Welcome back to Small Business School! In today’s episode, Staci sits down with Kristina Bartold, co-founder of The Social Snippet and High Vibe Women, to talk about all things event sponsorships. Fresh off the High Vibe Women brunch in Ottawa, Staci and Kristina share a behind-the-scenes look at what actually makes sponsorships work (and why so many business owners get them wrong). This conversation is all about being intentional, protecting your budget, and choosing opportunities that truly align with your brand and goals.

Key topics covered:

Who event sponsorships actually make sense for and who should skip them
How to evaluate whether an event is the right fit for your brand
What a real return on investment looks like beyond vanity metrics
Why repetition builds recognition and how your energy in the room matters
The importance of integrity and alignment in brand collaborations
How to think strategically about swag bag sponsorships
What it takes to stand out and succeed as an event vendor
Why not every opportunity is a good opportunity even if it looks exciting

Event sponsorships aren’t about being everywhere, they’re about being in the right rooms, with the right people, for the right reasons. If you’ve ever wondered whether sponsoring an event is worth it, this episode will help you make smarter, more confident decisions.

Connect with Kristina:

Instagram: @kristina.bartold

Website: https://www.thesocialsnippet.com/

Community Podcast: https://communitypodcast.buzzsprout.com/

Staci's Links:
Instagram. Website.