Phoebe Yu is the Founder and CEO of ettitude, a sustainable lifestyle brand made from the world’s first 100% organic bamboo lyocell fabric. Phoebe spent over 10 years helping international companies develop and source textiles and saw first hand the lack of sustainability within the industry. She knew there was room for change and decided to be an agent of it. She launched ettitude 9 years ago and is leading by example on how to build a truly circular business model.

In our conversation we discuss:

The responsibility of brands to help educate consumers
How it’s easier to stay true to values when when there is integrity in the DNA of the brand
Why offsetting is not a solution
Her thoughts on AI and how she sees it as an opportunity for more creativity
and overall why she believes in community and collaboration over competition

Phoebe and her team at ettitude are paving the way for a more sustainable future while creating the framework to show why and how all businesses can - and should - embody an ‘eco attitude’.

Connect with Phoebe

https://www.linkedin.com/in/phoebeyu2008/

Website

https://www.ettitude.com

Socials

https://www.instagram.com/ettitudestore/