← The Spiritual Hustler
The Spiritual Hustler
It’s Not Social Media Anymore: How to Hack the Interest-Based Algorithm and Go Viral(ish) with Adley Kinsman
01:05:54
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- [00:02]
Jessica Zweig
Welcome to the Spiritual Hustler Podcast.
- [00:04]
Adley Kinsman
I'm your host, Jessica Zweig, multi seven.
- [00:07]
Jessica Zweig
Figure serial entrepreneur, best selling author and branding and business coach.
- [00:12]
Adley Kinsman
And this is a show where we.
- [00:13]
Jessica Zweig
Are redefining the word hustle, reclaiming our true feminine nature of magnetism and putting.
- [00:21]
Adley Kinsman
Down the self judgments and shame around loving to work and making a lot of money at it.
- [00:26]
Jessica Zweig
On this show, you're going to learn how to stop hustling and start spiritually hustling by pressing play. You are now now part of a.
- [00:33]
Adley Kinsman
New movement of women who don't hustle for money. We hustle for meaning. We don't hustle from lack. We hustle for love.
- [00:41]
Jessica Zweig
We don't hustle from survival.
- [00:43]
Adley Kinsman
We hustle for humanity's thriving. We hustle toward healing the ancestral programming of fear and step into a new understanding of safety in the body to receive.
- [00:54]
Jessica Zweig
This shift isn't going to only heal your life. It's going to make you a whole lot richer too. This is the Spiritual Hustler podcast.
- [01:07]
Adley Kinsman
Well, hello my beautiful spiritual hustlers, divine queens, light worker, women of the new earth rising. In case you didn't know, this is who we're talking to on the Spiritual Hustler podcast. And if you are not new, you already know that. If you are new to the podcast, welcome. I'm so happy to have you, Jessica. I'm your host, Jessica Zweig. And on this podcast, which is basically the biggest blessing of my life, not only because of all the beautiful listeners from across the world, this community that dials in week to week to listen, but of course, blessed because of the incredible women and men that I get to interview here in my home studio in Nashville and bring these epic activations or not even conversations or activations to all of you and they become part of my life, my upgrades, my own personal growth. Today's conversation is that on steroids before I get into who I'm chatting with today, and you're gonna trust me on this one. Want to take notes? Many of us listen to our podcasts. I certainly do, while I'm getting ready for the day or driving in my car or taking a walk. But if you can, if you have the ability to get out a pen and paper, maybe even open up your computer, take notes, open up your phone app, write shit down today. Because today is a very tactical masterclass on how to go viral on social media. And I just want to say that there has been a long period of my life where I wanted, you know, so desperately to go viral. And a couple of my posts have. And I've definitely grown thousands and thousands and thousands of followers from doing so, which has impacted my business, of course. But I find it to be a beautiful blend of, obviously, strategy, which my incredible guest today is going to walk you through, and how to really crack the code. But also just when I'm in alignment and coming from a place of being myself and not really giving a shit, isn't that funny how that works? And I'm just in this state of really noticing when I'm in alignment and when I'm not in alignment. And, you know, I talk so much on this podcast. If you're, you know, new here, welcome. Like I said, if you're not new, you know that this is the podcast where we break down all of the business tools. How to maximize your personal brand, how to grow a business that scales in revenue while you scale in ease, and that those two things being a hustler, a boss, babe, somebody that makes moves, makes money, loves what they do, works their ass off. It does it from a vibration of alignment and purpose and trust. And that's the spiritual side of this show where we crack into all of the magic that exists within this reality and beyond it. When it comes to the quantum, when it comes to the divine, when it comes to our relationship with spirit, and when we really do that work, that inner work, we become so much more magnetic externally. And it becomes easy. It really does. And I was just waking up this morning journaling on how yesterday felt so truly like yin yang, like the. So much polarity. Yeah, yesterday during the day, I was heavy, I was stressed out, I was tired, I was cranky. I was picking up on little things that annoyed me because I just wasn't really working my practices, like my meditation, my gratitude, moving my body. I just kind of woke up and started the day. And in the evening I met up with some friends and we actually went to this amazing mo's concert with cacao and beautiful community. And I just danced my ass off and was home way later than I would have ever wanted to be. It was a Wednesday night and I just woke up this morning really clear that we have such agency over our state and that we can choose to get present, drop in heart to heart with people that move our souls, that make us feel safe to dance, to move our bodies, to move energy. And whether that's a quick shimmy in the morning that you do as you're getting ready, or you take a quick walk outside just to breathe fresh air or pause what you're doing, in a state of dysregulation and really, truly count your blessings, like all of it really does make such a huge difference and empowers us and reminds us of our sovereignty and that life is going to go up and down just like our engagement on social media. And we have total control over how we respond to all of it. Just wanted to leave that there. We also have total control over how we relate to social media at large. I think social media is a place where a lot of us get activated, A lot of us feel disempowered, disinterested at times because we're up against this, like, machine of an algorithm of billions and billions and billions of people fighting for attention and drowning in this projection field of what everyone else is doing and how everyone else is doing it and comparing ourselves. And my guest today, I'm sorry, is here to say in her own right, I'll say this for her, she doesn't really say this on the podcast, like, fuck that. Social media is like the best place to play. It is an unlimited universe of expansion, connection, abundance, opportunity. And Adley Kinsman, who not only is one of my greatest teachers, she has become a soul sista here in Nashville. She's based here and that's how we got to know each other. And the girl is on fire. She is by far the biggest bonafide expert in social media virality and she just so happens to be a woman at the top of this space, which makes her even more fucking amazing and inspiring to all of us and is really coming on today to give you guys her codes. Like, she's gonna break down how she reaches over a billion views a month. Okay. She's one of the most viewed female producers, content creators, content suppliers in Facebook history. She's the CEO and founder of a company called Viralish, a creator collective helping brands, major Fortune 500 brands and creators just like you and me integrate themselves into viral communities at scale. She's become one of the most sought after experts in branded content distribution, designing campaigns for companies like Land Rover and TikTok and Charmin and Airheads and Frito Lay and David's Bridal and so much more. She's been seen on stages for Ad World, Manychat, Russell Brunson, social media marketing world. She's traveling all over the planet. Literally. She was just in Dubai speaking on this. She's in Miami. She's all over the country. She is one of the most in demand entrepreneurs of the times right now. She's been around for a minute, but she's kind of in the pocket as of this moment. Everybody wants to work with Adle, everyone wants to learn from Adlee. She just happens to be one of the most down to earth human beings ever. Who is here to say let's really create right relationship with social media. Let's understand the potentiality when we step out into the light with strategy, with tactic, with a deep understanding of how these channels work, but to ultimately share who we are, to not try and fit into anyone else's box, even though we're following some strategies. The magic is honestly you guys letting go of what people fucking think of you, having fun, being yourself, not just playing the game, but playing. And I just cannot tell you how impactful this conversation was for me. I know that this is a conversation that's going to change your perspective, give you something completely new to think about when it comes to your relationship with social media. I will tell you guys that I actually had a very complicated relationship with social for most of my career. Even though I was in it, I was running a personal branding agency. Before that, I started a magazine online that required me to be on social to market my business. Today I am my personal brand. I am the business. And there was a long stretch. I kind of went in and out where I really didn't like it. It felt heavy, it was a job, it felt like a chore. I thought it was this complete comparisonitis bullshit and I was getting stuck in it. And it wasn't until the last year and a half, truly in the last year and a half to two years, that I finally cracked my own code of how amazing it is, what an incredible unlimited place it is to connect with all of you, the women listening, these beautiful human beings on the other side of their phone, across the fucking world. And as soon as I clicked into the celebration of that, the joy of it, the fun of it, and got my messaging and strategy right, my business scaled faster than I could have ever predicted. But so did my fulfillment and my ease and peace within it. And that's really my invitation to you. Listening to this podcast, Adley's going to break down the masterful expert codes that she has that I don't. But let this episode, please be an invitation to step out into the light, not take yourself so seriously, have fun and watch just how fast the universe meets you there and gives you all of the reward and the abundance and the connection and the impact that I know each and every one of you are here to create and to make. And so I could keep talking, but this episode isn't about me. This is all Adley. She is a queen. So buckle up, get out your notes, and get ready for one of the most inspirational conversations and educational conversations I've ever had on the podcast.
