For Episode 10 of The Speakeasy, we sit down with Elizabeth Walker, Director of Marketing and Publishing at Industrial Light & Magic (ILM) and Lucasfilm. Elizabeth joins us to unpack what it really takes to manage an IP as culturally significant as Star Wars in an era of fragmented audiences and rapid technological shifts. We explore the "mosaic" of modern storytelling — how a story evolves from a single piece of IP into a cross-generational franchise spanning film, series, games, toys, and immersive experiences.