel like every person I interview, I become somewhat of friends with afterward.
Unknown
So it's fine after it's done.
Bobby Altoff
Yeah, yeah, yeah. No, it's just the actual act of doing it is. So it's just uncomfortable for both of us. We're sitting there, and it's like people are watching. We're usually doing some sort of activity or something. Um, and it's just. Yeah. So. But I. I definitely afterward talk to everyone. It's normal. Before we usually talk, and it's normal. It's just that shift on where you're a bit weird.
Lauren Everts
Do they.
Michael Bostick
Do they have any kind of prep in terms of the direction you're gonna take it in?
Unknown
Cuban's not gonna just go on a random podcast.
Bobby Altoff
Well, they see the episodes prior. They kind of have an idea.
Unknown
Yeah.
Bobby Altoff
But, yeah, they. They. I. Either they pick the location or I pick the location, or someone on my team throws out an idea for the location. They know that it's just gonna be an awkward, uncomfortable. But they also do know that they have final cut. And I never let. I never put anything out there that the guest is uncomfortable. I think that's why I also become friends with. It's not something where I'm trying to catch anyone saying something. I'm never gonna try to go viral off of somebody saying something. I know how uncomfortable it can be going on other people's podcast or doing interviews where you have no control over it. And in my.
Michael Bostick
You signed that release of ours.
Bobby Altoff
I didn't sign anything, actually.
Michael Bostick
I'm just kidding.
Bobby Altoff
But I. I just. I know how uncomfortable it can be, so I try to be very. Okay. I'm. I don't know. You do whatever part you want to take out. If you want to take out all of it. Whatever you want to do, it makes.
Michael Bostick
The person feel comfortable.
Bobby Altoff
Yeah. So they know when they go in that they can be free to do whatever they want because they can take out anything they want to. And that means. Even if that means they're like, I don't like how I said, yeah, right there. Or I don't like how I looked like this. I'm like, all right, we'll cut it. I will sit there and make sure that everything that they want.
Unknown
Do you cut it?
Bobby Altoff
No.
Unknown
You have someone cutting it.
Bobby Altoff
Yeah. But I believe we use. What is it called? Frame, where. Yeah. So they can go in. They go in and put in their notes, and then my editor will go in and take out whatever they say.
Unknown
That's unique, but it's a different kind.
Michael Bostick
Of format because, like, here we're just, like, shooting the. And having a conversation. And again, we don't try to make anyone uncomfortable either. But I imagine in that format, like, for the people going. It's just different for those people as well, it's like a different kind of interview.
Bobby Altoff
Well, I think that's why I get inter. People that don't really do interviews, because they don't. I get it. I don't as Someone who's done a lot of interviews now are done podcasts and done other. You know, I am like, oh, my God, that is. I get why people don't like doing that or why they don't really want to go on a traditional press run because it's intimidating. And then also because a lot of people try to catch you saying stuff.
Michael Bostick
That it's funny with like, that format. So I think you can get people's story and you can get a lot of what is quote unquote press worthy without trying to take people out.
Bobby Altoff
Yeah.
Michael Bostick
Does that make sense?
Bobby Altoff
Yeah. And you don't have to talk about their breakups or their anything if they're not their kids, their families. Things that you do. Exactly. I only talk about what they bring up and then. And I never try to pry into anything that I think unless I have talked to them beforehand. I'm like, hey, are you okay with this conversation? And then we'll kind of go there. But sometimes I just take whole conversations out about certain things. And that's why you can be more comfortable when we do mine too, because it's. Which is funny. It's awkward, but it's also comfortable when people say that I show a side of people that people don't often get to see. But you can say whatever. You can get really into the conversation because, you know, if you want to cut all of that out, it's just. It's gonna go.
Michael Bostick
Yeah. We always say, like, people, you know, you need to have vulnerable conversations or else people tune out. Like, nobody wants somebody to come on and just talk about how great they are.
Bobby Altoff
Yeah.
Michael Bostick
But at the same time, like, you don't have to do something that makes someone cause harm.
Bobby Altoff
Yes. Yeah. Like, you don't need to.
Michael Bostick
Especially, like, I get super fired up when people start going at people's personal lives and their family, especially their kids. Like, whenever I see any of these clickbait publications talking about people's or how they are as parents, like, that stuff just bothers me because there's so much more you can get from an individual and their story without going after people who are kind of like, innocent in that story, whether it's their family or their kids.
Unknown
Low hanging fruit. Yeah.
Michael Bostick
It's just like, you know, and I also think it's just lazy journalism in a way where it's like.
Bobby Altoff
Yeah. And it's just, it's boring. Nobody needs to know all those things that I don't know.
Michael Bostick
For people that are doing or trying to follow on a similar path that you've done now for your career? What are things you wish that you knew earlier? Like you've obviously now built a brand and you're building a business around everything that you're. That you've created. Are there things that looking back, you would have done differently or you would caution people against as they start to potentially build a career for themselves?
