42:I[185,["/_next/static/chunks/08z4tkzvltetr.js","/_next/static/chunks/121~yigv24_j6.js","/_next/static/chunks/0jo3du-icy6v2.js","/_next/static/chunks/15cy49d~_zsjj.js","/_next/static/chunks/0..ktetnpeix7.js","/_next/static/chunks/0_htf5~kl..m1.js","/_next/static/chunks/0i6hzvr84kc1r.js"],"SendEmailButton"] 44:I[63625,["/_next/static/chunks/08z4tkzvltetr.js","/_next/static/chunks/121~yigv24_j6.js","/_next/static/chunks/0jo3du-icy6v2.js","/_next/static/chunks/15cy49d~_zsjj.js","/_next/static/chunks/0..ktetnpeix7.js","/_next/static/chunks/0_htf5~kl..m1.js","/_next/static/chunks/0i6hzvr84kc1r.js"],"AddToLibraryButton"] 47:I[45269,["/_next/static/chunks/08z4tkzvltetr.js","/_next/static/chunks/121~yigv24_j6.js","/_next/static/chunks/0jo3du-icy6v2.js","/_next/static/chunks/15cy49d~_zsjj.js","/_next/static/chunks/0..ktetnpeix7.js","/_next/static/chunks/0_htf5~kl..m1.js","/_next/static/chunks/0i6hzvr84kc1r.js"],"SignupCTA"] 3b:["$","div",null,{"className":"flex flex-wrap items-center gap-x-4 gap-y-1 font-mono text-[12px] uppercase tracking-[0.1em] text-[color:var(--fg-3)]","children":[["$","time",null,{"dateTime":"2025-07-13T16:26:14.000Z","children":"July 13, 2025"}],["$","span",null,{"aria-hidden":true,"children":"·"}],["$","span",null,{"children":"00:17:19"}],false]}] 3c:["$","p",null,{"className":"max-w-[60ch] text-[18px] leading-[1.5] text-[color:var(--fg-2)]","children":"With so many technology hacks around, we don’t pause to focus on the soft skills aka the \"simple stuff\" (or maybe not so simple) so we are prepared for the challenge of running a business.\n\nMy guest is Amber Mac who is President of AmberMac Media,..."}] 43:T552,With so many technology hacks around, we don’t pause to focus on the soft skills aka the "simple stuff" (or maybe not so simple) so we are prepared for the challenge of running a business.

My guest is Amber Mac who is President of AmberMac Media, Inc., an award-winning content development agency, an award-winning podcaster and a bestselling author. She is also the host of The AmberMac Show podcast on SiriusXM with co-host Jeff MacArthur. Amber has keynoted more than 700 events around the world and has moderated sessions.

As a parent, she working hard every day to teach the simple stuff to her son so that he’s prepared for the world of work and the challenge of running a business.

Here is her list of "the simple stuff":

Show up on time. Actually, show up early.
Respond to people promptly.
Be polite and communicate clearly.
Take the time to learn how to spell and pronounce people’s names correctly.
Send thank-you emails or texts when you finish a job.
Pay people promptly.

Become a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.