Dean Graziosi On The Truth About Money, Mindset, Success, & What Most Never Learn

Summary

The Skinny Confidential Him & Her Podcast
Episode: Dean Graziosi On The Truth About Money, Mindset, Success, & What Most Never Learn
Release Date: April 24, 2025

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Introduction

In this compelling episode of The Skinny Confidential Him & Her Podcast, hosts Lauryn Evarts Bosstick and Michael Bostic welcome back Dean Graziosi, a New York Times bestselling author, entrepreneur, and investor. With over 25 years of experience, Dean shares his remarkable journey of turning obstacles into opportunities, collaborating with legends like Tony Robbins, and mastering the art of self-education and business growth.

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Dean Graziosi’s Early Motivation and Success

Dean opens up about his early life experiences that fueled his ambition and drive. Raised by a single mother who worked tirelessly to support him and his sister, Dean was inspired from a young age to strive for success.

Notable Quote:
“I need to be rich, I need to be successful so I can retire my mom.” ([02:20])

Starting his entrepreneurial journey at 17, Dean founded his first business cutting firewood, followed by ventures in car restoration and real estate. By 24, he had successfully retired his mother, and three years later, his father.

Key Points:

• Overcoming self-doubt and lack of formal education.
• The impact of a strong personal mission on business success.
• Early ventures in firewood cutting, car flipping, and real estate.

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Partnership with Tony Robbins

Dean recounts his pivotal moment of meeting Tony Robbins through an infomercial, which led to a deep friendship and multiple business collaborations. This partnership has been instrumental in his continuous growth and success.

Notable Quote:
“When you meet our friends, you can tell that the foundation of it is serving others.” ([06:19])

Key Points:

• The serendipitous meeting with Tony Robbins.
• Building a partnership based on shared values and mutual ambition.
• Launching companies like Mastermind together.

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Mindset: Fixed vs. Growth

A significant portion of the discussion centers around the importance of mindset. Dean differentiates between a fixed mindset, which limits potential, and a growth mindset, which fosters continuous improvement and resilience.

Notable Quote:
“Certain thinking holds you back. And if that's the case, then you have to try new thinking.” ([10:21])

Key Points:

• Understanding how negative narratives can impede success.
• Strategies to shift from a fixed to a growth mindset.
• Emphasizing continuous learning and adaptability.

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Changing Negative Narratives

Dean delves into techniques for overcoming negative self-talk and limiting beliefs. He emphasizes the necessity of challenging and changing these narratives to unlock one's true potential.

Notable Quote:
“If you continue to do the same thing, you'll continue to get the same results.” ([10:34])

Key Points:

• Identifying thoughts that hinder progress.
• Reframing negative beliefs to create new opportunities.
• The role of self-awareness in personal development.

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Generational Perspectives and Forgiveness

A heartfelt segment where Dean shares his personal journey of forgiving his estranged and abusive father. He illustrates how this act of forgiveness transformed his life, enabling him to move forward without resentment.

Notable Quote:
“I blame him for all the good in my life.” ([35:58])

Key Points:

• The emotional impact of childhood trauma.
• The liberating power of forgiveness.
• How overcoming past hurts can lead to personal and professional success.

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Leadership and Team Management

Dean discusses his approach to building and managing effective teams. He highlights the difference between project-oriented employees and true leaders who understand and resonate with the human condition.

Notable Quote:
“True leadership finds a way to resonate and communicate with all these different personalities.” ([44:36])

Key Points:

• The importance of leadership over mere project management.
• Building teams with diverse personalities and strengths.
• Creating a company culture that aligns with core values.

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Education vs. Experience

Challenging traditional views on education, Dean advocates for specialized knowledge and hands-on experience over formal qualifications. He shares anecdotes about his own children, encouraging them to seek mentorship and real-world learning.

Notable Quote:
“The biggest lie we've been told is you need money to make money.” ([64:31])

Key Points:

• The limitations of traditional education systems.
• Valuing specialized skills and practical experience.
• Encouraging resourcefulness and entrepreneurial spirit in the younger generation.

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Q&A Highlights

Throughout the episode, Dean addresses various questions, offering actionable advice on topics ranging from personal development to business strategies.

• Changing the Narrative: Encourages listeners to evaluate and alter thoughts that hold them back.

• Working with People: Emphasizes meeting individuals where they are and inspiring them to reach higher levels of achievement.

• Resourcefulness Over Resources: Advocates for developing resourcefulness as a key to overcoming financial and personal challenges.

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Conclusion

Dean Graziosi's insightful conversation with Lauryn and Michael offers a wealth of knowledge on cultivating the right mindset, building successful partnerships, leading effective teams, and prioritizing growth over comfort. His personal stories of resilience and forgiveness provide a powerful testament to the transformative power of a growth mindset and relentless pursuit of one's goals.

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Notable Quotes Recap:

• “I need to be rich, I need to be successful so I can retire my mom.” ([02:20])

• “Certain thinking holds you back. And if that's the case, then you have to try new thinking.” ([10:21])

• “True leadership finds a way to resonate and communicate with all these different personalities.” ([44:36])

• “The biggest lie we've been told is you need money to make money.” ([64:31])

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This episode serves as an inspiring guide for entrepreneurs and individuals seeking to elevate their lives through mindset shifts, strategic action, and unwavering perseverance.

Transcript

[Michael Bostic]

The following podcast is a Dear Media Production.

[Lauren Everts]

She's a lifestyle blogger extraordinaire.

[Michael Bostic]

Fantastic.

[Lauren Everts]

And he's a serial entrepreneur, a very smart cookie. And now Lauren Everts and Michael Bostic.

[Michael Bostic]

Are bringing you along for the ride.

[Dean Graziosi]

Get ready for some major realness.

[Lauren Everts]

Welcome to the Skinny Confidential. Him and her. Hello everybody. Welcome back to the Skinny Confidential him and her show. Today we're thrilled to have our friend and powerhouse guest who's mastered the art art of turning obstacles into stepping stones, Dean Graziosi. Dean is a New York Times bestselling author, entrepreneur and investor who's been at the forefront of self education for over 25 years. From co founding over 14 companies, generating over a billion dollars in revenue, to collaborating with legends like Tony Robbins, Dean's journey is nothing short of inspiring. Get ready to dive deep into the mindset, shifts and strategies that can help you thrive in today's ever changing world. This episode is for anyone that wants to live a better life, a more productive life, a healthier life, a happier life, get more done. Who is just looking to take it to the next level. I also want to mention that Dean and Tony Robbins are hosting their Thrive in 2025 three day event here shortly. And if you want to sign up, it's going to be a groundbreaking event. It's free, no payment required from May 15th to the 17th. You can just click the link in our bio to sign up. Lauren and I will be checking out ourselves. That is their thrive in 2025 with Tony Robbins and Dean Graziosi. With that Dean welcome to the Skinny Confidential. Him and her show. This is the Skinny Confidential.

[Michael Bostic]

Him and her.

[Dean Graziosi]

Dean is back on the podcast. He is a master of the mic. A master of speaking in public. You really are. Let's get a little background on you. You guys can go back and listen to his first appearance on the Skinny Confidential five years ago. Five years ago. But I just want just a quick little background on you so we can get right in to all the tips for growth.

[Michael Bostic]

All right, Great to see you guys. I had so much fun last time I was here. You guys, you bring such great energy and and here's the cool part before I share a little bit, my wife and my sister in law. I have the pink roller in my refrigerator. My wife has the little pink and so does my sister in law has the little pink mouth strips. Like especially since we did the the podcast. My wife loves what you guys do. It's probably the only podcast she listens to.

[Dean Graziosi]

I'm a little bummed she's not here.

[Michael Bostic]

I know she, she's bummed that she's.

[Dean Graziosi]

Not a beautiful sister though, so I'll take it.

[Michael Bostic]

You know, quick story. I don't think it's much different than most. Right Is we all. I think no matter where you are in life, you know that there's something more, there's something bigger. And I think I just recognized at a young age that just because your family has done things in life a certain way, it doesn't mean you have to live into it. And sometimes we don't move until we're disturbed enough. And I think people have asked me this more, especially in my 50s. I'm reflecting back more than ever before and people are like, what made you be so motivated, so hungry? And if I really look back, it was my mom. My dad left when I was three. She was an incredible woman. She's incredibly intelligent, but she didn't feel that much. She didn't feel intelligent. So she worked three jobs to support my sister and I. She cleaned hair, she cut. She cleaned houses, cut hair and painted houses. She'd get home 9 to 10 at night, every night. And I was thinking that was my spark. I remember being really young thinking, I need to retire my mom. Like I need to help my mom. Maybe I didn't think of the word retirement. So I mean like 7, 8, 9 years old. It's like, I need to be rich, I need to be successful, successful so I can retire my mom. And I think that was the first thing. I think we all need that move. And that, that was the move. I didn't go to college at 17, I started a firewood cutting business. And then I started buying wreck cars and fixing them and selling them. Then I started buying rundown apartment houses and flipping them by 20, 21. And then at 24, I retired my mom. At 27, I retired my dad. And, and since then, you know, and, and you guys can appreciate this as entrepreneurs and I think as people going after your own thing. I think the best thing to say is the things we do in the invisible, when no one's watching make all the difference in the world. And I doubted myself a million times. I figured I wasn't smart enough a million times. I didn't have a college degree. I didn't come from money, but I just knew that there had to be more and I was just lucky enough to go after it. And my businesses did well. And at 27 or 28 years old, I watched Tony Robbins on an infomercial. It's funny, now he's my dearest friend and partner. We have multiple businesses together. But at that age, I watched an infomercial. I bought everything the guy had. It was personal power and all this stuff. You guys lived where similar to close to where he grew up or where he lived. And when I listened to it, a couple things happened. One was he said, life happens for you, not to you. And at that moment I was like, wow, maybe all the crap I went through was to make me ambitious enough to do some cool stuff rather than think important me. I thought, wow, lucky me. And secondly, I was like, pretty cool business. He makes money by sharing his life experiences. So at 28 years old, I went into this industry. And then years later, we met and became partners and friends. And we own multiple companies. We own a company called Mastermind together. And that's the journey. There's a lot more in between, but that's.

