From Basement Beginnings to Million-Dollar Dreams (with Rudy Mawer) SB1666

Summary

The Stacking Benjamins Show
Episode: From Basement Beginnings to Million-Dollar Dreams (with Rudy Mawer) SB1666
Release Date: April 7, 2025
Hosts: Joe Saul-Sehy and OG
Guest: Rudy Marr, Entrepreneur and Host of 60 Day Hustle

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Introduction and Guest Welcome

The episode begins with the typical light-hearted banter between hosts Joe and OG, welcoming their guest, Rudy Marr, the dynamic entrepreneur behind the hit Amazon Prime series 60 Day Hustle and founder of Mauer Capital. The hosts set a friendly tone, emphasizing the show's intent to inspire and educate listeners on personal finance and entrepreneurship.

Notable Quote:
[09:29] Joe Saul-Sehy: "What's up? I'm great. Excited to be here."

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Rudy Marr’s Entrepreneurial Journey

Rudy delves into his early beginnings, sharing anecdotes from his childhood that fostered his entrepreneurial spirit. From a young age, Rudy demonstrated a knack for saving and hustling, selling candy he purchased in bulk to his peers and engaging in buying and selling on eBay as a teenager. This section highlights the foundational experiences that shaped his business acumen.

Notable Quote:
[12:16] Joe Saul-Sehy: "By 10, I had saved up $1,000."

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The Importance of Hustle and Networking

Rudy emphasizes the critical role of hard work, a strong work ethic, and strategic networking in his success. He discusses how building a reliable team and empowering employees have been pivotal in scaling his businesses. Rudy shares his philosophy of "make yourself useful, show up, be ready to work and network, network, network."

Notable Quote:
[16:05] Joe Saul-Sehy: "You have to have something to exchange. You've got to have people already."

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Leadership and Team Empowerment

The conversation shifts to leadership styles, with Rudy advocating for empowering team members to excel beyond the leader’s capabilities. He contrasts traditional leadership by commanding authority with his approach of enabling employees to take ownership and drive their departments independently.

Notable Quote:
[10:49] Joe Saul-Sehy: "I empower people to do their jobs better than I could do them."

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Launching 60 Day Hustle

Rudy provides an overview of his Amazon Prime series, 60 Day Hustle. The show challenges entrepreneurs to push their limits by setting ambitious goals within a 60-day timeframe. Rudy explains the show's format and its impact on participants, stressing the balance between creativity and practical business strategies.

Notable Quote:
[11:26] Joe Saul-Sehy: "Just listening to that, I love how obediently you're combining classic reality TV with business sense."

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Overcoming Adversity and Business Setbacks

One of the most compelling segments features Rudy recounting a challenging period where his business faced significant financial losses due to employee theft and failed investments. Despite losing over $1.2 million in two months, Rudy discusses resilience, the importance of a growth mindset, and strategies for recovering from setbacks.

Notable Quote:
[26:17] OG: "How did you navigate such a massive loss without giving up?"

[26:39] Joe Saul-Sehy: "In the worst year of my life, I had to keep walking forward because there would become a light at the end of the tunnel."

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Transition to Documentary Projects: Legacy Makers

Rudy reveals his latest venture into documentary filmmaking with Legacy Makers, a project aimed at telling the inspiring stories of successful individuals who started from humble beginnings. He aspires to create impactful content akin to Founder and Wolf of Wall Street, focusing on entrepreneurial journeys and life lessons.

Notable Quote:
[30:55] Joe Saul-Sehy: "So, let's create stories in documentary TV format and eventually expand into bigger documentary shows, hopefully on Netflix."

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Collaboration with Celebrities and Industry Leaders

Rudy discusses his collaborations with notable figures such as Les Brown, Carmen Electra, and Tim Story. He highlights the mutual benefits of these partnerships and how working with diverse talents has enriched his projects and expanded his network.

Notable Quote:
[34:12] Joe Saul-Sehy: "Working with Les Brown and Carmen Electra has been phenomenal. They are pioneers in sharing great knowledge and improving lives."

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Financial Planning Insights and Stacking Benjamins Headlines

The hosts shift towards discussing financial planning, referencing Seth Rogen’s perspective on money. OG elaborates on the balance between saving and investing, emphasizing the importance of flexibility in financial plans to allow for meaningful life experiences without financial constraints.

Notable Quote:
[51:38] OG: "The goal is to have enough money so your money makes enough money so that you don't have to make money."

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Engaging Listener Trivia and Airline Discussion

A fun segment features trivia about the oldest major airlines, challenging listeners to identify Delta, United, and American Airlines' founding years. The hosts engage in humorous discussions about their personal experiences with different airlines, adding light-hearted moments to the episode.

Notable Quote:
[40:28] Rudy Marr: "Delta Airlines was created way back in 1925. If you guessed United or American, you're just one year off."

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Wrap-Up and House Discussion

As the episode nears its end, the conversation shifts to personal anecdotes, including Rudy and Doug’s experiences dealing with a historic ice storm affecting their homes. This segment provides a relatable and humorous close to the episode, reinforcing the hosts' friendly rapport.

Notable Quote:
[70:37] Doug: "This never happens to a guy like me."

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Key Takeaways

1. Networking is Crucial: Building and maintaining a strong network is essential for entrepreneurial success.
2. Empower Your Team: Empowering employees can lead to greater efficiency and business growth.
3. Resilience in Adversity: Overcoming significant setbacks requires a positive mindset and persistent effort.
4. Flexibility in Financial Planning: A well-structured financial plan should allow for flexibility to seize life’s opportunities.
5. Pursue Meaningful Projects: Engaging in projects that inspire and educate can have a lasting impact on both the creator and the audience.

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Conclusion

In this episode of The Stacking Benjamins Show, Rudy Marr shares his journey from humble beginnings to becoming a successful entrepreneur and media personality. His insights on hustle, networking, leadership, and resilience provide valuable lessons for listeners aspiring to achieve financial and personal success. The episode seamlessly blends motivational content with entertaining anecdotes, making financial literacy both informative and enjoyable.

Final Notable Quote:
[66:35] Rudy Marr: "Take some advice from Rudy Marr. Make yourself useful, show up, be ready to work and network, network, network."

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Listen to more episodes and explore Rudy Marr’s projects at stackingbenjamins.com.

Transcript

[Joe Saul-Sehy]

Are you someone who tries to drive.

[OG]

While distracted by your phone? Someone who props it on the steering wheel or peeks down at it for a glance?

[Joe Saul-Sehy]

Or just scrolls and scrolls? If so, you could be the next.

[OG]

Person to get into a fender bender, get a ticket, veer off the road, or even cause a crash that kills you or someone else.

[Joe Saul-Sehy]

Enough already. Put the phone away or pay.

[OG]

Paid for by NHTSA this episode is brought to you by Navy Federal Credit Union. We know how fast life moves. That's why we have all in one banking to let you keep on banking on by saving time and money and getting a full picture of all your finances. Plus whether you have credit or not, you can build your credit score with the new ability to report on time bill payments. Learn how you can keep on banking on@navy federal.org Navy Federal Credit Union. Our members are the mission insured by ncua.

[Doug]

Who's pounding on their computer? Don't you know we have a show to record.

[Rudy Marr]

Why is it so rhythmic?

[Doug]

Joe, I'm no audio expert, but I suspect that that's. That's being transferred.

[OG]

3, 2, 1.

[Doug]

You can use all that. That's all usable.

[OG]

None of that's usable.

[Doug]

It's not true.

[OG]

It is Monday.

[Doug]

Doug's mom's usable in the basement.

[OG]

It's Monday.

[Rudy Marr]

He's laughing because it's Monday. I mean, I'm just giddy and laughy and peppy.

[OG]

It's Monday in the basement. And me and Mr. Cusco guinea pig here to say welcome to a new week, guys. Welcome to a new week.

[Rudy Marr]

Is that an exact likeness of the one you ate when you were in Cusco?

[OG]

They are delicious. They are cuddly and delicious.

[Rudy Marr]

Actually, I saw somebody take a picture of the guinea pig on their plate, and they actually put a little hat and a little scarf and a poncho on.

[OG]

I swear to God.

[Rudy Marr]

They dressed the food. It was cooked. It was on the plate, ready to eat, and their food was dressed.

[Doug]

It's like a pig with an apple in its mouth spinning around.

[Rudy Marr]

Well, way worse because you can eat the apple. You couldn't eat the little beanie that they had on this thing.

[OG]

I remember we're walking around this little farm in Peru the first day we're there, and they had alpacas, which were neat. They had llamas, which were neat. And then there were guinea pigs. And all the Americans around the guinea pigs. That's great. And one of the people come over and go, yeah, these are the guinea pigs. And. And we'll be getting ready to Eat them and then, like, everybody freaked out. You can't eat them. It was horrible.

[Doug]

Never going on vacation with Joe sounds awful.

[OG]

Monday in America is fantastic. Monday worldwide because we're in 48 countries with the Stacking Benjamin Show.

[Rudy Marr]

Are we in Peru?

[Doug]

Not anymore.

[OG]

For now.

[Rudy Marr]

I was gonna say because those 12 listeners are now gone.

[OG]

Why? Because we're talking about engaging in the culture they already engage in.

[Rudy Marr]

I think we were poo pooing the culture.

[OG]

Oh, I liked it. I thought it was delicious. I'm sorry.

[Doug]

It was awesome.

