← The Startup Ideas Podcast
The Startup Ideas Podcast
7 validated startup ideas that will make $100K/month (and how to grow them)
00:45:09
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- [00:00]
A
So that's the idea basically, is like, find trends, build a studio around. It could be like micro apps, basically.
- [00:06]
B
I think micro apps are the angle. Again, this, you know, when we break it down in that, like, simplified form, sounds so obvious and so stupid.
- [00:12]
A
Yeah.
- [00:12]
B
But like, really, this is actually in, like, fine trends. Like, that's like a very hard thing, I think, for the average person to do. But I think to that point, like, I think it's going to get easier and easier to see these trends that are occurring. Like, and you can do that trend analysis now at a level that just like previously was impossible.
- [00:30]
A
And.
- [00:30]
B
And so you can also ship the product so quickly that you can actually ride that wave. And I think that that, again, just feels like there's something in there that's going to become more common. And it's really like the larger trend that's happening with like, Cal AI and like, these other apps that do, like, that specific action, that specific thing. There's a ton, like a ton of opportunity in those because there's just the tam of that is huge. Right. So the startup ideas, it's skipping time.
- [00:59]
A
Bab, what are we doing today?
- [01:15]
B
Today we're doing. I mean, we're doing startup ideas, but I'm gonna give you the distribution. As always. Come prepared. Right. Don't even come on the show if you're not doing it.
- [01:24]
A
Full disclosure, we've both had four Cuban coffees.
- [01:28]
B
I'm wired right now.
- [01:29]
A
We're wired. All right, what's idea number one?
- [01:33]
B
Okay. Do you know much about, like, Lightroom presets?
- [01:38]
A
Not really.
- [01:38]
B
Okay, so it's like, basically, photographers use them to get, like, a certain style of the photo. So, for example, like, if you want your wedding to have, like, a specific aesthetic, right. You'd go and use these presets often. Like, you know, there's. So there's this whole, like, economy around this too, of people selling presets. So, like a lot of photographers, this is what they do is they have these preset packs that you go and you buy from them. So I think there's an opportunity to totally just erode this market and basically turn it into a subscription software for photographers. So how you do this, you can take a photo and you can get AI to create the XML that creates the Lightroom preset. So imagine this. I go in, I upload the photo, and I'm like, write the code for whatever this Lightroom preset is. So it gets the aesthetic. Okay, so you can do that, make these XML packets at scale. Right. And then What I think you can do is then turn this into a subscription software where then you go and you're basically selling access to this. Say it's $29 a month, you can make whatever preset you want. You find a photo, the aesthetic that you like, and you're about to go do a shoot or whatever, you're doing some edits. You can basically upload that source photo of the preset that you're looking for and it creates basically the plugin for you automatically download that imports right into Lightroom and then suddenly you have that preset already defined. You don't have to play with. So what this solves is instead of you can basically build whatever preset you want, like using the AI image recognition. So we mess around with this. Like two weeks ago saw that you could actually do this huge market for this, tons of search volume for like X preset, right? Like X Lightroom preset. Also you can target people on Facebook ads that have a Photoshop or a Lightroom interest or an Adobe interest. And then you just run ads. It's really similar actually to the SVG one that we talked about forever ago. Same idea where it's like, here's the subculture of people that are buying these like, you know, like pre made, whatever digital products. Let's just turn that into a subscription revenue rather than having it be. And this is something they use like on a weekly, you know, daily basis. When they're doing these edits, they're constantly looking for them.
- [03:54]
A
So the margin on that is like infinite.
- [03:56]
B
I mean it's like 99%, right? Like it's just the code also as the company, like there's two sides of it. So I think what you could do is you could have it where it's like the customer could upload the preset and build their own preset. Or you just have this library of presets that they can go and download. Just an XML file download. And so then your job as like the company is you just go, you scrape all the photo. Like I would probably find all the keywords that people are looking for, like boho, Lightroom presets, right? Or whatever. Go find all the variations of the photos and then you take those, build out the XML file and. And then people like have some for free, like do like a 10 preset pack that's like a free download that gets their email, put them into a drip, nurture upselling them into the subscription. I mean, it's done.
- [04:41]
A
Dude, tell me if this is a bad idea. What if you bought a thousand domains. Boho thousand lightroom. You know where I'm going with this, right?
