Scott Galloway On How to Build A Life That Feels Fulfilling - Even When Things Are Hard

Summary

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The Skinny Confidential Him And Her Show

Episode: Scott Galloway On How to Build A Life That Feels Fulfilling—Even When Things Are Hard

Date: January 19, 2026
Guests: Scott Galloway (NYU Professor, author, entrepreneur)
Hosts: Lauryn Bosstick & Michael Bosstick

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Main Theme & Purpose

This deeply insightful episode with Scott Galloway offers a candid, unfiltered exploration of what it takes to build a fulfilling life in the modern world—particularly when facing hard realities and societal shifts. Topics range from career choices and financial health to parenting, social dynamics, and the state of masculinity today. Galloway combines data, blunt advice, and humor to challenge common narratives and give listeners practical frameworks for success, satisfaction, and balance.

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Key Discussion Points & Insights

1. Choosing a Career Path in a Changed Landscape

• American Corporate Platform vs. Entrepreneurship:

  • Galloway argues that for the vast majority, working for an elite American company (e.g., Google) is the “greatest platform for wealth creation in the history of mankind” ([01:40]).
  • Entrepreneurship is often a “defense mechanism for people who can’t make it in a corporate environment” ([01:40])—not always an aspirational or glamorous path.
  • "The sexier and more romantic an industry is, the shittier it is. …You’re going to make a lot less money than anyone with the same level of talent doing something really boring." ([05:04])

• Practical Career Advice:

  • Biggest economic growth ahead: “the intersection between AI and healthcare… Healthcare is the biggest, most disruptible industry in history.” ([04:09])
  • Vocational trades (data centers, EV repair, HVAC) offer underappreciated economic opportunities.

• Hosts agree: Podcasting as a career is risky—only 0.1% of podcasts are self-sustaining ([06:57]).

  • Galloway: "I was three times as likely to go to the Olympics [as a rower at UCLA] than I was to have a self-sustaining podcast." ([07:26])

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2. The Myth of Having It All—Tradeoffs & Success

• Hard Realities of the 1%:

  • “If you expect to be in the top 1%, generally speaking, I believe you have to do almost nothing but work for 20 years.” ([09:49])
  • Work-life “balance” and hyper-economic ambition are not compatible. It’s about accepting trade-offs, not balance.

• Addiction to Success and Money:

  • “I think I’m addicted to money… and the definition of an addiction is something you continue to engage in despite it having negative impact on the rest of your life.” ([10:54])
  • Now, Galloway feels balance because he “had no balance then.”

• Social Media’s Harmful Expectation Setting:

  • “Instagram… creates this unrealistic expectation… If you aren’t having an amazing life and also making a shit ton of money and also happen to be in great shape… that somehow you’re failing… That’s just not the real world.” ([14:06])

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3. Intergenerational Wealth & Economic Friction

• Tax and Social Policy:

  • The economy is “rigged” for older generations—"All of our fiscal policies the last 40 years have taken money out of your pockets and put it in mine. The average 60-year-old is 72% wealthier than they were 40 years ago. The average 30-year-old is 24% less wealthy." ([15:13])
  • Younger workers pay the highest effective tax rates while capital gains and home ownership benefit the already-wealthy.

• Homeownership—Asset or Liability?

  • Home purchases are situational: “If you can get in at a decent valuation… a home is still a great way to save and build wealth because it’s a forced means of savings.” ([20:48])
  • In overheated markets, renting may be wiser.

• Investing for Young People:

  • “The only advice… is every month try and spend less than you make and put money into low-cost index funds that are diversified… How do you get rich? I know how to get you rich. That’s the good news. The bad news is the answer is slowly.” ([22:21])

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4. Regrets, Kindness, and Maturing as a Leader

• Biggest Regrets:
  • “Up until the age of 40 or 45, I don’t think I was very kind…” ([24:33])
  • Leadership reflection: small acts of recognition and support have outsized impacts.

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5. Grit, Upbringing, and Parenting Challenges

• On His Childhood and Motivation:

  • Galloway describes growing up “upper lower middle class,” with deeply internalized financial anxiety ([32:14]).
  • “In a capitalist society, it’s the Hunger Games. And I wanted out of that bottom quartile. That was very motivating for me.” ([35:08])

• Raising Kids With Wealth:

  • Admits not knowing how to create grit in his children ([37:42]).
  • "You’re just a shepherd… the sheep comes to you." Parenting is much less engineerable than most believe.

• Peer Effects:

  • “Your kids generally become the average of their five closest peers. … If you could manicure anything, you’d want it to be their peer group.” ([42:45])

• Instilling Grit:

  • Recommends “slow dopamine” activities (sports, daily discipline) to build patience, resilience, and the ability to see long-term rewards ([40:30], [41:11]).

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6. Dating, Relationships, and the State of Young Men

• Relationships are Central to Happiness:

  • “Every study distills down to: your happiness is a function of the number of deep and meaningful relationships you have… the most rewarding is if you can find a partner… and raise loving, secure children. That is the whole shooting match.” ([44:03])
  • Galloway calls out current narratives dismissing relationships as “bullshit.”

• Young Men in Crisis:

  • “No group has fallen further, faster than young men.” ([46:49])
    • Stats: More likely to be homeless, substance abusers, incarcerated; falling behind in education and income.
  • Women are “dating up” — young men get left behind; this is reshaping society.

• Men Need Relationships More Than Women:

  • “Men in relationships live four to seven years longer than men not in relationships. … Widows are happier after their husbands die; widowers are less happy.” ([49:11])

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7. Why Men & Women Need Each Other—Restoring the Alliance

• Danger of the “Frictionless Life” and Virtual Substitutes:

  • Digital entertainment, social media, and porn have become unhealthy stand-ins for real relationships, leading to loneliness and stunted growth for young men ([50:55], [57:18]).
  • "We're evolving an asocial, asexual species called young men… It's as if we're planning our own extinction." ([59:37])

• Unpacking Modern Dating Expectations:

  • Resources, intellect (often signaled by humor), and kindness are the top attractions for women ([63:51], [64:40]).
  • "If you're able to make a woman laugh, you're able to punch above your weight class romantically." ([65:42])

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8. Masculinity: Modernizing and Protecting Its Value

• Call to Celebrate and Modernize Masculine Values:

  • Masculinity is “about providing and then moving to protection.” Modern society’s role models (Trump and Musk) miss the point by conflating coarseness with masculinity ([78:56]).
  • “We need to celebrate young men… celebrate their valor, recognize that my prosperity is not their fault.” ([75:42])
  • "If you look at the data, if any group was killing themselves at four times the rate of the control group, we wouldn't be saying, 'If you were just more in touch with your emotions'..." ([76:18])

• Not Zero-Sum - Men and Women Must Rise Together:

  • Civil rights and women’s advancement are not zero sum; supporting young men does not diminish the progress of women ([74:56]).
  • "The greatest alliance in history is the alliance between men and women… Together we make great humans in very prosperous, loving households." ([75:42])

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Notable Quotes & Memorable Moments

• On career advice:

  • “The sexier and more romantic an industry is, the shittier it is. …You’re going to make a lot less money than anyone with the same level of talent doing something really boring.” — Scott Galloway ([05:04])

• On success tradeoffs:

  • “If you expect to be in the top 1%, generally speaking, I believe you have to do almost nothing but work for 20 years.” — Scott Galloway ([09:49])

• On social expectations:

  • “Instagram… creates this unrealistic expectation… If you aren’t having an amazing life and also making a shit ton of money... that somehow you’re failing.” — Scott Galloway ([14:06])

• On happiness:

  • “Your happiness is a function of the number of deep and meaningful relationships you have… and by far the most rewarding relationship is if you can find someone to partner with.” — Scott Galloway ([44:03])

• On modern masculinity:

  • “The greatest alliance in history is the alliance between men and women. … But we have been demonizing male energy. … Big dick energy comes in handy.” — Scott Galloway ([75:42])

• On the importance of kindness:

  • “I was never mean but I never really… realized it was all about me… I regret not having just been a better, higher character person.” — Scott Galloway ([24:33])

• On digital escapism:

  • “We're evolving an asocial, asexual species called young men. It's as if we're planning our own extinction.” — Scott Galloway ([59:37])

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Important Timestamps

| Timestamp | Segment Topic | |--------------|---------------------------------------------------------------------| | 01:40 | Corporate vs. Entrepreneurial career paths | | 05:04 | The problem with “sexy” industries | | 06:57 | The odds of podcasting as a viable career | | 09:49 | Tradeoffs required for top 1% success | | 14:06 | Social media’s effect on young people's expectations | | 15:13 | Intergenerational wealth & tax disparities | | 20:48 | Is homeownership still a good investment? | | 22:21 | How to actually build wealth—boring, slow, steady investing | | 24:33 | Galloway’s biggest regret: not being kind sooner | | 32:14 | Childhood money insecurity shaping motivation | | 37:42 | Parenting, grit, and money’s limits | | 41:11 | Sports, “slow dopamine,” and building discipline in children | | 44:03 | Relationships as life’s greatest source of happiness | | 46:49 | Young men’s crisis in the modern world | | 49:11 | Men’s happiness and life outcomes tied to relationships | | 50:55 | The trap of frictionless, virtual life vs. real relationships | | 59:37 | “Evolving an asocial, asexual species called young men” | | 63:51 | What women are actually attracted to | | 65:42 | Humor as a signal of intelligence and romantic success | | 75:42 | Why we must restore the men–women alliance for prosperity | | 78:56 | The shortcomings of popular male role models (Trump, Musk) | | 81:08 | “If you’re ridiculously fucking stressed out… you are where you should be.” |

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Actionable Takeaways

• For most, seek economic stability within established, “boring” career sectors, especially at the intersection of technology and essential services.
• Accept the need for long-term discipline, trade-offs, and delayed gratification—there is no shortcut to the “top 1%.”
• Save and invest in broad-based low-fee index funds; avoid the temptation to outsmart the market.
• Focus on building real-world relationships: romantic, friendships, mentorships—these drive lasting fulfillment.
• For parents, prioritize your child’s peer group and slow-developing disciplines over “engineering” their nature.
• Modernize masculinity: cultivate the values of protection, provision, emotional resilience, and, above all, kindness.
• Advocate for balanced, collaborative progress for men and women—society thrives when both genders flourish together.

