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Sam Cutler
The following podcast is a Dear Media Production.
Michael Bostick
She's a lifestyle blogger extraordinaire.
Sam Cutler
Fantastic.
Michael Bostick
And he's a serial entrepreneur, a very smart cookie. And now Lauren Everts and Michael Bostick are bringing you along for the ride.
Lauren Everts
Get ready for some major realness.
Michael Bostick
Welcome to the Skinny Confidential. Him and her.
Lauren Everts
Before we get into this episode with Sam, I want to tell you about my three favorite things of this past year. Three things that I have been using, loving, and that I will be rebuying. The first thing that is a no brainer is I am absolutely obsessed with Reformer Pilates. I have been doing it for so long and I noticed that it really has helped improve my mobility and my flexibility. I usually like classic Pilates, but lately I've been adding a little bit of hit to it. I started falling in love so much with Pilates because it was so synergistic to weightlifting that I went and got two white, beautiful, gorgeous, aesthetically pleasing reformers to my house. I got one for me and one for Michael or a friend. And I think I'm gonna have a teacher come over and help us get used to them and acclimated and then I'm just gonna start using them by myself. And these reformers are absolutely gorgeous. If you are looking to step up your Pilates game, I would highly recommend this brand. I am so into this. I took so many pictures because they're so beautiful. Go look at them. If you go to your reformer dot com. The one that I got that I love is called the Studio. Like I said, I got two. And they're not huge, but they're not small. They're just the right size and they really, really almost look like an art piece. It's something that you could put in the middle of your house, no problem. I would even put one in my office if I had the room. But if you're looking to take your posture to the next level, it's changed my posture and it's really made me more flexible and really helped with mobility and just strength in general. And it's such a good workout with the weightlifting. So if you want the best, most beautiful reformer, go check out your reformer dot com. The next item that I absolutely love this year we've discussed this one on the podcast is by Clarins. It's the Total Eye Lift cream is the one I like.
Sam Cutler
Okay.
Lauren Everts
I noticed after becoming a mother of three that my under eyes needed some help. And one of the best tips that my facialist gave me is you don't want to wait until you're in your 30s or your 40s or your 50s to start using anti aging products. Like for me, especially an eye cream, you want to be able to prevent it, not have to like reverse it or fix it. So this specific Total eye lift cream was recommended by my facialist. I saw it all over social media and I tried it and I fell in love with it because it's a four in one eye cream. Not only does it help with the crow's feet, it helps with the 11. That's the one I struggle with between the eyes, the dark circles and the puffiness. So I'll ice roll, I'll do my facial massage, my skincare, and then I'll take my index finger and I'll pat it on underneath my eyes. And I just noticed that my eyes have like a plumper, more smoother feel after I use this eye cream. Do not sleep on a good eye cream either. You want one that has really great ingredients and this one has 94% of ingredients that are from a natural origin, which we love. There's also a plant based retinol alternative in this and it boosts your collagen production. So that's for me what I want underneath my eyes. I wanted something that like firms my skin, that, that has retinol like technology in it, but also boost collagen at the same time. So this one is efficient. It's an efficient eye cream. It's kind of like a new generation too of the bestselling nostalgic Clarence eye cream. My mom used Clarence. So this does feel nostalgic. But they really made it to be so effective and like I said, efficient. So what you want to do is you want to warm it up between your eyes if you get it. So warm it up between your fingers and then you pat, pat, pat underneath the eye. I like to lift up and you kind of like think of it as like lymphatic drainage underneath the eyes and it lifts in 30 seconds. You will see a difference. I got mine at Ulta, but you can get this eye cream at three different places. It's available at Ulta, Sephora and@Clarins.com. the final product of this year is by far the face towels. Okay. If you are cleansing your face and you are using old crusty towels that have been seeped in detergent, or maybe your boyfriend's using them to wash, God knows what you want to switch it up. So I noticed I was getting hormonal acne on my face, especially around my mouth the second I switched to Disposable towels. It made my skin so much happier. It felt nourished and supported rather than stripped from a body towel. So I wanted to create my own because I found a lot of the face towels on the market had formaldehyde or dye or fragrance in them. So I wanted to create something very custom. So we did a custom cut, which is the scallops around our face towel by Skinny Confidential. And then we made sure there's no inks, no dyes, no formaldehyde, no fragrance, no plastic, BPA free. And we just created a really nice, lush, buttery towel. And how I use this is I'll oil cleanse and then I'll pat it dry with a face towel and then I will do an exfoliating situation if I have makeup on and then pat it dry with the towel. And my skin loves it. It loves it so much more than using some random hotel towel or a body towel. If you do have pimples, acne whiteheads, blackheads, look into the towels that you're using and you can get these towels on shopskinnyconfidential.com so those are the three products of the year. The best looking reformer you've ever seen. An eye cream that does all the things you want it to do, and a face towel that will upgrade your skincare routine. On that note, let's get into the episode with Sam Cutler.
Michael Bostick
This is the Skinny Confidential, him and her.
Lauren Everts
Sam, welcome to the show.
Sam Cutler
I'm so excited to be here with you too.
Lauren Everts
We're so excited to have you. I feel like I've wanted to do this show with you for a long time. We've been going back and forth.
Sam Cutler
Yeah, it's been a long time coming. We have so much to talk about.
Lauren Everts
We do. We have lots of points to hit. Our team was very excited to have you on, I think I told you offline. But we have a lot of tangible takeaways coming from your content. So first, let's get into your health transformation.
Sam Cutler
Yes.
Lauren Everts
Talk about recomping your body, because I think your story is interesting because it's not like you lost a lot of weight. You just sort of transformed your life and recompositioned your body.
Sam Cutler
So what I think is the most interesting thing is that when I was actually trying to get healthier, I focused on losing weight and that never worked. So there's probably so many people that are listening thinking, like, hold on, I need to lose weight. Like, that's what I've been heard, that's what I've been told consistently And I spent like most of my 20s trying to lose weight because I didn't know what to call it. We were just having this conversation. It's like, what do you put a name to it, right? Is it around inflammation? Is it body composition, Is it gut issues? What is the problem? But when we don't know, we instantly say, I need to lose weight. And when we can't pinpoint what's going on. So I ultimately spent Most of my 20s feeling like crap if we just wrap it up. And in that process spent time saying, okay, I need to lose weight, I need to go on this diet, and yo yoing back and forth.
Lauren Everts
Why do you feel like crap?
Sam Cutler
I had severe acne, so that was one thing. I show a lot of pictures of this online. It was honestly debilitating. There were days I didn't want to leave the house. I had severe inflammation all over my body. My stomach was always bloated. I would put on anything and I didn't feel good. Every outfit, every item that I'd put on, honestly, I just didn't know what it was. And every time I'd go to a doctor, I'd say, I don't feel good. I also had so many hormonal issues, period issues. Every doctor told me I was fine and I felt dismissed. Like, imagine being 20s and just going to a doctor saying, I know something's wrong, but no one will really recognize it it. And in that moment, I felt like there was nowhere to be seen, There was nowhere that I was going to be recognized. So I wanted to take matters into my own hands, but I actually had no idea how.
Lauren Everts
Do you think that? Was there a reason that you were feeling like crap? Looking back, were you too much alcohol? Was it not enough sleep? Like, what were the reasons that were making you feel like this? Food.
Sam Cutler
Nutrition. I had no understanding of nutrition, and I thought that eating healthy meant eating diet foods and restricting myself.
Michael Bostick
So, like, what, what were the kind of foods you would eat?
Sam Cutler
Low calorie, sugar free, you know, all of the things that we're free of without an understanding of nutritional value and what the nutrition actually does for your body and how it helps you feel good, how it heals, how it creates your cognitive function, how it creates your gut health, which creates everything in your immune system. When I was 25, I was diagnosed with a stomach ulcer, which is like crazy at 25. And that obviously is a link to stress. But lowering our immune system, lowering our gut health, lets the impacts of stress create that. And the ecosystem that was going on inside my body of the combination of stress, the combination of the food I was eating, the lack of lifestyle habits to support myself, so sleeping well, lowering things like alcohol and sugar. We could talk about sugar for hours. All of these things were slowly killing me. Like, honestly, I say this online and they're like, what does that mean? Depression, anxiety, fear of leaving the house, Like I said, from your skin. Or different issues, just not being here, not being myself, not being in the moment.
Lauren Everts
What was the epiphany? The. The thing that you look back on that made the change?
Sam Cutler
Yeah. So backtrack. I was working a corporate job and I knew something was off. I was going to these doctors. I was trying to figure out what was going on. And I started a blog on the side just for fun to start.
Lauren Everts
And what year is this? So we all have context.
Sam Cutler
2013. Okay. Yeah.
Lauren Everts
You're an OG. Yeah.
Sam Cutler
Okay. And this was like, hi, I went here, here's my flat lay. I talked to this one person. Here's a picture of us those days. And the blog was just like, I don't feel good. How do I kind of put the emphasis back on other people? I would interview different founders and talk to them about their stories. And I ultimately ended up leaving the job that I was at because I was so burnt out. I had made enough money to kind of leave and was like, you know, like scratching. I mean, let's talk about. I was working like an entry level job. I was making like $35,000 a year. So I was like, if I can make that, I can do this. And when I left, I said, I'm gonna become a health coach because nobody's telling me what's going on in my body. So I'm gonna try to figure it out myself. I don't know what that means. I have literally zero idea. But if any of these people want to see that happen, you can come along for the ride and I'll publicly talk about it. Because when I went to my friends, they were able to eat what they wanted, go out and drink and have fun and not have these issues.
Lauren Everts
That's what I think's cool about your content is that a lot of people don't show their transformation, whether it's mental or physical, until they've done it. I think you kind of brought everyone along, which is different.