- [04:51]
B
Yes, 100%.
- [04:52]
A
Yeah. So you buy the domain.
- [04:53]
B
Yep.
- [04:55]
A
For the search terms, 100%. So it comes up like number one on Google, quick, fast.
- [04:59]
B
100%.
- [05:00]
A
And then you just lead them to.
- [05:01]
B
The subscription, just funnel them into it, into the company. A thousand percent cost.
- [05:05]
A
What domain cost? What now?
- [05:06]
B
10 bucks.
- [05:06]
A
10 bucks?
- [05:07]
B
Yeah. You can get hosting, or hosting I think you can do. It's like an infinite amount of domains. They charge on the bandwidth, but you could just do like WordPress sites for all of them. That's how all these SEOs do this. Totally.
- [05:16]
A
How do they do it?
- [05:17]
B
So basically there's a huge value for like injury lawyers and all this.
- [05:22]
A
Dude. Yeah. Like I always see their billboards. I'm always like, how do they make money? Well, actually that's how you think. You're like, how do I think, man? I'm like, who are these people getting injured?
- [05:32]
B
Totally, totally.
- [05:34]
A
How many people are getting injured that 80% of the billboards I see in Miami are, you know, personal injury injury lawyers.
- [05:42]
B
Totally. So anyway, there's this whole quick break.
- [05:47]
A
In the pod to tell you a little bit about startup empire. So startup empire is my private membership where it's a bunch of people like me, like you, who want to build out their startup ideas. Now they're looking for content to help accelerate that. They're looking for potential co founders, they're looking for tutorials from people like me to come in and tell them how do you do email marketing, how do you build an audience, how do you go viral on Twitter, all these different things. That's exactly what startup empire is. And it's for people who want to start a startup but are looking for ideas or it's for people who have a startup but just they're not seeing the traction that they need. So you can check out the link to StartupEmpire Co in the description, basically.
- [06:37]
B
So why this is a thing is because to buy CPC ads or PPC ads on law related keywords is super expensive. Like it's like, you know, for Miami, it's probably $120 a click. Right. For like truck injury lawyer. So what these SEOs do and then what these brands do or what these companies do is they're basically building an owned media asset that is a way for them to do like lead farming. So they find every long tail keyword that's related to a brand or, sorry, that's related to like some, you know, search Term that's like to this high ticket item that's like a one time purchase. And then they go, they rank that, they basically like farm these leads and what happens is then they do what's called a rank and rent. So they basically like rent the site, the leads of that site to a company. And then often what happens is like after that company gets sees the lead volume that's coming from the site, they then go and they're like hey, we want to buy this and like have it in our portfolio because then it's an asset. This is like a you know, asset line within the, the, the law firm, right? Because they're like oh we own like we'll say a portfolio of 50 domains that are constantly going to be sending leads to us is the idea. So why this works is because long tail exact domains still actually work for ranking on Google with even all the algorithm changes and updates. Actually it's pretty insane. So what Greg is talking about with like oh, you buy all these domain variations like Boho, Lightroom, preset, right. Or whatever the variation is, the opportunity there is that you can rank those domains really effectively. So that creates this top of funnel. If you have a thousand sites that are ranking for all of these high intent keywords that just like funnels down into a single business. And again you're just taking the same idea that the law industry is using and applying it in this and laws is one of them. Like med spas are another. Like anything that's like again high ticket. There's opportunity there. There's probably a totally different world but in truck parking there's like a huge opportunity to do the same strategy. We looked at it at one point but anyway didn't move forward with it.
- [08:45]
A
So truck part like only you just know that that opportunity exists. I love you for it. That's why you're here. Okay, so I think one point on that I just want to, I want to confirm with you. If you end up building a portfolio of all these domains generating tons of leads, that itself you can sell thousand percent, thousand percent. So how much could you make in something like that? Like what kind of multiples?
- [09:13]
B
Huge. Depending on the industry. Because like a lot of the people I know that do this, that's their whole strategy. They go and like basically they bundle these domains and they sell them to a pe because it's just a, you know, think about it as like digital real estate. You know, it's like a real estate portfolio that you're. And your real estate is on the front page. Of Google, right? Like that's the whole, the whole concept. But I mean it depending on the industry, right? Like if you look at like a truck, you know, accident lead, like you're talking about like 40 grand plus.