[Rudy Marr]

I bet it tasted like chicken.

[OG]

It did taste like. Nah, more like rabbit. But anyway. No, like you eat rabbit now all of a sudden, the PETA fans. Ah, let's get on with it. Peter Bright, on behalf of the men and women making podcast in mom's basement and the men and women at Navy Federal Credit Union, here's to our troops. Let's go stack some Benjamins together now, shall we?

[Rudy Marr]

Wait, we're only toasting the men and women at Navy Federal Credit Union.

[OG]

No, the men and women at Navy Federal Credit Union and the men and women making podcasts in mom's basement are saluting the troops. That's what I just did.

[Rudy Marr]

I missed the saluting the troops part. I thought we were just patting ourselves on the back and patting the workers at nfcu.

[OG]

Because you were so busy with this retort, you missed the whole second half of that sentence.

[Doug]

Doug's just daydreaming about guinea pigs.

[OG]

Mr. Guinea Pig says, let's get on with the show.

[Rudy Marr]

They're so cuddly.

[OG]

Let's go. Snagging Benjamins is not for everyone. Side effects may include euphoria, increased ability to meet your goals, and aggression from people wondering, quote, what the hell your secret is. Stacking Benjamins may be habit forming, especially if you stick around for the entire episode. Wink, wink. Please check with your doctor to see if Stacking Benjamin's is right for you.

[Rudy Marr]

Live from Joe's mom's basement, it's the Stacking Benjamin Show. I'm Joe's mom's neighbor, Doug, and how do you go from being a poor kid to making millions on a daily basis? Today's guest has been there, and he'll motivate you to get up and get moving. He's the host of the hit series 60 Day Hustle. Rudy Marr. Plus one star says money means nothing to him. Sure it doesn't, because those pretty cars just pay for themselves, Right? We'll talk about money, attitude, and a guy named Seth Rogen. And of course, I'LL swoop in and dazzle you with a dose of my incredible trivia. And now two guys who think a bear market is just Wall Street's way of hibernating. It's Joe and. Oh Jaja Juja G.

[OG]

Oh. Happy Monday, Stackers, and welcome back to the Stacky Benjamin show. I am the Joe Salsa. The Joe Salsa.

[Rudy Marr]

Donna Horse ego is healthy.

[OG]

You can tell it's Monday. Rust in the pipes. But OG sitting across from me. How are you, man?

[Doug]

All cleaned out, ready to rock and roll.

[OG]

Okay, it's an exciting, exciting day because Rudy Mars coming down to the basement. I love these behind the scenes making of shows and nobody ever does them with personal finance. So we're doing that 60 day hustle. He works with a bunch of entrepreneurs on Amazon prime, gets them all rolling. Of course, Rudy has done well. What hasn't Rudy done? We're going to talk to him about ramping things up, about the importance of hustle, about the importance of networking, about some of the things that they did on this reality TV show and a new project that he has helping people focus more on their legacy. So good times, OG on today's show. If you don't leave today's show inspired, there's something wrong with you. Like it is, it is a, it's a tough day. And you know what I inspire by working with the two of you, Truly, that's of course you inspiration.

[Rudy Marr]

Well, yeah, duh.

[OG]

Just you light up my life. Comes to.

[Rudy Marr]

Okay, Debbie, let's keep rolling.

[OG]

There's like seven of us who even know that reference.

[Doug]

I don't know who Debbie is.

[OG]

So, so, so bad.

[Rudy Marr]

Seven of us still alive, Debbie.

[OG]

See, we even lost OG Doug on that one. Well, we're going to get him back here in a second because Rudy Mar is the man behind Mauer Capital. He's also the guy behind 60 Day Hustle, which you can watch on Amazon prime and he has a new documentary series that he is premiering. But first of all, he's a guy who has networked with some of those name brand people like Damon Johns. We've talked before on this show about Tai Lopez. He's worked with a lot of the bright stars out there in social media world. Today he's on our podcast talking about lifting yourself up by the bootstraps, making stuff happen. Let's make stuff happen on a Monday, Rudy. Coming up next. But before Rudy, who's our Monday mentor, we're gonna hear from a couple sponsors who make this show free for you. We get to keep on Keeping on. And you don't have to pay a dime for this goodness. So we're gonna hear from them and then front and center with Rudy Mar. Every day when we're on the road, people around us endanger themselves and others by using their phones while driving. They think they're hiding it, but we've all seen them and we know exactly who they are. For instance, there's the sneak a peeker who darts their eyes between the road and their text. There's also the got a ticketer looking upset because they just got a ticket for using their phone while driving. And what about the fast grower who can't drive five minutes without updating their social feeds? Or the night lighter who has that mysterious glow illuminating the inside of their car after dark. Any of these sound familiar? They remind you of yourself or someone you know. Rethink your behavior before you find yourself becoming the fender bender, the veering off the rotor, or worst of all, the driver who killed someone. Put the phone away or pay. Paid for by nhtsa. Small business owners. State farms there with small business insurance to fit your specific needs. Whether you're starting a new venture or growing an existing one, State Farm helps you choose the right coverage to protect what matters most. Working with a local State Farm agent helps you understand your coverage options, offering local support to help you achieve your goals. Focus on turning your passion into a thriving business, knowing your insurance can change as your business grows. State Farm here to help you succeed with your business like a good neighbor. State Farm is there and I'm super happy. The man in red is coming down to mom's basement. Rudy Mars here. How are you?

[Joe Saul-Sehy]

What's up? I'm great. Excited to be here.

[OG]

I am so happy you're here. You're always working on 50 things. Like, I'm wondering if you ever do just sit around with the feet up. Does Rudy do that?

[Joe Saul-Sehy]

Dude, actually, it's crazy. So I'm the busiest and most successful I've ever been, doing the most cool projects, but I'm like the least busy. I work four or five hours a day in the office. I train two, three times a day for triathlon. I hang out by the pool on the beach because I have a great. I have nearly 100 employees and I have a great team. So that's my secret.

[OG]

I think that's a secret to any successful entrepreneur. Like, you know, the E myth and the stuff that we're going to talk about 60 Day Hustle here in a second. I think a team has to be like these Systems have to be, Rudy, the key to your success.

[Joe Saul-Sehy]

Yeah, yeah. I mean, I started like everyone probably listening as a wannabe entrepreneur, selling on ebay and hustling and working free jobs. And one book that changed my life 15 years ago was a 4 hour work week. I was an only child and my parents will tell you I always loved bossing people about. I bossed my parents about and my grandparents, but I was like a born leader. I had a big online gaming community at 13, 60 people in my teams and we had divisions and we were like semi pro pro. So I've grown up like bossing people around and being a leader. I think it comes natural to me.

[OG]

But people don't like to be bossed around. I think there's a, there's a way to do it and a way not to do it.

[Joe Saul-Sehy]

Yeah, yeah. I mean, I say that jokingly. Right. Obviously leadership's a whole thing and some people I think have it and some people don't. But yeah, I think the technical term I'd use if I was being serious is empowering people to do their jobs better than I could do them and run their department or little area like it's their own business.

[OG]

You've got so many projects in so many different areas. But your reality show that came out last year on Amazon Prime, I think it's going to really help us if we hear a clip that will kind of get us into this interview. It's called 60 Day Hustle. You can watch it on Amazon Prime. Here is a. Well, this is a little trailer. Let's listen.

[Joe Saul-Sehy]

You can see on the floor the seven numbers. Seven numbers that are going to have an impact on the outcome of this challenge. Pick a number. Now the decision has been made. Go ahead and look at what's on the other side of your number. So that number is going to be the marketing budget for your next challenge.

[OG]

I love there, Rudy, how obediently you're combining like classic reality tv. Right. That is your number with this business sense. I noticed one woman picked up a number that said 200 bucks. Yeah, I'm sure when you were first starting out, like 200 bucks would have been a ton of money to you. How, how did you get your start as an entrepreneur?

[Joe Saul-Sehy]

I was always very good and savvy with money and I actually, I think I mentioned to you I'm just writing a new book all about money and, and I remember vividly as a like 8, 9 year old walking to the shop to buy a chocolate bar at night with my dad and there was a car for sale for about $1,000, right. Very old used car in England. And I said, dad, I can afford that. And like, by 10, I had saved up $1,000.

[OG]

By 10 years old.

[Joe Saul-Sehy]

Yeah. And then I realized, you know, as a. Basically about 10 years, 11 years old, I started buying and selling on ebay. Then buying and selling in school. I'd actually been doing that from like 8, 9 years old. I made my parents go to, like, Sam's Club and buy massive boxes of candy and I would put them in sandwich bags and then take them and sell them for a dollar each. So I don't want to say it comes natural to me, but it kind of does. But there's still a ton of stuff in the middle, right? Hard work, failure mindset. But yeah, I've always been a hustler and always love money.

[OG]

You must add, though, parents that really help nurture that, because I can't imagine my mom at 9, who you met upstairs earlier. My mom would have been like, no, no, we're not doing that. Like your parents must have been, let's go, let's teach this.