Sam Cutler
Yeah, I've. And we'll talk about Mindful after. But every single piece of this journey has been co created with that community. It has not been. There's been so many pivotal moments where I've been like, oh, this is so not my story anymore. This is so much about these members or this is so much about this person I connected to in my community. But this is the catalyst to getting there. So backtrack. I leave and I start and become a health coach. I, I share this publicly and I see it was very small for so long because I wasn't fully vulnerable. I was kind of like, this is what I'm trying to figure out. This is maybe what's going on with my gut health. And then when I took off the mask was when things really started to take off from a brand perspective. Just talking about social media in particular started to show. My skin, started to show what my bloating looked like, started to show the day I was in the hospital because I was rushed for passing out from period cramps. All of these things women started to relate to and said, hey, this, I have a little bit of this piece in me. And I felt so isolated to be able to talk about it. And you're doing it. So now you make me feel seen. I also don't necessarily think that people need to heal publicly on social media. I think that it's a very vulnerable thing to go through. But I didn't have anywhere to do.
Michael Bostick
That, thank God, because I heal in a dark corner by myself. Like, I, like, I'm like a dying cat. I go off and hide under the porch and heal myself.
Lauren Everts
It takes a lot of courage to be able to put yourself out there and show your skin. I have pimples right now. And like, I'm not used to having pimples. That's something I'm not used to. I'm used to having hyperpigmentation, but not. And I, I told my facialist, I'm like, this is like, it's, you feel, you feel. I don't even know the. You don't want to go out. I know what you're saying. It's like agoraphobia.
Michael Bostick
Am I wrong about this? Like, a lot of, like, I remember dealing with acne as like a 12, 13, 14 year old boy. I think a lot of young guys go through it. It's, it's, it's typically the phase when most of the girls leave us for the older guys, like that, that period of time. But do women.
Sam Cutler
Wait, what are you talking about?
Michael Bostick
Yeah, exactly. Do women deal with acne later or is it also common to do it at that age? I don't know.
Sam Cutler
So it's actually very common for women to have their worst acne outbursts. In their 20s, because hormones shift so drastically. Of course, there's puberty, but into your 20s, and women actually continue to get acne longer than men.
Lauren Everts
Yeah. What about after the baby, too? That's what I think it is for me right now.
Michael Bostick
Hormone.
Sam Cutler
Yeah, it's your hormone shift. But, like, so there's a part of it where we have to say, I want to do what's in my power to look my best, feel my best, put my best self forward. But there's a part of it where it's also normal and someone normalizing that also makes you feel seen. So, yes, when you have your period, you're likely to have more bloating, maybe breakouts. Right. When you've just gone through a major hormonal shift with having a child, that's. These things are more normal, but the lifestyle factors will either amplify that or make it worse. Like, make it better or make it worse.
Lauren Everts
So what were the things that you started showcasing in your healing journey that you thought made a really big difference in your bloating and your acne and your ulcers and your period cramps?
Sam Cutler
That I was showing that made a difference?
Lauren Everts
Yeah. Like, was. Are we talking like, you changed your whole diet? Did you start lifting?
Sam Cutler
Yeah, yeah. Hands down, diet was. Was like, the biggest thing. And nutrition, I think that we still have such a lack of understanding of what nutrition is. But if we scale it back, it's about eating whole foods, and eating one ingredient, foods from the earth is going to help 95% of people that are out there trying to figure it out. Do I need to count my macros? Do I need to count calories? Which, by the way, I don't think we should be counting calories at all. But there's a lack of understanding of what are actually whole foods. Like, I think I'm eating chicken, but it's breaded and it's fried, but it's a chicken. Right. So it's gotta be good for me. And so in my process of figuring that out, switching my nutrition was the biggest piece for sure. Stress, Another huge piece.
Michael Bostick
What were you stressed about? Besides, obviously, like, you had issues, but, like, were you, like, what was going on in your life that was stressing you out so much?
Sam Cutler
I think there's a difference between, like, immediate stress in the moment, and so small bursts of stress are necessary and increases in our cortisol. They happen all day long, and they're part of our circadian rhythm. They have to happen for us to function. Chronic stress is very different, and that can come from so many things outside of what we think of traditionally as stress. It doesn't need to mean that you're working in a high pressure environment. It can also mean that every day you look at yourself in the mirror and you tell yourself, I'm ugly, I'm fat, I don't like who I am. And that message creates chronic stress. Eating inflammatory foods, processed foods, packaged crap like we were just talking about, that creates stress on your gut. So what we traditionally think of as stress is not necessarily what we need to understand it as. We need to understand the impacts of chronic stress and how that attacks our body truly from the inside out and creates inflammation versus these moments of little bits of stress that actually are necessary because we need the cortisol. Like when we're working out. If we're chronically putting that on our body and chronically stressing ourselves out out, that can have a negative impact. But we do need a little bit of stress when we're working out. That's part of it, right? You need your heart rate up. You need to push yourself outside of your comfort zone. That's stressful, but that's good stress.
Michael Bostick
Yep. Yeah. No, we were talking the other day, we were on this walk and we were talking to some friends on the phone. And, you know, on this show, we, we get into like a lot of fringe subjects, as people would call them. We were talking about, okay, turning the WI fi off when you sleep. And I said, yeah, that's like, could be a good idea. I personally don't worry about that at all. Because if you take care of the other 80% and you're not chronically inflamed, you're not chronically stressed, and you're doing the big things, then the lesser stressors, like a WI fi at night, one impact. But if you're, if you are chronically stressed and your body's overworked and you're sick and you're unhealthy and you're not eating right then. Yeah, like that toxic overload of the other stuff, it might be the thing that sets you over the edge. That's what I think you're talking about.
Sam Cutler
So we always call that like, it's the gravy. Right. The inside of the meal has to be what we're talking about. And that's exactly what you said. What are you doing 80% of the time? If you're not moving your body, if you're not drinking enough water, if you're not eating whole foods, if you're not getting sleep These are like the basics.
Michael Bostick
Yeah. The WI fi router is not gonna save you if you're doing all those other things.
Sam Cutler
Exactly. Nor is the red light mask, which, don't get me wrong, I love a red light mask. But none of these things are going to take you to the place that you wanna be if you're not creating the baseline that you want to be at. And that's in your control, which is the cool thing. All these other pieces are devices or products that we're using to amplify what we're doing. But the baseline is 100% in our control every day.
Lauren Everts
So what do you think? Besides the baseline things made a big difference? Little things. Little. Little habits that added up to success. Besides the sleep, besides the water, besides the workout and the food.
Sam Cutler
I mean, this isn't a habit, but it's consistency. Like, it's just doing the same thing over and over.
Lauren Everts
It's almost boring, isn't it?
Sam Cutler
I mean, I think it's really sexy.
Lauren Everts
Boring isn't the right word. It's mundane isn't the right word. It's just like repetitive.
Sam Cutler
Repetitive.
Lauren Everts
That's not. It's like repetitive. It's like lifting weights.
Michael Bostick
Well, people. I think people want to believe that there's like a magic formula or a magic DLP product or like a magic thing that people are doing. And I think to your point, it's like the basic, boring, consistent things that you just implement in your daily life. Whole foods, better sleep, stress management, moving your body. Like, if you can do those consistently 80, 90% of the time, a lot of the other stuff will take care of itself. It's just. It's a hard message because everyone's like, oh, that requires a lot of work and discipline.
Sam Cutler
Consistency is the strongest card you can hold. It is your biggest threat.
Lauren Everts
I also think it's. It's. Yes. And it's also consistency in a relationship. It's consistency with yourself, consistency with your children, consistency with work, consistency across the board. You're right. Is your strongest weapon.
Sam Cutler
When you can build consistency, you can play with everything else.
Michael Bostick
I mean, even, you know, like, doing what I do at Dear Media, what I tell people or creators that want to do a show like this all the time is. Is exactly that. It's like, yes, you have to have some talent and you have to have an idea and you have to be able to, like, you know, do the basic things to create content in any format. But, like, the secret sauce of this is, it's 910 episodes of never missing an episode. For 10 years running. Like not taking a hiatus, not taking a break, not like, oh, sorry, we were sick that week. Like 900 something times in a row, never stopping. Not all of them home runs, but like just the consistency of showing up every single time. I think like, if you do that online as a creator, if you do that in your job, if you do in your workouts, you do that, your diet, like, you will have results.
Sam Cutler
100%, absolutely. I have not. And, and people have different opinion. Opinions of this right now on social media, but I haven't missed a day posting in probably 450 days.
Lauren Everts
I love.
Michael Bostick
That's incredible. That's like. And that's.
Lauren Everts
When you say posting, do you mean on Instagram, TikTok or Stories or do you mean all Instagram?
Sam Cutler
On my feed.
Lauren Everts
Good for you.
Sam Cutler
We have a real or photo that goes up every single day and we have the same outlook for the company.
Lauren Everts
That's great. So it's like the small habits are.
Sam Cutler
Adding up every single day. And even you know what that does. Okay, so I actually started this because we put so much emphasis on the performance of the piece of content. And that's in your control, but out of your control. Right? There's current events, there's algorithms, there's all this stuff happening. When you put something in your control as the deciding factor of whether you feel worth you now take back all of the control. So I was getting down on a video not doing well. And I would then switch this to say, well, if I just post every single day, I have done what I said I'm going to do. I'm building trust, I'm building more confidence in myself and I'm showing up. And now that's my celebration. I did it on the day I didn't want to.
Michael Bostick
Yeah, no, and that's. And I think that's incredible advice. And also it creates a situation where if you're posting once or twice a week and it you don't get that result that you're looking for, you get so down. But if you know you're going to do this 365 times, you 100% already know not all of them are going to be home runs. And so the blow of that one not working out, it doesn't really feel. I mean, listen, we'd like every episode to be incredible, but sometimes they don't land. We're gonna try our best, but you're gonna keep going and going and going. You know what I mean? Like where sometimes if you only do the one or two things in the post doesn't work, you get discouraged and quit.