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Closing Note

Scott Galloway leaves listeners with the reassurance: “If you’re ridiculously fucking stressed out and looking at each other and resenting each other and… thinking this is really, really hard, you are exactly where you should be.” ([81:08])

This episode is a powerhouse of sobering truths, laughter, and practical wisdom—an essential listen for those pondering fulfillment, success, parenting, and navigating today’s complex world.

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Transcript

[Lauren Everts]

The following podcast is a Dear Media Production. She's a lifestyle blogger extraordinaire.

[Scott Galloway]

Fantastic.

[Lauren Everts]

And he's a serial entrepreneur, a very smart cookie. And now Lauren Everts and Michael Bostick.

[Scott Galloway]

Are bringing you along for the ride.

[Michael Bostick]

Get ready for some major realness.

[Lauren Everts]

Welcome to the Skinny Confidential.

[Scott Galloway]

Him and her. Hello everybody.

[Lauren Everts]

Welcome back to another episode of the Skinny Confidential him and her show. Today we have Scott Galloway, a long awaited, long requested guests on this podcast. He is an NYU Stern Marketing professor, serial entrepreneur and multiple time New York Times bestselling author. Some of the books that he has written, the Algebra of Wealth, the Algebra of Happiness and his most recent one, Notes on Being a Man, which is phenomenal. Scott also hosts the wildly popular podcast the Professor G Show and co hosts the Pivot Podcast and writes the award winning newsletter no Mercy, no Malice. Like I said earlier, Scott has been much requested on this podcast and he did not disappoint. We talk all about how to impact the current reality we live in. We talk about shifting your mindset, insights on an impactful life, how to set up your financial future, how to think about raising children in the new age, how to think about how to interact now in the new social landscape that we all deal with and so much more. Scott is an insightful thinker. He is always at the forefront of ideas and conversation and we really enjoy talking to him with that. Scott Galloway, welcome to the Skinny Confidential him and her show. This is the Skinny Confidential him and Her. So you've been at the center of a lot of commentary around culture, entertainment, media. If you were advising a young person today to speak, starting out, where would you tell them even to begin? Because there's so much, there's so many different things now.

[Scott Galloway]

Oh gosh, I think it's situational because I teach second year MBAs and kids will come to my office hours and say, I have an offer from Google and JP Morgan, but I'm thinking about starting my own business. And they think because I'm an entrepreneur, I'm going to go start your own business. I tell them, don't be a fucking idiot, go to work for Google. Because the American corporation is the greatest platform for wealth creation in the history of MANKIND, that literally 98, 99% of the American public can't get past security. At these platforms you have to have not only a degree, but typically you have to have a degree from an elite institution. You have to have a really solid resume in exchange for that. What happens at these organizations is you get rich slowly and they have fantastic Benefits, six months maternity leave, profit sharing. They're incredible companies to work for. So if you have, if you're one of the 1% that have access to, quote unquote, the corporate American platform, I would say do that. If you. And I had that. I went to work for Morgan Stanley, but I was ineffective in a big company. And people say, oh, you're, you know, they assume that because I'm an entrepreneur, I'm some sort of baller and I have special skills. Most entrepreneurs do it reflexively as a defense mechanism because they can't make it in a corporate environment. Like every time people went into a conference room at Morgan Stanley, I thought they were talking about me. I was very insecure. I didn't, I wasn't patient enough to navigate. I resented, I, it just wasn't very good. I knew I was smart enough to know even at a young age I can't be effective in a large organization. So I started companies. If you, if you know, it's so much of a situational. My dad has this business, hanging curtains. I'm 22 and I think I'm going to be double platinum Emmy, you know, Emmy award winner or whatever. So I'm not going to go to work for his company. And then as you get older and you realize it's not easy to take care of your kids, it's not easy to have financial security, it's not easy to live in a city, it's expensive and running a business can be kind of fun and the money's great. And before you know it, you might decide to go to work in your father's company. Some people are risk aggressive, scrappy, want to work really hard, have opportunities, maybe access to a little bit capital. That's entrepreneurship. Other people are good at school, good at navigating the corporate world. That's about going to work for a bigger platform. If you're just an economic animal, the place where I think is going to have the biggest growth is going to be the intersection between AI and healthcare. Healthcare, and it's always the boring stuff when you make a shit ton of money. Healthcare is the biggest, most disruptible industry in history. It's a $2 trillion business. Four out of five people are dissatisfied with it in the US and for example, a mother whose kid has diabetes spends five months of her year managing that child's illness between doctor's visits, referrals, prescriptions, arguing with the insurance company. AI is going to give her one, two, three months back. I think so if I were just an economic animal, as I was. I'm not proud of this. When I was your age, I didn't want to save the whales. I didn't want to be a better person. I wanted to make a lot of money. That was my kind of sole objective, to be blunt. But I knew I couldn't do something I hated. I just wouldn't be good at it. What I would suggest is it's situational, there's huge opportunities in vocational programming, you know, all these data centers that are going to be built around the nation. We're going to spend more money building data centers than office buildings in the next five to 10 years. And that needs specialty skills. Construction, energy efficient H vac installation, repair of EVs, you know, building all this stuff, people, the trades. Those people are going to make really good livings. So I just. There's no blanket, one size fits all. I think what everybody needs is a kitchen cabinet of people who care about them and they can trust. But we'll give it to them straight, will say to them no, that's a bad idea. You wouldn't be good at that. I know that industry and you wouldn't be good at it. Generally speaking though. And I'll wrap up this word salad. The sexier and more romantic an industry is, the shittier it is. And that is if you want to start a restaurant, be a model, have a jewelry design line, a jewelry line, a fashion line, produce documentary films, fine. But just know you're going to make a lot less money than anyone with the same level of talent doing something really boring. I don't invest in anything cool. A friend of mine is starting a members club downtown for actors and musicians. I'll join because I want to hang out with people younger and cooler than me. There's no way I'll invest another friend of mine starting a AI driven SaaS platform that helps healthcare, maintenance workers, scheduling. It sounds like I would wanna put a gun in my mouth before I'd work there. It sounds so awful. That's where I'll write a check. You wanna go where capital, human capital is not going to. The romance industries attract too many people. So as a result the industry can pay them less than they're worth.

[Lauren Everts]

Yep, even something. I mean listen, we've done this show for a decade and the company that I run day to day produces close to 100 shows. And we obviously doing what we do, we get a lot of inbound for people wanting to do this. But what I do most of the time when those people come is I actually try to talk them out of it. Because it is really hard, as you know, to make a living in media, in breakout in media, compared to other things. If someone's like, I need to do this to support my life, and that's the thing that they're looking to, to answer all of their financial ambitions, I agree with you. I think there's so many easier paths and I kind of like. The reason I try to talk people out of it in the beginning is I want to see if they actually have the fire so deep inside that they're going to do it regardless of that advice. But if not, if they can be talked out of it, he's like, it's, it's not easy to do.

[Scott Galloway]

Well, let's talk about podcasting. So I rode crew at UCLA and there's been 3500 oarsmen and oars women, and 10 of us have gone to the Olympics. I was not one of those people. So you had approximately a 0.3 chance of going to the Olympics. There's 1.6 million podcasts. 600,000 put out content every week. So let's say 600,000 podcasts generously. 600 are self sustaining.

[Lauren Everts]

That's.

[Scott Galloway]

I don't even think three through 600 are self sustaining, but let's say 600, that means 0.1% of podcasters, one out of a thousand are self sustaining, meaning that rowing crew at ucla. I was three times as likely to go to the Olympics than I was to have a self sustaining podcast. Podcasting is like, kind of like the NBA. Like there's, you know, several million high school basketball players and there's something like eight NBA players that are there after two or three years, that's podcasting. Now, if you get, if you make the jump to lightspeed and you're in the top 100 or 150 podcasts, it's an extraordinarily profitable business because this costs a certain amount of money. And once you get above that in terms of ad revenue, it's almost all margin, but it's definitely like most things in our economy, winner take most, if not winner take all. I read. I think the top 10 podcasts are responsible for 30 to 40% of the listens, just 10 of them. And they're probably responsible for almost half the revenue because advertisers want scale. They don't want, rather than doing three podcasts with 100,000 people, they'll pay four times as much for one with 300,000 because quite frankly, it's just easier for them. So this is Very much. If you want to be in podcasting, be in it, because you see other benefit, raising awareness, you enjoy it, you have something to say. But thinking you're going to go into this industry and make good money, there's much easier ways to make money.

[Lauren Everts]

One of the clips that's gone viral for you or one of the ones that I see you have pinned is when you're saying you can have it all, but you can't have it all at once. Yeah, I'd love for you to elaborate that on a little bit. And you know, one of the things I think you also said in that clip is that two decades to become financially secure, hopefully.

