Emma Grede On Pt. 2 Work Life Balance Truths, Successful Traits, Finding Your Strengths, & Hustle Culture

Summary

The Skinny Confidential Him & Her Podcast Episode: Emma Grede On Pt. 2 Work Life Balance Truths, Successful Traits, Finding Your Strengths, & Hustle Culture Release Date: May 12, 2025

In this engaging episode of The Skinny Confidential Him & Her Podcast, hosts Lauryn Bosstick and Michael Bosstick chat extensively with Emma Grede, a British businesswoman, serial entrepreneur, and philanthropist. Emma, recognized by Forbes as one of America's richest self-made women, delves into her experiences balancing entrepreneurship with family life, sharing invaluable insights and actionable advice for listeners striving to achieve their own work-life balance.

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Embracing Diverse Perspectives and Continuous Learning

The conversation kicks off with Emma emphasizing the importance of open dialogue and the ability to engage respectfully with differing opinions. Lauren Bosstick shares her philosophy:

Lauren Bosstick [03:25]: "I don't think that we are in a time and a place where you can afford to be ignorant... you might have a different political disposition, but I will hear you out because I need to be wise about everything."

Emma adds to this by highlighting the necessity of allowing others the grace to evolve their viewpoints:

Emma Grede [02:38]: "Just because you said something two years ago that you have to stick by that thing... we have to be able to have conversation around that is important."

Building Confidence and Fostering Resourcefulness in Children

A significant portion of the discussion centers around parenting and instilling confidence in children. Lauren attributes her strong self-assurance to her upbringing by a single mother who instilled the belief that:

Lauren Bosstick [05:05]: "You're not better than anyone, but nor is anyone better than you... As long as I work for it, it's going to work out for me."

She further elaborates on creating an environment where her children feel empowered to pursue their individual passions:

Lauren Bosstick [05:20]: "Just be excellent at something, care about something. I don't really care what it is."

Navigating Work-Life Balance as a Busy Entrepreneur

Emma and Lauren candidly discuss the challenges of maintaining work-life balance while managing multiple businesses and a bustling family life. Lauren shares a personal anecdote about communicating her enthusiasm for work to her children to alleviate their fears about her business trips:

Lauren Bosstick [08:55]: "My daughter said... like assuming that when I leave and I go on a business trip that I have a bad time... I have the best time when I'm away."

Emma adds her perspective on shifting the narrative with her own experiences:

Emma Grede [10:43]: "I've done the opposite on the work... start telling them that I love my work because you do."

Entrepreneurial Insights: Beyond Passion to Purpose and Hard Work

The hosts and Emma delve into the often-idealized concept of "chasing your passion," discussing the reality that entrepreneurship demands hard work and resilience beyond mere passion. Michael Bosstick reflects on his journey:

Michael Bosstick [12:03]: "It's called work for a reason. You're not supposed to love every single component of it."

Lauren echoes this sentiment, advocating for finding enjoyment in the work process itself:

Lauren Bosstick [13:13]: "We can't have fun at work. But any entrepreneur I've known has had a bunch of jobs that they found either hugely unenjoyable or not that valuable to them."

Team Management and Company Culture

A pivotal segment of the episode explores Lauren's approach to building and managing her teams across various businesses. She emphasizes hiring for attitude over experience and fostering a culture of trust and collaboration:

Lauren Bosstick [29:35]: "I hire for attitude over experience... I need people that want it so bad and so badly want to be successful."

She also discusses the necessity of a rigorous work culture for growth-oriented startups:

Lauren Bosstick [18:45]: "We're five days a week, always on people, and it's not for everyone."

Daily Routines and Self-Care Practices

Listeners gain insight into Lauren's disciplined daily routine, which includes early mornings, rigorous workouts, and dedicated time for meditation and family. She shares how her morning routine sets a productive tone for the day:

Lauren Bosstick [32:07]: "I work out. I do a 90-minute workout four or five days a week. It's my meditation time... a burst of energy."

The conversation also touches on the importance of self-care and maintaining personal well-being amidst a hectic schedule:

Lauren Bosstick [42:22]: "Therapy is something that's just been a part of my life since I was really young... I put those things in just as a matter of, like, self-preservation."

Collaboration with Husband: Balancing Personal and Professional Relationships

Towards the end of the episode, Lauren discusses her seamless working relationship with her husband, Michael. She attributes their successful collaboration to defined roles, complementary skill sets, and mutual trust:

Lauren Bosstick [53:12]: "We had a working relationship before we had our relationship as husband and wife... We do not do the same thing. His skills are the total opposite of mine."

She further emphasizes the importance of allowing each other to operate independently within their respective domains, ensuring that neither feels overburdened or underappreciated.

Rapid Fire Round: Personal Preferences and Inspirations

The episode concludes with a fun rapid-fire segment where Lauren shares her favorite beauty tips, empowering habits, and influential books:

• Best Beauty Tip: "Eyebrows. If I'm without a good eyebrow, forget the rest of it."
• Most Empowering Habit Adopted in the Last Five Years: "The ability to tune out opinions of everybody else."
• Favorite Book That Changed Her Business Thinking: "Good to Great by Jim Collins."

Lauren also reveals her admiration for Oprah Winfrey, citing her ability to build a successful brand while remaining true to herself and positively impacting others:

Lauren Bosstick [71:33]: "There are so few people that manage to create a business, create a brand, create a world, have actual real impact, and still remain true to themselves. And I think Oprah is all of those things."

Final Thoughts and Future Endeavors

As the episode wraps up, Lauren teases her upcoming podcast, Aspire with Emma Grede, aimed at scaling mentorship and sharing her entrepreneurial journey to inspire and educate others.

Lauren Bosstick [74:20]: "I want to use this podcast platform... to share the things that I know."

Listeners are encouraged to support Lauren by following her brands and upcoming projects, reflecting her holistic approach to business and personal growth.

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Key Takeaways:

1. Open Dialogue and Continuous Learning: Embrace diverse perspectives and remain committed to personal and professional growth.
2. Confidence and Resourcefulness: Instilling confidence in children through empowerment and responsibility.
3. Realistic Work-Life Balance: Acknowledge the challenges of balancing entrepreneurship with family life and communicate effectively with loved ones.
4. Beyond Passion - Embrace Hard Work: Understand that entrepreneurship requires resilience, adaptability, and a strong work ethic beyond mere passion.
5. Effective Team Management: Hire for attitude, foster a collaborative culture, and clearly define roles to ensure seamless operations.
6. Disciplined Daily Routines: Establish structured routines that prioritize productivity, self-care, and family time.
7. Successful Personal-Professional Collaboration: Maintain defined roles and mutual trust when collaborating with partners or spouses.

Emma Grede's appearance on the show offers a blend of personal anecdotes, professional insights, and practical advice, making it a valuable listen for aspiring entrepreneurs and those seeking to enhance their work-life balance.

Transcript

[Lauren Everts]

The following podcast is a Dear Media Production.

[Michael Bostic]

She's a lifestyle blogger extraordinaire.

[Emma Grede]

Fantastic.

[Michael Bostic]

And he's a serial entrepreneur, a very smart cookie. And now Lauren Everts and Michael Bostic are bringing you along for the ride.

[Emma Grede]

Get ready for some major realness.

[Michael Bostic]

Welcome to the Skinny Confidential. Him and her.

[Emma Grede]

What an icon. Emma Greed is back on the show. She is a British businesswoman, a serial entrepreneur, a philanthropist. Emma is named as one of America's richest self made women by Forbes. This was a fascinating interview. I was on the edge of my seat the whole time. As someone who runs a company and is a mother and a wife and is like balancing it, she gives really soft, solid, savvy advice. Emma, I think you guys are gonna want more of her, just launched her new podcast, it's called Aspire with Emma Greed. It's available everywhere now. So after this episode you can go listen to her on her own podcast. You should also know she's been on the show before on episode 3 50. So if you want more Emma, you can listen to her too on our show. I find Emma to be so inspiring. She's eloquent on a mic. She. And damn, does she know how to build empires with impact. Emma Greed, welcome back to the him and her show.

[Michael Bostic]

This is the Skinny Confidential. Him and her.

[Emma Grede]

This is such an important topic to talk about. I wish more people were like that. I don't have to agree with you, but we can have a conversation and.

[Lauren Everts]

We can still be friends.

[Emma Grede]

Yes.

[Lauren Everts]

Right. Like it's. Here's the thing. I don't think that we are in a time and a place where you can afford to be ignorant. Like, my point of view is like, you might have a different political dip disposition. You might have fundamental beliefs that are different from mine, but I will hear you out because I need to be wise about everything, right? I don't get to serve customers on like one side of the aisle or the others. So I need to have a really broad perspective. And I don't imagine that I know everything or that I've learned everything or that I'm always right. And so for me it's just like in that way of like, you've got to always be learning, like for your business and for yourself. It's just like another way of thinking about, like, how am I growing as a person? How's my perspective growing? And also how do you meet people? Because at the end of the day, like, we have to as humans, right? Like we have to be able to do shit together in order for like us to all move forward. And so, for me, I'm just constantly thinking about, like, where and how do you meet people?

[Emma Grede]

I also think you have to give people grace for the space to change their mind. Like, there's this thing that. Just because you said something two years ago that you have to stick by that thing, that you might. You might have evolved as a person and changed your opinion and to. We have to be able to have conversation around that is important. I mean, if you're at a dinner party and I agree with everything you're saying, I'm bored as hell.

[Lauren Everts]

Yeah.

[Michael Bostic]

Well, even doing this show for as long as we've done it, we've done, like, close to a thousand of these. Do you know how bored I would be if I was talking to somebody all the time that just agreed with every single position?

[Emma Grede]

That's why you're married to a Gemini.

[Lauren Everts]

There you go.

[Michael Bostic]

It would be unsustainable. I think that's why people get burnt out.

[Lauren Everts]

Well, and also, that's why you can have someone like me back however many years after. Right? Because it's like, we evolve. If we're not growing, like, we die. And so. So I did. I don't know. I just. I grew up in England, where I think that there's a lot more tolerance for people having different opinions. And I certainly wasn't raised in a way that, you know, is passive. Like, I've always been raised to, like, share my opinion, have an opinion, have a thought about something. But I don't think that that means that we can't have respect for one another. Like, I have respect any. Like, my first position is that I respect you. I respect that you've got an opinion that matters. And if I don't agree with you, I can still learn something from you. Like, it's really simple, like, stuff.