[Joe Saul-Sehy]

Yeah, well, she was a sweet lady when she opened the door for me, by the way. But my parents, so very unique childhood. My parents were like pro, semi pro athletes. My dad was the Great Britain team manager for the triathlon team and a semi pro athlete. My mom was a gold medalist in triathlon and. But they had zero money. And again, in my book, I talk about. I wouldn't say I was broke, but we weren't rich. Like, we would turn the radiators on and fire for an hour a day in the morning and an hour day at night because we couldn't heat the house all day. It's too much. So, like, I definitely didn't grow up with money, but we had like a decent house. So I think I saw, like, hey, how important money is because we didn't really have. We didn't have a lot of it. We had enough for a nice life. But, like, we were always cutting coupons out in grocery stores and, like, it was definitely tight still. So I think I saw how powerful it was. But then because my parents were so elite in a different area of life, I got like, the elite mindset. Work ethic, but belief. But then I applied it on the business money side.

[OG]

I feel like sometimes having too much money as an entrepreneur can be a horrible thing. I remember we were talking to Don Hahn, who was the producer behind the Lion King and several of the big Disney hits. Rudy and he Was talking about constraints can be your best friend because then you have to dream up more. I gotta think going back to 60 Day Hustle, this woman that picks up the you only have $200 to market. This is where the brain activity begins to show up.

[Joe Saul-Sehy]

Yeah, my big saying that, like I love as a quote is anything's possible. And I think way too much in life, we are restricted by our beliefs and what we believe and we can. Our lives controlled and basically projected through our belief. So, you know, I did grow up believing I think I could do anything because of my parents and because they. I was an only child. They were very, like, trusting. I was treated very much like an adult, and I spent my weekends with pro Olympic athletes at races. So I was like, with adults all the time. So. So I think I matured fast, was given a lot of trust, and I just tackled anything. So, yeah, if you're listening like, you know, you can do anything you want to do in life. You just got to believe in yourself and work hard enough and follow a plan or a mentor or someone that's done it before you.

[OG]

Well, I love you talk about mentorship, because that's a question I really had for you. I look at the names that you surround yourself with, the people you surround yourself with, and I've always believed that surrounding yourself with good, smart people is a huge part to winning. Some of our listeners may not know who Kevin Harrington is. You and Kevin started off as partners. How did you get to know Kevin? How did Kevin get to know you? And how did you guys decide to go into business together in those early days?

[Joe Saul-Sehy]

Yeah, I've been fortunate to work with a lot of great people, used to be partners with Tai Lopez and Alex Mayer, who, you know, very successful entrepreneurs. And then, you know, done stuff with Kevin, as you mentioned, Damon John from Shark Tank, pro athletes, Floyd Mayweather, tons of people. Les Brown, famous motivational speakers. Go to Richard Branson's island every year, hang out with him on Necker Island. And it's two things. I stand out, and I'm unique and smart. Successful people look for other unique people. And obviously I stand out because of the red is my brand, if you know who I am and follow me. But I think also I've achieved a lot at a young age, and people can tell that I'm like, you know, doing some good stuff. Right. And that I think successful people look at that right? And they're always fascinated by especially young people doing that. And successful people also look for strong collaborations. Daymond John rang me this Saturday morning, and he wants to start a new project with me. He'll be the first to say and says it all the time. Like, he's really good in some areas and then he'll work with other people in other areas that he's not focused on. And. And I do the same. I'm getting back into a ton of real estate in the US I did it in the UK and I already called up two of my friends that own like $400 million of real estate and said, hey, can you do a few hours coaching with me and I'll do a few hours in exchange in your business, helping you in marketing? And. And they both said yes. So to answer the question on Kevin, sorry was just that collaboration, right. Like, I was doing some great things that he, he knew that we could partner on and do great things together. And every other partner that I just mentioned, it's the same principle and it's interesting.

[OG]

Rudy and Stackers. I want to pause right here for a minute because really, what Rudy, you just told us is the same thing. You know, you hear something once, twice, it's somebody's thing, it's their shtick, maybe, but you hear some of these truths and successful people say it. We began the year with Alex Harmozi, and he was talking about, make sure you're bringing something to the table. And it sounds like, I love this idea of exchange. Can you teach me real estate? I will teach you marketing. Like, have something to exchange. You've got to have people already, Rudy, like, Alex was talking to us about that. Say, hey, I'll buy you a cup of coffee. He's like, I got people to buy me coffee. I don't need coffee. I need an exchange here.

[Joe Saul-Sehy]

Yeah, I get asked that a lot too. People are like, rudy, can I take you for lunch one day? And in my head, I'm a nice guy. So I'm like, yeah, we'll figure it out. But in my head, I'm like a, I fasted for the last six years. So I haven't ate lunch or breakfast for the last six years. And I don't intend to because I actually have great energy and stuff when I don't eat a big lunch. And secondly, I barely go for business dinners now unless it's with like, Daymond John or a. A list celeb. Like, I like my evenings to be free and do whatever I want. But if that person had just said, rudy, can I come work in your office for a week and clean up and tidy and run and grab you cans of monster when you need it and learn from you, I'd say, yeah, sure, come on by. I need to stock the fridge with monsters and come hang out. Right. So it's all about. Yeah, that perception. I don't want to sound arrogant saying that, because that's exactly what I did to get to where I am today. When I first moved to America, I flew out three months before and met the professor that I was coming to do grad school with. And I paid to fly from England and I cold emailed him four times to come and work for free for a week to check out the college before I committed to it. And he eventually said yes. And I got out there from England, paid for all my flights, and he forgot who I was. I had to remind him when I literally showed up with a suitcase. And he goes, oh, yeah, yeah, cool. Go on in. The. The grad students will take care of you.

[OG]

But hold on a second. Can I pause right there? I'm just imagining you're showing up. You've flown all the way here. You paid for all this. You knock on the door, the dude has no idea who the hell you are.

[Joe Saul-Sehy]

No. And I learned over the year becoming close friends and partners with him. Like, I didn't take offense to that because the guy didn't know what he was doing all day. And he's one of those successful guys, but unorganized, you know what I mean? That was just who he was. But anyway, he loved me for the whole week. And everyone in the lab, the research lab in grad school said I was like, really smart, really good. Obviously I was very different from England. Right. These people don't know any English people. And I'd flown for a week on my own dime. No college student had ever done that before. So I instantly stood out. Work for free was really smart, proactive, fun. You know, people got on us, friendly. And then I got a full scholarship because of that week. Right? They gave one scholarship a year and they gave me the full scholarship, right? Because everyone else was. Was applying to grad school through a resume. And then I spent the week there. Who they going to give the scholarship to? Obviously me. And then I ended up actually becoming business partners with him. And then I met one of his famous friends through him, who then when I graduated, I worked for free for six months for. And he taught me marketing and I just worked for free and supported him. And he helped get me into all of this. This is 10 years ago. And then I went and made millions of dollars and in the end came back and he hired me at my agency and I helped him in his own business. And we're still friends to this day. But there's two great examples of how I broke into America. Literally knowing zero people. I made millions of dollars from it and got a free. Didn't even pay for grad school because I was willing to put myself out there.

[OG]

The number of people that will pay to go to grad school or will pay to go get a diploma, but won't pay to get in the room with the right person always amazes me. Always.

[Joe Saul-Sehy]

Funny is that by that age, at 22, I had real estate in the UK, a personal training business, and nightclub events. So I could have easily paid for grad school. Like, the money wasn't even a problem.

[OG]

But.

[Joe Saul-Sehy]

But they said, oh, really? We want to give you the full scholarship. I didn't even applied for it. Like some people had applied for the scholarship. I didn't even know it existed. And they cold emailed me back during the break before moving out there saying, we want to give it to you. I said, okay, great.

[OG]

Now you're just making people angry, Rudy.

[Joe Saul-Sehy]

It emphasizes the difference, right? So many people are. They're like, oh, well, how much will you pay me for that week? Or oh, will you pay my flights to come out there? Oh, no, I'm not going to pay $800 for flight to go. It's like people are so limited and then they wonder why they're not where they want to be in life because they're not willing to take those risks.

[OG]

I want to go back to when you were talking about working with Ty Lopez and that team of people, because something from afar that always interests me that you guys did, you went in. I think it's appropriate to say, Rudy, that you dumpster dove old brands like these iconic names that now the brand had through horrible leadership and bad decisions, ended up just in the dumpster. How did you in that team, how did you guys calculate the roi? Because on one hand, it seems like there could be huge upside in Radio Shack or Dress Barn, but on the other side, you know, this could be throwing good money away.

[Joe Saul-Sehy]

Well, it's a great question. Sadly, the answer I'm going to give you is more simple than some complex algorithm or hack. All of those companies are very successful online and making a lot of money online and good margins. But the in. In the retail stores were losing money. So it was very easy for us to see that on a P and L and spreadsheets. And, you know, the problem with a company like here one, they can't just say, oh, we're going to shut all 200 stores down. Right. They have inventory, they have debt on them, they have le. 20 year leases on the buildings. But at bankruptcy, you can, because it's gone. And you just kind of like, it's like, you know, if you're cleaning your room, it's kind of hard to like, really tidy a house. So kind of what we did is just took the 10 items out the house we liked and then dropped a grenade on, on the house. Oh, yeah, it's easier to do that. So the short answer is just looking at what was profitable and what wasn't and keeping the profitable bits. But the business lesson there is actually looking at the profitability. And one of my favorite movies, I watched it last night again, I watch it like every six months is founder the McDonald's movie.

[OG]

Yeah, yeah. Michael Keaton, right?

