In this episode of the Startup CPG Podcast, our Operations and Finance Correspondent Hannah Dittman speaks with Greer Tessler and Luke Goldstein, Managing Partners at Simple Food Ventures. They explore the firm’s strategic approach to early-stage CPG investing, with a focus on “better-for-you” grocery staples and their unique partnership with Albertsons to help brands scale through retail distribution.

Greer and Luke share valuable insights into what they look for in founders, the importance of operational expertise, and the business fundamentals that set companies apart. They also provide guidance on navigating valuations, the fundraising process, and building transparent, effective relationships with investors.

For founders preparing to raise capital or operators seeking a deeper understanding of the investment landscape, this episode offers practical advice and clear takeaways.

Listen now to gain expert insights on positioning your brand for growth and investment readiness.

Listen in as they share about:

Simple Food Ventures Overview
Investment Criteria & Strategy
Fundraising Process & Diligence
Valuation and Dilution Guidance
Pitching Guidance
Founder Fit & Dynamics
Capital Raising Stages
Advice for Founders on Investor Selection
How to Contact Simple Food Ventures

Episode Links:

Website: https://simplefoodventures.co/
LinkedIn: https://www.linkedin.com/in/greer-tessler-50256640/

LinkedIn: https://www.linkedin.com/in/luke-goldstein-a90093159/

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Show Links:

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Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
Episode music by Super Fantastics