LoveShackFancy's Rebecca Cohen On How To Turn A Dream Into A Global Lifestyle Empire

Summary

The Skinny Confidential Him & Her Show

Episode: LoveShackFancy's Rebecca Cohen On How To Turn A Dream Into A Global Lifestyle Empire
Date: October 16, 2025
Guests: Lauryn Bosstick & Michael Bosstick (hosts), Rebecca Cohen (LoveShackFancy Founder)

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Episode Overview

In this vibrant and insightful episode, Lauryn and Michael Bosstick sit down with Rebecca Cohen, the founder of the cult-favorite brand LoveShackFancy. The discussion centers around Rebecca’s journey from magazine editor to building a whimsical, vintage-inspired global lifestyle empire, her approach to storytelling and branding, the challenges of scaling, collaborating, and balancing motherhood and entrepreneurship. The episode is filled with tangible advice, honest reflections, and Rebecca’s signature charm.

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Key Discussion Points and Insights

1. The Origin of LoveShackFancy: From Backyard Bridesmaids Dresses to Global Brand

• Rebecca's Creative Start: The brand began when she designed hand-dyed bridesmaid dresses for her own wedding (00:30).
  • Quote: "I started hand dying these dresses in my backyard with my mom... and then I was like, oh, there should be a name. I should come up with a little name because I was gonna do pop ups." — Rebecca Cohen (00:30)
• The Meaning Behind the Name: Inspired by her family history, Victorian and vintage aesthetics, and the phrase “imperfectly perfect.” It combines her mother’s “Love Shack” sign with her own penchant for “fancy” things, a phrase drawn from British magazines (01:20).
  • Quote: "It's like you're not trying too hard, but you're just kind of, like, undone but, you know, gorgeous at the same time.” — Rebecca Cohen (01:20)

2. Building Momentum and Early Growth

• Accidental Business: Rebecca never envisioned LoveShackFancy as a movement or major brand—initially, it was a side project while she worked as a fashion & beauty editor at Cosmopolitan (02:47).
  • Quote: "I will never sell to department stores. I will never, like, make it a whole thing… I just wanted to make beautiful dresses to make girls and my friends feel beautiful." — Rebecca Cohen (03:17)
• Learning Along the Way: Introduced to the concept of showrooms, she hustled to get her pieces into stores like Urban Outfitters, Calypso, Bergdorf, and Revolve, alongside an early Shopify site (04:34, 05:55).
• Against the Grain: Stuck to her romantic, vintage style even though the market favored minimalism and modernity at the time (06:08).
  • Quote: "Everyone was like, okay, Rebecca, like, this is really pretty and romantic and feminine, but everyone right now is really into modern...And I was like, well, this is what my vision is." — Rebecca Cohen (06:08)

3. The Importance of Storytelling and Brand Experience

• Rebecca’s Editorial Roots: Storytelling and cohesive vision are at the heart of the brand—collections are sparked by inspiration from travel, customers, and vintage nostalgia (09:00). The stores, product, and even her home embody the brand.
  • Quote: “Storytelling is, like, absolutely everything. It is the way that...everyone's like, oh, you have such a cohesive vision and aesthetic… it starts with me and what I feel inspired by, with where I'm traveling.” — Rebecca Cohen (09:00)
• Branded Home as Extension: Her Architectural Digest-featured home carries the LoveShackFancy aesthetic authentically—antiquing, sourcing unique pieces, and reflecting an imperfectly perfect, vintage beauty (10:27–13:50).

4. Motherhood, Efficiency, and Work-Life Balance

• Efficient as a Mom & Entrepreneur: Rebecca describes the real juggle of fashion shows and school runs, incorporating her daughters into her work life, and the incremental efficiency that comes after having children (13:57, 15:12).
  • Quote: "I try to incorporate my girls...they were at our show last night… I really just try to incorporate them into as much as possible." — Rebecca Cohen (15:00)
• On Anxiety and Medication: Openly discusses experiencing anxiety after the first store launch and finding support through therapy and Lexapro, which helped her manage stress and avoid burnout (18:09–19:54).
  • Quote: "I started honestly talking to a therapist. I started taking Lexapro, which changed my life by the way. I’m the biggest proponent of Lexapro." — Rebecca Cohen (18:09)
• Letting Go of Perfection: Learned to delegate, rely on other parents, and accept that not every school function can (or should) be attended by her personally (18:05).

5. Scaling and Navigating Growing Pains

• Building a Team: Grew from a handful of employees and freelancers, eventually hiring directors and specialists to allow her to focus on creative vision (21:17–22:16).
• The COVID Pivot: COVID forced direct customer engagement (lives, Instagram, Zoom sales), more e-commerce, and creative resourcefulness (23:05–25:26).
  • Quote: "That’s when the E Commerce business really started to kick in … we had to make this really difficult decision, do we produce a summer collection or do we not?" — Rebecca Cohen (25:17)

6. Retail Strategy, Store Experience, & Real Estate

• Physical Stores: Stores are always community oriented, avoid traditional malls, and feel transportive—drawing inspiration from the likes of Ralph Lauren’s mansion stores (32:17–33:54).
  • Quote: "It needs to feel like you’re discovering something new and you’re being transported into this world." — Rebecca Cohen (33:13)
• Unique, Localized Experiences: Each store is tailored to its location, mirroring different regional energies (Austin, Dallas, Nashville, Palm Beach, etc.) (38:30).

7. Brand Collaborations and Extension

• Strategic Partnerships: Collaborations (Stanley, Lawless, Pottery Barn, Target, Kendra Scott, Victoria's Secret Pink, etc.) emerge from Rebecca's own interests and fill gaps the brand can't yet achieve solo (43:21–46:40).
  • Quote: "We really do all the brand storytelling, the creative and everything...something that's really accessible and easy for anyone. It’s really like a way into the LoveShackFancy world." — Rebecca Cohen (46:04)
• Branded Packaging: Extreme attention to detail and the "unboxing" experience—“almost like a PR box” for every consumer (47:31–48:17).
• Nostalgic Connection: Aims to evoke a sense of childhood magic for customers of all ages (48:54, 49:07).

8. Entrepreneurial Advice

• Resilience & Authenticity:
  • Quote: “There’s so many times people said, ‘No, that’s not gonna work…’ But you just have to believe in yourself and follow your gut and—no matter what—just be resilient and not give up.” — Rebecca Cohen (50:01)

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Notable Quotes & Memorable Moments

• On Staying True: “My whole thing is very much like, storytelling… I just love to create visuals and love to tell stories that way.” — Rebecca Cohen (07:35)
• On the Brand’s Experience: “The experience is definitely the most important. From the music to the energy in the room, to the decor and the feeling.” — Rebecca Cohen (37:45)
• Advice to Entrepreneurs: “You’re gonna make mistakes… but you can’t give up. You have to filter out some of the noise and make sure that you’re surrounding yourself with people who do believe in you.” — Rebecca Cohen (51:01)

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Timestamps for Major Segments

| Timestamp | Topic | |-----------|-------| | 00:30 | Origin of LoveShackFancy’s name & DNA | | 02:47 | Unexpected beginnings & entrepreneurship | | 04:34 | First momentum: sales, showrooms, Shopify | | 09:00 | Storytelling and brand vision | | 13:57 | Motherhood/work-life juggle | | 18:09 | Burnout, mental health, and delegation | | 21:17-25:26 | Scaling, team, and the COVID pivot | | 32:17-33:54 | Store strategy and experiential retail | | 38:30 | Localized store experiences | | 43:21–46:40 | Brand collaborations: strategy & origin | | 47:31-48:17 | Unboxing & packaging magic | | 50:01 | Resilience, believing in your vision |

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Fun Personal & Closing Moments

• On Her Home: Rebecca’s home is her “authentic” aesthetic playground and sometimes inspires store design (10:27–12:11).
• Mother-Daughter Bond: Incorporates her daughters into the brand and events as often as possible (15:00).
• Date Nights, Dancing & NYC Energy: Loves to go out dancing, concerts, and late nights—“I don’t like to rest. I don’t nap.” (58:34–61:26)
• On Being a Real Housewife: “Maybe you should be a Real Housewife of New York!” jokes Michael, to which Rebecca laughs off (58:51).
• Future Brand Dreams: “I really want to do LoveShackFancy restaurants. LoveShackFancy hotels. Maybe we need like a spa together…” (68:41)

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Where to Find and Shop

• Shop: loveshackfancy.com (code SKINNY for 15% off)
• Perfume Mention: Secret Crush (the newest gourmand fragrance)

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Conclusion

This episode gives a front-row look at the heart and hustle behind LoveShackFancy, packed with whimsical energy, solid tactical advice, and honest talk on resilience, reinvention, and maintaining one’s vision through industry shifts, personal growth, and the balancing act of modern entrepreneurship. Perfect for founders, creatives, and anyone who loves a well-told brand story.

Transcript

[Lauryn Evarts]

The following podcast is a Dear Media Production. She's a lifestyle blogger extraordinaire.

[Michael Bostick]

Fantastic.

[Lauryn Evarts]

And he's a serial entrepreneur, a very smart cookie. And now Lauren Everts and Michael Bostick are bringing you along for the ride.

[Michael Bostick]

Get ready for some major realness.

[Lauryn Evarts]

Welcome to the Skinny Confidential. Him and her.

[Michael Bostick]

How does the name Love Shack Fancy come to you? How does the concept come to you?