- [11:16]
Jessica Zweig
All right, spiritual hustlers, let's go. Welcome to my podcast, Ad.
- [11:25]
C
Can I call you to.
- [11:26]
Jessica Zweig
Of course, AD Adley. Okay. People call you AD because that's what I'm going to call you.
- [11:31]
C
Perfect.
- [11:31]
Jessica Zweig
I'm so happy you're. You're in my presence.
- [11:33]
C
I'm honored.
- [11:34]
Jessica Zweig
It's a present. I'm like, I'm. It's so fun to meet a friend that you have just such deep, mutual boss babe. Respect for Instantly, too. Yeah.
- [11:43]
C
It was within five seconds. And it doesn't go like that. When you meet somebody, you're like, you my girl.
- [11:47]
Jessica Zweig
That's my girl. And then I saw you at your house a couple of weeks later, because I think I came in, I met you with a teammate, and then you. I. You had that. A big content influencer party at your house.
- [11:58]
C
Yes.
- [11:59]
Jessica Zweig
And you were on stage. We're just getting right into this. You were on stage with a bunch of guys because you, you know, like, you had a former intern that's Now a major TikTok star and these other dudes that run massive influencer agencies, and you were up holding court. I was like, she's a boss. She's a queen. I remember I came up to you at the end of the night. I was like, just, you know. You know, you're a queen. I see you, and you said something. I want to go back to that. That moment, that stage, because when you were up there on that panel and you said something that really was quite provocative and stayed with me, and I want to start here with. With that. You. You had had a conversation yourself when you were younger or kind of more growing your platform in the early days, I think you said you had like, 100,000 followers or 200,000 followers or something, and you were talking to a mentor or someone older than you in the space, and you're like, well, my personal brand. This is off brand for me. And he looked at you and he was like, you have 200,000 followers. Who gives a fuck about your personal brand?
- [12:58]
C
He goes, you don't have.
- [12:58]
Jessica Zweig
You don't have one. And I, you know, I ran a personal branding agency, and part of me was like, oh, am I. Am I offended? Am I mad? Or am I actually completely activated by that? And I want you to explain what you meant, what he meant, and how you've adopted that to show up the way you do and coach all these incredible content creators you do now.
- [13:20]
C
Oh, totally. When I first had 200,000 followers and I cared so much about my personal brand, and then he said, you have 200,000 followers. You don't have a personal brand. I reacted the exact same way. It's like your defenses go up a little bit because you worked really hard for that and you're caring about yourself and the way that you maneuver and show up in the world and the way that you serve. But it activated me.
- [13:41]
Jessica Zweig
Yeah.
- [13:41]
C
Just like you said to where I was like, he's saying something wise right now. Underneath the offensiveness. That is just my ego.
- [13:48]
Jessica Zweig
Exactly. It bruised my ego sitting at your house. I was like.
- [13:52]
C
He goes, it is what will keep you small is this ego. And this is your personal brand. He goes, you are your personal brand. It is just a placement, what you're talking about right now. He goes, adley, you can go be in any video and your energy is going to make it different. It's. That is who you are. It is your energy, and it can show up in any form or any placement ever, and then it becomes your brand. It's just you.
- [14:17]
Jessica Zweig
Yeah.
- [14:17]
C
In different places. He goes, if you go wide, if you serve the world, go as wide as you possibly can with entertainment, then you can niche down and do whatever the heck you want, but you're gonna have a lot more options. And something in that sentence clicked for me, and I was like, okay, let's do the opposite of what everybody else is saying to do, which is niche down, niche down. Talk direct to your avatar. And I'm not saying it's going to work for everybody, because I'm not everybody.
- [14:43]
Jessica Zweig
Yeah.
- [14:43]
C
But it did work for me.
- [14:44]
Jessica Zweig
Yeah. Let's talk about how that worked out for you. You are killing the game. I mean, really. And it's. It's the hustle and the heart as much as it is the. The savvy spirit that you bring. You're very talented at content creation, but you have cracked the code on the space. I feel of social. And I. I really. I know your story, but I want. You were on the Voice. You were kind of musician, artist life, and then you kind of stumbled into this space accidentally. And I would love for you to kind of just quickly tie the dot between when you started and that chicken video. Oh, sure.
- [15:23]
C
Yes. Because everybody that's listening to this, you are just one video away from your life, completely changing one. For me, it was a chicken video. It was putting My chickens in a bathtub. And my back had to be against the wall for my authenticity to show through. And so that is my biggest message and my personal and business. Why still today, yes. Is encouraging people to have their confidence in their own authenticity and their own abilities. Because if I look at the golden thread of my life, at every breakthrough that I've had, it was when my raw authenticity, which is such a buzzword now, but transparency and vulnerability came through. Yeah. You know?
- [16:03]
Jessica Zweig
Yeah.
- [16:03]
C
So at first I was bankrupt and I was just coming off the Voice and I was waiting for permission from a suit behind a desk to tell me if, where, and how I could entertain. And I played the game for a little bit and then I was like, I know I'm born to entertain and I don't want to wait for this person who maybe had Cheerios instead of oatmeal that day. And now they don't like my song. I waited two years to get in front of them, to have this meeting for, you know.
- [16:28]
Jessica Zweig
So true. That's that industry.
- [16:30]
C
That's about the time I discovered videos and I was trying to learn how to make comedy videos for this meme page that gave me a shot. And so I was having to turn around these 60 second videos and I was just looking divine and trying to learn this muscle. And so I was just doing what everybody else was doing to try to learn it. And every video was tanking and it came across so inauthentic because it was that one night all my footage was corrupt. It's one in the morning. I've got to have something turned in by 6am every day for publishing at 7.
- [16:59]
Jessica Zweig
Wow.
- [17:00]
C
And I take the little SD card and I put it in the computer. It's all corrupt. So now I'm crying, I'm exhausted. And I go to my boyfriend at the time, and we were very country. He goes, why don't you just go get them chickens in the backyard and do something with them? They make you happy.
- [17:14]
Jessica Zweig
So he was the one who had the idea.
- [17:16]
C
Uhhuh.
- [17:16]
Jessica Zweig
Okay. Is this Blake?
- [17:17]
C
No, different boyfriend. Boyfriend.
- [17:19]
Jessica Zweig
Pre Blake.
- [17:20]
C
Pre Blake. And I was like, that's a probably a bad idea. But you know what? I have nothing else. So I go get Bruce Henner, Ellen de Henris, Chick Norris, Oprah Henfrey. Get everybody, the whole crew. Chakira. Chakira. They look alike. And get all my chickens. And I put. And I put them in this bathtub. And then I improv this bit like I'm curling. Bruce Henner's hair was a hen Turned out to be a rooster. So we had to change the name to Bruce Henner. We thought it was funny. So I just improv this bit. Like I'm doing his hair and Blake comes in. Or not. Blake boyfriend comes in and he's like, what are you doing? And then I reveal the shower curtain. I pull it open and all my chickens are there. 19 second bid. I kind of thought it was funny. I turn it in and they're like, what the hell is this? I'm like, I don't know. I'm sorry. All my footage got. I'm so sorry. But because I thought it was funny, I put it on my own page. I put it on Facebook, and it did. 19 million views overnight. Grew me over a hundred thousand followers in 24 hours. And I hate that my back had to be against the wall for me to just be my damn self. So the moral of the story is, find your damn chickens.
- [18:35]
Jessica Zweig
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- [21:03]
Adley Kinsman
Yep.