Bobby Altoff
I mean, I think I did it in a way that I wouldn't change anything. I never put too much money into it. I never. I didn't go out of my way. I know a lot of people start podcasts and kind of throw money at it and be like, I never did that. I kind of. My first episode was recorded at a little studio I found in LA and I would drive to LA and film inside of there. It was $300 to film it. I think that it's just good if you have an idea. It's the same thing with. If you have an idea for a product just to kind of test it. That's what I did and I think use your resources. I would ask all of my mutuals to be guests on my podcast. When it, when it first started, I was like, anybody I could think of just, do you want to come on? Can I interview you?
Michael Bostick
Mutuals meaning people that were following.
Bobby Altoff
Yeah, yeah, yeah. That we maybe had one or two conversations on. On the app itself before. But yeah, I was just asking anyone, I think just also putting yourself out there. I have always put myself out there and I'm not afraid of rejection. And I think that that's something that's huge is just not being afraid of rejection to shoot your shot. I've asked so many people. I still get guests in a similar way. I mean, it's easier. Obviously now I have people who help me book, but if there's someone I'm like, oh, I would really love to interview, I send a dm. And I think just back to what I said earlier. Not being afraid to look stupid. I was not afraid to look stupid. I wasn't afraid to look desperate. I put. I was paying people to get people on there. I used to do things like that on Tick Tock all the time. I'd be like trying to get brands to comment or just, you know, just doing anything I could because it's like I was. You have to be okay with looking stupid and embarrassing yourself.
Unknown
I think one thing you've done really good throughout this whole episode is exposure therapy. Like, you put yourself out there, then you would delete it if it didn't go, yeah, put yourself out it's like you keep doing it, you start to get, like, almost like numb. Where you just don't.
Bobby Altoff
Yeah. Where you don't care anymore. I know people used to call me out for it. They'd be like, why have you posted the same video 10 times today? And I'm like, because I know this video can be viral and I'm going to keep trying it until it goes viral and you guys can just shut up. And I would make a story that would be like, if you see me post the same thing ten times, be quiet.
Michael Bostick
Was it like a timing thing or just certain people that it reached, like, what?
Bobby Altoff
No, just changing the. The caption. Changing the every. Like moving it around, cutting off a few seconds, maybe starting it on a different word. When I knew a video had potential to be viral, I just had to. But sometimes I would be so confident a video had the potential to go viral and I'd post it 10 times and then it would not work. And I would be like, all right.
Lauren Everts
Well, that's super interesting though.
Michael Bostick
So you would take like, say it was a 60 second clip and you would post it and if it didn't go viral, you would go change the caption and try that or cut like the format up. But it would be the same.
Bobby Altoff
Yeah, it'd be the same video, but I've now altered it 10 times.
Unknown
We need to take notes on that. That's like a strategist.
Michael Bostick
When I listen to that, I imagine what most people do is they take the time, they create that it doesn't work. And they're like, man, it didn't work.
Lauren Everts
And they stop trying with it.
Unknown
That's 99 of people I know.
Bobby Altoff
I had a friend and she posted this one video on Tick Tock and she didn't have, like, she doesn't have a lot of followers or anything. And I watched the video and I was like, delete that right now. And she was like, why? And I was like, that can go viral. I promise you it can go viral. And it wasn't. It wasn't. It was a gap. It was up for three days. It had no views. And I was like, delete it because I want to edit it and put it back up. And it's at 7 million views now. And I knew watching that video that it could go viral. I know when something.
Michael Bostick
So okay.
Unknown
And that is about the video.
Bobby Altoff
So it was my friend Ashley. She posted a video giving her dad, like, she's an esthetician, so she was giving her dad a facial. And in it he's telling a story. And I was watching it and I was like, oh, this is such a good store. I just knew when I watched that video, it had the potential to go viral. So I had her take it down. And I think that what I changed was the caption. And I. It was something. I have my phone somewhere. It was something to the. I think that I had changed it to say, what did I change it to? I don't know what it was to begin with, to be honest, but I think maybe she just had. She definitely just had, like a different caption. And I went in and I just put on shit.
Unknown
We need to try different captions, Michael.
Michael Bostick
It's the core of it that you just knew that it was a solid piece of content.
Bobby Altoff
Yeah. So this was the video. Oh, I changed it to giving my dad a facial. And that's it. That's all I changed. I don't know. That's it.
Lauren Everts
What did it say before that?
Bobby Altoff
I don't think it had a caption.
Michael Bostick
So it was just.
Unknown
Okay, wait, the caption. You're talking about the thing on top of the video.
Bobby Altoff
Oh, yeah, Sorry, what is that called? Yeah, but the.
Michael Bostick
On screen.
Unknown
Got it. Okay. I thought you meant the caption. No.
Bobby Altoff
Well, I'll do that sometimes too.
Unknown
Okay.
Bobby Altoff
But yeah, I. I knew it was. And look, it's like.
Unknown
Oh, it looks good, though.
Bobby Altoff
Great facial.
Unknown
Yeah, that's a great.
Lauren Everts
Super interesting.
