
Hosted by Space 48 · EN

In this episode, Pete Robertshaw is joined by Robin Spinks and Kat Stoner from the RNIB to discuss why digital accessibility needs to be top of mind for every online retailer in 2025.They share the inside story of RNIB’s new Shopify site, detailing how they balanced beautiful design with world-class accessibility, and what other brands can learn from their journey. Expect practical advice, real-world examples, and a look at the game-changing impact of the European Accessibility Act.

In this special edition episode, the Space Bar podcast team recaps the BigCommerce EMEA summit held in London. Andrew Barber, Engineering Manager at Space48, joins leading eCommerce consultant Pete Robertshaw to discuss the latest updates from the BigCommerce event, including exciting developments and the brand's future direction.This episode dives into the key takeaways, including the evolving leadership under new CEO Travis Hess and how BigCommerce is shifting its focus towards B2B and composable commerce. We also explore BigCommerce’s commitment to the future, addressing product innovations, partner integration, and their evolving SaaS offerings. Episode highlights: BigCommerce’s new leadership: A conversation about new CEO Travis HessThe shift in focus: BigCommerce prioritising B2B and composable commerceThe product roadmap: Exciting updates like Catalyst and checkout extensionsThe future of complex eCommerce: BigCommerce's approach to customisationKey takeaways for partners and developers: The impact of open SaaS and integration toolsThe value of change management when integrating new eCommerce platforms

Pete Robertshaw is joined by Chris Lever, Head of Tech SEO at Bring Digital and co-founder of the TechSEO North community, to see how organic search has evolved since Pete’s early career foray into SEO. Chris talks about his introduction to SEO and how the field is adapting to the rapid rise of AI in search. He speaks in-depth about the benefits and drawbacks of working with headless CMS builds, why brands can’t rely solely on paid media to fuel their search growth, and debates that age-old question: is SEO dead?Pete unpacks with Chris the most crucial mistakes that eCommerce brands are making in their technical SEO implementations today, including the most common site migration disasters you can easily avoid. Don’t miss it!In this episode:The ‘early days’ of technical SEOHow SEO has evolved over the past decadeWhy strong technical website foundations are more influential in search performance than ever beforeWhy investing in paid search at the expense of SEO puts your brand at serious riskThe benefits and challenges of optimising a site on a headless CMSThe common web migration mistakes brands make that harm their SEOHow tech SEO decisions differ between B2B and B2C sitesKey SEO voices eCommerce leaders should be followingHow SEOs are leveraging AI to keep up with AIHow tools like GPTSearch are fundamentally changing SEOPete Robertshaw is host of the Space Bar Podcast and Head of eCommerce Consultancy at Space 48.

In the first episode of 2025, the Space Bar podcast team review the big eCommerce stories of the past 12 months before looking ahead to what 2025 will bring. Guest host Jonny Taylor, Head of Marketing at Dark Matter Commerce, pits two experts — leading eCommerce consultant, Pete Robertshaw, and Dark Matter Commerce CEO, Jon Woodall — against the ‘all-knowing’ AI to answer the question: who is better at predicting the future? Pete and Jon discuss the fast-emerging trends changing digital commerce today, from the unstoppable rise of social commerce (despite TikTok’s potential US ban) to the B2B ‘explosion’ that’s being championed by B2C best practices. Episode highlights: Introducing this week’s guests 2024 in review The rules of the ‘prediction’ game Prediction 1: B2B eCommerce ‘explodes’ in 2025 Prediction 2: Social commerce will win over older demographics Prediction 3: AI-assisted online shopping will become the norm Prediction 4: Sustainability will become table stakes for eCom brands AI vs human experts: the verdict Closing remarks

In this episode of The Space Bar Podcast, Peter Robertshaw chats with Ben and Clare Adams, co-founders of Start with Data. Together, they unravel the complex world of product data, enrichment, and Product Information Management (PIM) to help businesses thrive in today’s digital economy. From understanding key data terminology to knowing when it’s time to invest in a PIM, Ben and Clare provide actionable insights for businesses of all sizes. Whether you’re struggling with messy processes, limited data, or choosing the right platform, they’ve got you covered. In this episode: What pain points are businesses facing today with their product data? How do product data challenges differ for small vs. large businesses? The basics: Breaking down PIM and data enrichment. Is it a process problem, or do you need a PIM? How to choose the right PIM platform for your business. Building a strong business case for PIM implementation. Why do some PIMs fail, and how can you make them a success? Enhancing limited data and how AI is transforming the data landscape. A glimpse into the future of product data and PIM innovation. Hosted by Pete Robertshaw, Head of Commerce Consulting at Space 48.

In this episode of The Space Bar Podcast, Peter Robertshaw sits down with Mairaid Hart, Head of EMEA Partnerships at Klevu, to explore the evolution of product discovery in eCommerce. Together, they explore the latest advancements in AI-driven personalisation, from automating merchandising to deploying tailored recommendations that increase click-throughs and conversions. Mairaid explains why seamless search experiences have become essential for brands to engage shoppers, and why people are more likely to convert when their site search queries are specific. As they look to the future, Peter and Mairaid discuss the next wave of innovation, including conversational discovery and hybrid search capabilities. Topics Covered in This Episode: Meet Our Guest: Mairaid from Klevu shares her background and passion for eCommerce search technology. The Rise of Product Discovery: How site search has evolved, and why it’s central to shopper engagement today. AI-Driven Personalisation: The data-backed benefits of personalised search and merchandising. Optimising Search Placement: Tips on making search visible and user-friendly for higher engagement. Future Innovations: A look at conversational search, AI advancements, and the potential of hybrid search. Hosted by Peter Robertshaw, Head of Commerce Consulting at Space 48.

