How Ubisoft turns Video Games into Transmedia Franchises

In this episode, we sit down with Hélène Juguet, Managing Director of Film & Television at Ubisoft, to explore what it actually takes to turn a game franchise into a screen franchise and why, after 28 years and two distinct careers at the company, she's convinced there's still no playbook for it. Hélène walks Joe and Gabriella through her philosophy that timing can't be controlled, only reacted to, and unpacks how Ubisoft matches IP to medium: from the Rabbids' surprise reinvention as a TikTok-native animated hit that's now outgrown its video game origins, to the deliberate creative risks behind Assassin's Creed's upcoming Netflix series and the recasting of Sam Fisher for Splinter Cell. We also get into how Ubisoft approaches local IP expansion, building an entirely new Assassin's Creed universe for the Chinese market, and why turning fans into co-creators is the key to keeping a franchise alive across decades and life stages. So tune in for more on why "world architecture" bea...