- [21:03]
Jessica Zweig
All my goodies just for you. That's microflowhealing.com and use Jessica10 to get $10 off of your order. And, and, and show, show your face because that's what you ended up doing and leaning more into your authenticity, following your own gut, playing with the platforms and having fun.
- [21:33]
C
Yeah, having, having fun. You know how long it would have taken me promoting my music, this self serving thing and trying to be like everybody else to gain a hundred 000 followers in 24 hours. It would have taken forever, right? To even just 200,000 followers in the first place. And then me just being myself with what I thought was funny. What I did normally on a normal day was what resonated with so many people. And that's what really was the light bulb moment for me that I can entertain on my own terms. And wow. Videos are way faster than waiting for this corporate red tape and somebody else to give me the shot. I can go D to C and I can shoot 19 videos a day. Shoot it, edit it, put it up. What's the response? Test, learn, adapt at scale. Very, very quick. I was like I'm all in on this and it didn't pay me for four years.
- [22:21]
Jessica Zweig
But it's paying you now.
- [22:22]
C
But it's paying us now. But that's like when you tell God that you're going to do something, you're like okay, this was this big light bulb. I'm full of momentum and I have so much motivation right now. No other videos hit like that where you're thinking I just had 19 million view hitter. I'm on a roll now and all these people know who I am. No, they don't. I did get recognized a lot from that video, but I could not just do it again. It's not that easy. It was four more years before the real hockey stick breakthrough happened. But I was skill gathering. God gave me what I needed at the time to give me that tool and give me the momentum and the vision. And then it was for me to do the work for the next four years with no immediate reward. And then when the timing hit in 2020 and the world is stuck on their phones and Facebook turned on monetization hockey stick and I was ready. I would not have been ready when I thought I was.
- [23:15]
Jessica Zweig
I want to Talk about the hockey stick moment. Because Viralish is you. You're doing content for you, for brands, for creators. You have really cracked the code on virality. Like, when I think of viral, I think of you.
- [23:28]
C
That's awesome.
- [23:29]
Jessica Zweig
Yeah. Not just as a business owner and like the agency, but you like Adley and you have created, you know, all of these different branches of your business in order to help people achieve that. But if you can. I know you talk about this all the time. I love, but I know you do. You're so. Then that's why it's working, because you can feel the love and the joy and the passion because that's what creates that magnetism. You have, like, courses on this. Everyone wants to go viral. It's so true what you just said. Like, nothing really today that you can think of. Like, unless, like Oprah Winfrey features your book and you're like, nothing can create overnight success the way that a viral video can. And so what is the. I mean, girl, I'm trying out here every day, like, asking for a friend. What is the real formula? I know it's obviously gotta be based on your message or does it have to be based on your message? Are we just following a formula like, crack down the code of virality while maintaining authenticity?
- [24:32]
C
I can talk about algorithmic keys and I can talk about how to put your magic in something.
- [24:36]
Jessica Zweig
Talk about both.
- [24:37]
C
Both.
- [24:38]
Jessica Zweig
Yeah.
- [24:38]
C
But really, I think we'll get to the algorithm in a minute. But really, if this was a whiteboard, it would have what your expertise is, what the market wants to hear, what they think is valuable, people's response to that. And then there is your magic, your magnetism, your effortless ease where, like you just light up a room. What is that flow and how do we tap into that and what we're searching for for your brand? What to tap into that's going to work is right in the mid of all those three, where a lot of people get stuck and they're out here just making content that looks like everybody else. They're using the same captions and they're just doing the same talking head crap is they're talking about their expertise and they're talking about stuff the market is valuable, but it's boring. Like, it's not like you look like everybody else talking about something important. It's all middle and bottom of the funnel. Where Viralish is excellent, is at helping brands make themselves bigger than they are, extending relatability and going very wide with top of funnel. And that has a lot to do with this magic. Now, you can also be talking about something and be creating content that you think is amazing and is magnetic. And it is featuring your expertise, the market.
- [25:53]
Jessica Zweig
Right.
- [25:54]
C
You think you're funny.
- [25:55]
Jessica Zweig
Yeah.
- [25:55]
C
Nobody else does. You think this is a great bit, but the market is telling you they don't care. So it really is finding what's right in the middle there that's going to change everything for you. And it takes a lot of spaghetti on the wall to figure that out. But if you just stay in those first two categories, we're doing your expertise only, and surely people are saying they care about it. You're just gonna. You're gonna get some traction, but it's gonna move slow and you're gonna stay small.
- [26:18]
Jessica Zweig
Yeah.
- [26:18]
C
You want to be Jessica, the girl who does this. And what is that bit? That is likely what they're going to say about your top of funnel.
- [26:25]
Jessica Zweig
And do you think that, like. Because I know every platform is different and I kind of want to dig into the platforms with you, but like TikTok, for example, like, you got to kind of find your shtick, and once you find your stick, you just hit the stick and you rinse and repeat. Like, people become kind of known for the thing that they do and it pops off.
- [26:41]
C
Yes.
- [26:42]
Jessica Zweig
Instagram, I feel, is a little bit more like Mosaic. Like, you can kind of play around more. But do you feel like having that consistent sort of sweet spot that you create expectation with your audience that you're going to continue to show up and deliver is important?
- [26:57]
C
I do.
- [26:57]
Jessica Zweig
You do.
- [26:57]
C
What we're trying to help everybody find is their, what we call an srs, a simple, repeatable scalable system, where it is Adley, she's the girl who does all the videos with funny videos with her chickens. Will, he's the guy who goes up and sings to pretty girls in the park. You know, what is that thing? What's the log line to your social reality show? And the algorithm is trying to figure you out, too. So if you're talking about home goods in one video and raising Gatorade sheep in the next video, they don't know and nobody knows what you're doing, you know, so you kind of gotta pick a lane a little bit.
- [27:31]
Jessica Zweig
Yeah.
- [27:32]
C
You know, just so the algorithm can categorize you. Otherwise, if you're trucking down here and then you're over here, it's not sending it to those people. It does work that way now more than it ever has, where every video is a hero video, because what the algorithm was doing in 2019 through mid 2023, we had to hack to get that discoverability. We had the algorithm so dialed in you could block every single, single one of our pages and our content would still find you. Now the algorithm actually works like that where it is all interest based. It's not social media anymore. It is interest based media. So you can play a little bit now outside of your box than you ever have before. Yes, historically. So it is more based on interest, but the algorithm is still trying to figure out what you're doing. And to have a brand, which is what everybody's going after is you're the person who does this, you're the viral association.
- [28:28]
Jessica Zweig
Right?
- [28:28]
C
What, how are people describing you? You have to have some consistency there.
- [28:32]
Jessica Zweig
When it comes to being an expert in your space, building a brand, like you're saying, which I think we can do that now in a whole bunch of really fun and creative ways. It's kind of speaking to the very first piece of advice we talked about that you got. Like, no one cares about your brand. Like just play and entertain. And I think people have become more savvy on the platform. But at the end of the day I'm thinking about my audience and who's listening. And many of them are like female entrepreneurs that are building businesses that need to be seen as authorities and need to be seen as experts to, to a degree in order to grow their companies. And I was at a dinner. Do you know Julie Solomon? She, she's. Yeah, she's local to Nashville. She's a dear friend of mine. I was at dinner with her and Amy Porterfield and a bunch of amazing, amazing entrepreneurs. And we were all talking about Instagram. And she goes, Julie posed the questions at the table. She's like, I want everyone to go around and not talk about what you do on Instagram as a creator, but as a consumer. And we all had the same exact answer one at a time. When I'm like, I send dumb videos to my husband about like French bulldogs and like six second memes to my, to Alexa about like the horoscopes, like it's dumb that just in the dms, sharing, laughing under everybody at the table saying every single person at the table said the same thing.
- [29:45]
C
You hear that?
- [29:46]
Adley Kinsman
Yes.
