Podcast
The Social Commerce Collective
Hosted by Sugar AI · EN
The Social Commerce Collective is the go-to show for marketers, founders, and creators shaping the future of commerce through content.
Hosted by the team behind Sugar AI and Trndsttrs, we dive deep into the stories, strategies, and insights of those building the social commerce economy—one video, one product, and one partnership at a time.
From viral TikTok creators to brand builders innovating on new platforms, each episode brings you candid conversations, actionable lessons, and a front-row seat to the shift from traditional retail to community-driven commerce.
Whether you're scaling a brand, creating content, or launching a new product, this is your place to get inspired, stay sharp, and plug into the next wave of commerce.
10episodes
Episodes
Newest firstAll episodes
Athletes > Specialists | The New Creator Strategy
Jul 1700:21:13Tap to summarizeToday, Jake breaks down the new creator marketing strategy that we are seeing continue to outperform others across our brand portfolio in TikTok Shop.Athletes > SpecialistsWant more insight? Email jake@thesugaragency.com for any questions!
Transcribe →TikTok Shop Merchandising Strategy | 1:1 w Jake Bjorseth
Jun 2400:26:04Tap to summarizeToday's episode is a solo breakdown from Jake Bjorseth on the exact TikTok Shop Merchandising Strategy we are rolling out for two key accounts at the moment.Why does SKU consolidation matter?How does the integration and listing optimization work?How should I think about cataloging? That and more covered on today's pod!
Transcribe →Agency Insider: TikTok Shop CRM Unlocks, Paid Creator Feature, GMV Pay/Credit Line
Jun 1000:20:35Tap to summarizeOn today's episode Jake is joined by James Bennett and Adeen Khan. The managing director and head of shop ops for our agency, respectively.Together, the trio pull the curtain back on the real candid conversations we're having internally across our client partners as we strive to deliver for them on TikTok Shop.From rising AOVs to CRM Protocols to new platform features, we share all and our exact attack plan.
Transcribe →Teen Mom Turned Full-Time TikTok Creator | Creator Life with Kylah Williams
May 7, 202500:28:38Tap to summarizeOn today's episode we welcome Kylah Williams! A notable content creator and TikTok affiliate navigating her creator career as a young mother.Kylah's story is one that every creator needs to hear. From the journey of finding your voice and message to monetization, Kylah shares it all!Check out Kylah on TikTok at @Lifewkylahmei
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Creators Rule the World | Special Guest: Bora Mutluoglu, Partner @ Reacher
Apr 30, 202500:53:17Tap to summarizeIn this episode of The Social Commerce Collective, Jake hosts a LinkedIn Live alongside Bora Mutluoglu, a friend, partner, and co-founder of Reacher.Reacher is the go-to affiliate automation platform for brands winning in social commerce and a long-time partner of Trndsttrs.Jake & Bora discuss:Why Creators Drive So Much of the Success on TikTok ShopHow to Master Every Step in the Creator Outreach to Sign-On ProcessHow to Get the Most out of Creator PartnershipsAlong with a live Q&A for our live LinkedIn audience.Interested in giving Reacher a try? Free Trial HereInterested in working with our agency? Apply HereGot a question? Email me jake@gosugar.ai any time!
Transcribe →Designing Your Creator Engine | Special Guest: Sohun Sanka of Euka AI
Apr 23, 202500:34:15Tap to summarizeIn this episode of The Social Commerce Collective, Jake sits down with Sohun Sanka, the Director of Growth at Euka AI. Euka AI is one of the leading tools driving automation and scale for brands in TikTok Shop and soon, beyond. Jake & Sohun detail the latest trends guiding the evolution of creator marketing on platform, what the best of the best brands are doing, and how you should approach building your own creator engine.Interested in giving Euka a try? Use code: JAKEEUKASI for a discount!Interesting in working with our agency? Apply here.
Transcribe →Winning In Affiliate Marketing | Episode #12 | Shey Cruz & Amanda Johansen
Apr 9, 202500:27:22Tap to summarizeToday we welcome Shey Cruz, our very own head of affiliate marketing, who breaks down how we've transformed our influencer marketing systems to the world of affiliate marketing.
Transcribe →Mapping the Full Customer Journey: TikTok Shop <> Amazon | Featuring Amazon Agency, Straight Up Growth
Oct 7, 202400:41:06Tap to summarizeOn today's episode of the TikTok Shop Show, we welcome the co-founders of an award-winning and long-time partner agency, Straight Up Growth.Straight Up Growth is an Amazon focused agency helping brands dominate Amazon.We discuss the connection between platforms, how TikTok drives sales on Amazon, and how brands can leverage both TikTok Shop and Amazon together as their go-to customer acquisition strategy.
Transcribe →Affiliate Marketing Mastery | Episode #11 | Euka AI Co-Founders Jeremy Ding & Kevin Wang
Aug 30, 202400:30:49Tap to summarizeOn today's episode of the TikTok Shop Show we welcome the co-founders of the largest TikTok Shop affiliate automation ai platform: Euka AI.Euka AI helps top e-commerce brands automate and scale outreach, targeting, messaging, and communication with the top platforms affiliates to take their tiktok shop to the next level.As a long-time partner of Trndsttrs, Jeremy and Kevin have been an amazing resource for macro affiliate data, insights, and ideas that are far ahead of the curve. If you're ready to crush affiliate marketing on TikTok Shop, be sure to join Euka:https://www.euka.ai/
Transcribe →Building a TikTok Shop Empire | Episode #10 | MilaMiAmor Founder Wael Hilbawi
Aug 21, 202400:30:40Tap to summarizeOn today's episode of the TikTok Shop podcast we welcome the founder of MilaMiAmor, Wael Hilbawi. MilaMiAmor is hands down one of, if not the most, successful brands in all of TikTok Shop. With $30M+ in revenue generated in platform in the last six months, there is no greater authority to speak on TikTok Shop than Wael. A brand that started in his garage as a side project has evolved beyond his wildest dreams - an entrepreneurial story for the ages. https://milamiamor.com/
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