[Joe Saul-Sehy]

Yeah, Great movie. And they even say in there, you know, he asked him, how do you figure out this McDonald's idea? And they go, well, we used to sell hamburgers, hot dogs, chicken wings, everything. We looked at the spreadsheet and we looked at three items made up 78% of our revenue. Burgers, drinks, and fries. So we just made McDonald's with burgers, drinks, and fries. It ain't complicated. It's just people don't do it. People. Most entrepreneurs don't even have a piano. They don't know how to read a piano. They don't know their numbers.

[OG]

So, yeah, it's like this language that once you know it too, once you know it, it's not nearly as hard. But it seems to me the best answers are often the ones like you said, that's not some complex deal. It's right there in your face and nobody sees it.

[Joe Saul-Sehy]

People don't want to hear that. I was in the fitness world for nine years, have a master's degree, trained thousands of people. That was my first company. I grew to 8 million, became probably a top expert in, like, weight loss and fitness. And everyone would say, rudy, what's the secret to weight loss and fitness? I'm like, I'm sorry, it's working out every day, eating less calories, eating a lot of protein, eating whole foods and sleeping well. There's no, no supplement. There's no magic pill. I'm sorry, but that's it. And sadly, business is the same. Everyone wants the hack, the magic pill. And it's not that. It's, it's, it's the everyday stuff.

[OG]

And it is that because both of you. And I know that from our podcast. The ones that I have, and I'm sure the ones you have, Rudy, that have the sexier title that seems to be there's a magic pill. Those are the ones you can see the listenership goes up on. And I always feel bad for those people because they're buying into this. I don't know, they're buying into this thing that doesn't exist. It just doesn't exist.

[Joe Saul-Sehy]

Well, yeah, and even podcasts, funny, you know, my podcasts are pretty good top 10. And we promote them, run ads and get great guests on and stuff. So we do marketing and stuff. But someone said had, you know, one of my clients that pays me 100 grand a year for consulting, she get, you know, they get 30 minutes once a month. That's what they pay for. And some of her coaching and events and stuff. And one of their questions on their monthly call with me is really, how do we grow a podcast? And I said, well, how many downloads you get right now? And they said, we don't know. I said, well, the first thing is, go figure that out. And then second thing I said, how often are you doing the podcast? And they go, oh, it's on and off we go do it every week or twice a week. And then I also looked. We just hit in the 200th episode on one of my two top 10 podcasts over the last couple of years. And I heard a stat the other day. The average podcast is six episodes long before someone quit. And I'm like, well, no wonder, you know, like, even when people say, rudy, I have a top 1% podcast, I'm like, that don't mean anything to me. I ain't coming there because 99% quit after episode five.

[OG]

You know, and it's funny that you say that, because so many of us quit and we give up. And there has to be a time especially, and maybe this was early on, when you thought you were screwed, you were failing, that things weren't working out. How did you. Instead of giving up, how did you write the ship? Can you remember a time?

[Joe Saul-Sehy]

Yeah, actually. So what's funny is the worst, craziest time of my life was actually when I was one. Like, more recently in the last few years, when I was very successful and I had a bigger company. I had 110 employees, and I had a bunch of stuff go wrong at the same time. I had employees, two employees stealing from me. I had half a million invested that I was supposed to get back. Like, it was a short, Like, A loan and I didn't get it back. And then we brought on a sales agency of 10 reps. They promised the world, said they were good, showed us all their old data. We spent like hundreds of thousands of dollars on their leads. They all flopped. So we lost like half a million more from those reps flopping. And we lost about 250k from the. So I lost about $1.2 million in like two months. And it totally ruined my business. And it took about a year to recover because then we couldn't spend as much on ads. And we had 110 employees and big offices and we got in debt and then we had to fight out of it. And it was the hardest year of my life when I was technically on paper and net worth, the most successful. So that was actually the hardest. All my early days were easiest because I would just keep failing. But I think I'm so like into this stuff and excited that I don't even know I'm failing. I'm just out there trying my thing when in my 20s, right? Early 20s, none of it was really working, but I was earning way more than all the college kids that were my dorm. In my dorm, I was still earning 80, 100 grand a month, even though half the stuff I was doing was failing. But I was just doing it all and having fun and enjoying the process. So yeah, I know that question's answered a little differently, but I think in the early days, just try everything and enjoy the process and don't worry about it so much.

[OG]

No, I love that answer because this Carol Dweck book keeps coming back and thrown in my face over and over about growth mentality, you know, by having a growth mindset. It's not failure if you're thinking that you're learning something from it.

[Joe Saul-Sehy]

Yeah, yeah, yeah. That's the thing. And even, even when we. We got a really big problem with this 1.2 million, we lost in like out of nowhere. You know, even people around me, my exec team, my family for like, what are you. Like, what are you going to do? And you know, they were like, oh, this is like pretty right now. But I always believe I was like, I'll get out of it. I just know I will. And it took a long time. It was painful and it was slow and it was maybe somewhat stressful. But we got out of it and now we're better than ever and more profitable and bigger than ever. And I've learned in life, and I always say when you're in the middle of A dark tunnel and there's no way out. You just have to keep walking forward because there will become a light at the end of the tunnel. And when you get out the tunnel, life will be always better on the other side.

[OG]

Well, I think it's better on the other side too, because I always found that being in that dark tunnel made me so much stronger.

[Joe Saul-Sehy]

Yeah.

[OG]

But at the time I didn't have any appreciation for that. Right. At the time I'm like, this sucks.

[Joe Saul-Sehy]

Yeah. But now I even going through that, I think I handled it so well because I have been through lots of adversity before and eventually you realize this is just part of it. Right. So I think if that had happened to me six, seven years ago, I probably would have like freaked out, like got super ill and stressed. But I think relative to the problems I had, I don't think I was very stressed or worried, you know, maybe occasionally, but because I've been through that adversity enough now, you know, it's part of the game. And I think that's so important. If you're listening, like, business is never going to be easy. I often say, don't think when you become rich, it's easy. Like Mark Zuckerberg, Elon Musk, they're getting like billion dollar lawsuits, 200 million dollar lawsuits from the government. Like who wants to be sued by the US government for 200 million? You think that's not stressful? It's way more stressful than the guy on Upworks stealing $500 in hours over billing you that you're freaked out about right now. You know, like your problems are small and they're only going to get bigger, so get used to them.

[OG]

Hey, speaking of growth mentality, you know, you've done all of these things. You've done real estate, you have done television shows, you've done all kinds of speaking, you've gone in and resurrected some of these famous brands. As we talked about earlier, you partnered with some great people. Something completely different. Going back to Monty Python now for something completely different. Why go into documentaries now? You're taking this whole new division, doing something completely different. Why did you decide to go documentaries now on this latest project?

[Joe Saul-Sehy]

Yeah, well, I'm very, I'm very creative. Right.

[OG]

I couldn't tell. I had no idea.

[Joe Saul-Sehy]

Yeah, yeah. So very creative. I've always been very artistic. Creative love to create great stuff. You know, a few years ago we started a celebrity division, right. And we have all these big celebrity business partners and own brands with them. Awesome experience, some epic people People I grew up watching on tv. And then that was going well over the last couple of years, but slow because, you know, a lot of these big deals move slow. And I was like, what's really next to me, I think it's entertainment. You know, I got my first show on Amazon and we're just filming season two from there. I was like, you know, my long term vision is I want to really go high level in entertainment. You know, I don't want to just create Instagram reels like everyone else. I want to go bit if I'm going to do it, I want to go big. So I want to really create like movies and good entertainment and content on TV that impacts lives, not just drama and toxic stuff that you see on obviously some reality shows. I think telling stories is so powerful as a marketer. And so I was like, well, let's create stories in documentary TV format and then eventually we'll expand into, you know, bigger documentary shows, hopefully on Netflix. And my long term goal is to create movies like Founder and the Facebook one and Wolf of Wall street, like movies that are like entrepreneurial and TV shows like Ted Lasso, where they have a lot of great, like deep meanings under them. That's like my five year vision.

[OG]

It's funny, I'm watching a show in subtitles because I'm addicted to founder stories so much as this woman. I'm going to butcher this. I think it's Louisa Spagniolo, who around the turn of the 1900s created this candy company in a little town just south of Florence, Italy. And it's so cool to watch this woman, you know, pull herself up by the bootstraps and create this company that even with the subtitles, I'm excited. Well, luckily to watch your latest project, we don't have to have subtitles. Let's do a trailer. This is coming soon to a streaming service near you and it's called Legacy Makers. Let's hear what Rudy's up to. Good morning, Miami.

[Joe Saul-Sehy]

I think I'm delusional and I think most athletes that are like the best in the world are delusional and like Elon Musk. But yeah, I'm definitely delusional.

[OG]

It's statistically impossible for somebody to become.

[Joe Saul-Sehy]

An agent the way that I do.

[Rudy Marr]

My name is Kira Brinton and this is my legacy.

[Joe Saul-Sehy]

I saw a light bulb went off and if I can just hack this system like I do, then this guy is the lit.

[OG]

Every one of us can reach more, can become more, can do more, because you just never give up.

[Joe Saul-Sehy]

You've got great decision.

[OG]

And this features, man, a bunch of people that you've heard of before. Stackers, Carbon, Electra. Let's talk about Les Brown, though. When I saw Les Brown in this cast, I've been a fan of Les Brown since I. I swear to God, I must have been 14 years old. I'm not sure if this guy's 180 now or what, but he is such a kick ass motivator and I mean, friend of Oprah Winfrey's. And what's it like working with people like Tim Story, Les Brown, Carmen Electra?

