The Gstaad Guy On The Secret Psychology Of The Ultra Rich, Quiet Luxury, Status, & Modern Wealth Culture

Summary

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The Bossticks

Episode: The Gstaad Guy On The Secret Psychology Of The Ultra Rich, Quiet Luxury, Status, & Modern Wealth Culture

Date: May 18, 2026
Hosts: Lauryn Bosstick, Michael Bosstick
Guest: “Stadt Guy” (Gstaad Guy) – social media creator and satirist of the global ultra-rich

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Episode Overview

This lively episode dives into the world of "quiet luxury," the psychology and habits of the ultra-wealthy, and how modern wealth and status are broadcast—and satirized—online. The Bossticks sit down with the enigmatic “Stadt Guy,” a content creator who’s built a global following and a personal brand by poking fun (with insight and affection) at the lifestyles and obsessions of high-net-worth individuals. Together, they explore wealth culture, the shifting standards of luxury and taste, social media’s impact on status, and how humor and discernment are keys to both standing out and fitting in.

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Key Topics & Insights

1. Building a Satirical Brand in the Luxury Space

• Stadt Guy has created an archetypal “character” – the Stadt Guy – obsessed with excellence, luxury, and a slightly absurd, self-aware pursuit of the best things in life, from watches and cars to vacations and clothes.
• His content uses humor to both satirize and analyze what it means to have “taste” and “discernment” among the ultra-rich.
    Notable Quote:

“The Stadtga is a fictional character, but he is a representation of a real life archetype. That archetype is someone addicted to excellence. Sometimes unjustifiably so.” – Stadt Guy [05:56]

2. The Evolution from Status to Substance

• Stadt Guy explains the journey from flashy consumption (bottle service, logos, visible status) to quiet, understated quality and substance.
• He distinguishes between “old money” (tradition, substance) and “new money” (hype, visible status) both in characters and in real life.
• The true connoisseur evolves away from status signals to valuing things for their intrinsic quality.

Notable Quote:

“They figure out: actually this was bad value, not to save money, but to actually focus on quality and substance over status. And that is a real life connoisseur.” – Stadt Guy [06:14]

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3. Social Media, the Creator Economy & Shifting Luxury

• Social media has democratized and exposed the trappings of wealth—what was once secret is now public.
• Stadt Guy describes how he “put Loro Piana on the map” for a younger generation and unlocked brand partnerships by showing that influence doesn’t require traditional celebrity status.
• The best content now wins, not necessarily the biggest followings (“interest media” vs. social media).
• There’s an increasing appetite for authenticity, subtlety, and expertise.

Notable Quote:

“People love the knowledge and the truth of product. They're becoming much more aware of ‘this is all fluff… this is all status’ or ‘this is something real and well made.’ And they're falling for the traps of marketing less.” – Stadt Guy [08:55]

On his influence:

“I was the first content creator to work with Loro Piana, the first male content creator for Audemars Piguet, and the first for… Bombardier.” – Stadt Guy [44:32]

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4. The Psychology of Taste & The Ultra-Rich

• Real “taste” is grounded in true knowledge—being able to explain why you love what you love.
• The most elegant people are curious and kind, not merely wealthy.
• Discernment is a journey: everyone starts ignorant and learns to distinguish quality from hype, often after making mistakes.

Notable Quotes:

"I think real taste is real knowledge. You can test taste by asking questions about knowledge.” – Stadt Guy [13:18]
“I think the most elegant thing is manners and treating someone with respect.” – Stadt Guy [66:10]

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5. Parody, Satire & Real Life

• Stadt Guy’s characters—like “the cousin” vs. “the main guy”—play out dynamics like new money vs. old money and naivety vs. sophistication.
• Self-deprecation drives his humor, and about 50% of the content now reflects his real thoughts, the rest what he imagines a true “Stadt Guy” would think.
• Many ultra-wealthy privately enjoy and relate to the satire, but want to keep their names out of it.

Notable Quote:

“The Stadt guy character is snobby, and he's slowly becoming less snobby. He's slowly learning from life. He's learning what he values.” – Stadt Guy [40:34]

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6. The Real Economics & Influence of Satire

• Stadt Guy describes how partnering with Loro Piana began:
  • Young followers bought out Loro Piana products, which was detectable in their sales data.
  • Successful test collaborations led to consulting gigs and ongoing partnerships with multiple ultra-luxury brands (watches, planes, etc.).

Notable Moment:

“We sold out a thousand pairs [of Loro Piana shoes] in six hours. They were priced at €700… nearly a million dollars in six hours for an account with 10,000 followers.” – Stadt Guy [45:31]

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7. Travel, Taste, and Substance: Lifestyle Deep Dives

Summer Destinations

• Substance, not status is the guiding principle. Prefer off-peak towns, mountain destinations in summer (e.g., Gstaad), and places with authentic, local experiences over “hot spots” full of crowds and hype.

Brands & Products

• Clothes: Loro Piana, Hermès
• Watches: Audemars Piguet, Patek Philippe
• Fragrance: Acqua di Parma (but understated or none is best)
• Affordable Essentials: Uniqlo T-shirts, travel steamer ($20), hand wipes, family-owned restaurants, London black cabs.

Notable Quote:

“Most things that make someone chic or elegant have nothing to do with the things they buy.” – Stadt Guy [66:10]

Travel Style

• Travels heavy due to year-round business, filming, and consulting—often eight months a year.
• Values comfort but also practicality and elegance.

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8. Social Dynamics & Privacy in the Age of Influence

• Discusses maintaining boundaries and privacy while building a public brand.
• Advocates for delayed posting to protect personal safety and privacy.
• Distinction between “old friends” and “good friends,” and learning who supports your growth.

9. Taste Markers: "What’s Chic / Not Chic"

A rapid-fire game with the Bossticks—statements on:

• Wearing cashmere in warm weather (if woven right, can be breathable)
• Having a favorite water brand (tap water in Gstaad = peak niche)
• Scheduling life by ChatGPT (“That’s all about you.")
• Tailoring everything, even T-shirts (maybe excessive)
• Traveling with your own pillow (understandable, but prefers hotel menus)
• Eating cheese in bed (“No pickles, no cheese, no food in the bed!”)
• Buffed nude nails, slick ponytails, less makeup ("Low maintenance-high maintenance to be low maintenance.”)
• Volume: Music, lights, and voices—subtlety is always chicer.

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Memorable Moments & Quotes

• Stadt Guy: “Smell good, not strong.” [32:48]
• On Music:
  • “Chicest genre? Some Julio Iglesias era, 70s, 80s, 90s Spanish guitar.” [48:18]
  • Lauryn: “What did you want to say? Bossa nova.”
  • Stadt Guy: “That’s also very chic.”
• On eating in bed:
  • “No pickles and no cheese are going in my bed. There’s no food in the bedroom.” – Stadt Guy [62:33]
  • “But then you put cheese in your own bed … I think that is kind of insane.” [63:55]

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Timestamps for Notable Segments

• 03:40 – How Stadt Guy built influence for luxury brands
• 05:56 – Defining and parodying the “Stadt Guy”
• 13:18 – On what constitutes real taste
• 17:18 – Early life and introversion
• 22:48 – The layers of money and attitudes toward luxury
• 30:30 – Creator economy shifts; content vs. following debate
• 31:02 – Substance vs. status: city, brand, and lifestyle picks
• 35:57 – The “real work” of content creation, traveling, and consulting
• 45:31 – Case study: Selling out Loro Piana collaboration
• 50:01 – “Volume up—not chic”: applying the philosophy of subtlety
• 57:42 – “A la Poubelle:” Satirizing what’s in/out of style
• 66:10 – Manners as the ultimate luxury; affordable ways to be chic
• 65:01/67:21 – Essential, affordable picks for elegance and substance
• 70:44 – Texas luxury: differences in regional expressions of taste

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The Future of Chic: Predictions & Closing Wisdom

• “Quiet luxury” will continue to move from prep-trendy to wellness- and experience-driven; sportiness and biohacking will become markers of status.
• The greatest luxury is health—taking care of your body requires time and resources.
• “Most things that are chic are actually free… nearly all things that make someone elegant or chic have nothing to do with things they buy.” [66:10]
• Simple, effortless, nuanced, and courteous will always trump loud, logo-laden, and aggressive. “Simple is chic!” [69:35]

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Where to Find Stadt Guy

• Instagram and TikTok: @stadtguy
• Podcast on YouTube, Spotify, Apple
• Jewelry brand: Poubelle

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Summary Takeaway:
If you want to “be chic”—whether you’re ultra-wealthy, building a personal brand, or just developing taste—combine true curiosity and manners with a preference for substance over status, simplicity over show, and humor over pretense. In a world of endless noise and posturing, knowing, discerning, and quietly enjoying the best (for you) is the new form of luxury.

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Transcript

[Stadt Guy]

Welcome to the Bostics, starring Lauren Bostic and Michael Bostic. Together they are the Bostics.

[Michael Bostic]

Hello, everybody.

[Lauren Bostic]

Welcome back to another episode of the Bostics. Today we have the one and only the Stod Guy. So who is the Stod Guy? He is a social media content creator known for satirizing the often absurd lives of the world's elite through video content. Through this, the Stod Guy has amassed the highest concentration of ultra high net worth followers of any social media page globally, allowing him to work with brands including Audemars, Piguet, Lopiana and Bombardier, as well as starting his own charm jewelry business, Puebl, and his own show and podcast. This episode was a lot of fun. We talked all about what's actually really going on with the ultra wealthy. We talked about the art of quiet luxuries. We talk also about building a personal brand. Make no mistake, he is building something quite incredible here, which we get into. And he's really carved out a niche online by using comedy and social commentary to build something that is becoming truly meaningful. So for any aspiring content creator, anyone looking to carve out a specific lane on the Internet, there's also a ton of gems in here as well. But make no mistake, under the comedy, under the satire, there is a very savvy business person here with a ton of knowledge on how to create online

[Michael Bostic]

brands, how to build businesses and how

[Lauren Bostic]

to stand out online. He's helping a ton of companies stand out even more than they were before by plugging them into relevant audiences using nothing other than his phone and content and his mind. With that, let's welcome the star guy to the Bostics.