[Rebecca Minkoff]

I knew you were gonna ask that question and I was like, it was the one thing everyone always, well, everyone always asks, what does Love Shack Fancy mean? And how did you come up with the name? Which is like a long winded answer, honestly. Because I started. So I started when I designed my bridesmaids dresses for my wedding. About when did I get married? 15 years ago. And I couldn't find the right dress. I designed this beautiful halter dress. And then I started hand dying these dresses and my backyard with my mom, essentially because everyone wanted to buy them. And then I was like, oh, there should be a name. I should come up with a little name because I was gonna do pop ups. So my mom had this sign that she would put in her friends, like rental houses in the Hamptons. She would cover, like, let's say there was a, a gross sofa or something and she would put lace or fabrics. And then she had this little sign that she would put up called the Love Shack. So it was this sign and it was always very much like what I grew up with. Like everything was kind of imperfectly perfect. It was vintage but beautiful. Like gilded mirrors that were kind of falling apart, beautiful laces, but like little rips in it, you know. And I grew up with Victorian dresses and all of this vintage. So then I was like, what's the name? Is it Rebecca Beck? Da da da. And so then it was like Love Shock. And then. But that wasn't right because I'm kind of also fancy. And Love Shock is very much like the beachy side of it. So I was like, there needs to be another part. And there was actually a British magazine, Red, who was doing a photo shoot. They kept saying, I fancy this, I fancy that. I'm like, I love the word fancy and I love fancy things. So then my mom was actually going to do a website. This is like before websites even existed, a vintage clothing and prop styling called Love Shack Fancy never ended up happening. And then when I was coming up with the name, I was like, the only thing this is, is Love Shack Fancy. Because it's just, it personifies like the way I love vintage, the way I love Kind of the imperfectly perfect. And it's like you're not trying too hard, but you're just kind of, like, undone but, you know, gorgeous at the same time. It's like that tousled hair. The. You know, the dresses can be a little crinkled. They don't need to be perfectly steamed or, you know, it's just that butt.

[Michael Bostick]

So when. When you have this idea in the beginning, did you imagine it to be such a movement and a lifestyle?

[Rebecca Minkoff]

No. Oh, my God, no. No. When I came up with the idea, I was a senior fashion and beauty editor at Cosmopolitan magazine. I was working, like, 24 hours a day and getting paid, like, no money, because that's just what magazine life is like. But I loved my job so much. I was there for eight years, and I had interned. Prior to that, I had interned at every magazine. And I grew up going to my mom's office. She was a creative director at Seventeen magazine. So my whole life, I wanted to be a creative director at a magazine. I like Live, Breathe, Eat, slept magazines. Then that all changed, and I decided to do. To come up with this little project. And that's when the name Love Shack Fancy was like, oh, I'll just do a little side project called Love Shack Fancy. I'll sell some dresses. I will never sell to department stores. I will never, like, make it a whole thing and get into that crazy. I didn't know anything about, you know, I didn't even know what a sales show was. I didn't know how to do production. I didn't know how to do anything. I just knew I wanted to make beautiful dresses to make girls and my friends feel beautiful. And that was going to be called Love Shack Fancy. So I had no, no, no clue whatsoever when I decided to leave Cosmo. It was, like, the hardest decision of my life. I was, like, really emotional about it, and. But at the time, I mean, my husband was like, you work. Your BlackBerry's attached to you. You're working 24 hours a day, and you're really disposable. They don't really care about you. I'm like, they don't? Yes, they do. And he's like, no, you're. It's her smacks. I mean, you. You know, it's a big corporation. So I decided to start this little business called Love Check Fancy. And then I found out I was pregnant with my first daughter, Scarlett. And so I left Cosmo and then started this little project.

[Michael Bostick]

And at what point does it start to really gain momentum and you started to See? Oh, my God. This could really be something.

[Rebecca Minkoff]

So, okay, so then that was like, okay, so the first few years. So that's 2013, right? Scarlet's born 2000. Yeah. I had just. I mean, if you looked. So I was introduced actually through a friend. She's like, you need to get a sales showroom. I mean, I really learned, like, from the beginning. I'm like, what's a sales showroom? Oh, we should sell in LA and New York, so we should have a sales showroom. It was called the Globe Showroom in LA and New York traveled there. We were hand dying almost all of our own pieces. And I had the one halter dress and then decided to design a few other pieces to make it like an eight piece capsule. I wore mini skirts, like every day. So I worked on designing this perfect ruffle miniskirt, which is still our best selling piece called I don't know if you have one, but it is the ruffle miniskirt. So we had eight pieces and then we sold to stores that season and we ended up selling to, like, Urban Outfitters, Calypso Bergdorfs. It was great. Revolve was one of our first shop op. But I had no idea that then I had to, like, produce and deliver all the things once I got all the orders, you know, I was like, oh, this is amazing. So exciting. And then I had to figure out step two, how to produce it, how to deliver, how to do. So all of that was happening actually, like, when I was literally having Scarlet and it was like the craziest delivery of my entire. I mean, it was like insane. I was in labor for over two years.

[Lauryn Evarts]

How did you get those retailers interested? Like, what was the. How did you get the buzz?

[Rebecca Minkoff]

So you went to the showroom, you met the different. So the showroom introduces you to the different. That's why you have to have. Yeah, exactly. That's why you have to have. And this is like before dtc. This is before all these DTC brands.

[Lauryn Evarts]

Yeah. I was gonna ask you, like, if.

[Rebecca Minkoff]

This was ecom, everyone. And by the way, everyone was like, okay, Rebecca, like, this is really pretty and romantic and feminine, but everyone right now is really into modern. We're really into, like, primary colors. This trend is so done. And I'm like, but this is just who I am and what I love. And I love to feel, like free and romantic and feminine. Beautiful pieces I love. Everything's very vintage, inspired. And so it was like, no, no, no. And I was like, well, this is what my vision is. And the Collection is going to be what. And so we did sell. I mean, it was like, in small units, but so they got us into these stores and then. Which was great. And that was like. I also launched the website, which, you know, we launched on Shopify. I placed every single thing and didn't realize that you have to move all of it around. After I sat there for, like, months, placing where every. I mean, it was really the beginning. Instagram had started a few years ago, so I started showing everything on Instagram, using that as, like, a platform to. To tell my story, sort of have it, like, be my magazine, you know, and connect to my customers that way. So that sort of. And that was before it was shopping and before any of that. And at that time, too, it was really, like, huge retailers that were in wholesale. That. And so that was like, theory Diane von Furstenberg. It was like, there weren't really smaller independent brands then. You know, you sound like.

[Michael Bostick]

Through this story so far, you sound very resourceful. You're figuring it out. Is that something that's been ingrained in you since you were little?

[Rebecca Minkoff]

I am, like, a serious hustler. Yeah. And, like, very resourceful and very much like, okay. I mean, I had no. I really had no idea what I was doing and was learning every step along the way. So, of course. I mean, looking back, of course I could have hired. I mean, I just didn't know because there was no, like, bigger plan. And I said to. My husband's a real estate developer now. He works with me as well. But I was like, can. Can you help me with, like, a business plan? He's like, you don't need a business plan. I'm like, heather, how do we know anything, what we're going to do? He's like, we're going to just figure it out. Along the way, he helped me with, like, the numbers, the Excel, and all of that. I was coming up. My whole thing is very much like, storytelling. Cause that's my background as an editor, stylist. And I just love to create visuals and love to tell stories that way. So it was really like the operations part. All of that, I learned along the way. And it definitely took a few years. Like, when we maybe met in the beginning, I started Love Shack Fancy. It was very different. It wasn't following the path of what everyone was doing at the time. And it was still, you know, I definitely would say it was probably. I was probably breaking a lot of rules. I tend to not follow rules very often.

[Michael Bostick]

I think that's maybe what makes you stand out. Yeah. You know?

[Rebecca Minkoff]

Yeah.

[Michael Bostick]

How have you used storytelling with. With the brand throughout the last 12 years? Because obviously, like, you can really see this, like, the story really coming to life with all the collabs you're doing. What you just did at Fashion Week. How have you used storytelling throughout the.

[Rebecca Minkoff]

So, I mean, to me, storytelling is, like, absolutely everything. Like, it is the way that everyone's like, oh, it's. You have such a cohesive vision and aesthetic. I mean, it really is. It very much starts with me and with what I feel inspired by, with where I'm traveling. I mean, now it's like when I'm meeting the customers, when I'm traveling to our stores, we did this whole Prairie Romance Western Inspire collection. That's because we have stores all over the country now. So many in Texas. You know, we opened in Aspen. I was in Colorado, Nashville. Like, I see all the girls wearing the cowboy boots, the belts they love vintage. They're mixing. So I'm really inspired by, like, our customers and by everyone I see when I'm traveling, too. And I think the storytelling part is really it to me, that's it. It's the product that has to be the best, but the product starts with the story that I'm envisioning. And so I often start there with, like, beautiful vintage pieces that feel really nostalgic. And then I create these stories, and I'm always picturing, like, how the editorial of it is playing out, you know, how we're shooting it, how we're showing it, whether it's, you know, for. On Instagram, now TikTok, maybe we're Gonna get into YouTube now. We'll see. But so to me, that's, like, really, like, the most important, and it's the way that you really connect, I think, with everyone with this kind of. With a strong aesthetic.

[Michael Bostick]

You've also, like, branded your house, which is so cool. Like, when I saw a tour of your house, I want to say it was like Architect Digest or something, and.

[Rebecca Minkoff]

Oh, no. Yeah, but it was.

[Michael Bostick]

It was a big publication.

[Rebecca Minkoff]

It was Architectural Digest. And then Caleb. You probably saw that. That everyone's the Caleb. Yes, that's what it was. Yeah.

[Michael Bostick]

I showed it to my story.

[Rebecca Minkoff]

Yeah, It.

[Michael Bostick]

The house, like, embodies the brand. Was that strategic?

[Rebecca Minkoff]

How.

[Michael Bostick]

How does that work? Like the. Your girl's rooms? It's. You feel like you're in your world.

[Rebecca Minkoff]

Yeah, well, every. I mean, everything really is very authentic. Like, everything you see is what you get. I mean, this. It is what it is. Like, I Live, eat, breathe, sleep. But even though the house is love, it feels, but it's also different because the girls rooms are very. Are in the love shack. Fancy world. For sure. We use like our prints now, of course, they're like a little older and they want me to take the prince off their bed. But it's okay. We're going to deal with that in a few months. But, you know, I wanted to because we had just started actually developing our collection for. This is before we did our collection for Pottery Barn. I always wanted to have interior fabric. So we just took some of my favorite prints, placed it on the beds, did curtains, things like that. And then the rest of the house, we worked on it for like five years. We really. I source like every single piece of antique furniture and most of the pieces that go into the store. So everything is from my travels. Usually in Paris at the flea markets, at the Poohs, at the. You know, at all the. The markets and with all the antique dealers. Like, I source all of it. So it's. It feels like a similar aesthetic and sensibility. Yeah. And everything is like bound and like discover, you know.

[Michael Bostick]

Yeah.

[Rebecca Minkoff]

Nothing is and it's not. It's. Yeah, it's. And like the moldings, like everything is really, you know, so then maybe the moldings in our house. We're opening a new soho flagship store actually are. I'm so excited. Next month. And that's going to be a little bit inspired by the house, but in a much girlier way.