[Emma Grede]

You have a really strong confidence. You elude confidence. What do you think that your parents did really right with you? Because as I'm raising my own kids, I. And confidence and. And resourcefulness are my two things. And I want to know how your parents got you to be this, like, confident woman. There's something that they did that's like a magic formula.

[Lauren Everts]

I feel like maybe it's. It could have been a magic formula or, like, you know, the. The. The practicalities of a household with a single mom. Right. It's like, I'm one of four girls, single mom, and so there was an element of just like, figure it out. There's. No one was gonna make me dinner. No one was gonna you know, make my bed for me. We just had to do stuff ourselves. And so there's some of that resourcefulness that just comes, like, as you grow up. And, like, not everything's done for you. If you need something, you're gonna have to go and do it, which means you're gonna have to figure out how to get something done. But I do feel like there were some things that my mom says that kind of still ring in my head, and I talk about it all the time, but this idea of, you're not better than anyone, but nor is anyone better than you. And I do feel I still. It's something that I teach my kids, but I really believed it. Like, you know, my mom was, like, my queen as I grew up. And so for me, I just think I really believed every single thing that she told me. And I took that to heart. I was like, I'm as good as anyone else. I deserve as much as anyone else. And so long as. As I work for it, I'm going to, you know, it will work out for me.

[Emma Grede]

So how are you instilling that confidence in your own children?

[Lauren Everts]

You know, I don't know that I think about it as instilling confidence. What I try to do is create a space where all of my kids can be whoever they are, and that be fine in our house. Right? Because when you have four, what you notice, first of all, like, my kids are very different from me. They're very different from my husband. They are their own people. And as much as I'd love to, like, impose certain parts of my personality on them, they live in a very different reality. They're not growing up poor. They're not growing up wanting for much. They don't. They're not going to have that same sense of drive. And so what I'm trying to teach them is, like, just be excellent at something, care about something. I don't really care what it is. I don't mind if it's a sport. If you want to be the best, like, puzzler in the world, if you want to just be great at climbing, if you just want to be whatever you want to be, just be good at something and apply yourself to something. And so that's really what I am, like, instilling in my kids is this sense of, like, take some responsibility for your own growth, for your own learning. Now, my kids are really little, but that it kind of manifests itself every day because I'm not trying to figure it out for my kids. I don't think that that Is my job as a parent. My job is to love them. My job is to look after them and keep them out of harm's way. But I also believe there's a certain amount of, like, responsibility that they should learn for themselves. And I think that I do that by going out and making the best of myself every day. They get to see that. And I think that's probably the biggest thing that I can do to impact the way they think about themselves.

[Michael Bostic]

One of the strangest things, it's not strange, but one of the, like, biggest mindfucks that I had when I had children is how different they actually are from us individually.

[Lauren Everts]

I feel like that's.

[Emma Grede]

There's a hint of narcissism there. Like, they're not like me.

[Michael Bostic]

There's always just a little hint.

[Emma Grede]

You're projecting your kids to be like you.

[Lauren Everts]

Right. I imagine what my kids would, but.

[Michael Bostic]

Also how different they are from each other, because you would think that they'd also be similar. You know, our son will go out and, like, he will be taken by a stranger if you let him say hi.

[Lauren Everts]

Hi, everyone.

[Michael Bostic]

Like, everyone, our daughter's a little bit more reserved. Lauren came out of the womb tap dancing. You know what I mean? Like, it's like our daughter's like, hey, I gotta figure out who you are before I show you my full personality. So it's just weird to go through that and you realize you kind of have to step back and not force your own personality or your own self onto them so that they can actually.

[Lauren Everts]

Be who they are or your own experiences. Right. I'm not trying to raise my kids as apologists for what we have. And I think there's a certain experience when you grow up, like, really poor. Like, I'm like, well, how are you going to have any drive? How are we going to make you gritty? Like, how are you going to have the hunger that I had to go out and do anything? And it's like, you know what? I'm not going to impose my experience on them. They will have their own experience. They'll figure out what's important to them. And my job is just to support that. But I'm not trying to hot house my kids into, you know, like, Mandarin lessons because I would have liked to smoke, speak Chinese. Do you know what I mean at one point? Absolutely not. I thought you were never, ever.

[Michael Bostic]

You were not doing that at one point.

[Lauren Everts]

No, definitely not.

[Michael Bostic]

Maybe I had a dream about.

[Emma Grede]

No, no, you're doing other things.

[Lauren Everts]

Michael, don't do that.

[Emma Grede]

She's Got a little Mandarin.

[Lauren Everts]

I don't think she's.

[Michael Bostic]

Can you. Can't you add Mandarin to all the.

[Lauren Everts]

Other things you're doing? I wish one day, maybe if anyone.

[Michael Bostic]

Could do it, it's you, I would.

[Lauren Everts]

I believe that I'm going to. I've got to draw the line somewhere. That's it right there, the Mandarin.

[Emma Grede]

I have a selfish question I feel like you're the perfect person to ask when I am in a mom work like I am today. We're in a hotel right now. I have to. I have to leave to go to work. My kids are like, don't go to work. And there's, like, this element of guilt that I have leaving. How. How do you manage that with four children?

[Lauren Everts]

Well, I have to be really honest. I. That happens to me, right? That is definitely an occurrence that happens in my life. And I think pretending that it doesn't does nobody any favors. I just don't feel like I'm an apologist. I'm not in that mode of being like, I'm so sorry. I'm like, guys, this is what I do, and this is what makes me happy. And at a certain point, they start to understand that. I'll tell you, like, something was so interesting to me a couple of months ago. I was going to New York, and my daughter said something to me that was like. Like assuming that when I leave and I go on a business trip that I have a bad time, that I'm, like, sad, lonely. She was like, I'm so sorry that you're going there. Like, how many nights? I said, I'll be there for three nights. I'm just so sorry. And I was like, lo, I have the best time when I'm away. Like, I sleep diagonally. I don't have to worry about waking you lot up, like, your dad's not there. It's like, honestly, I see my friends in New York, like, I'm falling out. And she was so confused because I think she thought it was a hardship for me to go. And I was like, no, honey, like, it's amazing. And she was suddenly like, oh, oh, I'm so happy. I have a great time. Like, say hi to Pietro and Renata, like, our friends. So it was really interesting. Cause I think if you project that onto your kids, that it's so hard for me to leave you, that it's such a hardship. When I go away, they end up thinking that it's like, no, it's not. I love going to work. I love having those few nights a month Where I'm away from everyone and I can just think about me and I can, I don't know, get tweezers and like pluck things out while I watch the tv. Like, do you know what I mean? It's like that doesn't happen to me at home. So I just think it's so much about like, how are you relating to those things? Because your kids will pick up on all of your kids. And my kids know I love work. They know I'm happy to be there. And actually in the school holidays, they're like, can I come to the office with you? I'm like, absolutely, yes you can. So I don't know, I've just created it that way.

[Emma Grede]

That's so interesting that you say that because I've done the gym that way. So I've been like, I have to go be healthy. Like being healthy makes me happy, but I've done the opposite on the work. So I've said, mommy's like so sad she has to go to work, but I have to work because that's how I can afford toys. I think I need to stop apologizing. I think that's really good advice and start telling them that I love my work because you do. And that'll give them more context.

[Lauren Everts]

Of course. And I always like, to me it's about, where do you take that conversation?

[Emma Grede]

Right?

[Lauren Everts]

Cause your kids will be like, what? But I don't really like, I don't love school. I don't love where I go every single day. How do you love it? And I'm like, well, guess what? I did all of this other stuff that I didn't love to get to the point where I can do something that I do love. And I wonder what that's gonna look like for you. So let's think of a bunch of jobs that you were done. So I kind of take the conversation somewhere else because I'm like, there's a learning from that. Because let me tell you, like, the jobs that I did between 18 and 28 were not jobs that I loved. I went to work because I needed to pay bills, I needed to do whatever I needed to do. So I don't also want to wrap it up and be like, you're going to love what you do straight out of the gate. You work to get to that place. So that's the type of conversation I'm having with them. Just like a level of honesty. And I don't think they're ever too young for that. Even with my 3 year olds. I'm like, I'm going to miss you, too, but guess what? You're going to be fine. And I'm going to be fine. And a couple of days away from each other and is a good thing.

[Michael Bostic]

I like that you talk about this, because I think there's especially a lot of young people that listen to this show that have been told, chase your passion. Chase your passion over and over and over. And then they feel like anytime hard work is met or things that they don't like doing in the workplace come to them, that it's like it's not their passion. And the way that I think about being an entrepreneur is I eat so much shit all day long and there's so many problems, but because I love the end result of what I'm building, I'm willing to do that. Does that make sense? Well, like, if you absolutely hate the thing, you're never. But. But what I tell people, especially younger people that I talk to, I'm like, it's called work for a reason. You're not supposed to love every single component of it. And if you turn your passion into a business, it is now a business. And it's going to be like, I've had a bunch of friends that are.

[Lauren Everts]

Going to be just passion anymore.

[Michael Bostic]

Yeah. Now it's now. Yeah. Like, I have a lot of artsy friends, and artsy is not a good word, but they're like artistic people, and they take that art and they turn it into a business, and all of a sudden they start hating the art.

[Lauren Everts]

Wow.

[Michael Bostic]

And I'm like, well, it's. You. You have to understand, like, the end result is you get to take your art and build a lifestyle around it and a business around it. But anytime you take anything and put a business mechanism around it, it comes with work. Struggle.

[Lauren Everts]

It comes with work. And listen, we could do a whole podcast just about this subject, right? You. You employ a lot of people. I employ a lot of people. I think there's. There's a big discussion to be had around work, enjoyment, purpose. I'm of that Scott Galloway mindset that you shouldn't chase a purpose. You should chase what you're good at. You should ch skills, and hopefully within that, you can find some purpose. But I don't know anyone, and certainly where I came from or come from, you didn't start out trying to be like, what's my purpose? You're like, how am I going to pay my bills? How am I going to make ends meet? What can I do that has, like, a tiny bit of interest in it. For me. For me, that was like working in clothes shops, right? I was like, I like nice clothes, I can get a discount. Like, that's where I started. And I did that in some way thinking, I love fashion and I'd love a job in and around that business one day. But in the beginning, that was like being a Saturday girl working at a clothes shop, where it was actually just really grueling. Cause you couldn't afford anything that was in the store. And most people that came in were not a joy to, like, work with. But I would find, like, where I'm gonna be good at something. Like where the interesting part of it was for me. But the simple fact is, I think that we've kind of got to this place in culture where there's been a separation between, like, what is enjoyable and what is work. And for me, I think that some of the best times in my life have come out of situations where I've been at work. If we go back to when I wasn't the boss, right, when I was working in a fashion show production company, the best nights were nights where we'd done something at work, we'd won a new account, or actually we'd lost an account, and we all decided to get together and go for a drink. And I think that what's happened is we've kind of made it up that we can't. You can't have fun at work. That somehow your lifestyle and you going to work are completely separate. There's no enjoyment. And I'm like, what are we talking about? You can have the two things, right? You know, I think it's very interesting because we're just at this point where I think there's so much talk about work, life balance. What about work being enjoying, enjoyable work being your enjoyment. And I just feel like the two things can be true at once. You can go somewhere and it can be maybe not your be all and end all, but you have to make the most of it. And I just feel like any entrepreneur I know, anyone who's been successful, has had a bunch of jobs that they found either hugely unenjoyable or not that valuable to them. And you have to find a way to make them something for you. Because there's absolutely no way that you're just going to get up and find like this purpose in work and make a ton of money and find the ideal job before you've gone through those things that are not so great.