[Stadt Guy]

How do I look? Do I?

[Lauren Bostic]

You look great.

[Michael Bostic]

You look podcast ready.

[Lauren Bostic]

You look great.

How did you choose your outfit today?

[Stadt Guy]

I like the color navy blue.

[Lauren Bostic]

Yeah. But I feel like there was more thought in it.

[Stadt Guy]

Bigger thoughts happen when getting the clothes and when putting them on. It's quite seamless.

[Lauren Bostic]

Ah, there it is.

[Stadt Guy]

I think you understand.

[Michael Bostic]

I understand.

[Stadt Guy]

He's wearing Loro Piano head to toe.

[Lauren Bostic]

The one thing the audience maybe doesn't know about my husband is there is nothing Michael Bostick loves more than a tailored outfit that is planned out. The last detail.

Comfortable, though, has to be comfortable.

[Michael Bostic]

I don't like things that like they look good, but they don't feel good. I don't like that.

[Stadt Guy]

Also, it's understated. I think to those who know what you're wearing, it stands out to those who don't. You blend right in.

[Michael Bostic]

Exactly. I went through my louder Days in earlier times, and now I'm just trying to hide out and just blend into the brush.

[Stadt Guy]

It's usually the journey.

[Lauren Bostic]

Dissect all your looks over the last 20 years. It would be pretty amazing. He had to help me with my closet, which is usually the opposite.

Right.

He, like had to guide me slowly into what he. He had to manipulate me into having the closet that he wanted me to have.

[Michael Bostic]

It's true.

[Lauren Bostic]

So.

[Michael Bostic]

Okay, thank you for coming in. We've been wanting to have you in for a while. When we were talking about the prep of this show, there's so many different directions we can take it in. But I think, like the term creator economy is. It's like they use it, they throw it around. People call themselves creators and not to diminish them, but I think what's interesting about what you've built is you've literally created a character from nothing, made it a Persona and a brand, and have since moved markets with it. Like, you shared with me this stat of from the time you created and it was a presentation that you have from the time you started your brand, Staad Guy, to what's happened with Laura Piana, what's happened with Acqua di Parma, what's happened with Audemars Piguet. And it's pretty incredible because I don't think a lot of people realize what you're doing and what you've done for that space.

[Lauren Bostic]

Right.

[Michael Bostic]

I think a lot of people know about Loro Piana from you.

[Stadt Guy]

Thank you.

[Michael Bostic]

Would you agree?

[Stadt Guy]

I would agree.

[Michael Bostic]

Was that intentional?

[Stadt Guy]

I think it's easy to look back and say it was intentional. I think some moments were intentional, some moments were consequential. I'm grateful to have fun in the process and to be able to continue to iterate to allow this to be the outcome. But it's a series of accidents, decisions. It's a very fun thing.

[Michael Bostic]

How did you initially get into this and creating these characters? Like, were you always into luxury places and markets? Did you have somebody that you knew that knew about? Like, I think a lot of the things you talk about, people don't know about.

[Lauren Bostic]

They're a little niche.

[Michael Bostic]

Yeah. So I wonder how you even got interested in the first place.

[Stadt Guy]

So before I explain that, I need to warn you.

[Michael Bostic]

Okay.

[Stadt Guy]

You're going to end up being our. Our guinea pig for this episode.

[Lauren Bostic]

Perfect.

[Stadt Guy]

Because you are the real lifestyle guy in many ways.

[Lauren Bostic]

I didn't want to say it, but I hoped you would see it.

[Michael Bostic]

By the way, we did spend New Year's in Stadt a few years ago.

[Stadt Guy]

There we go. Here we go.

[Michael Bostic]

We have been to the Eagle Club.

[Stadt Guy]

Here we go.

[Michael Bostic]

We know. I know. The Grand Bellevue.

[Lauren Bostic]

The Daniel.

[Michael Bostic]

Hello, Daniel.

[Stadt Guy]

Oh, yeah, Closer. Forgive me.

[Lauren Bostic]

I told you when we talked on

[Michael Bostic]

the phone, you're blowing up my spots.

[Stadt Guy]

You did. So the Stadtga is a fictional character, but he is a representation of a real life archetype. That archetype is someone addicted to excellence. Sometimes unjustifiably so. Usually unjustifiably so. It's someone who wants the best laptop to check their emails, the best car to maybe go play golf, the fastest car, but they're not usually getting it to those speeds. The most well made clothes for casual days out. The best watches for also casual days out. It's a real life connoisseur, someone who loves excellence.

[Lauren Bostic]

I was waiting for wife, also the best wife.

[Michael Bostic]

That's number one.

[Stadt Guy]

That's number one. I think that's a partnership more than it is anything else, I think. And these connoisseurs, I think, are often aware of the absurdity of the things they like and they're aware of the humor among them. So when someone says, oh my God, this is such a beautiful $15,000 jacket you're wearing, you'll usually laugh as a reaction or be quite shy about it, because it is an absurdity in so many ways. And I noticed those jokes existing and this sort of like bullying up, being a real thing and being something that people who relate or were, quote, unquote, the victims of these jokes wouldn't take offense to, and people who weren't part of the joke would feel heard through, because you're effectively acknowledging the elephant in the room through this humor. And I think that what you were saying, Lauren, about the process of becoming discerning of, oh, you should have seen the outfits he used to wear. That is the process that I think everyone goes through with knowledge. I think any person who starts to shop or starts to travel to nice places initially makes the wrong consumption decisions. They initially do the champagne bottle spraying thing. They get ripped off by the hotel, they get ripped off by the logo brands. And then they figure out actually this was bad value. Not to save money, but to actually focus on quality and substance over status. And that is a real life connoisseur. They either go through this journey over 10 years or one year depends on the level of knowledge they're exposed to. And that's the story of Stadguy. And that's the message I express with Stadt guy through the Tone of voice of humor. I think humor is an amazing way to get these sometimes strong messages across and make them more digestible and less serious because at the end of the day, these things are luxuries. They're not necessities. I think they should be discussed with some degree of humor.

[Michael Bostic]

And is that why you created the two characters, the cousin and the dog guy? It's like one is earlier in the journey and one is later and more sophisticated. Is that how you view it?

[Stadt Guy]

That's exactly it. So it's kind of this polarity between new money and old money, knowledge and hype, flashing lights and changing trends versus someone who's rooted in tradition and rarely changes their opinion about things. I think I would have a very hard time today convincing you that there's any watch better than the one you're wearing. But five years ago, maybe I could have said, hey, there's this new thing you haven't heard of and maybe you'd be more susceptible to that marketing. And I think that's the Colton vs. Constance dynamic that I play tennis between or ping pong between with my characters.

[Lauren Bostic]

Michael's favorite quote is I'm very easily satisfied. I'm always content with the best. So you are spot on with that. And I think discernment is something that the world is starting to catch on to. I think when we first started social media, it was very similar to the polarity that you're talking about. Like everyone had to show everything. And I'm noticing a transition through social media that people are becoming. They're not showing like the whole purse. They're showing a corner of it. Are you noticing that?

[Stadt Guy]

I think I am for sure. Yeah, I am for sure.

[Lauren Bostic]

It's changed.

[Stadt Guy]

It's all changing. People love the knowledge and the truth of product. They're becoming much more aware of this is all fluff. This is all status or this is something real and something well made and they're falling for the traps of marketing less than ever.

[Michael Bostic]

I think I, you know, I've been a fan of yours for a long time and I saw, funny enough early days when I saw you, I remember we were. I told Lauren, I was like, this is gonna blow up because I think what you've done is very unique for the space on the nose, it's different.

[Stadt Guy]

Thank you.

[Michael Bostic]

But what I all but. And everything you just highlighted is true to your brand. But for you personally, how did you start to figure out which places and which brands to highlight and which things to key into? Because to the point earlier, like You've put a lot of these things on the map that I think certain people knew about, but were definitely not mainstream. Like a lot of the things you talk about, many people didn't know. I would imagine when you first started even talking about Staad, there was like, a lot of people were like, what the hell is that? Where is that? Right? Probably saying, you know what I mean? Things like that. So how did you figure that out to begin with? Did you grow up going to these places? Did you have family members?

[Stadt Guy]

So I'll start by acknowledging my privilege. And I did grow up in a privileged environment. My parents always wanted the best for me and would always do everything they could to put me in places where I was surrounded by people who were even more fortunate than I was. Even though I was very blessed with abundance, I was around a lot of these Stad guys. I did not grow up going to Staad. I went to Stad for the first time a year after making the page interesting, which is kind of crazy, but I heard a lot of people talk about Stadt and I understood the Staad world because I did ski in Swiss ski town, just a different one, one slightly less Stadi than Stad. I was always someone who loved to listen and observe. And I always pause in rooms and try to understand the dynamics in rooms ever since I was a kid. Why are people gravitating towards that person? Why are they acting this sort of way? And I was always curious about these sort of social dynamics. Just listening to why people gravitate towards that real life Staad guy and Staad girl and ask all these questions made me curious about their credibility. I was realizing that the person was often more important than the advice. And someone with credibility or just who has achieved tremendous success could give bad advice, but people would take it as good because of who they are. And this was a sort of dynamic I love to study. And I started asking those people, like, what are the things you like? What are the things you love? People take everything you say as a rule. Borderline religion. What? What do you wear? And a lot of them were wearing this brand called Loro Piano. Okay, what watches do you like? They're like, oh, I only wear the best brands. So Loro Piana. I only wear the best watches, so Aud Nor Piguet, Patek Philippe. I only drive the best cars. So Bentley, Porsche, Aston. And I only vacation in Staad, Sardinia, Aspen. And they had these very similar ways of living and ways of consuming in life that were very unique compared to the world, but very true to ultra high net worth individual consumption. And I was fascinated by this world and way and I thought it was so rooted in taste, but also so rooted in absurdity. Because in many ways it's beautiful, but in many ways it's excessive. And that balance is, I think, what luxury is. And I wanted to talk about it, make jokes about it and pre stad guy I always did at dinners. I'd always just poke fun at what I thought was absurd. The difference now is that I do it publicly.