[Michael Bostick]

The house is beautiful.

[Rebecca Minkoff]

Thank you.

[Michael Bostick]

What's the secret to antique shopping? Got to give my husband a couple.

[Rebecca Minkoff]

Oh, ok.

[Lauryn Evarts]

I mean, you're going to start going.

[Michael Bostick]

Yeah, I'm really like, I'm into it.

[Rebecca Minkoff]

We did it.

[Michael Bostick]

We did it when we were in Aspen. I want to continue it. We. Let's do it.

[Rebecca Minkoff]

Yeah. You guys have to. I mean, there's so many. Great place. I mean, I go to all of the. There's Brimfields in Massachusetts. Well, you guys should go to. I should meet. I'm dying to go to Round Top, which I haven't got and. Have you ever done that? We source a lot.

[Michael Bostick]

We should go.

[Rebecca Minkoff]

Okay.

[Lauryn Evarts]

You got to go early, though.

[Rebecca Minkoff]

Yeah. So I. So we buy a lot of things for our stores because everything in our stores also, it's like one of a kind found. Chandeliers, tables, like, you know, it's beautiful. Everything. Thank you. So it's all just really found, discovered. Some are from Paris. I mean, it really depends like, and what the. Which store we're Looking for.

[Michael Bostick]

But are you like on websites, like first dibs, or is it like, cherish is good.

[Rebecca Minkoff]

First dibs? Yes. Is really good. Yeah. I look at all of those first dibs. Cherish. Live auctioneers. We go to Brimfield in Massachusetts for that show. We go to Paris. I go. We show our collection. Like we do sales in Paris, so I'm there. So I always go to the market and source furniture or clothing too. Round top. I've never been to it. I'm dying to.

[Michael Bostick]

And it took five years to do the house.

[Rebecca Minkoff]

Took five. It was through Covid. Yeah, it was.

[Michael Bostick]

Why does it take five years? Because you have to plan every detail.

[Rebecca Minkoff]

Oh, my God. Ask my husband. Because he's a perfectionist. He. He's a real estate. Yes. I mean, we had to plan every detail. But then it was through Covid then. I mean, it was just like a long, long, long process. We got, got. Got renovated the house and had to excavate downstairs, like underground. So it was like a whole thing.

[Michael Bostick]

And how are you balancing everything you're doing with your career, being so entrepreneurial and being a mom and a wife? I asked you that off air.

[Rebecca Minkoff]

Yeah, but what's.

[Michael Bostick]

What's.

[Rebecca Minkoff]

I mean, I think I just like go, like. I mean, this morning I woke up. Our show was yesterday. Stella, my younger one was like, mommy, daddy, who's taking me to school? Todd woke up with like. He had a bad sore throat. I was like, okay, I have to go back to bed for a little. She's like. I was, you know, I was just like, upstairs, down. She's like, no, you need to like. I think it's just. I texted everyone who can help take the girls to school. You know, I think it's just like. And I felt bad, of course. Cause she's like, I really need you to go. You know, it's a balance. So sometimes it's a giveaway or take. And she knows that, like, for example, this week is gonna be a crazy week for me at work. Actually the last two weeks. Cause leading up to Fashion Week, I like live at the showroom and it's really intense and it happens to be the first week of school. But it's just like knowing, you know, last Friday I made sure to go and meet the teachers and see school. Next week will be. I'll be there in the mornings for drop off. I think it's just really like a balance. And I try to incorporate my girls. Like they were at our show last night. They each could invite one friend. They were there until late. They had the best time. And so I really just try to incorporate them into as much as possible and to have them, you know, be a part of it. And then I try to be, like, as normal mom as I can. Other times, I guess in a weird.

[Lauryn Evarts]

Way, I feel like when we had kids, it forces you to get more efficient instead of. Does that make sense?

[Rebecca Minkoff]

Yeah.

[Lauryn Evarts]

Meaning, like, when I think pre kids, I think I wasted a lot more time, right?

[Rebecca Minkoff]

Well, yeah. I mean, the girls went to sleepaway camp this summer, and we were alone for. I mean, they went for. It's like, six and a half weeks. And it's actually crazy how much you have, like, no, like, logistics. No. But I'm like, oh, this is insane. Like, because you realize the rest of your life is like, it's all ants. It's all decisions organizing who's going. Like, you'd have no second to really.

[Michael Bostick]

Not stay in the East Coast. I know what is going on. You got to explain.

[Lauryn Evarts]

I don't think I could let my kids go.

[Michael Bostick]

No. I said, that's going to camp.

[Lauryn Evarts]

It's a normal thing.

[Rebecca Minkoff]

No. Yes.

[Michael Bostick]

And we said that when we talked to you last year is like, oh, the kids are at camp for six weeks.

[Rebecca Minkoff]

I know.

[Michael Bostick]

Like, I'm sitting over here, like, grading through it. Do I need to send them to camp for six weeks?

[Rebecca Minkoff]

Yes.

[Michael Bostick]

I mean, it's not a California thing.

[Rebecca Minkoff]

It's not a California thing. I did go to sleepaway camp. I loved it. But we also said. Cause we would travel in the summers with the girls, which they love traveling. And we were always like, okay, they're not gonna go. They're just gonna be those girls that, you know, travel with us and we're gonna have. And then once, I think Scarlett actually went a little bit later, she went. Going into. Was it fifth grade? Fifth or fourth grade. So a little bit later started off with three weeks and then went for the full session, and they go to a girls camp. Like, it's pink and purple. It's. No, they're obsessed. Don't. Like, they, like, live, breathe, eat, sleep. Their sleepaway camp now.

[Michael Bostick]

Wow.

[Rebecca Minkoff]

Yeah, you'll have. Because that sounds fun.

[Michael Bostick]

It's.

[Rebecca Minkoff]

It's really fun. It's great. Number one thing, honestly, also is they're not on any type of technology for the whole time, which I think is so. And they can just be kids, and they can be. They're in a bubble that is, like, free of, like, anything else, and they're just, like, free to be happy and, like, you know, it's so old school. It's really good.

[Lauryn Evarts]

We had Jonathan Haidt on the show yesterday who wrote that book, the Anxious Generation.

[Rebecca Minkoff]

Oh gosh. It's been in my. I can't read. I put it away. I don't want to get too anxious generation. I was going to read, I'm like, I'm going to get too anxious.

[Lauryn Evarts]

That kind of play based childhood that we all grew up with is. He was saying, it's so important.

[Rebecca Minkoff]

It's so important. And then you realize, then they come back and they like actually don't want to be on their phone. They want to like just be together. They want to play like.

[Michael Bostick]

Yeah.

[Rebecca Minkoff]

You know, and as they get older it's tough. So. And it's really more like the pressure from everybody else too, like because their other friends are involved in, you know.

[Lauryn Evarts]

He was saying the solution is that like you have to get together with a bunch of parents and like call the other parents and get them all on board. And I was like, that seems like a lot of outward communication.

[Michael Bostick]

Yeah.

[Rebecca Minkoff]

Oh my God.

[Michael Bostick]

That's actually my next question is I. This is a selfish question. Hey, how are you dealing? Like, how do I ask this?

[Rebecca Minkoff]

With social media? With the girl?

[Michael Bostick]

No, no. Yes. I do want to ask you about that. When you're being a mom and you're at school and there are all these like mom back to school events and you're running this huge business.

[Rebecca Minkoff]

Yeah.

[Michael Bostick]

How do you.

[Lauryn Evarts]

I'm staying out of this topic.

[Rebecca Minkoff]

Well, like the mom, I mean, it depends. Like in the beginning I was going to like every single thing. And then I started actually, I mean it was too much. Like I realized that I was trying to do absolutely everything and be like. And then my younger one was like, why can't you just be like a stay at home mom? When I grow up, I want to be a stay at home mom so I can go to every, you know. And like I think my older daughter, she was, has, I mean I started Love Shack Fancy when she was born. So she really is a part of like every single. And so I think she understands it a bit more also. She's older, but even when she was younger she did. I think I definitely burned myself out a few times and I would like got like definitely anxiety when I was trying to do everything. And then I started honestly talking to a therapist. I started taking Lexapro, which changed my life by the way. I have to say. I'm the biggest proponent of Lexapro. And it just made me like take deep breaths and Realize, like, okay, if I'm going to be so busy and I'm going from Fashion Week in New York to then Fashion Week in Paris, and I'm coming back, and then I need to be at a parent teacher conference in the morning, and I'm going out and I'm not sleeping. Like, and then if we're going to take the girls in the week, like, it was just too much and there's no stopping. So I think you have to understand the balance of, like, what's good for you, which is what I had to do. So, like, if I'm crazy, then I know I need to take the next few days off, you know? And then I know that, okay, there are gonna be certain parent teacher things, or I'm missing, like, back to school for middle school. Like, my husband will. He has to, like, I'm like, you have to go if I'm not gonna be there. Or morning coffees, things like that. You just have to figure out, like, what. What's really worth it, and. And also rely on other parents to kind of fill you in, because at the end of the day, not all of those things are. Are that important.

[Lauryn Evarts]

What does the Lexapro do?

[Rebecca Minkoff]

Lexapro?

[Lauryn Evarts]

Yeah. What is it? Like, what does it. What does it do for you?

[Rebecca Minkoff]

It's calm. It's like, the most. Like, I don't obsess over every single thing. Like, I started developing anxiety. I never had anxiety before. I started developing anxiety after we opened our first store, which was like, six years ago in Sag Harbor. And that's when, like, I realized. When we opened this first store, I was like, we're just gonna have one little store in Sag Harbor. It's gonna be this tiny, cute store, and I'm gonna bring my vintage in, and I'm gonna bring and all this stuff, and. And that's it. Like, we're gonna just have a cute little neighborhood store. That was, like, my dream. And we found this little place, and I didn't even think anyone was gonna come. And when we opened the doors, there were, like, lines of mothers, daughters, little girls, teen. And I was like, how? Like, we opened the door and literally it was like every. First of all, everything was, like, destroyed, taken. It looked like it was like a crazy house party in the store. And I was, like, picking everything up, going to the stock room. I mean, I had no idea what I was doing. And that was like, the moment where I realized, like, oh, my gosh, this is seriously something. And what am I gonna do? I have no idea. How I'm going to now move that forward. So that's when I like started to develop anxiety. The girls were young. I was really trying to balance like everything. Really didn't have the right support system, like from my own team. Like I hadn't hired directors and like top people to help.