- [29:47]
Jessica Zweig
And we're all sitting around like, well, like how do we fit our big messages into these like 6 second vertical videos and crack the code and like meet the market without sacrificing the on brand value that we're trying to bring to our audience? And is it more important I guess it depends on your objective. But if growth is the objective, which I think is everybody's, and exposure and reach, is your message less important and more the entertainment value of the video? But is the sweet spot to then just stay to stay enough in your interest based search bucket? Is this. Am I onto something else? Is this what it's supposed. Because it's hard at least. I mean, words are wands, as I say, it doesn't maybe have to be hard, but I have found it personally challenging and also a fun creative challenge to be honest, to make this platform work for me because it has changed so much. I don't really know what my question is, but you kind of get what I'm. I am asking.
- [30:52]
C
Yes. Because of course you're on Instagram to get your message out there correct. So you can't just throw that away and not pay attention to it at all. But you said if the goal is growth, and I think that's the right question, is what is the goal? If the goal is growth, we got to mix in more. Top of funnel. So recently I had a client and he's a business coach for fitness trainers. Pretty niche thing. Yeah, right. And he's posting three times a day. When he hired me, he goes, what's your most expensive package? I want that. I'm like, I like this guy. Because I will also. I said, I don't take one on one clients. He goes, I will chew on glass and swallow it if you tell me to. I said, I like this guy. You can hire me.
- [31:28]
Jessica Zweig
I like him too.
- [31:30]
C
And I can tell you've just got something that you're going to be big and I would like to actually be a small part of your story. So we worked together, I just. One call, one hour, six months. And he now all of his leads come organically from Instagram and now he's doing million dollar months, four of them, back to back, back to back to back. Million dollars.
- [31:51]
Jessica Zweig
Well, you got some ROI on that investment. Yes, he did amazing.
- [31:55]
C
But really the key of what we were mixing in for him was he was just doing one type of content and he was just kind of aggressively yelling at camera. He's like, if your content sucks donkey balls. But that's what he was doing. He was just like yelling at camera where that's not going to resonate with everybody. But he's one of the most dynamic individuals that I've ever met in my life. Like he has an amazing relationship with his wife. He's hilarious. He's a genius business person. He And I was like, why are we only showing one side of yourself that is going to cut other people off from access to if they don't like that tonality? So let's. You're doing all middle and bottom of the funnel content right now. Middle of the funnel being this is where people, they already know you now you're just talking to your followers. They now just are testimonials and case studies and building trust and your message. And then bottom of the funnel is the conversion style content.
- [32:45]
Jessica Zweig
Yep. Right, got it.
- [32:46]
C
He was just living in there, not showing how awesome of a human he was and all these other things and points ability in his life. So most of our work with him was more dynamic content. I want you to do more couple stuff with your wife because you guys are this person. You're in my kitchen, running around, chasing each other, pranking and poking each other. That is what people want to see. That is highly relatable, highly shareable. So now when I discover you, I now know of you. And because people can't buy from you, they don't know you exist. We have to get you up there so they know you and then do they like you because they like that relationship. There's a level of trust there. And then they're going to see your middle and bottom of the funnel post. But for growth, we gotta get more top of funnel content mixed in.
- [33:29]
Jessica Zweig
What's the ratio of like growth like top of funnel posts to mid funnel posts?
- [33:33]
C
I would say if growth is the goal. 50% top of funnel.
- [33:36]
Jessica Zweig
50% top of funnel, yeah. And are you following like trends or are you just kind of making up the videos like based on what's cool and organic and creative to this particular, like, what is your thought on the trend game? Actually, I think it's.
- [33:49]
C
If it's. It's real to you and you're like, I would love to do that, babe. Can we please do that? Absolutely.
- [33:53]
Jessica Zweig
Go for it.
- [33:54]
C
And with trial reels. Holy grail. Real dude. Holy grail. It is amazing. Just do it. Just see how it goes. You don't have to post it.
- [34:02]
Jessica Zweig
I had a couple of videos that have popped off and gone viral. Millions. We posted it a couple days ago in trials. It has 300,000 views. I gained a thousand followers in two days from doing nothing.
- [34:15]
C
Yeah, right.
- [34:16]
Jessica Zweig
I mean, that's pretty. It's probably more now. It's been shared 4,000 times.
- [34:19]
C
Yes, ma' am.
- [34:20]
Jessica Zweig
So I'm like, somebody said that like just. That's like the secret. Not everybody has trials though. I'VE been told or is your app.
- [34:29]
C
It may not work for you. I don't know why it. What would happen there and why it's not on certain profiles. But so far everybody have told that too. If they updated their app, they had.
- [34:37]
Jessica Zweig
We'll click into channels at large. But trials like why. Why did Instagram. What's their end game? And rolling that out.
- [34:43]
C
Remember when TikTok came out and they were just like, they weren't paying anybody anything and there was no shortage of supply.
- [34:51]
Jessica Zweig
Yep.
- [34:51]
C
Everybody was making videos because they were. There was so much reach to go around. They're giving reach to trial reels. They're incentivizing us to post more so they can have more ad slots at the end of the day.
- [35:01]
Jessica Zweig
There you go. And for those that are listening, that don't know trial reels, it's basically repurposing your. You could try new content. But I think the best part about it is take the content that's worked on your own grid and. And you just republish it. It doesn't go on your grid. It doesn't go to your followers. It goes to completely new people.
- [35:20]
C
It's great. It's amazing. Like all my podcast clips and stuff, my grid is very entertainer focused. So my podcast clips, I run ads with them or I tweak them, but I'll test them in trial reels. So my education side of ADLI is getting out there, but it's not on my entertainer page. But it is bringing people back to and so it's great. Where previously I wouldn't have a place to post my podcast.
- [35:42]
Jessica Zweig
I'm gonna copy that. Thanks for the tip.
- [35:44]
C
Totally.
- [35:45]
Jessica Zweig
Okay, so let's talk about social at large. Because I loved our dinner and you were like there, you said something. I don't know if you remember this, but maybe you do. Social media for 2025 is going to be around transparency. Do you remember saying that?
- [35:59]
C
I do.
- [36:00]
Jessica Zweig
And you kind of alluded to like. Because I think authenticity, like we were saying, has always been the winner. But it's like to me, transparency is like a whole other layer of authenticity. Of authenticity.
- [36:13]
C
Authenticity you can put on.
- [36:15]
Jessica Zweig
Yes.
- [36:15]
C
Like you can fake authenticity. You can a lot of friends who do it.
- [36:18]
Jessica Zweig
Uhhuh. Me too. I. I see it all the time.
- [36:20]
C
Like they're. They give you just enough to make you think it's real, but they're really hiding the correct real stuff.
- [36:25]
Jessica Zweig
And so what's the distinction of transparency in your view and how can we use it and show up with it?
- [36:31]
C
On social media, how I think transparency is different than authenticity and how I think it can show up in your content is authenticity isn't saying, I'm going to redo my closet and this because I want to make it easy. I don't even know how you do that. But transparency, you could say, I'm going to redo my closet, and here's how much it's going to cost me. I'm going to spend this on this. I'm going to do this. I'm going to go after this brand deal, like, document what is actually happening in your life, be transparent on what you're actually doing, because people are going to learn something about your process of redesigning your closet closet. They're going to see how you think, and they're going to be like, God, that's so smart. I should do that with mine. Oh, she's going to go after a brand deal for this, and she should. And how does that work? So you just documenting you doing life transparently is going to resonate. I wouldn't say that's authentic.
- [37:20]
Jessica Zweig
No, that's.
- [37:20]
C
I would say that's transparent, yes. Vulnerable, yes.
- [37:23]
Jessica Zweig
But it creates trust.
- [37:26]
Adley Kinsman
I think.
- [37:26]
Jessica Zweig
It creates relatability. It creates empowerment.
- [37:30]
C
Yes.
- [37:30]
Jessica Zweig
For your audience. Like, it's. I. When you said that to me, it stayed with me. And it's like an edge for me, to be honest. I think it's an edge for a lot of people, but I.
- [37:39]
C
Willing to.