Michael Bostick
Because, like, I. I think about, like, the amount of effort that it takes to go and create any of this stuff and then just waste it.
Bobby Altoff
And then just to waste it because you're like, oh, that was silly. And nobody watched it. And it's like that video very well could have sat on nothing. But I. I think, you know, sometimes, right. Like, this is a good piece of content. You are going to. I need the algorithm to pick it up. I know people. If it got on the right people's for you page, they would want to see this. And it's getting it on the person's for you page, which if that means saying something stupid, right? Like, I don't know. I. So my example that I told you where I deleted it so many times and it finally ended up getting 20 million views. On my, like, 10th time, it had no views. And by no views, it had like 100k, 50k. And I was like, that's so stupid. I know this could get 20 million. It was a video I did with Michael Buble in the very beginning of my, like, maybe a year into my career on TikTok. And then he. It wouldn't go viral, though. I could not get it to go viral. I could only get it to get a couple hundred thousand views, and I just kept changing. I changed the caption to something stupid, and it was like, I can't believe I spent a million dollars on this meet. And greetings. So just a lie that made it go viral. And it was like, people in the comments were like, oh, my God, she spent that much money to see him. I'm like, you guys think I have a million dollars to spend on a meet and greet for Michael Buble? Like, what are you guys crazy? But, like, 20 million views from. From not going viral at all just to changing that. Got it.
Unknown
The overlay or the caption? You said that.
Bobby Altoff
I don't know what the. The little bottom thing.
Unknown
The bottom thing. So the caption.
Lauren Everts
Caption.
Bobby Altoff
Yeah. I don't know. Lexi, what do you refer to as the one on screen? I would call that, like the caption. Yeah, Okay. I would call it a caption and like a description. I don't know. Like, that's the description.
Unknown
Don't ask me.
Bobby Altoff
Oh, so I call the one on the. I call the one on the screen the caption Description. It's a description of the video. Nobody's, like, reading that first. Gonna go to your eyes. I'm just like, your eyes are gonna go to. That's what I would refer to.
Michael Bostick
The hell do we know? Lauren, let's talk about Haya health.
Lauren Everts
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Bobby Altoff
I am a big bed fan. I'm not a rotter. I like to marinate like I like to do stuff in bed. So I like to eat in bed or wear a sheet mask or work in bed. I have like a tray that I use. I just love my bed. I like to do stuff while I'm in bed. I'm gonna be that older woman in a robe with a tray with like the newspapers in it. And the sheets that I use have to be soft and 100% organic. I also like cotton. They have to be cotton. They have to feel breathable, buttery, soft. And that is where Boll and Branch comes in. They have These sheets, they're 100% organic cotton. And what I've noticed is not only are they luxurious and soft, they put you in like an instant rel mode so you fall asleep faster. They're so delicious. So much so the brand is so proud of their sheets that you can discover the difference with bull and Branch's 30 night guarantee. So they'll basically guarantee you softer, more breathable, more buttery, soft sheets with every wash. They just get it. When it comes to sheets, the ones that I would start with are the signature sheets they're best selling. These are the ones that are really breathable and they're really going to set the foundation for a better sleep. I like the more neutral colors. My kids love them. Bolen Branch products are made different so you can sleep better at night. Now it's your chance to change the way you sleep with bolan branch, get 15% off plus free shipping on your first set of sheets@bolenbranch.com skinny that's bolinbranch b o l l a n d branch.com skinny you save 15%. Exclusions apply. See site for details. Let's talk about real food for a hot minute. We all know we should be eating more real whole food. But seriously, who has time to make sauces and dressings from scratch? Not me. I do not mess around with my ketchup because so many ketchups are filled with sugar and corn syrup and all this stuff. And I use ketchup every day. I like it on my eggs. My kids like it on their burger. We just are like a ketchup y family. And so I use Primal Kitchen. I like their ketchup because it's unsweetened. It's made with real organic California grown tomatoes. There's no high fructose corn syrup. It has no cane sugar, no artificial sweeteners. It's just the best. If you're on Primal Kitchen, I would also get their mayo. I love their mayo. I put it on Zaza's turkey sandwich all the time. It's so good on a piece of sourdough. It's made from organic cage free eggs and avocado oil. It's great on wraps. Potato salad. I even use it for egg salad. I just love Primal Kitchen's condiments. Primal Kitchen has nailed the perfect combo of high quality ingredients and delicious flavors so your meals will taste as real and homemade as it gets. So if you're all about real food, but you need a little help making it exciting, you need Primal Kitchen's condiments and sauces. They're made with real ingredients we love. They're your secret weapon for making easy dinners of just protein and veggies. Taste amazing. Head to Primalkitchen.com skinny you20 off your next online order with Code Skinny at checkout. That's P R-I-M-A-L kitchen.com skinny and code skinny Primal Kitchen products are also available in stores nationwide. So visit primalkitchen.com skinny to find a location near you.
Unknown
How does the mom version of you differ than to your social media? Like what's the differences of how you are as a mom and how you are as a content creator?