[Lauryn Evarts]

Was it like you felt like the thing was just kind of getting away.

[Rebecca Minkoff]

I was like, I have no idea what I'm doing and this is like a huge thing. Like, I can't do this myself. Like, what is going on? Like I. Am I going to just like close this? Like, because I can't do this by myself. So then I ended up like meeting this amazing woman, Jill, and she was like, okay, take a deep breath. Here's what we're going to do. We started to plan out like how to move forward with the business now that we were starting to open stores, now that we, you know, I wasn't going to be able to do the. I was doing the buying for the stores. I don't know how to buy for like I was doing it based on what I loved, not by numbers, merchandising, whole, you know. So we worked for like a few years to really build an incredible team, which luckily we have now, which was able to take us to the next level and let me just handle like the creative, the storytelling, like all the visuals, things like that. And then really hired an amazing team to do everything else that allows Love Shark Fancy to have the success that it has now. So what are some other like, save.

[Michael Bostick]

My growing pains that you've had as you scale, there's like different chapters.

[Rebecca Minkoff]

Yeah, that was like the biggest one. That was when we opened that store and we were not equipped. Like we didn't have these departments. We didn't have. I mean, we didn't have full time employees. I mean maybe we had like five full time employees at that point, you know. And even for the first few years I had freelancers, it was just like very sort of. There wasn't like a master plan in the beginning because we just didn't know that it like Love Shark Fancy was going to become an actual real business. And I didn't really know where it was, so. And then we ended up opening stores and then actually Covid happened. So then, so that was six years ago. So then we were already planning to open another store in Bleecker street, which we opened down the street from our house, our old house. And I would like go in, I would do the windows. I was very hands on doing all the things There as well.

[Michael Bostick]

It seemed like very hands on with the brand.

[Rebecca Minkoff]

Yeah. And so that was like, I would go every morning, do the, change the windows, like, be in the store, work with the shop girls. Like, I was really, really hands on. And we were working on our next door in Palm beach. And that's when Covid happened in March. So things really shifted in terms of. I mean, that was the scariest thing. I was like, are we going to close the business? What are we going to do? All the wholesale accounts didn't take their orders, so we had to take it all through E Commerce. And then, you know, we had some of these stores. So how are we going to work with the stores? We're going to do lives. That's when I really, like, went, you know, directly and started connecting one to one with our customers. Doing all these, like, lives and talking to them about. I mean, I had myself and all of the girls that work for us. Like, we were the models. We smart changed my garage into a photo. Like, that was where we did all the photo shoots. We. I got a house. Actually, we rented a house in Sag harbor that I had a bunch of our team members come to. We did sales out there. I mean, it's crazy to even think about it. Like, we sold, you know, through zooms and like all the stuff. And it was just like, I don't.

[Lauryn Evarts]

Know, like, I forgot about that moment in Covid when everyone.

[Rebecca Minkoff]

I mean, it was like crazy. It was like we just didn't know what was going to happen next.

[Lauryn Evarts]

Everyone's going live all the time.

[Rebecca Minkoff]

Yeah, going, doing lives. Like, we were just like, fighting to like, survive, basically. And then that's when the E Commerce business really started to really, like, kick in and do really well. And that's when we had to make this really difficult decision. Do we produce a summer collection or do we not? Because I was like, we can't let our customers down. We always produce. Summer is like our big season and let's just do it. So we still did it. We worked, like, closely with our partners. The time in India, I mean, we were doing, you know, we were making the mask, we were doing all that stuff, but also still just moving ahead. And that's when things really started to shift also in terms of real estate and business. And my husband got much more involved because all these opportunities came up. Like in Highland Park Village, we never would have been able to afford a store there or get into a store there. There was a huge wait list. But then at that time, you know, we had opportunities where we could actually afford a reasonable rent, get a store open. And then that's when Texas started happening, you know, Austin. We signed a deal when that was going on. So we got really, you know, like when everyone was closing, we were opening.

[Michael Bostick]

The other day I got a rash on my chin and one of the things I did was I immediately ran to take my probiotics. So I upped my dose because whenever I have any kind of rash or any kind of pimples, I feel like it's my gut telling me something. The probiotics that I take are by Just Thrive. I have been taking this specific brand forever. I have had the founder on the podcast three times because she's so knowledgeable about the gut and the products that she has have so much integrity behind them. They're award winning, verified products and everything is designed to help with your digestive health and your full body wellness. So that's why whenever I get any kind of flare up, whether it's a pimple or like I said, a rash, I reach for my Just Thrive probiotics. You really can't go wrong. I will take their probiotic, I will crack it open and I will put it in my kid's smoothie too. They have a Just Thrive digestive bitters which even supports natural GLP1 production and helps you control cravings, keeping you satisfied longer. So those are probably the two products that I would tell you to try from this line. Those are the ones that I like to use. You can try Just Thrive probiotic and Digestive bitters today risk free and save 20% with code TSC. Go to justthrivehealth.com and use code TSC. See the difference for yourself or get a full product refund, no questions asked. That's justthrivehealth.com code TSC. And just so you know, I like to take this in the morning with my lemon electrolyte water. I do usually like two or three. That's justthrivehealth.com, code TSC.

[Lauryn Evarts]

Let's take a quick break to talk about fatty 15. Ever since I discovered fatty 15 with Dr. Stephanie Van Watson who came on this show and who's the founder of Fatty 15 on this podcast twice now I have been taking this stuff every single day and I feel incredible, which is why I'm so excited to share with you guys this incredible scientific breakthrough to support our long term health and wellness. C15 is the first essential fatty acid to be discovered in 90 years. And get this, studies have confirmed that it's three times better, broader and safer than omega 3s. The origin story is that Fatty 15's co founder Dr. Stephanie Van Watson, who again has been on this podcast twice, discovered C15 as the first essential fatty acid to be found in over 90 years while working with the US Navy to continually improve the health and welfare of aging dolphins. Yes, you heard that right if you want to get science about it. Studies show that C15 works by strengthening ourselves, improving our mitochondrial function and protecting us against damaging free radicals. The result? Better long term metabolic, liver and heart health. And here's the thing, it ends up that many of us are deficient in C15, which results in weaker cells that make less energy and quit working earlier than they should. All of this then makes us age faster, sleep more poorly and feel sluggish. If this sounds familiar, it's likely because you're deficient in C15. Fatty 15 is a science backed, award winning, vegan, friendly and pure C15 supplement. By replenishing our cells essential C15 nutrient, fatty 15 effectively repairs our cells and restores our long term health. Fatty 15 is on a mission to replenish your C15 levels and restore your long term health. You can get an additional 15 off their 90 day subscription starter kit by going to fatty15.com skinny and using code Skinny at checkout.

[Michael Bostick]

I am such a big fan of red light. I do it every single day. I cannot tell you how beneficial it has been. I actually did a whole episode just dedicated to red light. So there's this brand, it's called Bon Charge and it's a holistic wellness brand with a huge range of evidence based products to optimize your life in every way. Everything's founded on science but inspired by nature. So all of their products adopt an ancestral way of living in our modern day world. So from everything to blue light glasses to infrared saunas to red light therapy to EMF management to circadian friendly lighting, Bon Charge products will help you naturally address the issues. I personally am a fan of the EMF management. I also like the red light therapy like I said and I'm huge on winding down while I read my Kindle. With blue light glasses you can't go wrong. The best though is their red light face mask. So definitely check it out. If you want a red light mask with zero EMF radiation, if you want something with zero flicker, if you want something sleek, this one does not disrupt your sleep. It's really great. I've found whenever I have a pimple or acne or inflammation, I like to use red light, like 20 to 30 minutes a day, but says that you can use this for 10 to 20 minutes a day and you'll be good. It's really easy to use. You can, like, watch TV and use it. Go to boncharge.com and use coupon code skinny to save 15 off. That's B-O-N-C-H-A-R-G-E.com. use code skinny to save 15 off.

[Lauryn Evarts]

This episode is sponsored by Cotton. Let's take a quick break to talk about cotton. As someone who's constantly refining my routine, from what I eat to what I wear to what I invest in, I've learned that the materials we surround ourselves with matter more than we would think. That's why I've made a conscious shift towards wearing more natural fabrics, especially cotton. It's timeless, it's versatile, and it's rooted in something real. Cotton literally comes from the earth, a flower that transforms into a soft, breathable, durable fabric. You can't beat that. Cotton is incredibly gentle on the skin. It is so hot out here this summer in Austin that you need something that breathes. It's hot everywhere, to be honest. So having something that breathes and cool and keeps you fresh and energetic is so important. It's obviously naturally hypoallergenic, especially as the weather warms up. I find myself reaching for it more and more these days. But it's not just about comfort. It's also about quality. So cotton lasts. That's so important. Nothing worse than having clothing that just falls apart. Cotton lasts and lasts. It holds its shape, and most importantly, it fits my lifestyle. Whether I'm heading to the office, at the gym, traveling from day to night, cotton moves with me, not against me. And when I'm investing in something, especially now as a parent, I want it to be well made and built to last. Cotton checks that box every time. It's reliable, it's elevated, and it just fits how we live. So here's my advice. Check the tag when it's made with cotton, you're choosing something that's better for your body, better for your skin, and built to last. You'll feel the difference in your skin will. Thank you. Cotton is the fabric of our lives. To learn more, visit the fabric of our lives.com again. That is the fabric of our lives.

[Rebecca Minkoff]

Calm.

[Michael Bostick]

So how do you and your husband work together? Like, what's the energy?

[Rebecca Minkoff]

So he's really like real estate? He's the one. He is. And he's, like, not afraid to Take chances. And I'm like, we can't open another store. Like, we can't do. Like, no one's gonna come. Like every time we would open, I'm like, no one's gonna come. How's any. You know? And he's like, rebecca, just trust me, listen to me. He's really smart in terms of the real estate, in terms of locations, any up and coming neighborhoods. Like, I mean, how does he decide.

[Lauryn Evarts]

On the location in the city?

