How Wimbledon Balances Heritage and Innovation

In this episode, we sit down with Chris Clements, Digital Strategy and Products Lead at Wimbledon (All England Lawn Tennis Club), to explore what it really takes for one of sport's most iconic institutions to continue innovating and delivering for their multi-generational fanbase. During the chat, Chris breaks down how Wimbledon is balancing 149 years of heritage with the need to reach entirely new audiences, and the Championships strategies for gaming, social and broadcast. Alongside that, we dig into the 35-year IBM partnership that powers Wimbledon's innovation programme, the AI tools redefining the on and off-court experience, and the new products and experiences that have gone live in this years Championships. So tune in to know how Wimbledon is building an innovation strategy around their fans needs, and how they're thinking about engaging with the next generation of fans who've never picked up a racket or watched a Grand Slam on live TV.