- [09:42]
A
So think about, okay, so the lead is worth $40,000. Yes.
- [09:47]
B
That's like the value of this. Like this is a huge, like this is a huge business. Like I'm talking like, you know, and the $10 million plus if you have like 50 domains that are in high like you know, area or like high population dense areas. And that's like the whole game. The challenge is that these domains, everybody knows this, right? So what you have to do is like if you want to go buy you know, say even like a domain for like Kansas City or something, right? And it's like some long tail domain, it's going to cost you like still a grand, right? So there is some type of like capital up from investment that that domain isn't even being used for this. It's just like domain squatters. But the domain squatters know that they're valuable because of this whole ecosystem that exists around this. And again there's, we're just using the, the lawyers because it's like one of the easiest ones. But there's hundreds of these categories, right. And it's a lot of it is, I mean even like CrossFit gyms, I've seen them do this in the past where they own like all these long tail keywords that are related to that business. H vac companies do this as well. It's just a lead. Like they're just like a lot of it's like local businesses that it's going to be in a physical location that you're searching for this.
- [10:48]
A
Cool. Okay. So I get this idea. It's like on paper I'm like, how doesn't this work? Someone's got to go build it to honestly find out. Yeah, yeah, yeah. So we'll put a bow on that idea. What do you got next?
- [11:00]
B
Next one I got for you is something a little bit different. It's in the AI space as well, but totally different category. So it's an E comm land. Tons of search volume for AI for E commerce newsletters. AI for E commerce newsletters going apeshit right now. And I think the reason for it is people just don't know what to include with how do you talk about your products? So, so I think that's one element. The other, the search intent that I'm also seeing for it is like they're Looking for like, basically how do I design these email newsletters? And we talked about this before, like this like AI chat, you know, on site, like imagine v0, but for designing email newsletters, I think that what it feels like there's people are looking for is basically, hey, I want to have like this predefined template, but then I want to just like chat with the AI to like insert specific products. A lot of these E commerce companies, they, they, they still like hard code, these emails that they're building, right? Like, if you're legit, you're, you're doing all the design of these emails, like you're writing all of this, you know, disgusting email code to like get, you know, it's just like tables within tables, basically. And so what you could do is, I mean, and this is, I've literally done this work in like a past life where you would go into the email template and you would change like certain photos and sections. And like I messed stuff up like countless times because you're again, like tables within tables of programming occurring. And like, you know, the link's not actually clickable and that's the whole point of this image being in there. So I think the angle is basically it's probably both the ability to modify a template that they already have for their email, like, like the promotion of their products, whatever the emails are that they send out through Klaviyo or whatever. And then also just like writing newsletters about like, okay, the holidays coming up. Like, what are some products that are related to this holiday? And an angle that I can spin those in so that it tells like some type of like story narrative, like say you're selling, you know, festive, I don't know, like Christmas mugs or whatever. You know, something like that. It's. How do I, I mean, I think one could be like, identify the products in my catalog that are related to this, this, you know, event, this time, and that something is happening. And then how do I write about that in the storytelling format and kind of automate that process? So I'm curious your thoughts there. Again, I don't really know. Like this is just based off the search intent that I've seen, but that, I mean, it's a growing keyword. And I'm curious what you think on like how people, what people are actually looking for.
- [13:38]
A
I mean, just curious. Okay. On that idea, like, to be honest, I don't know. Yeah, like the previous idea, I was like, yes, yeah, I see it. Yeah, I like 97% see it. And the last 3%. You always kind of have to go and build it totally. To really figure it out. This idea feels like if I have. You know, to be honest, I prefer the first idea. The light.
- [14:07]
B
Yeah. Yeah. What do you think people are searching for with like, AI for E commerce newsletters? Like, why is that search volume, like going up? And like, why are people. Because that's the thing that, like, also I'm like, I don't know, like, I'm making a guess. Like, this is what I think people are looking for. But like they're looking for something. Right. And I think that's a lot of this is like, I don't know what it is. That last 3% that you were talking about, we think this is it. I don't know if it's actually this.