[Emma Grede]

If you're clever enough too. And obviously you are. You take the job that you don't like and you find the thread that you do like and you bring it to the next job and then you find another thread and you bring it to the next job and before you know it, you have a collection of threads and you can get clever to make your own job up, which is what you've done.

[Michael Bostic]

But I think that advice, especially for me, like, as a young guy, it screwed me up a lot because, like, whenever you were met with, with some of that resistance in the workplace, I'm like, well, wait a minute. This is supposed to feel like passion and love and something I'm like, so excited about all the time. And it kind of derails you. Because people would ask, they would constantly, what's your passion? What's your thing? I'm like, well, at the time I did not know.

[Lauren Everts]

No, I don't think. Who knows? I mean, who knows? Passion is not something that you can make up, right? I feel like you find your passion, you don't decide what your passion is and then, like, go after. Certainly that's not been my experience. It's like the passion came through doing the work. The passion came through actually doing all of these jobs that I found massively unenjoyable or I wasn't good at, or I just think sucked and they didn't pay very well. And then I found what it was that I was good at and made that something that I could, you know, have passion for. I just think we've got the whole thing, like, messed up. You're going to need to work really, really, really, really hard if you want to be successful. There's no substitute for that.

[Emma Grede]

How do you deal with employees that don't want to work hard or don't have that ethos? Because as a huge team, and I know there's many employees that do, of course, and I know there's many team members that are incredible. I have an incredible team with Skinny Confidential. But you do deal with some people that don't wanna work that hard. How do you do it?

[Lauren Everts]

Well, I think that we have to be honest about and level set in any organization, right? Not everybody has to be an ambitious little monster. And actually you need that. You need those people that are very, very comfortable in their job so that the ambitious little monsters can keep moving. Because you can't prom promote everyone. You can't keep moving everybody forward at the same pace unless you've got some, like, gangbusters, you know, business that's like, growing like, you know, crazy every single year, which some People have and a lot of us don't have. And so I think that you need, you need both things. Now listen, I think what's really important is what do you, what do you reward and what kind of conditions are you setting up in the culture of where you are. Right. I think just to be very honest and level setting with people, I'm in a startup environment for the most part. Right. I have businesses that are relatively young and it requires people that come every day with 100% and put everything in and leave nothing on the table. I think I make it quite clear that if you're a three day a week person, that's totally fine. It just doesn't work here. It doesn't work for me.

[Emma Grede]

So do you have people come in the office five days a week?

[Lauren Everts]

Absolutely.

[Emma Grede]

We need to talk off air. Wait.

[Lauren Everts]

Or we can just talk on air. Because I think it's a subject that a lot of your listeners, right. Post the pandemic. A lot of people got very comfortable with not going to the office. That is fine unless you're deeply ambitious. Because if you're deeply ambitious. And let me tell you what my experience was. And it's not the same for everyone, but my experience was that I had bosses when I was younger that I learned so much from. And I learned from proximity. Right. I was in the meetings, the person taking the notes. I sat in front of my boss and I remember everybody used to say to me, what a nightmare that you sit in front of the boss because she can see when you're online shopping. And I was like, yeah. Or I write down every single thing that she says and every new business tactic and, you know, phrase that would come out of her mouth and then you get on. That's a good one. And then I would use them. I used to have to call everyone and I, you know, do like 100 new businesses calls a day and I would say the shit that she said. So for me it's like, how are you learning if you're not like in it on the job? Now listen, there's a lot of different types of jobs and we know some jobs need more proximity than others. But I'm in the product business, guys. I make things like physical things, jeans, knickers, bras. If you're not in the room, you're not able to do that at an excellent level. And to be like really, really good and to have the type of hyper growth that we've had in these companies, it requires a sense of urgency. That means that I can't Wait until you're in next to do the thing that I need to do that's gonna get us to where we need to go. And so listen, it's fine. It just doesn't work if you're highly ambitious. And for me and the type of companies that I have, we are five day a week, always on people, and it's not for everyone. And that's fine.

[Emma Grede]

So what would you do if people come to you and they say, this is not a modern work culture, I only wanna work three days a week. Is that a non negotiable for you?

[Lauren Everts]

Well, I think that there are, there's a lot of different ways that people come to work and there's always exceptions to every rule because otherwise you're not running a modern business. I have a lot of people that, you know, come back from maternity leave and they have a different idea about the way that they want to come into work. Now. If I want women to be successful in my business, we need to be open to that. Because you all know after you have a baby, it takes you a while to come back to life. Like I was still sitting there nine months after being like, what just happened? You know, like, your head's not there. So we want to create the conditions for ambitious people to be successful. And that might mean at certain points in their career they need a different setup. But what I'm saying is for the majority, for those starting out, for the most people in the company, we have to be five days a week. There are always exceptions to every rule, but it's not like the default, it's not like the first thing that we do.

[Michael Bostic]

Yeah, what I tell the like people that are closest to me in my life, my sisters, for example, people that are going, I'm like, you don't want to be in a position where you're trying to get the business to conform to like how you want to live your life. The business has to operate as the business operates. And if you plug into that in a way that makes sense for you, great. But if not, then maybe you shouldn't work in that business. But like encountered is like, sometimes I'll speak to people close to me and they're like, well, I want to do these things and this and that, but I don't really like doing this, is that I'm like, yeah, but it all needs to be done. And if you're the person that's hired for that role, like the business can't say, well, okay, just like kind of pick the things you like and dislike and that's what I get back to. This whole idea about passion and work when I was coming up, like, whatever was thrown at you is what you're, what you're doing.

[Lauren Everts]

There's no, no choice.

[Michael Bostic]

There's no choice. And I, and I think that Covid was an interesting experiment. A lot of things got derailed. A lot of, you know, Dr. Drew was on here yesterday and he says, we get, we're living in this reality that's like, like it's disconnected from reality where it's like we want to believe the things we want to believe and we want to behave the way we want to behave without any regard to the things that we dislike or that we don't want to be true. And because of that, people are now basing their behaviors on what is actually not reality. And it's causing a lot of heart, like, not heart, but it's causing a lot of problems for people because they're like, well, this is the way I want it to be without acknowledging the way it really is. Does that make sense?

[Lauren Everts]

It makes total sense.

[Michael Bostic]

Shows like this and others have put a huge spotlight on mental health awareness, but there's still more to do. Mental health awareness is growing, but like I said, there's still progress to be made. 26% of Americans who participated in a recent survey say they have avoided seeking mental health support due to fear of judgment. Many people feel like if they're doing anything to help themselves mentally, if they're going to seek therapy, if they're going to talk to someone, that they're going to be then judged by their peers, their friends, their families. When people hesitate to get help, it doesn't just just affect them. It impacts families, workplaces, and entire communities. One thing that we've learned doing this show and talking to so many high performers for almost a decade now is that many of these people achieve such great success because they go and seek help. They get therapists, they talk out their problems, they work with people to work through any mental health issues that they're going through. So this mental health awareness month, let's encourage everyone to take care of their well being and break the stigma. The world is better when people are healthy and happy. This is why Lauren and I have been longtime partners of BetterHelp. We could not be bigger fans of the platform. BetterHelp has over 10 years of experience matching people with the right therapists from their diverse network of more than 30,000 licensed therapists with a wide range of specialists. Right from the comfort of your own home, from your own digital device. BetterHelp is fully online, making therapy affordable and convenient, serving over 5 million people worldwide. You can easily switch therapists at any time at no extra cost. It's so easy to use, so check them out and take that next step to work on your mental health and get it to where you want it to be. We're all better with help. Visit betterhelp.com skinny to get 10% off your first month. That's better. Betterhelp H-E-L-P.com skinny I do not mess.

[Emma Grede]

Around when it comes to my sleep. I am so serious about my sleep. My room is pitch black. I have chimes going, only red light bulbs in my room. I have got my kindle, I've got a red book light just in case. I sleep in this cloud set that's buttery and I have a humidifier going and I also don't mess around with the sheets. So Bull and Branch sent us these sheets. They're the signature sheets and they're made with the finest 100% organic cotton so you can literally spend the night in a cloud. It's the softest feeling imaginable. These sheets are so popular because they're buttery, breathable and they get softer with every wash. You know how sometimes you wash sheets and they don't feel as good as when you first get them? This is not the case with Bull and Branch. Okay, these are best selling sheets. People love them because they get get so comfy with each wash. The sheets to me feel really crisp but they're breathable. I'm run a little hot when I sleep. I like the room at 67 degrees and so I need sheets that breathe. Sheets make such a big difference. You're spending eight to nine hours in your sheets. So if you're like me, you take it pretty seriously. Feel the difference an extraordinary night's sleep can make with bowl and branch. Get 15 off plus free shipping on your first first set of [e-mail] skinny that's bullenbranch b o l l a n d branch.com skinny you save 15%. Exclusions apply. See site for details.