[Lauren Bostic]

Are you worried that your mouth is gonna have a wrinkle when you're older?

[Stadt Guy]

100%. I think I need some Botox too. Just permanently defrom.

[Lauren Bostic]

That's great. Your skin looks beautiful in person. I'm just wondering if when you're 80, are you worried you're facing because of

[Michael Bostic]

the way the frown.

[Lauren Bostic]

I'm worried about the frown. I'm looking at the frown. Cause I'm always like, that's my job is the aesthetic part of it. And I look at it and I'm like, what's gonna happen when he's 80?

[Stadt Guy]

I hope the frown will turn into a smile. He would have been frowning for a long time. Yeah, I say he, but it's actually just me.

[Lauren Bostic]

What do you think at this point, being exposed to everything you've been exposed to makes a person have taste?

[Stadt Guy]

I think it's basically knowledge. Like I think real taste is real knowledge. And you can test taste by asking questions about knowledge. If someone says they love this sort of thing, they should be able to clearly communicate why they love that thing. And I think people can rarely challenge that. Taste is by definition subjective, but I think should always be rooted in some degree of knowledge in that thing. Someone is tasteful in someone who loves wine, is very tasteful in wine, needs to know a thing or two about wine. They can't say that they have great wine taste, but only like wine one bottle without actually knowing the way it all works, in my opinion.

[Lauren Bostic]

Who are some people that you look to for the taste besides Michael Ichel Bostic?

[Stadt Guy]

Michael, I have a few archetypes that I actually like to study. People that have achieved amazing things, I think in different categories of different people. Most of them wouldn't really be happy with me publicly outing them.

[Lauren Bostic]

Okay, you gotta tell me off air.

[Stadt Guy]

I'll tell you off air.

[Michael Bostic]

Okay, what about our friend Jeremy Zimmer, who I have to give a shout out to?

[Stadt Guy]

Jeremy Zimmer is a legend.

[Michael Bostic]

Yeah.

[Stadt Guy]

In many ways a real lifestad guy. Smiles a Lot more, though. And he's very grateful. The Staad guy is always frowning because nothing is enough. He wants better. Even though he's sharing gratitude. He's.

[Michael Bostic]

Jerry's a very happy guy.

[Stadt Guy]

Very happy guy.

[Lauren Bostic]

You're a bit like that. I call it Sabertooth. We will be in the most beautiful place in the world having the most beautiful dinner with a gorgeous Brunello, and he will find the Sabertooth in that room.

That's a little.

The Sabertooth is the danger. I don't even know if it's the fault. I don't know if the fault's the right word. It's. He's looking to what he can improve in the room.

[Michael Bostic]

No, but I do that. I mean, listen, I think that. That I. I do that in my business. I do that in the company.

[Lauren Bostic]

I just do that.

[Michael Bostic]

And I'm always just like, okay, like, if things are going. I'm always, like, looking for, like, how to improve things.

[Stadt Guy]

You love excellence.

[Michael Bostic]

I love. Well, and I love efficiency. Right.

[Stadt Guy]

You're a connoisseur.

[Lauren Bostic]

Extraordinary. You want extraordinary at every turn. From the way we missed a flight the other day, and you would have thought, oh, my God, it was like. It wasn't seamless the way he wanted it. It was. You're particular.

[Stadt Guy]

So here's one thing I'll give Michael.

[Lauren Bostic]

Okay.

[Stadt Guy]

You were saying initially that he says he loves things to be simple. Yes. And he loves things to be excellent. As if they were opposing beliefs.

[Lauren Bostic]

Right.

[Stadt Guy]

In Italy, they can actually exist hand in hand. And there's this word called sprezzatura, which is the simplicity in excellence, the simplicity in luxury. I think if we just pause for a think and compare France to Italy. In France, excellence is quite opulent. You have this gold, the glam, the dishes with foam and gold and sauces. In Italy, what is excellence? It's an excellent simple pizza. It's an excellent spaghetti pomodoro. It's an excellent family owned, beautiful hotel. And it's like this jacket that Michael's wearing. It's excellent but unassuming. And that is Italian luxury versus the French versus many other countries. And I think they actually can go hand in hand.

[Lauren Bostic]

He's a fourth Japanese.

[Stadt Guy]

The Japanese actually share that, too, I think.

[Lauren Bostic]

I know.

[Stadt Guy]

Yeah, there you go.

[Lauren Bostic]

I've lived it.

[Stadt Guy]

Yeah.

[Michael Bostic]

Well, it's a. It's a culture rooted in a lot of shame. We don't cut our bellies open anymore, but. But yeah, we like to. We like to do things. My grandmother was always, like. There was no, like, effort it was like, is it right or wrong?

[Stadt Guy]

Yeah, right.

[Michael Bostic]

Like that was. But it's. But I also, I think, like, you can look at that culture and some of the things they produce. Everyone that's over there is like they're living in the future. It's like, it's very clean, it's organized, efficient, you know.

[Lauren Bostic]

So when you were a little boy, I know you said you studied people, but what were you like?

[Stadt Guy]

I was quite shy, actually.

[Lauren Bostic]

That's interesting that you were shy and you do what you do now.

[Stadt Guy]

Yeah. I think the phone is a great shield. I think most content creators I meet are actually quite introverted and are quite shy and they use the phone to do what they have to do socially, in quotes, but actually not interact with people and put themselves in uncomfortable situations.

[Michael Bostic]

And what was your parents like? Were they. What did they want you to be? What were their ambitions for you?

[Stadt Guy]

I'd say more traditionally successful. And I was always a more behind the scenes. Never a drama kid, never an acting kid. I always loved tech, studied technology, got a job at Apple. I was working at Apple for just under three years.

[Michael Bostic]

If you walked in, would you be selling an iPhone or were you on the.

[Stadt Guy]

No, I was in the corporate side. Yeah, okay. Yeah, Yeah. I was working on Apple Pay.

[Michael Bostic]

Okay.

[Stadt Guy]

During my time at Apple's, when I started working on Stadt Guy and when I eventually was making enough money from Stad Guy, the classic side hustle becomes main hustle leap. I told my parents I wanted to quit my job at Apple. My mom started crying because this is like, are you crazy? You worked your whole life for this. And she has a point. I did work my whole life for this, but I just felt something was right about being an entrepreneur and taking this leap of faith for something public facing. And I had a strong feeling that I could be public facing but still maintain my energy and be as private as I wanted to be. Now it's been just over eight years of Stadguy, and I think I've managed to maintain that exposed enough, but also to myself, enough balance.

[Lauren Bostic]

You, I wonder, because you said you're so observant, what you've observed since you've gained success from your friends with this character, has it been like they're just like, yeah, like, go for it, or has there been like a weird energy? What's it been like for you?

[Stadt Guy]

I've realized that there's a big difference between old friends and good friends. I used to conflate the time that I knew someone with how strong our relationship Is and just through time I think most people figure this out. Actually a new friend can even be a better friend. I have some friends that really wanted the best for me and when I started would say, listen dude, you're embarrassing yourself. This is that guy is not for you. Like just you should stop this thing. And people I still love today would say that and I don't resent them for it. They actually believed what they said and it's true to their reality and not mine. And in my reality, the. The feeling of being cringe and being perceived as cringe and quote unquote embarrassing myself was something I really didn't care about because I never had a lasting feeling of cringe on someone else. If I saw a cringe video, I forgot about it within 30 seconds. So I never expected someone to feel that about me for more than 30 seconds. So I just tried to put myself in my viewers shoes and realized actually what anyone thinks about me and the short term is so short term that I should just follow my dreams.

[Lauren Bostic]

It's very. It's quite self deprecating what you do, which I find that to be attractive in someone is being self deprecating is funny. It's great.

[Stadt Guy]

Thanks.

[Lauren Bostic]

It's light. How much of Stodgai is actually you if you were going to give it a percentage?

[Stadt Guy]

Good question. I think recently more than ever, probably now it's maybe 50% real thoughts and 50% thoughts. I assume the real life Stadt Guy would share. In the early days it was more like 20% because the character was I think even more absurd. And talking about the what, like the early days of Stadt Guy were all about the what to consume, where to go, how to consume. And the more recent two or three years, the why has been a bigger part of the communication. Because I think when I first started Stuttgart eight years ago now, the life of ultra high net worth individuals and high net worth individuals was really a secret to the world. People weren't really sharing videos of private travel and these hotels and these destinations through Instagram, through the glamorization of this ridiculous world, the cat is out of the bag. People know all this stuff now. And actually people question this stuff. I noticed people in these fancy restaurants and parties who five years ago would have been only filled with excitement are now actually filled with questions of is this really what is valuable? Maybe I don't actually want to be here. Maybe I'd rather just be at home and everyone's asking themselves these questions. So I think my character should be part of that Questioning. So my character now talks a lot less about the what and a lot more about the why behind these interactions and ways of consuming.

[Michael Bostic]

And do you feel that is because people are now more aware of the absurdity of this? Like, maybe if you were in that bubble before and you're like, this is the greatest thing ever, and now you realize, like, a lot of people think this is just absurd behavior, you're kind of questioning being there at all. Or do you think it's just because they feel it's more attainable?