[Dean Graziosi]

I'm sure. I'm sure there is. What do you think made you sparkle to him? Because he's obviously a very special person, but so are you. But he recognized that in you. When you reflect back when you guys met, what was the pizzazz that you had that impressed him?

[Michael Bostic]

You know, we met. We were supposed to meet for a half hour. We met for like two hours. And he said, I'm not done with this. I'm like, well, me neither. He's like, fly to my house next week. So I flew to his house the following week for an hour meeting. And we ended up spending like 13 hours together. We had lunch, dinner, and a late night snack. And his mom and my dad were almost the same exact human being. He struggled at 17, almost homeless. I was in the same place. Like, we had such similarities, Lauren, that I think it just sparked. And we both had a deep desire and listen, anybody could say that, but we both had a deep desire to serve and impact other people. Like, I'm never gonna lie. I love being successful. I love having hundreds of employees. I like my company to grow. I like impacting people. But I love more than that is being able to give people an opportunity to grow and impact others. So to be cool. And you guys do this every day. You got to. You guys get to impact people for a living. It's pretty amazing. So I think that drive connected us.

[Dean Graziosi]

You both do this thing where it's like that book, the Slight Edge, where you guys started wanting to serve all these people, but you've been able to pull the thread through all these years, and when you meet you guys, you can tell that you both still want to serve. Even though you guys have made so much money and been so successful, you can tell that the foundation of it is serving others. Where do you think people get it wrong in this day and age? On the Internet, when they're just going for the sale and they just want to make quick money, you know, doing.

[Michael Bostic]

This long enough, you watch them come and go. Right. I'm 56 at this age, and being in business since I was 17, I have to see patterns that work and patterns that don't.

[Dean Graziosi]

Right.

[Michael Bostic]

And when people pretend you could see it, you could feel it, and they'll have a certain amount of success, but it's not sustainable. Right, Right. And there's something, especially when the economy shifts and uncertainties high, people don't know where inflation's going, where the economy's going, where the world is going. You know, people either, like the last president, the current president here in the States, and it's all this craziness in those times, I think people attract to someone who genuinely cares. I mean, I know that might be oversimplified, but when someone genuinely cares and they show with the way their feet move, not with their words, I think they're the ones that make it through and actually scale on the other side of it.

[Lauren Everts]

It's funny you say that now, because we met doing this five years ago, but before that, we started the show six years before that. So it's been a little bit. I mean, she started doing this in 2009. So now I guess we're becoming older, which is funny to see the next generation. But you're so right. You kind of see people when they come in with the wrong intention, when it's just about the money or it's just about the brand they want to build for themselves. And there's nothing some component of either providing some value or servicing some other person besides themselves. They kind of fall off over time. And we've seen. Now we've seen that. And so I guess the word of advice there is that if you're going to get into any kind of space where you're trying to. I guess it applies to any business, like for longevity, you have to be able to provide something greater than just providing for yourself.

[Michael Bostic]

If you take it one step further, whether you believe in karma, God, the universe, how cool would it be is if you felt good when you gave meaning. So many times in life, we give, we keep score. I did so much for Lauren and she hasn't gotten back to me. She hasn't put me on her podcast. Like, what Rather saying, I did for Lauren and I am already satisfied by the giving of it. Right. And I know that sounds maybe a little too foo foo, but think about if you approached your business where you gave more than anybody else, and at first you're not expecting anything in return. You guys both know that you've done stuff for people who never gave it back. But simultaneously, you both have had taps on the shoulder and an opportunity open and you don't know where it came from. What if it was karma? You know, the karma auditor or the God auditor going, man, these two have put so much goodwill. Maybe that didn't work out, but this will. And I think that's just a way to look at business. If you feel amazing giving the byproduct is the numbers look better.

[Lauren Everts]

Yeah. I think it's just the mindset of that when you put good things out there, good things are gonna come back 100%, I think, you know, whenever I see somebody saying, like, especially, you know, we're talking about creators here and people wanting to build businesses, when people like, I'll only do it for a fee or I'll only show up for this, or I'll only post, I see people implement those strategies. And again, I think those are. A lot of those individuals are the ones that over time we've seen kind of fall off.

[Michael Bostic]

So true.

[Lauren Everts]

It's like I. It's like this attitude of like, I will not do anything for anyone unless they do something for me. And I just don't think that. I don't think that's how the world.

[Michael Bostic]

Works, especially not now. Right. And everybody's so connected that if you are a little more selfish, it's exposed really quick for sure.

[Dean Graziosi]

What advice would you give someone that has a narrative or a negative tape playing through their head all day? Because the thoughts, we, we, I mean, we all know this. The thoughts that you have, I mean, I'm a huge believer in this. The thoughts that you have are. It's being projected. So what? How do you change the narrative?

[Michael Bostic]

You know, for me, if you look at it in a way where if you're doing something that's not getting you the results that you desire, then we have no other option than to try something else.

[Dean Graziosi]

Right?

[Michael Bostic]

Right. And if you think a certain thought, maybe you're skeptical of other people. Right. Hey, if I do business with them, they're going to rob me. If you take that thought, how many opportunities has someone missed because they're not letting anybody in? Right. If you think that opportunities. Right. Are. Are for other People, how many opportunities have you missed because you sat on the sidelines? So the easiest way to think about it is what thoughts have made you miss opportunities in the past that you regret that you missed. And if you continue to do the same thing, you'll continue to get the same results. I'm not trying to oversimplify it, but sometimes we just have to think about this thought holds me back. And then you get the opportunity to say, is that thought true? Can you find someone else that shifted a thought, had a different way to approach it, and had successful? And I think there's no other way to look at it. Certain thinking holds you back. And if that's the case, then you have to try new thinking.

[Dean Graziosi]

When you look at our generation and you see everything that's going on with social media, where do you think that we could improve as a generation?

[Michael Bostic]

I think nothing happens in life unless you have a compelling future. Your generation, and the one beneath you as well, is the most depressed generation. They're on more antidepressants than any other generation and more suicide than any other generation. Think about this. If I said to you guys, hey, in 10 years from now, your business is flat, you lost your money, you guys are starting over again, and no matter what you do, you're not gonna make it. You rob someone's compelling future, then you have nothing to look forward to. Then your present is bound to be depressed or sad. Do you guys know you're gonna be doing better next year than this year and in five years from now?

[Dean Graziosi]

I always wanna get better, of course.

[Michael Bostic]

But that's who you are. That's why you have this amazing podcast and this amazing entrepreneur business. You do way more than this podcast. I love all the things that you gu. All of us need a compelling future and I'm not trying to get political. But when you have a lot of the world saying climate change is going to, there's no future, the world is going to end right the way the presidency, the old presidency or the new one, whatever your beliefs that the world is going to end, that the dollar is going to be worth nothing no matter how much you work, you could have a bushel barrel. Do you see when you'd have a bushel barrel of $100 bills and you could barely get a loaf of bread, if you tell a generation that enough, there is no compelling future, so what do you have to look forward to? So if you have no compelling future, that means you're depressed in the moment, because why should I do anything? Why should I care? Why Should I be polite? Why should I help other people? The world's screwed anyway. And I think. I think we need to be bold enough to go against the grain and be optimistic and say, you know what? I believe innovation will fix things. I mean, think about oil used to be the sticky stuff on the bottom of camel's hooves. Innovation created it to something else. Can innovation save things? I want to be optimistic, boldly optimistic. Say, hell, yes, absolutely. No doubt. And when you do, then I get to believe the world is going to be a better place in five years and 10 years. And I promise you, those that are struggling, if you would just find something bigger than you would be brave and bold to think that life is going to be better. You'll watch things change.

[Dean Graziosi]

I tune out when I'm at a dinner party and someone's like, oh, but did you hear who was elected? Or, oh, my God, did you hear the housing market? Markets going down? I'm like, I don't want to. I don't want to listen to the news. I don't want to be. I don't want it to, like, get in my head. You really do have to be thoughtful about what you're consuming and who you're around.