Sam Cutler
And you know you have like, like you said showing up every single day. Like you just get to take the, you drive the ship. And I had this post this morning I put up and I was like, I already know this isn't going to be a viral piece of content, but I know that there's people that need to hear what I'm going to say. And instantly in the comments, more content like this. More content like this. What was it it was talking about? I was going out for a grant for the company and I was talking through self limiting beliefs around that grant and just reframing it to be why am I the most worthy person to get this? What will that mean for the company? And then I instantly switched after maybe like 20 seconds into do you see what I just did? This is how you do that for you. This is how you talk yourself through self worth in the moments where you're actually doubting yourself. And so I showed the audience kind of live, not live, but like in this rant to my mirror ultimately that we edited up how to actually do that in real time. And then it ended with me kind of saying like, hey guys, this is what you can do and this is the work that you can do to picture yourself as your future self, et cetera. So many people loved that and wanted to hear it. Is it going to be a viral post? No. But is it going to be a value ad post? Yes. And you have to have both. You have to have both as a brand and a brand.
Lauren Everts
What content resonates the most for you.
Sam Cutler
That goes viral like on social could.
Michael Bostick
Be viral anything or that someone in.
Sam Cutler
That kind of way with my community or personally, either. So on social media right now, I've been really trying to take my community through building this company because they have been a part of every step of the way while we've been building mindful. And so the content that's hitting right now is just organic, raw, weird, random moments. I flew to Dubai three weeks ago without with like very few days notice for this program that I was doing and obviously didn't talk about on Instagram. I just randomly jumped on a flight, woke up and I was in Dubai and the first piece of content that I dropped was a video of myself. You don't see, I'm actually going to make you guys do this with me after. You don't see what you're looking at. You're just kind of looking at your face like oh my gosh, something crazy is happening and then I flip it back and obviously like the skyline of Dubai is behind me, et cetera. Those. That content has a million views. A million views.
Lauren Everts
Why?
Sam Cutler
Because there's a surprise factor. There's me saying, holy crap, look where I am. I cannot believe that I'm doing this and you guys are doing this with me. The audience is with you. Your community's with you. Forgot audience, your community is with you. And they feel like they were a part of getting you there, there. And they had that same surprise element with you. Huh.
Lauren Everts
So it's. It just is kind of different. I feel like it ebbs and flows.
Sam Cutler
It ebbs and flows, yes. But then you're going to get before and afters that are going to hit. People are going to love.
Lauren Everts
People love before and afters.
Sam Cutler
They love it.
Lauren Everts
Your video, you know, I have to ask you this. What I ate on my wedding day went viral. Why? Like, can you explain it to me?
Sam Cutler
Still beats me.
Lauren Everts
I mean, no, I, I understand, like, I understand why it's a cool piece of content. I don't know if cool is the word the audience wants to use, but why did it go viral from your perspective?
Sam Cutler
So at the time, this is before mindful. At the time, I was sharing a lot of what I eat in a days and I obviously had my content team at my wedding. And I said, we are going to be filming what I eat on my wedding day. Because my outlook on what I eat in a days is not to show perfect days, it's to show the days where it's really hard. The days when you're getting on a flight last minute. The days when you're at your wedding, not just a Tuesday, when you're eating perfectly.
Lauren Everts
Right.
Sam Cutler
So what I wanted to show was these weird moments where you're probably. Most brides are probably actually skipping their meals. Most brides are so nervous they're not making it their priority. And what I was doing in that moment and how I was respecting my intolerances or the way that I had learned to eat from my body. So the reason why that video went viral is because it was very polarizing and there was still a conversation around health, being diet, culture, and around eating in a way that respects your body being on a diet, which they are not at all the same thing. When you meet someone who eats for cognitive function, when you eat somebody who eats for high energy, who nourishes their body, yes, they love food, but also is conscious and mindful of what they're putting in their body, that is very different than somebody who is restricting or cutting out certain foods or eliminating things because they have a goal of. Back to that weight loss conversation. And that's usually what it is. They're trying to look for a calorie deficit. So that piece of content, to so many people that still did not understand that shift in particularly women's health and particularly around diet, that piece of content looked like somebody dieting on their wedding. Because I don't eat gluten, because I don't eat dairy.
Lauren Everts
But why can't you diet on your wedding? I dieted on my wedding. I don't understand that. What's. I. I want to understand why that's a big deal to diet on your wedding.
Sam Cutler
What people were so upset about is they were saying, it's one day. Why wouldn't you just eat that?
Lauren Everts
Well, for me, the reason I wouldn't want to eat it is because I was in my wedding dress that was a certain size. Fair. Fair.
Sam Cutler
And like, that's the reality, is that you can have whatever choice.
Lauren Everts
For me, the next day after the wedding, I was five margaritas deep with, like, some chips and salsa. But the day of the wedding, like, I'm going to be radically honest here.
Michael Bostick
So as the man in the group here, and I got to be. There's a lot of minefields here. I got to be careful of Carson, are you. So the video people. Some individuals were upset because you chose to diet and restrict on the day of your wedding.
Sam Cutler
In their eyes.
Michael Bostick
In their eyes.
Sam Cutler
In their eyes.
Michael Bostick
Okay, but is that not a common. Got to be careful here. Is that not a common thing that women do on their wedding days? I know a lot because I have two sisters and I have a. I've been. Got married. And I. I know people are very particular about the dress on the wedding day. Like, I know, like, everyone. It's a big. It's a big thing, right?
Sam Cutler
So, yes. And I think that makes some people upset that people do that. And maybe they're feeling, like, attacked for maybe not, or making different choices or everybody was saying, like, it's your wedding, just eat whatever you want or go for.
Lauren Everts
That's projecting their own opinion onto you 100%.
Sam Cutler
And that's really why guys have been.
Michael Bostick
Doing this since spring break, since the end of time. Spring break's coming up. You're on the broccoli and chicken diet.
Lauren Everts
You want to look, I'm gonna one up you with my Hollywood juice that I used to get at Rite Aid when I was 18. And you drink the whole juice every.
Michael Bostick
Fucking dude listening or watching knows that you know when you're heading to Cabo for spring break or you're going for.
Lauren Everts
That summer, you're dieted on the day of the wedding.
Sam Cutler
So I did not diet on my wedding. I just did what I do every single day.
Lauren Everts
Got it.
Sam Cutler
Got it. Which is consistency. And so I wanted to continue to show that now my community was like, hey, we've been here. We know what you've been through with your health. We know why you respect your intolerances or sensitivities or don't eat a ton of processed sugar, lower alcohol, whatever it is, they get that. But when something goes viral to an, an audience that doesn't know you, they don't know you. They don't know context. But also, it just, it, it wasn't about me. It became about the conversation that people actually think that that's dieting because in that what I eat in a day, guess what, there's a giant piece of salmon, there's potatoes, there's champagne, there's. This is normal food. But what do you want to see? You want to see something that's unhealthy just because it's my wedding, you want to see me taking shots off the bar like. And again, all these choices are not wrong or right. It's just, let's let people advocate for what works for their own body.
Lauren Everts
So many times during the day, I just want a drink that feels real, something bubbly and cultured that tastes great and actually heals my gut. That's why I've been drinking so much. Senergy Kombucha. Both at the studio and at home. Our fridge is always stocked with synergy. Here's the thing. This is real kombucha. No shortcuts. It's always raw and never pasteurized. Synergy is made with real organic ingredients that you can see and taste. And that's how you know they're working. You're getting scientifically backed benefits with every sip. Like gut health, digestive support, immunity and protein absorption. Synergy is the OG Kombucha. And I've always loved their story, which goes back 30 years. Founder GT Dave first began brewing in his parents kitchen in 1995 after his mother's breast cancer diagnosis. Inspired by her recovery and the healing powers of Kombucha, he kept perfecting the recipe and eventually shared it with the world. That very same recipe is what you'll still find on shelves today. Crafted with authenticity and trusted for its real benefits, each bottle delivers 9 billion living probiotics. Across a diverse spectrum of beneficial bacteria you won't find in your average supplement. The that diversity comes naturally from the way each batch is slowly fermented. These living cultures work hard to help your gut thrive, and when your gut microbiome is more diverse, the benefits multiply, all working to make your gut feel better. It's a daily reset for your body any time of day that you'll actually feel. And senergy doesn't just improve your wellness, it also tastes great. There are over 20 bold flavors, so you'll definitely find one that you love. I've been into Synergy forever and I usually gravitate towards the tropical flavors, but this fall I've been reaching for more flavors that celebrate the season. Honeycrisp, Apple, Cranberry, Blood orange. They really have a flavor for everyone. Each one is tangy, vibrant and naturally bubbly. There's a party in every bottle. There's a reason Kombucha is my go to. And of course there's a reason it's always synergy. They were the first bottled Kombucha, paving the way for Kombucha as we know it and it's been the number one in the US and worldwide for over 30 years. So sip it, love your gut and feel the power of Kombucha when it's crafted the right way. The Senergy team can't wait for you to experience the gut health benefits of real Kombucha so they're treating you to a free bottle. Just slide into Energy Kombucha's DMs on Instagram and send them the code Synergieskinny to claim your coupon. That's Energicambucha on Instagram. Drop the code and sip on your complimentary bottle while supplies last.