[Lauren Bostic]

Yeah. Or when everyone has access, does it make it not that sexy?

[Stadt Guy]

I think there's a few layers, and the layers are kind of progressive. So layer one is money is sexy because it solves problems. That's one. Everyone in the world can agree on that. That, like, if they have a big problem in their life, there's a big chance that money can have some positive effect on that. Could be a debt, could be a health thing they want to solve, could be supporting a family member. That's one, I think. Two, there's the luxuries and access, and three, there's the excess. I think most of the world's focused on the first chunk, and most of the world hadn't really been exposed to the second chunk so much. I think in the 80s and 90s, there was this TV show, the Secret Lives of the Rich and Famous. It was. It was really a novelty to see this world. Instagram made that not only accessible to everyone, but kind of bombarded everyone with it on the feeds, and it really glamorized something that is actually questioned by everyone who experiences it. I think people who experience tremendous wealth have this classic, by the way, money doesn't buy happiness cliche, where, of course, it does buy the problem solving, but it comes with a lot of strange behavior. It comes with a lot of complexities. And I think people are deeply curious about that because of the massive exposure people now have to the luxuries. So I think it's an exposure thing.

[Michael Bostic]

Naval Ravikant says money solves money problems. Right. But not other problems.

[Stadt Guy]

Exactly.

[Lauren Bostic]

Who is someone that you look to on social media that you think is doing it really well? You're doing something unique. Who else do you see that has a unique point of view that you look to?

[Stadt Guy]

I think there are lots of accounts. I love niches online and accounts that deliver on those niches. Like, I think there's great food accounts. I think there are great hobbyist accounts. And I actually really like the transition that social media has taken from social Media where you see content from people you follow to interest. Media where you just see content from all the things you might be interested in. Because over half of the viewers of my content are actually non followers now, I can access way more people and the content wins versus the creator.

[Lauren Bostic]

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[Michael Bostic]

It's like harder to get followers these days, but it's a lot easier to get your content seen. We talk about this all the time. You could be an unnamed low following creator, but if you have good content in whatever niche like you could, you can crush it.

[Stadt Guy]

I completely.

[Michael Bostic]

In the early days of social, you couldn't do that. You had to have the following.

[Stadt Guy]

Yeah.

[Michael Bostic]

You couldn't make a living without the following.

[Lauren Bostic]

At this point in 2026, what, what are the brands and the spots that you like through doing what you do? I feel like you probably have a very curated, edited point of view.

[Michael Bostic]

Where are you going in the summer?

[Lauren Bostic]

Yeah. And be honest. We want to know.

[Stadt Guy]

Okay. So the honest. The top of this document, if I was sharing my recommendations list would be substance not status.

[Lauren Bostic]

Love it.

[Stadt Guy]

That's the overall goal here.

[Lauren Bostic]

I knew we would have a good answer to this. Keep going.

[Stadt Guy]

Okay. So substance while still looking for the best of the best is my priority. Clothes Laura Piano I think they do only I think they're the best. I think Hermes is there too. I think Hermes, Laura Piano both they do the best and if you have the means to do so, I think that's the number one in substance. Watches OD Narpig Philippe Fragrance is subjective. Whatever you like. I personally like Acqua di Parma. I think it smells like that Italian balance of excellence delivered simply smells hygienic, smells fresh. Do you wear Aca di Parma?

[Lauren Bostic]

He doesn't. He doesn't. You know what? He doesn't wear a fragrance. He wears his own fragrance because bottle it.

[Michael Bostic]

No, I just don't wear a fragrance.

[Lauren Bostic]

I've experimented but then she didn't like

the fragrance or into a non toxic lifestyle style kind of chic to do nothing.

[Stadt Guy]

I think so. I think it is.

[Lauren Bostic]

Yeah, it's kind of like a nude nail on a. I feel like you

[Michael Bostic]

either have to do it really right or you don't want to have a bad fragrance.

[Lauren Bostic]

That's the worst thing on your list. I have a couple bad punchy fragrance

[Michael Bostic]

each thing but also any fragrance. Like when someone hits you in the face with their fragrance.

[Lauren Bostic]

Like this is just a tangent. I don't like when someone forces their smell that they. They like onto me. I think it's rude and not that you're doing that. I think it should be so subtle and I. I want to have this conversation all day long when I am around someone and they're forcing the smell of themselves, whether it's a deodorant or a perfume onto me. I think it's unfair.

[Stadt Guy]

I agree. Smell good, not strong.

[Lauren Bostic]

Can we get a cologne from you?

[Stadt Guy]

Sure. Okay.

[Lauren Bostic]

I feel like you need to do a cologne. Okay. Keep going down your list.

[Stadt Guy]

I think the mountains in summer are fantastic. I think Stad in summer is like a fairy tale. It really is. Stad in winter is a bit more status. Stad in summer is a bit more substance, I must say. All these hotspots like Saint Tropez and all these places I think are beautiful places during peak season. They're not during low season. Incredible weekend markets, beautiful outlets. Peak season people are fighting over tables. You're being treated badly. You're paying five times market for a room.

[Lauren Bostic]

But let me ask you this.

[Michael Bostic]

Now that you're in the quote unquote world of media that we're all in, will you go to Cannes lion this year during that peak season? Because I have to go. I used to not go during the peak.

[Lauren Bostic]

Now I have to go.

[Michael Bostic]

And it's basically like transporting all of media to that place at a very specific time. Will you go there or not?

[Stadt Guy]

I think that's have to go. That's work. Do what you have to do.

[Michael Bostic]

So will you. So will you go? He doesn't.

[Stadt Guy]

Yeah, you go.

[Lauren Bostic]

But he's not like loving.

[Michael Bostic]

Wouldn't be where you vacation to.

[Stadt Guy]

Yeah, I wouldn't go to Cannes at all. I don't like Cannes.

[Michael Bostic]

I don't like Cannes either.

[Stadt Guy]

I think it's a skip over commercial.

[Michael Bostic]

Not for me.

[Stadt Guy]

I like Antibes next door.

[Michael Bostic]

Yeah, I won't stay in Cannes either.

[Stadt Guy]

And I like it more during June and September. I think September is the best month for the south of France. But a lot of people have kids and their kids are in school, then they can't go then. So if people have kids, I get the end of July thing. If you don't have kids and you're going there for status, you're overpaying and doing it wrong in my opinion.

[Lauren Bostic]

Okay, keep going down your list.

[Michael Bostic]

Getting hosed.

[Stadt Guy]

Food, I think simple presentation. If it has foam and the sparkling lights and all that tableside shebang. Something's wrong.

[Lauren Bostic]

I don't like a 10 course meal. That's too rich.

[Stadt Guy]

I don't like one either.

[Lauren Bostic]

Yuck.

[Stadt Guy]

I think if they have to add theatrics, they're trying to distract from the product not being good enough usually.

[Lauren Bostic]

Yep, agreed.

[Stadt Guy]

Fashion shows, same thing. If you need the theatric, there's something wrong. Okay, so no theatrics. Lots of small towns. You want me to list off destinations?

[Lauren Bostic]

I want to know like a couple of like niche things. Like what's the chicest? I'll give you an example. Flower. Yeah.

[Stadt Guy]

I like orchids because they live for a long time.

[Lauren Bostic]

Okay, See, I know he has like little answers to little questions like the. Like this. What's for a girl? What's your favorite brand?

[Stadt Guy]

I think Loro, Piana, Hermes are fantastic. I also love. I think the rose is very cool, but it's very high price point. This is like in the Stadt guy lens, I think.

[Lauren Bostic]

No, no, we don't.

[Stadt Guy]

Outside of that category. I think what is excellent and reasonably priced? I think it's Uniqlo.

[Lauren Bostic]

Okay, what about for travel? How do you like to travel?

[Stadt Guy]

I travel quite heavy.

[Lauren Bostic]

What does that mean?

[Stadt Guy]

I have lots of bags.

[Lauren Bostic]

You travel heavy.

[Michael Bostic]

But is that for the content or is that just how you like to travel in general?

[Stadt Guy]

No, I'm traveling Eight months of the year.

[Michael Bostic]

So you just bring in everything.

[Stadt Guy]

I don't know where I'm going.

[Lauren Bostic]

And why are you traveling so much?

[Stadt Guy]

My work is all over the place. I was here filming some podcast episodes and then I'm going to Watches and Wonders in Geneva. Cool. Watch events. I need to go there for a few days and then I have other work in Switzerland and then I have work in the uk. So I'm just always so.

[Lauren Bostic]

So let's talk about the work a

[Michael Bostic]

little bit because obviously like when you see the content and it's already produced, I don't think people realize the effort that goes into all of that. And for you in particular, you're moving around to a lot of places. What does that look like from a day to day? If you do have to travel with a team, is it all by yourself? You just answered if you're traveling heavy, like what is, you know, if you,

[Lauren Bostic]

if you're going to map out the

[Michael Bostic]

next month, what does that actually look like for you?

[Stadt Guy]

Quite all over the place. Probably 25% is focused on Poobelle, my jewelry business. So meeting up with either my team or retailers or suppliers, making sure all that's going well. Probably 25% on podcast, which is traveling to great guests and interviewing them.

[Michael Bostic]

So you go to them?

[Stadt Guy]

I go to them. 25% is content for the brand partners I have. So going to a factory of Loro Piana, for example, and showing the excellence in the production process.

[Lauren Bostic]

So cool. That's genius.

[Stadt Guy]

And then the last 25% is consulting. I work on a consulting basis with the brands I work with to help them understand who their customer is and who they're marketing to. And there's a few cities I have to go to every month to meet with their teams.

[Lauren Bostic]

What are the billionaires that you hang out with say about this?

[Stadt Guy]

Love it. Keep my name out of it.