[Scott Galloway]

When I query my kids, I do a survey at the end of class. When I send my kids, my students, I ask them, where do they expect to be economically? And 8. And granted, some of it's proximity bias because I'm with a group of very ambitious kids. Second year MBAs at NYU are very ambitious. They expect, 80% of them expect to be in the top 1% of income earning households by the time they're 35, which is $700,000, which sounds like a lot of money unless you live in New York and you just came from JP Morgan and you're getting your mba. You think my boss was making that? I'm going to be my boss. So then I asked them what their priorities are and a lot of them put at near the top number two or number one balance, and those two are just not compatible. And so I know you have a four month old, a three year old and a six year old, is that right?

[Lauren Everts]

Yep, roughly.

[Scott Galloway]

Yep. You're in the, I mean, you are literally in Vietnam right now. To have three kids under the age of six and trying to be managing, manage a startup, that's just like, that's just like, okay, that's, that's literally hand to hand combat every day. When I started my last business in 2008 and my oldest had the poor judgment to come marching out of my partner, you know, I don't even remember those 10 years. It was like, all right, who's got the kids? This morning my partner was working at Goldman. She was working 12 hours a day. I was trying to start a business. All right, you know, is someone home to get the kid from school? It was just constant work. And if you expect to be in the top 1%, generally speaking, I believe you have to do almost nothing but work for 20 years. And you need to support a partner, you need have alignment with your partner around things like how much money you save, you spend, your willingness to sacrifice in terms of work. You know, I used to leave the house. I was always in businesses that were, I had strategy firms and analytics companies. My clients were always global multinationals. So I would leave and be on the road sometimes for three weeks. And I remember coming home and were you speaking then as well or I mean technically communicating. But I was running a business intelligence firm so I'd go meet with lvmh, keep rotating around the globe and go to Samsung in Korea and then get on another plane home. But I'd be speaking to them about their digital footprint using a bunch of data to try and make better recommendations whether it was customer acquisition or more engagement on social. But, but I would get home and sometimes I'd be gone for two or three weeks and I'd, you know, first thing I want to do is I want to check in. So I'd look. I remember several moments opening the door to my kids room and noticing that they had grown and really thinking like, am I failing as a dad? Like what's the whole point if my kids are growing and I'm not here? Right. But at the same time I also recognize in a capitalist society I've always felt a real obligation to provide and to provide at a level that's probably abnormally high. I think it's important to take stock of your addictions. I think I'm addicted to money. I didn't have much growing up and so I've always wanted a lot of money and it's never quite been enough for me. And the definition of an addiction is something you continue to engage in despite it having negative impact on the rest of your life. I don't regret that because I don't think there's balance, I just think there's trade offs. And the reason I have so much balance now and I'm going to get to take my boys to Singapore and I get to take my boys to Premier league games and do amazing things with my partner is because I had no balance then. So I think you just have. And by the way, my way is not necessarily the right way. Some people say I'm going to move to a suburb of St. Louis, coach Little League. Me and my partner are going to have good jobs, but we're going to have a simple lifestyle and we want more balance. I get it. But what I find, a lot of young people don't have a sober conversation around their expectations, around economic viability and what's required to get there.

[Lauren Everts]

So the statement of you're going to be in the 1% is a bit of a delusional statement. If you're not willing to accept what it takes to actually economically get to that 1%.

[Scott Galloway]

Do nothing but work for 20 years, occasionally go drink with your friends, occasionally check in on your kids. But it's a competitive environment out there, and there's some people that are so talented at what they do that they work out, they have a good relationship with their parents, a great relationship with their spouse, money pours on them, healthy relationship with their kids. Assume you are not that person. Because in this competitive economy, to really break through and be in the top 1% in terms of influence or economic reward, the bottom line is it's just a shit ton of work. And I don't care if you're Beyonce or, you know, Dick Wolf, who's the producer of Law and Order, they all have one thing in common. They work their asses off for a solid two to three decades. I'm not saying you have to do that. Some people work to live, but if you want to be in the top 1%, I hate to tell you this, you probably need to live to work for a couple decades.

[Michael Bostick]

Why do you think there's a disconnect with people not realizing what it takes?

[Scott Galloway]

They're told their whole life in college that they're going to have a fragrance named after them or be senator, right? And then on Instagram, it seems like everyone's on a gulf stream and in Ibiza, but you and the people you know who are vomiting some faux bullshit version of their life, all this wealth porn being expectorated across people, you're like, well, I'm as talented as that person, so that's what it means to be working. I get to go see black coffee at some amazing, you know, party in Ibiza, and, oh, I should be on a yacht because she's on a yacht. Well, no, it's her uncle's friend's yacht that she took pictures on. By the way, nobody who has a jet ever takes pictures of their jet. It's just not so. Instagram and social media creates this unrealistic expectation around if you aren't having an amazing life and also making a shit ton of money and also happen to be in great shape and figure out a way to be hot at the same time and figure out a way to have a boyfriend with a ripped abs, that somehow you're failing, you're not living. And that's just not the real world. The expectations that we set up for younger people and they impose on themselves is so unrealistic that I feel like it's very difficult. You know, if you asked the average 25 year old American woman or man, are you meeting, not quite meeting or exceeding your expectations professionally, I think lesson 1 in 10 say I'm exceeding my expectations. So I think it's really difficult for young people. And then you have a series of policies where your life, you have less opportunity. I wouldn't say less opportunity. You have more economic wins in your face than I had at your age. Housing is a lot more expensive, childcare is much more expensive. If you want to go back and get a graduate degree and certification, that's much more expensive. And essentially all of our fiscal policies the last 40 years have taken money out of your pockets and put it in mine. The average 60 year old is 72% wealthier than they were 40 years ago. The average 30 year old is 24% less wealthy. So if you look at our tax policy, it's basically a rigged game to take money out of your pockets and put it into mine.

[Lauren Everts]

And explain to people that are wondering about that statement, like how that mechanically happens.

[Scott Galloway]

Sure. Two biggest tax deductions, mortgage interest rate and capital gains. Who owns homes and makes their money from buying selling assets like stocks? People my age. Who makes their money from current income working and rent? People your age. Right. The greatest 40% of tax revenue goes to the support of seniors who should be. Who are the wealthiest generation in history Are the people who are the recipients of the most federal aid are the wealthiest generation in history. Seniors Child tax credit help young families. $40 billion get stripped out of the infrastructure bill. But the $120 billion cost of living adjustment for Social Security flies right through the D in democracy is working too well. And that is old people have figured out a way to vote themselves more money. Corporations have kind of washed over Washington and they're paying their lowest tax rate since 1939. So for your generation, everything's gotten more expensive. But you're getting less government assistance and less help. And your taxes you get. My guess is based on what you've told me, you probably make what's considered an exceptional living. But it's all current income. If you're living in LA and making an exceptional living, let's say between the two of you, you're ballers. You're making six or eight hundred thousand a year, maybe even a million bucks a year. Let's use an abstract. Mom's a baller at a law firm. She's a partner. Dad's a chiropractor. They make a million and a half bucks, they play by the rules, get to the best degrees. If they live in LA or New York, they're probably paying 52% tax rates. Because I made the jump to lightspeed and sold a business. And now I make the majority of my money investing in companies, buying and selling stocks. And I live in Florida. My tax rate's kind of 17, 19%. So when I was your age, making a great living making hundreds of thousands of dollars, I was paying 30 something, 40 something percent tax rates. Now that I'm making millions of dollars a year, my tax rate has plummeted. So the tax code is progressive until you get to the 99th percentile. It's the workhorses that get screwed. They pay 50 plus percent, but once you make the jump to lightspeed, your tax rate plummets. So the 25 wealthiest families in New York pay an average tax rate of 6%. So our tax policy essentially is like this tilted table. Taking capital from young people and shifting it to old people through social services, tax policy, even Covid, we decided that a million people dying would be bad. But if I got less wealthy or boomers got less wealthy, the incumbents got less wealthy, that would be tragic. So we flushed $7 trillion into the economy. Where do we get that money? We used your credit card. It's debt, right? You're going to have to pay it back. I'll probably be dead by the time America defaults on its debt, but it'll probably happen. And when you bail out the baby boomer owner of a restaurant by giving them all sorts of capital, all you're doing is robbing opportunity from the 25 year old recent graduate of a culinary academy that wants her shot. So the reason I'm wealthy now is in 2008, we let the economy fail. Apple went down to eight bucks a share, right? So as I was coming into my prime income earning years, in my late 30s and early 40s, I was able to buy Apple, Amazon and Netflix for 8, 10 and $12 a share. Netflix today is at 1200. We decided in this last go round not to let the markets fall, but to keep it high such that the people already own stocks and already own assets could stay wealthy.

[Lauren Everts]

So it robbed young people of those buying opportunities 100%.

[Scott Galloway]

Where does a young person find value? I was able to buy a home in. I was able to buy a really nice home on the water in Florida for, I mean, I won't even say. And since then it's up fourfold. And through Covid, it didn't go down because we flushed the market with stimulus.

[Lauren Everts]

You know, I read your entire book, their last book of the algebra, and I will read your new book. Congratulations. We're going to talk about it. But one of the things that I have said on this podcast that I got a lot of shit for is that a home is not necessarily an asset anymore. It's a liability in many cases. And I think a lot of young people have been taught to know, seek out the American dream and buy a house. But I say in many cases, because of these economic situations, that a home a lot of the time is a. Is a huge liability for people, especially of our generation. I don't know if you would agree or disagree with that.

