What does it really take to build a business that lasts 20 years—and not hate it by the end?

Summary:
Lisa Tilt, founder of Full Tilt Consulting, joins us to break down what it actually takes to build a long-term business without burning out your people or yourself. From her early days in grassroots marketing and big-brand PR to launching her own firm after a toxic work environment, Lisa shares hard-earned lessons on leadership, culture, and communication that actually works.

We get into why entrepreneurs have to live in the gray, how internal communication can make or break your company, and what really changes when you go from doing the work to leading a team. Lisa also dives into scaling with intention, building a referral-driven business, and why chasing an “exit” can be the wrong goal. If you’re trying to grow without losing your culture, this one hits.

🎥 Watch the full episode on YouTube: https://www.youtube.com/@TheSmallBusinessSafari

💡 GOLD NUGGETS
• Why “more emails” is killing your internal communication
• The shift from employee mindset to true leadership
• How to make decisions when there is no clear answer
• Building trust through simple, consistent video communication
• Why most exit strategies are misunderstood (and overrated)

🔗 Guest Links
• Website: https://fulltiltconsulting.com

• LinkedIn:https://www.linkedin.com/in/lisatilt/

🌍 Follow The Small Business Safari
• Instagram | @smallbusinesssafaripodcast
• LinkedIn | https://www.linkedin.com/in/chrislalomia/
• Website | https://chrislalomia.com

Thanks to our sponsor Smart Hire Solutions LLC!