[Michael Bostic]

Zero question about it. Yeah, zero. Like, I like to think about it. I have these silly analogies that live inside my head. If anybody could climb in there, they'd probably think I was insane. But I think about who's steering my ship. Like, I want to be the captain of my ship. If I watch the news too much, the news has their hand on the wheel. Why would you work hard when the world's going to hell in a hand basket?

[Dean Graziosi]

Same with when you talk to your friend.

[Michael Bostic]

When you talk to your friend, the one friend that you love, but every time you talk to her, you leave and you're like, oh, maybe I am crazy. Right?

[Lauren Everts]

I don't mean to say this arrogantly or, like, sound like an asshole, but, you know, the last time we saw you was right before the pandemic, like, kicked into full effect.

[Michael Bostic]

Yeah.

[Lauren Everts]

And during that time, Lauren and I made the decision to get rid of cable news in our house. We literally just got rid of it.

[Michael Bostic]

Yeah.

[Lauren Everts]

And I remember at the time, we said, hey, we're not watching the news anymore. During a time whenever everyone was, you know, watching the news every second. And people would say, well, how are you going to be informed? And I said, listen, all of this is. Is fear, fear, fear all day long, and I just don't want to live. Yeah, I don't want to live in that world. So we got out of that. And, you know, we still actually don't have cable in the house and we never watch the news. Really. You can find other ways to be informed. But the point is, is our life over that period of time has improved. I'm not going to be shy about it.

[Michael Bostic]

Same here.

[Lauren Everts]

You know, my life got better during the pandemic and beyond.

[Michael Bostic]

And do you think you helped the world by being fearful or you guys help creating jobs, opening more companies, doing more things? Like, if you focus on you, you're actually a part of the solution rather than a part of the problem.

[Dean Graziosi]

The problem isn't the news, though. The problem is they're allowing it into their space.

[Lauren Everts]

My point. Yeah, my point is, is that you have a. You have a choice not only through the news, but what social content you. You have a choice on what you consume day to day. So if all you're consuming. And I love Gary Vee for this. He points out, like, his news feed is like the jets and baseball cards and like, whatever he's. And he said your algorithm is basically what you set up for yourself. So if you go on your phone and you're scrolling around and everything's negative and everything's bad, that's kind of who you are. That's kind of who you are. It's what you're looking for. And during that time, we just chose to not look at that kind of stuff and focus on what we could control, what was positive. And I think it's. It's important to mention it because you hear all these people talking all the time about how bad the world's getting. But if you really actually look at the data and you read history, the world has gotten bad.

[Michael Bostic]

Better years probably ever been.

[Lauren Everts]

Yes. And longevity is better than it's ever been. And we're, you know, happier. Like, there's. There's more opportunity than there's ever been. Like these. There's a book called Factfulness. Have you ever heard that book? And it basically uses facts to show the history of time, how things have actually gotten, only better. And anytime people say this has gotten worse, they use facts like, oh, the data actually says this has gotten better.

[Michael Bostic]

Yeah.

[Lauren Everts]

And it's just, you know, people have a bias towards reading negative things because it's easy and there's a lot of other people commiserating and it's an easy group to find yourself a part of, but it's harder to stand out and say, okay, I'm going to focus on the positive. And not the negative.

[Dean Graziosi]

I think a good exercise is to go look at your newsfeed and your for you page and see what it's serving you and realize that you're the one that actually curated that and that you can change it if you want to change it. It's such an easy. Like, it's not like you're like, stuck in that you can change it.

[Michael Bostic]

No one has to see it, but you just give yourself a gut check.

[Lauren Everts]

These platforms have spent billions of dollars figuring out how to give you things that you want. Yes, exactly.

[Dean Graziosi]

Fixed mindset versus growth mindset. Can you break it down for us and explain the differences?

[Michael Bostic]

A fixed mindset is just easy to get into. It sounds like I'm trashing traditional education, but I think we can all agree it's outdated, right? It's like, go to high school, try to get good grades so you get accepted into a college, and they teach you how to crush your dreams and follow a path. I know that might sound extreme, but it's like, how many times do people start school and if they keep the innovation, the creativity, this desire through college, and then they get blessed with a job or they feel that way, they're blessed with a job, they go in there. Only because I've been doing this for so many years. Do you know how many people I get to meet at 47, 52, 38, 75. That said, I went in with so much ambition. I was gonna get promotions, I was gonna get raises, I was gonna help to another level. And you realize that the kind of the big, sometimes bureaucracy, sometimes the. The. The. The just the career itself, they get told no so many times or their great idea goes past, their innovation is not recognized. And then slowly people let go of those dreams, go, well, I guess this is the best it can be. And so many times when I get to mention that, I'll watch people get in tears because they realize there was a time when they just gave up and just rode the wave. They just. Wherever things went and went. If I understand the question right, they went down. This fixed mindset, this is as good as it gets. The world's going to hell in a handbasket. I should be lucky that I'm getting a paycheck. And I think of that. I think that if you love what you do, great. But I think if you're just living in an unfulfilled career, but you should be happy that you have the job and you're getting paid, I think that's when you get to the end of your life. And you look back and go, oh, my God, I missed it. Like, I missed. You know, it's like when you have kids. I've talked to moms that said they got stuck and didn't realize it, and they're with their kids and they're creating the logo on the back of their kids coloring. You know, like taking a crayon and creating their logo of something they wanted to do, but then they still tuck it down, and they go back to this kind of fixed mindset, thinking they have to follow the path. Compared to. The opposite of that is sometimes you've got to take massive uncomfortable action. You have to do something that's outside the norm, something where your family thinks you're crazy. I mean, you watch so many people that their family's like, are you nuts? You went to school, you got this job, but inside, they're dying. And I think the opposite of a fixed mindset is. First off, maybe this is a little more advice, and I hope I'm going down the right direction to answer your question. But one thing I would suggest to everybody, when you're. When you. If you recognize you're in a fixed mindset or you're unfulfilled in what you're doing, but you're still doing it every day, then I would say three things. One, look for something that intrigues you, that's growing. Look for an industry that's growing. Look for something that's growing. Is it a creator economy? Is it online? Is it podcasts? Is it something you want to promote? Products online? Whatever it is, look for something that's growing after that. Then model proven practices. Just no one ever taught us to go look for somebody who's already done what you want to do and just learn everything you can. If I wanted to start a podcast business, I would hit you up, Michael, and say, can I please? Or if my kids wanted to come. My. My kids aren't probably going to college, but they're going to mentor anybody. If they wanted to learn Podcast world and what you do, I'd send them down here for two years to work under you.

[Lauren Everts]

By the way, there was people that we admired and followed, and we were just at dinner with our friend Gary V. And I told him to his face like he was one of the people that we modeled. There's assortment of people that we model. You look at them, you say, what are they doing? What's working? What's not working? Again, you have to find your own voice and your own formula. But there are. There are certain parameters. You can stay within to say like, okay, this is something to be that you can model to be.

[Michael Bostic]

Well, they should start off on second or third base rather than the blank page, right? So find something you like, then find somebody who's already doing it. And then once you have that, then you have to take the massive uncomfortable action and you got to keep moving forward. And usually to keep moving forward, you need a big reason why. And not to oversimplify it, but they're the things that at least get the kind of the rocket off the ground. Start the momentum.

[Dean Graziosi]

Dean, if you woke up in a bad mood tomorrow, like a horrible mood, what are the tools that you reach for to snap yourself out of it?

[Lauren Everts]

Do you wake up in a bad mood?

[Michael Bostic]

Yeah, you know, of course you're laughing. No, he doesn't.

[Dean Graziosi]

He's even keeled. I can tell.

[Michael Bostic]

You know, only because I've been just doing this for a long time. Right. I'm a business.

[Dean Graziosi]

But no, Dean, when the Dean. Dean was 30.

[Michael Bostic]

Yeah.

[Lauren Everts]

What would you tell Dean to 25 year old Dean.

[Dean Graziosi]

25 year old Dean. What is in Dean? What would you give?

[Michael Bostic]

Ready for this one?

[Dean Graziosi]

30 year old Dean.

[Michael Bostic]

I'm gonna give you the simplest explanation. And I lived this. And then I read this book about five years ago and it explained it perfectly. Ogmundino's book, the World's Greatest Salesman. It's a great book. Wait two hours, you can read it. It's so good.

[Dean Graziosi]

Okay.

[Michael Bostic]

And it's not just about sales. It's about life. My kids have read it multiple times. He talks about the ten scrolls.

[Dean Graziosi]

Oh, I did read. Matthew McConaughey says that.

[Michael Bostic]

Exactly. Yeah, yeah, I gotta read it.

[Dean Graziosi]

Oh my God. So I gave it to you to read.

[Michael Bostic]

Go on, you gotta read. Anyway, one of the scrolls is about the same exact question you just asked. And I realized what I had done my whole life is instead of letting your emotions dictate your actions, let your actions dictate your emotions. When I wake up grumpy and want to like, kick the dog. I've never kicked a dog. Just saying. But like that emotion, like everything bugs you. Yeah, I'm human. I'm sure you guys are too. I just go to work. I go work out. I go start writing, I start working. I drive my ass to the office and I just put myself in immersive. Like, because if you sit and think about it, you fester, it gets bigger and it gets stronger. Like kill the. Kill the. You know, kill the dragon. When it's just small. And when I'm Grumpy. I want to kill it as fast as I can. And the only way I know how is massive action.

