In this episode of the Startup CPG Podcast, Editor Caitlin Bricker speaks with Ariel Altman and Ronny Berger, co-founders of Figa Foods, a company introducing cupuaçu—a Brazilian superfruit seed—as a sustainable and innovative alternative to traditional chocolate. Ariel and Ronny share their journey of discovering cupuaçu, building a supply chain from Brazil, and navigating the challenges of bringing a novel ingredient to the U.S. market.

They also explore the global cocoa crisis, the environmental benefits of cupuaçu, and how Figa Foods is positioned to offer a meaningful alternative in the confectionery space. Additionally, Ariel and Ronny reflect on their experiences as co-founders and life partners, offering valuable insights for first-time entrepreneurs in the CPG industry.

Listen in to learn how Figa Foods is carving out a new category in confectionery—rooted in sustainability, transparency, and global inspiration.

Listen in as they share about:

Product Overview
Cupuaçu as a Superfood
Supply Chain and Farmer Partnerships
Challenges in Product Development
Business and Personal Partnership
Cocoa Crisis
Launch and Market Response
Future Vision & Advice for Founders

Episode Links:

Website: https://figafoods.com/
LinkedIn: https://www.linkedin.com/in/ariel-altman-396b922b/
LinkedIn: https://www.linkedin.com/in/ronnyberger/

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Show Links:

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Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
Episode music by Super Fantastics

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