[Lauren Bostic]

But like they, they're in on the joke, but they just don't want to be involved.

[Stadt Guy]

Yeah, they don't for many reasons. They don't want the publicity.

[Lauren Bostic]

None of them.

[Stadt Guy]

None of them, huh?

[Michael Bostic]

That's the real rub. It's like you want to do things, but as you do things, you gain publicity. I mean, I imagine that's been interesting for you to manage as somebody who's been. Because I started very behind the scenes. I only started doing this with she always built like a public facing platform. I started doing this with her and it just changes. And you start thinking about privacy, safety. We have children. You start thinking about that. Has that been A struggle for you or something that you feel natural in.

[Stadt Guy]

It's become a natural process to try and prioritize that, but it's definitely front of mind. For example, I think in this day and age, it's quite silly to post where someone is while they're there.

[Michael Bostic]

Yep, we don't do that anymore.

[Stadt Guy]

A few days later is wise. Just so people don't know where you are. Especially if you're posting and you're known for having nice things on you, it's no need to put yourself in danger. So I just have these certain protocols

[Michael Bostic]

I like to follow and what I talk about all the time with people. There's like. There's a period where I think there's the point of no return, where if you build such a big platform, like right now, you can kind of manage. You can kind of taper it down

[Lauren Bostic]

if you need to.

[Michael Bostic]

But, like, there's a point where. And I don't think this is really something that individuals can control. It just kind of happens where if you have that next level of notoriety at some point, you can't just say, hey, I don't want to turn that. I don't want that anymore. It's on. You think about that.

[Stadt Guy]

I do a lot. I think about it while I talk to people who have achieved amazing success that was in their control and people that have achieved amazing success that they feel was out of their control. And I think intentionality has a lot to do with it. People who feel like they're ahead of their curve and they know exactly where they're steering their curve versus people who are just surfing their wave as a byproduct of some sort of accident. A tangible example of that is a tiktoker that gets super famous and now they don't know what to do with their fame, so they're just trying to sell random things and surf their wave.

[Michael Bostic]

Or like a reality TV star all of a sudden, especially if there's controversy

[Stadt Guy]

or like crypto or onlyfans or whatever it is versus someone who is a founder of a business. And they understand that what they're doing is for a specific outcome. And once they reach that outcome, they will stop that thing. That may put their livelihood or their family's livelihood at risk.

[Lauren Bostic]

What do you do when you encounter a snob?

[Stadt Guy]

I don't like them.

[Lauren Bostic]

I knew you were gonna say that. I knew you were gonna say that.

[Michael Bostic]

Does anyone like them?

[Stadt Guy]

Imagine if you're like, oh, really? I thought you'd like them.

[Lauren Bostic]

Well, maybe with what you do, I Was like, you know, people could. I think someone could perceive Strahd Guy as a snob, but he's not really a snob. Like, you kind of like, like him and want to sit next to him at dinner. That's what.

[Michael Bostic]

He's just an absurd character. That is. He snobby? The way I view it is like, he doesn't realize the absurdity.

[Lauren Bostic]

Right.

[Michael Bostic]

It's like he's a. He's. Is that how you plan it? Like, it's an absurd character that doesn't realize how absurd.

[Lauren Bostic]

But that's why I kind of want to, like, hang out with him. But I don't think he's a snob.

[Stadt Guy]

So he's both of those things, in my opinion. I think the Stadt guy character is snobby, and he's slowly becoming less snobby. He slowly learning from life. He's learning what he values.

[Lauren Bostic]

He's like the Grinch. His heart's.

[Stadt Guy]

He's like the Grinch.

[Lauren Bostic]

Yeah, he's like the Grinch.

[Stadt Guy]

Well said. I love the Grinch. He's like the Grinch.

[Lauren Bostic]

His heart's growing a little.

[Stadt Guy]

Heart's growing.

[Lauren Bostic]

Heart's growing.

[Stadt Guy]

Yeah. He goes. Visits Whoville Stadt and he adapts.

[Lauren Bostic]

What's the best place to eat in la? We're in Los Angeles. Where's your place? Where's the hotel?

[Stadt Guy]

There's no good Mexican food in London. Maybe there is. I haven't had it. I've tried to. I love Mexican food here, so I love trying different Mexican places.

[Michael Bostic]

Is that where your base primarily is? London?

[Stadt Guy]

Yes.

[Michael Bostic]

That's what you call home base?

[Stadt Guy]

I was born and raised in London.

[Lauren Bostic]

Are the girls lining up for you?

[Stadt Guy]

Some. Some, like, stad guy.

[Lauren Bostic]

Like shotgun. They like stod guy, or they like you? Or both.

[Stadt Guy]

I don't. I don't. I don't think many of them know me.

[Lauren Bostic]

Really? There's not, like, a girl that tries to date you, that wants to get to know you and not shtad guy?

[Stadt Guy]

Oh, of course there's some. But not, like, not lining up.

[Lauren Bostic]

They're not lining up.

[Michael Bostic]

We'll see what happens after the show.

[Lauren Bostic]

People. Come on. We've got people married before we've gotten people married.

Are you single?

[Stadt Guy]

I am single.

[Lauren Bostic]

Oh. I thought he was going to be, like, kind of in a situationship.

[Stadt Guy]

I mean, everyone's texting someone.

[Lauren Bostic]

Is Strahd Guy single?

[Stadt Guy]

The character?

[Lauren Bostic]

Yeah.

[Stadt Guy]

Yes.

[Lauren Bostic]

Okay. Do you have, like, a poster board that maps out every little last detail about him? Like, meaning, like, do you know. Do you know he's single. Do you know, he's not a snob, but he's snobby. Like, is this stuff that you've all you've thought about, like every last detail about him?

[Stadt Guy]

Yeah, kind of. And it's always developing. Like, I think now the real life Stad guy is really into biohacking sauna peptide thing, which Stadt Guy isn't really into. He'd rather have fresh Swiss cow milk.

[Michael Bostic]

We'll have to get you hooked up with Brian Johnson.

[Stadt Guy]

I had him on my podcast.

[Michael Bostic]

Oh, you did?

[Stadt Guy]

Yeah, he's such a Staad guy. He loves the biohacking thing and the whoops and the trackers and that's very, very Constance, very Staad guy.

[Michael Bostic]

So what's the motivation for you at this point to start doing more of these public facing shows, to create your own show? Because with your show it's also you get very deep with people and it's an intellectual show. It's not the Staad Guy show. What was your motivation to start doing that?

[Stadt Guy]

I think that why element that I kept speaking about means so much to me and through my career so far with the account, I've met some incredible people and I always try to go a surface deeper on what motivates them, why they do what they do, why they consume the way they do. And I would learn such incredible things from them and I'd kind of feel guilty that my closest friends and family wouldn't hear these things with me. And if you recount the story, it's never as good as hearing it. So I thought a podcast is a perfect platform to bring stadtguy world people who are narrowly excellent in their crafts or just have seen things that are worth sharing or have been first movers in their categories that are somewhat stadguy world adjacent, world of excellence adjacent. I like to ask them about the whys and it's basically my personal interests just with a camera there.

[Michael Bostic]

I have a business question for you as well. What I was telling you, I think off air, maybe right when we started, is that you've unlocked some partnerships with some companies and brands definitely in the high luxury space that I don't think many quote unquote, creators, influencers had unlocked before. Did you know from the beginning you were going after those brands and how did you approach them to get them comfortable with working with people in this space? Because for the large part, when you, when you look at some of those companies, it's mostly been high tier, kind of like a list, traditional celebrities. If they work with any at all. But with you, obviously you, you've unlocked those opportunities. So how did you approach that?

[Stadt Guy]

I was the first content creator to work with Loro Piana, the first male content creator for Audemars Piguet, and the first for pretty incredible Bombardier. Thank you with the Jets. The last two are a lot easier than the first one because when you have one win, it's easier for the second two to be inspired. But the, the Loro Piano one came really as a consequence of like organic communication. When I was trying to understand the real life Staad Guy, I was talking about all the things the real life Staad Guy consumed and loved. And Laura Piano was just so true to that identity. I just never made it online. And it was never voiced to young people. It was people who were in their 50s and 60s, wearing the brand and consuming the brand. So Stadt Guy started talking about his Loro Piana Gilet. And young people who felt like they could relate to Stadt Guy or loved the storytelling were going to Loro Piano when I had 10,000 followers and buying all the Gilets. And the Gilets were selling out.

[Michael Bostic]

So do they see that spike? And they're like, what the hell's going on? Because they obviously have the data and they're like, where are all these sales coming from with all these people that are not our typical demo.

[Stadt Guy]

Exactly. And they reached out to me, but they didn't want to work with me because it wasn't a traditional way of working. So I told them, listen, the numbers won't lie. Let's just do a test. And they had a line of products that weren't selling well and they said, hey, listen, we're going to re market these shoes as Stuttgart exclusives and we'll see how they do. And they sold out in six hours. We sold out a thousand pairs in six hours. And they were priced at €700. So just under a million dollars in six hours for an account with 10,000 followers, which was unheard of at the time, I think still quite a rarity today. And that opened the door for slow collaborations. And then they had a change in leadership. The new CEO came in. I emailed him asking him for a job full time when I was leaving Apple. And he said, I don't think a full time job is the right thing. I think we should collaborate in different ways. And I started consulting for the brand, started marketing more formally with the brand, and then the other doors slowly opened with a similar recipe of being the first mover in this luxury, ultra high net worth storytelling targeting the next generation of earners, inheritors and spenders. And that was very cool.