[Michael Bostic]

Quick break to talk about one of my favorite partners, if not my now absolute favorite partner because we have peaked and Dear Media officially has a house tequila and it is called a straw. So like I said, a straw tequila is the official house tequila of Dear Media. Whether you're keeping it classic or shaking things, there's no wrong way to enjoy an Estral margarita. Especially when every sip Supports Estrall's mission to build homes in Jalisco, Mexico. Order it at the bar or serve it at home. Feel good about choosing Estrall as your new house tequila. Austral is an affordable, great tasting tequila that mixes beautifully into just about any cocktail, especially a margarita. My personal favorite is the reposado. When I'm out in the bars, when I'm drinking on the home, it's typically the reposado. But you can't go wrong with the blanco or the anejo either. The anejo is going to give you a little bit more flavor and the blanco is going to make a perfect margarita. My favorite margarita is taking three parts tequila, one part Cointreau, not triple sec, and then about three fourths of an ounce of lime juice. You can add maybe a little bit of simple syrup, but I think it's perfect the way I had it before. Add maybe a half salted rim and you have the perfect micromanaged Michael Bostic margarita. As soon as I discovered a Straw, I was was blown away. It's a newer brand and I had not seen it. Many of you may not be familiar with Astral Tequila. It's an emerging brand, but it is incredible and it is now the official house tequila of dear media and of course this show. So check them out. If you're looking for a perfect summer tequila and if you're looking just for a perfect tequila in general, a straw has you covered. Housemark summer is here. Time to stock up. Go to www.a s t r a l t e q u I l a dot com to find a straw near you. And don't forget the limes. Please enjoy responsibly.

[Emma Grede]

Lead. How do you think about running a team? And are your teams the same teams amongst all your businesses?

[Lauren Everts]

No, absolutely not. We're different teams, totally different teams. There is no, there is no sharing. Everything is.

[Emma Grede]

How are you like as an octopus? Are you like. If you have to be in the office, how do you manage three teams?

[Lauren Everts]

Well, we have.

[Michael Bostic]

Is it all same office building or depends.

[Lauren Everts]

So I have a lot of investments, I have a lot of companies that I am operationally involved in and I have other companies that I have now no operational involvement with. If we talk about the things where I'm actually operationally involved, yes, they're all in one building. But what I do is I am like the leader, right? It's like I'm the person that has to call the play. I don't need to run out and score every goal myself. And so What I am an expert in is finding the right people and putting together the right teams, because I'm not an expert in every single facet of our business, right? So if, for example, I think of myself as a product person, where I'm good is around planning, merchandising, design, production. That's where I'm brilliant. I'm not brilliant at logistics. I'm not brilliant at running an ECOM site. I'm not, you know, an AI specialist. And I think about how that's really, like, come into our business recently. What I do is bring the right people together so that you've got the best team to meet the goals of the company. And it comes down to this point and of just going back to what you were saying earlier, having an enterprise mentality, it's about the company and the company's goals coming first. It's not about me at the end of the day, what I do. And if you take something like Skims, Skims is Kim Kardashian's company. That's her vision. That's what she wanted to create. My job is to make sure that that actually happens and it comes to fruition. And so I don't think about any of the companies being reliant on one person and certainly not reliant on me. So it's like, if I don't turn up, the companies will still thrive. The. Some companies will still do what they need to do because they're set up to do that, right? That's their primary function. They should. You should be able to take any one part away, and the company is still going to do what the company does.

[Michael Bostic]

When you're looking for those people, is there a common personality trait that you're looking for that is shared amongst most of the high performers?

[Lauren Everts]

I, you know, it's so interesting. I hire for attitude over experience because I don't have the experience, you know, and I'm pretty good at what I do. And so I think there are some positions where you need people that have been there, seen it and done it and played an active role in whatever that kind of division or that, like, you know, specific competency is. But there's other times when you just want someone who wants it so bad and so badly wants to be successful that they're going to do whatever they need, need to do to get it done. And so I'm more about, like, who's a team player, who's somebody that has, you know, vision, like they can really understand, meaning that they can go super deep in what Their core competency is, but they have enough understanding of what's happening across the business in different, like, verticals or different divisions. And they're the type of people that I like. If you're like a sort of like a one trick pony, you're less useful to me. I need people that can go outside of their core competencies.

[Michael Bostic]

My follow up question was, are there personality traits that you look to avoid?

[Lauren Everts]

Well, yes, I think there are. I mean, there's lots of things that are just not for me. Like, I don't like arrogance. I like people that can come to work and be true team players. Because what we're doing is so big at this point that there isn't one person or one way of doing things. So you need someone who can come and really have like a thoughtful point of view across a team. But I don't think there are, like, individual traits that everybody needs to have. You know, ambition is great, hard work is great. Like, competency in a specific area is great, but none of it alone does anything. It comes down to, like, what kind of attitude do you have and how do those people all fit together?

[Emma Grede]

How do you structure your day? I'm sure every day is different, but if you could just give the audience a peek into, like, all the things you do. Are you in the office by a certain time? Are you in glam every day? Like, what does it look like?

[Lauren Everts]

I'm definitely not in glam every day. I am today, obviously, definitely not in glam every day. That would be a horrible use of my time. So I try to really, like, think I'm. I'm a furious organizer and scheduler. I try to make the most of every single thing that I'm doing. So if I'm putting a face full of makeup on, you better know that it's like, not for one thing. Like, it can never just be like, I'm coming here and doing this, but, like, I can't, I can't.

[Emma Grede]

I can just do a little skincare if I have. Yeah, I can't do an office.

[Lauren Everts]

No, no, no, no way. It just, it can't happen.

[Emma Grede]

It's gotta be a show for me.

[Lauren Everts]

It's gotta. Yeah, it's a whole shebangalang, you know, and there's three things happening. I'm like, great, I'm gonna put this glam to use. I am in the office every single day, which I love, but I love to go to the office. It's where I'm most productive. It's what I enjoy. It's like Where I'm really, like, the best version of myself.

[Emma Grede]

So to me, three offices or one office.

[Lauren Everts]

Well, it's like, it's one bill building.

[Emma Grede]

Got it.

[Lauren Everts]

I bought a building in Hollywood, so I put everything is in that building.

[Emma Grede]

Amazing.

[Lauren Everts]

Yeah, it's great. I'll go up and down in the elevator. And, you know, it's interesting because I don't have, like, specific days where I do specific things. So I'm really. To me, what I do and what my skills are are completely interchangeable. So I can go from one thing here to another thing there, between skims to good American to off season. Because at the end of the day, I feel like I just do one thing. My thing is that I have an obsession with customers and doing the best by that customer, depending on what I'm trying to service them. Right. Do you know any? Like, that's. That's all I think about every single day.

[Michael Bostic]

That's universal across all the businesses.

[Lauren Everts]

Yeah. I just feel like it's not different, like, one to the other. It's like, how are you making something with unbelievable value with an unbelievable experience and getting it to somebody really quickly?

[Emma Grede]

Well, you did make me that pregnancy T shirt that I ordered 10 of that pregnancy T shirt. Michael actually was like, you look so good today, don't you, Jazz? It was the shirt.

[Lauren Everts]

The shirt is amazing. It's like, the perfect length with a little bit of boob compression, and it's just cut so perfectly. It's a great T shirt. But, you know, to do simple things well, like, it's not, you know, I do that same thing over and over and over again. But to get back to your question, I'm pretty regimented with my routine, and because I have four kids, that's the only way I can do it. So it's like, I'm up in the morning. I'm very, very, very militant about not picking up my phone first thing, because that then takes me off into, like, some kind of sidetrack. So I'm like, what do I need to do today? What's important to me? And what do I think before I start getting, like, messages from the world, from the news, from social. It's like, it's very important to me to be like, what are the most important things before anything or any information.

[Emma Grede]

You'Re reactive to what everyone else needs on there to do list. If you pick up your phone and you're not being proactive towards what you need. I totally agree. You have to tell us the what time you wake up.

[Lauren Everts]

I wake up at 4:45.

[Emma Grede]

Stop.

[Lauren Everts]

Come on. But do you know what? I'm an early riser. I would wake up, it's so interesting. So this morning I didn't actually need to get out of my bed until 5:30 because I'm like a little bit sick and I'm not working out. So I said to myself, I will just stay in the bed. But I wake up at 4:35 and I'm in the bed and then it's like. And I got a cup of coffee at like 4. It's just, that's who I am. I'm wired that way. I've always been wired that way. I was a baby that woke up early. I had a paper round when I was 12. I think I just am conditioned to get up early.

[Emma Grede]

Okay, so go on. So you wake up, you don't touch your phone. What else?

[Lauren Everts]

Do not touch my phone.

[Emma Grede]

What's the details?

[Lauren Everts]

I work out. So I go down to the gym. I work out in my house usually. Yeah, it's like the nicest thing in the world. I do like a 90 minute workout four or five days a week. So before the workout. Yeah, I have to do. So it's that I have because the hour I'm old now and I figured out where all my injuries were coming from. No, no. I lift weights and if I don't warm up properly and then I try and do a deadlift and are now deadlifting just over my own weight, my back will go. And so my trainer, who's maybe just a great salesman, was like, listen, if we just spend longer warming up, you won't get injured. And it worked.

[Michael Bostic]

So you're doing a long warm up.

[Lauren Everts]

Yeah, so it's a long warm up and then I'm like, you know, 60 minutes of like really? But I'm stretching and I'm working on that like mum back and the posture and doing all the longevity things. So it's like I'm really making sure that the workout is good and complete. But also that's my like meditation time. Do you know what I mean? It's the only time no one's asking anything of me. I'm in my own space, there's nobody up. And then by the time I'm finished, it's like boom, like it's happening. So I'm like in the shower, the kids are getting up, there'll be a number of children in my room, I'm doing somebody's hair. Then I go down. I try to like get everyone at the breakfast table at 7:30 so that we can have like a 20 minutes together before everybody goes out the door.

[Michael Bostic]

It's probably where you get your best idea too, during that workout.

[Lauren Everts]

Yeah. A lot comes to me in that time.

[Michael Bostic]

How was that?

[Lauren Everts]

I don't know. Someone just ran into the door, like literally into the waves.

[Michael Bostic]

One of my partners. We have a glass. That conference room. No, over there. And we. I was in a meeting and it was just slam. And he slammed his whole face. And we had to put a plant. We had to put a plant there. Sorry, Jeff. That he'd.

[Lauren Everts]

Sorry, Jeff. His face. All right.

[Michael Bostic]

His face is all right.

[Lauren Everts]

I'm going. Of course he is. No doubt. In this office. So it's like the gym. Then I'm doing breakfast time and I do think that like bit of family time in the morning because I don't see my kids all day. Right. It's like, then I'm not going to get home until 5:30. So I try to have that little bit of time in the morning where everybody's at the table. It's not like a civilized moment. It's just that everybody's shmush. Like they're there, they're having their thing. We all go out of the door. I'm usually in the office by 8:30. I do meetings back to back to back to back all day. Most of my meetings are like capped at 45 minutes because I just feel like people just would love things to go on for longer. And my day is like usually a series of problems. That's how I think about my day. Nobody comes to me and they're like, everything's working out amazing. And we're selling like pow, pow, pow. It's like this shit happened. This is going wrong. Oh my God. And I'm like, okay, okay, okay. So I do that all day and I'm like, like this. And then I go home and you know, I do the thing with the kids. So it's like we have dinner together. I do bath time. I do bedtime. I'd say two or three nights a week I go out. So once the kids go to bed, I might have a business dinner or dinner with friends, whatever it is. And I will work. Like I go back on my email five for four days out of five, I would imagine. I do some emails, I go to bed. I'm like again, regimented about the routine. I do a little meditation and I read before I go to bed and I go to sleep.