- [37:39]
Jessica Zweig
But if they're willing to do it, just won't be. And those who do what will win. Yes, they will, is what you're saying.
- [37:44]
C
Because if you feel fear right now, even thinking about transparently storytelling your life, that's good. That means you probably should. It's supposed to feel uncomfortable, but, you know, I don't even have to tell you, that's where the growth is. So if you're feeling that resistance to it probably means you should do it.
- [37:59]
Jessica Zweig
I know. I feel it. I know my audience feels it. Like, social media is one part really exciting and really overwhelming. I mean, I was actually talking to Alexa this morning. Like, I did her. I popped in a real. In Instagram, five minutes. Like, we took a little tiny shot. I came up with a caption. I put the thing together. Give me a trending song, Amelia. And it was, like, done. Now I have a team, but I. I can do an own. My own editing of my own content really fast. Whereas, like, a couple years ago, it took me like three hours.
- [38:27]
C
Do you outsource that or do you still do it?
- [38:28]
Jessica Zweig
Both. I. I have a team that does some of my reels, and then I do a lot of my own content creation. I actually enjoy content creation. I think I. I'm pretty good at it. I have an instinct for it. I'm not like an, like an ace at it. There's some real people who do it for a living. Right. Like, content creation is an industry, and it's amazing. I've always been an entrepreneur who just happens to have an influential platform, and I kind of grew with the times, and I was running a personal branding agency, so I understood the power of organic social to, like, build thought leadership and all of it. So by being in it, I'm by proxy, I got good at it. But I definitely have my own room to grow. And I think. Yeah, well, this goes into a question I had for you because you have a team. I think what the question behind my question is. Social media is super important. It's fucking phenomenal. I really have calibrated my relationship with it as someone that's been in it forever recently to like, a true passion. And I'm just. It's the best place. But a lot of people struggle with it and feel very overwhelmed by it. Don't necessarily have the time for it in the same way that maybe some of us do or support behind us to help us with it. And, you know, I'm here to really give women the keys with my show to build, like, beautiful, powerful brands without the burnout. Right. So I would love to understand your kind of day in a life and, like, how you create. I know you have a team behind you, but, like, are you hands on keyboard at all? And how would you advise women to maximize their time to. To make social media a central part of their business?
- [40:04]
C
Sure. And if this gives you any comfort, I still do all my own stuff. You do. I'm just now hiring a team because my cadence has slowed down a lot. But I love it.
- [40:14]
Jessica Zweig
It's so much fun.
- [40:15]
C
Love it. It's my favorite part. And I've lately talked to my. Over the last two years, like myself into a desk job because the business has done so well that I'm having to wear all these other hats. And the thing that I love that got me here is pushed to the wayside. But I'll tell you, the osmosis period. Imagine being my content director. That's a hard job. No shame, you know, and that I'm so picky.
- [40:37]
Jessica Zweig
Yeah.
- [40:37]
C
And so I feel bad for John. He's doing great. But the osmosis period, and then There's a like Mel, she's our head coach at Viralish and works with so many of our seven and eight figure businesses and six figure businesses. But she's been around me for three years so she's helped, helping shortcut that time. But none of building a team is easy picky. If you're like, I just need volume and to get out there and I trust somebody who's a great social media manager, hire a great social media manager. If you don't aren't that picky and you just need a kick in the butt, then go that route.
- [41:07]
Jessica Zweig
Right. Right.
- [41:08]
C
And that's shooting and it's worth it because there's no way when you're running a business that you can stop and break your focus on the main thing that to do the supplementary thing. Like yes, this is a non negotiable. I think we're all on the same page that social media is not up for debate. Like you have to, you have to do it if you want to be alive.
- [41:26]
Jessica Zweig
Yeah.
- [41:26]
C
In two years from now.
- [41:27]
Jessica Zweig
Yes.
- [41:27]
C
But I think you've got, you definitely got a batch shoot and then find something that is, your whole goal is to find this srs, the simple, repeatable, scalable thing. So my challenge to you is for the next 30 days come up with like five different pillars, five different buckets. It could be green screen tutorials, it could be B roll voiceover, it could be vlog, it could be motivational quote cards. Find buckets, make five different videos in each of those five different buckets and post every day for the next 30 days. Do not be attached to the outcome, don't delete anything and don't be attached to the outcome. Just have 25, 30 days. Don't miss a day, don't. Yeah, do 25, 25, five days a week, Monday 30, but do five buckets. You can do six if you want, but whatever. Have data, have a plan. So say it's five in five different categories. Post and do not be attached to the outcome for 30 days. Then look at it and be like, wow, I hated doing buckets two and three. Never want to do that again. Cool. We learned something. And wow. Bucket 5 I thought I would hate and I loved and, and it was working and so was bucket number one. But I could tweak it like this. So now buckets five and one you're like, cool. If that's what we're going to do in month two, let's just narrow down and get better at this bucket in this bucket and then just look at, look at it like data. Make it a game and try really hard to not be attached to the outcome. If you need that kick in the pants, just start, just start with a system and then just look at them as data sets and try to just look at yourself like a product.
- [42:52]
Jessica Zweig
That's masterclass, babe. Thanks for that. Yes, I noted. I know Alex is my producer, helps me with everything. She's taking captions for this podcast, like what are we going to title it? And then in another document she's like, this is what we're talking about tomorrow at our content meeting. So, so all that to say when it comes to the space like, like YouTube tick tock x Instagram meta. Like, what is. What are you the most excited about right now in the social space?
- [43:21]
C
The one I'm not doing, which is YouTube long form, YouTube long time. The two that I'm just starting to dip my feet into. We're, we're excellent. Is that short form discovery based platforms like 99 of our views come from non followers. We hit discover. That's what we were built on. On is knowing how to do that really, really well. So we're great at shorter form. I mean, our birth was in these three minute long or longer videos that waste three minutes of your life. So sorry, I owe all of you an apology. That was our bread and butter.
- [43:50]
Jessica Zweig
What did you call those videos? You were like, like there was a. You called it a chapter of your.
- [43:55]
C
Career that was like, is it cringe?
- [43:56]
Jessica Zweig
Cringe content? Yes, like cringe content.
- [43:59]
C
If you've ever seen those videos that waste three minutes of your life, they compel you to watch and you're like, why am I still watching this? This has nothing to do with me. But I can't stop watching. 95% chance that came from me or somebody I coached or one of my peers.
- [44:10]
Jessica Zweig
And I'm sorry.
- [44:11]
C
And I'm so sorry. Kind of.
- [44:17]
Jessica Zweig
Hey, sister, we have got to talk about one of the most powerful tools in my spiritual toolkit right now, okay? And that is Lotus Way. These are flower essences, liquid infusions of wildflowers that hold the energetic imprint of the flower's life force. And when I say that they instantly shift your state, I mean it. I've been using their elixirs, aura sprays and essential oils every single day for over a year. And my entire nervous system has recalibrated. I am more grounded, more confident, more radiant, more effortless in magnetizing abundance with.
- [44:59]
Adley Kinsman
So much ease and feminine vibration.
- [45:02]
Jessica Zweig
Now you can go ahead and take their Flower Quiz, which is so much fun. @lotusway.com backslash Jessicaz and Discover exactly what your system is calling for. My current faves right now because I've used so many of them but I'm really loving Divine within for spiritual activation and connection to higher realms. Yep. Inner peace to soften my edges, help with anxiety and supports my sleep and expansive presence which has been a game changer for my confidence. Go to Lotusway.com Jessicaz or use code Jessicaz at checkout for 10% off. It's time to elevate your frequency, align with your true power and let the flowers do their thing. Trust sister. You're going to feel like the most.
- [45:54]
Adley Kinsman
Feminine version of yourself.
- [46:00]
C
Sorry, but I'm here now.
- [46:01]
Jessica Zweig
Not sorry.
