Podcast
The Speed of Culture Podcast
Hosted by ADWEEK & Suzy · EN
To thrive in a rapidly evolving landscape, brands must move at The Speed of Culture. Join Matt Britton, Founder and CEO of Suzy, and key industry leaders, as they dive deep into shifting consumer trends within their industry, why it matters now, and how you can keep up.
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113episodes
Episodes
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From the Pantry to the Game Day: How Kraft Heinz Keeps Iconic Brands at the Center of Culture
Yesterday00:32:17Summary readyIn this episode of The Speed of Culture podcast, Todd Kaplan, Chief Marketing Officer at Kraft Heinz North America, joins Matt Britton live from the POSSIBLE conference in South Beach. Todd shares how one of the world's largest food and beverage companies manages 70 iconic brands with 96 percent household penetration across a rapidly shifting cultural landscape. The conversation covers the generational divide in media consumption, Kraft Heinz’s new five-year partnership with the NFL, what it takes to build an entrepreneurial mindset inside a Fortune 500 company, and how AI is playing a supporting — not starring — role in the brand’s future.Follow Suzy on Twitter: @AskSuzyBizFollow Todd Kaplan on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.
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Bank Shot: How Ally Is redefining finance for the digital generation
1w ago00:33:29Summary readyIn this episode of The Speed of Culture podcast, Matt Britton sits down with Andrea Brimmer, Chief Marketing and Public Relations Officer at Ally Financial, live from the POSSIBLE conference in Miami. Andrea discusses how Ally established itself as the original digital disruptor during the great financial crisis and continues to lead by prioritizing cultural relevance and consumer trust. They speak about the shifting financial behaviors of Gen Z, the psychological relationship people have with their money, and Ally’s groundbreaking 50/50 Pledge to level the playing field in sports media. The conversation also covers the integration of AI in marketing and why authentic brand acts matter more than traditional advertising in a digital world.Follow Suzy on Twitter: @AskSuzyBizFollow Andrea Brimmer on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.
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Ring leader: How ŌURA became an icon of the wearable health movement
2w ago00:29:36Summary readyIn this episode of The Speed of Culture podcast, Matt Britton sits down with Doug Sweeny, Chief Marketing Officer at ŌURA, to explore the evolution of the smart ring from a niche sleep tracker into a cultural symbol for performance and longevity. Doug shares how ŌURA leverages the accuracy of the finger to provide a holistic view of health, including women’s health and stress tracking, while integrating AI to act as a personal health advisor. The conversation also covers ŌURA’s unique approach to brand building through the "Give Us the Finger" campaign and the importance of resilience in a fast moving marketing landscape.Follow Suzy on Twitter: @AskSuzyBizFollow Doug Sweeny on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.
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Creative License: How Adobe helps brands stay creative in the age of AI
3w ago00:26:40Summary readyIn this episode of The Speed of Culture podcast, Matt Britton sits down with Rachel Thornton, CMO of Adobe Enterprise, live from CES 2026 in Las Vegas. Rachel unpacks how Adobe helps brands move from raw customer data to genuine personalization at scale, why she believes everyone is a creator, and how agentic AI is used in a marketing team. The conversation also covers Adobe's push into sports and fan engagement, the Semrush acquisition, and how to build brand integrity in a world where AI can generate content faster than any team can review it.Follow Suzy on Twitter: @AskSuzyBizFollow Rachel Thornton on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.
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From Devices to Daily Life: Inside Samsung’s Push to Become Your Companion for AI Living
4w ago00:37:42Summary readyIn this episode of The Speed of Culture podcast, Matt Britton sits down with Allison Stransky, Chief Marketing Officer at Samsung Electronics America, live from CES 2026 in Las Vegas. In this interview, Allison unpacks how Samsung's "AI for All" vision – anchored in its promise to be “Your Companion to AI Living” – is transforming connected living across entertainment, the home, and everyday wellbeing. They discuss how Samsung is shifting from feature-based marketing to selling higher-order benefits, why data has become the ultimate brand differentiator, and how creator content and live commerce are reshaping how the brand reaches consumers. The conversation also explores Samsung's SmartThings ecosystem, the evolving role of the CMO in an AI-driven world, and what it takes to lead transformation inside one of the world's largest technology companies.Follow Suzy on Twitter: @AskSuzyBizFollow Allison Stransky on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.