[Emma Grede]

What are you meditating with and what are you reading right now?

[Lauren Everts]

Okay. So I just Did a course in transcendental meditation.

[Emma Grede]

That's cool.

[Lauren Everts]

It was so cool. But so not something that I can fully say I'm living up to right now. Because 40 minutes meditation a day, you're supposed to be 20 in the morning and then 20 in the late afternoon. I only get the 20.

[Emma Grede]

Can you have it stack that with something? I mean, one of them, you could have sex maybe.

[Lauren Everts]

Like.

[Emma Grede]

Like, gotta be able to habit stack that.

[Lauren Everts]

I mean, yeah, maybe. But does it like, would it feel as like meaningful with the, with the light? Like, I don't know like even, like I've even. I bought this little glass timer that's 20 minutes. And because I'm really good, like I have that sense of like timing. I like open my eye and it'll be just at the end of it. But even that I'm like, is that ruining my meditation? Cause I have a timer there. I don't know.

[Emma Grede]

I don't think so.

[Lauren Everts]

I don't know.

[Emma Grede]

That's grounding.

[Lauren Everts]

But I'm trying very hard to, to put the meditation in my life as a habit because I'm a hundred percent sure that I got it all wrong about meditation. And it's not about like quiet in the mind. I think it's about re energizing myself. What usually happens to me after the meditation is that I get all these ideas and I've just given like this burst of energy. And so it's like I'm going to have to put it in. I probably get there like four days a week and I want it to be a seven day week.

[Emma Grede]

I totally agree with you about meditation. I think more people need to hear that. To me, I look at it as a strategy session with myself.

[Lauren Everts]

Oh, I love that.

[Emma Grede]

And if you, if you don't have any space to be quiet, how do you even hear your own thoughts?

[Lauren Everts]

No, it's really hard. You don't.

[Emma Grede]

Yeah.

[Lauren Everts]

You don't.

[Emma Grede]

I wish more people knew that about meditation. It's not necessarily, and this is my take on it, it's not just being quiet and clearing your head. It is about re energizing and having new ideas and clarity.

[Lauren Everts]

It has to be about re energizing because the only thing that I need to get done, what I'm doing is energy. It's not about time. It isn't about, you know, how many hours I spend in the office or how much time I can get away from my kids. It's the energy to do whatever that next thing is. And so if meditation gives me energy, then that becomes the most important thing.

[Emma Grede]

And how you said a cup of coffee in the morning. Is that your only cup of coffee for energy?

[Lauren Everts]

No, no, but I drink a lot of tea. But I have a coffee in the morning, and then I'm usually tea all day. Maybe I have another coffee. I'm not that regimented about the food and drink.

[Emma Grede]

Okay.

[Lauren Everts]

I, like, pretty much do what I want in that respect. But also, I like. I am a pretty clean eater. I'm very, like, protein focused. But I do. If I want a hamburger, I love a hamburger. Like, I'm just not that type of girl. I'm European and I. I eat a lot. Like, I'll have the pasta. I'll have the thing.

[Emma Grede]

I totally agree with that way of.

[Michael Bostic]

Meeting when I'm listening to you talking, like, yeah, this sounds good. I like this. It's a lot of energy. Some people when they hear that, they're like, oh, my God, this sounds overwhelming. It's too much. But I think if you're wired in that kind of way and this makes you happy. I always struggle with the meditation. Like, you need to slow down and calm down. Like, I like being, like, high octane. Go, go, go. Not slow down. Like, I don't like to be slow. Like, a little tired.

[Lauren Everts]

But you can be both, because I think that I'm. I think that I'm very much both. But I also. I know what I need to recharge. Right. And I feel like when you're someone like me, that all day people are taking, like, you, you. I can't wait for someone to come and give something to me. I have to do that part for myself. So I'm not waiting for, you know, like, a gift of, like, some time or a gift of, like, someone being like, Emma, do you know what? Just sit down. It's like, no, I have to, like, find those moments in my day because it ain't coming otherwise.

[Emma Grede]

Maybe your team is listening right now and they're gonna start giving you little gifts throughout the day.

[Lauren Everts]

They're just making lists of more shit for me to do out there. That is what's happening right now.

[Emma Grede]

What are you reading? Last time you came with a really good book on the show.

[Lauren Everts]

Oh, did I?

[Emma Grede]

Yes.

[Lauren Everts]

What was it? Fuck. Oh, I know, I know. No, no, I do know. It was. Was what to do at the Harvard.

[Emma Grede]

What to do with an idea. No, no, no, it wasn't the Harvard book.

[Lauren Everts]

Five things that you don't learn at Harvard Business School.

[Emma Grede]

That's exactly what it was.

[Lauren Everts]

No, what you don't Live at what.

[Emma Grede]

You don't learn at Harvard Business, what.

[Lauren Everts]

You don't learn at Harvard Business School.

[Emma Grede]

I bought it on Thriftbook.

[Lauren Everts]

It's so good.

[Emma Grede]

I highlighted it. Yeah, that's a great book. You have to find, like an old copy. It's not.

[Lauren Everts]

Oh, really?

[Emma Grede]

Not in circulation when I bought it after you told me to buy it. That was a great book.

[Lauren Everts]

I'm so glad you bought it. It's a great book.

[Emma Grede]

Yes.

[Lauren Everts]

I'm actually reading the Tools right now. Feel Stick, which is like an amazing, amazing, amazing book. But I go between, like, psychology and business books. Like, it's a long time since I've read, like, a novel.

[Emma Grede]

The Tools is a great recommendation, though.

[Lauren Everts]

It's a great, great, great book.

[Emma Grede]

Yeah. I have not read the whole book. I haven't. And we interviewed Phil and his. His mindset is really unique.

[Lauren Everts]

No, he's out of this world. I mean, he's like a very, very special person.

[Emma Grede]

Do you make time for self care, therapy, all these different things, or is that not even on your radar right now? Cause you're working so much.

[Lauren Everts]

No, I make a lot of time for myself. Like, I'm inherently quite a selfish person or I'm someone who, like, starts with themsel. Like, that's just my. That's where. That's how I'm wired. Right. It's like, it's just where I'm at. And so therapy is something that's just been a part of my life since I was really young. And I go through stints. You know, it's like I'll be doing therapy for two or three years and then I'll have a bit of time off and then I'll go back. It's just something that I do. I don't like. I kind of strongly dislike the. The phrase self care, but there's something about it that just feels, like, really frivolous to me. But it's like, do I have facials and get my nails done and have, you know, the chiropractor and massages? Like, I do all the things. Like, I put those things in just as a matter of, like, self preservation. I don't know if they're like self care, but it's like I have to look after me. Like, I expel a lot of energy. I need to put stuff back in.

[Emma Grede]

It makes total sense.

[Lauren Everts]

Yeah.

[Emma Grede]

I mean, I think that to be such a high performer as yourself, you have to focus on that.

[Lauren Everts]

Yeah, you do. And also, because what I do is in it, it's. It's Giving all the time, right? It's giving my ideas, it's giving my energy. It's like giving to my kids. So, so much of what I do is like energy out. So it's like there has to be some equation there that it comes back in. And I'm not, like I said, I'm not waiting for someone to come and gift that to me.

[Emma Grede]

Well, how do you fit all the other things you're doing into your schedule, Shark Tank? I know that you're a chairwoman of the 15% pledge. I mean there's, there's a lot of other things that you're doing outside the business. How does that all work?

[Lauren Everts]

It just comes down to what is important to me. Right. Because I think you find time in your life for the things that are most important. I also think that there is this great misconception about someone like me that because you're self made, you're doing a lot of things by yourself. It's like, it's just not the truth. I rely on an army. Army of people. Like I have not. I laughed because, you know, last night I was putting a load of laundry on. I don't know when the last time is that I did laundry. I don't want to be one of those people who you look at and there's this idea that she's doing it all. I am not. I do not cook dinner. I have a chef. I do not clean my house. I have a housekeeper. I have two nannies. I have four kids. I don't drive myself to work. I, I have a lot. I've set my life up in a way where I get a lot of help to do the things that I think are less important now. I'm just one of them mums that doesn't like anybody else cutting, you know, their kids nails or toenails. I am the person that cleans their ears. I'm the one who has to be around when they have haircuts. I like to figure out what my kids eat and wear like every single meal and every single outfit. They're just the things that for me are really important. And I don't substitute time with my children out to someone else. But it's like everything else I let somebody else take care of. And so I think it's just this great misconception that I'm out here doing so much. It's like I have an army. I have an army at the office, I have an army at home. And I'm really fine with outsourcing things. I'm not one of those micromanagery people.

[Michael Bostic]

Yeah. I think I had this debate with my mother. I'm gonna put her on blast. And she was like, why do you have all this thing? And they say when I was this, I could, you know, I did all, you know.

[Lauren Everts]

Yeah.

[Michael Bostic]

And it's. And listen, I get it.

[Lauren Everts]

That's how I was raised the same. My mom did everything.

[Michael Bostic]

The way that I think about it, I was like, listen, based on my output and my team, like, is my time better spent doing loads of laundry, which I'm terrible at, or cooking, which.

[Emma Grede]

Never done a load of laundry by the way. Neither have I. So I'm not trying to, like, I'm have not either. It's our commodities time.

[Michael Bostic]

People do this on a different scale too. Like how many people order Postmates or Uber Eats or Instacart? Like it's the same concept, different scales. But the way that I rationalize all of this is like I could outsource and have some help here, which is actually gonna enable me to go and create and generate a lot more output somewhere else. In which case like this actually becomes the cheaper option to me.

[Lauren Everts]

Right.

[Michael Bostic]

Does that make sense?

[Lauren Everts]

100 like, it makes sense because it is just the truth.

[Michael Bostic]

It's the trade of the.

[Lauren Everts]

I've just got to the point in my life where I don't feel like I have to rationalize anything. It's like, it's just the truth. You can take it or leave it. You can like it or lump it. You can like it less or more. That's the reality of my life. And that's how I've set it up. And I'm totally fine with it. The thing is, I don't go around pretending that it's any other way. I'm not sitting here saying I do it all. It's like I definitely don't. And it's totally fine by me.