Bobby Altoff
I don't know. I feel like I'm pretty chilled and laid back in all aspects of my life. I'm pretty chill and laid back mom. I'm like Very. I'm. But I'm research based, so I guess it's the same where everything me and my kids dad do is research based. And we. I. I'm okay with constructive criticism. I don't know. You know, I think it's pretty similar across all birds. Obviously they don't get like a stale version of me where I'm at home and I'm like, I'm not gonna smile, guys. They don't know that side of me. But yeah, I'm just like chill, laid back mom. I don't know. I don't have. But I'm also very well researched in all the chill things I do. I just. Because I believe that it's to be best for them.
Unknown
You mean like, you're like looking at what their. What's in their diapers, like cleaning supplies? What do you mean, research?
Bobby Altoff
I mean like parenting styles. No. So their dad reads a lot with ingredients.
Unknown
Like maybe like what you feed them.
Bobby Altoff
No, See, no.
You're like, yes, I am, but not to an extreme. I feel like I'm not gonna stop them from eating anything in the world. It's so hard, you know, like if they go to Disneyland, they're gonna eat a churro and a bag of Doritos. It is what it is.
Michael Bostick
I'm gonna have to ask AI what this means later. I talked to my AI and it tells me everything now. What means what research based painting means?
Bobby Altoff
Yeah, what is. It's just where you research. What do you mean that's truly, like, parenting styles?
Like, yeah, you're gentle. What's it called?
Michael Bostick
I'm sitting with Bobby Altoff. What does research based parenting mean? Please answer me the same way Bobby Altoff would.
Unknown
How can that content go viral? What he just said. What caption should we put on it?
Bobby Altoff
I have to see it.
Michael Bostick
Please answer me now.
Unknown
Is there anything that we can clip in this episode? And I'm sure a caption. Maybe you guys can tell me what we should clip so we could go.
Bobby Altoff
Just make fun of me. Call me ugly.
Unknown
No. Okay, that doesn't mean anyone that's calling her ugly needs to like, figure it out. What is that? A troll with no picture.
Bobby Altoff
And I'm telling you. Do you want to go viral? They love to call me ugly. So call me ugly. Look, I'm giving you my permission right now.
Unknown
Ugly.
Bobby Altoff
I'm giving you be like, I sat down with the ugliest guest I've ever had. Do you wanna. Do you wanna go viral?
Unknown
No, I don't think I could do that. I Don't think.
Michael Bostick
What's the challenge?
Unknown
What if I said the prettiest guest we've ever had?
Bobby Altoff
No, that's the. You know, you never want to do that because then that's just gonna. You're now inviting all the comments to. On me. That's what you're doing by saying that they're gonna sit there and be like, you're not the. The prettiest. What the Is that about? No, you say the ugliest, and then you. You'll get the guys who think I'm ugly, but then there'll be like, girls that are like, that's so rude.
Michael Bostick
So if I said, you are the ugliest guest I've ever spoken to on this show.
Lauren Everts
Yeah, that's gonna go.
Bobby Altoff
That's gonna do it.
Michael Bostick
You're not.
Lauren Everts
You're not.
Michael Bostick
Trust me, there's been some. On this show.
Bobby Altoff
Prettiest.
Unknown
It's not gonna get any.
Bobby Altoff
No, it will, it will. I'm just saying that. That you. Go ahead, say that. Actually, all the people are going to immediately be tearing me apart in the comments is all I'm saying.
Michael Bostick
But that's the.
Unknown
Bonnie, welcome to the show. The most beautiful, gorgeous, prettiest guest that has ever sat on the.
Bobby Altoff
Him and her show.
No, those two.
Unknown
Two proppy.
Bobby Altoff
Yeah, you gotta, like, make it seem. Be like, look at me and just be like. Just be like.
Unknown
Should I, like, just be like.
Bobby Altoff
Honestly, you have to be the prettiest guest I've ever had. I'm like. I'm sounding like I'm. I'm getting you to say this because I. To be. I don't believe this. I don't. I have my radio voice off.
Unknown
Honestly, you are the most beautiful guest we've ever had on the show.
Bobby Altoff
But now followed up with everyone else was really ugly or something. Just make it really mean. It has to be a little bit shocking, you know? Yeah.
Unknown
Okay.
Lauren Everts
Are you trying to go viral or not?
Unknown
Everyone else we've had on the show is really ugly.
Bobby Altoff
Well, don't make it so. You have to cut the clip. Start it over.
Michael Bostick
Start the whole thing over.
Unknown
Oh, my God, you guys, this is a lot of work. I'm sweating.
Michael Bostick
We're gonna leave all this in just so that.
Bobby Altoff
Yeah, yeah, yeah.
Unknown
You are the most beautiful guest we've ever had on the show. And honestly, everyone else that we've had on has been really ugly.
Bobby Altoff
That was so weird of you to say. Why would you. Don't compare me to your other guests, please. I don't really want to do that. Right now, see, there you go.