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Master Class: How Mastercard is building for a world where AI makes the decisions
Apr 2800:33:52Summary readyIn this episode of The Speed of Culture podcast, Matt Britton sits down with Rustom Dastoor, EVP, Head of Marketing and Communications, Americas at Mastercard, live from CES 2026 in Las Vegas. Rustom talks about why most brands are using AI to reinforce what already works rather than unlock what was never possible before. He introduces the concept of technical branding and explains why marketers will soon need to build their brands for AI agents rather than human consumers. The conversation also covers how Mastercard reads 150 billion annual transactions to spot real consumer behavior, why sports has become the most valuable media environment for marketers, and what resilience, and hustle still mean in a technology-saturated world.Follow Suzy on Twitter: @AskSuzyBizFollow Rustom Dastoor on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.
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Mission POSSIBLE: How to Build the Marketing World's Most Essential Gathering
Apr 2100:27:40Summary readyIn this episode of The Speed of Culture podcast, Matt Britton and Christian Muche, Global President and Co-Founder of POSSIBLE, discuss how an industry-defining event is built from scratch. Christian shares how POSSIBLE came out of a gap he saw in the market during COVID, why Miami Beach became the right home for it, and how the conference has grown into something closer to a year-round platform than an annual gathering. They also touch upon what makes sponsorship activations work, how POSSIBLE Connect is reshaping the buyer-seller relationship, and why Christian believes trust is the most valuable currency in business today. Follow Suzy on Twitter: @AskSuzyBizFollow Christian Muche on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.
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Miami Heat: How David Grutman turned hospitality into a cultural empire
Apr 1400:29:29Summary readyIn this episode of The Speed of Culture podcast, Matt Britton sits down with David Grutman, one of the most influential entrepreneurs in modern hospitality. Known for transforming Miami into a global nightlife and dining destination, Grutman shares how social media, authentic relationships, and relentless attention to experience helped him build a hospitality empire. The conversation also explores his investments in emerging consumer brands, his growing entertainment ventures, and why “taking it personal” remains the core philosophy behind everything he builds.Follow Suzy on Twitter: @AskSuzyBizFollow David Grutman on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.
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Data Dominion: How Zeta cracked the AI code for the next gen of martech
Apr 700:35:40Summary readyIn this episode of The Speed of Culture podcast, Matt Britton sits down with David A. Steinberg, Co-Founder, Chairman and CEO of Zeta Global. David shares how Zeta built a data and AI platform that now serves 51% of the Fortune 100, why the company sees itself as the disruptor rather than the disrupted in a rapidly shifting martech landscape, and what it took to rearchitect the business around artificial intelligence starting in 2017. The conversation covers the launch of Athena, Zeta's voice-enabled AI copilot built in partnership with OpenAI, the internal transformation required to make AI native to the way teams work, and what the rise of generative search means for how brands reach consumers. David also reflects on his career, his advice for the next generation of marketers, and the mantra he has carried through every crisis.Follow Suzy on Twitter: @AskSuzyBizFollow David A. Steinberg on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.
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Top shelf: How Patrón stays premium with craft and conviction in a digital world
Mar 3100:25:44Summary readyIn this episode of The Speed of Culture podcast, Matt Britton sits down with Roberto Ramirez Laverde, Global Senior Vice President of Patrón Tequila at Bacardi. Roberto shares how Patrón built and protected its position in the super premium tequila category by staying true to quality, transparency, and craft. They discuss the Pursuit of Greatness campaign, the creative partnership with filmmaker Guillermo del Toro, and how Gen Z is reshaping consumption habits across the spirits industry. The conversation also covers how Patrón approaches music and culture partnerships, why the on-premise channel still defines brand equity, and how human connection remains the anchor in an AI-driven world.Follow Suzy on Twitter: @AskSuzyBizFollow Roberto Ramirez Laverde on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.
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