Jaclyn and Michelle are Co-Founders of The Verticale, a human-centric marketplace where consumers can conveniently and consciously shop and support better businesses. What originally began as a media site has evolved into a commerce platform that focuses on building the emotional connection between digitally native brands and consumers by focusing on verification and transparency in lieu of greenwashing.

In our conversation we discuss:

The Verticale Values and their vetting process for potential vendors
Why they prioritize giving 1% of all sales to rotating causes
The most important traits to embody when building a business
Their human centric tone about trying to make better choices everyday but understanding that the process isn’t going to be perfect
And why they’re focused on eliminating the concept of greenwashing altogether

Convenience at times can cause us to think in the short-term, but what Jaclyn and Michelle are building creates a convenient and conscious shopping experience, allowing people to buy according to their values and support the businesses that are doing the work to create long-term change.

Connect with Jaclyn & Michelle:

https://www.theverticale.com/

https://www.instagram.com/theverticale/?hl=en

Our intro theme song is “Pico & Westwood” by Esbie Fonte. Check her out here:

https://www.esbiefonte.com/