In this episode, Mike welcomes Adam Yee to discuss his journey in food tech, his extensive experience as a podcaster, and his evolving role in the industry. The conversation covers Adam’s first-time experience at CES, the origins of his My Food Job Rocks podcast, and how podcasting has shaped his career—from networking opportunities to job offers. Adam shares insights from his time as a food scientist, his role in various startups, and the founding of Sobo Foods, a company focused on innovative dumplings.

Show Outline:

Introduction

Mike and Ada catch up on CES experience

Adam's Podcasting Journey

How My Food Job Rocks started 10 years ago
The podcast’s mission: Making food jobs as exciting as tech jobs
Growth through interviews with food scientists, entrepreneurs, and industry leaders
Memorable moments, including an interview with Harold McGee

Career Journey in Food Science

Early days at a granola bar factory in Phoenix
Transition to Isagenix to develop protein bars
Founding Sobo Foods and launching dumplings
Lessons from working at Motif FoodWorks and observing the food tech boom

Podcasting as a Career Catalyst

How My Food Job Rocks led to a role at Better Meat Co.
Influence on Paul Shapiro starting his podcast
Podcasting as a powerful networking tool

The Evolution of My Food Job Rocks

Relaunching the podcast: Season 2 with a focus on deeper industry insights
Exploring underrepresented food careers (e.g., farmers, venture capitalists)
Introduction of a new segment: Dig In, focusing on specific food industry trends

Maybe Food, Maybe Tech Podcast

How it started as Crisis Meets Opportunity
Analyzing food trends through the lens of global events and technology
Example: Understanding the impact of avian flu on egg prices
Discussing alternative proteins and food system innovations

The Future of Food Media & Podcasting

The growing influence of podcasts vs. books
The potential of video content for food tech discussions
Challenges of reaching frontline workers for interviews

Where to Find Adam Yee

Best way to connect: LinkedIn

Here is the story of The Spoon Podcast Network. Find Adam's podcast and more great shows at The Spoon Podcast Network page.

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