In this episode, we sit down with Dominic Carbonaro (Ava Labs) and John Timoney-Gomez (UpTop) to explore how loyalty in sport is evolving — and what it really takes to build deep, long-term fandom. As teams compete not just for attention but for retention, we unpack why traditional points-based programs often stall, and how technology, data and direct connection are becoming central to a long-lasting relationship. Using the Cleveland Cavaliers as a live case study, we examine what a connected digital and in-arena loyalty journey looks like in practice — where blockchain is additive, and the pitfalls many fall into when building loyalty programs. So tune in for more on designing loyalty systems that drive real behaviour change, a clear breakdown of the economics of fandom, and how to build fan relationships that grow over time rather than reset every season.