- [14:33]
A
But yeah, I mean, I don't know, dude. Yeah. The reality is everyone's searching for AI for xyz. We know that AI for E commerce. I see it. You know, okay, that's a huge category. That's a huge niche. But then you have the sub niche of AI for E commerce newsletters. And I'm like, kind of like, get out of here, dude. I'm like that on one hand, I want to look at it and be like, something is up, like the trend data. I don't know. There's a bunch of bots that are just searching for this. On the other hand, sometimes the best business ideas are these weird ones. Right?
- [15:17]
B
Sounds stupid.
- [15:18]
A
Sounds so stupid.
- [15:20]
B
The only reason I'm interested in this, like, it like jumped out at me is so I had a friend that used to work at Klaviyo and He's like, yo, 80% of the people that are using this aren't using it. Like, they're paying for this, but they're like, not extracting all the value out of it. And so it feels like some version of that. And like, again, I don't know if this is an agent. I don't know if this thing is just running in the back. Like, I don't know what this looks like, but I feel like they know they need to do email marketing. They have. And I've been in the same, you know, situation, like with running like for email for an E commerce company. It's like, what do you even say in this thing? Because you're just talking about the same products, like, over and over and over. The how do I come from different angles every time so that it feels unique, but I'm not trying to get the same end goal to happen. So again, it Feels like there's something in there. And it is a pain point because they're like, I'm paying whatever, you know, a grand a month for this subscription, you know, 12 grand a year, and we're doing a send a month. Like that's not. I can extract so much more value from that. What, what, what does that look like?
- [16:21]
A
And I. Okay, so here's my framework for coming up with ideas based on this idea and other ideas like it that I think could be absolutely massive. So you pick a tool that has high ltv like Klaviyo. What do you think an LTV of a Klaviyo customer is?
- [16:40]
B
I'm guessing, I think their average is they last around like 24 months. So I'm guessing like 25 grand.
- [16:47]
A
Yeah. So 25 grand a HubSpot, 25, 50 grand. Go to ChatGPT, type in high LTV SaaS. Companies that have a market cap more than a billion dollars gives you a list. So then you have all these softwares. Your insight. Really smart. 80% of people are paying for the software, but not getting the most out of it. Really big insight. So then it becomes, could you build a productized service that could eventually be like AI, fully autonomous, but a productized service that we're, you know, we help you get the most out of.
- [17:24]
B
Klaviyo, I have something for you.
- [17:26]
A
Here we go.
- [17:26]
B
Let's piggyback off this. Do you know what this software Sage is called? Like Sage 100, Sage 300?
- [17:33]
A
I don't.
- [17:33]
B
Okay, it is the biggest. It's basically QuickBooks, but for construction companies, one of the biggest softwares in the world. Okay, Just full stop massive. So many companies use it because it's one of the biggest categories. All right. There is like tens of thousands of long tail keywords for how to XYZ and sage 100 and sage 300. It's all these different variations of the software. They're doing the same thing. Sage Online, I think there's massive agency opportunity to go in and basically be like, we are the Sage consulting company that comes in. And it is literally like every construction company in the US uses this. Like that is your target market that you're going after and you're just basically building out, you know, whatever. It's most likely workflows that you're doing for them or the same thing that you do in like HubSpot Consulting or like Salesforce Consulting. Right, where you build these custom dashboards out or whatever that ends up being. So again, huge category. There's probably a Play within plugins for that as well. Again, they have a marketplace, of course they do. One of these massive companies. So just random. I feel like that's related to like here's huge software that you know is underserved. How do you go and, you know, provide some type of service within it.
- [18:57]
A
Totally. So it sounds like it's find underserved software, number one. Then it's build an agency, productized agency, turn that agency into productized agency. Then it's build templates, digital assets, sell them high margin, 90 plus percent margin. And then it's can I, you know, add plugins?
- [19:19]
B
Can I do, you know, custom builds on top of this? Because suddenly you know how the API works way better than anybody else in the industry and you just found that the last 10 clients asked for the same thing. Can I do it? You know, a subscription version of this, that's $100 instead of a thousand to do this build out for them.
- [19:36]
A
And the reality is that you build all those things, you will be able to sell to HubSpot. If you're building a HubSpot, you know, business or Sage or Shopify or whatever it is. Right. They're going to. If you could convince them that people who sign up to your service use their product more, core product, more product more. That's huge for them.