Michael Bostick
Let's talk about Wayfair. We are right down in the home stretch here towards the end of the holiday season and these holidays are approaching fast. Last minute gifts right on our radar. We got to act fast which is why I love talking about Wayfair. With Wayfair you can get what you need fast, which is so important. Something for every room in the house. Wayfair is your one stop shop. If you're getting ready for that last minute guest prep, you can refresh your guest room with bedding, throw pillows and accent chairs for way less. Also, if you're looking for more holiday decor or even gift ideas, Wayfair has you covered and you can find a gift for any loved one, friend, whatever and whoever it may be. What I love about Wayfair is they have such a wide assortment of different options for the home, for gifting, for holiday cheer, for holiday decor, whatever it may be. And their shipping can get those last minute gifts and ideas done for you before the holidays get here. What I also love is that Wayfair has a huge selective items in so many different styles making it easy to get gifts for everyone, not just one kind of person in your life. So check them out, they have fast and easy delivery. You can find all your must haves from furniture and decor to appliances and cookware all in one convenient place. So you don't have to go to 18 different shops to shop. So check them out. Act fast now before the holidays get here. Get last minute hosting essentials, gifts for all your loved ones and decor to celebrate the holidays. For way less head to Wayfair.com right now to shop all things home. That's W-A-Y-F-A-I-R.com Wayfair every style, every home Quick break to talk about one of our favorite supplement brands and that is Symbiotica. Lauren and I have been taking Symbiotica for years now. We take so many of their products. It's actually hard to do these reads in such a short period of time because I could go on and on about all the great supplements that we take from them. What I love most about Symbiotica products is most of their supplements are liposomal, which means you're actually eating them. A lot of them don't come in pill form. This is going to help your body absorb them even more efficiently. Some of the standout stars that I can't live without during this holiday season and in the winter is their vitamin C and collagen. That one is incredible. I want my immune system up. I want my joints healthy. We also love their glutathione. I think it's the best glutathione on the market. It also doesn't taste bad like many glutathions do. This is going to be glutathione and pqq. It's the master antioxidant of the body. Very important as you're putting your body through the holiday stress. And their magnesium L threonate. You can take this in the morning. Sometimes I put it in my coffee or matcha if I need a little bit of a brain boost in the morning. And you can also have it at night in a tea or whatever you're winding down with to help you sleep better. They also have an incredible vitamin D K2 supplement. This is a critical foundational supplement that comes again in liposomal form. We give this to ourselves, we give it to our children and they have one of the most complex B formulas which is going to help with your energy, your metabolism, so many things and again in a liposomal format. In addition to that, there's many standout stars. What I love is you can go to Symbiotica's website and you can look at the wide range of different products. They have a charcoal, they have a magnesium spray, they have a cmos. So many different things and you can go and figure out what's tailored and right for you and know you can trust the quality of each of their products. Taking Symbiotica supplements is one of the easiest ways I found to stay consistent with my health goals. All you have to do is go to symbiotica.com TSC today to get 20% off plus free shipping. That's C Y-M-B-I O T I K A.com TSC to get 20% off plus free Shipping.
Lauren Everts
These days life is busy, schedules are packed and taking care of yourself can feel like a full time job. Not a lot of people have a lot of time, but hers is here to support you on your weight loss journey. If you're feeling overwhelmed about stress, food, weight, body image, they are here to help. So enter hers. Hers is here to help you feel your best. Hers is transforming women's healthcare by providing access to weight loss treatment plans for every budget. So what they do is they connect you with a medical provider who will work with you to determine the best treatment option set for you. So everything is designed with you specifically in mind. If prescribed, you get medication as part of your doctor developed weight loss plan complete with ongoing care check ins, dosage and medication adjustments. You also get access to 24. 7 online support at no additional cost. There's no hidden fees and no membership fees. Weight loss by hers is realistic and it's not restrictive. Hers provides access to affordable weight loss plans built around oral medication kits and GLP1 injectables with the oral medication kits starting at just $89 per month with a 10 month plan when paid upfront in full.
Sam Cutler
Whether you just want to lose weight.
Lauren Everts
Grow thicker, fuller hair or find relief for anxiety, hers has you covered. Visit forhers.com skinny to get a personalized affordable plan that gets you that's for hers.com skinny for hers.com skinny weight loss by hers is not available everywhere. Compounded drug products are not approved or evaluated for safety, effectiveness or quality by the fda. Prescriptions required. See website for full details, important safety information and restrictions. Actual price depends on product and plan purchased. It feels like everyone wants everyone to do what they want to do, but then when they do something that they don't like that they can't put in a box, they get mad. It's confusing. Like, people are like, let everyone live how they want to live and be who they want to be. But then if they. If you do something that steps outside a certain box, there, people are mad.
Michael Bostick
I saw Whitney Cummings talking about this the other day.
Lauren Everts
It's very confusing. I have to be honest, like, from like a kindergarten level for me, it's very hard for me to digest. Everyone wants you to be who you are and be authentic. And then it's like, but it needs to be this way.
Michael Bostick
Whitney Cummings, who can't like, caveat. She is, she is a friend, but I think she's hilarious. She makes me laugh. And she was talking about Sydney Sweeney the other day who was making news and she was saying that like, like, women in particular, like you, you know, who cares what people think? Be yourself as. But then she was saying like, but people very much cared what she thinks. You know what I mean? Like, they were commenting that they weren't happy with that version of it. No, I think here's the problem with the. With the Internet in general, there's so many creators and people that want to know how to unlock going viral, but then they also want to have a protected curated space where they don't get flack. The thing about going viral in the way. And I just hosted with Jeremy a dinner with the meta team and Instagram. And what we were talking about is basically when you create something, your followers first see it and if it like starts to do well with the followers and it gets, it graduates to another level where they like, try to introduce it to a new audience that doesn't really follow you. And if that does, well, it introduces to a wider audience who's likely never heard of you or seen you. So what you're essentially doing is inviting people into your house to your party who have no context or idea of you or your story or anything. And you're. And then they get to comment with no knowledge of who you are prior. So this happens on this show all the time. Something eclipse we do this, they get taken out, out of context. And a lot of the times, a lot of the anger and a lot of the people that are upset are people that have no idea who Lauren and I even are. Right. Like, they never heard of us. They just see something that triggers some kind of reaction from them. And I think people just have to be aware that, like, that's the Internet, so you don't get upset about it. It just.
Sam Cutler
But also, you can use it to your advantage.
Michael Bostick
Course.
Sam Cutler
Right.
Michael Bostick
And you should.
Lauren Everts
And.
Sam Cutler
But at the time, I didn't realize that.
Lauren Everts
Oh, you should have DMed me. You really should have.
Sam Cutler
I did use it to my advantage in a few weeks later.
Lauren Everts
Good.
Sam Cutler
But in the actual moment, it's overwhelming. It's overwhelming. Okay. So as a creator, I was also much smaller, and we had just kind of come out of this cancel culture era, which was so exhausting. Like, so exhausting. And on the tail end of, you know, pandemic days. And we hate everyone for doing every little thing that they're doing. And I spent so much time thinking, oh, my God, what if someone catches me on a walk? What if some, like, just fear. And it was so ridiculous. And when your whole life is this small little bubble of the way people view you, and you're used to being vulnerable and you're used to being authentic, and you start questioning if you can actually share those things, there's a lot of fear.
Lauren Everts
And.
Sam Cutler
And so I somehow think in my head, I almost manifested it because my biggest fear was being canceled, but I got canceled for the most ridiculous thing, eating the food that feels good for my body.
Lauren Everts
You would say that you got canceled.
Michael Bostick
But let me give you the, like, the.
Lauren Everts
This is canceled.
Michael Bostick
Lauren and I are still being canceled every day. But I just. I have not yet felt the impact. Carson. I don't.
Sam Cutler
This is what I'm saying.
Michael Bostick
I keep hearing that I'm canceled. I will read once in a while things. My dad was luckily enough too. He goes, I went to go look at your son the other day to see what's going on with you. And he's like. And I ended up on this place called Reddit. He's like.
Sam Cutler
I said.
Michael Bostick
I said, dad, of all the places, I'm like, can you read the Forbes or the Wall Street Journal, the New York Times? Like, why do you have to go to Reddit? But he didn't know. And I was like. And he's like, yeah. I was like. He's like, I read that. And he's like, you would think that your life is full. I'm like, no, man. I'm like, so anyways, I have not received the memo that I'm canceled yet, but apparently people keep telling me I.
Sam Cutler
Am because it's not a real thing.
Lauren Everts
Sam, were you canceled?
Sam Cutler
In my eyes, yes. And it also went on major publications globally. This was not just like, oh, 6 million people saw it on TikTok headline. Insane Bride starves herself. Insane bride, pick it up. We had a race at my wedding and they said that I was forcing pills on guests.
Lauren Everts
That's like a cute detail.
Michael Bostick
Like.
Sam Cutler
Yes, thank you, thank you. We had little info cards, like, if you're not feeling good, I love a.
Lauren Everts
Ray array is fabulous.
Sam Cutler
Yeah, we love.
Lauren Everts
It's a natural herb.
Michael Bostick
We do love array.
Lauren Everts
So wait, so. So when they say you starved guest, what does that mean?
Sam Cutler
Honestly, Lauren, they reported on what I ate and took out full chunks of the meat. Like, they did report on the mains. They did not report on our late night taco bar. Bride eats green smoothie and veggie platter all day and then has anti bloat pills.
Lauren Everts
So here's my question. What? Now that I've been in this industry for a long time, I have no need to defend myself. I literally don't care. It's. That's how I've gotten so fatigued to the point I feel like this is.
Sam Cutler
All that you get neutral. You get neutralized.
Lauren Everts
You just get like, I don't have m in different, different. When was the point through all of this? Because yours sound like it went on a huge scale that you became neutralized to it. What was that like?
Sam Cutler
Okay, so right away I was like, brands are gonna drop me. They're not gonna wanna do campaigns with me. Actually, we had some brands that made me reshoot stuff because obviously people were associated to the wedding. They said, we don't wanna be connected to this savage. And they made me reshoot content that is, you know, thousands of dollars of like a team and video. And so there was that right away. So I was like, hmm, this is affirming my biggest fears. And then my husband, love him more than anything. Also, male's perspective. All news is great news, babe. This is amazing. This is a great conversation. You can now you have a platform to talk about what you were actually doing, which is your health story and your health journey. And I was honestly terrified to leave the house for a couple weeks. I thought that, like, I was much smaller at the time. It wasn't the era of everything going viral in the same way. It was still like early on. This is two and a half years ago or so. And I thought being on all these news outlets, being viral on TikTok and Instagram in this huge, huge way I'm gonna go get a coffee and the barista is gonna be like, oh, you're that girl. Oh, you're the bride.