[Joe Saul-Sehy]

Yeah, great. I mean, literally, like one minute before I came on to record this podcast, I was on a call with Les is like business partner slash kind of CEO, planning a bunch of stuff for Les around tv. And Les is, yeah, definitely alive and kicking. And that call was like all the 10 things, 10 big ideas that they want to do this year.

[OG]

Oh my God, that guy's got so much energy. Yeah, if I have his energy at his age, I hope so.

[Joe Saul-Sehy]

Yeah, yeah. And he even has a red throw and I sent him one. He loved it so much. You know, he's full of fun. Yeah. I mean, they're all amazing people. And that's the idea. Like these guys. I grew up in my early 20s listening to motivational montages on YouTube and it had Les Brown, Sylvester Stallone, you know, some of these guys, and pretty awesome to work with some of them. Now, again, coming back to what I said about my entertainment division, our goal is to share the great knowledge and improve lives. And these guys are the people that have pioneered that.

[OG]

What's the goal of the documentary? What are these people going to share?

[Joe Saul-Sehy]

They basically share their life story, how it all started. And the lesson there that you'll see from 99% of them is they started broke, poor, and with everything again, same.

[OG]

Stuff we were just talking about.

[Joe Saul-Sehy]

And then in the middle, they share more present day what, who they are and what they do now. And then they, they end it with lessons. So there's the educational element of like their share in their wisdom. Right. Whether and even like Carmen Electra, came from a small town in the middle of America, took the risk, moved to, you know, L. A and stuff of a suitcase, just like I did from England. Les was an orphan left on a street door. You can't make this stuff up.

[OG]

And the big question everybody wants to know, how do we watch it?

[Joe Saul-Sehy]

Obviously our Amazon Prime Show, 60 Day Hustle, that's a very separate studio, et cetera. And that's on Amazon. Season one's already there. Go check it out. 60 day hustle. And then a lot of my stuff that I'm doing with all the celebrities and my entertainment division, head to my Instagram. There's links there. If you want to check out legacy makers, just site search in legacymakerstv.com or our network is called Inside Success TV. You can do that in your browser and that pulls up a bunch of shows we have.

[OG]

And you know what, Stackers, if you're out walking the dog or out training for your next triathlon. How about that, Rudy? I've never done that one before.

[Joe Saul-Sehy]

You'll see me on Miami beach running. So if you're ever out here training, you'll find me.

[OG]

I bet we know what color he's in, too. Yeah. If you're out training or you're walking the dog, we've got you covered. If you're not your computer, head to our show notes stacking benjamin.com and we'll give you all the links to, well, to all Rudy's projects. Rudy, thank you so much for mentoring our stackers today, man. I super appreciate the time.

[Joe Saul-Sehy]

No, it's been my pleasure. I love to teach this stuff. Hopefully someone out there got one thing that can change their life and that's what I love to do.

[Rudy Marr]

Hey there, Stackers. I'm Joe's mom's neighbor, Doug, and man oh man, I just found out that Southwest Airlines is going to start charging for baggage.

[OG]

The that horrible.

[Rudy Marr]

God, it's horse pucky. Maybe that's why in protest on today's date, Lewis and Clark decided to walk all the way to the West Coast. No, I mean, it could have. It could have been the reason. You don't know. It's like foreshadowing. And another event that happened on today's date nearly as big as Southwest canceling free baggage. This is also the date in history, way back in 19, 1953, that the first jet transatlantic flight going from west to east occurred. I wonder if the passengers got that little Biscoff cookie during the flight. Those things are awesome. I imagine Wi Fi and that free live TV was probably not that great back then either. So since it seems to be a travel day in history, let's make this today's question of the major airlines, which is the old oldest. I'll be back with the answer right after I tell Joe and Og to put their tray tables away and their seat backs up because this show is about half an hour from Landon.

[OG]

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[Rudy Marr]

You can learn at your own pace.

[OG]

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[Rudy Marr]

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[OG]

To Mint Mobile today.

[Rudy Marr]

I'm told it's super easy to [e-mail].

[OG]

Switch upfront payment of $45 for 3 month plan equivalent to $15 per month required intro rate first 3 months only, then full price plan options available, taxes and fees extra. See full [e-mail].

[Rudy Marr]

Hey there, stackers on this show's number one flight attendant and the guy with really warm nuts. Joe's mom's neighbor. No, no, I'm not Joe's mom's neighbor. Doug.

[OG]

Keep going.

[Rudy Marr]

Okay, today is apparently a travel day in history between Lewis and Clark heading west and the first transcontinental flights heading back east. I think we pretty much got it covered. So here was today's question of the major airlines, which is the oldest? The answer Delta Airlines was created way back in 1925. But don't worry if he guessed United or American because Those airlines started within the next year, and so did many of the planes you just flew on. And now back to the guy piloting this episode. Oh, J.J. juju G.

[OG]

You just decided I don't exist anymore.

[Rudy Marr]

Well, but he's the only licensed pilot amongst us. He must be the one running the episode.

[OG]

That is true. Piloting the episode, bringing in for a landing.

[Rudy Marr]

Just want to be factually accurate.

[OG]

You know, it's funny. Delta, United, and American. The one that sucks the most is whichever one.

[Doug]

Which one is it?

[OG]

The one you have to take the most often. Right.

[Rudy Marr]

Because. Right.

[OG]

I feel like if you live in United's backyard, you're like, oh, I love the fact that I get to fly Delta. And then if you live in Delta's backyard, you're like, oh, what I give to fly American.

[Rudy Marr]

I don't really get why people get so upset about any given airline. And it might just be what my expectations are. I just need to land alive at the destination city. After that, I don't really care. Unless there's, like, goats and chickens on my plane with me, I don't care that much. I've never had an experience on any of the airlines that just so far exceeded my expectations that I talked about it. There's none of them that are amazing.

[OG]

It's like the Jerry Seinfeld bit where the pilot comes on and he's telling you about the route they're going to take. And Jerry's like, as long as we get to where it says on my ticket at the time, it says, I will let you go any way you want. Just feel. Feel free to get crazy and take a different route.

[Rudy Marr]

Right.

[OG]

We'll be flying 35, 000ft over the Grand Canyon.

[Rudy Marr]

If you look down now, you'll see Des Moines.

[Doug]

And it's good.

[OG]

Although I do like it when you're flying with OG and he does the tray tables up in the comes. On the pilot thing, I had to.

[Doug]

Fly in the back of a plane.

[OG]

I'm the passenger sitting in 1A.

[Doug]

It was awful.

[OG]

You'd fly in the back of a plane.

[Doug]

Oh, God, you feel the yaw, the plane. I was like, what is happening back here?

[OG]

Back with the comments.

[Doug]

I know, it was ridiculous. I'm never doing that again.

[OG]

But, Doug, you got to find out what it was because these seats have, what, like, 28, 30 rows? You were in, like, row 12, weren't you?

[Doug]

I. I was in row 12 or 13 on the way out and on the way back was like, probably 20 or something. It was. No, it Was what disgusting? Like, I'm not a big guy. My knees were touching the front. I was like, how do normal people sit back here? Like, what is happening?

[Rudy Marr]

We just don't about it.

[Doug]

Yeah, I guess not. And I would raise holy hell. I just wouldn't. I just wouldn't go. I just wouldn't go anymore. I'd be like, yeah, I'm not doing that ever again. I'll just drive those people around.

[OG]

You so wowed by the fact that someone of your caliber would be sitting back with them. Was everybody asking for autographs?

[Rudy Marr]

Did you see who's in 20? See?

[Doug]

Oh, my, how the mighty have fallen.

[Rudy Marr]

Of course he's not in a middle seat.

[Doug]

No, I definitely, definitely wasn't in a middle seat. I'm not, I'm not suicidal.

[OG]

I'm not easy.

[Doug]

Even my kids were like, this is a little ridiculous when you agree, dad.

[Joe Saul-Sehy]

I was like, yeah, it is.

[Doug]

We need to make more money. This is stupid.

[OG]

I don't know what we're doing back here.

[Doug]

They're like, we should have just driven to Colorado. I'm like, I'm thinking the same thing. Like 20 hours in the minivan would have beat two hours in this.

[Rudy Marr]

You know how every season of the White Lotus has at least one family that's super wealthy, that's at this super high end resort and all the kids are spoiled? No, that's the OG family.

[OG]

There it is.

[Doug]

Caroline said to me this morning, she goes, dad, when I have kids, I'm going to totally give them the life. And I was like, oh yeah? How is it profoundly different than your life? She's like, I don't know, but it's going to be awesome for them.

[Rudy Marr]

There's got to be something better than this.

[Doug]

Got to be something better than this.

[OG]

I gotta butter my own toast. My kids are gonna have to butter their own toast. Hello, darlings.

[Joe Saul-Sehy]

And now it's time for your favorite part of the show, our stacking Benjamin's headlines.

[OG]

Today's headline comes to us from Yahoo. Entertainment. You can tell it's a high end news day here on Stacky Benchmarks. Actually, I really like this headline about Seth Rogen. Ellen Journey wrote this piece and writes that after starring as a teen actor and Freaks and Geeks, Seth Rogen went on to write and star in a kind comedies like Superbad and Neighbors, to name just a few. Also, pretty major producer, having worked behind the scenes on shows like the Boys and Gen V. The Boys may be one of the only series I gave up on because it was just too Gross.

[Rudy Marr]

It was just, oh, gosh, it absolutely goes too far, too far.