[Michael Bostic]

Yeah, to me it's like it's just a calculus of math. It's a trade off. It's like I'm willing to spend this to output this. It's the same way why you would take an Instacart or an Uber or go get your hair cut from someone else. It's a trade off.

[Lauren Everts]

And I think it's fine for you to say. I think what is harder is for women. There is this misconception about, you know, can you be all of these things? Can you be like an amazing, you know, ball buster of a businesswoman and still be a really good hands on market? And my point of view is, yes, absolutely, you can do both things, but you gotta have the trade offs and you've gotta get comfortable with the trade offs. And as a woman, we can torture ourselves for the trade offs. It's like, if I'm not doing this, then am I, you know, am I really being a good mom? And my answer is always like, yeah, you have to figure out what are your non negotiables. And I'm very clear about what those are. It's a social pressure thing, 100%. It's like I'm never ever missing anything that's important to my children. Children like I am at every sports day. Thankfully, I don't have that sporty kids. But, you know, there's not games every, there's no games every time. It's like, I'm just not doing it. Thank goodness for them. But you know, it's like if they're in a play, if they're reading something, if there's a reason to go to school, it's like, I am there with bells on. But if there's like a mum's coffee, if there's a school gala, it's like, I ain't going.

[Michael Bostic]

Are you going to the mom's coffee?

[Lauren Everts]

And I don't volunteer, I'm not there. I'm sorry.

[Emma Grede]

You and I have sexy mindset.

[Lauren Everts]

But also like, and let's be honest about it, for some mums, that's important. And for some mums, they might want to go. The big difference is, and what I'm very comfortable in saying is I don't want to go.

[Emma Grede]

That's.

[Lauren Everts]

So if I wanted to and if it was important to me, I'd be there. I'd be volunteering, I'd be putting up the Halloween decorations. I don't care. And so that's what you got to get comfortable with. It's like, if it's really important to you to be there and you want to be that type of mum, be that type of mum. But if you don't care, have the to say, it's just not something that I think is important. And that has to be okay.

[Michael Bostic]

I am going to be honest. I've never had one of the other dads at the school say, michael, you missed the Halloween decor day. They've never.

[Emma Grede]

It doesn't sound like you're talking to your wife. This is how I talk. No, because when I was in my early 20s, I used to say to Michael, I'm not a sleepover girl. I'm not a bachelor party, three day kind of girl. And I used to feel guilty about it. And that transcends into motherhood. It's like, I'm not that. That's not what I want to do. I don't care what you want to do. Yes, but I'm not gonna justify who I am. I'm not a gala kind of gal.

[Michael Bostic]

And let's be honest, it's not.

[Emma Grede]

Listen, I'll be at every play like you said. I'll be at every sports game. I'll be at every show and tell. I'll come read your don't promise every.

[Michael Bostic]

Sports game because I know how these sports turn out and if you have it could be cumbersome.

[Lauren Everts]

I'm relishing not having having sporty kids right now. I know my twins are about to go real sporty.

[Michael Bostic]

If Lauren came to me and said, you know what, Michael? I'm going to start cooking five days a week, I would be so alarmed. I would be like, let's please, please not go down.

[Emma Grede]

That a mean sandwich.

[Lauren Everts]

Tell everyone about the sandwich. Sandwich. I think it is.

[Emma Grede]

It's hard.

[Lauren Everts]

It's not cooking though. The sandwich is assembling.

[Emma Grede]

The trick to a sandwich is pepperonis.

[Lauren Everts]

Does that mean you stay in pepperoni? Oh, Lord. I don't even know if you want a sandwich.

[Michael Bostic]

Honestly, I'd be like that guy sneaking off and like hiding in the closet eating like postmates.

[Lauren Everts]

If that's.

[Emma Grede]

I do other things.

[Michael Bostic]

One time she cooked.

[Lauren Everts]

Clearly. I'm not worried about it.

[Emma Grede]

He's good.

[Michael Bostic]

The last time you cooked for me, you didn't cook the turkey all the way through and I was on the toilet.

[Emma Grede]

Don't be such a baby.

[Lauren Everts]

You can't eat salmonella. Shake it off.

[Michael Bostic]

I have been poisoned. I was going to die.

[Lauren Everts]

She's always been a break. You could use food poison in between a husband and a little mom who.

[Emma Grede]

Will never hurt a flea.

[Michael Bostic]

I know what and who I married and it's not the home chef. It's just not.

[Lauren Everts]

And that's what you want.

[Michael Bostic]

I don't want that though.

[Lauren Everts]

No, no, no, no.

[Emma Grede]

I think that that's important to have the self awareness to be able to know where you want to spend your time. Time, in my opinion, is. Is the. It's as we all agree. It's the best commodity you have. And if you use it right, I think that it's a very efficient way to become more successful and do more of what you want to do. There are a lot of influencers online, as you know, that pretend that they have no nanny or night nurse or whatever it is. And I think if people would just be honest, it would take the air out of the conversation.

[Michael Bostic]

I'm like, who else wants a job?

[Lauren Everts]

That's just the problem. I've never lied. That type of thing.

[Emma Grede]

I think that's great. It's amazing.

[Lauren Everts]

Yeah. I mean, it's just. I don't understand who it's serving because it's actually just making people feel worse about what it is that they do.

[Michael Bostic]

It is a double standard, though. I have never, ever been asked by any of my male friends about help I have with my children or, you know, any of that stuff. It's never been brought up. And I have seen it been brought up with her multiple times with a little bit of like a derogatory.

[Emma Grede]

I don't care, though. I don't care.

[Michael Bostic]

You know what I mean? Like, it's a little bit of like, where you do. You know what I mean?

[Emma Grede]

I have a community of help and that's how I'm able to do what I love to do.

[Michael Bostic]

All right.

[Emma Grede]

How do you work so seamlessly with your husband? Give us the secret.

[Lauren Everts]

I just. Do you. Am I allowed to, like, just turn the mic right now? But this is what we should be asking you to. Yes, we do work so seamlessly together. There's two parts to this. I feel like I've said this a lot of times, but there is. Part of it is that we had a working relationship before we had our relationship relationship as husband and wife or boyfriend and girlfriend. So that was a massive part of it. In the beginning, we had defined roles of who does what. The next thing is that we do not do the same thing. Even in the businesses, we do something very different. Jens skills are the total opposite of mine. And I think that as much as people think we work together, we actually don't share that many projects. He does what he does and I do what I do. And we trust each other implicitly to get those things done. And so I think that that is the reason that it works. We're not really encroaching. I'm not. Not. It's not like I'm not offering my opinion. I have an opinion about everything and as does he. But we let each other do and run with what it is that we're really good at. So there's just a trust level there.

[Emma Grede]

We recently had a very famous doctor on the podcast who talked all about fasting and cleansing, and he basically broke down what the best one to do is. And of course prolongation up. So Prolon I have done three times. I have done it all before I went to Cabo. So I was could feel good and it's something that I'll do probably like, I don't know, six months after I have the baby just to like get a kickstart. But it's super interesting because Prolon is a plant based nutrition program that features soups, snacks and beverages that are designed to nourish the body while keeping you in in a fasting state. Now what's interesting about a fasting state is it triggers cellular rejuvenation and renewal. So the doctor came on and explained how being in a five day fasting mimicking diet is proven to deliver real results through deep cellular rejuvenation. So you get all of these benefits. I found this nutrition program to be really easy when I did it and I felt so great when I went down to Cabo. To help you jumpstart a plan that delivers real results, Prolon is offering the him and her show listeners an exclusive chance to be among the first to try next gen. You get 15 off site wide plus a 40 bonus gift. When you subscribe to their 5 day program just visit prolonlife.com skinny that's P-R-O-L-O-N-L-I-F E.com skinny to claim 15 off in your bonus gift. Prolonlife.com skinny I don't want to scare.

[Michael Bostic]

Anyone, but I am certain that the majority of people are not getting nearly enough protein or collagen in their diets and throughout the day. This is because our diets have changed. We're largely eating foods that aren't so great for us. This is why Lauren and I could not be bigger fans of Kettle and Fire. Kettle and Fire is the cleanest bone broth. It is one of the best ways that you can get extra protein and collagen. Extra protein and collagen are going to help from everything. Building muscle, taking care of your skin, your health, your nails, your mental and physical health. These are so important to get into your body and into your system every single day. Kettle and Fire's bone broth tastes amazing as well. Sometimes you have these bone broths and they taste a little bit gamey. They don't taste so good. It's hard to get down. Not with Kettle and Fire. Each serving tastes incredible. Kettle and Fire uses only grass fed and finished beef bones. There's a huge difference if you're a listener of this show between just grass fed and grass fed and finished and Kettle and Fire uses the highest quality grass fed and finished beef bones. Bones and like I said at the beginning of this spot, Kettle and fire has 19 grams of protein per serving. So if you're struggling to get the proper protein throughout the day, this is a great way to get that little extra in. You can take it in the morning when you're starting your day before the gym. You can do it before bed and you just drink this stuff down. It's really easy to use. You can also make a soup out of it. There's so many ways to get this extra serving of protein and collagen into your body. I personally love starting my day with the bone broth, especially because of the protein boost I get. I take it before I go to the gym and feel great throughout the entire workout. So check them out. You can find Kettle and Fire in almost every grocery store nationwide. I remember when they were just in Whole Foods. Now they are everywhere. Walmart, Target, pretty much anywhere you can buy food. But if you want the hookup you can save 20% off if you go to kettleandfire.com skinny again, that's kettle and fire.com skinny quick break to Talk about Nowadays so many people these days are looking for an alternative to alcohol. This is why Lauren and I are so excited to talk about Nowadays. Founded in 2023, Nowadays was created to put a new spin. The brand was born from the desire to change the future of how we consume beverages, offering an easy entry point to cannabis that can be enjoyed just like alcohol. So this is obviously not an alcohol drink. Nowadays is a cannabis infused beverage brand designed to deliver a light buzzy experience without the hangover. I need another hangover like I need a kick in the head. So this is a great alternative. Nowadays cannabis infused spirits are the perfect base for your favorite cocktail and come in 750 milliliter bottles and three very variants. Micro dose which is 2mg low dose which is 5mg and high dose which is 10mg all with a crisp and light citrus flavor. Additionally, Nowadays has launched its THC canned cocktails. These are 12 ounce and 16 ounce ready to drink beverages. They come in four refreshing flavors, tropical, spicy, lime, citrus and berry and each 12 ounce can contains only 4 grams of sugar. What I love about this is you can expect a gentle lift within the first 10 to 20 minutes followed by a social buzz in the next 20 to 40 minutes and and a smooth transition or subtle decline in your buzz by about 45 to 60 minutes. So unlike alcohol you can kind of time this a little bit better know what you're getting in for and nowadays ensures a consistent onset offset time with rigorously tested quality. Of course, the THC is responsibly sourced and every product is proudly made in the USA for a controllable and enjoyable experience. Nowadays is easy to purchase with direct to door Delivery. Must be 21 to order at www.trynowadays.com or visit trynowadays.com and use code skinny at checkout for 20% off your first purchase. That's trynowadays.com use code skinny for 20% off your first order. For those of you that are in Los Angeles, traveling to Los Angeles or looking to travel to Los Angeles, join the Dear Media team and host on May 17th in Los Angeles for the Dear Media Edit. A Live Wellness Experience. A day of curated conversations and immersive experiences with your favorite Dear Media home hosts and leading voices in health and wellness. Explore what it means to truly feel good inside and out. Tickets are on sale [e-mail] events. We'll put it in the show notes. We do these events regularly. We've done our IRL events. They're always incredible people. Always have a great time. So if you're in the LA area or getting ready to travel there on May 17th, check them out again. That's dearmedia.com events.