Unknown
We have had Cindy Crawford on the show.
Bobby Altoff
That's crazy. You're gonna get Cindy.
Michael Bostick
Is that, like, the thing that they come after you more the most for is the looks?
Bobby Altoff
It's. No, it's everything. Oh, it's everything. They just. They love to hate. They love date.
Michael Bostick
I feel like that's the worst thing.
Bobby Altoff
Like, no, it's. My personality is annoying. I'm. I'm annoying. Why am I still trying? I'm a horrible mom.
Unknown
At least they're talking about you.
Bobby Altoff
I honestly. Yeah, because when it's too quiet, I'm like, excuse me, where are my haters now? I'm falling off.
Michael Bostick
You know what it is? And this is gonna be, like, ruined some of the. Some of the stick for you. Is that what you do? I know is not effortless, but it looks effortless, and it looks like it just happened by accident. And so people look at that, and ye. Well, this is not fair that this person is just having accident.
Bobby Altoff
I do think that that is a large part. A lot of people think. I mean, that was when that whole industry plant rumor started. People just thought, oh, this girl woke up, got handed this opportunity, and why can't that happen to me? And it's like, don't get me wrong. I'm. I've gotten lucky a lot, but I've also put in so much work to get lucky, and I put myself in places to get lucky all the time. You guys aren't doing that. You're not. It's not as easy as if I just stop right now, right? And I'm like, all right, I'm just gonna let everything. I'm gonna let my podcast just kind of like, I'm just gonna do the bare minimum. I will be so irrelevant in three minutes. I am not. I have to keep working towards gaining relevance, staying relevant. Anyone you see that stays in the spotlight for. They're working at it every day.
Unknown
I forgot that they thought you were an industry plant. I saw that. So they thought that someone from Hollywood.
Bobby Altoff
Yeah, well. And then you know what I did, actually? I did an interview with Belvin J. Belvin. And in it, I was in character. And I go, yeah, I got a call. It was so dumb. I was like, yeah, I got a call, actually, one day from the industry. I don't even know what the fuck the rumor is like, or what the idea is of that, but I was like, yeah, I got a call one day, and they said, give me your first born. I have something so stupid like, give me your firstborn child and exchange for fame. And that's what I did. The comments were like, I told you guys. I told you that's what happened. And I was like, oh, you guys. So, yeah, it happened. I. They're like, she sold her soul.
Unknown
Like, okay, so people actually thought like, Hollywood.
Bobby Altoff
I don't. I guess. Is that what an industry plan is? I think it's.
Unknown
I think, actually, I take it maybe I'm an industry.
Bobby Altoff
Maybe I am. No, I told you not to talk about this stuff. It's me. I did it. Well, I think what it is, is when someone spots you maybe, and starts putting a lot of money into you, right? Like in the industry, they're like, oh, I see a star rising. Let me throw a lot of money into you. I think that is, from what I gather, what it kind of is. But at no point did anybody throw large amounts of money or any amount of money at me. I have been doing this plant.
Michael Bostick
I'm missing the money part.
Bobby Altoff
I'm missing the part where they just. I'm like, the money that I've had, I've. I've. Have worked for. I've gotten. I've. Don't get me wrong again. I always have to add that because I know what people are going to say. They're like, you have the easiest job. This is so much easier than a 9 to 5. This is so much easier than anything else. But it doesn't. I. It doesn't just come to me either. I still have to work for it.
Unknown
She's not an industry plant, you guys. I know that's going to be hard.
Michael Bostick
We don't know that long.
Unknown
I don't think she is. I.
Bobby Altoff
No, I have, like.
Unknown
I'm really good at, like.
Michael Bostick
I mean, we just met.
Bobby Altoff
You're really good at reading people.
Michael Bostick
Yeah, I'm just really good at, like, sussing out plants.
Unknown
No, I am. I think I would know if it was a plant. I'm just telling you I would know. I want to tell the Internet. I would know. If she was a plant, and she's not.
Michael Bostick
Lauren will establish herself as an expert in any field at any given notice.
Bobby Altoff
Good for her.
Unknown
Good for me.
Bobby Altoff
It's a confidence that is much multifaceted.
Unknown
Like, what do you want me to say about it?
Bobby Altoff
She doesn't.
Michael Bostick
I should go work for the government.
Bobby Altoff
Okay. She does it all.
Unknown
I have to ask you about your beauty tips.
Bobby Altoff
My beauty tips? After you called me ugly? It's crazy.
Unknown
Your hair, skin, nails, wellness. What are your tips?
Bobby Altoff
H. My skin. Well, I don't Know, guys, I have acne. So I don't know if you want tips from me. People are always like, your skin's so clear. I'm like, you guys, this is how filtered tik tok is. It's good. Sometimes I will say for, like, one week out of. It's okay right now, but this is it on a. I have dealt with acne since I was 12 years old, and on a good day, I can, like, have, you know, under 10 zits on my face. That's a great day for me. I'm like, oh, my God, I can count them. That's amazing. But my beauty tip is, like, I haven't figured it out yet for skin, but I do wear sunscreen every day because I'm not gonna age. At least I will just have acne.