- [20:01]
B
Totally.
- [20:02]
A
Yeah.
- [20:02]
B
And it makes a better experience on top of their software, which creates like longer stickiness.
- [20:06]
A
Like, yeah, this is, this is good.
- [20:08]
B
Yeah. But so next one agency. So piggybacking off of exactly what we're talking about of a software that's growing. Have you heard of Lelo yet?
- [20:17]
A
No.
- [20:18]
B
Okay. VC company growing like crazy. They are a drop. CRM is how they're positioning themselves, but they're doing like SMS, they're doing email, they do Instagram DMs. And I think they're moving into TikTok and all this. It's basically how it functions. Like say I'm a creator or I'm like a music artist. So like for example, Zach Brian, you know, use them on his last tour, he has this huge list. All the tickets drop, they hit the whole list. And you can also like do like, you know, if you're on the list, you get special access or whatever that ends up being. All of the major record labels are switching to this right now. The only reason I know this is because I do a little bit of work out of Nashville with for my friend who's an artist. And like they switched over. Everybody that's on his management company is now in the process of switching over, I think there's a massive opportunity to go and build the Lelo agency. From the conversations I've had, nobody knows how to get people onto these lists. All I'm doing and what we're seeing success with, we take their Instagram account and we do a match audience to anybody that's engaged with the Instagram account. So this is the artist that we're doing. We then run an ad that is a giveaway ad. So get $100 worth of merch for free when you sign up. So these people already have an interest in that person. We know that they're a fan, and we are running a merch ad to them. And we just run that continually, just constantly. And then at the end of each month, announce the winner, and it turns into this repeatable thing. We're getting people to sign up for like under a dollar on this, right? And so. Which is crazy. And then what you're basically doing is like, the whole angle is like, hey, we run that whole playbook for you. And this is this continuous thing that's going to. And the angle of why it's continuous is you're constantly making, like, different ad variations, different creative testing, different. So where this can even get deeper is you can strategically go and be like, hey, we know that the tour next year is going to be in these locations. I want to run the ads just to these locations so that we get a mailing list for those specific venues, those specific locations where the artist is going to be this next year. So that when those tickets drop, boom, I hit that entire audience, right? And I immediately get sales. So you can be, like, very, you know, almost scalpel, like, in the targeting that you're doing on this. So anyway, I'm curious your thoughts and.
- [22:35]
A
Can you personalize it? Yeah, yeah, yeah.
- [22:38]
B
All of it. Yeah.
- [22:39]
A
So how would you. How would you personalize it? Cause I think that's. That's what a lot of people don't realize that's happening right now in growth and marketing is like, we've moved from like one size fits. We're moving from one size fits all marketing to, you know, personalized with AI.
- [22:55]
B
So thinking about, so two things there, the artists, the ads. Like, we do variations of the artist being like, like, hey, I'm doing a giveaway. Like, you know, click the link to blah, blah, whatever it is, right? So you can do those variations. And then the other thing that you could do is because it's geography when.
- [23:13]
A
You say doing those variations, I mean, I'm. I'LL pick your favorite artist.
- [23:20]
B
Charlie X. Charlie xcx.
- [23:22]
A
You know, Charlie xcx. For those of you who don't know, Cody is literally, forget Superfans, the number one fan.
- [23:31]
B
I was in the top 1%.
- [23:33]
A
You were in the top 10. Top point zero. You're in the top one.
- [23:35]
B
Dude, I love Charlie. All these bandwagon fans, man, they need a. It's killing.
- [23:42]
A
Get out of here.
- [23:43]
B
I was at. I was at her bat tour, and they were like, oh, they like. I was with my girlfriend. They asked like, who's the. Who's the fan? And she's like, oh, he is. And, you know, I look out of place there, and the people that like, ask this, they're like, oh, yeah, for sure. I knew every lyric. They knew maybe two songs, so get out. Kills me.
- [24:01]
A
Anyways, so you can take. You're saying using AI, you could use AI.
- [24:07]
B
I think the artists would have, like, hesitancy with that. From the brand standpoint, what we just had the artist do is like, hey, you know, here's five different scripts. Like, just literally do a selfie video of you at a venue and just like, read out the scripts, whatever, 20 seconds long. And then we test all those variations against each other, see which one has the cheapest cpc, the cheapest signup. You know, people giving their phone number, their contact information.