[Emma Grede]

Michael and I always say this. We bring work into the bedroom, into the, into the dinner dinners. We love it. We love to talk about it. It's not our whole, our whole ether, but we like to talk about it. Do you guys separate it or.

[Lauren Everts]

Absolutely not. There's no way. But again, it does come down to the fact that we love what we do. It's like a sport, like a hobby. We're like, oh my God, did you just see what they did over there? And can you believe that this went that well? Or, you know, it's like we, we love, love it. We love it so much. And so I don't feel like it becomes a drag now. That's not to say that there will be times when things get heated or we have a disagreement. And I'm like, I would rather not do this at 11pm or at 5am when we wake up. It's like, can you just not do that? But I think we just have a way of speaking to each other. My husband's Swedish. You know, Swedes are like very direct. They don't mince their words, they just say it. And so it's, it's kind of like Created this resiliency in me and this capacity for criticism.

[Emma Grede]

Are you Swedish?

[Lauren Everts]

No, I just have to be Swedish. Must be Swedish, you can see with those blonde locks over there, you know. But I welcome it because in a way, I think that that has made me. Having someone that's close to me that I know only has my best interests at heart. Be the person that criticizes is me. What I'm doing. Kind of like you get things are drawn to my attention before they might become problems otherwise. And so. And again, I know that he would be telling me something as, hey, you. You probably want to watch this because it could become an issue. Or I noticed X, Y and Z. And so you get that little like, okay, like I can hear that from you before I'm gonna hear it from someone else. It's all right.

[Emma Grede]

Okay, that's just a very simple.

[Michael Bostic]

Record that part of the thing and then replay.

[Emma Grede]

I have a tip I put on at a certain time, which means the show's over. The show is over.

[Lauren Everts]

Literal mouth tape.

[Emma Grede]

I put on mouth tape at night to go to sleep. And so that means he can't talk or do anything because he can't get out the bat.

[Michael Bostic]

It's so weird. She's, like, acting like this has been a huge punishment for me. I'm like, yeah, it's terrible.

[Lauren Everts]

It's a signal without you having to say anything. I get it.

[Emma Grede]

How do you take a concept and make it such a reality and such a huge reality on digital? So, meaning, like, how do you take the skim store? Say you guys have this idea to do a store in la, which you guys have just launched. What does the process look like and what are the systems to get there?

[Lauren Everts]

And what do you mean exactly? Like, when you think. You mean about opening a store specifically.

[Emma Grede]

Or having an idea, I'll give you an example. The concept of maybe the 3D body that you guys did in New York City, or. Or if you do like an AI campaign, like, what does it look like to get there? You have the idea, but then what do you do to implement? Is it a bunch of delegation? Are you involved in the creative? What does it look like?

[Lauren Everts]

So what I do at Skims specifically is really based around product. And I think that what we have between Jens and Kim, you don't get a better marketing function than those two brains going at it. They are genius marketeers. And so I always feel like I can sit down and people be like, oh, my God, I can't believe that thing you just did with, you know, know, white Lotus, you know, And I'm like, oh, I can't take credit for it, because I have absolutely nothing to do with that. My role at SKIMS is as chief product officer, so I oversee design, creative, production, merchandising, and planning. And so it really is. Kim has an idea about a product. She's like, I would like to have a bra with a nipple on it. I go and get the bra with the nipple on it made and working and fitting correctly like that. That's. That is. My job, is to take what she has in her mind and make it a reality. And I do that with a giant team of people. And again, I know it sounds. It might sound really wet to you guys, but I hate this idea that there's one person or one genius. It's like our genius is bringing a bunch of people together that are excellent and super passionate about what they do. And I think that my own kind of superpower, if you will, is, you know, the ability to, like, really care and double down and take seriously what it is that I'm doing. My ability to learn and get better at what I'm doing, and then the ability to disregard what anybody else thinks about what I'm doing, That's an important one.

[Emma Grede]

That's important.

[Lauren Everts]

No, and they're all important together, because if you can't double down and really think about and be thoughtful about what you're doing, and then you can't get better at it, because I'm not the same. When I spoke to you guys, I don't know, was it four or five years ago? I'm a different person, like, because I have trained myself. I've learned what I didn't know. I have got better, and I've grown. What it is that I'm doing, but that ability to learn and to continuously get better and to test and to fail and to get back up and be resilient, like, that's what I'm really good at. It's not like I happen to be, like, some genius. It's like, that. That is not it. What I'm good at is, like, taking whatever it is and treating it like it's the most important thing in the world, doubling down on it, getting much better and drowning out all the noise.

[Emma Grede]

So when you said merchandising, does that mean that you've. Merchandising. You're merchandising the store in Los Angeles?

[Lauren Everts]

Yeah. So my. My job is really to put the range together. So that's really what we're looking at. It's like what is the composition of the assortment between. Between, you know, denim long bottoms and denim shorts and shirts and T shirts. And then it's like taking bets. You know, you have to have like a little bit of a gamble in nature to say, all right, you know, because we're creating hundreds and hundreds of thousands of units or something. So if you're making a gene for Dolly Parton with a western detail, you better believe that you're going to sell a lot of that because you're placing bets on the merchandise assortment. So my job is to put that together and to make sure that the, the overall collection of what I'm putting out there is going to be commercial and compelling and it's going to sell mostly at full price and it's going to be something that we can be proud of.

[Emma Grede]

I think one of the genius things about the brand is that you do have this just, just a position with, with who you have wearing the clothes. So you guys will be so creative with the people that you bring in, which makes the brand bigger than anyone. Right? It's making, it's making the brand and the company the main thing, as opposed to maybe a founder or a co founder. It's like it's bigger than everyone in the world.

[Lauren Everts]

What we're collectively all obsessed with is the product. Because at the end of the day, you can drive customers to purchase once, you can drive customers to be excited about a campaign once, but unless you deliver best in class product, they're not going to come back and repeat and repeat and repeat. So our obsession is to create the best product product at the best price and to give the best value to customers. And that's all it can be about. At the end of the day, everything else is just window dressing. Everything else is icing on the cake. At the end of the day, you've got to get whatever it is that the customer takes home and the customer is wearing. Like you're obsessed with that T shirt. You've mentioned it twice already.

[Emma Grede]

No, I love it.

[Lauren Everts]

But you love it. And then you went back and you bought a bunch more of it.

[Emma Grede]

All colors.

[Lauren Everts]

Yeah. And now do you need more colors?

[Emma Grede]

Yes.

[Lauren Everts]

It makes such colors multiplier. See, as a good merchant, you have to learn not to put too many colors in.

[Emma Grede]

Can we get a hunter green?

[Lauren Everts]

I will get. Why don't I just get you some?

[Emma Grede]

I think I bought them all, I swear to God. And I was like, give me five. I mean, it's not easy finding a hot T shirt for.

[Lauren Everts]

It is not, you know, and Listen, we need, we need things at every stage of our life.

[Emma Grede]

So I'm gonna do some rapid fire questions.

[Lauren Everts]

Really? Already? I'm so excited.

[Emma Grede]

Well, we're gonna do. What we're gonna do is we're gonna do it on the podcast and then we're gonna do a TikTok of it too. So if you guys want to go watch the Tick tock, you can go watch it. We'll put it live. I love that these are rapid fire and I'm adding the first one myself. Oh, your best beauty tip.

[Lauren Everts]

Oh, it just has to be eyebrows. If I'm without like a good eyebrow and a good eyebrow pencil, like, forget the rest of it.

[Emma Grede]

Okay. You're unusual eyebrows.

[Lauren Everts]

Oh, thank you.

[Emma Grede]

The eyebrows. I gotta get you some brow peptide. Not that you need it.

[Lauren Everts]

Oh, no, but I do. I do need brow. I need it for the lash on the brow.

[Emma Grede]

It's great. Most empowering habit you've adopted in the last five years.

[Lauren Everts]

Oh, I would say, honestly, the. The ability to tune out opinions of everybody else.

[Emma Grede]

That's a great one. This one. I feel like I already know the answer, but maybe it's changed. Favorite book that's changed the way you think about business.

[Lauren Everts]

Okay, so I'll give you a new one because we had the first one, which is still. Which still stands still up there. It's still completely up there. What they don't teach you at Harvard Business School. But I also love, I actually love anything Jim Collins writes. But good to great is just so good. And it's like lesson after lesson after lesson. It's such a good one.

[Emma Grede]

Great one. I've never read it, but I have it on my list to read. I give this to you.

[Lauren Everts]

It's a great one.

[Michael Bostic]

But that book, I didn't. I read it before, like when I was real young and then I. I think it's more applicable once you're in it a bit. Does that make sense?

[Lauren Everts]

Yeah, I think that you're right about that. It's like, it's a great book for someone who's in a business. But you know what I do with like, I reread things and then they mean something totally different to you. Like what you read when you were 28, 29, 30 to like now when I'm 42, I'm like, did I actually even read this book? I'm like, what is happening?

[Emma Grede]

Yeah, you gotta get the highlighter out and just. You can highlight where you are every different phase. If you could only wear one piece of skims closing. What are you wearing?

[Lauren Everts]

Oh, I'm just. I'm so boring. I'm wearing a fits everybody triangle brush.