[Rebecca Minkoff]

Nashville? He decides. I mean, he really knows what's going on, I think in like the markets. And he sees where. Depending, like we know where all of our customers are, depending where there's schools, whether we have such a multi generational. You know, we always say like babies to 80s, but it really is like we love to have. We love to be in neighborhoods where there's a strong community, you know, so we haven't opened in any like traditional malls. We love to work closely with, you know, like a Highland Park Village or in Palm Beach. We, you know, we work with the Royal Pontiana. Like, it's amazing. That's one of our best, best stores. And it's really like a very small, outdoor, sort of high end, but community driven experience that we then create our own experience within.

[Michael Bostick]

So I went into the store in Aspen and that's exactly how it feels. Yeah, it has a warmth to it.

[Rebecca Minkoff]

Yeah. And that was really important. Like I did. I feel like when we were opening stores, everything was so cold. I would feel so intimidated when I would walk into a store and I'm like, you know, and I'm like. And everything is like one, one, one little thing. And like it was that minimal time when we were starting to open. I was like, no, it needs to feel like you're discovering something new and you're being transported into this world. Like when I'm in Europe or and I'm in a. I love vintage shopping. I love antique shopping. When I look up at the chandelier, like, I always want to discover something else. So it was really important for me to have our stores feel like that. Like you're always discovering. I mean, I would say Ralph Lauren for sure did it best. Like, I grew up going to that Ralph Lauren mansion when I was young on the weekends and I would just be like, oh, I want to live in this world. I want to jump in that bed.

[Michael Bostick]

You grew up going to the Ralph Lauren mansions. What do you mean?

[Lauryn Evarts]

In the Upper east side?

[Rebecca Minkoff]

Yeah, there was like that Ralph Lauren mansion. Like, it's like the. They're big now it's the men's flagship. But like in the 80s and in the 90s, that was like, where my mom and I would walk. I grew up in New York City, and we would, like, go there to, like, as an activity, like the music, the bet. Like, I remember, like, sitting in the. And even when I was older, even when Todd and I would travel, like, anytime we would go into, like, I feel like Ralph Lauren stores were the most transportive. And I miss that. Like, that. Like, it's like a big hug, you know, And I. And it was like, very welcoming and it's very experiential, and it feels like you're really immersed in a world and I don't know. So I think that was definitely something that inspired me from a little age. And then when we started to open our stores, that was just really important. Like, I just wanted them to feel very welcoming. Like a girls club or guys. I mean, dads love it too. Like, dads take their daughters. Todd's always like, where's the dad's gonna sit?

[Lauryn Evarts]

But there's one in Austin.

[Rebecca Minkoff]

Yeah, there's one in Austin.

[Lauryn Evarts]

I'll take my daughter.

[Rebecca Minkoff]

Yes.

[Michael Bostick]

My daughter loves this.

[Rebecca Minkoff]

We'll do a whole special.

[Lauryn Evarts]

Do you know where it is?

[Rebecca Minkoff]

Right on Congress.

[Lauryn Evarts]

Okay, cool.

[Michael Bostick]

Yeah. It's so cute. It's the one. That's what.

[Rebecca Minkoff]

I love that store. The girls are amazing. The girls who work in our store also are just so fun. There's always music, there's war. Like, there's like, they. I wanted them. They're supposed to be like your best friends. And that's the thing. Like, even, you know, even if you're buying a little, like, travel spray perfume or if you're getting. We have like little ribbon bars. If you're getting a little ribbon or if you're buying your graduation dress or. Or something really important and big and special, like, no matter what, it's supposed to just be like a really inspiring, beautiful experience. So that was.

[Michael Bostick]

My daughter. Got to make like, beads or something.

[Rebecca Minkoff]

Yeah, yeah. We always have, like, little beading stations for the girls because. And also, I don't forget, like, I started all this when having two daughters myself, and I felt like there was no place to take the girls. And like, that's how we started even. It's always my dream to do. Have something. I was like, if Pottery Barn kids or if I could have a love shack fancy dollhouse and a love shack fancy bedroom and love shack fancy, you know, curtains and bedding and all this stuff. And that didn't exist then, so now it exists. I mean, we had. When I was young, I was like, Laura Ashley was like, the most similar thing, but then I liked of it, and it wasn't cool. My mom would, like, make me wear Laura Ashley, and it sounds like you mostly.

[Michael Bostick]

I have to tell her something that I. In Zaza's bathroom, we have your wallpaper, which is so.

[Lauryn Evarts]

She's five.

[Michael Bostick]

She's five. My goddaughter and Zaza both have the wet brush detangler, which I.

[Rebecca Minkoff]

Yes.

[Michael Bostick]

Our favorite. In pink.

[Rebecca Minkoff]

Yeah.

[Michael Bostick]

And then we just got the vanity for her room. It's that. Remember that you walked in her room and you were like, wow. We got rid of the Amazon vanity and we upgraded to your vanity. I'm going to show it on my Instagram story. So cute.

[Rebecca Minkoff]

Oh, my God. It's all so cute.

[Michael Bostick]

When you just said Laura Ashley. That's exactly like. It's. It has that energy, but it's, like, updated.

[Rebecca Minkoff]

Right? It's updated. And it's also like, Laura Ashley used to be, like, what your mom would make like when you were matching. I just remember. And she would force you to kind of wear it. Love shock Fancy. That's also the thing about Love shack fancy. It's very. It's still cool, which I love that it's, like, cool for little girls. It's cool for, you know, like, teenagers. It's cool for the moms, like, and everyone can find something different now. Dads, too. We make men's. We're doing swimsuits.

[Lauryn Evarts]

I'm gonna have to go check it out.

[Rebecca Minkoff]

We'll send you some. Cool.

[Michael Bostick]

Your pants. And you're wearing, like, Love show.

[Rebecca Minkoff]

Trust me.

[Michael Bostick]

Boxers.

[Rebecca Minkoff]

No, trust me. We are going to love. The swimsuits are the best swimsuits. You're gonna be addicted to them. I swear.

[Lauryn Evarts]

Watch. I'll just be out there on a Tuesday. Love shack Fancy. Yeah.

[Rebecca Minkoff]

You can all match, too. You can mix and match with a cute hoodie. So we'll set you up for a whole experience.

[Lauryn Evarts]

It sounds like you really focus on the experience first before the other things.

[Rebecca Minkoff]

Yes.

[Lauryn Evarts]

Is that wrong?

[Rebecca Minkoff]

No. Yeah. The experience is definitely the most important. I mean, I think even in the beginning, it was all about the experience. And that goes back to the storytelling and that goes back to everything from. I mean, it's like, from the music to the energy in the room, to, like, all of it and to, like, the decor and then just to, like, the feeling, you know? So I think I love experience. I love. I love to, you know, I Love, good energy, and I love to travel. I think that really is an inspiration. And I love to have a good time, go to a great party. And so I think that's what we bring into our stores as well.

[Lauryn Evarts]

It sounds like it almost like the experience dictates what's in the stores for. For purchasing. Is that sound strange as I'm hearing you talk? No.

[Rebecca Minkoff]

Yeah. No, I mean, it definitely does. And also, what's. What's fun and interesting is that, like, so many of our customers go to all the different stores, and then they have different experiences at each one. Austin is very inspired by Austin and the energy of Austin. You know, we have, like, obviously more of the cowboy boots and the cowboy hats, and it's kind of cool. It's different than the Dallas store, which is a little more fancy Texas, and Austin's a little more cool, vintage, you know, like music.

[Lauryn Evarts]

Just the bums down there.

[Rebecca Minkoff]

Rock and roll. Yeah. Like, we love it. And then Houston is different as well. And that's different from Nashville and that's different from our Palm beach store. And that's, you know, so everyone really has its own. We take inspiration from where the store is located and, like, the community there. That's always, like, the first place to start.

[Michael Bostick]

What's something that not a lot of people know about you?

[Rebecca Minkoff]

Not a lot of people know about me? Well, a lot of people do. I'm always into high heel, so that maybe I do wear sneakers when I work out. That's about it. Oh, a lot of people don't know which they're really. First of all, I do wear jeans. Everyone's like, oh, my God, are you wearing jeans today? Yes, I wear jeans, and I wear them usually in the winter or when I'm going to a concert. And I wore black all the time in my 20s and was like, much more like rock and roll. Always a leather jacket. I was always in miniskirts, but. But I wore a lot of black and was more like a rock and roll. And I only really, really fell in love with pink as, like, connected to my soul, like my spirit animal. When I had my daughters, when I had Scarlet first.

[Michael Bostick]

Did you meet your husband in a leather jacket?

[Rebecca Minkoff]

Probably. Cause we met at Bowery Bar in New York City in NoHo when I was in college at NYU. He had graduated from Tulane, and I was probably wearing. I know I was probably wearing this jacket that I still am upset that I can't find. It was like a distressed, like, motorcycle jacket. I probably had, like, a cute little, like, tank underneath. And Like a mini skirt. That was definitely, probably.

[Michael Bostick]

Did she come up to you?

[Rebecca Minkoff]

Well, we knew each other through. I knew his siblings, so they actually went to school with them. Never met him, but we had mutual friends. So when one of my friends introduced us, she's like, this is Todd. And I was like, oh, my God. And he had this huge smile on his face, and he was just, like, sitting there, like, very cool, but, like, cute teddy. Like, I was like, oh, my God, I can't believe I'm finally meeting you. And. And that was when we first met, and I was. I think I was a junior. Was I a junior at nyu? Yeah, I was a junior.

[Michael Bostick]

Are you guys bringing work now into the bedroom, or do you separate it? I've heard very mixed answers on this because Michael and I work together, too.

[Rebecca Minkoff]

Yeah.

[Michael Bostick]

And some people are like, we don't even let it enter our ether. It doesn't come in our home. And other people are like, we're talking about QuickBooks while we're showering.

[Rebecca Minkoff]

Oh, yeah. No, I mean, it comes into. But then the girls are like, can you guys stop talking about work? And so we're very much in that phase now where we. We used to be way worse. And it was like, well, think about, you know, during the years of COVID Like, that was. Obviously, we were all home, so. And that. That was like, I know. Crazy. And now we. Even though we work together, like, we're not really in meeting. We are for beauty. Like, Todd is really spearheading fragrance. He's obsessed with it. He's like this new person who is. He's like, our nose, essentially. He and fragrance is doing so well.

[Michael Bostick]

Are you going to spearhead fragrance for me?