[Dean Graziosi]

It's. It's. You and Tony are similar. Like, he does the priming, like he does the prime. Yeah. But it's. It's like you're doing that, but in your own way. You're, like, moving your body, moving your system to get. Get out of it.

[Michael Bostic]

Yep.

[Dean Graziosi]

I think that's really good advice. What are other little tools that you use throughout the day? Like, anything from wellness to health to diet. Like, what are the things that you do that you think just help optimize you?

[Michael Bostic]

I love a great question, is, I always focus, and this took years of training, but if you could try to focus on the end result, not the action. For example, I work out every day of my life. At 5:00, I'm in the gym for an hour every day of my life. Most days, I really don't want to. Everybody's like, you must love working out. I really don't love working out. But what I've trained my brain to think about is I love my beautiful wife. I want to look good for her. I want her to see me and go, damn, he still looks good. So that's what I think about that. My older kids are 18 and 16. They both work out. I never told them to work out. I never asked them to work out. They just see their dad at 5 o'clock every day in our home gym. It is such a part of their life. Kids do what you do, not what you say. If I was overweight and not working out and told them to work out, would they? I'm just being honest, right? So I work out. So what I think about is, how am I going to feel when I'm done working out? How will I look for my wife? What kind of example for my kids? And I stack it even more. Every day when I work out, I listen to a podcast or personal development or something about my business. So I'm like, oh, and I'm also going to get smarter. So when I think about working out, it's like, no, I got to go work out. I'm like, no, I'm going to get a little smarter. I'll look a little better for my wife. I have a good example. So I focus on the end result and then just go do it.

[Dean Graziosi]

And you do that. I bet with every single area I do everywhere. Yeah.

[Michael Bostic]

Being partners with Tony, you have no idea how insane it is. Like, both of us are blessed that we could. We could have retired many years ago. And we're both working harder than ever before in our partnership and our friendship because we have so many things to accomplish and so many people to serve and so much impact to make. And he will always, he'll call me and he'll say, hey, brother, I got this thing. This is what we can do. Something outside, just totally. And by the time he gets done talking, what will happen when we do this, when we accomplish it? The lives that'll change the company, how many people we could hire. I'm so fired up by the end result that I'll. I'll charge into the. To the war because I just want to get to the end.

[Dean Graziosi]

You guys are executors. I everything you. When you talk about you and him, it's always like you guys met and then he was like, fly to my house. Like, let's, let's have the meeting 13 hours. Like, it seems like, like when you guys talk, it's not just like cheap talk. It's like, let's do it, let's do it now. Let's execute it. Let's actually do it.

[Michael Bostic]

So true.

[Dean Graziosi]

A lot of people miss out on the do it. They want to be the forever student. They want to read all the books, they want to consume all the content before they do the thing you guys do.

[Michael Bostic]

You're so spot on. You guys have gained so much knowledge by being in business and interviewing people. I tell people all the time, don't get obsessed with just learning. Get obsessed with uncomfortable action.

[Dean Graziosi]

Right?

[Michael Bostic]

And it is uncomfortable. I love putting the word uncomfortable because if you're doing something you've never done before, it's scary, it's uncomfortable. But isn't that usually where our biggest breakthroughs are and the things that we do that we're scared?

[Lauren Everts]

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[Dean Graziosi]

I have a beauty and wellness hack that is not on the nose. Like, it's not something you would think of. And that is the water that we shower in, the water that we wash our hair in, and the water that we're bathing in, like it's something to take seriously. And there's this company called Jolie. They're a beauty and wellness company and they purify the water so all of the water that you're showering in is cleaned. Jolie's filtered shower head is the best in class for removing chlorine and heavy metals. It's the only lab tested and clinically trialed filtering shower head on the market. And here is what's cool. This is where the beauty part comes in. It's lab tested to reduce hair frizziness by 40%. It maintains your color. This is so important to me. It's so annoying to get your color done and then it gets washed out. So that's really cool. And it also protects your hair's surface layer. An important thing to note is that chlorine is added to our water systems to disinfect and kill bacteria. But chlorine is so Damaging, as you guys know, to your hair and your skin. And Jolie fixes this. They have beautiful, sleek design, also form and function and it gives you strong water pressure, which is important. Jolie will give you your best skin and hair guaranteed. Head to jolieskinco.com skinny you can try it for yourself with free shipping and if you don't like it, you can return your Jolie for a full refund within 60 days, no questions asked. YSL Beauty so iconic. They just came out with their new YSL Love Shine plumping lip oil gloss and oh my gosh, does it give you a plump. If you're looking for plumper lips, if you're looking for rich hydration with oil infused formula, they have you covered. What's cool about this formula to me and why I wanted to talk about it is because it's infused with spicy ginger oil and hyaluronic acid. So this is giving you that plump and I can tell you, I have tried it, it is a jumbo plump, okay? It's going to leave your lips feeling smoother and softer. YSL Love Shine lip gloss is one that you can take everywhere. It's really pretty, I think to use after your skin care. So what I like to do is in the mornings I'll do my skin care, I'll apply my mineral caffeinated sunscreen, my brow peptide on my eyebrows and then I'll do a swipe of YSL Love Shine lip gloss. And it's just so good. It gives your lips like a hydrated look and the spicy ginger oil mixed with that hyaluronic, I am telling you, it is a match made in heaven. It also has like a plush wand that gives you a really cushiony application. You just get big beautiful lips. Shop all nine dreamy shades of YSL Love Shine plumping lip oil gloss now at Sephora.

[Lauren Everts]

Well, there's a lot of people that feel they can't do the thing without the qualification or the certification or the degree or the permission. You know what I mean? And I think like if there's any correlation for most of the successful people we've met doing this show is that they don't wait for that permission. They, they, they're, they're huge action takers. And even if you look at this show like we had no training in media, no background in like the, it was all just like, okay, you buy the equipment, then you start jump out.

[Michael Bostic]

Of the plane and grow wings on the way down.

[Dean Graziosi]

Excuse me. I used to, I used to do CYT and acting So I had some background in being on stage, so speak for yourself.

[Lauren Everts]

But we've said on this show for years that, like, listen, I understand why some professions you need certain qualifications. I get if you want to be, you know, performing surgery on someone, you obviously, whatever. But we've heard so many people in our personal lives, unfortunately, and Lauren hates when I use the word unfortunately, that have been talking about the same idea for years and years and years, and they just. And they fully could do the thing, but they just. They don't do the thing. They just talk about thing. And then we've met other people that don't have nearly the knowledge in the beginning, but they jump in and all of a sudden now they've got this big thing because they did it.

[Dean Graziosi]

I'm not a big talkie about the thing kind of person. Like, if you have to talk about the thing for too long, I'd rather.

[Michael Bostic]

Say, yeah, I'd rather show by example.

[Lauren Everts]

And then the worst is when those people, they come and they say, someone stole my idea. And I'm like, well, see, Cause you've.

[Michael Bostic]

Been waiting for 12 years.

[Lauren Everts]

Yeah. You know, you gotta do the thing. And I. When you guys work with people, I imagine that's a common issue with people, right? It's like not taking the leap.

[Michael Bostic]

Absolutely. Yeah. Not to back up, but I grew up with my. My parents split when I was three. I grew up mostly with my grandmother. And she was such an amazing influence. She was such an incredible woman. And she used to tell me from when I was really little, she goes, never tell people what you're gonna do. Just do it so loud, they'll hear you. And this woman never went past seventh grade, Right. She was so wisdom filled. And that was something she always told me. So I never told. When I had big crazy dreams, I'm like, if you tell people, they think you're nuts anyway, so you might as well just do it, Right? Yeah.

[Lauren Everts]

Well, also really good advice. And then you don't do it.

[Michael Bostic]

Then you're that guy or that girl.

[Lauren Everts]

You mentioned earlier that your dad left when you were three, but then later you retired him when you were 27. Did I get that number right?

[Michael Bostic]

Yeah.

[Lauren Everts]

When he left, did he leave, leave, or did your parents just split? And. And if he did leave, leave, how did you forgive him and then retire him?

[Michael Bostic]

My dad was the youngest of 12 and was physically abused his whole life.

[Lauren Everts]

Youngest of 12.