[OG]

Could not get through the last season on Top all that. He's a great director. Heading up his new Apple TV plus series, the Studio, Seth OG recently appeared on a podcast and was talking about how he feels unattached to his money and where he spends it. He says he doesn't hoard his wealth because he's afraid that he'll die with too much money. Which, frankly, you know, I don't think a lot of our stackers are in that position where we're like, I got so much money, I'm afraid I'm going to die with money on one hand. I think that's not the case. But I just remember when I was a financial planner, I saw that mentality way, way, way too much where we are so, so, so afraid that we're going to run out of money, that we never do anything, we never have any experiences. I like seeing somebody who's on completely on the other side of that.

[Joe Saul-Sehy]

Yeah.

[Doug]

I mean, obviously it's all balancing act and relative. You know, when you hear a billionaire say, I'm going to spend a lot, so I don't die with a lot, you're like, whatever, bro. But I think this is the difference. I was having this discussion with somebody a couple of weeks ago. This is the difference between saving and investing and doing a good job with no plan and saving and investing and doing a job with a plan simultaneously. I think there's two financial planning crimes that happen. One is very common, which is under saving. And that's a problem for lots of people, like not getting to the point where we've saved enough money or saved early enough and that sort of thing. And most people are concerned about it. But the other side of it is the crime of saving too much money. And that sounds really silly to say, like, oh, wouldn't it be nice to have too much money? But there's a consequence to that. And the consequence or the secondary effect to that, I should say consequence sounds bad, is you're foregoing things today that you might choose to do if you had the confidence to know that your plan was fully funded within reason. I'm not saying that you should plan for like, okay, I'm going to die on my 92nd birthday with exactly a dollar. That's not a really great plan either. But if you've done a good financial plan and your plan is showing rising to the right in all scenarios, that just means you have some flexibility. You've built flexibility into your Plan that you can take advantage of whenever you need. And I feel like a lot of people just don't do that second half of the calculation to say, well, what flexibility did I buy myself? What did I get myself by doing a good job by saving all this, you know, since I was 20 and 30 and I, and I did a good. And I've got this money now. What does that get me? Well, it gets you either something like, well, early retirement. Right. That's an obvious outcome. It gives you some flexibility in terms of down shifting today. The number of conversations that we have with people that are like, you know, it'd be great if I could just drop down to like 75%, let the 25 year olds work their tail off. I'm good with skipping Fridays for the rest of my. And I'll take a pay cut to do that. But they don't have the confidence that they can do that with the resources that they have or foregoing the trip or the lifetime experience with family people that'll say, like, I really want to travel with my parents. You know, they're 75 and they're still pretty good and I'm 50. I'd love to take them on a trip, but I just don't know that I can swing it and still retire. Or of course, having more resources on the back end of doing some meaningful things, whether it's charitable giving or a foundation or something like that. It's about flexibility. But to have that flexibility, you have to have the confidence that your plan's going to be on the right track. And I think a lot of people are missing that.

[OG]

I know if somebody's new to the show, they're like, really? Is this a thing? Is this. It is 100% a thing. When you go to conferences like Economy, where I was a few weeks ago, when I go to campfi, one of the breakouts og every single one of these events I go to is one more year syndrome.

[Doug]

Yeah.

[OG]

Meaning I think I might have enough, but I'm just gonna go another year showing that we undervalue the value of our time while we're overvaluing the dollar. We don't have enough respect for the fact that that one year could be the year we don't know what's going to happen in the next 12 months. This could be the year when we could have done all this stuff and instead we're just going to do the thing we hate one more year.

[Doug]

Well, hate's a strong word too. Yeah. I mean, it doesn't mean it's doing something that you hate. It's Good point. And this, this is one of the problems. You call it one more year syndrome. This is one of the problems with the concept of early retirement, in my opinion, is by the time you get there, you're also in your peak earning years. And if you've been successful, if you've risen the corporate ladder, if you've grinded it out and all that sort of stuff, you're at the spot now where you're making whatever number, right. $300,000 a year, and they're giving you $300,000 of stock options. And you're like, I want to be done, but those idiots keep giving me half a million dollars a year. You know, if I do that five more years, that's two and a half million more dollars that those nincompoops are going to send my way. Maybe I'll just keep going.

[Rudy Marr]

And if you are that listener, please call OG for his services now.

[Doug]

I will get you retired.

[Rudy Marr]

Yeah, for sure.

[OG]

I think it's important. It's funny what goes on in your head. Seth said this on this interview. This is with Dax Shepard, by the way. He said, I guess I've seen over time, and I'm just so not like this. Money is the thing. People really hoard and have a lot of pride in the money itself. They want to turn their money into more money and love how much their money is making them and how profitable their money's money is. And that's just not how I think. Seth said, admitting he has, quote, no desire to be expanding his wealth by making his money, quote, work and other investments and assets. Now, that is a privilege because he's made so much freaking money that he can think, I don't have to invest. But to your point, OG the reason we invest, I think, is to get where Seth is.

[Rudy Marr]

Yeah.

[OG]

Going, yeah, my money's out there making money. But it's not about the more money. It's about the doing more stuff. Which, by the way, the average person spends more time planning their next family vacation than planning their future. Like the thing they really want, this love they might have in the future.

[Doug]

My trademark saying that I need to actually put on a T shirt is the goal is to have enough money so your money makes enough money so that you don't have to make money. That's the part that we want to get to. Right.

[Rudy Marr]

That's a really big T shirt.

[Doug]

It's a lot of words. I know. Maybe there's like an acronym or something.

[Rudy Marr]

Continued on the back.

[Doug]

Yeah.

[OG]

Well, that's the exciting concept around rich dad, poor dad, right? I mean, rich dad, poor dad. Some of the conclusions at the end, or eye roll, but during the book, the big aha is if I can create this mound of money that's like a mini me going to work every day, but my money takes its lunch pail out and goes to work. I take my lunch pail and go to work when that. When my money is making more money per day than I'm making or it makes enough that I don't have to work. For me, that was a big. Oh, my goodness. My whole goal here is to get that money working so I don't have to.

[Rudy Marr]

There's only one counterpoint I'd like to make to this. It occurs to me because this is not by any stretch the first time we've talked about this, about making sure that you don't feel afraid of retirement so much so that you limit yourself to not having any experiences. There are those people for whom that's a happy place where they're not spending. I know one of those people. And they are really happy and really content not spending money.

[OG]

I think that's the big point here, though. For Seth, it's not about spending money or not spending money. He spends a lot of time in this piece. He spends a lot of time on pottery, which cost him next to nothing. So it's not about high end resorts or blowing a bunch of cash. It's about doing what he wants to do in the moment.

[Rudy Marr]

Okay, sure. I'm talking about for the average person who's struggling to try to find a horizon, a future for their retirement where they're not working anymore. There is a smaller subgroup of people who just feel happier not feeling like they need to go out and go to Thailand or go to Disneyland or even go to Oklahoma City, because that's, you know, going to be a big trip. They're perfectly content and their happy place is not doing those things. I want to say that's okay as long as it's just you that that's impacting. But if you're robbing experiences from your family members, let's say, because that's your happy place, but not everybody else is, maybe then you need to have some compromises so that you're making sure that where your happy place is is not impacting the other members of your family.

[OG]

And I think that's a problem of where people are beginning. I love that point, Doug, because I think a lot of people start with the wrong stuff. They start with the money instead of starting with what is it that actually makes me happy and the people around me happy. They don't even start from there. And because of that, you end up with these misinterpretations. You know, my client Mike, who, you know, wanted to work all this overtime and continue work overtime, continue to work overtime. Meanwhile, his spouse Donna, really wants to take this trip to Alaska. She can't take it. She can't take it because she wants to go with Mike. And Mike is like, no, man. Just a little more overtime. It's funny. Seth Rogen in this piece says he can totally understand why people function in the way when it comes to finances, where they're thinking about their money a lot. Prompted Dax shepherd to admit, he definitely operates with a constant fear that he's going to run out of money. To with which Seth replied, that's not a fear I have. Seth said, I'm afraid I'm going to die with too much money. That's my fear. I don't have children, and I'm afraid I'm gonna die and be like, I could have had a place on the beach. I don't want to die with 10 million in the bank that I could have spent doing fun things alive. I could have been jetting this whole time. But to your point, Doug, it's not about. It doesn't need to be about that 10 million, but he's got this counter fear that I've got 10 million that I don't want to spend because it doesn't really light me up, and I'm afraid I'm gonna have $10 million left. It's a wild, wild thing to be.

[Rudy Marr]

I actually was pausing because, oh, as soon as you said, I'm afraid of you, Seth's quote about I'm afraid of dying with 10 million OG was like, yeah, that he was making finger guns at the screen or something. What was your reaction to that?

[Doug]

OG I mean, I've said that 10,000 times, so I'm glad that Seth Rogen is quoting me in a piece with Dax Shepard.

[Rudy Marr]

He got your T shirt.

[OG]

Yeah.

[Doug]

I mean, what I say is, what's the point of having $10 million and never taking your kids or grandkids to Disney? Like, Disney, everybody knows who's been there is a gigantic money suck of epic proportions. It doesn't even matter if you're like, I'm going to go on the cheap. There is no cheap. There's expensive and insanely expensive. Those are the two ways to run Disney. And when you're there. I've said this story a hundred times. It's like, I have the recurring night. It's straight up a nightmare that the bill is too big. And people don't remember this, but they used to put your hotel bill under the door on your last day. And my nightmare is the bill is too thick to slide under the door, so they have to knock on the door and wake me up at 2:30 in the morning. They're like, here you go, sir. And I'm like, oh, crap.