[Rebecca Minkoff]

Yeah. If I do a fragrance, he's like.

[Lauryn Evarts]

My nose broken too many times. I can't smell anything.

[Rebecca Minkoff]

So he is like. And then. But fashion. Like, he can't, like, go near and he can't. And, like, creative ideas and things like that. So we don't. But when it's things like. I mean, sometimes, like, Rebecca, you need to approve the furniture for the Soho store. And he'll say that at home. I'm like, okay, can you just leave it? Like, he'll remind me of those things. But we try not to talk about it too much. But definitely. I mean, there's. Obviously, we do. You know. But then our daughters are like, stop.

[Lauryn Evarts]

I don't think it's possible to not bring it in if you're doing those things. It's almost like the restrictions around the thing make it harder on the relationship.

[Rebecca Minkoff]

Right.

[Lauryn Evarts]

Does that make sense?

[Rebecca Minkoff]

Yeah. And I think it's just like, I'm like, girls, like, we're not fighting, we're just talking. We're having a conver, you know, it's just so we do do very different things. Like, and he tries to, you know, and we don't. Anything stressful. We're trying not to talk about, like, anything stressful or serious. I'm like, if you want to talk about that, like, then let's like, you can schedule a meeting.

[Lauryn Evarts]

I like to talk about the stressful things right before bed. I like to talk about.

[Rebecca Minkoff]

I can't, like, put on.

[Michael Bostick]

You're like, did you see page four?

[Lauryn Evarts]

Look at this tax return.

[Rebecca Minkoff]

The page 12. I know, I know.

[Michael Bostick]

I'm like, can you just take a break?

[Lauryn Evarts]

Because I need to. What is it called? Emotional residency. Is that what I need?

[Michael Bostick]

Yeah, he wants me to take emotional residency. So if he feels stressed and panicked about something, he projects it onto me. And if I don't take the same reaction, then he gets upset.

[Lauryn Evarts]

No, no, no. That's not.

[Michael Bostick]

That's not what it is.

[Rebecca Minkoff]

Exactly what it is.

[Lauryn Evarts]

I need to validate that I'm either thinking right or like, I'm being crazy.

[Rebecca Minkoff]

Right.

[Lauryn Evarts]

So, like, if she's like, calm down.

[Rebecca Minkoff]

Like, okay, right, right, right, right, right.

[Michael Bostick]

How did you guys decide and was this in the strategy to do all these strategic co brands? So the ones that I've seen, and I'm sure you have 20 more, is you have the Stanley, which you're drinking out of. Go see it on YouTube.

[Rebecca Minkoff]

I don't go. And actually I brought the large. The new one. The new size is my favorite. I'm just going to take a Stanley size.

[Lauryn Evarts]

That is not a subtle Stanley. That is.

[Michael Bostick]

Well, I don't think a Stanley is subtle. That's not what I would call Stanley.

[Lauryn Evarts]

No, but I mean that. But they're not. But then that thing is like, you.

[Michael Bostick]

Know, every girl can use it as a weapon. Like, we don't need diapers wear anymore.

[Rebecca Minkoff]

I used to make fun of Stanley.

[Lauryn Evarts]

Adam. Have you guys seen that video of those? There's that guy that created that and he's like carrying a trash bag with a big straw in it around and like slamming it. It's like a trash can.

[Rebecca Minkoff]

Like, no, I haven't seen. I should see it.

[Lauryn Evarts]

Funny.

[Rebecca Minkoff]

No, I mean, I used to make fun of everybody. I remember when I came to LA a few years ago, actually. It was like at a. And everyone was like, with the huge. And I was like, what Are you doing? You look ridiculous. Like, you guys don't do that in New York. I'm like, no. Carry around one of those things.

[Michael Bostick]

Like, I like it because the water feels freezing.

[Rebecca Minkoff]

Oh, no. That's the only way I drink water. And I just. And I can't. Like, I'm obsessed with the Stanleys. So, I mean, so that's how often these collaborations start.

[Michael Bostick]

So you start from, like, something you like.

[Rebecca Minkoff]

Something I like.

[Michael Bostick]

You just did Lawless. Annie is a mutual friend of both of us. And I love that lip gloss.

[Rebecca Minkoff]

Love Annie. She's so great.

[Michael Bostick]

She sent me some of the lip gloss. It's great. I saw you, obviously, Pottery Barn kids.

[Rebecca Minkoff]

Yes, Pottery Barn Crush. I mean, it started, honestly, when, like, I was like, okay, new categories we don't do. Before we did activewear, we did the first. I think one of the. No, the first collab we ever did was Target. They approached us for that, and that was really amazing. And they. It was. It was just a dress capsule. They had three different designers. We were one of them. That was 2020, so it was difficult with the stores and all the things, but it was, like, went full viral and was amazing. That was really fun to create. And again, like, price, you know, inclusivity, size inclusivity, like, all these things that are really difficult for a relatively small business. Even though people think we're like a hu're still not like, a huge. A big corporation with, you know, all, like, we don't have the capacity to do so many things. So by working with these bigger companies, they allow us to do much more. So started with Target. Then it went for, like, we did, you know, Beach Riot, their West coast brand. We did our first activewear, I think, with them, and also Bandier, before we did our own activewear. So it's like, when we didn't know how to do workout clothes, like, that's how we started. And I was like, we really need to, like, I need to get inspired to work out. I need some cute floral or pink, like, workout clothes. So that's how that Pottery Barn was always, like, a dream. Pottery Barn kids and then teen. Now we have adults. But that was always, like, since Scarlet was a little girl, and I would, like, try to make love shack fancy everything for her bedrooms. And I was like, this is just. So this is, like, the most seamless story that we could create together. So that's something that continues. And it's actually. I think it's like, their best performing collaboration. So that's something that we do think we wait until you see the holidays. It's so good. The new one that I think comes out four times a year, and then the teen, like, the dorm for them is like, massive because of all the sorority girls and college girls, so. And then Stanley, like, that's also fun. Things that's like less expensive. Products that have. That people just love. Things that are. Whether it's Kendra Scott, you know, like jewelry. We're doing yet another. I don't know. Yeah, we're doing another collab that's happening. I mean, we have so many collaborations. It just started off, but it's fun. And I think that, you know, we really do all the brand storytelling, the creative and everything, and we work really closely. So whether it's Goody Wet Brush, that's, you know, it could be a 12 to $30 brush. Something that's really accessible and easy for anyone. It's really like a way into the Love Shack fancy world. And because our clothes are not inexpensive and they, you know, they're. It's. It's really like luxury to so many people. And so if you're buying one Love Shack fancy dress, you know, a year that you're waiting for or. But then you can supplement with your Love Shack Stanley and your Love Shack fancy Goody Wet brush and your lip gloss and your fragrance that you can get at Sephora or at our stores, things like that.

[Michael Bostick]

And do you get. You said you get to storytell, but do you get to be part of the packaging and like every time?

[Rebecca Minkoff]

Yes, everything. Everything. We do. We do all of it. So we really choose. I mean, we have like an archive library of like thousands and thousands of our one of a kind prints. And so that's really where we play with different. The packaging everyone love. I mean, the unboxing too, like, that's where. I don't know if you've ever unboxed one of the Stanleys, but the box is like, just as nice. And I don't even know what to do with all this. I don't want to, like, throw anything away. That's so like, my basement is like, filled with saved.

[Michael Bostick]

The bag.

[Rebecca Minkoff]

Yeah.

[Michael Bostick]

It's like, you want it or something. It's cute.

[Rebecca Minkoff]

Everything is like, it's very pretty and it's really pretty. And then it's almost like, you know, a PR box, basically, that you're getting when you're buying. So you're opening up the Stanley that feels like it's this magical jewel box.

[Michael Bostick]

Yeah.

[Rebecca Minkoff]

And then the bag that comes in it and then the box and then you have the Stanley, which is, like. So it's just a really. I think it's just really fun, and it's emotional, and there it's products that people really do love. And so then when it's with Love Shack Fancy, I think it's. I mean, we just did Victoria's Secret Pink, which was really successful and exciting. Yeah, that was really fun. And again, it's like, you know, they have such their pros at what they do, and we can't compare with, like, the pricing and, like, all that stuff.

[Michael Bostick]

So it feels almost like nostalgic as, like, you know, when you open up, like, Tinkerbell makeup.

[Rebecca Minkoff]

Yeah.

[Michael Bostick]

You have no idea what I'm talking about, Michael. But, like, when you're a little girl, you used to open the Tinkerbell makeup. It's. And, like, the packaging was so cute. And I don't know if that's the right example, but there is something that makes you feel, like, connected to your childhood.

[Rebecca Minkoff]

Yes, very. I'm very, like, I'm so nostalgic. Well, I think that's just, like, who I am. I'm. I mean, I was born in the 80s in 82, so. And I'm very, like, late 80s, 90s, early 2000s. Now, the early 2000s are vintage. So, I mean, it's like when we actually just brought back our original LSF logo, which, like, the seventh graders think is the coolest thing because it's like a vintage love shock. So, like, if, you know, you know, and so. But it does feel nostalgic knowing that and sort of seeing that, you know, I think also because thrifting, vintage, all of that is just so. You know, and then, like, the 90s are really popular right now. So I think there's. People are loving that, whether they're older and they lived through it or they're younger, and it's just cool.

[Lauryn Evarts]

Cool.

[Michael Bostick]

What tip would you give for an entrepreneur who's just starting out and wants to go on a journey similar to yours?

[Rebecca Minkoff]

The number one thing, there's so many times that people said, no, that's not gonna work. Oh, you have to change Love Shack Fancy. What kind of a name is that? Like, that's never. Like, that feels so juvenile, like, that's never going to succeed. You have to change the name. If you want us to buy the brand, you have to do that, you know, or this style isn't what's going on in the market right now. You have to change your identity, and you have to change the style of all of this. Like, every Single time it was like, well, this is my vision and this is what I love and this is what I believe in. And you have to really, like, it sounds cheesy, but you just have to like believe in yourself and follow your gut and no matter what, just be resilient and not give up. Like no matter what. There's a way to be able to figure it out. You just, you might, you're gonna make mistakes. Like sometimes the mistakes are gonna take longer than you might have expected, but you can't. And also I think the scariest thing when you're starting out, I remember for me is also just being judged by everyone. Like when you're putting yourself out there and you're like, here's this new line I have. Or here's the, like, what if people hate it? And what if they're like, you know, being critical about you, about the product, which they are going to be. But you kind of have to, you just have to filter out some of the noise and make sure that you're surrounding yourself with the people, right? People who do believe in you and who do help bring you up and don't listen to all that extra like noise and fluff out there and really like follow your heart and what you do believe in.