[Michael Bostic]

Wow. And my dad was very violent, like very angry. Didn't abuse us physically, but just was so angry because he just was Taking advantage of his whole life. Like his father really abused him. Horrible. And because of that, my sister's four years older than me. She hasn't talked to him in 22 years. His ex wives don't talk to him. His brothers and sisters didn't talk to him. And there was a point in my life when I realized it could only hurt me. It could only hurt me. And I watched how it tore my sister apart not talking to him. And I forgave him early on. And if you don't mind, I'm sure some because it might help just one person listening. I thought I forgave him completely because there was some crazy stuff in our childhood. I mean everybody abandoned him and rightfully so. He kind of deserved it. Sad to say. But then there was a time about 12 years ago when I now this is. I forgave him when I was really young. But about 12 years ago I was at a Tony event. He said, come to date with destiny come day three. It's going to be a great day three. So I fly in, we go to dinner that night, I go to day three and this woman stands up. And again, I think this might be something that maybe it helps just one person. So this woman stands up and he's doing an intervention. You know, if you ever see on I'm not your guru, he's a foot away from him, standing up with thousands of people around. And she talks about her troubled childhood that she's trying to get over because her dad wanted a boy. When her mom gave birth to her, she had emergency surgery, couldn't have babies anymore. And she felt her dad hated her whole life because he really wanted a boy and he loved to swim. So she went into swimming, went to the state championship, got second place. And when she looked up, her dad wasn't in the audience and she had to walk home because he left her there. And Tony's listening and I'm not sure which way he's going to go. And he said, so tell me because of that, was he good to your mom? No, he was terrible to my mom. So never told you he loved you? No, never told me financially. How was he? She said, broke my whole life and she's talking about it and Tony said, and then I watched him switch it. The guy's so good at what he does. He said, so you're broke? And I could tell she was dressed to the nines. Beautiful, probably 50 year old woman. She goes, no, I started my own business. So you're not that good with your husband. She Goes, that's my husband right there. I love that man. He's my best friend. He's my business partner. So you're probably horrible with your kids. She goes, no, that's my kids right next to him. We have an amazing family. Never told him you love him. I tell him I love him every day. She said, if you're gonna blame your dad for what went wrong, you better blame your dad for all of that, because if he didn't do that to you, you wouldn't have that. And you know what he did? He said, pull out your phone. Is he still alive? Call him. She called him in front of 5,000 people and said, I blame you for having a great life. And I sat there with tears coming out of my eyes, and I forgave my father completely. Like, my father was nuts. I moved in when I was 12, and I would come home sometime and I would meet the greatest dad in the world. I'd meet a dad at 12 years old. He'd say, take the car. Let's go drive. Let's get ice cream. And you can drive, right? I'll teach you how to hunt. And I'd come home some days, and I had a bleeding ulcer at 12 years old. I never really tell people that, but I was throwing up blood at 12 because he was so violent with everybody. I'd come home, he'd flip the kitchen table over, he'd tell me he was gonna go kill my. Right. There was these two.

[Lauren Everts]

You were too stressed.

[Michael Bostic]

There was these two people, and I was so worried. I moved in with him because I thought if I moved in with him, he wouldn't hurt my mom. I never told her that until I was older. I should have never even told her that. But I'm saying that because what I realized is even I could walk on a stage. You know, when we did the McConaughey event, there was two and a half million people. On day one came. But I can walk on a stage with 50, 60,000 people, 40,000, 10,000 people. And I feel like I can feel their emotions, and I present to match their emotions. And I know I got that because by the time I was 14, I knew how to come home. And I could find my dad in crazy dad and I could flip him into happy dad. I figured out how to read his emotions, read his feelings. So that moment one said, I blame you. I'm like, oh, my God. I'm successful because of that man. My work ethic is because of that man. And I blame him for all the good in my life. And that day, everything I had in my life, like a little bit of resentment or being upset with him, it disappeared forever. So I know it was a long answer to a short question.

[Dean Graziosi]

That's beautiful. I just was getting interviewed by someone and they asked me a question about. They said trauma. And I was like, I don't like that. For me, I don't like that word.

[Michael Bostic]

Me neither.

[Dean Graziosi]

It's not the word that I'm grateful. It's given me grit and resilience and resourcefulness and creativity. And if you look at it like that, it is a lot easier to forgive.

[Lauren Everts]

Well, it's a muscle that I think you work over time. Because it's funny, I think when you meet people that have, quote, unquote, overcome trauma and you try to ask them about trauma, it's hard to get an answer because they look at everything as the positive that came from whatever issue happened. You know what I mean? Where if you meet someone who's still struggling with that and looks at everything as a trauma that's holding them back, they can point to a million traumas that keep happening. Right. But the point is, if you start to flip and start to say everything is happening for me and not to me, and that's not the easiest thing to do, you then start to look at pretty much everything that happens to you in life, even, like, setbacks currently as opportunities.

[Dean Graziosi]

But you also, you have to look at the good that's happened to you. Like Tony said to that woman that she maybe wouldn't have had that.

[Michael Bostic]

But can I tell you the thing that is unbelievable is. I know this might sound crazy. I watched her look 10 years younger.

[Dean Graziosi]

Yeah.

[Michael Bostic]

When she was like.

[Dean Graziosi]

It's like, ah.

[Michael Bostic]

Oh, my God. I can. Like, I feel like she exhaled air that she sucked in when she was 17.

[Dean Graziosi]

Yeah.

[Michael Bostic]

And she just looked lighter. She felt lighter. She called them and said, dad, I like, oh, my gosh. So. So if that just one person today that you could blame them for that and let go of that. Just think how much your life can move in a better direction without carrying that. It's heavy.

[Dean Graziosi]

Yeah.

[Lauren Everts]

You asked earlier what would happen if in the future we lost everything and everything fell apart and. And, you know, I don't want that to happen. I'm hopefully going to try to do things to guard against that, but kind of the sick part of me is like, oh, I wonder if that happened now with everything I've learned, like, how long it would take to get it back.

[Michael Bostic]

Fast. It'd be fast.

[Lauren Everts]

And that's And I kind, in a weird way, I kind of want to be like, I wonder what, like, don't.

[Michael Bostic]

Put that into the either. We'll pull that one back.

[Dean Graziosi]

My second husband. Speak for yourself.

[Lauren Everts]

But you know what I mean, because I think that when you were asking the. My brain immediately goes to that now, as opposed to the fear based thing, which is, oh, if that happened, I'll never live.

[Michael Bostic]

I'll never. But isn't that the benefit of actually taking that uncomfortable action? Cause you see, it wasn't as scary as you thought. Even though all the, all the times in the mirror when no one's watching, like, can we do this? What if it doesn't make? Is Covid gonna end us or is it gonna grow us? You have all those feelings, but now that you've gone through it, you played the game and you realize you could do it again.

[Dean Graziosi]

What is your life look like in the business world, like on a day to day basis? I know that you obviously are very front facing, but there's a lot of stuff that goes into what you do. I'm curious as, as a business person myself, like, are you running the team on Mondays and like you know, doing Skypes on Wednesdays? How does your. Your time for business?

[Michael Bostic]

Really awesome, you know, so. So our new company, no company, it's like 7 years old that we started, called Mastermind, we, we teach people how to be creators, right? How do you take life experience and turn it into a product, a course, a workshop, a coaching program, a podcast, a book. And when people realize that all of us have a value, we have experience, we have a career skill, we have something, we have a passion that's valuable. Once you realize that, it's a pretty cool way to create a business. And that's what we started because that's the business Tony and I are in. So we started that. And because it's a startup, seven years old, I'm still of that company. I'm still the architect of all of our events, our big marketing campaigns. Right. Like we said, we've done. Actually the Last one was 12 events in a row that averaged about a million people each registered. I architect those. They've been things I've been working on for two decades.

[Dean Graziosi]

Are you on Zooms in office? Around 100 employees. What does it look like?

[Michael Bostic]

I have some great operators. I have leaders. In Mastermind, we have about 135 employees. So we have great leaders in each department. But I'm still, I don't like to say the. And like we don't Do a lot of titles, but I'm still the CEO of the company. I'm still the visionary.

[Dean Graziosi]

Okay.

[Michael Bostic]

I'm still the visionary. I still set the tone and amazing operators and executors to get it done. But Mondays, my day is full completely with zoom calls. I pack Mondays and Tuesdays, Wednesday, Thursday, Friday. More creative, more. More high level meetings.

[Dean Graziosi]

So as far as writing and speaking and podcasting and all these other things that you're doing, how do you fit them in? Do you batch it?

[Michael Bostic]

I try, I try. It's not always a balance. I mean, I'm doing more podcasts now because we're doing a big. Our once a year, big event.

[Dean Graziosi]

Okay.

[Michael Bostic]

But yeah, it's a juggle between. You guys probably experience this. I have the creative side of me that lays out the next big event and how we impact people more and how do we create the blueprint so everybody can get in. And then simultaneously I'm on with my CFO talking about numbers and finance and where we're going and how we're doing. It's two different brains. So the one thing that I've done, and you probably have figured this out already, is I set my creative days aside from my day to day business days. Because they don't. They don't overlap too well.

[Dean Graziosi]

No. And then you get frustrated. I noticed beyond frustrated. If I have a block and then someone comes into my space, then I have to be reactive. It's good to separate.

[Lauren Everts]

It's not always perfect, but I've noticed that when we blend those days together, you kind of get a worse result for both.

[Michael Bostic]

Hands down for both.

[Lauren Everts]

And sometimes you can't avoid it, like for scheduling. But. But yeah, I've noticed that if I try to be operator, finance, and then do a show, it's just like, it's hard to shift back into that.