- [24:31]
A
Well, just to speak to that for a second. So, okay, maybe Charlie is doing the. I could just see your heart drop whenever I say the word Charlie. Charlie records the script, but the background could be if it's in Miami.
- [24:51]
B
New variation.
- [24:52]
A
Yeah, new variation. Right, totally. That either stock video or AI generated. I remember Nikita Beer with TBH and Gas, his viral social apps. He was creating ads and content where he was focusing on high schools and college campuses. But I think what made his ads and content so effective was if you saw an ad for University of Alabama.
- [25:22]
B
Oh, and the location.
- [25:23]
A
Oh, that's brilliant. So he's targeting University of Alabama. The background isn't just some random college campus. It's, you know, Alabama quad or whatever.
- [25:34]
B
Totally. Something that's recognizable that the whole, I guess, like, you know, micro community or that geography would know exists.
- [25:40]
A
Or high schools even, right?
- [25:41]
B
Yeah, totally.
- [25:42]
A
Even like a five, you know, a 500, 300, 200 person high school.
- [25:46]
B
Totally.
- [25:48]
A
They see that ad creative, and they're like, wow, this is obviously a product for me.
- [25:52]
B
Specific for me. Totally. So take that, you know, just to flesh that out even further. So you take that, you know, the talent that they recorded the video, we remove the Background and be like, I'm coming to your city. It could be generic even or change it, right, Whatever, do some lip sync. But I'm coming to your city. I want to give away free tickets to you. You know, click the ad to learn more and it like shows the background of the place that they're at. And then you do that geotargeting. That ad just runs to that specific location. I mean you could probably get that sign up even lower. These people already know they exist, right? Like they're already bought in. You're just trying to get them on that, on this list which is like, what do you offer them? And again, we're just seeing this playbook of like merch giveaway. They already like this person, like work really effectively for this.
- [26:39]
A
What do you say to people who say building a startup in the music business is like a terrible idea?
- [26:47]
B
I think yes and no. I think there's straight up an opportunity probably if you go and do like a webflow or web design agency that is specifically for artists. Every year they renew their website every year, album drop and like they're constantly doing updates and edits on it. Like you could I. I know a dude that does this and it's like 2k a month. He's on subscription.
- [27:08]
A
Right.
- [27:09]
B
And it's terrible. The experience is terrible. Really hard to get into that world. But like once you get one, then it's. You get all of them because like all of them are. You get the entire management team is typically what. How this happens. So like a management company, right, like they would go, they manage 30 artists and like you get one of those artists and you provide a great experience. Like you're going to get. Every one of those artists is going to come back to you basically. Because there's all this crosstalk that happens internally on whatever the strategies that are happening. That's the whole point of the management company. How they function now is they're almost like a growth agency or the media team that's behind this artist. The label isn't really doing that. The label doesn't even know what's going on. Nobody knows what's going on. But specifically the label doesn't know on what's going. Going on. The, the artists and the management company are becoming more and more of that like lever that actually pulls and makes difference for the, for the, for the music labels.
- [28:01]
A
Like am I, am I?
- [28:02]
B
They're like a bank.
- [28:03]
A
Yeah, exactly.
- [28:04]
B
All they turned into.
- [28:05]
A
Yeah. So God bless them.
- [28:06]
B
Yeah. Paying all the bills. All right, cool. So this is a this is a physical one. But I'm just like, okay. So I just feel like it's like this is a huge trend that's about to happen.
- [28:19]
A
So that's why you even say this idea. Okay, Physical idea.
- [28:23]
B
Yeah.
- [28:25]
A
Would you ever start, actually start a physical idea? How should people be thinking about software versus physical right now?
- [28:30]
B
Yeah, yeah, yeah. So I think software or like any of these digital companies, it's great if you like, if you're. It's cutthroat though, right? Like you're playing against the world. I think that's the difference. Whereas like these physical locations, like, or these physical businesses, you're just competing against the people in your geography. And like if there's a certain biology of that, that you know, demographic area or that. Sorry, that geographic area, like these can work really well. And like the one I'm about to tell you is, is that. So this business is a dog park that has a bar in it.
