Cajua and Josh have been selling on Amazon since 2017. They started with private label and also tried each of the popular models, including Retail Arbitrage, Online Arbitrage, and Wholesale Distribution.

Now they focus on being a brand-direct growth partner (aka an Accelerator) for small brands. They've generated millions in revenue for their brand partners, host the Ecom Unlimited Podcast, and help run The Wholesale Network. A community for people growing their wholesale businesses on Amazon. You can connect with them on their social platforms here.

Episode Notes:

00:09 - Meet Kaja and Josh from E Comm Unlimited

01:30 - Starting with eBay flips, YouTube, and private label

02:38 - Early private label lessons from a crowded product launch

03:20 - Finding a better opportunity with bat boxes

04:27 - Early sales, COVID inventory issues, and bootstrapping limits

05:31 - Moving into retail arbitrage

06:19 - The Goodwill book flip that proved arbitrage could work

07:16 - Shifting from arbitrage to wholesale

08:09 - Why online arbitrage was hard to scale

08:55 - How supply chain issues led to brand direct

09:56 - Why smaller brands create strong Amazon opportunities