Unknown
You wanna look 27 at 38.
Bobby Altoff
Exactly. It has to be. You must. You have no anything. Your skin is just perfect.
Unknown
Well, I really work at my skin. Like a night.
Bobby Altoff
Do you?
Unknown
Like a nut.
Bobby Altoff
What do you do?
Unknown
I get facials once a week.
Lauren Everts
I'll be back on the back.
Bobby Altoff
I go every two weeks.
Unknown
Okay, so, I mean, you're doing it.
Bobby Altoff
I do everything. Oh, I. I should not have a single zit on my face. I try everything. I take all the vitamins. I drink all the spearmint tea. But I think I'm finally turning a new. Is that a new leaf? Is that the saying? It is. I'm turning a new leaf on my skin. It's starting to become healthier. I. I'm just following so many things and actually staying with them. I started taking spirit lactone, and I'm, like, taking that every day. Started tretinoin on my skin. I'm like, I'm not playing with it.
Unknown
But what are the products that you like right now?
Bobby Altoff
Right now? I feel like I mostly use Jan Marini.
Unknown
Yeah, yeah, yeah. That's a good brand. Really good brand.
Bobby Altoff
I would say that's mainly what I use. And then the La Roche stuff, like their lotion.
Unknown
I feel like you're doing everything right.
Bobby Altoff
Oh, I am. Tell my pores that I need to.
Unknown
Get you an ice roller, though. We have one for you. You need an ice roller, because an ice roller, especially if you ever have a pimple. It's so cooling.
Bobby Altoff
Okay, I'll take all the free things I love. I'll never.
Unknown
Some free things for you.
Lauren Everts
You.
Bobby Altoff
I'll never be above some balls for your face. What the fuck is that?
Unknown
They're balls that you put on your face in the morning and they Contour your face.
Bobby Altoff
That's so interesting.
Unknown
I have some mouth tape for you.
Bobby Altoff
You know, I have that at home. I've never used it. At no point do I just want to, like, stop being able to talk at night.
Unknown
Oh, you've never lived with my husband. Are you kidding me? What, you don't want to just shut it off? Like, do not disturb?
Bobby Altoff
Well, when I have, like, the nights my kids are with me, they'd sleep in my bed, so.
Unknown
Yeah, but they go to bed before you.
Bobby Altoff
Yeah, and then I fall. No, they fall asleep. We fall asleep at the same time. Oh, 8:30.
Unknown
My daughter's first words when I open my eyes is, mom, can you take your mouth tape off?
Bobby Altoff
Oh, my gosh. No, I can't. I can't imagine. I fall asleep with my kids. I don't know how parents make it out after that. You know, I've never been one that can make it out after bedtime. I've never, like, go out.
Unknown
Out to the club?
Bobby Altoff
No.
Out of the room, out of the bed.
Unknown
Yeah, I'm a. I'm a 7:30, 8:30 kind of gal.
Bobby Altoff
As soon as my kids fall asleep, I don't care. That's why I have to wash my face before I start putting them to sleep. Because I. I'm so good at putting them to sleep. I put myself to sleep. Those stories, they just. They just. The songs I sing, they just get me too.
Unknown
I get it. When my kids fall asleep, I'm like, ah, okay. What can we expect for you? What? Like, what's the next chapter? You said your second series comes out. Is that what you call it, a series?
Bobby Altoff
No, season.
Unknown
Season. Your second season comes out fourth, but yeah. Fourth.
Bobby Altoff
Yeah.
Michael Bostick
Nice. Good research, Lauren.
Lauren Everts
Great research.
Michael Bostick
Good job.
Unknown
Ah, guys, I thought you said your second.
Bobby Altoff
No, your fourth. I'll do one really long season I've.
Unknown
Had of your show comes out on Thursday. Yes. Okay, so what can we expect?
Bobby Altoff
A lot of. A lot of. You know, I'm trying to go back more to the original, which was just a bit more of like. I feel like I got out of character for a minute there. For a few episodes, I was just being. I don't know, I just got out of character. I started to get. I guess I don't know what the word would be, but insecure of the character because of comments. Right? Because they're like, oh, that person's rude. She's whatever. But then I realized that's what grew my page. And that's what is fun to do. And it's obviously not me. And the guest is in on it. So I've gotten back into just being more blunt again and just having it be more of a character and cutting it down to those. So if. If I'm editing a podcast and there's, like, too much of us being normal, I'm like, cut. That can't go in.
Unknown
I think that's good. You're owning the character. And let me give you the reverse. They're like, she's so nice, or they don't say anything. You, like, want to, like, spark a reaction in that? Yeah, I think. I think you should be as mean as you want. It's a character.
Bobby Altoff
It's gonna happen again. You guys know that I live in fear of, like, saying the wrong thing that could get clipped wrong. But I. Because I'm like, I don't want to have an opinion that people disagree with, ever, which is hard.