[Dean Graziosi]

I want to ask a selfish question, and you're the perfect person to ask this. How do you think about running a team? Like, how do you think about where to place people and the hierarchy and where to put people? I just want to know how you think about it, because it's a lot of work to have a lot of different personalities. Some people want to work from home five days a week. How do you manage all that?

[Michael Bostic]

So if I look back, what I used to think would make a great leader was someone who's a really good project manager. The person that when you give them something, they get it done. You know, they say, if you want something done, ask the busiest person. You know?

[Dean Graziosi]

Yeah.

[Michael Bostic]

And you Got those people on your team. I saw a statistic that, you know, the 80, 20 rule that 20% of your employees are doing 80% of the work in your company. Right. And you already know the people. Think about the people you know are the people killing it in the company. And there's some that just find a way, right? What I've realized is project managers, people who get things done. The hustlers in your company don't necessarily equate to being leaders. And what I've seen, especially in the last probably decade in my life. You can't scale without true leadership, right? You can. You can. Because sometimes in a business, you could be really good at one thing. I was really good at creating products people loved and really good at marketing. That's what I've been really good at for 30 years. Right. I wasn't the best at operations and CFO and planning, but I did so well in that unique ability that the money covered my mistakes. Where there was band aids and duct tape, but that gets you to 10 million. I'm not saying that that's. But 20 million, if you want to go to 50, 100, $200 million. Those band aids don't work. You need to have real leadership and real people that fill those roles. And the only way to get there is to understand leadership is people who understand the human condition. It's like being a kindergarten teacher. One person gets upset if they don't have enough significance. One person wants to be left alone. One person wants to work at home. One person likes to talk about their past. One person doesn't like to talk at all. And true leadership finds a way to resonate and communicate with all these different personalities combined with project management, how do.

[Dean Graziosi]

You find that person? Could you give me their number?

[Michael Bostic]

I can help you with that.

[Lauren Everts]

Oh, my God.

[Michael Bostic]

It took me a long time to find. And when you do, your life changes overnight. Like, not in five years, it changes overnight. You bring somebody in and you're like, why is that department. I don't hear anything from that department anymore. Because you found someone who's taken the one person to lunch that needs the pat on the back, and they're talking to the other person about their weekend boating like you do boats all. And they just figure out a way to. To. To build connection, rapport, respect, and then that it. It allows them to take your values and insert it with the team. And that's. That's what I've seen. Is that that next level?

[Dean Graziosi]

That's exactly. Though I will say what my coo has done for the company. It's exactly that. It's almost like respecting everyone where they're at, but also acknowledging like what you.

[Michael Bostic]

Like, you still gotta get stuff done. You still. Right.

[Dean Graziosi]

It's. I mean, it's a finesse.

[Michael Bostic]

It's finesse. That's a good word.

[Dean Graziosi]

It's, it's. It's definitely a finesse.

[Lauren Everts]

You mentioned earlier, well, we know this too. Both you and Tony have done very well. Could have retired years ago. You guys continue to push it to the next level. For entrepreneurs out there and even individual contributors that are working in businesses, how do you work with people to help them get to the next level? Maybe they're doing well, they've got a good job or their business is doing, you know, they're financially in a good place, but they want to keep kicking it up a notch. How do you convince people to keep going and how do you help them get there?

[Michael Bostic]

You know, I don't know if I. Convincing people to keep going. I'd rather say there's two types of entrepreneurs, actually. Three. There's somebody who likes to be creative, do well and work underneath another company. So they have the protection. Thank God. Because we wouldn't have any employees if there wasn't awesome people like that. Right. So they're kind of like intrapreneurs. They take their department seriously. It's like, like your CEO, this is her, her division, this is her world. So thank God for that. Then I look at the other. The next level are those that are lifestyle entrepreneurs. They want to build something that gives them enough money to allow them to live the life they hope to live.

[Lauren Everts]

Yeah, maybe convinced is not the right word.

[Michael Bostic]

And then the last is the kind of the ambitious one that just. It's accomplishment based entrepreneurs. And I think those that know they're meant for more and don't have kind of a path and plan, I think words like you are enough. You know enough. And with the right plan, you could achieve more. Allow people to go, I wonder if I could. I feel it. I know was a great question. I don't have an immediate answer other than I really like waking people up who fell asleep years ago. Like they had ambition, they had dream. And like, screw it, I'm just gonna go to sleep and let my life just go on. I like to shake those people and go, hey, if you're happy, cool. But if you're not, hey, we got one shot at this. You're gonna get to the end of your life and have massive regret. And then simultaneously, we like to meet people where they are. Some people, it's, we want to show them that you can market and sell through service, not cheesy sales tactics. And you need another level of marketing, stamina, marketing, you know, application and strategy. Other people, it's just having a different mindset that they're capped that think I could only make 100 grand a year or $50,000 a year. And we like to take the lid off that and show them what's possible. I guess the. The thing is meeting people where they are and getting disturbed in the areas of their life they're not happy with.

[Dean Graziosi]

Let's talk about the body oil that I use for my stomach. I take this very seriously. Okay. I have never had a stretch mark in my life. I have other things, but I don't have stretch marks. And that's because I use a good body oil. The one that I have used through all three pregnancies, the one that I'm always talking about is osea's best selling algae body oil. So what I like about this is it's silky, it's soft, it's glowy, it's not overly scented. It's just a really nice smell. So it smells like mango, mandarin, grapefruit, lime. Just perfect. Exactly what you would want something to smell like that's on your stomach. How I use this is I'll dry brush with the skinny confidential dry brush. I'll hop in a cold shower and then I get out and I cover my body in osea's algae body oil. But I really focus right now, obviously on my stomach and it's really clean. We got to interview the founders and it was amazing how they make this product. It's vegan, cruelty free, born in California, mother and daughter founded. And you should know that the body oil that I like is their number one best selling product. One is sold every 30 seconds. So that tells you how great it is. Get healthy glowing skin for summer with clean vegan face and body care from Osea. Get 10% off your first order site wide with code [e-mail] you'll get free samples with every order and free shipping on orders over $60. Head to o s e a malibu.com and use code skinny for 10% off. This episode is brought to you by Saks Fifth Avenue. I love a claw clip. I feel like it's something you can just throw up in your hair. And I get all my claw clips because I collect them from Saks Fifth Avenue. They have everything from Prada to St. Laurent. They have Valentino. They have the prettiest hair clips ever. Like, I'm telling you, go there, go look at that section. It's one of my favorites. And a claw clip to me is just an accessory that you can throw on when you're working out or when I'm picking my kids up at school. It doesn't pull on my hair. It feels like a luxury accessory, if you will. So if I want to just make my outfit feel a little more special, I'll grab that. While you're on Saks, you can also check out all your favorite brands or designers. So they really have it all in one space. It's kind of like a curated closet. What I like to do is I like to go to their designer section and then I'll click on the designer that I'm looking for. So they have everything From Prada to St. Laurent to Zimmerman to Burberry to Fendi, Gucci. Really beautiful pieces, pieces that you want to invest in, pieces that you keep going back to. And don't sleep on the claw clips. Okay? I'm telling you, you can [e-mail] that's.

[Lauren Everts]

Saks.Com C15 is the first essential fatty acid to be discovered in 90 years. And get this, studies have confirmed that it's three times better, broad, and safer than omega 3s. Dr. Stephanie Van Watson, who has been on this show twice now, discovered C15 as the first essential fatty acid to be found in over 90 years while working with the US Navy to continually improve the health and welfare of aging dolphins. I know that sounds wild. All you have to do is listen to the first episode we did with Dr. Ben Watson to learn all about what she was doing with these dolphins. But long story short, it's pretty simple. Essential nutrients keep our cells healthy, which keeps us healthy. If you want to get sciency about it, Studies show that C15 works by strengthening our cells, improving our mitochondrial function and protecting us against damaging free radicals. The result? Better long term metabolic, liver and heart health. And like I said earlier, fatty 15 has three times more cellular benefits than omega 3 or fish oil. And C15 is the only ingredient in fatty 15. It is 100% pure. The way C15 works is in multiple ways. It repairs age related damage to cells, protects them from future breakdown, boosts mitochondrial energy output, and activates pathways in the body to help regulate our sleep, mood, and natural repair mechanisms that support our overall health. In short, you're able to age more gracefully. Who doesn't want to do that? It comes in a gorgeous Reusable glass and bamboo jar and refill capsules are shipped to your door quarterly in pouches made from recycled materials. So check them out. Fatty 15 is on a mission to replenish your C15 levels and restore your long term health. You can get an additional 15 off their 90 day subscription starter kit by going to fatty15.com skinny and using code Skinny at checkout.