- [46:02]
C
Tell you exactly how we did it. How you can do it too. But it was the. I murdered my personal brand. Murdered it because I wanted to essentially to become a martyr for marketing. Like I'm going to make everybody hate me for two years when I was generally well liked before to because I realized we know how to get anybody to watch anything. We can put CCTV cameras up there. We can make crazy food concept and foods and toilets. Like we can do all this different stuff.
- [46:29]
Jessica Zweig
Like when you make our Oreo pancakes in your engine on your tire of your driveway. Something like that.
- [46:34]
C
Yeah. Whatever you did, if we just follow our what we call our billion view formula, it will work almost every time. I'm never going to sit here and look you in the eyes and say if you use this formula you'll go viral every time. But it increased our batting average to 7 out of 10.
- [46:48]
Jessica Zweig
Wow.
- [46:48]
C
And the execution is the other 50. Like that takes practice to get good at. But I mean it was, that was such a ride. And then I was like, okay, this chapter is closed. I feel so confident doing this in over 50 different niches now. We could storytell paint drying and make it go viral.
- [47:04]
Jessica Zweig
Yeah. And you're doing that for so many brands with your agency and your creators that you coach. Back to the long form YouTube. That's. That's interesting to hear you say that as the girl that hang her hung her hat on micro video content. What is so exciting about long form YouTube content to you?
- [47:21]
C
Over 50? I think it's 52. 50. Like 50. Something like 52% of people that are watching YouTube are watching on television. It's all streaming.
- [47:31]
Jessica Zweig
That's right.
- [47:32]
C
A bunch of people in the film industry, like big wigs in the film industry are terrified right now. They're in my mentorship My mastermind coaching program. Because they know that what we're talking about is the future and how to get attention when people are standing, laying at the bank and the kids tugging at them what they're watching before bed. Even if they're streaming before bed. YouTube is all the younger generation is consuming, and most of them are consuming it on television. So for all of us, in building our own community and actually having true influence, it's not in the hands of the celebrities anymore. It's not even in the hands of people at my size.
- [48:05]
Jessica Zweig
Right.
- [48:06]
C
It's in the hands of people your size. Yeah, most people's size.
- [48:09]
Jessica Zweig
Yeah.
- [48:09]
C
So if you can build something that is entertaining, that is episodic, you are going to win come 2026.
- [48:16]
Jessica Zweig
Damn, girl. Really?
- [48:18]
C
Yeah. I think that it's a long grind, so be in. Be in for it. But if you're in for it, episodic, longer bits.
- [48:26]
Jessica Zweig
It's not necessarily podcast content on YouTube or is it because podcast is longer form or is it like your own show vlog, longer form type?
- [48:35]
C
Yeah, podcast. Podcast works. And then YouTube's actually going to roll out a show format where you can take this longer form and have all your clips be episode.
- [48:46]
Jessica Zweig
Yeah.
- [48:46]
C
So maybe there's eight episodes of this podcast in each one's four to five minutes. So you'd want to build in cliffhangers and things like that to get people to binge, but that's where it's going.
- [48:56]
Jessica Zweig
That's amazing. Wow. And you also said something about you LinkedIn, you said you're not on it, but you're like, you mentioned that the.
- [49:04]
C
Same week on it. And we've hired somebody.
- [49:07]
Jessica Zweig
How's it going for you?
- [49:08]
C
Good.
- [49:09]
Jessica Zweig
I love it over there.
- [49:10]
C
Yeah. I think really good for lead generation and networking with people who can get business 1000%.
- [49:16]
Jessica Zweig
And one of the things I, because we did a ton of work with LinkedIn, like proper, their headquarters in Chicago we'd go to. Because my agency predominantly supported executives. Right. Like CEOs, founders of companies, a lot of B2B spaces. Like that was actually my niche with. With simply be. And I learned so much from them. But they said that A, across all the platforms, LinkedIn is the most verified of all of the platforms that exist. So you can create a bot account easily on Instagram and LinkedIn and TikTok and Facebook. If. If you say you're the CEO of Miller Coors, for example, on LinkedIn, that's the fucking CEO of Miller Kors. Like it's it the ratio of real humans that I identify as their true background. You can go directly to them on LinkedIn in a really credible way. And a lot of the engagement that happens in the posting, like in comments translates to real life relationships. Like people do come there to build business relationships and actually network. And to be a content creator over there is. Is slim. Like not most people aren't approaching LinkedIn. I mean more and more they are, but you're like the third or fourth person I've heard this year that I really respect that's in the space that has said that LinkedIn is like the future. And some really big names are going over there that are kind of like done with meta and wanting to like play the. Play a cleaner game a little bit on LinkedIn. I like the way that platform feels. It's for me it's always been a little. Because I'm like a boss babe, but I'm also really woo. So sometimes I don't know how much to be myself on that platform because I have this stigma that like my audience there is corporate. Right? Exactly. A real like square white collar audience. Not necessarily my like you know, homies on. In my sisterhood on. On Instagram. So I sometimes get a Little Paralyzer on LinkedIn. Personally, even though I use it and I work with it, I'm still trying to crack the code on. On the brand that needs to show up there.
- [51:16]
C
Say you're doing five posts. Try one. Woo.
- [51:18]
Jessica Zweig
Yeah, exactly.
- [51:19]
C
You know, woo light.
- [51:20]
Jessica Zweig
Yeah.
- [51:20]
C
You just see how.
- [51:22]
Jessica Zweig
Yeah.
- [51:23]
C
My mom called. We went to Catholic school growing up and she goes, goes. I said, are we Catholic? She goes, we're Catholic life. We get the discount.
- [51:30]
Jessica Zweig
I love that where we get the discount.
- [51:31]
C
We get the discount if we're Catholic.
- [51:33]
Jessica Zweig
It's one of my absolute favorite terms. L, I, T E. It's using used sparingly. Okay. So I just. You babe. This blew my mind. Thank you.
- [51:44]
C
Oh my gosh. My pleasure.
- [51:46]
Jessica Zweig
I'm having the most fun. Like did time. Time just totally evaporated in the best way. I want to go back to. Okay, one, one last question on Virality since that's your sauce. And then I'm gonna. We're gonna bring it home with some quick fire questions that I can't wait.
- [51:59]
Adley Kinsman
To ask you because I'm a witch.
- [52:04]
Jessica Zweig
Not a, not a lesbian, but a Palladian witch. Okay. You're actually truly debatable. I take that that was an incorrect. That was. That was fake news on this podcast.
- [52:17]
C
Please.
- [52:19]
Jessica Zweig
Okay. I want to know the like you have this formula around Virality. Like, thank you for the Venn diagram, the circles and finding that sweet spot. We covered experimentation like five days, five buckets. So good. Let's drill into the billion view mechanism of a beginning to middle to end video if we. If we can.
- [52:43]
C
So for us, there's six elements of the billion view formula that when they're combined, are incredibly powerful.
- [52:51]
Jessica Zweig
Okay.
- [52:51]
C
And they're going to sound really basic, but each one of these that I say probably has five to seven different elements in it that are deep dives. But I'll go over the skeleton. It's hook. Duh. But here's the five different ways that we help you make a great hook. Right. Then there's suspense. Suspense is the separator between good creators and the best creators in the world. Suspense. Then you have your payoff, which is do people like you? Hate? You gonna unfollow, you gonna share with a friend? How did you make them feel? What's the relationship to you now? And that's determined generally in the payoff. And did you get them to the end? Money. Then we teach you how to raise the stakes. Stakes determine why people care. Right. Take the series taken, for example. If Liam Neeson was just trying to rescue his daughter's stuffed animal, would we watch? No. We watch because she was sex trafficked to the other side of the world. He had to find her in three days or less or she died and he had to kill 147 people in order to do it. Right. Stakes are pretty high.
- [53:55]
Jessica Zweig
Yeah.
- [53:55]
C
Stakes determine why people care. So how are we going to raise the stakes in your videos?
- [53:58]
Jessica Zweig
Wow.