Unknown
Where can everyone find you? Slide into your dms, Flirt with you.
Bobby Altoff
Oh, I love this. Where can they slide into it? Slide into my dms? I don't know. That's. I feel like everyone meets people like that. That's how I'm gonna meet my future.
Unknown
You're gonna slide into someone's dm?
Bobby Altoff
No, they're gonna slide into mine.
Unknown
Good. You like the guy to court you.
Bobby Altoff
That would be great.
Unknown
Yeah.
Bobby Altoff
Yeah, it's.
Unknown
It's. It's pretty rare. It's Slim Pickens out there right now. Guys don't think they have to court girls anymore. I don't agree.
Bobby Altoff
I feel like that's common, right? Guys slide into people's dms. I don't know. That's how I imagine she wants to.
Unknown
Be courted, and she wants guys.
Bobby Altoff
I turned off dms from people without verified accounts because I was like, I don't.
Unknown
Oh, so they have to be verified.
Bobby Altoff
Yes, but anybody can be, right?
Michael Bostick
Don't you just verify now by paying to be, like, a per.
Bobby Altoff
Yeah, but I just eliminated all the mean people. Like, people who are gen. Generally are like. Like, DMing. Mean things do not pay the amount.
Unknown
What if there was a guy that has a hundred followers, barely any post. That's amazing. That's not verified.
Bobby Altoff
Then I might just have to turn that feature off for him. No, it's just he'll have to find me some other way.
Unknown
You never know.
Bobby Altoff
I don't leave my house ever, so I don't know how.
Unknown
Besides, I don't know the dms I feel like will be hot for you.
Bobby Altoff
Do you? Yeah.
Unknown
I feel like your DMs are hot a lot. Like, I feel like there's a lot going on. Yeah, she can't get there for sure, huh?
Bobby Altoff
I just feel like that's the new age of.
Unknown
Let him. Tell him to get in line.
Bobby Altoff
Get in line.
Michael Bostick
Guys, we've covered a lot of ground.
Unknown
You're great on a mic. Come back anytime you want. I'm gonna get you some mouth tape.
Bobby Altoff
And did you just read that?
Unknown
No. Did it look like I did?
Michael Bostick
Yeah.
Bobby Altoff
I was like, we wrote that.
Lauren Everts
No, we wrote Bobby.
Michael Bostick
You're great.
Bobby Altoff
I was like, do you have a script?
Michael Bostick
Thank you for coming in and doing this. Congratulations.
Bobby Altoff
Thank you for having me.
Unknown
Season four.
Bobby Altoff
Do I get all of that stuff?
Unknown
You can have whatever you want. Let's get you all kinds of stuff. You said in the beginning that you wanted free stuff that influencers have, so I'm gonna make you a big goodie bug.
Bobby Altoff
Oh, I would love a big goodie bug. Thank you. I appreciate it.
All of my favorite products, mouth tape, brow peptide to grow my brows and lashes, the ice roller and even the caffeinated sunscreen can be found on shopskinnyconfidential.com you guys, if you have not tried mouth taping, you have to try it. And while you're on the site, that brow peptide has changed and transformed my brows. Go to shopskinnyconfidential.com to check out all my favorite goodies. Thanks for listening and see you next time.
The Skinny Confidential Him & Her Podcast
Episode Title: Bobbi Althoff On How To Go Viral, Find Your Voice, Manage Criticism, & Build Something From Nothing
Release Date: March 10, 2025
Hosts: Lauryn Bosstick & Michael Bosstick
Guest: Bobbi Althoff
In this engaging episode of The Skinny Confidential Him & Her Podcast, Lauryn Bosstick and Michael Bosstick welcome Bobbi Althoff, a viral sensation, comedian, and host of the Really Good Podcast. The conversation delves deep into Bobbi's path to virality, her unique approach to content creation, and the challenges she faces managing online criticism while balancing motherhood.
Bobbi begins by discussing the multifaceted nature of virality on platforms like TikTok. She explains that virality can exist on different levels, from platform-specific fame to widespread internet recognition.
[04:42] Bobbi Althoff: "There's, there's Tik Tok viral, where you kind of just are viral on the app... And then there's another level where you go viral all over the Internet and mainstream news picks it up."
Her initial content focused on parodying the role of a "bad mom," leveraging deadpan humor to highlight how easily audiences could be deceived. This strategy not only entertained but also catalyzed her rise to fame.
[03:18] Bobbi Althoff: "Just me doing parodies of being a bad mom... People are so gullible, they'll believe anything."
Recognizing the popularity of podcasts, Bobbi decided to create her own show. Inspired by podcasts like Guy Raz's How I Built This, she aimed to interview successful individuals. However, she quickly realized that to stand out, her podcast needed a unique twist.
[06:10] Bobbi Althoff: "It was a parody of a good podcast... It's a shitty podcast. I don't research my guests. We just show up and see what happens."
This unconventional approach differentiated her podcast from others, attracting listeners intrigued by the raw and unfiltered conversations.