[Dean Graziosi]

Do you know what I am wearing on my skin right now? I am wearing the Caffeinated Sunscreen by the Skinny Confidential. I created this sunscreen so it tightens the face with the caffeine and gives you a little tint, a natural tint. And I'm so excited because we are doing an anniversary sale. The sale is April 22nd to the 25th and the sunscreen is obviously on sale. So the discount that we're doing is 30% off, which we barely ever do. And what's exciting about this is not only can you grab the sunscreen that I'm wearing that is absolutely amazing under makeup, it doesn't pile or anything. It just lays so nice and gives you like a tight glow. I apply mine with a beauty blender. But you can also get our tools. You can get the dry brush, you can get the body sculptor. That's my secret weapon for pregnancy, cellulite. So here's the exciting thing. When you order a tool, you get a free. This is like we've never done this. A free full size de puffing oil. And this is the oil that I use for my fascia facial massage that you see me do on Instagram. So if I were to like tell you what to get, I would say definitely get the sunscreen because like I said, it's going to give you a really pretty glow under makeup. I wear it all the time though, without makeup. And then if you're gonna grab a tool, I would get the mint roller or the ice roller if you haven't tried it. And by far, tool to grab is the dry brush that I have been using my entire pregnancy. You will notice a difference right away. It's one of those tools that you use and you immediately feel refreshed. So how I use the dry brush, if you want to know, for the anniversary sale, 30 off, you gotta grab it is what I do is I do the dry brush on my entire body. I'll do it for three minutes and then I get in a freezing cold shower and when I get out of the shower, I'll put body oil all over me like a good oatmeal Lucia or A pellet cure, body oil, even agent Natur. And then I'll use the body sculptor to get in there to break up cellulite and just get my lymphatic system really activated. This is like my ride or die way that I shower in the morning because I have kids and I gotta be quick and I want to feel refreshed and rejuvenated. So go shop the anniversary sale. Get everything you can get birthday presents, this is the time 30% off automatic. You don't need a code, it's site wide. And like I said, when you buy any tool, you get a free full sized depuffing oil. Go to shopskinnyconfidential.com for 30% off. April 22nd through the 25th. You're throwing an event and I want you to speak on that. But what kind of person should go to this event and what kind of person wakes up at this event?

[Michael Bostic]

I said this about a week ago. It's the first time I ever said it. And somebody asked me, a friend asked me and I said I like Tony and I like to attract. You could say brilliance without a blueprint or kind of, I just like saying badasses without a blueprint. And it made me think about, I wish my mom had a blueprint because she would have been an amazing entrepreneur or someone doing their own thing. So I would say someone who knows that they're meant for more that maybe is unfulfilled in their current career or their current business is just they're putting more time in their business than they would in a career and it's making them less than what they thought.

[Dean Graziosi]

Like they're working in their business, they're.

[Michael Bostic]

Working in their business, right? They're just grinding and it's paying them less than maybe the business that they left. And over three days we show people, well, we show them why they should be in the creator economy. It's a billion dollar a day industry. More and more people are, are paying for other people's knowledge, right? If, if you've done something that I haven't done right, the fastest way for me to get there is to get your experience. So we show everybody on day. If I just go through the days, day one, we show you why this industry, why now, and why people. If you're thinking you're meant for more, that you can do it. So Tony puts them in the right mindset. I show them how to identify what they should create on day one. On day two, we show them how to make it real through marketing, through service, how do you get the eyeballs? How do you use your warm network? How do you use social media that you got eyeballs already there, how to get in front of them and how to make kind of your first sale. Day three is how to turn it into a business. And we do it once a year for free. And like I said, we're about 70% women.

[Dean Graziosi]

It's free.

[Michael Bostic]

It's free. And it's Tony, myself, we got Jay Shetty coming, Matthew McConaughey coming. Two other amazing guests, Lisa Nichols and Crazy.

[Dean Graziosi]

But so is it online too?

[Michael Bostic]

It's all online. Completely online.

[Dean Graziosi]

Okay.

[Michael Bostic]

And we do it from our virtual studio. And it's unbelievable. Like I said, our last 1112 events had a million people on average registered from over 125 countries. And you know what else I love about it is we are living in a polarized world. Right. We've got extremes on both sides. We got, you know, for three days, for three hours a day, there's hundreds of thousands of people with different backgrounds, different religions, different economics, different politics. And it shows that the world could come together if you look through the lens of what we have in common, that we have a desire to do better than our parents, to leave our kids in a better place, to leave the world a better place. You got three days. And people always ask, like, I get done with your and Tony's events. I'm vibrating. I love it. What is it? It's like, because she showed you that the world is not as crazy as people think. And I truly believe with where AI is and we got some cool things we're going to share where AI is, where the world is. I don't think there's ever been a better time to start or do your own thing. Because the other thing that happens in a time like this is a lot of people sit on their hands to see where things are going. I believe that if you Google Fortune 500 company, you know, the majority of them are started in a recession or a down market. And I think it's because most people go, oh, let's see where things are going. And the brave ones go, no, no, no. And then you don't have as much competition.

[Dean Graziosi]

Yep.

[Michael Bostic]

So I think, I think this is just such a magical time. You got AI that can fuel you. And we're really stoked about this event.

[Lauren Everts]

Speaking of AI, you can now work with AI and ask IT questions if you're confused about who you are and what you want to do. And it'll work with you to like, kind of give you.

[Michael Bostic]

Wait, wait till you see what Tony and I are sharing.

[Lauren Everts]

I'm sure.

[Michael Bostic]

And people are going to use it, but we just downloaded about 40 years of Tony and I into an AI and it answers like we do as a combined unit. It's pretty insane.

[Lauren Everts]

It's wild. What you. Yeah, I mean I was messing with it yesterday and I was just saying like I did a weird prompt. I was like, okay, I have this business and it's doing this thing not to give too much information. But I was like, and if I wanted to do this, this and this, like what would you suggest? And it like gives you all sorts of things and it just makes you think it's crazy. It just didn't exist before. You'd have to like kind of just come up with it out of nowhere. So that's good.

[Dean Graziosi]

I have some hot takes with Dean.

[Michael Bostic]

Okay.

[Dean Graziosi]

Spicy. True or false? Rapid fire debt. Is it good true or false?

[Michael Bostic]

It's good. True.

[Dean Graziosi]

Why?

[Michael Bostic]

Because it's leverageable. You know, I know there's a lot of great people out there that say zero debt. I'd say smart debt is good. If I look at my. When I first started, I started in the real estate industry and I got in my first house with no money down, struggling to get it done. I finally got it done and I borrowed money on that first house. It still cash flowed because it had three units apart, three apartments in it. I took the money, I borrowed and I bought another house and then I finished that one and I borrowed money on that and I bought the third house. So I put good debt. Buying a Lamborghini or a car or a watch that you can't afford, that is horrible. Debt is stupid. Having your credit cards maxed and you're paying 25% so you can look good for five minutes. I would say look like you're poor, live hard for five years so you could live great for 4, 40.

[Dean Graziosi]

That's smart. You just lily padded it. Really smart. School sets you up for success. True or false?

[Michael Bostic]

False.

[Dean Graziosi]

Why?

[Michael Bostic]

School sets you up to follow the rules.

[Dean Graziosi]

So what are you going to do with your. Your 5 and 2 year old?

[Michael Bostic]

So I have 18 and 16. So I, I told the 18 and 60 year old says they were low if they want to go to school for the experience. And my son might want to be a doctor so he's got to. Right? But if they want to go to school for the experience, they can, but they know that I feel it's a complete waste of time. Time. I feel the same way I'm sorry, I'm sorry that I just say because there's some people going to want to shoot harpoons at me.

[Dean Graziosi]

It feels so refreshing to hear someone say that to go to school.

[Michael Bostic]

Listen, do you know this? 76% of all people who get a degree don't use it. 76, 50% of the people who do get it, do get a job in their degree hate the job they're in. So what do you got? 13% of people that actually use their degree and love it, and you're taught such general knowledge that you get out of school and it takes you five years to figure it out. What I told my kids was this. If you want to go to school, totally cool. Go experience it.

[Dean Graziosi]

Did they?

[Lauren Everts]

No, they're too young.

[Dean Graziosi]

My daughter's in 12th, 16, and 18 year old.

[Michael Bostic]

My daughter's in 12.

[Lauren Everts]

They're still too young for college.

[Michael Bostic]

No, but I'm, I don't think she's gone.

[Dean Graziosi]

Oh, I'm talking about school.

[Michael Bostic]

School like college? No, like school like high school. Yeah. My little kids are homeschooled. Okay, so they're never gonna go school.

[Dean Graziosi]

I was waiting for him to say that.

[Michael Bostic]

I thought you meant college. Okay, so my older ones, what I always told them, you go to school or the other side is find something you love. So for my daughter, she likes interior design, okay? So in her job right now, as I said, find three people that you think are the best in the world of interior design. You DM them, get ahold of them, and tell them you're gonna be the best employee they've ever had for two years, and you're free. I'll support you while you go work under them, you learn from them, you get back, I'll help you start your interior design business.

[Dean Graziosi]

If someone had told me that at 16 years old, I can tell you right now, I would be twice as heavy, twice as successful, hands down. Because I, I, I mean, we didn't have DM back then. Like, but, but if someone have said, lauren, go find something, you're branding, you.

[Lauren Everts]

Know what's really, like, messed up too. I was just sitting with my friend who I went to college with, we've known for forever, and I was sitting with him and we were talking about what we learned in college, and we both could not, like, we couldn't really name what we learned. And it's funny, like, I got my degree from the University of Arizona in regional development, and I have not, I don't even know where my diploma is, and I've never used it for one thing, I've never put it on. I don't even, I never used it once. But I did have a good time for four years and fortunately I had some parents who supported me and footed the bill which was, you know, I'm always grateful for. But I always think like what would have happened if I would have just started my career four years earlier and saved my parents that money and said.

