The Clipping Economy: Driving Social Proof at Scale - Yuriy Yarovoy

In this episode, we sit down with Yuriy Yarovoy - Senior Vice President of Revenue of Medal - to explore how short-form, community-driven content is changing the way games, sports, films, consumer brands and more are discovered and grown. As attention fragments and traditional marketing struggles to cut through the noise, we unpack how trusted, friend-shared moments are becoming one of the most powerful levers for brands to plug into to drive retention and build a community. From the psychology of belonging, to the mechanics behind social proof, this conversation is a deep dive into how brands and IP owners can grow by designing their marketing for connection, not just for conversion.