EPISODE DESCRIPTION

My guest in this episode is Shawn Berg, a highly experienced retail broker and advisor who has brought hundreds of brands to traditional retail shelves. Shawn is the founder of SMB Sales & Marketing, a grocery broker trying to do things differently in the East Coast. He brings years of experience getting brands on shelf at Publix and other East Coast grocers like Harris Teeter, Ingles, Food Lion, etc.

In this interview he provides actionable insights to get your startup brand into retail, and more importantly, how to stay, and grow on shelf.

SHOW NOTES

We start the interview with what is the right time for a startup brand to get into traditional retail. Shawn details some pre-cursors to bagging that lucrative retail account. We also talk about data, how to use effective substitutes when syndicated data is not accessible to small brands, and how to tell the story using data.

Learn all about Shawn Berg and SMB Sales & Marketing at https://www.linkedin.com/in/shawn-berg-7944829/

CALL TO ACTION

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