Podcast Summary: The Stacking Benjamins Show – “Becoming a Financial Badass with Jen Sincero” (SB1678)

Release Date: May 5, 2025
Hosts: Joe Saul-Sehy and OG
Guest: Jen Sincero, New York Times Bestselling Author

Introduction

In Episode SB1678 of The Stacking Benjamins Show, hosts Joe Saul-Sehy and OG welcome renowned author and success coach Jen Sincero, best known for her transformative book You Are a Badass and its sequel, You Are a Badass at Making Money. This episode delves deep into the intersection of mindset and financial success, offering listeners actionable insights to become financial badasses in their own right.

Jen Sincero's Journey to Financial Empowerment

Breaking Free from Financial Struggles

Jen Sincero opens up about her personal transformation from living in her garage and struggling financially in her 40s to becoming a successful author and coach. She shares, “I had my own version of a basement, sort of, which was my garage. I was living in my garage, totally broke, in my 40s. And then one day I made the decision to not be a broke ass loser anymore and make some money” (14:37).

The Power of Taking Action

Sincero emphasizes the importance of moving from overthinking to taking decisive actions. “Once you get sick of sitting there and doing that and you just start to take whatever action feels right, it'll lead you to the answers much more quickly than trying to figure it out in your head” (15:05).

The Subconscious Mind and Financial Beliefs

Understanding Subconscious Influences

A significant portion of the discussion centers around how subconscious beliefs shape financial behavior. Jen explains, “We are ruled by our subconscious mind. So whatever you're raised believing, whatever your parents and society tell you when you're a little kid gets lodged in your subconscious mind as the truth” (22:11).

Impact of Language on Money Mindset

Through an anecdote about her mother’s misuse of the word “twat,” Jen illustrates how negative language can hinder financial success. “If you keep bad mouthing [money], it's going to be a hell of a lot harder” (25:09).

Practical Steps to Financial Success

Adopting Positive Self-Talk

Jen advocates for replacing negative self-talk with empowering mantras. She transformed her mantra from “I can’t afford it” to “I live in an abundant universe and I receive money with great glee” (21:34), highlighting the shift in focus from scarcity to abundance.

Leveraging Mantras and Affirmations

The hosts discuss the scientific basis behind affirmations, emphasizing that verbalizing positive statements can rewire the subconscious mind. Jen notes, “Once you become aware of what's going on in your subconscious, you empower yourself to change it” (22:11).

Listener Engagement: Questions and Advice

Health Savings Account (HSA) Investment Strategies

A listener named Hannah asks about investing her HSA funds, which are currently split between cash and a US Total Stock Market Fund. Steve Stewart advises, “If you look into the future and say, we've got another health plan or we've got another insurance option that makes it so we don't need this cash, then by all means, invest the money” (33:00).

Retirement Contributions vs. Taxable Accounts

Another listener, Bobby, inquires whether he should scale back his retirement contributions in favor of investing in a taxable account for a future home down payment. Steve cautions against reducing retirement savings, emphasizing the power of compounding: “The money that you're investing today is going to have the most opportunity for it to double” (36:56). OG adds, “I don't know that I would do that either... It doesn't matter” (40:44), reinforcing the importance of maintaining robust retirement contributions.

Key Takeaways and Insights

Focus on What You Gain

Jen stresses shifting focus from what one fears losing to what they stand to gain through financial changes. “You basically have to focus on what you're gonna gain from the change, rather on what you fear losing from the change” (20:07).

Subconscious Beliefs as Growth Barriers

Understanding and altering subconscious beliefs are crucial steps in financial growth. Jen asserts, “If your subconscious mind thinks it's going to be no fun, or put you at risk of looking like a moron, or put you at risk of being abandoned, you won't let yourself do it” (22:11).

Positive Language Fuels Positive Outcomes

The language used to describe money can either empower or hinder financial progress. Jen’s story about her mother's misuse of words underscores the importance of clear and positive communication about finances (25:09).

Conclusion

The Stacking Benjamins Show episode featuring Jen Sincero provides a compelling exploration of how mindset profoundly impacts financial success. Listeners are encouraged to identify and transform limiting beliefs, adopt empowering mantras, and take decisive actions towards their financial goals. Jen’s personal stories and practical advice serve as a roadmap for anyone aspiring to become a financial badass.

For more insights and to explore Jen Sincero's work, visit her website jensincero.com and check out her latest book, You Are a Badass at Making Money.

Notable Quotes:

• Jen Sincero: “Once you get sick of sitting there and doing that and you just start to take whatever action feels right, it'll lead you to the answers much more quickly than trying to figure it out in your head.” (15:05)

• Jen Sincero: “We are ruled by our subconscious mind. So whatever you're raised believing, whatever your parents and society tell you when you're a little kid gets lodged in your subconscious mind as the truth.” (22:11)

• Jen Sincero: “I live in an abundant universe and I receive money with great glee.” (21:34)

• Steve Stewart: “The money that you're investing today is going to have the most opportunity for it to double.” (36:56)

Note: Time stamps correspond to moments within the episode where the quotes were made.