[Emma Grede]

Oh, yeah. Okay. I thought you were gonna say a T shirt. A bra.

[Lauren Everts]

No, the bra. Like, that bra is like, heaven.

[Emma Grede]

With the nipples or without?

[Lauren Everts]

No, it doesn't have the nipples. It's just, like, the most beautiful fabric, and it's the most beautiful, like, clean shape. It's the best bra in the world.

[Emma Grede]

I wore the nipple bra out.

[Lauren Everts]

It's insane.

[Emma Grede]

Michael was, like, looking at me.

[Lauren Everts]

It's very distracting.

[Emma Grede]

And then one time. This is. I don't think I've told this story on the podcast. I decided to wear the Butt Shaper.

[Lauren Everts]

Oh, it's good. The Butt Shaper.

[Emma Grede]

I think it was your Butt Shaper.

[Lauren Everts]

Yes. I'm so glad. It's fantastic.

[Emma Grede]

And I wore it out. But Michael, the butt.

[Michael Bostic]

For a long time, I'm like, what the hell's going on here?

[Lauren Everts]

You're like, what are you doing?

[Emma Grede]

Fake nipples and a fake ass.

[Michael Bostic]

But it's like, I could, you know, like, if. If I didn't know her since we were 12. Listen, I'm very intimately familiar with that butt. And I was like, there's something off here. I'm like, this is not right.

[Emma Grede]

And she knew immediately.

[Lauren Everts]

Trying to keep it fresh.

[Emma Grede]

If you stuck to your dick, I would not say that I would let you go.

[Michael Bostic]

Spider man can sense danger. And I could sense, like, if. If her ass changes.

[Lauren Everts]

I think you should be so happy that you have a wife who's just trying to keep it interesting.

[Michael Bostic]

She definitely does that. One time she made me do Sexy Stranger. Have you ever done that?

[Lauren Everts]

What is Sexy Stranger?

[Emma Grede]

You guys gotta do it.

[Lauren Everts]

What is that? Oh, are you, like, dressing up in a bar?

[Michael Bostic]

She's like, I want to do this ridiculous thing where we dress up. I'm like, okay, great. And I have to get into character, have some fun. And then you go and, like, you meet somebody. But it's the best time to do is like, maybe you go like, a hotel bar or like, a place where you actually, like, pick up a girl.

[Lauren Everts]

Yes.

[Michael Bostic]

But she scheduled dinner at Giorgio Ball.

[Emma Grede]

It was just, like, super intimate, mashed.

[Michael Bostic]

In there with everyone. And she was dressed like a foolish. I was in, like, a ridiculous thing with a mustache.

[Emma Grede]

And we're like, I didn't have this nipple bra or the Butt Shaper at that moment, but I would have worn it if I had it.

[Michael Bostic]

But it made no sense because, like, sexy strangers, like, hey, I pick you up at a bar.

[Lauren Everts]

You're just having Dinner together in your local.

[Michael Bostic]

And you've been there, and it's like a local restaurant. Oh, I'm like, hey, Tom, you didn't.

[Emma Grede]

Like the black wig?

[Lauren Everts]

Do it again, guys.

[Emma Grede]

Do it again.

[Michael Bostic]

All right. Okay. We might do it again.

[Emma Grede]

One thing you've learned about yourself from being an entrepreneur.

[Lauren Everts]

I'm really resilient, quite naturally.

[Emma Grede]

Who's your biggest inspiration?

[Lauren Everts]

It's Oprah. It's just Oprah.

[Emma Grede]

Oprah said that?

[Michael Bostic]

Like, you're disappointed.

[Lauren Everts]

Do you know why? I'm like. And I tell you why. Because again, it just feels like a bit of a cop out. But let me explain why it's Oprah. I think there are so few people that manage to create a business, create a brand, create a world, have actual real impact, and still remain true to themselves. And I think Oprah is all of those things. She's done the commercial money part. She has really helped move the way people think forward. Like, nobody was talking about gratitude and mindfulness. Like, when she was right, she made those ideas extremely mainstream. And she's just done things that are like. She's like, a one of one. Like, we didn't have all of these, like, book clubs before. Like, Oprah's book club became a thing. So I feel like she's, like, in a lane of her own, and she's completely true to herself, and she's done something bigger than herself, and she made a load of money, and she's brought.

[Michael Bostic]

Other people up, too, and made stars.

[Lauren Everts]

What is not to like about that?

[Emma Grede]

Yeah, I think that's one of the best things about her. She's brought other people up with her.

[Lauren Everts]

Well, that's a sign of a true. That's a sign of a true leader, because nobody. Nobody gets anywhere on their own. And if you are not bringing people with you, I would go as far to say as there's a problem, if you're really successful and there's not a bunch of people behind you that are equally like, becoming really successful, you have a problem.

[Emma Grede]

What's your favorite way to unwind?

[Lauren Everts]

With a glass of wine.

[Emma Grede]

What kind of wine?

[Lauren Everts]

Red. I'm like a Barolo Barbaresco. Like, Italian red girl.

[Emma Grede]

Same.

[Lauren Everts]

Yeah.

[Michael Bostic]

Brunello.

[Lauren Everts]

Yeah. Like, just love, love, love, love.

[Emma Grede]

That's the hardest thing about pregnancy is I just want a margarita.

[Lauren Everts]

Oh, yeah. And in America, you don't drink at all when you're pregnant.

[Emma Grede]

My doctor said I can't.

[Michael Bostic]

She must not be American.

[Emma Grede]

I don't think I'm American. My doctor said I can have a glass of wine a week. That's what she said.

[Lauren Everts]

A glass of wine a week?

[Emma Grede]

Yeah.

[Lauren Everts]

See, I had a really liberal doctor that was like, listen, if what it takes for you to be less stressed is a glass of wine every other day, I would rather you have the glass of wine than be stressed.

[Emma Grede]

So she let you drink every other day a glass of wine?

[Lauren Everts]

Was he. And I don't think I did a glass of wine every other day. But I was definitely more liberal with my drinking than perhaps you might otherwise be.

[Emma Grede]

I think that there's something, too. I was talking about this off air earlier where you're really intuitive. Cause you obviously are growing a human, and you almost can feel what works for you and what doesn't like you.

[Lauren Everts]

There is nothing that compels you to get drunk while you're having a baby. No. But a little glass of red, like, the way I sip, I'm not like a guzzler. It's just. I'm not that type of guzzler. But a little sip, and I do equate. You know, you asked me, like, my favorite way to unwind. For me, it's like, even just the glass being there, I don't even need to drink it. I feel like the temperature comes down.

[Emma Grede]

Somewhat Sometimes I go like this to it.

[Lauren Everts]

Yeah, just that.

[Emma Grede]

Like snorting it.

[Lauren Everts]

Just that. Totally understand that.

[Emma Grede]

Okay.

[Lauren Everts]

I've been known to sniff a glass of wine at somebody else. I'm not drinking tonight.

[Emma Grede]

Everything smells to me. The Christmas tree and the Uber. Too much cologne. Anything smells. But not a glass of wine.

[Lauren Everts]

Not a glass of wine. Good girl.

[Emma Grede]

Where can everyone find you? Support what you're doing. Tell us about Shark Tank. Like, everything you're working on. And you're launching. Hold on. Wait. You're launching a podcast?

[Lauren Everts]

I am.

[Emma Grede]

Okay.

[Lauren Everts]

Oh, my goodness.

[Emma Grede]

I forgot about it. Okay. Funny, I didn't see this till just now. I was gonna tell you after. You need to launch a podcast.

[Lauren Everts]

That is so nice of you to say. Do you know what? It's not something that I've been thinking about for the longest time. And I'm usually, like, way more considered. I think what happened is the more successful I got, the more people to ask me questions.

[Emma Grede]

Yeah.

[Lauren Everts]

And there's only so many. Like, my instinct is always to help people. If I come off the stage at a conference or if somebody takes DMs, me, I want to get on the phone and help them. And so I started to think about, like, how do you scale mentorship? I can't be everybody's mentor. How do you do something in a way that can reach more people? And then what happens is, like, I just have, like, unbelievable access. Like, I have a lot of people that I phone that I can get on the phone that I do business with that help me every day. And I just thought, why not make that something that I do in a. A more professional capacity? How do I help all these women that, you know DM me all the time? How do I just be more useful? And I do think that my journey is, like, you know, if you leave school at 16 and you're really dyslexic and you start doing companies and you make a lot of mistakes and you learn a bunch of things, and then you have some success, like, that's information that you can share. And so my point of view is, like, I want to use this podcast platform, Aspire with Emma Greed, because it really is a. Like, what do I aspire to? And who are the people I aspire to, and what messages can I get out there and how can I share that? And so that's what I'm. That's what I'm interested in doing right now. I'm doing something that's less about. Less about, like, creating a brand or a consumer experience, and more about, like, sharing the things that I know.

[Emma Grede]

What's interesting about you to me, though, is when you. When I was like, she should start a podcast. Yes, of course, you have an amazing Rolodex of people, but I also just think people will be really interested to hear you on a mic. Oh, that's not. Everyone could do, like, solo episodes. I also see a lot of solos for you.

[Lauren Everts]

Thank you.

[Emma Grede]

Yeah. I mean, if I'm listening to you, you're like, yes, I think you have an amazing Rolodex, and I'd love to hear you interview, but I also. I would like to see episodes with just you.

[Lauren Everts]

Well, you ask. I shall deliver.

[Emma Grede]

No, you're really. You're gonna, like. I was gonna tell you off air. I'm like, why don't you have a podcast? Oh, because you have 6,000 other things you're doing.

[Lauren Everts]

Oh, there you go. I actually built the studio in my office just to, like. Cause I know that's where you're going next.

[Emma Grede]

You're like, it's on the floor.

[Lauren Everts]

I just put it in the office. I was like, here's a cupboard. Like, this is what we're gonna do.

[Emma Grede]

Whatever works, as long as it sounds good. Aspire with Emma.

[Lauren Everts]

Aspire with Emma. Agreed.

[Emma Grede]

Where can everyone shop all the brands and say hi to you.

[Lauren Everts]

Oh, well, I mean, you can come and, you know, say hi to me. In Instagram land, I guess that's like, where I actually exist. But, you know, the brand, the brands are everywhere. Like, we're in every major retailer. We've started to open a lot of stores, which is really fun because I'm from the shop floor and so I enjoy that in real life retail experience. And of course, on the. Com. So goodamerican. Com. Skins. Com.

[Emma Grede]

Thank you.

[Lauren Everts]

Thank you, my darling.