Lauren Everts
So you thought that the whole world was like in.
Sam Cutler
I had, this was like for a short period of time, but I just had no reality of like what was happening.
Lauren Everts
Because you're in a bubble.
Sam Cutler
You're in a bubble. But also until you reach that point now I'm like, come at me like, I love it, it's great. But let me be polarizing. Let's have a conversation, let's have a healthy discussion or debate. Great. But until that, like when that moment happens for the first time and you've also feared it for a big chunk of your career, it becomes. It's hard. Yeah, yeah, it's hard. Like you've, you've been through Michael's like, nah, I love it.
Michael Bostick
No, I mean, listen, I think and I've, you know, work with a lot of people that have been in that situation and I've had partners in that situation. Like we've obviously been at the receiving end of that. It's scary when you, when there's like an, a no faced group when I say no face, meaning it's a stranger on the Internet or a group of strangers you've never met trying to impact and destroy parts of your life, whether it's through monetization or tearing down your family or like, or commentary like that could be scary. What I've realized, not only doing our own, but working with so many prominent creators is that like this is, this is like table stakes. It happens to anyone that's creating content out. The people that it doesn't happen to are usually playing it so safe that they fall into like the shadows of the creator.
Lauren Everts
If you're in the arena, you're going to get meaning.
Michael Bostick
Like, meaning like I've. Okay, like this is, I can't say who, but there's been people that I've had to work with that like, I just can't continue working with because they're, they're, they're not polarizing. Polarizing. And they're not. But they're also not really saying anything. Yeah, it's like pick a lane. And so nobody's like, so they don't have the engagement or the, or the staying power where I as like an executive in the space can do anything because there's no, there's no conversation going on. So what I just tell people is like, listen, if you're out there and you're speaking your truth and you're doing something in an authentic way and you're commenting on anything. You are going to, you're not going to please everybody and you're going to have some corners of the Internet that are going to be angry based on what you're doing, whether it's something that you've triggered in the way that they're living their life. Like, you know, maybe it's somebody that's dealing with some of the issues, that's upset about like you've got through it. They, like, who knows? Something I'm saying right now is probably pissing somebody off. You know what I mean? Like, that's just, just how it goes. And so you can't, you can't play in this world if you're going to constantly be concerned about that. Now the responsibility we all have is like, you don't want to intentionally go out and try to hurt people, but you also have to do your thing and say you're true truth.
Sam Cutler
I also just, you gotta stand for something. If you do not stand for something, no one will be able to get behind you because you're wishy washy and swaying from every side trying to please everybody. When you actually stand in your truth authentically, people see you, they feel seen when they relate to that truth. And they will stand beside you until you do that. You will never find your trap.
Michael Bostick
Yeah. And by the way, on the brand front, a lot of those brands that were playing that cancel culture game because many of them became irrelevant.
Sam Cutler
Yeah.
Michael Bostick
And now and they're full of shit. And I talk to a lot of them, like ad week panels are just doing what I do. Like all of them are back and saying like, hey, who has engagement, who's moving the need? Who's saying something like we want to go where like their interests are. It's not, you know, it's no more of these like culture wars anymore.
Lauren Everts
How do you go from not wanting to leave your house or go to Starbucks to here? What's the in between?
Sam Cutler
The thing that pulled me out of that was looking to the supporters because what ended up happening and this has happened for you guys, I'm sure as well, people start defending you. And people have. And even in all of the hate or the anger or people making videos, the green screens of let's go over this bride and her wedding day. People started popping out, nutritionists started popping out, being like, this girl ate great food, right. This girl actually fed herself. And most of my bride wedding planners, they were all on my side because they see brides that don't eat anything that are doing crazy diets. And, like, what? This girl's just eating her meals. And so there was those people that I didn't know that started to defend me. But then, of course, my existing tribe and community, and what that did was build that community so much further. And it had people, like, we just said, get in a lane and stand there. It had people saying, oh, no, there's her community. And they defend this, and I relate to them. And now I'm part of that. Right. Let me join in on that. So I. The only way I got out of it was leaning into the people, obviously, that were supporting me and loving it. And when I actually took to my DMs and my, like, came out of, you know, the little hole, after a couple of weeks, I was able to connect with that community so much deeper. And when I actually looked at my DMs and my messages, everybody was saying, this is me. I go to weddings, and I have nothing I can eat. By the way, at our wedding, we had, like, a whole thing that identified every single allergen. Like, it was, order a la carte.
Lauren Everts
It's unique to you.
Sam Cutler
It was, like, cute. Yes. Why?
Lauren Everts
I don't know why anyone cares. It's your wedding.
Sam Cutler
People started to feel seen, though the other side had a mirror to their face, feeling threatened and saying, I don't feel like I'm eating well for whatever reason that they felt, I'm gonna attack this because I feel threatened or, hey, I'm just gonna jump on this trend, let's be honest. And it's like, clickbait. But the other side of it, that said, I'm a bride, and I'm changing my whole menu now because of you. Can you make me meal plans? Can you help me heal? Because then they would dive through my content and see what I have. Context. And then they said, I want to understand what you've done. And so it created this mass audience that now was sitting on the other side, saying, like, we're with you. Like, we don't care that these people are so upset about what you ate. Can you actually just help us do what you've done?
Lauren Everts
Everything's happening for you.
Michael Bostick
It's easy to jump on the bandwagon of hate and try to tear people down. I. I personally sleep well at night knowing that I've never participated in anything like that with anyone. Like, I.
Lauren Everts
You did send a rude text to me the other day.
Michael Bostick
Yeah, but. But meaning, like. Like, okay, as a father, I'm gonna teach my Children like, you don't like that. Like, you need to be a productive member of society. You need to put good out into the world. If you find yourself an obscure comment section trying to hurt someone that you've never met, you're. You're not living your life the way you should be living. Like, that's what I would tell my children.
Lauren Everts
Don't you think it's entitled to that? You think everything you're gonna see, you're gonna like. Not everything you see everywhere, all day long is gonna be stuff you like.
Sam Cutler
The point of it is figuring out what's for you.
Michael Bostick
Well, the problem is this. It's like everybody wants to hold everybody else accountable, but they don't want to hold themselves accountable. Right? So, like the way I held myself accountable is I'm not going to comment on somebody the way that they're living their life. If I'm not checking 100% of the boxes in my life. Like, if I'm going to comment on someone, I'll just pick. We're talking about body composition. I'm not going to pick on somebody else's body if I'm not doing the things that I need to be doing for my body. I'm not going to pick on somebody else's relationship if I'm not showing up in my. And so, like, it's a way for me to be. Like, if something's, if I feel triggered in some kind of way or something upsets me, it's likely an indication that I'm falling short somewhere in my own personal life. So that's the work I need to do. Not getting on the Internet and attacking somebody I've never met, which is just like an absurd way to live your life. Imagine walking down the street in New York and seeing a stranger and screaming in their face about something that they're wearing. You'd look like a lunatic. That's what these people look like.
Sam Cutler
But Michael, you're very self aware.
Michael Bostick
I would hope so. I would hope so.
Lauren Everts
Any compliments?
Sam Cutler
Yeah, we'll backtrack this. But the reality is most people don't think that way. They don't think if this triggers me and I want to go on a tangent and yell at them that this is something that's going on in my life. They don't actually have the mindful approach to pay attention to how they're feeling and how they're reacting. But you are saying this is something going on in my life. If I'm mad about something with your kids or with what you're doing with your wife, et cetera. I need to look at my own relationship. The average person doesn't do that.
Michael Bostick
Well, and, and, well, thank you for saying that. But I, you know, I think that's part of the reason doing this show is like, I hope, like, what I, what I've always told people about this podcast is I'm not trying to reach the 10 people that are set on thinking that way. I'm trying to reach the one person in that 10 that's like, you know what, that's a, that's a good point. Like, let me, let me switch my stuff and what the DMS that I like is like, if somebody sees, sees something that I do or say and they like, they write to me and say, I really didn't like that. And it makes me feel this way, like, I, I will engage, but if it's like, I hate you and I want to ruin your life, I'm like, I just ignore and I move on. I don't think about it. And I think, you know, that's, that's a healthy way to view it.
Lauren Everts
When you look back on everything you went through, how do you feel about it today?
Sam Cutler
The most aligned possible.
Lauren Everts
Yeah.
Sam Cutler
It has created redirection and direction to my purpose in a much larger way than I could have ever seen in the moment. And I think that's fair. We have to do the work to see why what we're going through ends up being part of the direction on our purpose. But to like two over two years now later, I can look back and see so clearly how I went through that for a reason, to help women feel seen. And all of those women coming to me saying, I need your help. This can help me. You've gone through a similar transformation, or like, I want to go through a similar transformation. Those women then felt seen, felt like they had a safe place. And that's what created a snowball effect for me to lean into and ignore people that didn't agree. Now, that was early. When I think back on it now, so much of what you were just saying, Michael, it's like there's that one person that probably needs to hear it so much in that group. I think of the people that got behind me were again more self aware that they needed something to support them. The people who didn't get behind me, those are probably the people that need me the most. Right. That or need. Need content that allows them to feel like, I can, I'm worthy, I can step into the best version of myself because somewhere in their Minds, they're telling themselves that they don't deserve that. They're telling themselves that they don't deserve to feel good, that they don't deserve to make choices for their own body. There is something subconsciously that is a blocker in them living their best life or that they know that they're not living their best life. And so ultimately those are the people that need it the most. Now is it my responsibility to handhold everybody to get to that point? No. But it is every individual's responsibility to take what they need for inspiration and co create alongside of that. That right.
Lauren Everts
If someone comes to you and wants to have a transformation right now and they feel like mentally, physically, emotionally, where do you start? What's the blueprint? The Sam blueprint.