[Scott Galloway]

Again, I think it's situational. If you bought an Austin three years ago and you just stretch beyond all imaginative to try and pursue the American dream. And now my understanding is the Austin market's off 20 or 30%.

[Lauren Everts]

It's down now. Yeah.

[Scott Galloway]

You basically lost your down payment and you can't move because you can't afford to pay the bank back. So you're stuck. That can happen. But at the same time, if you can get in at a what I'll call a relatively decent valuation, looking at the kind of the yield or the ratio of rent to price, and you can do this using AI or Zillow or StreetEasy, a home is still a great way to save and build wealth because it's not necessarily because it outperforms other asset classes, but because it's a forced means of savings.

[Lauren Everts]

You have to pay that mortgage.

[Scott Galloway]

People are really remiss. People will stop, you know, contributing to their Vanguard fund. They usually don't want to get kicked out of their house, so they continue to make those payments and they plan around it. It's a means of. For saving and building equity. And over the long term, housing still does show a decent return. Also, there is a certain psychic value to it. Right. It feels like you're committing to someone. You will actually paint the walls. You will actually buy a sub zero refrigerator because you own it.

[Michael Bostick]

So.

[Scott Galloway]

But I think it's situational. I think you want to talk to people and say, am I buying at the top of the market or is this a good way for me? Can I afford this home? Is this a good way for me to start building wealth? I've always owned homes. I've done really well. But quite frankly, right now I think you're smart to say, would we be better In New York right now, you're better off renting. If you do the math, you're better off renting.

[Lauren Everts]

That was the nuance of my argument for young people. And I wondered as a follow up, if the home is currently not the best place to put your money, where would you advise young people to start saving or investing as an alternative?

[Scott Galloway]

It's a tough one because I think I'm naturally pessimistic and I think that, I think everything is overvalued right now. So what I would suggest is the following. Guys like me don't know and the reality is nobody knows. What I would suggest is a forced savings plan where you invest in indices, low cost funds, because right now the markets look overvalued. They're being driven by 10 companies. But when guys like me say the market's overvalued, usually that means the market's about to run up another 30 or 40%. So we knew the market was overvalued. And I'm old enough to remember the dob bomb implosion. We knew it was overvalued, but we all kind of came to a consensus it was overvalued, or the Experts did in 1997 and since then, from that point to 1999, the market doubled. So you missed all those gains. Now it did crash. Amazon lost 90% of its value from 99 to 2001. The only advice, solid advice I would give someone is every month try and spend less than you make and put money into low cost index funds that are diversified. The enhancement to that over the last couple years is if you're just in the S and P, even though you think you're investing in 500 companies, you're still not diversified because 40% it's weighted by the index. 40% of it will go into just 10 companies. So now I'm suggesting that people also have some international exposure. But if you're young and you have forced, and you can force yourself to save a little bit of money every month and you invest in low cost index funds, you're going to be fine by the time you're my age. Most people refuse to take my advice because everybody likes to think they're smarter than the average bear and they want to pick their own stocks, that's fine. But just limit it to say 30% of your assets, have some fun, and then you're going to figure out like all of us, you don't know any more or any less than anybody else. And if you look at the entire hedge fund industry, private Equity, all the quote unquote smarter people than us. Their returns are exactly the amount of their fees below the S and P. So how do you get rich? I know how to get you rich. That's the good news. The bad news is the answer is slowly and it's through boring diversified low cost ETFs and index funds.

[Michael Bostick]

When you look back on your entire career, what are some things that you wish you did differently?

[Scott Galloway]

Well, I've had a lot of failures so you know I wish I hadn't started an E Commerce incubator in, in December of 99 because it was kind of. Even though I didn't know it was over by March because the market just collapsed. You know I would like to take my failures back but you don't get to every company. When I started I'm convinced it's going to be successful so I don't know if you get those do overs. I think more significantly my biggest regrets is that up until the age of really 40 or 45, I don't think I was very kind. I don't think I realized that I had a lot of capital to make people feel better about themselves. I've always run businesses, not big businesses, but 10, 50, 200 employees and just a kind word every once in a while. Just going out of your way to recognize a situation that someone in. You just have so much power in a good way to make people's lives nicer. Even if it's just a word of encouragement weighing in. You know, someone's going through a divorce, maybe offer them a little bit of money. I just, there's just so many things I had the power to do. Was never mean, wasn't a bad person. But I look back on my younger years and think I wasted so much opportunity to make people feel better about themselves, give them a little bit of money. And I'm trying to catch up now because if you're economically blessed, if people like your work, if you run companies, you're just in a position to create so much psychological goodwill. And I don't think I was very kind. I was never mean but I never really. It was all about me fucking me all the time. And I finally started to recognize and reflect on that as I got older and I regret not having quite frankly just been a better, higher character person.

[Michael Bostick]

To be blind, that's very self aware. Did someone point that out to you for you to have to notice or is it something that you've reflected on yourself?

[Scott Galloway]

I don't think anyone really pointed it out when you're I've always been fairly successful or ahead of my class if you will. And so what happens is you surround yourself or people just naturally gravitate to towards you and give you an inflated sense of your reality and your worth and your success because of the achievements. Well, when you're the boss, you have economic power over people, so they have a tendency to laugh at your jokes and make excuses for all your shortcomings. So me, it was just a reflection on being around high character people and seeing the effort they made and noticing the power of generosity and kindness and just kind of, I don't know, just quite frankly just maturing, you know, just you're going to realize when you're young, you're trying so hard to make it and you're so focused on your own thing. And I don't think I had great role models in terms of generosity and being kind. So I didn't figure it out till later in life. But you know, I got there. I just got there a lot later than I should have.

[Lauren Everts]

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And so with Wayfair, we love that we can get in the home decor section and start to fill accent items into the house that we weren't looking at before and that add a little bit new flavor profile or a little bit more of an ump to the space. So check them out, get organized, refresh, and back on track this new year for way less. Head to Wayfair.com right now to shop all things home. That's W a Y F A I R.com Wayfair Every style, every home. You mentioned your childhood and maybe not having the resources obviously that you have now. Did that play into this?

[Scott Galloway]

I don't want to call it trauma. I grew up what I call upper lower middle class. My mother was a single immigrant mother who lived and died a secretary. Our household income was never over $40,000. So we were never poor, we were never hungry. But we were different. You know, after Little League when we won a game and everyone was going to Farrell's for ice cream, my mom would kind of just sort of shuttle me into the car. Cause she wasn't sure who was paying and she didn't have money. You know, I remember the, like, fear of when my mom was going to come home because I had lost my second jacket in a week. And jackets cost $30. And I think people who don't grow up. Did you guys grow up with money?

[Lauren Everts]

My family did. Well, Lauren.

[Michael Bostick]

Middle class.

[Scott Galloway]

Middle class, okay. I think when you don't. When you grow up with some money, you can sympathize with people who don't have money, but you can't really empathize. I feel as if this ghost was following me and my mom around and constantly whispering in our ears, you're not worthy. You and your mom fucked up. Because the thing about America, this notion that anyone can make it is a wonderful thing. But there's a dark side to that. And what it is, is if you haven't made it, it's your fault. And not recognizing that some people just have headwinds in their face and are a lot of their success and a lot of their failure is not their fault. But money was a. Well, money was my biggest source of stress growing up because I inherited that stress from my mother. It was just very stressful for us, always not having enough money. We were not broke. My mom worked. We never, like, wanted for essentials, but it was clear we were different. And I didn't get into ucla. When I applied, people would say to me, well, why don't you get on a plane and go to Michigan or apply there? Like, I didn't have a credit card. I'd been on a plane twice in my life. I was going to apply to fucking Michigan. You just. You don't have sophistication. You don't have confidence. And we like to think, well, all poor people who are nice must be remarkable. And they are geniuses on math. No. 99% of us are not in the top 1%, especially young men. They don't mature very early. So. And then kind of the thing that really changed my life was I was sort of sleepwalking through life. I think it was like most men, my prefrontal cortex wasn't fully developed. I was 25. And my mom got very sick. And that was so upsetting at the time because I couldn't afford to take care of her. And it was very stressful. She was underinsured. She got cancer. And I remember thinking, like, it is time for me to get my shit together. And I got Very hungry and worked very hard because that was the thing I thought I could control. And now my biggest challenge as a parent is I, I think, okay, if I had what my kids have now, I wouldn't have what I have. If I had the money my kids have, the only thing I know I would have had in my life would have been a Range Rover and a cocaine habit. I was not that motivated. I was not a good person. I was not that ambitious. I liked partying, I was lazy. It was not having money and seeing in a capitalist society that money means health, money means a broader selection set of mates, money means opportunities. And I figured out at a fairly young age in America, it's the Hunger Games. And I wanted out of that bottom quartile. That was very motivating for me. And to a certain extent, that is one of the advantages of capitalism. It creates an incentive structure where you figure out pretty early there's a big, a big difference between being poor and rich. And there's a huge difference between being middle class and wealthy. And that disparity has grown. The difference between my father and his boss was he had a bigger house, his boss, but we were kind of in near, kind of close neighborhoods. We all belonged to the same country club, they all went to the same church. He had a Cadillac, we had a Gran Torino, but they were both great American cars. Now there's economy, economy coverage. Flying on Spirit Airlines is like, bad for your health. But then there's economy, economy plus economy comfort, business class, first class, fractional jet ownership, full jet ownership, CJ3, Falcon, you know, Challenger 300, Falcon 9. I mean, the, the difference between having a middle class income and being rich is now this.