[Michael Bostic]

It's interesting because a lot of those brands, and again, we've been kind of swimming in these waters for a long time. There was like a little bit of a disdain for, for working with people in this space if you were in the high luxury category. So you didn't see a lot of opportunities like that. Like even to the point where it's like they're not gifting, they're not promoting, you know, like you're paying full. Like, even with celebrities, you're paying full price. And so I would just. I think it's a really interesting case study that you individually were able to unlock that I imagine will start paving the way for those brands to start evolving. Because the market's obviously shifted and where attention is has changed. And to your point, the numbers don't lie. So I was just curious about it. It's really interesting.

[Stadt Guy]

Thank you.

[Lauren Bostic]

I think that I have the best taste in music. I really believe that. My Spotify playlist said that my age is 83.

[Stadt Guy]

Nice.

[Lauren Bostic]

I think that my age generation, no offense to everyone listening, doesn't have my taste in music. And I'm going to give you a test to see if you agree.

[Stadt Guy]

Okay.

[Lauren Bostic]

If you could pick the chicest genre of music, one that is playing at your favorite hotel in the world, what is it?

[Michael Bostic]

Or if you're sitting in a restaurant,

[Stadt Guy]

chicest genre of music. Chic,

[Lauren Bostic]

subtle, understated, able to have conversation.

[Stadt Guy]

I think some Julio Iglesias era, 90s 80s 70s Spanish guitar.

[Lauren Bostic]

It's a bit close. It's a bit close. It's not far off.

[Michael Bostic]

What did you want to say? Bossa nova.

[Lauren Bostic]

Yeah. Brazilian bossa nova.

[Stadt Guy]

I think that's also very chic. Very chic. I'm not a huge music guy, but I like the sound of that.

[Lauren Bostic]

Okay. But you know what's not chic? I'm just gonna go off for a second on this. When I'm sitting at a restaurant and they play and they're doing this everywhere right now, they're playing the loudest music possible and you can't talk. Why am I there if I can't talk to the person next to me?

[Stadt Guy]

It's true.

[Lauren Bostic]

And I'm on a real kick about it. I even went and told the restaurant's manager. I was like, we can't hear. And also, I don't want my cortisol raised when I'm eating.

[Stadt Guy]

I agree.

[Lauren Bostic]

Don't you think?

[Stadt Guy]

I completely agree. I think that they're doing it wrong in the volume. They're also doing it wrong in the curation.

[Lauren Bostic]

Can you do content around this? Because I can't go to restaurants anymore because it's too loud. I'm trying to eat and they're playing. What were they playing? Journey.

[Michael Bostic]

I like Journey. No, no.

[Lauren Bostic]

Not when I'm eating a pizza on a beach. No.

[Stadt Guy]

You know what else I don't like? When they try to go any extreme is just a bad view. Be nuanced, Be somewhere in the middle when they try to go too relaxing and there's like spa music putting you to sleep while you're eating dinner. That's also. It's good for the spa, maybe.

[Lauren Bostic]

Agree.

[Stadt Guy]

But have something that makes you feel sunshine.

[Lauren Bostic]

Agreed.

[Stadt Guy]

Happy.

[Lauren Bostic]

What is not chic?

Tell us the list.

That's the not chic.

[Stadt Guy]

So the volume thing that you were talking about with the music.

[Lauren Bostic]

Yeah.

[Stadt Guy]

I think the analogy of noise can be applied to everything.

[Lauren Bostic]

Oh, please go off on this.

[Stadt Guy]

So volume up in voice.

[Lauren Bostic]

Oh, my.

[Stadt Guy]

Volume, not chic.

[Lauren Bostic]

Down a little bit.

[Stadt Guy]

Volume up. No, your voice is great.

[Lauren Bostic]

Lighting's a little bright.

[Stadt Guy]

Volume up in lighting. Let's be real at a restaurant. Tone it down a bit. Extreme views and opinions. Be more nuanced, be more open minded.

[Michael Bostic]

Oh, that's a. That's a. Listen to the other concept these days.

[Stadt Guy]

Okay. Turn the volume down, turn the dial down on everything. Nuanced views. The gray area. I think that's chic. Oh, you think that? Well, interesting. Why do you think that? That's cool. I think this. That's chic. I think this either physically, I'm pointing my finger. For the people who are audio only today. Finger pointing, verbally, physically, not chic. Trying to get finger points. Big logo. Hey, everyone, look at me. Center of room, not chic. Edges, corners, quiet to yourself. Very chic.

[Lauren Bostic]

Quick break to talk about granola AI. We recently did an all hands meeting here at Dear Media, and I found out the company and myself are wasting so much time back and forth, taking notes in meetings, trying to keep track of everything. This is why our entire company is switching to Granola AI. If you're in back to back meetings all day, you know the struggle. You're nodding along, contributing, trying to stay present. Meetings are a mess. Everybody's notes are all over the place. And granola fixes that. This is why I love this product so much. If you've ever left a meeting thinking was that productive? And then 10 minutes later, you're pinging someone like, wait, what are we doing?

[Michael Bostic]

What was that?

[Lauren Bostic]

Or worse, you've been heads down the entire meeting furiously typing notes instead of actually listening, which is a huge problem. And now your camera's off and your brain is fried. This is not a productive way to operate.

[Michael Bostic]

Granola fixes that.

[Lauren Bostic]

So what is Granola? Granola is an AI powered notepad built for the way real people actually meet. You take rough notes like you normally would, and in the background, Granola securely transcribes the meeting. Then it turns everything into clean, structured, actually useful notes when the meeting ends. And the best part, Granola works through your device's audio, which means it integrates seamlessly into the video conferencing tools you already use. No setup, no awkward bots. It's just your normal meeting with Superpower so you can get more more done and be more productive without wasting time. I know this is going to give everybody a ton more productivity, a ton of time back, and we're actually going to be able to listen and digest what's being said in these meetings. So check them out. If meetings are eating up your day, granola is a no brainer. You can try it totally free for three months. Just head to Granola AI Skinny. That's Granola AI Skinny. To get your time back, get three months free at Granola AI Skinny. This episode of the Boss 6 is brought to you by Neuro, the makers of the world's smartest gum. I love this gum. I love things that make you feel smarter. I love things that help you focus. I love things that give me a little caffeine and I love things that help me stay calm and focus. What makes Neuro energy and focus smart gum so incredible is it's powered by natural caffeine, l theanine for calm focus and vitamin B12 and B6. When you're chewing other gum, you're just chewing. With Neuro, you're checking chewing for clean, sustained energy, sharper focus, and it just

[Michael Bostic]

makes you feel good.

[Lauren Bostic]

You're calmer. Like I said, less on the edge and you can make it through the day with more clarity. I like to use Neuro gum as a tool when I really need to dig in, when I'm doing spreadsheets, when I'm taking meetings with the team, when I really need to focus and be on my game. So leave the dumb gum behind and make the switch to smart gum for me. You guys know I'm running a thousand things all at once. Sometimes I'm podcasting, sometimes I'm running a company. Sometimes I'm trying to parent my kids, sometimes I'm trying to keep up with what my wife is telling me and telling me I need to do. This is why having a tool like Neurogum in my arsenal of tools is so incredible, because it helps me keep track of everything and make sure that I'm on point. They have a sleep smarter product which is Neuro Sleep and Recharge Mints, which offer melatonin and chamomile to help you unwind and rest without the pills or sugary gummies. This is also a great tool to put in your toolbox of wellness, so check them out For a limited time. You can get 20% off your first order at neurogum.com by using code skinny. That's neurogum.com and use code skinny for 20 off your first order. You can also find neuro@cv, CVS, Walmart and Amazon. And of course, check our show notes

[Michael Bostic]

because everything is linked there.

[Lauren Bostic]

Nogam.com use code skinny I am weirdly

obsessed with people who know things before everyone else. You guys know this.

Trends, wellness, politics, culture.

I want to know where things are actually going.

And lately I've been on Polymarket. Elections, pop culture, business, sports, Internet drama. It is all there.

What a dream.

I'm nosy, I'm a researcher, I'm curious. I like data.

And honestly, it's become a new rabbit hole. If you are unfamiliar with polymarket, you have to check them out. If you're someone who likes to see

trend forecasting, it has kind of like

part entertainment, part weight. People think that's happening. I'm telling you, it's very much a rabbit hole.

It's absolutely fascinating to me because you

can actually see where the sentiment is moving in real time. So you can see it across culture, politics and business. Like I said, I just love anything that helps me understand where things are going, not just where they've been. If you're like me and you're a

researcher, you have to check out polymarket. Polymarket is now available in the US App Store with pop culture markets launching very soon. Download the app now and use Code Skinny to skip the waitlist and be

first in line when those markets hit. When those markets go live, you want to know, you can also go to Polymarket and you can get all of the info.

You can use Code Skinny to skip the waitlist.

That's Code Skinny.

You can find all the things on the polymarket app. Like I said, it's now available in the US App Store all Right.

I went rogue for my birthday. Absolutely rogue. We're not even looking at notes over here. All right, so I am giving you guys a 30% off birthday code.

Okay?

You can go to shopskinnyconfidential.com and use code LBVIP and you can get 30 off. So here's what I would get. Okay?

You have to get the new ice roller. It's so fresh.

It's so beautiful. It's for the girl who doesn't want to wake up looking tired.

She wants to look refreshed, like she's slept.

You want everything to feel tight and right on the face. I use it down my neck.

I also think you should grab the brow peptide.

That is for the girl who wants

to have fluffy, full, luscious brows. Those are the two products I would buy.

And then if you're on there, definitely

pick up the mouth tape if you

want a better sleep.

This will absolutely change the game. You can go use code LBVIP.

You get 30% off. I really feel like I did go rogue on this. So you gotta go shop right now. For my birthday.

Happy birthday.

It's a little gift from me to you. LB V I P on shopskinnyconfidential.com for 30% off. I also like round things. I think that's chic. Cause it's earthy and it reminds me of like the caveman days. You said edges, so it made me think of something.

[Michael Bostic]

But some edges are pretty. It just depends how they're done.