[Rudy Marr]

With the big red declined stamp on top.

[OG]

Yeah.

[Doug]

And I'm like sweating the, you know, whether Amex is going to cover it. Because every time you, you know, you walk by something, you just hold up your little magic band. You're like, ooh, I'll have a dull whip. Ding. I'll go on this. I'll get this pin.

[Rudy Marr]

Ba.

[Doug]

Ding, I need a sweatshirt.

[Joe Saul-Sehy]

Ding.

[Doug]

I want to do this fast pass. But ding, it's like, you know, the meter's just constantly going and so you. So whatever the price is, is expensive. And where, however you run it is expensive. On the back end, you go, that was pretty much like. That was cool. Like, I'm glad I got to have those experiences with my kids. But all the prep, to your point, Joe, about prepping for it, you're like doing the numbers. You go, this is insane. This is ridiculous. But the experience is fun. It's hard to say whether or not it's worth it, but if you have 10 million in the bank when you're 100 years old and you've never done that, I think you've done your family a disservice.

[Rudy Marr]

I mean, dear listener, don't forget what preceded all of this. Ten minutes ago, whenever we started talking about it, I think you said it. OG is if your, if your line graph of your retirement planning is going up into the right and the forecast and you're set, like, you're in a good spot for your prep, then go do all of these experiences. Don't rob yourself of these experiences because you're on, you know, you're on the right path. Right? We're not saying go, spend the money and, you know, screw the future. We're saying get yourself in a good spot and then go make sure you.

[Doug]

Have the experiences or spend the money now. Have wild stress and get your ass to work. Either way.

[Rudy Marr]

Oh, okay.

[OG]

It's funny. Jonathan Clements actually said that you get to choose. You can choose to have a lot of fun in your 20s and 30s or have a lot of fun later. You get to choose which everything costs.

[Rudy Marr]

Everything has a price. Pay for it now or pay for it later.

[Doug]

That's right.

[OG]

And I love the fact that you get to decide and you think about it, because how many people think, well, I don't have power over that. Right. Well, that's not me.

[Doug]

Yeah. I think in real life, what really happens is you wake up in your 40s and go, man, I. I did a lot of dumb stuff in my 20s and 30s that if I'd have known better, I might not have done. And in retrospect, you go, that was kind of fun. But maybe I should have made a different choice. Is it's different to make a proactive choice, you know, than the default choice, which I think many people do.

[Rudy Marr]

I can't tell you how many posts in the personal finance subreddit say, I'm 48 with X amount saved. Am I screwed? Like, that's a one of the most common questions out there.

[OG]

Well, it's definitely one or two. It's I'm 48 and I'm screwed. Or it's, I started planning when I was 23. I'm thinking about Nick Magi when he was on talking about how he focused on just money, money, money, money, money at 23, and he's like, I should have. I should have been thinking maybe about some different things.

[Doug]

Have. Have just a skosh of interest. I mean, honestly, that's one of the concerns that I have with our kids is they. They are getting to the point, not Caroline, but the boys are getting to the point where they recognize how much work it is, you know, to save money and all that sort of stuff. Like, they see that, and they also are getting to the point of understanding how much stuff costs to the point where we went golfing. I took William golfing, and he didn't have a golf club. I was like, you need a golf club? He goes, no, I'll be fine. I go, no, I think. I don't know. There's science. You're supposed to have one. And so we went into the pro shop and got one. And we belong to a golf course, so there's no money exchanged. They just write it down, a little journal and Bill Slater. And William walks out and he goes, dad, you didn't pay for that. And I said, oh, no, the golf pros, they, you know, they got it right. He goes, well, how much was it? And I said, honestly, I don't have any idea. I don't know, $10 maybe? He's like, $10. For this. How do you afford stuff like that? Like, it hit him, I think, in the, like, he was like, oh, that's a good realization. Thing is like, you know, I told you I didn't need it, and now you kind of forced it on me. I mean, I guess I'm happy I have one. But $10, like, you know, how much? That's Xbox money I could have spent. Or, you know, when we go out to dinner and they're like, how much was the tip? And I'm like, oh, it was 30 bucks on tip. Like, $30 for a tip. Like, how much is the bill? You know, like, they're starting to kind of wrap their heads around.

[Rudy Marr]

That was just McDonald's, which is good.

[Doug]

But also I'm concerned that they're gonna be really tight with their money when they're young and maybe have some regrets when they're in their 30s and 40s going, I'm glad I have all this money, but I wish I would have done something more fun. Or maybe they'll just save all their money and spend mine. I don't know.

[OG]

Well, or just like Dax Shepard in this piece. Just freaked out about it, whichever side you're on. Right?

[Doug]

Yeah.

[OG]

Freaked out about the fact I'm gonna have too much money. Freaked out about the fact I'm not. Like, neither one of those is super healthy.

[Doug]

Not a good place.

[OG]

Yeah. Yeah. It's an interesting debate. We will link to this in our show notes [e-mail]. i think the fact that you get to choose and you can plot your course, I think is the healthy way to choose your own adventure book on your money.

[Rudy Marr]

Yeah, choose when you go broke.

[OG]

I'm gonna go for 37. But, Joe, you're 57.

[Doug]

I was like.

[OG]

I was like, mission accomplished.

[Doug]

I checked that box. I was like, broke. That was easy.

[OG]

All right, that's gonna do it for today. Except for the back porch. Doug, what? What's going on on the back porch today?

[Rudy Marr]

Yeah, Joe, we had listener David reach out to us. He had a revelation while he was listening to the Barry Ritholtz episode. That was 1661, if I'm not mistaken. And he says, I don't even know if I can pronounce this word. I don't even know if it's, like, legal to say on the air.

[OG]

Trying to read it. Yeah.

[Rudy Marr]

You got me, Doug, while at work yesterday, doing some mind numbing tasks. Aren't they all? I was listening to the podcast on my birthday, no less. Got me thinking about that Day.

[OG]

I know what he's talking about. He's talking about your trivia about if you were born that week.

[Rudy Marr]

Was he thinking about when he was born? Can he, like, does he know? Anyway, if you were born that week.

[OG]

Remember your trivia, Doug. If you were born that week, there was a good chance you're a fourth of July baby.

[Rudy Marr]

Yeah, I do now. Remember that. And. And he says I was likely conceived in a camper. Thanks for the visual, David. As that would have been my parents camping era. Other people around me at work were probably wondering why I was smiling like Bob on that old Enzyte commercial. I have no idea what that means.

[OG]

I don't either, but that's great.

[Rudy Marr]

What's Enzyte and who's Bob? But maybe he was with your parents. I don't know.

[OG]

Oh, maybe Bob's his real dad.

[Doug]

Oh, boy.

[OG]

Who knows?

[Rudy Marr]

Thanks for sharing, I guess. David, I. I don't know why.

[OG]

I love helping people put together the family tree. Doug, you're doing a service. People, people going, wait a minute.

[Doug]

It's like God's work out here.

[OG]

I'm a product of a joyous fireworks.

[Rudy Marr]

Showed in a 1962, like in Northern.

[Doug]

Michigan in late December, early January, when they piece it together and they go, wait a second. Those are ice storm babies.

[Rudy Marr]

Yes, that's right.

[Doug]

Next year it's gonna happen.

[Rudy Marr]

I mean, that is a thing.

[Doug]

Put it down. Nothing else to do.

[Rudy Marr]

Tracked spikes in birth rates back to some of those events. There was a famous brownout in. In New York City in. Was it the early late 60s, early 70s? And there was. There was a birth spike after that. And then the big whole east coast one that. That happened in like 90. Was that 99? When did that one happen? No, it was a little later than that.

[Doug]

It was in the 2000s.

[Rudy Marr]

Yeah, like 2001.

[OG]

Yeah.

[Rudy Marr]

And there was a. There was a three or four thing.

[OG]

After that that actually hit as far west as Detroit. I remember we were in the Detroit suburbs. There was no power, but they had power out at mis. So my son and I at the last minute went and watched the NASCAR race. We just drove out there.

[Rudy Marr]

Not that soon, Joe, because you were at my house playing board games like two days after it. It happened. You were in my back porch. We played a board game on my.

[OG]

Back porch because we had no power.

[Rudy Marr]

We had no power. I was actually. When that happened. This is like my brush with greatness.

[OG]

When playing board games of me. That was your brush with greatness right there.

[Rudy Marr]

Prior to that, I was there. I Was within a mile or two of where that whole thing started. Just outside between. It was in the Cuyahoga Valley between Cleveland and.

[Doug]

I don't think you want to put that on the record. Still looking for the guy.

[OG]

Nobody's yet connected. It was your fault.

[Doug]

You're free after all these years. I would have thought that was a 25 year felony, but I guess not.

[OG]

Just, just after they say, Doug, don't touch that.

[Doug]

Yeah, I remember my grandpa saying not to pee on electric fences. Now I know why.

[OG]

Shocking.

[Rudy Marr]

Oh, I see what you did there.

[OG]

Yeah, good times. But Brush's greatness, Doug.

[Rudy Marr]

Yeah, there's a lot more to that story. But I was, I was just, I just wanted to say I was right near where it happened. And also, coincidentally, awfully, awfully close to where Jeffrey Dahmer grew up.