Sam Cutler
So I from the wedding and I want to take it back to the story here because that is exactly what we would do. Everybody was coming to me and I was thinking, how do I actually support them? Obviously I was health coach, but I'm taking people one on one is not going to be able to scale. It's not going to be able to actually serve those people the best that I can because I'm gonna be able to take 10 people. So I said, okay, I'm gonna throw out a PDF of a meal plan. Because I think back to what we were talking about. Your baseline is your strongest foundation. If you can get to a place where you're feeding yourself whole foods most of the time, you are already light years ahead of the majority of people. So my approach and the best thing that I thought I could do was throwing up a meal plan. It also distracted me from all the noise and the way that I felt. So I took that moment, I said, okay, 20 people buy this meal plan. We've had a lot of people reaching out for like, you know, one on one support, that'll be great. We'll throw it up, we'll see if anyone wants to do it. It'll be a month. Literally a piece of paper, Lauren, like piece of paper made on Canva PDF. 650 people bought it in the first week and then they went, what's next month? And I thought, oh, okay, we have a business. Not just something that I'm doing here to support you, but there's some proof of concept, there's some product market fit here. And in that I instantly took every single dollar. This was just like a PDF that they purchased by the way, for $59, which is the same price as our monthly membership now. Exact same price for a piece of Paper, I Repeat, and a WhatsApp chat. Because women wanted to have somewhere to connect. I took every single dollar and we said, let's film these recipes. We're not doing anything crazy, but all the recipes that are on these, can we make them short clip, bite style, kind of like a tick tock or Instagram? So women can now see what's actually going in the recipes, what is the food that's, that's being made here. So we took all that money and we put it back into filming it. We threw up a Squarespace site. That Squarespace site was join each month, monthly purchases, very janky. Uploading the videos all the time. Still, women kept coming. We still had the WhatsApp chat. We realized right away once we got to the Squarespace site that that was a lot of heavy lifting, not scalable. And we started looking into how can we turn this into an app. This is all so quickly because at each stage women loved it more, but it proved more like this. We have to better this technology. So we figured out how to turn into an app and we launched an app app for mindful in 20 in May of 2024, a year and a bit ago. And now we're at the stage where we're launching our own custom app in December. So every single stage of that, we've taken exactly what the audience has wanted. What do you want? We want meal plans. We want community. Okay, let's turn that into the first version of it. We want to be able to get this subscription. Okay, we turned it into subscription app. We want to be able to get all these programs that are, are specific for hormone imbalance, for body recomp, for my sugar addiction, for clearing my skin. We want that in a place where we can follow these programs. Can you make this support me and what I'm going through? Great, we'll do that. So every single piece of this business has been co created with our community. I feel like I'm just kind of the leader in it. And they're pushing it along in so many ways. And that moment would have never happened. I don't know if I would have had the confidence to launch into what we did without feeling like it can't get worse from here. What are they gonna do? They're not gonna buy it. What are they gonna do? They' scrutinize the meal plan. I'm just gonna throw this out and see what happens. And because of that, we've been able to build a business. Now two years in, we've never spent a dollar on marketing that's amazing.
Lauren Everts
Congratulations.
Sam Cutler
Thank you.
Lauren Everts
It's very well deserved. I think it's so smart to lean into the community, listen to them, and double down on what's working. I have a hack. All right. I got a lot of my holiday gifts on this site. It's called from Rebel. I got Cuisinart, KitchenAid, Lalo, my favorite baby brand, Nespresso, Ninja, Nuna, and even Caraway. And I got them all for up to 70% off. So this is this site. It's like every single brand that you love, everything you could possibly want, but you have to act fast because every deal is one of a kind. So here's how it works. Every single day, Rebel drops thousands of new products on their site. And like I said, it's up to 70% off. You get a constant stream of insane deals, but like I said, you want to do it quick because once it's gone, it's gone. So whether you're checking off a gift list, upgrading your home for the holidays, or just treating yourself, Rebel has it for way less. Up to 70 off. You guys spread some holiday cheer and serious Savings at from rebel.com Definitely. Check out the Lalo. They have the best baby stuff. And I love Caraway. You can't go wrong. Go to from rebel.com that's from rebel.com.
Michael Bostick
Quick break to talk about Mizzen and Maine. I love this brand. I love their clothes. It's classic style meeting modern performance. They build wardrobes for the life that you built, and they have classic menswear for a modern world. For me, when I describe my personal style, I always tell Lauren, I go with the classics. I like the things that you can repeat. I like the things that are timeless. I like the things that work. They're comfortable. And what I love about Mizzen and Main is that its classic style made easy. What I also love about them is it's style that you can invest in and enjoy forever. There's nothing worse than buying that thing you can wear one time. It's low quality. It doesn't look right. It's a fad type thing. What I like about Mizzen and Main is that you can invest for things that will last and that will always be timeless. It's effortless. It's never been easier to look and feel your best with classic menswear from Mizzen and Maine. And it's designed to help you achieve your version of success while making it look easy along the way. Again, I think great style should look effortless, but also like you put it together. And like I mentioned earlier, their styles are timeless Midsummer Main designs classic dress shirts with modern performance fabrics that feel great today and look good for many years to come. What I love is when I find a brand like this, I can buy shirts, I can buy pants, and I can keep using the same style over and over, looking crisp, fresh, clean and classic. Their hero product is their Leeward dress shirt. It's their original performance fabric dress shirt. It comes in a fabric designed to perform for all occasions. With multiple fits, lengths, prints, patterns and silhouettes, you're guaranteed to find the perfect one for you. So if you're looking for a brand that's classic, timeless, comfortable, machine washable, wrinkle resistant, you can't go wrong with Mizzen and Maine. So check them out. Go to mizzenmain.com and use promo code skinny20 to get 20 off your first purchase. This is also a great place to go for the holidays or gifts. Ladies. If you're looking for something for your men, this is the place to go. Mizzeninmain.com and use promo code skinny20 for 20 off. Lauren and I love brands that do the right thing and provide a quality product. This is why we love Primal Kitchen. Lauren and I have been using Primal Kitchen products in our house for years now. We cook with it for ourselves, for our children and for our family. And here's the reason. They have such a great assortment of sauces and condiments that you can use in everyday cooking. Knowing you're putting the right ingredients in your body and getting a great taste. Because here's the thing. Life is full of hard decisions. Choosing a cooking oil doesn't have to be one of them. Primal Kitchen Pure Avocado Oil is one of the oils that you can use in every recipe, whether you're grilling, sauteing, baking, air frying or marinating. And with Primal Kitchen, it's a brand you can trust to deliver high quality products. Their avocado oil is is pure and quality tested so you can feel good about what you're cooking with. Some other reasons to try the Primal Kitchen Pure Avocado Oil. It's pure and quality tested, never blended with other oils. It has a light, neutral flavor that lets your cooking really shine. And thanks to its high smoke point, this high heat oil can stand up to any kitchen task, whether it's grilling, baking, sauteing, all the things I mentioned earlier. And Primal Kitchen Pure Avocado Oil is versatile. It's good for breakfast, lunch or dinner. You never have to worry about what oil to use. So check them out. We love their avocado oil, but we also love so many of their products. Whether it's salad dressing or condiments for everyday cooking, they have something for everyone in the family. It's easier than ever to find Primal Kitchen pure avocado oil because it's now available at Walmart. You can find Primal Kitchen in Walmart stores or online@walmart.com and primalkitchen.com this episode.
Lauren Everts
Is brought to you by Woo More Play. All right, if you're out west, this one's for you. Woo More Play just launched with Fascinations, the one stop shop for adult toys, lingerie, wellness and more. If you're a listener in Arizona and Colorado, you can visit their local Fascination store to pick up the full line of Wu More Play. So think lubes like the coconut love oil which is magnificent. It's organic, non toxic, the only lube that I will use and it's not filled with shitty ingredients. It also tastes like cupcakes which makes everything so much better. If you need to get Woo in a hurry, go to fascinations.net to buy online and pick up in store. Definitely get your favorite non toxic womb or Play lube. Today you can use code skinny30 for 30 off all woo more Play items both in store and online at Fascinations. Of course you can also shop my favorite vibrator and lube@woomoreplay.com that's woomoreplay.com what is your day in a life? Managing everything that you're doing because you're very ritual routine oriented but you also are running a business. This clearly what's your day in the.
Sam Cutler
Life look like right now? Looks a little crazy because I'm doing a lot of things on Dubai time so I'm up at like 5am what's the Dubai thing I'm doing a program in Dubai for? They have a big focus on creator led businesses right now. So they flew out 20 creator led founders to basically accelerate their businesses.
Lauren Everts
I've never been there. Is it cool?
Sam Cutler
So cool. You want to come in January?
Lauren Everts
Oh my God. What did you bring my three kids?
Michael Bostick
We've never been.
Sam Cutler
Yes you should. You would love it.
Lauren Everts
They're doing.
Sam Cutler
Actually no, hear me out because in January they're doing the one billion follower summit. Huge names. Most people speaking have multi million followers and it's all creators creator led businesses building for the creator economy and it's all funded. Like Dubai is really creating this hub.
Lauren Everts
For creators and they have why working on Dubai time.
Sam Cutler
Because I'm doing a program that's with 500 Global, which is an accelerator program, and Creator HQ, which is in Dubai. And so we. There's creators from all over the world. We're 20, but people are literally everywhere in the world. So there's like, two Americans.
Lauren Everts
You know who you remind me of? Your energy reminds me of Annie Lawless. She's very successful.
Sam Cutler
I love it. She.
Lauren Everts
It's.
Sam Cutler
Hang on, I'm wearing Lawless lip gloss.
Michael Bostick
Yeah.
Lauren Everts
She reminds me of her like the. I remember her when she was just. Just starting out with Suja. You have the same. I don't know, there's an essence. No, it's. Maybe it's the. It's. It's the same essence. It's the same ambition.