[Michael Bostick]

I am very serious about living a non toxic life in our house. I really have tried to be very purposeful with what I choose and what I use and the products that I use and even the pans that I have in my house. So I was introduced a couple years ago to caraway. I've talked about this multiple times on the podcast. I switched all my pans, I make my kids pancakes and their eggs and my meat bowl in my Caraway pans. I love, love, love their cookware cutting boards. You don't wanna be cutting on a microplastic cutting board because those plastics are getting into your food. When you're eating you want a really legit wooden surface. And so when Caraway came out with their butcher blocks, I immediate to buy one. So they're thick, they're premium, they're wooden, they're crafted with walnut and maple wood. And the best part is they ensure a plastic free cutting space that's beautiful and durable. They also have these like little Tupperware situations that are not plastic, they're glass and they're non toxic. So you can save all the things that you've cooked. Caraway's cookware set is a favorite for a reason. It can save you up to $190 versus buying the items individually. Plus if you visit carawayhome.com skinny pod you can take an additional 10% off your next purchase. This deal is exclusive for our listeners, so visit carawayhome.com/skinny pod or use code Skinny Pod at checkout. Caraway Non Toxic Cookware Made Modern Nobody.

[Lauryn Evarts]

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[Michael Bostick]

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[Rebecca Minkoff]

What am I doing? I'm usually okay if we're in the city. We're like shopping in soho. We are going out. I love to. I love restaurants.

[Michael Bostick]

So what's your favorite restaurant here?

[Rebecca Minkoff]

St. Ambrose is like my go to, I would say. I mean, that's like my.

[Michael Bostick]

Michael thinks what she does. I get a wild hair and I get on one with a restaurant and.

[Lauryn Evarts]

I can't get off it does the same one over.

[Rebecca Minkoff]

I know. Well, me too. But like, I love to sit outside at St. Ambrose in the West Village. It's like my happy place. And like, whether I'm having lunch, wine, you know, eating for hours, I don't know, it's just like. But again, I feel like it's. I'm a creature of habit like that. So I love, like a place that. Where they know me. And I've been going there for so long, you know, just.

[Michael Bostick]

It's simple. Yeah. You know, you know what you're gonna get.

[Rebecca Minkoff]

Exactly.

[Michael Bostick]

Like.

[Rebecca Minkoff]

No, it's gonna be a good experience. Exactly.

[Michael Bostick]

I think I might want to do that tomorrow instead of the policy mark. I might want to go sit. I might want to go sit out on the patio and have a nice leisurely lunch.

[Rebecca Minkoff]

Yeah, exactly. We'll come say hi. You'll come to the store, we'll come say hi.

[Michael Bostick]

The downtown one.

[Lauryn Evarts]

Yeah.

[Rebecca Minkoff]

Okay. Soho. Okay. Soho.

[Michael Bostick]

Not the one where we. By we. Where we are.

[Rebecca Minkoff]

I love to dance. I love to go out. I love to. I actually really do love to go out. So we do go out. Like we.

[Michael Bostick]

Where are you going? New York.

[Rebecca Minkoff]

Like, we're not, like, we don't go to sleep early. Todd and I, like. And our friends. We are not sleeping by nine or ten. I actually, like, don't love to sleep that much.

[Michael Bostick]

Maybe you should be a Real Housewife of New York.

[Rebecca Minkoff]

I mean, I'm not going to be.

[Lauryn Evarts]

But we're on three hours of sleep right now.

[Rebecca Minkoff]

You're on three hours sleep? Don't brag. We're never. Definitely not going to be 10 hours asleep.

[Michael Bostick]

Everyone abnormal.

[Rebecca Minkoff]

Oh, really? No.

[Lauryn Evarts]

But I feel like when you come into the city, like, you.

[Rebecca Minkoff]

Yeah.

[Lauryn Evarts]

What I was saying is like, this place, it's a. It's a. It gives you energy.

[Rebecca Minkoff]

But are you guys, like, sleeping by what time you usually go to sleep on the weekend?

[Michael Bostick]

Like normally.

[Rebecca Minkoff]

Oh, wow. Yeah. See, like, I have so many friends. Like, no, I'm up until like 12 o' clock every night and I have to be like. And then Todd's like, okay, you have to go to sleep. I'm taking your phone. We're turning the TV off. I'm like, just one more. Like, what time are you waking up? I wake up depending. I'll wake up with the girl. Todd takes the girls to school.

[Michael Bostick]

See, everyone takes. Everyone has the husband doing it too early.

[Rebecca Minkoff]

I'll. No, I go definitely once a week.

[Michael Bostick]

Okay.

[Rebecca Minkoff]

Thursday is usually my day. If there's another extra credit day, then that's good. Or. But depending on what is going on. But he's way better in the morning. And if it was up to me, I'd just be like, go back to bed. Like, we'll just like skip school. But. So I'll wake up with them at like 7:15ish, and then they're out the door. And then I'll like, have a coffee and then I'll go work out, stay in bed for like an hour and just like be by myself.

[Michael Bostick]

Is it Pilates strength training?

[Rebecca Minkoff]

So I do a lot. I've been doing Isaac boots for a while. I don't know if you know him. And one of my best friends just opened this amazing studio called the Pearl on the Upper east side. So I'm going to be going. She does all different workout classes there, so I'm going to go do that. I like to do a mix. I go to Dog Pound a little bit for like weight training. I like mix it up.

[Michael Bostick]

Okay.

[Rebecca Minkoff]

Forward space sometimes for dance. But I do love to go out and dance. So if I ever have the opportunity to do that. We've been going to concerts a lot recently, but I love to just like, be out and get that energy and I feel like inspired by that.

[Michael Bostick]

Where do you go out in New York? Like, where are you going out?

[Rebecca Minkoff]

So we've been going out a lot to shame or go.

[Michael Bostick]

Okay.

[Rebecca Minkoff]

I would say that's like our usual go to on the weekends. Where else do we go? And then otherwise we go to Crane Club, which is. I don't know if you guys have been. That's been depending. Like, for a DJ club, you go to club clubs? No, it's not like club clubs. It's like lounge. But like, there's good music and you can dance. But sometimes we'll go to club clubs. Like, sometimes. I don't know. Everyone now is like, fun. Yeah, we're fun. Everyone's now in this, like, big DJ phase. We go to Madison Square Garden a lot, actually. Last week I was there, no joke, three nights. And it Was during Fashion Week prep. I went to Lady Gaga. I went to Tate McCrae. I went to Benson Boone. And did I go to something else there? I don't know. Three nights, I think. I think three concerts I did. And then I did something else. I don't know. It was crazy.

[Michael Bostick]

Is this natural energy?

[Rebecca Minkoff]

It's natural. It's. Yeah, it's natural energy.

[Michael Bostick]

It's also, I think, the New Yorker in you. Yeah, there's something about.

[Rebecca Minkoff]

No, I need to, like, move, be busy. You guys are like, like, yeah, we gotta, like, my next hire in New York.

[Michael Bostick]

I would like to take resumes from New York City, please. I will accept.

[Rebecca Minkoff]

You have to go. I've been like that always. Like, I grew up here. It's like, you have to be. I don't know. I just. On it. Like, I don't like to rest. Like, I don't nap. I don't. I'm not like, you don't.

[Michael Bostick]

What's that saying, you don't sleep on your laurels? Is that the saying?

[Lauryn Evarts]

Rest on your laurels, rest on your sleep?

[Rebecca Minkoff]

Yeah. No, I'm not.

[Lauryn Evarts]

But, like, Lauren, you're a bit of a rester, though.

[Michael Bostick]

No, I like. I like to go really, really, really, really, really hard and batch it as hard as I can go and push myself to almost burnout.

[Rebecca Minkoff]

Yeah.

[Michael Bostick]

And then recharge.

[Rebecca Minkoff]

And how long do you need to recharge?

[Michael Bostick]

Like, after this go in New York City? So we've been here for a week.

[Rebecca Minkoff]

Okay.

[Michael Bostick]

I'm two and a half months postpartum, so I'm a little restful.

[Rebecca Minkoff]

You look amazing.

[Michael Bostick]

We got a lot of work.

[Rebecca Minkoff]

Two and a half months. Oh, my God.

[Michael Bostick]

We got a lot of work to do. But I'm just like. I feel like next week I'll, like, take my foot off the gas for a couple days.

[Lauryn Evarts]

Think so. If I ever say about it.

[Michael Bostick]

And then he'll come in and be like, you just.

[Rebecca Minkoff]

Right, right.

[Michael Bostick]

I mean, I literally gave birth and he was in the room like.

[Rebecca Minkoff]

Like, we gotta go.

[Lauryn Evarts]

It's like we're opposite in that way. I'm like, we gotta keep it moving.

[Rebecca Minkoff]

Yeah.

[Michael Bostick]

You know what he said to me? Maternity leaves over. No, don't break.

[Lauryn Evarts]

You know what?

[Rebecca Minkoff]

But by the way, when you have your own business, hit me up.

[Lauryn Evarts]

No.

[Rebecca Minkoff]

Yeah.

[Lauryn Evarts]

Oh, God.

[Michael Bostick]

Don't say shit if you don't want me to say it on the mic.

[Lauryn Evarts]

That's not what I said.

[Michael Bostick]

Maternity leaves over. Like, breaks over.

[Lauryn Evarts]

That's not what I said. I said, enjoy the maternity leave. But if. But I need to know is like, is it over or not?

[Michael Bostick]

He said that like, like maybe like month one.

[Lauryn Evarts]

Because she kind of like steps back in.

[Michael Bostick]

I'm sorry I went on with you.

[Rebecca Minkoff]

Right, right, right, right, right.

[Lauryn Evarts]

She. She kind of like comes back and then like, I'll be like, oh, cool, it's go time. And then she's like, I kind of.

[Michael Bostick]

Gave support and he still is like, breaks over.

[Rebecca Minkoff]

Right, right. Yeah. Because you need, you do need to ease into it.

[Michael Bostick]

Yeah.