[Lauren Bostic]

Yeah, but I really like round. Right now. I'm really into round everything.

[Stadt Guy]

Softness.

[Lauren Bostic]

I think you should do a series. And maybe you already have this. That's what's not to do.

[Stadt Guy]

I have a whole series called A la Poubelle, which in French means to the trash.

[Lauren Bostic]

I didn't know what that meant. We have a game that we're gonna play with you about that. You know what's not chic is not knowing what that means.

[Stadt Guy]

It's okay. Knowledge is a journey, guys.

[Michael Bostic]

But you do that well, I think. And you talk about like he creates this content that basically is exactly what you're talking about. Like this verse that.

[Stadt Guy]

Yes.

[Michael Bostic]

Good verse, bad.

[Lauren Bostic]

Alright, let's do our game.

[Michael Bostic]

Okay, let's do the game.

[Lauren Bostic]

How do I say it?

[Michael Bostic]

A la Poobelle.

[Stadt Guy]

A la Poobelle.

[Lauren Bostic]

A la Poobel.

[Stadt Guy]

Yes. It means to the trash in French.

[Michael Bostic]

Fantastic.

[Lauren Bostic]

That's a cute name for a chihuahua.

[Stadt Guy]

That's the name of my jewelry brand, Puebella.

[Michael Bostic]

Don't get with it. Okay?

[Lauren Bostic]

I know that it's on here, but I'm just saying it's a cute chihuahua name.

[Stadt Guy]

Thanks.

[Lauren Bostic]

Wearing head to toe cashmere in 70 degree weather. Just because you can forgive me.

[Stadt Guy]

What's that in Celsius?

[Lauren Bostic]

Like 20 and it's supposed to be this or this.

[Michael Bostic]

It's basically the weather today in la.

[Lauren Bostic]

You're both wearing cashmere, right?

Maybe a little.

[Stadt Guy]

Maybe a little. I'm literally. He's actually, I think you're wearing cash silk, which is silk cashmere blue.

[Lauren Bostic]

This is from the spring line.

[Stadt Guy]

It's cash silk. Yeah, it's fantastic. I'm wearing cashmere head to toe right now. I think cashmere, when made well and weaved properly, can actually be very breathable. Can even be worn in summer.

[Lauren Bostic]

Love it.

[Stadt Guy]

So fantastique.

[Lauren Bostic]

Having a favorite type of water and refusing all others. This water, by the way, that we just poured you, I'm telling you, is going to be the best water. Lunin.

[Stadt Guy]

I'll say second best. What, have you had tap water instead?

[Michael Bostic]

True.

[Stadt Guy]

I think you have. You're both in stad. Let's be honest for just one second.

[Michael Bostic]

That's the best.

[Stadt Guy]

How good is that tap water in the winter?

[Michael Bostic]

It's freezing.

[Lauren Bostic]

That may be the most niche thing anyone's ever said on the show.

[Stadt Guy]

Listen, we're niche here, okay? That's number two.

[Lauren Bostic]

Scheduling your entire life around ChatGPT like it's your personal assistant.

[Stadt Guy]

And that's not niche.

[Lauren Bostic]

That's right, that's niche.

[Michael Bostic]

Who does that?

[Lauren Bostic]

Me.

[Michael Bostic]

Oh, God.

[Stadt Guy]

Well, the stick.

[Lauren Bostic]

In that case, I have a unicorn assistant in my chatgpt that I have trained to track every second of my

[Stadt Guy]

day to make sure this is all about you. The water is you. The cashmere. You're wearing a cashmere sweater. It's you. The chat GPT is you.

[Lauren Bostic]

You're just I strolling

[Stadt Guy]

father's deek. You're just trying to. What is it called? Fetching for compliments.

[Michael Bostic]

Yeah.

[Lauren Bostic]

So her finger at people say create these prompts with Chachi Petit to say,

[Michael Bostic]

like, argue with me.

[Lauren Bostic]

Don't make me just feel good.

[Michael Bostic]

Don't just answer to say yes. Like, don't just validate everything Lauren does. Like the exact. She's like whatever is going to say to make her feel good. That thing is just confirmation bias.

[Stadt Guy]

Confirmation bias. There you go.

[Lauren Bostic]

I do feel like it's like a really.

[Michael Bostic]

We'll get into arguments in our marriage and she will ask and the ChatGPT is like, man, that guy's a total.

[Lauren Bostic]

I'll take his text through ChatGPT and say, how should I respond to this? Where I look so smart and he looks stupid? And then I'll take the answer and curate it a little bit to make it have my own spin and spice on it.

[Michael Bostic]

And then what's that game like? Toxic trait. This might be one of your toxic traits.

[Lauren Bostic]

I have a couple. I think it's toxic trait or I just don't respond and I say nothing.

[Michael Bostic]

That's an even more toxic trait.

[Lauren Bostic]

Tailoring literally everything you own, even your T shirts.

[Stadt Guy]

Excessive.

[Michael Bostic]

I don't tailor my T shirts. Are you nuts?

[Lauren Bostic]

You have. Oh, you know what? You know what brand I like? You got to tell them your T shirt brand.

[Michael Bostic]

No, but this is a mark. I like Sunspell T shirts.

[Stadt Guy]

You know, Sunspell invented the T shirt. You are a connoisseur.

[Lauren Bostic]

I knew it.

[Stadt Guy]

Great work. They invented the T shirt. It's the best t shirt the 1700s.

[Michael Bostic]

And they come in these plastic packages

[Lauren Bostic]

and I travel with them.

[Stadt Guy]

He knows I am wearing one.

[Michael Bostic]

Yeah, and you don't.

[Lauren Bostic]

He's wearing. The fact that you're wearing a Sunspell T shirt is so funny right now. My husband has a hutch with every color.

[Michael Bostic]

And because they make.

[Lauren Bostic]

We travel a lot too.

[Michael Bostic]

And it's like I just throw them in there. They're great and I know they're gonna work. And you can dress them up or dress them down.

[Stadt Guy]

By the way, who else makes a great T shirt even more affordable? Uniqlo. They have a line called Airism cotton. They're like $18.

[Michael Bostic]

That's a good price.

[Stadt Guy]

€15. Amazing price point. Amazing T shirt.

[Michael Bostic]

Okay. Sunspills are a little bit.

[Lauren Bostic]

By the way, you gotta shout out Mark for that. Bringing your own pillow on vacation.

[Stadt Guy]

I am blessed to stay at nice hotels that usually have pillow menus as part of my career. Okay, I understand if someone would if they're staying somewhere with bad pillows. I personally have never done that.

[Lauren Bostic]

I bring my own pillow on vacation because I don't like using random detergents on my skin.

[Stadt Guy]

Oh, so you bring a pillowcase.

[Lauren Bostic]

I want a pillowcase. Or my own pillow and blanket because I don't like the detergent smell.

[Stadt Guy]

A lot of schlepping. You're bringing a lot of stuff. You're telling me how many bags?

[Lauren Bostic]

It's absurd. And it's all stuffed in there.

[Michael Bostic]

Well, she's balancing this thing now where it's like non toxic living and a lot of hotels will use a lot of things that she doesn't want to use. So it's this whole thing.

[Lauren Bostic]

Infuse it with fabric softener and smells, turning your bed into a proper plowman's lunch.

[Stadt Guy]

What does that mean?

[Lauren Bostic]

A ploughman's lunch is my favorite. Disgusting. No, it's not. It's very chic, actually.

[Stadt Guy]

Oh, is it when there's like 50 pillows?

[Lauren Bostic]

No, no. When she's eating ploughman's lunch?

[Stadt Guy]

No.

[Lauren Bostic]

He hasn't even heard. You haven't even heard it. Wait till you hear the setup. Martha Stewart said that I could do it. You do a plate, and you do a couple little different things on the plate. So you do a little Cornish in. You do a little raw goat cheese, you do a little cracker, and you make a little ploughman's lunch. And then you take it to bed on a breakfast tray.

[Stadt Guy]

Sorry, sorry. The pickles and the cheese are going nowhere near my bed.

[Michael Bostic]

Thank God.

[Stadt Guy]

Call it a cornichon. It's a pickle. Okay. There are no pickles and no cheese going. There's no food in the bed. There's no food in the bedroom.

[Michael Bostic]

She brings our children in there, and they are sleeping.

[Lauren Bostic]

We all have a slumber verse.

[Stadt Guy]

Listen, listen. Kids in bed is fine. No dogs in bed.

[Lauren Bostic]

Okay.

[Stadt Guy]

No cats in bed. No food in bed. Sleep fine. Kids come good night or good morning fine.

[Lauren Bostic]

Not a cornichon.

[Stadt Guy]

No cornichon in bed.

[Lauren Bostic]

How do you Cornish?

[Michael Bostic]

You spilled a chia seed tea with all the chia seeds into our bed, and all of the little seeds were everywhere. And I still think about it years later.

[Lauren Bostic]

I like to be really chic on one hand, and then I like to just give him a plot twist every once in a while.

[Stadt Guy]

It's funny you say that. I think that's what all my audience loves. And I don't think anyone who follows me directly relates to my character Constance or directly relates to my cousin Colton character. I think they relate to both. It's like an angel and devil on the shoulders.

[Michael Bostic]

Yeah.

[Stadt Guy]

They want to have fun and go crazy on a Friday night like Colton. They want to be poised and elegant on a Sunday morning like Constance. So Staad girl right here.

[Lauren Bostic]

I'm a Strahd girl. Do you hear me?

[Michael Bostic]

I think that's people in general, right?

[Stadt Guy]

Yeah, it is. Just keep, keep, keep the cheese outside of your bed.

[Lauren Bostic]

He doesn't like the cheese in the bed. He does not like that cheese in the bed.

[Michael Bostic]

I don't like any food in the room either.

[Stadt Guy]

I agree.