[Lauren Everts]

And the difference between a CJ3 and a Gulfstream is also much different.

[Scott Galloway]

You can keep going up, it's just, and that's what a capitalist society does. It encourages, creates incentives like, oh, wouldn't it be nice to have your own plane? And don't you want the new Trijet or the new Gulfstream 700? I mean, it's just, it just keeps. You guys were at Eden Rock, I stayed there. I got a room there. And granted, it's in the middle of, in the middle of Cannes. My room was €5,000 a night.

[Lauren Everts]

They don't give you a choice either.

[Scott Galloway]

And they make it sound like you're lucky to get that room. And then it's like, oh, wait, an ocean view room just came available and it's only €6,000. And I sit there and I think, Jesus Christ, I'm spending on a night what my mom made in two months when I was growing up. But there's always another level. And a capitalist society always will figure out a way for you to try and earn and spend more money. And there's some incentive to that. The downside is it can be very damaging on your psyche.

[Michael Bostick]

Obviously you have two kids and you are wealthy, so what are you going to do to teach them the value of money?

[Scott Galloway]

The honest answer is, I don't know. I struggle with it. You do the basics, you give them chores, you try and give them do sports, you try and get them involved in philanthropies where they see what it's like to not have money. Right. But this is something I really struggle with. And I don't think I have a playbook on how to create grit. Also, the good news is the following. You're still at the age where you delude yourselves into believing that you're engineers, that you can engineer the perfect child. And what you're going to see as your kids get older is you're just a shepherd. You get to choose the grass they eat, you get to choose what direction they graze in, but the sheep comes to you. My oldest, I went and bought him a great cashmere hoodie that I thought was cool. I want him to feel secure about himself at school. I bought this beautiful cashmere hoodie from him from Sunspiel. And I think it was like, I don't know, £300 or something.

[Michael Bostick]

Michael loves that brand.

[Scott Galloway]

Sunspiel. It's a James Bond. It's the James Bond casual wear brand.

[Michael Bostick]

Mark Mullay told us.

[Scott Galloway]

Looks better on you than me anyway.

[Lauren Everts]

So best T shirts, best basics.

[Scott Galloway]

There you go. Great basics. And I gave it to my son and he liked it. And I made the mistake of leaving the receipt in it. And he saw the receipt and he took it back and just had my credit card charged. And he's like, I don't want to spend 280 pounds on a cashmere hoodie. And I'm like, dude, I've worked so hard. We're very successful. He's just not comfortable wearing a 280 pound. Whereas my oldest would take my black card and go buy a fucking Ferrari. If I'd let him, he would literally, if I said, well, you're 15, you're gonna have your driver's license next year. Go pick out any car you want. He'd show up in a Lambo. So my point is, a lot of the stuff that you do your best, you Try and instill character and reason and gratitude and a kindness practice. But I'm telling you, they come to you. They come to you. My oldest used to get in bed with us in the morning on the weekends, and then he would pop up and say, dad, let's make a plan. It was like something out of the Hallmark channel. He's the sweetest pleaser. My youngest is constantly assessing the house for vulnerabilities so he can strike when we're at our weakest. He's a fucking terrorist. And we just haven't treated them that differently. So if you want to know, if you know, we'll follow up at some point. If you want to believe in nature over nurture, just have more than one kid. Because the only thing I know about your three kids is they are entirely different.

[Lauren Everts]

We're starting to realize that slowly.

[Michael Bostick]

That is, I am just starting to realize that you're right. You do feel like you can control the outcome. And it sounds like you don't have any control. You mentioned grit. Grit is such an important part to success. That makes me nervous that you can't instill that. Do you have any tips on that?

[Scott Galloway]

So my go to and how I got grit was through sports, what I call Slopa or slow dopa. So not all kids are interested in sports or born with athletic ability. I learned through sports that you can push yourself really hard. And pushing yourself really hard pays off. And the problem with kids now is they have access to so much on demand dopamine through video games or social media or TikTok that they lose the patience and discipline for slow dopamine. So I've tried to get my kids working out at an early age because what happens when you work out? Next day you're sore, it sucks. Week later, nothing. Month later, still nothing. But then my son has noticed. My oldest son, he's been working out. Now he's starting to get a six pack. And I see him looking in the mirror and admiring a six pack.

[Lauren Everts]

It's the best feeling when you're a young guy and you start to see that for the first time.

[Scott Galloway]

And he's like, all of a sudden he's got veins in his biceps. He's like, dad, look at the vein, look at the vein. So the what is success? My favorite definition of success is a series of small acts of discipline every day. You know, it's. We always talk about, if you save 10 bucks a day from the age 18, you're going to be a millionaire. A little bit of studying for the act every Day a little bit of working out every day, a kindness practice every day. These things aggregate and compound just like investments and trying to connect. Studying every day for the act a little bit, 20 minutes, 30 minutes for three weeks and then you show up and you substantially improve your score and then celebrating that investment in that what I call slow dopamine is really powerful. So sports and then finding and celebrating ways where they connect. What I'll call small efforts every day that pay off not immediately, but over the long term. But I want to be clear. I think most of my kids positive attributes are not my fault. I think they've just sort of figured it out. The most important thing to a kid's character and well being and success and outcomes is their peer group. And we like to think it's us that you're going to have these talks and these momentous things and that your love and that your guidance is going to shape them more important than you. I mean unfortunately the two most important things are how much money their parents have. Kids from wealthy households score 250 points higher on the SAT. Middle income people score 120 points less than lower income. Money is really important right now, unfortunately. But in addition, your kids generally become the average of their five closest peers. And so if you could manicure anything, you'd want it to be their peer group.

[Lauren Everts]

So you got to watch who they're with and what they're doing with what they, the people that they're with to.

[Scott Galloway]

The extent you can.

[Lauren Everts]

Switching gears a bit. I told you off air before we started that we did an interview on the show and I won't name names the audience can deduce and it was with an individual that had a very pessimistic view on dating, marriage, having children, men and women. And it was interesting to see this audience, which is primarily women, kind of not really resonate with that message. A lot of them said I'm raising young boys, I want them to have a chance, you know, I want them to be stand up citizens. And a lot of your book now is talking about raising young men. In addition to that, there's a recent article from Vogue. I don't know if you saw that came out said, is having a boyfriend embarrassing? Now I have not read the entire article, probably not the audience, but I wonder just your perspective on dating young people in general. I see you've been talking about a lot more lately and the state of that. And you know, I think frankly for men, many young guys that I talk to, just not knowing where their footing is.

[Scott Galloway]

So I wrote a book on happiness. I struggle with anger and depression. I have blessings of this and mood of this. I wanted to change it. So I read every study on happiness and I wrote a book on it. And every study distills down to one basic conclusion. Your happiness is a function of the number of deep and meaningful relationships you have at work amongst your friends. And by far the most rewarding relationship is if you can find someone to partner with. You're mutually supportive and you get to raise loving, secure children. That is the whole shooting match. It's the first time in my life I felt a sense of purpose. I did not want children, I did not want to get married. It's kind of my everything now. Is it my everything? I don't know. I'm still pretty addicted to success and money. But I like to think that's my purpose. That you know all the shit, all the relevance and the money, that's the means, the ends is. Occasionally I do feel a sense of purpose when I'm with my boys and I'm raising them with someone I care a great deal about. So no, I think that's total bullshit. I think that the most beneficial, wonderful households in the world bring a mix of masculine and feminine energy. And that's not to say the non binary community doesn't deserve the same rights and privileges as the rest of us. But I have seven and a half billion pieces of evidence that the greatest alliance in history is the alliance between men and women. And unfortunately the genders have done a great job of convincing themselves that the other gender that their problems are a function of the other gender's fault. And young men who have an absence of economic and romantic possibilities go down a rabbit hole. Start listening to really negative voices and start blaming women for their romantic problems and start blaming immigrants for their economic problems. And it's always easy and accepted to criticize males. Let me criticize women. There's a lot of young women now on TikTok. I've seen this movement, the unalived movement. I'm not dating because I could be unalived, which is unalived, murdered. That there are women, young women. Now there's a big movement on TikTok on reels saying that women are taking their physical safety, putting their physical safety at risk when they date a man because young men are violent and pathological. But the data is the following. If you go on a date with a man, he's 16 times more likely to go home and hurt himself. You're more likely to die on the car ride, four times more likely to die on the car ride over or choke and die than you are to be harmed by your date. Young women have started pathologizing men. And I think some of that is a reaction that there's just not enough economically and emotionally viable men. Right. One in three men under the age of 30 is in a relationship. Two in three girls, women under the age of 30 in a relationship. You think, well, that's mathematically impossible. It's not because women are dating older, because they want more economically and emotionally viable men.

[Lauren Everts]

So they're leaving the younger guys behind.