Sam Cutler
We're smiley, but we might.
Lauren Everts
No. Yeah. No, don't.
Sam Cutler
Don't underestimate.
Lauren Everts
You're. You have it organized. I can tell. That's a very big compliment. Annie's.
Sam Cutler
Yes.
Lauren Everts
What's a day in the life? I'd be crazy not to ask you that.
Sam Cutler
Yeah. Right now I'm pretty much up at 5am Normally not, so I have to give that because it's normally not what happens. What's normally 6, 36, 45.
Lauren Everts
Okay.
Sam Cutler
Yeah. Like a normal human being that wakes up early. Five is just not my jam. But it's happening for a short period of time. I'm up really early. I at least need one hour to wake up. If I have to be at the gym in an hour, I have to be on a call, whatever it is. One full hour where I'm listening to affirmations, doing a journal exercise, usually.
Lauren Everts
What affirmations do you like?
Sam Cutler
So there's this girl, Madison Mindset, and I've listened to her for years. I listened to her on Spotify.
Lauren Everts
Okay.
Sam Cutler
She's great.
Lauren Everts
Gotta check it out.
Sam Cutler
Check it out. She's awesome. And she's also Australian. I just love the accent. It's, like, so peaceful.
Lauren Everts
So your husband's not allowed to speak to you for an hour?
Sam Cutler
Yes, pretty much.
Lauren Everts
Okay, go on.
Sam Cutler
Yeah, it doesn't Go.
Lauren Everts
Take a note, post it, pin it to your pin board.
Sam Cutler
So, actually, he's normally up before me, but right now he's up after me because I'm getting up at five.
Lauren Everts
Okay. So you listen to your affirmations.
Sam Cutler
I'm a morning person, he's a night person. So we're just like. If you want to be compatible, we've agreed.
Lauren Everts
That's great.
Sam Cutler
There's this split that's great.
Lauren Everts
You Need a little absence. Yeah.
Sam Cutler
So affirmations, I would say the first thing I do is grab my five minute journal. It's like just the easiest way to journal and have some gratitude and just get it done with and like really get your head in the right space. Wash up. I'm making matcha. I'm having a starter, which is basically like a morning snack before breakfast. Have you seen me talk about this?
Lauren Everts
I haven't seen a starter. What's a starter?
Sam Cutler
This is a non negotiable for me it is. So many women wake up and they're not hungry. And a lot of this is because.
Lauren Everts
Hungry you're not hungry. You are. No.
Sam Cutler
Yeah. A lot of it is because of cortisol and just other hormones being imbalanced. And also like sometimes it's just early and we're not hungry yet. But the reality is if we can get food into our body before we work out, gives us sustained energy. It's also very important.
Lauren Everts
It's really weird, but I feel like it's. Think it's managing your insulin too, right? Yeah. Like you're not your blood sugar. It's almost doing what a GLP one does, which is like, it's not crashing you. So then you get so hungry.
Sam Cutler
You want to balance your blood sugar. Exactly. You want to balance your blood sugar throughout the day.
Lauren Everts
Sandy always says this. My trainer says this.
Sam Cutler
Yes. And also, I don't know if they talk about this, but time restricted eating is basically just like eating with the circadian rhythm. So you're eating when the sun's up.
Lauren Everts
Oh, that's. That's interesting. I've never heard that. So what's the starter that you're eating?
Sam Cutler
So I usually have a hard boiled egg.
Lauren Everts
Okay. Just one.
Sam Cutler
Just one. One or two. Or I'll have literally a scoop of Gut Instinct in like cashew milk or something.
Lauren Everts
Okay.
Sam Cutler
So that's what I'm having first thing within like 30 minutes to an hour of waking up making a matcha. Because I don't function without it. I'm addicted to Matcha. It's amazing.
Lauren Everts
What's the brand?
Sam Cutler
We have our own Matcha. Mindful.
Lauren Everts
Oh, I gotta try your matcha.
Sam Cutler
I know. We gotta send you our matcha.
Lauren Everts
Okay. Did you bring me some?
Sam Cutler
I brought you a bunch of things.
Lauren Everts
Oh, okay.
Sam Cutler
You got all the hookups.
Lauren Everts
Don't worry.
Sam Cutler
Okay. And Gut Instinct.
Lauren Everts
I can't wait to try that.
Michael Bostick
But you didn't get the matcha. I'm just kidding.
Sam Cutler
I got the one thing I didn't bring you I brought you sweatsuits. I brought you.
Lauren Everts
I love it all.
Sam Cutler
We're gonna get you matcha.
Michael Bostick
Are you a matcha person?
Lauren Everts
Yeah.
Michael Bostick
Okay, let me see. You gotta do it the proper. Did you do it the proper way?
Sam Cutler
You do it ceremonial grade? Yeah. The thing with matcha is like, if you're not a matcha person, put matcha on a loaf or put matcha in anything and you'll end up liking matcha. Like you can add it to a.
Lauren Everts
Smoothie a lot in the bread.
Sam Cutler
Okay.
Lauren Everts
Really?
Sam Cutler
I'll give you a recipe. So I do matcha loaf, which is matcha Gut instinct egg. So Gut instinct is our protein powder and you can use it in lieu of flour in so many recipes.
Lauren Everts
You have to send me the recipe.
Sam Cutler
Yeah, I'll send you. And you can put egg, you can put a little salt. And basically you have of loaf, you can put a little maple syrup if you want. So easy. Yeah, that sounds like four ingredients.
Lauren Everts
Okay, so you drink your matcha.
Sam Cutler
Drink my matcha. And then I usually walk my dogs and go to the gym.
Lauren Everts
And that's your morning? Always. And then you're right into work.
Sam Cutler
I'm always stretching. I do the gym, I do sauna, I do ice bath. Like all the things when I have time.
Lauren Everts
Are you lifting weights? Yeah. Weights.
Sam Cutler
Always.
Lauren Everts
That's what you like?
Sam Cutler
Yeah, always.
Lauren Everts
It's so interesting to see the thread of people who come on the show that lifts. Lifts weights. I swear, it's like a dog whistle to me. I can tell who lifts weights. You can just tell. Like, it's like you could. It's like an invisible string. I can tell you lift weights.
Sam Cutler
I think that when you build more muscle, it genuinely helps manage your anxiety.
Lauren Everts
It's in.
Sam Cutler
It's like your nervous system changes.
Lauren Everts
It's insane.
Sam Cutler
It's crazy that. So I think pilates and these slower movements. I also walk every single day. And that's like a non negotiable for me. Even if it's 30 minutes and I'm just out on a call. I need to move my body and start.
Lauren Everts
Are you like one of those people that's like insanely tracking the steps or is it just go with the flow?
Sam Cutler
I don't track anything. I do not track calories, I do not track steps. I measure my food. No calorie counting is. This myth that has been. Is outdated. Whether you call it calories, whether you call it points, whatever it is, all it is is restricting and focusing too much on something that's adding additional stress.
Lauren Everts
I can't I don't have the capacity to count calories. I never have.
Michael Bostick
Of all the things I've learned how to do in my life, I have no idea how to count calories. I wouldn't know like if you, if you told me to do it, I don't know how.
Lauren Everts
I'm not a calorie counter either. I just eat protein first. That's my strategy.
Sam Cutler
So focus on what you're consuming and the quality of the foods and the macros. Not necessarily measuring macros, but actually looking at your plate saying, do I have a bunch of protein on this plate? And some people don't know what that is. We can help you mindful. But if you don't know what protein is or where you're getting that from, even plant based proteins, people don't really have a full understanding of what those sources are. Understanding that is the first level. Right. So that goes beyond like the first step is just, okay, I need whole foods. Right, let's get you there. Then it's what are proteins? What are carbohydrates? What's the difference in a complex or a simple carbohydrates. Like again, layering your education around nutrition is going to give you so much power to eat freely and live fully. That's what we always say. Like, you just want to be free.
Lauren Everts
I'm really into fiber too right now.
Sam Cutler
Yes.
Lauren Everts
So important fiber with the protein. Yeah. I found a powder that has, it's unsweetened. You can just put it in the collagen, like mix it up and drink it down.
Sam Cutler
And that's what we do too at Gut Instinct. It's all, it's so it's a gut powder, protein powder hybrid.
Lauren Everts
Oh, so there's fiber in it?
Sam Cutler
Tons of fiber.
Lauren Everts
I love that.
Sam Cutler
Yeah, you got like full chia seeds in there. It's. It's great. You're gonna love it. We have, we're actually the first on the market that has no sweeteners, no flavors.
Lauren Everts
I like that.
Sam Cutler
Not even like a natural sweetener. Not even a monk fruit. What we do is we have cinnamon, so we have maca. So you get like that natural little sweet. Helps balance your hormones, it helps lowers your bloat. Bromelain. It's like amazing.
Lauren Everts
It's so smart because you created something that you wanted.
Sam Cutler
I created what the audience asked for.
Lauren Everts
Yeah, yeah. It's like co Collaborative. Yeah. Okay. I have a couple of rapid fire questions and then I have some newsletter questions. If you guys are not signed up to the Skinny Confidential newsletter, you gotta Go run over there because I'm going to ask some beauty tips and wellness trends.
Sam Cutler
Okay.
Lauren Everts
What is your most controversial food opinion? Let it rip. Be honest.
Sam Cutler
So I think gluten is one of them.
Lauren Everts
Okay. You don't like it.
Sam Cutler
It's inflammatory for most people. And people will die on that hill that they're wanting to eat gluten. I think that in different countries it can be different, but here in North America, gluten is going to cause inflammation.
Lauren Everts
That's our doct. That's amazing for my kids. Literally just told me that. She's like, if you want, it causes inflammation. Unless you're in Italy.
Sam Cutler
The thing is, you don't have to cut out these things, but you need to be aware of what they do.
Lauren Everts
Right?
