I’m kind of surprised more business owners don’t podcast. I mean, bang for buck, podcasting delivers such amazing returns. Well today’s guest, Nigel Morris of small business Solar Analytics and the Solar Insiders podcast says podcasting is instrumental to his business’s success.

A little bit more about Nigel Morris ...

Today’s special guest I met on a road show I’m currently speaking on for a business called Supply Partners. A big thanks to owner Lliam Rickets for introducing me to Nigel Morris who is the business manager at Solar Analytics, a software business that helps you monitor your solar panels’ efficiency.

That, in itself, isn’t that exciting. Where it does get exciting is that Nigel is the co-host of a solar energy podcast called Solar Insiders that has been a major contributor to a 10X growth in the business.

Now, if you’re a long time listener, you’ll know my thoughts around podcasting for small business. It’s a highly effective medium that, when done well, can build your business and personal brand at a fraction of the cost you may be spending on other marketing channels. Not to mention … it’s fun!

So instead of me rattling on about it, let’s hear from someone else involved in a small business (just like you), who’s smashing podcasting out of the park.

If you’re tossing around the idea of producing a podcast for your business then you’ll love this chat as we cover:

Why Nigel chose podcasting as a major marketing channel.
What he loves about podcasting
How podcasting has contributed to a 10X growth for Solar Analytics
What software and hardware he uses
Where he gets ideas for each episode
How he puts together an episode
How he markets his show
And plenty more ...

“I could see that Podcasting was an incredibly effective and increasingly simple way to communicate vast swathes of information and the technology was now incredibly cheap and easy to use.” - Nigel Morris, Solar Insiders Podcast

Here’s what caught my attention from my chat with fellow podcaster and business manager Nigel Morris:

I love how he’s created a simple format for each episode that covers five key areas to talk about.
I love the way he constantly has his ‘content radar’ on, and captures his ideas on to his smartphone.
I love how he’s leveraging all his other marketing channels such as emails, merchandise, brochures and so on to promote the Solar Insiders podcast.

Nigel Morris Interview Transcription

Tim

I started off by asking Nigel to explain exactly what the solar analytics business does and a little tip here. He nails his elevator pitch beautifully.

Nigel

Sure. What we do is we help people save more money by optimizing their solar and understanding how they use energy in the home. Pretty much it in a nutshell. We do it through the installation of a little device that allows them to measure energy in the home. And then we apply a whole bunch of really nerdy artificial intelligence and machine learning and run all sorts of clever algorithms over that information that we collect and then displayed in a really simple way on any device a phone an app a computer anything they want to be able to understand to demystify how they're using energy and make sure their solar is working as well as it possibly can.

Click Here To Download Full Transcription

Resources mentioned:

Solar Analytics official website
Solar Insiders podcast
Here’s the audio kit Nigel uses
Cast - the recording software Nigel uses
A past episode I’ve done answering your questions about podcasting
How the girls from The Outer Sanctum podcast turned it into a business
Six directories to list your podcast:
- iTunes
- GooglePlay (If you’re an Aussie podcaster you can’t submit to this directory just yet …. Boo!)
- Spotify
- Stitcher
- PocketCasts
- Tunein

Please support the following businesses who make this show possible:

American Express Business Explorer Credit Card

Let your business expenses reward you. Every year.

Switchnode

Australia’s Internet isn’t great. That’s why Switchnode exists. The solution is here and it’s wireless.

If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know by leaving a comment below.

May your marketing be the best marketing.

[For more interviews with successful business owners visit Small Business Big Marketing]

Support the show: https://www.patreon.com/marketingpodcast

See omnystudio.com/listener for privacy information.