[Scott Galloway]

Yeah, based on that stat, they want guys who have, quite frankly, have their shit together. And what you have in America right now is no group has fallen further, faster than young men. They're four times as likely to kill themselves if you go into a Morgue. And there's five people who died by suicide. Four are men. They're three times more likely to be homeless, three times more likely to be addicted to, 12 times more likely to be incarcerated. In the next five years, we're going to graduate two women from college for every one man. I mean, more single women own homes now than single men. There's more women seeking tertiary education globally. The number of women elected to some form of parliament globally is doubled. And by the way, these are wonderful things. We should do nothing to get in the way of that. But meanwhile, we have to face some realities here, and that is women made socioeconomically, horizontally and up, men horizontally and down. Beyonce could marry Jay Z if she worked at McDonald's. The flip is not true. Women value economic viability more than men do in a mate. So when the pool of horizontal and up continues to shrink, there's just less mating and less connection. And so if we don't have economically viable men, what you end up with is a lack of household formation, a lot of loneliness, a lot of young men who become the most dangerous weapon in history, and that is the most unstable, violent societies in the world have a disproportionate number of young, broke, lonely men. Now you say, well, Scott, why isn't your hair on fire about lonely women? I'm not suggesting that women aren't lonely and it isn't an issue. But the reality is when a woman doesn't have a romantic relationship, she oftentimes pours that energy into her work and her friend network. She finds that relationship, love and satisfaction in other places. When a young man doesn't have a relationship, if by the third, by the time he's 30, if he hasn't cohabitated with someone or married Someone. There's a 1 in 3 chance he's going to be a substance abuser. Men need relationships more than women. There's this cartoon of a woman in her 30s that didn't find romantic love. What a tragedy, living with cats. So sad. The reality is men need relationships much more than women. Men in relationships live four to seven years longer than women. I'm sorry, four to seven years longer than men. Not in relationships. Women lives two to four years longer. Widows are happier after their husband dies. Widowers are less happy.

[Michael Bostick]

So if a guy loses his wife, he's less happy. And if a girl loses her husband, she's happier.

[Scott Galloway]

Exactly.

[Michael Bostick]

Perfect.

[Lauren Everts]

Not saying they're happy, let's just assume but they're happier distinction.

[Scott Galloway]

What it ends up is that men need guardrails in the form of relationships more than women. And you have the most. You have the deepest pocketed companies with godlike technology, all trying to convince young people they can have a reasonable facsimile of life online without relationships. And men, with what I'll call a less mature, more dopa hungry brain, are especially susceptible to this. So what you have is a series of men who aren't connecting to women. If you think about a young man right now, what he's up against. Why would I go through the hassle of the pecking order and trying to establish friends when I have discord and Reddit? Why would I put on a tie and try and get a job and navigate the corporate bullshit when I can trade stocks or crypto on Robinhood or Coinbase? And why would I go through the effort, the expense, the humiliation, the resilience, the rejection, the emotional trauma of trying to establish a romantic and sexual relationship when I have love lifelike synthetic porn, and you end up with a group of young men who believe they can have a frictionless life and don't make the effort and don't develop the skills to have real world relationships. And many of them end up at 30, obese, anxious, depressed and sequestered from all relationships. We're mammals. If you want to see a mammal go crazy, put an orc on a tank alone. See what happens.

[Michael Bostick]

So you're saying that a lot of these men want frictionless lives. Why do you think they want that? Because it's more comfortable.

[Scott Galloway]

Well, okay, if you think you don't need to get a degree and apply to a job, but you can make money trading crypto, that sounds pretty good to me. Why do I need to figure out the pecking order and find friends and figure out a way to be funny and be cool when I can find people who are into the shit I'm into on Reddit or Discord. And for God's sakes, like going out and meeting women is hard.

[Lauren Everts]

Quick break to talk about High Children's Vitamins everyone's talking about their New Year's resolutions, but here's the one change that could impact your family for decades to come. Your kids health. We spend so much time on this show and as adults thinking about what we're eating, what supplements we're taking, what health practices we're diving into. We need to spend a lot more time thinking about our children and what we're giving them. This is why Lauren and I love high vitamins and we've loved them for years. Our children look forward to them every single morning. They ask for green and yellow and red and it's quickly become part of our family's wellness routine. I go down and take my supplements and vitamins, Lauren takes hers and the kids also get to be a part of it by taking their high vitamins as well. They're packed with all sorts of essential vitamins and minerals in every dose. We're talking vitamin D, B12, C, zinc, folate, all the foundational nutrients that support immune health, energy levels, brain function, mood regulation, concentration and the development of strong teeth and bones. The ingredients list is clean, non gmo, vegan, dairy free, allergy free, gelatin free, nut free. They basically thought of everything. And here's another thing every parent needs to hear. If getting your kids to eat vegetables feels like an impossible daily battle, Haya's New Kids Daily Greens and Superfoods is a total game changer. It's basically chocolate milk stuffed with veggies. It's greens powder that's packed with 55 plus whole food source ingredients. Just mix one scoop with milk or any non dairy beverage and watch them actually enjoy something that's secretly fueling their growing bodies. Of course, we've worked out a special deal with Haya for their best selling children. Children's vitamin receive 50% off your first order to claim this deal you must go to hiahealth.com skinny this deal is not available on their regular website. Go to H I Y A H E a l t h.com skinny and get your kids the full body nourishment they need to grow into healthy adults.

[Michael Bostick]

Did you know that 90% of new parents on Bobi are combo feeding? They're using both breast milk and formula to Feed your baby. Whether you're exclusively formula feeding, combo feeding or you just want to back up, Bobbi is the formula to trust to deliver safe complete nutrition to your baby's bottle. Bobbi is organic. It's European style formula which we love and one of the coolest things we had the founder on the podcast and the formulas are clinically crafted to mirror breast milk so it has naturally occurring mfgm, DHA and choline to support breast brain development. It also is designed for easy healthy digestion. Every single batch goes through 2,000 plus safety and quality checks before leaving their US manufacturing facility. It was also named top choice by Consumer Reports after extensive testing for heavy metals and chemicals. So if you're a mom looking for USDA organic and EU organic and this is the best part, clean label, Pretty project certified pestified free formula, they really have you covered. You should know that they won the babies list 2025 top choice organic Formula award and they were named a 2025 top choice by Consumer Reports. If you want to feed with confidence too, head to hibbi.com that's hi bobby.com to find the formula trusted by parents and loved by their babies. 700k and counting. Go to hi bobby.com do you guys hear that? That's fresh. New Skinny Confidential Drop okay, this has been something that I have been working on for the last year, introducing face towels. Your skincare routine has been reimagined once again. There is no more using butthole towels on your face. There is no more using the towel that your boyfriend has used on his balls. You are going to be using the cleanest face towel on your face with no formaldehyde, no inks, no fragrances, no dyes, no bpa. Okay. Our towels are so thoughtfully designed. They're vegan, they're cruelty free because your skin deserves the best. I a long time ago wrote a blog post about how a lot of people are washing their face and then they're drying their face with the same towels that they're using on their body. Or they're using a towel that maybe has a bunch of, I don't know, detergent in it. So I wanted to create something that was fresh to remove your makeup, to remove your oil without irritation. I wanted it to be buttery soft. I wanted it to be a hundred percent sustainable bamboo, silky soft. You never have to worry about buildup with these towels. It's just like a breath of fresh air for your face. So how I use them is two ways. The first way is I will cleanse my skin with an oil cleanser, and then I'll exfoliate it. And I'll do this in the shower or in my sink. And then if I get out of the shower or I'm done with my sink, I'll take my towel and I'll pat it across my face and my neck to dry my skin off. My skin feels so much cleaner doing it with a facial towel than using some random towel that who knows where it's been. So if you want to support a healthy skin barrier and you want something really sensitive, especially if you have acne or you have hyperpigmentation, this has a really gentle texture. It's absolutely beautiful. I'm such a fan. I've been using them for a long time. I know you guys have maybe seen them in my Instagram stories. Each box includes 50 disposable face towels. And like I said, they're made from 100% sustainable bamboo. This is the travel size. It's like a little box that you can throw in your makeup bag. And then we also have the one that can sit on your vanity. It's a box that you want out. It's so cute. It's baby pink. And I should tell you, the towels are shaped like a doily, so that's fun too. Go to shopskinnyconfidential.com to grab your face towels today. I hear this a lot from a lot of my guy friends who are single. I talk to a lot of guys about this. It's hard. They don't want to put the effort. They don't want to spend the money. They don't want to date someone from another city because then they got to fly there. They got to fly her out. It's a constant wheel of reasons that they can't do it. I hear it from men everywhere.

[Scott Galloway]

So I barely graduated from UCLA. I graduated a 2.27 GPA. And just for your listeners, that's not very good. A big motivator for me to go on campus was I wanted to see my friends. And also, to be blunt, there were so many beautiful women on campus at ucla, there was a remote but non zero probability I might meet somebody and eventually have a relationship with them. Which is Latin for I wanted to have sex with hot women at ucla, that was very motivating for me. And if I'd had lifelike synthetic porn iterating a million times a second to figure out my fetishes and make it more lifelike and in 7K and ready there for me on my phone, on my phone 24 by 7. I'm not sure I would have gone on campus as much. And if I'd gone on campus just a little less, I wouldn't have graduated. We need to stop pathologizing men's horniness. I think that wanting to have sex, wanting to establish relationships, is fire. It can be used destructively. If you start objectifying women, if you have unreasonable standards, if you just think of women as a vehicle for your satisfaction, that is fire that destroys things. But most of the time, that sexual desire is fire that's put in a steel casing and creates an engine of progress. You want to dress better, you want to smell better, you want to work out, you want to have a plan. You start figuring out that demonstrating kindness, having good manners, following up, developing calluses and getting used to rejection, taking a chance and walking across the bar and learning how to approach a stranger and express romantic interest while making them feel safe. Let's celebrate that. That's important. And I think a lot of men are getting mixed signals. And then they think, you know what? It's so goddamn expensive to go out. I don't have the confidence to approach women. I don't know how to dress. I don't know how to deal with this. I like this one woman. She rejected me. I'm not used to rejection. My eight my synthetic AI character is always nice to me and always says yes to me and always shows, performs erotic acts for me and continues to tell me how wonderful I am. Relationships are the hardest thing in your life, and that's why they are the most rewarding thing. It is hard to have friendships. It is hard to figure out a way to have a podcast and three kids and be sympathetic to each other and stay attracted to each other and express affection. And that's why when you figure this shit out, it's what real victory feels like. And there's just a ton of young men who are never establishing the skill set to really register what real victory feels like. We're evolving an asocial, asexual species called young men. It's as if we're planning our own extinction. And when I go out, I go out a lot. I love to drink. I love New York. I go out with friends. When I speak to women, they'll say, generally speaking, I'm out. I'm single, I'm ready to mingle. I look forward to amazing. And not one man has approached me.