Sam Cutler
So I personally don't eat gluten. I have a reaction to it. If you feel like you maybe don't have a reaction to it, you're not sure. I think testing and seeing. Being feel good, curious. Cutting something out temporarily and seeing how that works for you. Finding the correlation between the food that you're eating and how it's reacting for your body, which is a big part of. Also what we do is just like understanding what foods are reacting for you. But people will die. On the hill of gluten, there is.
Lauren Everts
This brand, it's called the Good Sourdough project that we order from here, if anyone's here. It's gluten free. It's gluten free and it's a loaf and my kids love it and they have crackers and like, it tastes. It's delicious. Okay.
Sam Cutler
It's in. It's local in Austin.
Lauren Everts
Are you in Austin?
Sam Cutler
No.
Lauren Everts
Okay. That's what I thought.
Sam Cutler
No, I was like, do I need to get this in the next 24 hours?
Lauren Everts
I'll send you the link.
Sam Cutler
Okay.
Lauren Everts
It's very good.
Sam Cutler
Okay.
Lauren Everts
One supplement you can't live without.
Sam Cutler
I have to say gut instinct, obviously. Okay.
Lauren Everts
But like, give me more broad. Something broad. Like for instance, elderberry. Give me like a broad supplement.
Sam Cutler
I mean, magnesium, definitely. I think that's like a non negotiable. It's gonna help you optimize the protein that you are eating. It's gonna help optimize your gut health. It's gonna help you sleep, it's gonna lower. It's gonna help manage your nervous system. Like all of the things. It's just the secret, like everybody needs to take it.
Lauren Everts
What's the one habit that is non negotiable for you besides like sleep and eating? Well.
Sam Cutler
The Gym, I mean that's so broad. But I. It doesn't matter what it is. Showing up. I go five days a week, Monday to Friday, and I cannot not show up. And the reason for it is I don't care if I show up at the gym or like maybe in my hotel room or whatever it looks like and I go for 10 minutes. It is what it does for me mentally. Agreed to check that off and to feel accomplished through my day and to create the consistency of habit is way more powerful than actually like getting to a point where you're exhausted and you're drenched in sweat. You just need to do it and keep doing it and you just create so much more confidence when you do what you say you're going to do.
Lauren Everts
Last question on here. What? What's the most important part of your skincare routine? You have beautiful skin. We gotta ask you this.
Sam Cutler
I mean, hydration is probably the biggest thing.
Lauren Everts
You're an inside out type of person.
Sam Cutler
No, I am every answer. I'm like, drink your water, people.
Lauren Everts
Inside out.
Sam Cutler
But really like staying hydrated. That's also topically. But consuming enough water, people don't actually drink enough water day to day. So they're not seeing the results that they would want in their skin because they're putting on things topically, but it comes at the cellular level as well. So yeah, I'm like all about the hydration masks. The. Everything that I can do to keep it hydrated is going to keep you looking younger.
Lauren Everts
You have a code for the audience and we have a giveaway. Okay, so you gave 50 off the annual memberships with code skinny at mindful. So yes, is so right.
Sam Cutler
So yeah, is so new. So is like software.
Michael Bostick
What's so it's new. Lauren.
Sam Cutler
No. Do you use notion?
Lauren Everts
Notion. No notions.
Sam Cutler
So I'm not a big like only Michael uses notion.
Michael Bostick
I don't use notion.
Lauren Everts
I had to look at X. I.
Michael Bostick
Know exactly what notion.
Lauren Everts
My team. I was like, you're gonna have to send me a text.
Michael Bostick
Lauren has been creating digital content and businesses for two decades and is the least tech savvy person I have ever met in my entire life.
Sam Cutler
My husband's probably my energy.
Michael Bostick
She tries to run her entire business off an iPad.
Lauren Everts
It works. It does work.
Sam Cutler
She seems to be doing quite well.
Michael Bostick
No notion. No.
Lauren Everts
Mind your own. I'm not. I don't need another way for people.
Michael Bostick
To get a hold email auto responder on for four years running. That's never.
Lauren Everts
It says, sorry, I'm in my creative element.
Michael Bostick
She responds to Emails. She'd be like, what are we doing about.
Lauren Everts
The email says, if anyone emails me, it says, I'm so sorry. Actually, it doesn't say sorry because that's a negative. It says, thank you so much for reaching out. I'm actually in my creative.
Michael Bostick
Let me tell you what else she does. Now that I'm on a rant, I.
Sam Cutler
Need to do that.
Michael Bostick
She decided that too many people had her phone number.
Lauren Everts
I changed it and she changed it.
Michael Bostick
But what she did. Which is okay to change it. She deleted her old number. But the old number had all the two factor authentication for everything. Our bank account, our passports, our global entry.
Lauren Everts
Everyone does not deserve access to your energy. This is the whole podcast. Every. I'm sorry.
Michael Bostick
So then what happened is we couldn't get.
Lauren Everts
I didn't tell him for a few days. I just changed the number. He's like, there's no number, babe.
Sam Cutler
The kids are waiting. Like, where are you?
Michael Bostick
And we had to go and do all. It's just. And I'm like, you could have just, like, changed the number but, like, saved the phone. It's insane behavior.
Sam Cutler
I honestly am. I have to say I'm with Lauren on this. Not necessarily changing the phone number, but you have to put protective barriers.
Michael Bostick
Of course.
Sam Cutler
But you can go to extremes now because people are going to extremes to get you. So it's fair to go to extremes to keep them out.
Michael Bostick
I've had the same phone number since I was 12 years old.
Lauren Everts
It is tragedy that's out. Sorry. It's time to change the old number. It's feeling like.
Sam Cutler
Are your exes still texting you?
Michael Bostick
I can't say.
Sam Cutler
Late night maybe?
Michael Bostick
No, I don't think. I don't think my exes ever want to hear from me again, to be honest.
Lauren Everts
I'm not going through your phone because I'm too overwhelmed, so don't worry.
Michael Bostick
Yeah, you could, though. I mean, like, honestly, like, no, I'm good. If you knew me when I was 12. It's the same number.
Lauren Everts
Reach mindful.s o m I n d f u l l. It's typically $299. And now it's 149. That's a great deal. I love what you're doing. If you guys want to win the giveaway, one winner gets a mindful membership. Gut instinct and mindful Merch. All you have to do is follow @mindful so on Instagram and tell us your favorite episode. On my latest post at Lauren Bostic. I love this episode. I think what you're doing is very true to you. And you just have to stay in your lane and put your blinders on and change your number.
Sam Cutler
Yeah, change my number.
Lauren Everts
Change your number and get a.
Michael Bostick
But just make sure you move the two factor first, like before you delete the number because I'm telling you, it's a huge pain in the ass.
Lauren Everts
I want to change it again.
Sam Cutler
Change it back to something else, something different. Yeah, we are. I love that you just said, like, just stay true to what you're trying to do. Yeah. We are disrupting an industry that was built by men for women.
Lauren Everts
Yeah.
Sam Cutler
And it has not been disrupted in years.
Lauren Everts
A lot of the industries need to be disrupted with that. I mean, even like you look at like the beverage industry or the food industry and like they're designing for women and it's indigestible. Right. Giving indigestion.
Sam Cutler
They're not even testing the market that they're building it for.
Lauren Everts
No.
Michael Bostick
I think this men just know better than you women. Oh, it's a fucking joke. Everyone calm down. It's a joke.
Sam Cutler
Michael Bostic was recently cancer canceled on his episode.
Lauren Everts
Where can everyone find you and say hello all your content?
Sam Cutler
Yes, I am at the fit fatal on everything. So come say hi. Hit me up in the dms. Mindful. So mindful. With two L's, they can check us out. We drop so much information. Honestly, if any of this resonated with you, we put so much nutrition information out for free all the time. I talk a lot about my healing story. So go look at some of the pictures if you're. You're curious of what we were talking about today. And yeah, just every woman has the opportunity to feel good and is worthy of it and deserves it. And I hope that this just lets women feel seen and recognized and feel like there's a community to turn to. And if we're that community, incredible. And we're there for you on the other side waiting at Mindful.
Lauren Everts
Thank you for coming on the show.
Episode: How To Fix Your Gut, Heal Inflammation, & Build Daily Habits To Elevate Your Lifestyle ft. Sam Cutler of MINDFULL
Hosts: Lauryn Bosstick & Michael Bosstick
Guest: Sam Cutler
Date: December 22, 2025
This episode centers on gut health, holistic healing, managing inflammation, lifestyle transformation, and the power of consistency in daily habits. Special guest Sam Cutler—founder of MINDFULL—shares her personal health journey, including overcoming chronic inflammation, acne, and gut issues, and details how these struggles inspired her career, her business model, and her approach to content creation. The conversation also delves into nuanced discussions of diet culture, social media’s impact on health narratives, and the experience of navigating public scrutiny.
Recomposition Over Weight Loss
Symptoms and Struggles
Root Causes Identified
Transparency Online
Impact on Community
Diet & Nutrition
Stress Management
Consistency Over Perfection
Small, Cumulative Habits
Viral “What I Ate on My Wedding Day”
Coping with Being “Cancelled”
Finding Growth Through Adversity
Sam’s “Day in the Life” (65:01)
Nutrition Stance
Supplements
Authenticity and Advocacy
Women’s Health & Industry Disruption
Vulnerability Pays Off:
Consistency is Power:
Perspective on Internet Backlash:
Mindful Living as Agency:
Sam Cutler:
Lauryn Bosstick:
Michael Bosstick:
This episode provides a raw, practical, and inspiring look into the intersection of health, social media, and entrepreneurship. Sam Cutler’s experience reflects the realities of modern health struggles, the necessity of advocating for oneself, and the importance of building supportive communities both online and off. Her actionable takeaways on nutrition, habit-building, and resilience in the face of public scrutiny are applicable for anyone seeking meaningful health and lifestyle change.
Connect with Sam Cutler:
For more information, find The Skinny Confidential Him & Her Show wherever you listen to podcasts.