[Lauren Bostic]

You don't like a crumb in the bed.

[Stadt Guy]

There should not Be any crumbs in your bed?

[Lauren Bostic]

I, I, I collect breakfast trays.

[Stadt Guy]

I just think it's kind of crazy that you bring your own pillowcases to hotels, but then you put cheese in your own bed. I think that is kind of insane.

[Lauren Bostic]

I can be non toxic when I'm at the hotel and then who doesn't love a piece of cheese in bed while I'm watching a show?

[Stadt Guy]

No, it's also shows in bed a la puebelle. I'm sorry.

[Michael Bostic]

Yeah, we don't have a TV in our room.

[Stadt Guy]

Okay, good.

[Lauren Bostic]

We don't have a tv, but I'll do a little iPad in the bed. You know, once in a while. I bring the iPad once in.

[Stadt Guy]

What?

[Michael Bostic]

We've covered a lot of ground.

[Lauren Bostic]

Thank you for coming on and thank you for giving us all of this information.

This was very, very helpful.

[Stadt Guy]

My pleasure.

[Lauren Bostic]

Where can everyone follow Strad guy?

[Stadt Guy]

I have the main account on Instagram and TikTok stad guy? I have the podcast, full length episodes on YouTube, Spotify, Apple Podcasts and my jewelry brand Poobelle is also around.

[Lauren Bostic]

Quiet luxury is so popular right now. What's going to be popular moving forward? What's popular in five years? What do you think are going to be the chic things being offline?

[Stadt Guy]

So I think two part answer, if I may.

[Lauren Bostic]

Yes.

[Stadt Guy]

I think quiet luxury exists in two ways. There's the quiet luxury trend and the quiet luxury lifestyle. The quiet luxury trend is basically just preppy. It's like quarter zip sweater which even central sea was wearing. It's Ralph Lauren sailing, tighter on the neck. Which actually is entirely different to what people who exhibit a life of quiet luxury actually wear. I think the real quiet luxury people are usually wearing quite technical, sporty clothes these days. They're people who are sport and wellness first. Now they're experience first. Now. They're hiking a lot. They go to play golf a lot.

[Lauren Bostic]

This is where your biohacking's coming in and the biohacking so your content marketing for what's about to hit.

[Stadt Guy]

I think the next thing is health and wellness first. The body is the greatest luxury. Taking care of the body takes a lot of time, takes resources. That's the greatest luxury.

[Lauren Bostic]

So Michael's gonna pull out his weighted vest by Gary Breca and start wearing that to the podcast.

[Stadt Guy]

He might.

[Lauren Bostic]

I wanted to ask you this too. I was gonna ask you off air. I'll ask you here. What are some inexpensive things that are so chic besides a Cornishan?

[Stadt Guy]

I think most things that are chic are Actually free, huh? And I think let's switch the word chic for even elegant. I think the most elegant thing is manners and treating someone with respect. Someone who acts that way will come off as regal and royal even. No matter what they're wearing. They can wear their crown, they can wear their cashmere, they can be naked. The manners will speak louder than anything they're wearing. I think that's first. Second is the knowledge. I think people who know things about things and have opinions, they can deliver calmly and softly and pair that with questions and being inquisitive. I think that's so chic. It's so elegant no matter what they're wearing. So I think most things that make someone chic or elegant, truly, if we really think about it, have nothing to do with the things they buy. I think actually most things people buy that cost a lot of money end up making them look vulgar and end up actually being quite vulgar in delivery. So it's a lot harder to actually be chic while spending than to be chic without spending, in my opinion. Because you could fall into the vulgar trap very easily.

[Lauren Bostic]

Are there any brands like you mentioned, that T shirt brand though, that you look at and you're like, this is $18. And it's just so amazing.

[Stadt Guy]

Uniqlo.

[Lauren Bostic]

Okay. What else? Give us other little, little tips like that.

[Stadt Guy]

I think Uniqlo is essentials made. Well, practical, great brand. What else is chic? Family owned restaurants and cafes. Very chic.

[Lauren Bostic]

Agreed.

[Stadt Guy]

I think a cab, especially in a place like UK is. In a place like London, sorry. Is very chic. Like pick someone up in an Uber.

[Lauren Bostic]

Do they still know everything?

[Michael Bostic]

Do they still have to go through everything? They still know everything.

[Stadt Guy]

So spacious. Your clothes don't get wrinkled. Get in a taxi. It's better than driving someone. Better than having a driver.

[Michael Bostic]

They give you a whole tour. Better than most tour guides actually can

[Stadt Guy]

have a nice chat. I think cabs are.

[Michael Bostic]

How do they know everything? Do they have to go through some, like, crazy training?

[Stadt Guy]

There's an academy. There's actually also now a chauffeur service called Wheelie, which have their own academy, which is that to the nth degree.

[Lauren Bostic]

Maybe you should do a Stradguy Academy and you should teach other people.

[Stadt Guy]

I thought about it, but it's like a bit too on the nose. Blue pill, red pill, course salesman.

[Lauren Bostic]

You're right.

[Stadt Guy]

I'll just do it for free. It's not chico, and I'd rather just make the content.

[Lauren Bostic]

And I think you're on the right track.

[Stadt Guy]

Thank you.

[Lauren Bostic]

Yeah.

Course.

[Michael Bostic]

Business is not to. They always felt to me a little

[Lauren Bostic]

bit like, you know what?

[Michael Bostic]

I think if you really have the real information, you can give it to free.

[Lauren Bostic]

I think it's. I think something that's $20 that everyone should own. And I've come to this conclusion lately. Is a steamer. A travel steamer.

[Stadt Guy]

I agree. That's a good one.

[Lauren Bostic]

You've had that for like, ever. Well, a travel steamer, I think is a good one.

[Michael Bostic]

It's easy. It's low cost.

[Stadt Guy]

20 bucks on Amazon Travel steamer is great. Oh, like little quick fixes like that.

[Lauren Bostic]

Yeah.

[Stadt Guy]

Level steamer is nice.

[Lauren Bostic]

Dopamine heads that are not too pricey.

[Stadt Guy]

Hand wipes.

[Lauren Bostic]

Okay. Love it.

[Stadt Guy]

Keep the hands clean.

[Lauren Bostic]

Okay.

[Stadt Guy]

Keep the surfaces around you.

[Lauren Bostic]

Handkerchief.

[Stadt Guy]

I don't use it. I think that's not very hygienic.

[Michael Bostic]

Agreement to reuse it.

[Stadt Guy]

People who reuse handkerchiefs. What's going on there for girls?

[Lauren Bostic]

This is maybe a little off you guys beaten path, but I think nude buffed nails with no nail polish.

[Stadt Guy]

I like your nude buff nails.

[Lauren Bostic]

Mine are. Mine have a little bit of a pink tint. If we're being specific. I'm talking like full natural. Yeah.

[Stadt Guy]

Very nice.

[Lauren Bostic]

I think, huh.

[Stadt Guy]

Simple is Chicago. Maybe that's the message today.

[Lauren Bostic]

I also like a ponytail on a girl.

[Stadt Guy]

I love a ponytail. I also love the gelled back ones.

[Lauren Bostic]

Yeah.

[Stadt Guy]

Like the hairspray.

[Lauren Bostic]

Simple gel ponytail.

[Stadt Guy]

I love those.

[Lauren Bostic]

It's very chic.

[Stadt Guy]

I agree.

[Lauren Bostic]

And not too much makeup.

[Stadt Guy]

Also agree. Yeah. Low maintenance. High maintenance. To be low maintenance.

[Lauren Bostic]

Yeah. Next time you come on. You'll have to dissect our producer.

[Stadt Guy]

Where's our. Where's the producer?

[Lauren Bostic]

Say hi, Taylor.

[Michael Bostic]

He's back there. We hide him behind that wall.

[Stadt Guy]

He's wearing a Loro Piano Windmate. No, look up Lor Piano and mate. Exactly. That jacket.

[Lauren Bostic]

I like that though. For him.

[Stadt Guy]

It's a great jacket.

[Lauren Bostic]

Taylor, you have very good style. And you like, really know where to shop. I will give you that one day. I think you should interview Michael.

[Michael Bostic]

I got your digits now, so I'm gonna. I'll.

[Lauren Bostic]

Michael has a lot of good tips.

[Stadt Guy]

I'd love to.

[Lauren Bostic]

A lot of little, like, weird ones, please. Yeah, you do. The way he packs. He has a clothing rack that he has and everything's organized by day. And it's starts three days before.

[Michael Bostic]

But similar to you, we have to. We're on the. Like, we have. So we have this space here, but we have our headquarters in Austin and then in New York as well. So we're bouncing around.

[Lauren Bostic]

Have you ever been to Austin? We have kids.

[Stadt Guy]

Oh, amazing.

[Michael Bostic]

So they're like. It's a lot to manage, like the travel.

[Lauren Bostic]

Have you ever been to Austin?

[Stadt Guy]

I've never been to Texas. I'd love to go.

[Michael Bostic]

That would be some good content. A stad guy in Texas. A little different.

[Stadt Guy]

A little different than big spenders in Texas.

[Michael Bostic]

There's.

[Lauren Bostic]

Yeah, don't underestimate Texas.

[Stadt Guy]

I don't know how. I mean, there is.

[Michael Bostic]

It's a little bit depending where you are. Like Dallas is a little bit louder luxury.

[Stadt Guy]

I think the GDP of Texas is greater than the GDP of Saudi Arabia.

[Michael Bostic]

Oh, no. There's some big. There's some big hitters out there.

[Stadt Guy]

Did I say what you wanted to talk about on the show? Of course.

[Lauren Bostic]

You were amazing.

[Stadt Guy]

Really.

[Lauren Bostic]

You're everything I could want.

[Stadt Guy]

Oh, thank you, guys.