In this episode of Small Business School, Staci sits down with Andrea Krones of Inkling Design to unpack what truly makes a website effective in today’s digital landscape. With over 20 years of experience, Andrea shares how websites have evolved from simple “online placeholders” to strategic, user-focused experiences that guide visitors toward action. From user experience (UX) to messaging, SEO to AI, this conversation dives deep into what service-based business owners need to know to create a website that not only attracts visitors, but converts them.

Key topics covered:

Why your website needs to do more than look good, it must guide visitors to take action
How user experience (UX) directly impacts whether people stay on your site or leave
The importance of clearly communicating what you do within the first few seconds
Why trying to speak to everyone weakens your message, and what to do instead
How to create a simple, strategic customer journey that leads to conversions
The truth about SEO and why your website only works as hard as you do
What AI can (and can’t) do when it comes to building a high-converting website

Your website isn’t just a digital business card, it’s one of your most powerful tools. When done right, it builds trust, communicates your value, and guides your audience to take action. But it requires intention, clarity, and strategy.

Connect with Andrea:

Instagram: @inkling.design

Staci's Links:
Instagram. Website.