[Michael Bostick]

Yeah, I didn't eat either at all. Like, they don't. They don't come. It's almost like, they're scared.

[Scott Galloway]

And some of that is because they lack the skills and the confidence. But also, society has taught them, you don't want to be that guy.

[Lauren Everts]

You want to be the creep.

[Scott Galloway]

What if you make an approach, it's not welcome, you say something stupid or indelicate, and, oh, it ends up that you work at the same company and now you're that guy. You're the creep. And also, rejection. For a lot of these kids, when they have rejection free synthetic relationships, they don't know how to deal with it. And mating is hard. I mean, it really is hard to kind of get your act together and demonstrate excellence. Like, I mentor young men and they start with, all right, what do you want to do? Let's figure out the end state goal, and let's reverse engineer a series of actions and disciplines to get to that end state. And it usually goes something like this, not necessarily in the same order. I want to move out of my parents. All right, we need some money. How are we going to make some money? Well, I don't know. Well, do you have a smartphone? All right, download the Lyft app and become a driver. Go to task. You can make money, and just making a little bit of money gives you a taste for the flesh. You're making money and you start getting excited about it. Learning how to navigate, you know, Anyway, the second thing they usually ask is, all right, I want to move out. I want to start making some money. And ultimately they all end up the same place. And they say it almost as if it's embarrassing. I'd really like a girlfriend. I'd really like a girlfriend. If you. That survey, they just came out conservative men. Their number one priority was having relationships. And kids, it was like number 11 for women. And I say to them, the first thing I say to them, okay, I get it. But the first question I ask them is, I say, would you want to have sex with you? Are you in good shape? Are you kind? Are you nice? Are you willing to approach women? And if they're not initially interested, you're fine. Do you have a sense of humor? How do you demonstrate excellence? Like, what is excellent about. How do you. How do you develop? How do you develop and show excellence? Are you putting yourself in random situations where you might meet somebody? Are you learning how to do the approach? I think every father has an obligation to teach his son how to express romantic interest while making that person feel safe. I also think women in society have an obligation to say that 99.9% of initiations from Men are benign and productive. And men aren't. You know, most men are. If a man wants a relationship and sex, that should be celebrated, not pathologized, that's not a bad thing. I didn't see my wife initially and think, oh, I'd really like to buy. Get back a better rate on auto insurance with her. At some point I wanted to have sex with her. That's why I approached her. And I. We both figured out that we enjoyed spending time together. And then we both decided we really like to have a kid together. We think we could build a great life together. But it starts with attraction.

[Lauren Everts]

So the point is, is women should not necessarily be offended that a man shows that attraction, because that is the.

[Michael Bostick]

I'm not offended by that.

[Lauren Everts]

Well, I mean, listen, I would be.

[Michael Bostick]

Very pissed off if you looked at me for the first time and thought about auto insurance. I thought you were thinking about having sex with me.

[Lauren Everts]

No, but I think that's why when I saw. And I thought, you're the perfect person to talk about this. When you see a headline like, is having a boyfriend embarrassing? Now, like, that is a signal to men and women that I think is not productive for society, I don't see how it's helpful.

[Scott Galloway]

Yeah, I don't know the data on that. I think that. I think some women find there's so few economically and emotionally viable men out there, they're not graduating from college. There's something like one in seven men now. It's what's called a neet. They're neither in education, employment, or seeking training. They're just doing nothing. And the top three reasons a woman is sexually attracted to the man are the following. Number one is their ability to signal resources. And women get offended when you say that. There's tons of research showing that your ability to signal resources is the number one source of attraction for women. Now, you can do that by showing up with a Range Rover and a Panerai. But the good news is it's signal resources. That's one way to signal resources. You own a Range Rover. Another way to signal resources is, quite frankly, you have your shit together.

[Lauren Everts]

So it could be, maybe you don't have them yet, but you show you have the capability to one day get them.

[Scott Galloway]

Women are drawn to guys who have big muscles and are in great shape, not because of the aesthetics, but because it shows he can show up and he's disciplined, which probably means he might be a good provider.

[Michael Bostick]

The number one thing for, for me, I always say this with a man is capable. He's got to be capable, competent. So yeah, that's, it's so important.

[Scott Galloway]

You're the, you're not the idiot ordering a bottle of Grey Goose to tell you I am. You got to get up because you got going on. You have a plan. You're like making documentary films or you're in business school or you're getting training to install H vac energy efficient heaters. You have a plan, you're smart, you're disciplined, you make sacrifices. You're organized. You have a good social network. People say a woman will say, that guy is signaling resources. He will be competent. He will be able to take care of me when I'm vulnerable and I go through gestation and I'm taken out of the workforce for a while. Number two is intellect. It's very instinctual. People who make better decisions for the tribe, the tribe is more likely to survive.

[Michael Bostick]

I totally agree with you.

[Scott Galloway]

So we're drawn to smart and quite frankly, the fastest way to communicate intelligence.

[Michael Bostick]

Honey. Humor, Humor, humor. Those are my top three things. I don't care what you look like. If you're not capable funny and intelligent.

[Lauren Everts]

It shows you're quick.

[Michael Bostick]

I'm out.

[Scott Galloway]

Humor is the fastest way to communicate intelligence. It's hard to give someone your IQ or. But here, and this is snarky, but I do it anyways. This is my impression of a woman. I'm laughing, I'm laughing, I'm naked. If, if you're able to make a woman laugh, you're able to punch above your weight class romantically. And also what men need to realize is it's not easy to. You can't say, well, I've decided to be funny. Half of a sense of humor is you laugh at other people's jokes, you appreciate humor, you want to laugh, you laugh out loud. And the third thing, and this is the secret weapon in mating for men is kindness. Women know at some point they might be vulnerable. They're more focused on family harmony. They want a dude that is kind. And I think a kindness practice is like I said earlier, I didn't start off kind, but I think if every day you practice small acts of kindness where you do nice things for people without a reciprocal expectation, it starts to become muscle memory. It starts to be just who you are. You start with good manners, but then every day you make an effort to be kind to people and before you know it, it is who you are. And women are very drawn to kindness. So those three things are in my, you know, those are what women are attracted to And I, I have a.

[Michael Bostick]

Fourth one, but I won't say it on air.

[Scott Galloway]

Does it, does it involve anatomy or height?

[Michael Bostick]

Big, big, big personality.

[Scott Galloway]

Big personality. Anyways, anyways. But what's happened now is that the tiktoking and videoization are reeling of our young people. Basically women. It comes down to two things signaling resources and height. It's really weird. Height. There was an article saying height has become the big boobs of our generation for men. And that is men are disproportionately evaluated for some reason on their height. And I think it's because it's an objective metric that people, you know, the whole, I want someone to make six figures into six feet. That's 2% of the male population.

[Michael Bostick]

Wow.

[Scott Galloway]

If you take out men that are married, divorced men, obese men, and men under the age of 50, it's like 2% of the population.

[Michael Bostick]

You know, it's so interesting what he's saying because you talk about this off air to me all the time about how you haven't used the word victory but you feel like one of your biggest, I would call it a victory now is being in a relationship for so long and you wish that your friends.

[Lauren Everts]

Well, I think as a young man, early days, obviously, you seek financial security and resources and you're trying to signal. And I probably had a little bit of the same kind of thinking that you have, which was helpful to me to, you know, get financial stability. But as I've gotten older, I think what I take victory laps for is that I found a mate and have children and we figured out how to be in a loving, productive relationship. And like, that has brought me way more satisfaction than any of the economic stuff. Now, the economic stuff is obviously nice and helpful and it enables us to live a certain way. But as a man, I have felt much more fulfillment from that and much more happiness from the other stuff.