- [53:59]
C
And then we have engagement tactics of how we're gonna encourage people who would never normally comment on a video where they just have. They're compelled to speak their mind or share. How are we going to get them to engage with you? And then the element 6 is testing and we split. Testing was our linchpin to success where we did not miss. Now, this is so much easier to do with trial reels. So make. If you have a video you're really excited about, do three different versions of it. Three different hooks, different lengths, throw them all on trial reels and let the best one win. That's the one you post. Now your page is going to get really hot because you don't miss.
- [54:32]
Jessica Zweig
Damn.
- [54:33]
C
Yes. Amazing. Different versions of every single video after you've used the formula to design it.
- [54:39]
Jessica Zweig
Okay, one last question. Thank you for that. And go back. Listen to that. My stuff takes more notes. You talked about hooks. I've heard you talk about this before that hook. Right. And it's not the first three seconds anymore. It's the first.03 seconds.
- [54:52]
C
Pretty much.
- [54:52]
Jessica Zweig
It is. Is there some sort of, like, way you think about, like, do you have some, like, go to hooks, maybe that you really rely on or that you can always, like, execute successfully?
- [55:05]
C
Hooks, we have go to frameworks. So your goal from this day forward, by the way, is to get 90 retention on your first 6 seconds. If you can get 90 retention on your first 6seconds, you are going to be in the top 1% of content being served up to the algorithm.
- [55:22]
Jessica Zweig
Beautiful.
- [55:23]
C
That is very hard to do, but it's like my mom taught me in high school, if we set the standard here, when you fall and you only get 82% retention, you're still doing pretty great. But your job when you're creating content is anybody and their mom and their lizard, would they watch this for six seconds? Would you stop and be like, oh, my gosh, I care about this? That means it can't be niche down. Right. If you want to be discovered. If we're going for top of funnel, you cannot niche yourself off the bat right away, or anybody who you're not talking to is going to scroll and you're just keeping yourself small versus what do we say in the beginning of this? If you go wide, you are going to have more attention. More attention equals more leads, equals more sales. You know how many parenting videos will come across my feed? I'm not a parent, but they went wide enough with a highly relatable thing that it came across my feed. And what do I do? I send it to every parent that I know. So if you go wide, you never know how it. Who. How it's going to end up, where it ends up. But it's the algorithm, it knows, so go wide more often.
- [56:26]
Jessica Zweig
Wow.
- [56:26]
C
And so 90 retention on your first six seconds. And then the framework we use to accomplish that is something that we call the combo method, which is essentially combining two things that don't normally belong together that are going to create a sense of novelty. Like a, huh, huh. You know, Interesting. My husband's consent. Blake Dock Kinsman. All he does is combine things that shouldn't go together. Or me. It may be taking a rack of ribs and putting it on an engine of a car. You're like, where is she going with that?
- [56:54]
Jessica Zweig
Yes.
- [56:54]
C
Right. It could be, if you're doing a lot of talking head stuff, it could be pinning two different ideologies together.
- [57:01]
Jessica Zweig
Yep.
- [57:01]
C
You know, Democrats versus Republicans. So people are going to see themselves in either side of it. You know, then here's the number one cause of 99 of cancers. You're never going to get cancer if you stop doing this one thing. That's everybody. If that wasn't everybody, your second sentence could be. And 94% of people are going to do it today. Now we've pretty much got everybody. And then you're not going to tell them what it is. Then you're going to say, well, the cause of cancer is the blah, blah, blah. And it could start in your liver and then go there. And now we're. But we're still waiting the right. We're still waiting for what's the one thing. Is it peas? Like, like, is it granola?
- [57:39]
Jessica Zweig
Yeah.
- [57:39]
C
You're just waiting but you're explaining and raising the stakes of it to make sure it applies to everybody. So they care so much more about sticking to the end for that payoff. Then you're going to have massive retention. You've raised the stakes and that. Aha. Becomes a lot bigger. So that first six seconds should set up a curiosity gap so big that you are not going to scratch until the last three seconds. First three seconds create a curiosity gap and an itch so big and do not scratch it until the last three to ten seconds of your video. I don't care if it's a 30 minute video. Don't do it. Liam Neeson didn't rescue his daughter halfway through the movie. We would stop watching.
- [58:13]
Jessica Zweig
Correct.
- [58:14]
C
Do not put your payoff in the middle of the video. It's at the end. Don't even allude to a micro payoff. You'll have a high scroll rate. Save it for the end.
- [58:22]
Jessica Zweig
I will never look at videos on social media the same.
- [58:25]
C
Once you start seeing this. If you dive into any of our courses or mastermind stuff like we will indoctrinate, we'll ruin content for you because you will start seeing the formula every. In every viral video. You're like, wow, that's. They. That was an intentional engagement tactic. Wow. That was.
- [58:38]
Jessica Zweig
But that's so good. I freaking love it.
- [58:40]
C
Student of how people.
- [58:41]
Jessica Zweig
Yes.
- [58:42]
C
Entertainment.
- [58:42]
Jessica Zweig
And it expands your aperture of like how to be a better marketer at the end of the day, how to tell your message more creatively. I think it's so expansive actually and stimulating and raises your intellect as much as your creativity. Because it's science and it's art.
- [58:55]
C
Yeah.
- [58:56]
Jessica Zweig
It's, it's, it's so good.
- [58:57]
C
And the next 10 viral videos you watch just as you're scrolling I don't care if it's a cat video. Analyze the next 10 videos that you see. If they have wide viewership and it's not just from a friend of yours, Be like, why is this working? Why is this working? And you'll start to point out little things and chances are you're going to learn something that you could apply to your videos based on what stops you so good.
- [59:16]
Jessica Zweig
Okay, one last, last question. I could ask you so many questions. Six seconds or less. What if the video is. You recommend doing longer than six seconds, seven seconds, eight seconds it all in. If it doesn't matter.
- [59:27]
C
Six second video and you held them for six seconds. Congratulations. You have 100%.
- [59:30]
Jessica Zweig
Yeah, right.
- [59:32]
C
Loop it and they'll watch again like little cliffhanger. Get three watches for everyone. Got it?
- [59:37]
Jessica Zweig
Got it.
- [59:37]
C
But that's great.
- [59:38]
Jessica Zweig
Cool. Okay. Adley, I love you. Not in a lesbian way. And it's just like, I just love you so much.
- [59:47]
C
The audience who thinks that I'm a lesbian, you're gonna be so disappointed.
- [59:50]
Jessica Zweig
Oh, yeah, that's. We. We talked about that earlier. Well, we all know that you're. You're. You're a woman. So last few questions. I'm so just grateful for your time, your energy, your brilliance, like so uplifted and up leveled every time I'm with you, girl.
- [60:05]
C
Me too.
- [60:05]
Adley Kinsman
Yeah.
- [60:06]
Jessica Zweig
This was great. Thank you for coming on. All right, I have a set of quick fire questions. They're witchy, they're woo. But you, you are a woman of.
- [60:13]
C
God and forgive the thing. Yeah. Will you burn the thing?
- [60:16]
Jessica Zweig
And yeah, I got tons of sage. Well, we'll clear. We'll cleanse us when we're done.
- [60:20]
C
Your audience is gonna be like, get this fool off the platform.
- [60:23]
Jessica Zweig
No, not at all. They're gonna appreciate this so much. I actually remember like when we had dinner, I was like, like talking about the chakras and you were like. Because I think I was talking about my feminine frequency business school and how you're like, I don't know what chakras.
- [60:35]
C
Are, but they chakra. I was like, do I have strong.
- [60:37]
Jessica Zweig
Yes. We're like this. I'm not your. Your curiosity is a beautiful thing.
- [60:43]
C
Yeah.
- [60:43]
Jessica Zweig
Yeah.
- [60:44]
C
Why buy a third eye? Everybody's. Everybody's talking about their third eye. I'm like, I'd have never gotten one, but I just learned so much when I'm around you. I'm from Oklahoma. I didn't have exposure, but I love, love learning from people who are different than me. I'm tired of Being around people in my echo chamber.
