The next wave of innovation in web3 will be consumer-led, not technology led. On this episode, we sit down with Michael Lee, Co-founder and CEO of Abstract, to explore how web3 is helping reshape the way fans connect with brands and culture. From an Oracle Red Bull Racing collab that saw nearly a million collectibles claimed, to the rise of web3-native IP like Pudgy Penguins crossing into pop culture, Michael shares how consumer crypto is creating new forms of loyalty, rewarding fandom and connecting creators with their communities.