[Scott Galloway]

100%. When I was your age, the word I would use is more, oh, I made a lot of money this year. I want to make more money. Oh, I'm dating a hot woman. Well, could I date a hotter woman? I'm going to St. Bart's Is there something better than St. Bart's oh, I have a BMW 5. Said, well, I want the 7. It was just more, more all the time. It was never enough. The only time I ever feel sated and feel like, okay, I get why I'm here is these random moments with my family. I'm, you know, we're watching a football game. We live in London right now. My kids roll in and just naturally throw their legs over mine. They trust me so much. Like these expressions of affection are just reflexes for them. And when I'm alone at night with the dogs, my partner feels loved and noticed. I've worked my ass off. We're all have incredible opportunities in health care and my kids are safe and worried about stupid shit and not real stuff because they don't need to be. That's the only time I thought, okay, this all makes sense. If God forbid, something happens to me tomorrow, I mattered. That's it. And I do think that there's research that shows, I think the same is true for women. That that is the, that's the end game. And I worry that not enough people are connecting for a lot of reasons and will not enjoy that. And it's worse for men. Women can find more happiness more easily than men without relationships. Men, I mean, it starts at a very young age if single parent homes, we have the most single parent homes in the world. Were tied with Sweden. When a boy loses a male role model through either death, disease or abandonment, death, divorce or abandonment, at that moment he becomes more likely to be incarcerated than go to college or graduate from college. Excuse me. A girl in a single parent home has the same outcomes. She might be more promiscuous because she's looking for male attention in the wrong places, but same rates of college attendance, same income. It ends up that the majority of the research shows that while boys are physically stronger, they're neurologically and mentally and emotionally much weaker. Two 15 year olds, a boy and a girl, sexually abused. Both heinous crimes, neither any less or heinous than the other. The boy is ten times more likely to kill himself later in life. Boys are weaker and they need male involvement and they need relationships. Women are just, quite frankly are just emotionally and neurologically stronger than men.

[Lauren Everts]

So.

[Scott Galloway]

And a big part of my book is that men my age need to recognize the disproportionate advantage we registered and we need to pay it back by getting involved in young men and boys lives. And we also need to recognize societally that young men are really struggling.

[Lauren Everts]

So as you've taken on these topics and you've done the media circuit, do you get pushback for advocating for young men so much? Is it like what about the women? Or is this mess, it's okay.

[Scott Galloway]

And, but I will say this gotten a lot better when I started talking about this five years ago. They're like, oh, Andrew Tate with an mba. And where were you when women were And I'm like, well, my answer would be, we were there for you. When women were 40, 60, college enrollment, 40% women, 60% men, we realized college was a huge upward lubricant. So we passed Title ix. Now it's like if you look at college graduation rates, it's like 65, 35 the other way. No one's talking about male affirmative action. And quite frankly, I think it's too much of a political hot potato to do it. And women will say, I understand the gag reflex, Scott. You've had a 3,000 year head start, right? And to be fair, from 1945 to 2000, America with 5% of the population, garnered 33% of the economic growth. We had six times the prosperity of the rest of the world. And then you take that 6x prosperity and we further crammed it into one third of the population that was white, heterosexual and male. So being born a white heterosexual male in the 60s, as I was, was literally hitting the global lottery ticket. So I understand that people resent me, I get it. But should a 19 year old boy with less opportunity than any 19 year old boy's had in a long time and less opportunity than he's ever had, should he be paying the price for my privilege? And the question is the following. Our country's not going to flourish. Women are not going to continue to flourish if men are failing. And you know who wants more economically and emotionally viable? Men, Women. And the thing that has made kind of my work more accepted and my biggest supporters are simply one cohort, Mothers. And it goes something like this. I have three kids, two daughters, one son, one daughter's a penny, one daughter's in PR in Chicago, and my son is in the basement playing video games and vaping. Parents see the distinct difference between the progress and maturity and success of their boys versus their girls. And they know something is wrong. So I got a lot of pushback in the beginning. And also I want to add that it's not a zero sum game. We can still recognize the immense challenges special interest groups and women still face when a woman as a kid, she goes to 73 cents on the dollar for a man. There's still a lot of misogyny in the United states. We have 26% of our elected officials are women, despite the fact that they're graduating from college. That means we are, quite frankly, anti women when it comes to elected leaders. We just are. There are real issues here, but at the same time, we can recognize it's not a zero sum game. Civil rights didn't hurt white people. Gay marriage didn't hurt heteronormative marriage. So why would we acknowledging that young men are struggling and we need to have empathy and programs for them to provide them with opportunity that's not gonna take away from women.

[Lauren Everts]

Yeah, funny. I mean you have little context on the company that we run, but it's primarily, it's a female driven audience. Right. And female. A lot of female hosts. But what I always tell and people would early days give me shit and say, well you're a man that is doing this. And I say, well, if you look at the organization, it's men and women working together in a very productive way to further the goals of men and women. It's not a bunch of women just pushing women or a bunch of men pushing men or push. It's. It's together. And I think that there's made the company more productive. And as we've done this show together as men and women and what I've noticed is that there's been this narrative where it's like one or the other. And I think that that is harmful because I think together you can further everyone's goals and objectives.

[Scott Galloway]

The greatest alliance in history is the alliance between men and women. I think the happiest households bring a mix of masculine and feminine energy. And by the way, sometimes women bring that masculine energy. My closest friends tend to be guys that are more feminine. I like to be taken care of. I like a more nurturing person as a friend. I'm not sure they appreciate me saying that, but I'm drawn to more feminine men. And two women living together can bring masculine and feminine energy. But essentially masculine energy protects, feminine energy heals. And together we make great humans in very prosperous, loving households. And we've been celebrating feminine energy for 40 years and it's wonderful. It needed catching up. But we have been demonizing male energy. When Russian soldiers pour over the border in Ukraine, when you have a burning house, when you want someone to be aggressive, you know, occasionally big dick energy comes in handy. And we need to celebrate young men. We need to celebrate the risk aggressiveness, we need to celebrate their valor, we need to celebrate their strength and recognize that my prosperity is not their fault. And if you look at the data, if any group was killing themselves at four times the rate of the control group, we wouldn't be saying, well, if you were just more in touch with your emotions or don't you realize that this is the system you created? Fucking 19 year old boy didn't create this system. He's not part of the patriarchy. He might be a victim of it. So I don't think of it as men against women. I think of it as liberal versus illiberal thought. The far right recognize the problem with men first to their credit to capture them. The problem is their solution is to take women and non whites back to the 50s. That's not the answer. Or to blame women. Or they see that there's an inverse correlation between women's progress and men's descent. No, it's not. Young men need to celebrate women's progress. It's amazing that our sisters and mothers are doing better. That's a key component to the health of our society and loving households. At the same time, what I would say to young women is saying to a young man, you don't have problems, you are the problem. Or if you only just acted more like a woman. That's not an answer either. So what I'm trying to figure out is how do we develop a more modern form of masculinity, celebrate it and realize it doesn't come at the cost, but is a benefit to women and restore the greatest alliance in history. And that is a mutually supportive alliance between men and women.

[Michael Bostick]

I think it's very thoughtful. Where can everyone buy your book? Say hi on social media.

[Scott Galloway]

Anywhere.

[Michael Bostick]

Anywhere. What is the book we should start with?

[Scott Galloway]

Look, the book I like the most is the one that sold the least well, the Algebra of Happiness. Algebra of wealth is my biggest selling book. The four is probably the most famous. Yeah, my book out is called Notes on Being a Man.

[Lauren Everts]

I think this is going to be your biggest one because I think this topic is very important right now. And to your point earlier, I think young mothers want to raise healthy young men and it's universally applicable to everybody.

[Scott Galloway]

I hope so.

[Michael Bostick]

I loved this conversation. You can come back anytime. There's so many directions to take with you.

[Lauren Everts]

The hard thing about interviewing you is there's a million directions to go. We could have gone down the political rabbit hole, but I figured we'd start with saving young men.

[Scott Galloway]

Well, just let me say one thing about because I can't resist a chance to be political, young men will naturally look to the President of the United States, the most powerful person in the world, and to the wealthiest man in the world because we live in a capitalist society. So our two primary role models for young men are Donald Trump and Elon Musk. And I think it is very difficult to think of two more anti masculine figures ever. And that is masculinity is about providing, and they both do a great job of that. They're both wealthy, they're both risk takers. Donald Trump was born a rich kid. But they're both good providers. Where they miss the boat, where they lose the plot is the only reason you want prosperity is so you can move to protection. And that is the key. If you think about the most masculine jobs, cop, firefighter, military, their job's to protect, and that is what a man's job is. And these guys have missed the whole protection side of masculinity. You don't cut off SNAP benefits to people. You don't cut off aid to HIV positive mothers. Elon Musk is being sued concurrently by two different women for sole custody of their child because he has not seen that child. That couldn't be any more anti masculine behavior. And what I worry about is some of our most public figures and role models for masculinity conflate masculinity with coarseness and cruelty and have missed the whole shooting match. And that is the reason we work hard, the reason we make money, the reason we're strong, the reason we're emotionally resilient is such that we can protect others. And they have missed that. And I worry that young men are getting the wrong signals from people who do not represent masculinity. They represent coarseness and cruelty.

[Michael Bostick]

Well, the next time you come back on our podcast, we'll make it a political.

[Scott Galloway]

There you go.

[Michael Bostick]

Yeah, we'll make it political because there's so, like I said, there's so many different directions to go with you. Big fan of everything you're doing. Thank you so much for coming on the show.

[Scott Galloway]

Thank you.

[Lauren Everts]

We will see you at breakfast with Percy.

[Scott Galloway]

There you go, Michael.

[Michael Bostick]

The pigeons. The birds.

[Lauren Everts]

No, they're not pigeons. They're the seagulls. Seagulls, yeah.

[Scott Galloway]

Yeah. And the hawks. Yeah. Well, congratulations on your success.

[Lauren Everts]

Thank you, Scott. And congratulations on the book.

[Scott Galloway]

And by the way, if you're just ridiculously fucking stressed out and looking at each other and resenting each other and stressed and thinking this is really, really hard, you are exactly where you should be. Exactly where you should be.

[Lauren Everts]

No, the kids. We are in Vietnam for sure.

[Scott Galloway]

You're in the mix.