- [60:59]
Jessica Zweig
Amen. It's so true. It's vice versa. And it's, it's refreshing to be honest, to be exposed to new perspectives. And you can take it or you can leave it. Some of it's going to work, some of it's going to resonate, some it's not. But it's just, it's fun to sit outside of your own echo chamber, as you said, and learn and grow because that's really what it helps you do is grow. And that's the whole point. Point of the human experience. So, that being said, just a couple few questions. Do you have a favorite, like spiritual teacher? You someone you an author or a virtual mentor or someone in your life?
- [61:34]
C
Jesus.
- [61:34]
Jessica Zweig
Love it. Oh, gee.
- [61:40]
C
Yes, that really, I don't have a better answer. For me. For me is perfect. Is Jesus so good?
- [61:47]
Jessica Zweig
Do you believe in aliens? Yes or no?
- [61:49]
C
Yeah. You do? Yeah, I do. I always have. Even before it became like the government said that they're real. We're like, well, yeah, sure. Now I actually don't. I believe it less because they said, you know, 1000%.
- [62:02]
Jessica Zweig
They're trying to cover it up because they don't want us to know.
- [62:05]
C
But yeah, I do.
- [62:06]
Jessica Zweig
Typically impossible for it to not be true, really. When we look up at the Milky Way, just take our own galaxy, for example, which is one galaxy within trillions of an ever infinite galaxy. The universe is infinite. But we're just going to take our one micro galaxy, okay, which has trillions and trillions of stars within it. Okay, one galaxy. When we look over the night sky, all we can see is the stars, right? They're bright, they're fire, they're gas, they're illuminating light years away. What we can't see are the planets rotating around those stars. There are more planets in the entire universe than there are stars. Science. So when we look up the Milky Way, we see all of these trillions of stars. We can't see the trillions upon trillions and trillions of planets that are circling them. Just like our solar system has a sun star with Mercury, Venus, Earth, Mars, we're called Pluto's kind of out. Yeah, but I still count Pluto. Pluto affects us in a big way. All this to say Earth. Planet Earth is in a Goldilocks zone, according to our sun star. Not too hot, not too cold, which is why life can exist here. And it is scientifically impossible for us as a planet to be the only Goldilocks planet in the entire universe.
- [63:25]
C
Yeah.
- [63:25]
Jessica Zweig
Of infinite planets in an ever expanding, endless, timeless universe. And the Pleiadians, back to, you know, now I'm interviewing myself, talking about my. Those are species that come from the Milky Way galaxy.
- [63:41]
C
Okay.
- [63:42]
Jessica Zweig
And there's a handful of star systems, star constellations that have different beings and extraterrestrial families that all represent different, frankly, like, personalities and dogmas and. And philosophies and gifts that have, I believe, because they're more advanced societies and civilizations understand, like, an Earth is behind it. Understand Earth is here. We don't know really what they're all about in totality. Because they're older, they've been around for eons longer.
- [64:11]
C
Yeah.
- [64:11]
Jessica Zweig
In layman's terms. But I do believe that because they're aware of Earth, they've been here before. They've seeded this planet. We are, to some degree, hybrids of humanoids and extraterrestrials that have evolved over time in this 3D Earth plane as human beings. But we have of codes, DNA imprints of. Of a lineage beyond our own ancestry and our human lineage. And that is something that I learned a long time ago about myself. I worked with the healer. She identified me as Palladian. After doing a reading. I had never heard of the Pleiadian. I was like the Palladia who's like. Foreign language. But there was something in that moment when she shared that with me that felt so true. And then I went deep because I'm like, a nerd, and I like to research and read and go down the rabbit holes. And every. Everything I was reading was like, this is me. Like, this describes how I think, why I think I'm here, what I care about, what I've always known to be true but could never articulate. Like. And so, for me, like, it's not about aliens. It's about the. A higher consciousness. Because these extraterrestrial star families in our system are really here for humanity's upliftment and empowerment and our remembrance of our quantum nature that we can create anything we want. Like you have. Like I have. Right. Like, how we empower our communities to do it. So it just. It. It makes so much sense to me. It doesn't seem weird. It's not about, like, I want to communicate with UFOs. It's nothing. I don't even think about it. It' the essence of light.
- [65:54]
C
Yeah.
- [65:55]
Jessica Zweig
Like, we are made of light. We came here for light. We came here for love. We came here for harmony. We came here for a beautiful, collective experience as human beings. And we have been conditioned to forget that we've been conditioned to think that we're separate and it's. It's just not how I've ever thought. Yeah, right. So that was a validation.
- [66:14]
C
Thank you for my treats on girl.
- [66:15]
Jessica Zweig
Thank you. My diatribe actually. This will lead me to beautiful segue to my next question. My last question for you. Okay. What does it mean to you to be a co creator of the new Earth?
- [66:29]
C
I've always felt a little bit guilty for the success, you know, because there's a lot of people who work really, really hard and it's like why me? Why was I, was I chosen? But I know why. Like that's my human answer of just this guilt that I don't think I'm supposed to feel. And I think if you're trusted with little, if God, the universe trusts you with little and sees that you take care of it and you foster and you're a multiplier of it and you're a river and not a reservoir. You're not operating from scarcity and you let every good thing that comes to you flow right through. I think you are blessed with more. At least that's been true in my life and I think it's been true in yours. Not saying that you don't go through hell, sometimes you need to. Yeah, but I take, I take it so seriously. I don't take myself very seriously, but I take what I do very seriously. Very, very seriously. So being a co creator of the planet, of our universe, of our children, where things are going, I take it very, very seriously. We have such limited time here and we can make such massive impact that we. I'm very protective of time because that's all we got. You know, and I know I think you operate the same way in most high achievers. It's not that we feel like we're self important. Someone asked me that once, like you take your like this all so seriously. It's this level of self importance. I said I'm sorry it's been perceived that way. I don't think I'm important at all. I don't think God needs me. But I'm happy to be here and I feel honored to be here and to have the gifts that I do. And my job is just to be a vessel and to be a servant and to be a river and not a reservoir and let every blessing that I have for me to find a way to extract it, turn it into knowledge that I can pay it forward somehow. What good is any of our knowledge if we're not paying it forward to somebody. I think it's only as good as the people we pay it forward to. You know?
- [68:24]
Jessica Zweig
That's right.
- [68:24]
C
What's good is sailing off on the sunset with all this stuff you figured out, not helping anybody with it. Like, there's amazing people in my life who taught me something at a very young age and gave me something to look up to. They have no idea the way that I. I think about them now, if they've passed. But I'm like, you changed me in such an irreparable way that now I am causing a ripple effect and helping millions of people because of your small influence that you don't even remember. And we are all walking influencers, whether we're walk. Whether we're influencing 5 people or 5 million. So I take that very, very seriously that everybody has an audience and everybody is an influencer.
- [69:00]
Jessica Zweig
Girl, I talk. You are such a sister to me, girl. I love you so much. Like, truly couldn't even. I'm speechless. Truly.
- [69:12]
C
I needed that reminder myself. Like, I'm talking to myself, too. And all we're.
- [69:16]
Jessica Zweig
We're so the same frequency than me. Like, we have such a golden thread. Like, the way you and I. I'm a plebeian.
- [69:25]
C
I want to go find out. How do I learn?
- [69:27]
Jessica Zweig
I'll help you.
- [69:27]
C
Okay. All right.
- [69:29]
Jessica Zweig
I love you. Thank you for being on my show.
- [69:31]
C
My. I'm honored.
- [69:32]
Jessica Zweig
This was bananas good.
- [69:34]
C
I can't wait.
- [69:34]
Jessica Zweig
I just. Thank you. And we're all just so illuminated, uplifted, and lit after being in at least presents.
- [69:43]
C
Thank you, sister. I love you too.
- [69:54]
Adley Kinsman
Sa.