[Dean Graziosi]

Hey, let me use it. So cool that you're giving your child that advice.

[Michael Bostic]

Yeah, that's so cool. And I pounded it into their head. So they have a choice. I think my daughter's gonna follow that robot. I think my son will go to college because he wants to experience it. But they have the choice.

[Dean Graziosi]

And then the two and the five year old are homeschooling. They're gonna be homeschooling for the rest of the land.

[Michael Bostic]

Yeah. Because I'm in a different phase with them too. And my, my wife Lisa and I have the most amazing relationship. I want them to learn. They, they, they're not here today, one of the rare times but they come with me everywhere. So my son and daughter are gonna grow up around it while they're homeschooled. So I want them hands on training from.

[Lauren Everts]

It's funny too last. I know you wanna jump in but it, A lot of the schools, and I'm just going to say this honestly that would have never ever looked at my application were just throwing it right in the trash. We go and speak at those places now and, and, and when I, when I hear people say, well how are you going to get a job? Run it now as I hire people, I don't, I don't know where one person in this company went to college, nor do I care.

[Michael Bostic]

Same here. I don't, I don't, I've never looked at it.

[Lauren Everts]

You went to so and so like I, I'm like can you do this job?

[Michael Bostic]

So think of it as general knowledge compared to specialized knowledge. Right. Would you want. Somebody said I went to school for six years for marketing or somebody said I've been booking Facebook ads for five years straight. Who do you hire? Right. You hire the specialized knowledge. And that's kind of what our event is about is everybody owns some kind of specialized knowledge and somebody else is willing to pay for it. If you understand how to get, get it to them.

[Lauren Everts]

There was a young woman that started working with Lauren and I while she was I think in high school, but then college and she was doing graphics and social media design and she did it all through it. And when she was, before she graduated, she's like, okay, I need to graduate so I can go to New York and I can go and apply for these jobs. And da, da. And I go, what are you talking about? I was like, I'll hire you right now for this company. And I was like, you don't have to go to any of those places. Skip the whole thing. And she, hi, Lydia. She fought me on it for a minute and then eventually she started and she was the first hire for Dear Media to run all our social. Now she has her own business with all these great clients.

[Dean Graziosi]

Darlington.

[Lauren Everts]

But it's, but it's so fun. Darlington. But it's funny because I remember talking to her and she was, was. I saw the rationale. She's like, I gotta go to school.

[Michael Bostic]

But that's the way we've been programmed.

[Dean Graziosi]

You need money to make money. Agree or disagree?

[Michael Bostic]

Disagree.

[Dean Graziosi]

Why?

[Michael Bostic]

Think about this. If, if you could leave your children resources or be massively resourceful. Which one? If you had to pick one or.

[Lauren Everts]

The other, of course be resourceful.

[Michael Bostic]

Why do most people hit the lotto go broke? They have money, but not resourcefulness. If you look at most entrepreneurs, most innovators, most creators, they found resourcefulness was way more valuable than resources, than money.

[Dean Graziosi]

What is, what do I say to you all the time? Gene agrees with me. What do I say to you? All I care about is my number one for my children is resourcefulness.

[Michael Bostic]

Isn't it? I mean, it's number one. Cause they'll always be fine. What if something happens to me? What if something went sideways? What if money is not worth anything anymore? You want resourcefulness. So I think the biggest lie we've been told is you need money to make money. And what it does is if you anchor that into people enough, then they think, well, I wasn't born on the right side of the tracks. Nobody in my family has money. So I will accept this life I don't like. So I like to be dramatic and tell people bullshit like that's, that's not true. You know what best thing you have? AI go into AI, go into ChatGPT or even go to Google and type in give me 20 entrepreneurs or business owners that started with no money. You will be shocked. It's the majority of them. Them, it's the major. Especially when they're solopreneurs who started and built something great.

[Lauren Everts]

Sadly too. And it's even more sad because people don't feel sorry for this group of people, but individuals who inherit a bunch of money from successful parents and then more often than not go broke or end up really struggling with whatever drugs or this and that. Like, there's so many of those stories.

[Michael Bostic]

So many stories.

[Lauren Everts]

And I.

[Michael Bostic]

Resources, not resourcefulness.

[Lauren Everts]

Yeah. And. And you feel. I personally feel bad for a lot of people because they're almost set up for failure from the starts. Like, you're given all of these things that someone had to work really hard for with context of what it took, and then you have no idea how to really conserve it or keep making it. And then the world's at your fingertips and there's a lot of yes. And then you, you know, you struggle.

[Michael Bostic]

Can I tell you two quick things? Because of your parents is they used to call it the G3 curse. Generation one makes it, generation two maintains it. Generation three blows it. Because generation three never saw grandma and grandpa working their asses off to create it. They have no association with it. But if you rate A, I geeked out on this because I never flew on a plane until I was 28 years old. My kids have never flown commercial. I've had a private plane since they were born.

[Dean Graziosi]

How do you contextualize that to your children? It's hard.

[Michael Bostic]

That's so difficult. Right. So what I've been teaching, been whispering in my kids ears since they were little, is we are a baton family. And that's how they used to do it in Europe. In Europe, you would see 16 generations. And I said, I am running the first leg of this relay and when I'm done, I will hand you the baton if you want to run as hard as your father. If you don't get a job, and I will double your salary. You want to be a teacher at 100 grand or 80 grand or whatever it is, a year, I'll double it. But I'm not handing you this unless you're ready to run the race. So since they've been little, they know they're not getting it. They're not trust fund kids. If they want to grab the baton, I want them to be smarter, richer, happier, healthier. I want them to be so much better than me. But they're not going to get it for nothing because it just ruins lives.

[Dean Graziosi]

If you look at Aristotle Onassis.

[Michael Bostic]

Yep.

[Dean Graziosi]

You can also see exactly what you just said with the generations. Like, go search him. I think one of, like, his daughter, I want to say, like, had a drug overdose and committed suicide, was left with $100 million and then heard, like, it was generational. Exactly.

[Michael Bostic]

Disney family. It's the Saddest story in the world.

[Dean Graziosi]

World I've never even thought about, did he have kids? I didn't even know. Yeah.

[Michael Bostic]

And completely destroyed. Like the whole every generation, they're still fighting over the money. It's the saddest story in the world. So it's another thing. And it seems like wealthy people problems, but I lived in a trailer park as a kid, so I have to learn how to hand off and create kids that appreciate life, that they're fulfilled. They have hustle, they have grit. And also the instruction struggle.

[Lauren Everts]

Well, that's what I'm saying.

[Dean Graziosi]

My favorite thing to say right now to my kids is they'll be like, mom, can you hand me this? And I'll be like, I made you two legs and two arms in my stomach for a reason.

[Michael Bostic]

Exactly.

[Dean Graziosi]

Get up and go get it.

[Michael Bostic]

I love it.

[Lauren Everts]

We're playing the world's tiniest violin for individuals who are given these kind of things. But what but to no fault of the world's tiniest violin, no fault of these people's own is that, you know, if you have very successful parents or grandparents and then you're given like that you didn't choose, your parents kind of set you up for that. I think for parents that are doing well, they need to think about this because you just see so many stories. But again, you're the last group to be felt sorry for because everyone's like, yeah, too bad you got given a bunch of money and you blew it. It's your fault.

[Dean Graziosi]

There is not one person listening, including Michael and I, that should not go sign up for this event. It's free.

[Michael Bostic]

Yes.

[Dean Graziosi]

This is an amazing opportunity, you guys. To register for the Thrive in 2025 event, visit thrive3free50.com It's a three day event hosted by Dean and Tony, the godfathers. You guys are the. The godfathers of what? Entrepreneurship, mastermind, mindset, Jesus, resourcefulness, All of it. Dean, you can come back anytime you want.

[Lauren Everts]

Don't wait five years, though.

[Dean Graziosi]

Don't wait five years.

[Michael Bostic]

Five years. I'll come back with Tony next time. We'll have fun. We'll have fun.

[Dean Graziosi]

We'll create like different chairs for everyone.

[Michael Bostic]

A little higher, you know, that would.

[Dean Graziosi]

Be Michael and looked like twins. Danny DeVito and Arnold Schwarzenegger next year.

[Lauren Everts]

He's a big man.

[Dean Graziosi]

He is a big man. Dean, where can everyone find you? They have questions. Pimp yourself out.

[Michael Bostic]

Yeah. At Dean Graziosi on social is great.

[Dean Graziosi]

Thank you so much.

[Michael Bostic]

The event is the most important thing. We do it once a year and it's. It's going to be a blast.

[Dean Graziosi]

It's a. I mean, it's free.

[Michael Bostic]

Totally free.

[Dean Graziosi]

There's not a reason not to do it. My thing is, even if I like. And I've done this with Tony's events before, put it on in the background and I'm making my bed or. Or getting my nails done or like you're not. It's still just getting in your subconscious. Absolutely. Thank you for coming on.