Thu Jul 03 2025

In this episode of the SoCal Edge, we're joined by Gerry Widmer, CEO of Fidus Advisor. Gerry shares his extensive experience in consulting with CEOs and C-suite executives, his past roles in startups like SimplicityDX and Zesty.io, and his insights into the pressures startups face to raise funding. We discuss the push from VCs to grow at all costs, the importance of running a good business to secure necessary funds, and the critical metrics founders should focus on. We also touch on San Diego's unique startup ecosystem and advice for founders on navigating the funding landscape.