[Rebecca Minkoff]

A little bit. Obviously you can. It's different with your second. It's your second.

[Michael Bostick]

It's my third.

[Rebecca Minkoff]

Oh, your third. Yes. Oh, my God. Your third.

[Michael Bostick]

I know by the third though, you're like, okay, you got the hang of it.

[Rebecca Minkoff]

Right.

[Lauryn Evarts]

But I was like, didn't you get enough on the first two?

[Rebecca Minkoff]

Right? Oh, my God.

[Michael Bostick]

I hope that goes on, TikTok. I hope that goes on.

[Lauryn Evarts]

I'm just kidding.

[Rebecca Minkoff]

Oh, my God.

[Michael Bostick]

But yeah, I feel like I just need like a little bit of a recharge. Right? Yeah, you do. New Yorkers that. You guys are like, it's seven days a week. It's on.

[Rebecca Minkoff]

Yes. But then I agree with the recharge. Like, that's you. That's what you need to. You need to have it or you will burn out. And like, it's horrible.

[Lauryn Evarts]

You know what's hard though, about what we do? What she does is like, mark over there, we're joking the day like, we're not selling just like paper towels where you can like really set up a system and then say like, okay, it's going to run. And we have a lot of like, we almost don't have as much luxury because this is a front facing thing that's.

[Michael Bostick]

We don't selling toilet paper. So speak for yourself.

[Lauryn Evarts]

You know what I'm saying? Like, we, we never take really a break. Does that make sense?

[Michael Bostick]

I'm going to send you some toilet paper.

[Lauryn Evarts]

Like this show's always on for the last 10 years. And so even when we take a break, we batch a lot. But so it's hard to just be like, we're out for a while.

[Rebecca Minkoff]

Yeah, you can't. Right.

[Lauryn Evarts]

You know, that's.

[Rebecca Minkoff]

What's.

[Michael Bostick]

If you were to shop anything from all of your co brands right now, what are you picking? Because I'm going to pick. Right. Mine is. Is the lip gloss.

[Rebecca Minkoff]

Wait, from any of our like, collabs.

[Michael Bostick]

Collabs.

[Lauryn Evarts]

Oh.

[Rebecca Minkoff]

Oh, my gosh.

[Michael Bostick]

Well, if our audience has to shop one, what are you.

[Rebecca Minkoff]

One, One thing.

[Michael Bostick]

What are you picking?

[Rebecca Minkoff]

One thing. Picking a Child did, like, Pottery Barn's first menorah. And I think we're also doing. I mean, we do Christmas and Hanukkah for Pottery Barn, but when we did a menorah last year, like, they've never done anything Jewish whatsoever. And that menorah sold out. And people, like, message me directly, like, all the time. Is there any chance you have any more menorahs? Anyway, I would get on that menorah right away. When it launches. Probably gonna launch. It's gonna look like it has, like. I think this one has. It has, like, beautiful floral appliques. It's like a brassy gold color. I mean, they're always, like, amazing. And then we do, like, all the big bows for Christmas trees and all that holiday stuff, so.

[Michael Bostick]

Oh, maybe I'll do my daughter's tree.

[Rebecca Minkoff]

Oh, yeah. You have to do all the. I mean, it's, like, full on the ornaments, the stockings, like, all of that. There's like, a whole Hanukkah story and then a whole Christmas story, which is, like, the best, best, best thing.

[Michael Bostick]

It really is an experience. It's like.

[Rebecca Minkoff]

It's an experience.

[Michael Bostick]

It's a lifestyle. It's really cool.

[Rebecca Minkoff]

And you're bringing it everywhere, like, to your home. You're everything. You're. I mean, I think. I don't think. I mean, we do ski clothes with Bogner. Like, there's. That's really cute for your daughter, too. We do. We just started doing kids as well, and it's so. So. So how old is. You have to. We have to. I have to connect with you so you can get on that early before it sells out. I think the Bogner one. Yeah.

[Michael Bostick]

I want to take the kids. Wait, how old did you shoot?

[Rebecca Minkoff]

I think, like, five.

[Michael Bostick]

Five.

[Rebecca Minkoff]

Yeah.

[Lauryn Evarts]

Yeah.

[Michael Bostick]

You gotta get on it, or.

[Rebecca Minkoff]

No. Or even earlier, maybe.

[Michael Bostick]

Stressed about that.

[Rebecca Minkoff]

So there's, like, skis, but there's, like, a lot of these. I mean, we do these, like, roller rabbit, like, holiday pajamas. Like, do your kids like roller rabbit?

[Michael Bostick]

What's roller rabbit?

[Rebecca Minkoff]

Oh, my God. You don't know roller rabbit yet. It's like a cult pajama that's been around for forever. And we do these, like, custom roller rabbit Love Shack prints, which are so comfy.

[Michael Bostick]

The boys wear them, too. I have two boys.

[Rebecca Minkoff]

Yes.

[Michael Bostick]

Okay. All right.

[Rebecca Minkoff]

The whole family.

[Michael Bostick]

Put Michael.

[Rebecca Minkoff]

And the boxers and the swimsuit. Yeah.

[Michael Bostick]

No, and we're gonna do.

[Lauryn Evarts]

Yeah, I'm gonna come in the store.

[Rebecca Minkoff]

I told you.

[Lauryn Evarts]

Yeah. I don't just say things. I don't.

[Rebecca Minkoff]

No, no. We're gonna do a whole thing for you at the Boston store. It's gonna be so cute.

[Michael Bostick]

It would be cute for you to take it.

[Rebecca Minkoff]

Yeah, yeah. No, it's so cute. Like, we, like, father daughter experiences. Like, you will be the best dad in the entire world if you. If this is, like. And they're gonna know her name and you're gonna like. It's so cute.

[Lauryn Evarts]

We do date, me and my daughter.

[Rebecca Minkoff]

Oh, I love that daddy daughter dates. Yeah. So it will be a date.

[Michael Bostick]

She loves me at the pink store, just so you know.

[Lauryn Evarts]

Okay, so she's been in already.

[Michael Bostick]

I took her to the Aspen one, like, three times.

[Lauryn Evarts]

But not the Austin one.

[Michael Bostick]

No, she's never been to the Austin one.

[Lauryn Evarts]

Okay, we're going.

[Rebecca Minkoff]

Yeah.

[Michael Bostick]

But you know what you do that's a little annoying is that you take my idea and then you rebrand it as your own, and then you present it as it's your idea. So, like, he'll, like, I'll take her to the pink store in Aspen, and that's. That's our thing for me to take her to the pink store. But now he's gonna go make it like a date. Oh.

[Rebecca Minkoff]

Like a daddy daughter.

[Lauryn Evarts]

And then maybe after, I'll be like, oh, and by the way, we can also stop for a bonus ice cream. And then it's like, sometimes it works.

[Michael Bostick]

To my advantage, though, because I'll. I'll feed the. Feed the rebrand and then let him repurpose it. But it's what I needed, so it works sometimes, right? Where can everyone find you? Pimp yourself out. Tell us where we can shop all the things so you can use code skinny@love shackfancy.com for 15% off.

[Rebecca Minkoff]

My favorite perfume ever is Secret Crush, which just launched, and it's the mo. It's our first gourmand. Do you like perfume?

[Michael Bostick]

It has to be the right perfume.

[Rebecca Minkoff]

Okay?

[Michael Bostick]

Trust me. I like perfumes.

[Rebecca Minkoff]

Trust me, it's the right perfume. You're gonna love this. It's like. It's this delicious vanilla. It's like this Champagne Accord frosted, like, whipped vanilla. It's so, so, so good. I've been wearing it for the last year. And the bottle is. I'll show you. It's like a cream, like, pearlized bottle with a gold bow on top. And it's just amazing. So that is. And we're actually. So we'll have done the Secret Crush Cafe. We're doing a cafe for the first time ever, which I really want to do. Love shark fancy restaurants. Love Shack Fancy hotels. Love Shack fancy. Maybe we need, like, a spa together. Like a little skinny love shack fancy, like, spa situation.

[Michael Bostick]

Wait till you see the ice roller.

[Rebecca Minkoff]

I know. It's.

[Lauryn Evarts]

You know, we almost went down a path like that.

[Rebecca Minkoff]

Yeah.

[Lauryn Evarts]

In Austin.

[Rebecca Minkoff]

So there's. I mean, even more for, like, experiential in terms of that. So our first love Shark Fancy. Secret Crush Cafe. We're doing this little jewel box in the West Village, which is, like, open for three days. We're doing a VIP day, and then it's open to the public, too. So it's like caviar, champagne that we fully rebranded the entire store. And it's like walking into this jewel box that looks like our perfume bottle, which creams gold Sight. So, so incredible. So that's also. Our perfume is sold at Sephora and at Love Shack Fancy. But this perfume blows. Like, I love our other ones. Forever in Love is my favorite, the pink one, which is our best selling. But this one is, like, beyond. So. And we're working on more and more, so they're getting better and better. Yeah. Secret Crush.

[Michael Bostick]

I am a big fan of everything you're doing. I think it's very smart, and you've just done a really good job of, like, staying true to yourself and telling your story and staying consistent, and it's a lot of discipline, and it's really, really cool. Thank you for coming on the show.

[Rebecca Minkoff]

Oh, thank you for having me.

[Michael Bostick]

And, Reina, thank you for introducing me to the brand 12 years ago.

[Rebecca Minkoff]

12 years ago. Vintage days. Vintage Love Shack Fancy.

[Lauryn Evarts]

It did kind of hurt my heart when we now talk about the 2000s as vintage.

[Rebecca Minkoff]

No, it really is. It's, like, really crazy. And the 2000s are, like, nostalgic, and it's like. And the young girls, the teenagers, like, they are. And the 20 year old, they're, like, obsessed with the early 2000s. I know it ages us, but it's crazy.

[Lauryn Evarts]

I feel like that was just like yesterday.

[Rebecca Minkoff]

I know, man.

[Michael Bostick]

I didn't even know that. I didn't know that. That's a huge thing.

[Rebecca Minkoff]

Oh, yeah.

[Michael Bostick]

Huge.

[Rebecca Minkoff]

Huge.

[Michael Bostick]

Okay.

[Rebecca Minkoff]

All right.

[Michael Bostick]

Well, thank you so much for coming on the show.

[Rebecca Minkoff]

Thank you. Thank you so much.