Inside Coca-Cola: The Key to Culture Marketing with Stefan Rothenbuehler

Coca-Cola is more than just a drink - it’s part of pop culture. On this episode of The Speakeasy, we sit down with Stefan Rothenbuehler, the man behind Coke’s partnerships in music, entertainment and culture. From putting Fanta at the heart of Halloween by teaming up with Warner Bros. for Beetlejuice 2, to using new technologies to deliver great experiences for consumers, Stefan shares how one of the world’s most iconic brands stays fresh, shows up authentically and connects with new generations of fans.