Bobbi emphasizes the importance of uniqueness in content creation. She contrasts her method with traditional podcasting norms, opting for spontaneity over meticulous planning.
[07:58] Bobbi Althoff: "It's not supposed to be good. It's a shitty podcast. No formula to making it good."
Michael Bosstick highlights how this uniqueness, combined with rare and interesting guests, contributes to the podcast's success.
[05:48] Michael Bosstick: "You've cracked a formula where you've created something very unique that stands out."
A significant portion of the discussion centers on Bobbi's relentless pursuit of virality. She candidly shares her routine of posting numerous TikTok videos daily, deleting those that didn't gain traction within 24 hours.
[12:21] Bobbi Althoff: "You have to just do it. Don't be afraid of looking stupid... If it doesn't go viral in 24 hours, it gets deleted."
This persistence, coupled with a willingness to experiment with different formats and captions, underscores her dedication to success.
Bobbi openly addresses the challenges of managing criticism, particularly regarding her appearance and parenting choices. She discusses the emotional toll of negative comments and the strategies she employs to cope.
[16:08] Bobbi Althoff: "I hate... People have so many opinions. And I think the ones that get me the most are the ones that touch on my insecurities."
To mitigate the impact, she heavily filters her comments and selectively engages with constructive feedback.
[21:05] Bobbi Althoff: "I heavily filter my own comments... I can't say ugly. You can't say that."
The conversation explores the balance Bobbi maintains between her roles as a mother and a content creator. She describes herself as "chill and laid back," emphasizing that her approach to parenting is research-based, mirroring her methodical stance in content creation.
[51:14] Bobbi Althoff: "I'm pretty chill and laid back mom... everything me and my kids' dad do is research based."
Despite the public persona, Bobbi strives to ensure that her online activities do not interfere with her responsibilities as a mother, although she acknowledges the inevitable scrutiny.
Bobbi offers invaluable advice for those looking to build their online presence:
Start Without Fear: Embrace the process even if your initial attempts seem futile.
[12:21] Bobbi Althoff: "You have to just do it. Don't be afraid of looking stupid."
Persistence is Key: Continue refining your content until it resonates with the audience.
[13:19] Bobbi Althoff: "I'm very stubborn... It just needs to happen."
Embrace Rejection: Don't let setbacks deter you; view them as opportunities to improve.
[40:31] Bobbi Althoff: "I have to be okay with looking stupid and embarrassing myself."
Use Feedback Constructively: Leverage comments to pivot and enhance your content strategy.
[27:31] Bobbi Althoff: "If I'm doing something old and need to pivot, I wouldn't know without the feedback."
Bobbi discusses her intentional creation of an awkward and uncomfortable atmosphere during interviews to elicit genuine reactions from guests. This approach fosters authentic conversations, differing from conventional interview styles.
[33:42] Bobbi Althoff: "Every episode is a little bit awkward... It's weird, but I definitely talk to everyone afterward."
She ensures that guests retain control over their content by allowing them to edit out any parts they find uncomfortable, further building trust and rapport.
[35:48] Bobbi Althoff: "They can take out whatever they say. I never put anything out that the guest is uncomfortable with."
Bobbi shares her tactics for maximizing video reach on TikTok, such as tweaking captions and re-uploading content with slight modifications to increase visibility.
[41:05] Bobbi Althoff: "If a video doesn't go viral, I change the caption or cut a few seconds and repost it."
She recounts a successful instance where altering the video description transformed a stagnant post into a viral hit, demonstrating the importance of small adjustments.
[45:18] Bobbi Althoff: "Changed the caption to 'giving my dad a facial' and it reached 7 million views."
The episode wraps up with lighthearted banter, reinforcing the bond between the hosts and Bobbi. Bobbi reiterates the significance of owning one's unique style and the continuous effort required to maintain online relevance.
[63:18] Bobbi Althoff: "I have to keep working towards gaining relevance, staying relevant."
Her final remarks emphasize the rewards of perseverance and authenticity in the ever-evolving landscape of digital media.
Notable Quotes:
Bobbi Althoff on Virality Levels:
"[04:42] I think there's levels... viral on the app... and then there's another level where you go viral all over the Internet."
Bobbi on Podcast Uniqueness:
"[06:10] It's a parody of a good podcast... It's a shitty podcast. I don't research my guests."
Bobbi on Persistence:
"[12:21] You have to just do it. Don't be afraid of looking stupid."
Bobbi on Handling Criticism:
"[16:08] I hate... People have so many opinions... touching on my insecurities."
Bobbi on Interview Approach:
"[35:48] They can take out whatever they say. I never put anything out that the guest is uncomfortable with."
Bobbi on Virality Strategy:
"[41:05] If a video doesn't go viral, I change the caption or cut a few seconds and repost it."
This episode offers a candid look into Bobbi Althoff's strategies for achieving online success, emphasizing authenticity, persistence, and resilience in the face of criticism. Her insights serve as a valuable guide for aspiring content creators navigating the complex terrain of digital fame.