In this episode of The Space Bar Podcast, Peter Robertshaw sits down with Jim Herbert, CEO of Patchworks, and Lee Farmer, Operations Director at Ellisons, to tackle the complexities of integrating legacy systems with modern technology. Jim shares how Patchworks simplifies these challenges with innovative middleware solutions and new features like database shapes. Meanwhile, Lee gives us an inside look at Ellison's journey from outdated, manual processes to streamlined automation, revealing how continuous improvement is essential for any business to thrive. Together, they explore the role of APIs, the impact of AI on integration, and the vital importance of partnerships in executing successful projects, whether you're wrestling with legacy systems or looking to future-proof your operations. Topics covered in this episode: Meet the Experts: Jim Herbert (CEO of Patchworks) and Lee (Operations Director at Ellison's). From Legacy to Modern: Ellison's transformation from manual, legacy systems to modern API-driven solutions. Patchworks’ Innovation: Jim explains how Patchworks bridges the gap between legacy systems and modern platforms using cutting-edge middleware. The Role of APIs: How modern integration technologies shape Unified Commerce. Security & Compliance: Jim and Lee discuss the importance of data security. AI's Impact on Integration: A forward-thinking discussion on how AI reshapes automation, operational efficiency, and the future of integrations. Power of Partnerships: Solid partnerships are crucial in navigating complex integrations. Looking Ahead: Future trends in Unified Commerce, the integration landscape, and the exciting potential of AI to streamline processes even further. Hosted by Pete Robertshaw, Head of Commerce Consulting, Space 48.

Welcome back to the Space Bar podcast! In this episode, we discuss how email marketing has transformed in 2024 with Phil Holman, the Senior Enterprise Account Executive at Dotdigtal and an expert in all things eCommerce and digital marketing. Phillip shares his knowledge and experience in email marketing, examining how it’s changed over the years and the current trends. We study how retailers can segment and personalise their email marketing campaigns to improve their customers’ experiences. He also shares the challenges and strategies for success for B2B and B2C retailers when making email marketing campaigns. Topics include: How has email marketing evolved over time? How can marketing campaigns be personalised to target customers based on their industry, behaviour, and preferences? What are the best practices for email marketing? Should SMS be a bigger focus for brands in the future? What are the current digital marketing channels, and how do we increase engagement? What are the best email marketing strategies to deal with the challenges B2B and B2C retailers face? What impact will AI have on email marketing in the near future? Hosted by Pete Robertshaw, Head of Commerce Consulting, Space 48. Guest: Phil Holman, Senior Enterprise Account Executive at Dotdigtal.

In this exciting episode of The Space Bar Podcast, we're joined by Jonny Webb from Active Matter and Chris Brooks from One Iota, two industry leaders transforming the omnichannel landscape. Jonny dives into his journey from Noble to Active Matter, sharing how loyalty programs and seamless customer experiences are reshaping the future of eCommerce. Chris sheds light on One Iota’s work with iconic brands like Hugo Boss and Pro Direct, emphasising the importance of integrated strategies that unite the online and physical retail worlds. Together, they explore how community engagement, personalisation, and AI elevate customer interactions and why TikTok’s eCommerce potential is skyrocketing. Plus, they unpack the growing influence of micro-influencers in the ever-changing retail space. Topics covered in this episode: Introduction: Meet our hosts and special guests, Jonny Webb from Active Matter and Chris Brooks from One Iota. Jonny Webb's Career Journey: Jonny shares his transition from NoBull to Active Matter and the game-changing role of loyalty programs. Chris Brooks on Omnichannel Strategies: Chris discusses how One iota is helping brands like Hugo Boss thrive with cutting-edge omnichannel solutions. Defining Omnichannel: What exactly is omnichannel, and why does it matter for today's eCommerce and retail spaces? Loyalty Programs & Customer Retention: Discover how loyalty programs are the key to keeping customers engaged and coming back. Building Connected Communities: Jonny and Chris explore how brands can foster genuine online and in-store community engagement. Success Stories: Real-world examples of omnichannel strategies driving growth and customer satisfaction. The Future of Omnichannel & Advocacy Programs: A forward look at how micro-influencers and advocacy programs are shaping the next era of retail. Conclusion: Key takeaways from Jonny and Chris on what brands should focus on moving forward. Hosted by Pete Robertshaw, Head of Commerce Consulting, Space 48. If you’re ready to level up your omnichannel strategy and learn how the best in the business do it, you won’t want to miss this episode!

Welcome to the latest Space Bar podcast episode! This time, we spoke with Ash Pallett, Senior Digital and eCommerce Manager at gardening retailer Sarah Raven. In this episode, we discuss Sarah Raven’s journey since completing a platform migration in 2021 to BigCommerce. Ash shares her experiences and expertise in all things eCommerce. Ash and Pete delve into the current trends and changes in the eCommerce industry. Ash highlights the importance of personalisation and usability testing to Sarah Raven’s growth strategy, built around enhancing customer experience at every opportunity. She also explains how other eCommerce brands can empower themselves through data-driven decision-making. Topics covered in this episode: Challenges and opportunities in the gardening industry, including weather impact and sustainability goals. Improving the ecommerce checkout experience. Personalisation and merchandising to enhance the customer experience. Usability testing and data-driven decision-making. Advanced attribution modelling & understanding your customer. Adapting to be successful agency-client partnerships. Future trends. Topics covered in this episode: Hosted by Pete Robertshaw, Head of Commerce Consulting, Space 48.