[OG]

No, didn't need that.

[Rudy Marr]

Two things.

[OG]

Things were growing along. Fantastic.

[Rudy Marr]

My bad.

[OG]

Then he takes a hard right.

[Rudy Marr]

But anyways, David's parents had a great time. And were you ever over for a barbecue like Road Warrior?

[OG]

Last thing for the back porch. If you don't get the 201. You won't know this, but we update our guides every month. The HR guide and the tax guide. Stackbenchments.com tax guide or stackbenchments.com benefits to get the guides. But every month we update them and we have some new flowcharts explaining the 101 around HSAs in both of those. One obviously about how the HSA works and why you would choose it, your benefits package. The other one about using it as a tax strategy. So that's this month's update.

[Rudy Marr]

Really happy to be able to help out with our HR guide, Joe. That somebody was able to learn from my whole HR file. You just wrote the opposite of everything that was in my HR file.

[OG]

It was amazing how easy it was.

[Rudy Marr]

From working in the basement.

[OG]

Just, you're just like, don't do this, don't do that, don't do that. And you're good. Yeah, it's good. Speaking of good, what are the three good things though, Doug, we should have learned from today's show? What's on our to do list.

[Rudy Marr]

Well, Joe, first, take some advice from Rudy Marr. Make yourself useful, show up, be ready to work and network, network, network. Second, take some advice. I can't believe I'm actually saying this. From Seth Rogen. Money. There's a sentence nobody said before on this show, right? Money. Sure, it's important. But worrying about your cash all the time, not as great as living your Best life. You have a budget to live. Better not to strangle all the fun out of it. But the big lesson, just because OG's a pilot doesn't mean he wants to join the mile high club. Apparently he likes to fly planes less than a mile high because that guy just gave me a very, very dirty look. Fine, og. Fly low. Fly low if that's what trips your triggers. Thanks to Rudy Marr for joining us. You'll find both of Rudy's show's 60 Day Hustle and Legacy Makers at his website, marcapital.com that's mar spelled the obvious way. M a W e R. This show is the property of SP Podcasts, LLC, Copyright 2025, and is created by Joe Saul Sehive. Joe gets help from a few of our neighborhood friends. You'll find out about our awesome [e-mail] along with the show notes and how you can find us on YouTube and all the usual social media spots. Come say hello.

[OG]

Oh, yeah.

[Rudy Marr]

And before I go, not only should you not take advice from these nerds, don't take advice from people you don't know. This show is for entertainment purposes only. Before making any financial decisions, speak with a real financial advisor. I'm Joe's mom's neighbor, Doug. And we'll see you next time back here at the Stacking Benjamin Show. Did you guys see Steve's post about how he edits our show and the three things he pays attention to? No, it was he listens for live from Joe's mom's basement. Sorry, Steve, that was a fake out. Because that's when he knows the real stuff starts. Like he doesn't even bother listening to any of the stuff ahead of that. He's just listening for that audio cue live from Joe's mom's basement. There. I did it twice, Steve. Psych. He listens for Steve because then he knows he's about to get a direction to do something and he listens for take that out. Which, I mean, hopefully he's got AI to, you know, to pick all of that stuff up for him because it happens a lot.

[OG]

While we're in the after show already, Doug, let's talk about what's going on at your house because a lot of our stackers don't know what's going on at your house. This. You had like this ice storm that happened.

[Rudy Marr]

Yeah. It actually is historic. It's never happened this badly before. And in recorded weather.

[OG]

I've said that on some dates, by the way. It's never happened. This bad before. This is historic. These are all.

[Doug]

This never happens to a guy like me.

[Rudy Marr]

Tell you what historic.

[Doug]

This never happened in recorded history.

[OG]

You had to go outside with a hard hat.

[Doug]

Either cover it all up.

[OG]

Did you wear your hard hat when you went outside?

[Rudy Marr]

Are we done with seventh grade?

[Doug]

Not even close.

[OG]

So what happened? So it's historic.

[Rudy Marr]

Yeah. An ice storm hit the northern portion of lower Michigan. And when I see, say, northern, I mean, it started three and a half miles south of my house and went north. So I am. I was on like, the front lines of this ice storm.

[Doug]

Settle down, Marie.

[Rudy Marr]

Started Friday night.

[OG]

One of the brave people.

[Rudy Marr]

It was. I. I mean, it was like the Germans were sending shells through the treetops.

[OG]

The people behind you, they got it.

[Doug]

To be fair, Doug did call me and I asked how he was doing, and he said, this is probably a bad example, but I know why soldiers have ptsd. And I'm like, okay, this is a bad example.

[Rudy Marr]

Yes, I did start with that. I didn't say soldiers and ptsd. But okay, you're right. Either way. The comparison I made was probably a bit exaggerated, but the reason I brought that up was because. So the ice storm hit, started Friday night, lost some power Friday night, came back around 3am Saturday morning, had power for a couple of hours while the ice was continuing. It was this weird sort of not quite rain, but more than mist, and it just slowly coated everything. And then Saturday afternoon, it just became too much and overwhelmed all the power lines and the trees. We lost power Saturday again, probably dinner time or so, and haven't had power since. It's been, I don't know, five or six days now. Five days or so. It's just amazing how much tree damage there is. It really does look a little bit like a tornado, which I've seen, or maybe some hurricane type aftermath you've seen, because the amount of trees that are down is hard to grasp. And I don't, you know, I don't know how to explain it, but it just keeps coming. So the ice hasn't melted yet entirely in five days, but the winds are picking up. So what's happening is all of the stuff that didn't break with the initial weight is now, or that got weakened by the initial weight of the ice is now coming down from the wind. And it all seems to be from within like three or four miles of my house. I think everything's focused on my roof. It's all just coming to hit my roof. Which is why I say to you, Josh, a couple of days ago was. I get why people get desensitized in, in battle zones to explosions because we watch it from the safety of our houses and think how can you not flinch when there' some explosion, major explosion that happened a mile from you. Well, after 50 of them, you just don't even notice it anymore. When the, when the trees started falling right around, I mean within like 10ft of my house, we were freaking out initially, but after an hour or two of that, you think, okay, it hasn't come through the roof yet, so let.

[Doug]

Go and let God.

[Rudy Marr]

Yeah. And it hasn't stopped making those noises since. I don't know, like I said, five days or so. We've been hearing stuff hit the roof about every three to five minutes. Either huge chunks of ice or pretty big branches. Thankfully we have a metal roof, but it's pretty nuts. And it. Yesterday we had this beautiful looking day. It was all blue sky, but it never quite got warm enough to melt all of the ice in the trees. Now as we start recording, I'm looking outside and it has started snowing again. And that is supposed to change to back to rain and freezing rain more importantly, by the time we're done recording. So we got another round of it coming through here in the next 12 hours. Is that enough detail for you, Joe? Is that salacious enough for you to.

[OG]

Salacious the ears of our listeners? I wasn't looking for salacious. I was looking for some to give you some empathy. And now you're just being a D. I'm like, wow, Doug's been through the ringer. Yes.

[Rudy Marr]

I have an interesting thing that happened or that made this kind of a fun adventure was our driveway is quite long.

[Doug]

Scoreboard.

[Rudy Marr]

And okay, down at the very end of the driveway. I didn't know this actually until so long, obviously.

[OG]

Yeah, I've got the longest driveway.

[Rudy Marr]

Five really large trees fell right down near the road but on my driveway and had us blocked in here for about four days. It's just a weird feeling to know. Doesn't matter what happens. You're the only way you're getting out is on foot.

[OG]

You're caught in a trap. You can't get out.

[Rudy Marr]

Yes. I think that's like the second time you've used this joke in three episodes.

[OG]

Because there's too much ice on the road, baby.

[Rudy Marr]

Kentucky rain keeps falling down.

[OG]

It's northern Michigan rain.

[Rudy Marr]

Yeah. But then we finally got that cleared out. So if we need to leave, we can. But there's nowhere to go. There's no power in most of the Towns.

[Doug]

Sounds like you're three miles away from it. Dude, you said it started three miles south of you. Just drive four miles.

[Rudy Marr]

Well, that's. No, that's probably like a Holiday Inn.

[Doug]

Express with like hot food and warm water.

[Rudy Marr]

There isn't much south of us until we get to Traverse City. But going north, there's. There's still no power north of us. No gas at the gas stations because everybody rushed the gas stations for fuel for their generators. The stores aren't open for grocery stores and stuff aren't open. So it's been a quite an experience. Makes me empathetic for all the people we hear about and probably don't think enough about in hurricane season. Yeah, and some of the other, you know, wildfires. It's nothing compared to those. To those things. We don't have water rushing in my house. I don't have flames yet at my doorstep yet. Well, that's actually interesting you say yet because they are worried about that. They brought in the National Guard because all of this stuff falling from the trees is fuel for forest fires. Going forward, it just becomes fuel. So. And there is. I mean, there are. I can't see. I've got a. This is not a scoreboard, but I got a fairly cleared out area of, of my yard anyway. In the woods. You can't really see it. It's covered with branches.

[OG]

Cleaned up the underbrush, as it were.

[Rudy Marr]

Yeah, it's bad. It's going to take days to pull that out.

[Doug]

Got it all trimmed up.

[Rudy Marr]

Yeah. I think I might just have to buy a new house. Wood chipper.

[Doug]

I might just tear this whole thing down and start again. I don't know. We'll see.

[OG]

Might have to move.