- [29:05]
A
Obvious, say last dude.
- [29:07]
B
Okay. So I, we take our dog there some days of the week just to like when we're cleaning the house and you know, running the vacuum or whatever. And we don't want them to like just be in the way. And it's also like for him too, gets to hang out and you know, have some social. So it's, it's a boarding like daycare place. The dog has to be okay to be in there. If once they're okay they can go to the dog park. There's a bar at the dog park at 4pm every day that bar is popping. I'm talking like you're talking, you know, peak 11pm like New Year's Eve, like bar level of turns that are happening. The whole thing, it is insane. And I think that there is a huge opportunity. They just have it in like a warehouse that's like all like, you know, it's in this like industrial park that they put this thing in. There's nothing else out there besides really this, this, this facility. And I, I think it's massive. The other side of it too that they do is they have this like app that throughout the day when they're watching the dog, it like you, they take photos of the dog and then they give like a play by play of like what it's doing. Girlfriend is obsessed with it. She like, she's like, oh my God. Like I get this like, it's almost like a feed of like hit, you know, their day basically. So kind of two sides of like a similar business. But like I think specifically like dog park Bar is just this massive, massive opportunity just based on what I'm seeing.
- [30:37]
A
So how do you actually go and start that? I. That's where you're like, I don't.
- [30:41]
B
I have no idea. Like, getting the liquor license, the whole thing, like, that's a huge lift. This would have to be. But, you know, somebody that knows that industry or knows that world. But I think that that idea of like a place where I can take my dog that has like some type of social thing connected to it because they're charging for the dog and then for the drinks. Right. So you're getting like the dog turn, but then also, like the drink turn. It could even be a coffee shop or something as well. But it's like, oh, the dog can play for two hours. You drink two coffees or whatever. You drink two drinks or three drink, whatever that ends up being. And the bigger thing is it's like this third space that people go to that they can meet up, which is like, everybody's looking for that third space right now. So bigger thing on the marketing side, super easy. It's just Facebook ads to people who own dogs. That's super, super easy. Do, like, higher income, 26 to 35. You're in the money.
- [31:36]
A
I think a members only version of this could be really interesting.
- [31:39]
B
Totally agree.
- [31:40]
A
Yeah. So, like, the trend is the Soho House ification of everything.
- [31:45]
B
Yep.
- [31:45]
A
I. I'm starting to see, like, the so house, but for kids.
- [31:51]
B
Yep.
- [31:52]
A
Like, you bring your kids there.
- [31:53]
B
Totally.
- [31:54]
A
The Soho is for, like, people who play paddle.
- [31:57]
B
Totally.
- [31:58]
A
Which is like an up and coming trend. So you basically, you have the. The macro trend of the Soho certification of everything.
- [32:04]
B
Just country clubs.
- [32:05]
A
Yeah, exactly.
- [32:07]
B
It's a millennial country.
- [32:09]
A
Millennial country cops are coming back.
- [32:10]
B
Yep.
- [32:11]
A
You have.
- [32:12]
B
They are, though. I think they are. They are gonna rebrand too.
- [32:15]
A
They need to re. Yeah, exactly. Dues. And then you chart. You make money on. On, you know, hospitality.
- [32:22]
B
It's such a, like a repeat. Like, again, from how the. How I understand the economics of these country clubs work, like, you have the dues, you have to hit that amount. If you don't, you still pay that money.
- [32:31]
A
Yeah, it's crazy.
- [32:32]
B
It's crazy.
- [32:32]
A
Yeah.
- [32:32]
B
Like, so you're like, the. The company is guaranteeing they're going to get x dollar amount from you during that year. Right.
- [32:39]
A
By the way, it's not like they like, hit you up and they're like, by the way, you haven't hit your limit and go spend $2,000. They're just like, I hope Greg doesn't send them an email.
- [32:48]
B
Exactly. And ask. Yeah, totally, totally. So. But we have time for another. Let's do.
- [32:55]
A
Yeah, let's do another. Let's do another idea.
- [32:57]
B
Okay, cool. Next one for you. This one is more just like a larger trend I'm starting to see with like, very specific AI apps. So, like, this app went viral recently. It's like text behind image. Yeah, it's. And so what. What it is like for the audience is basically, it's literally like, here's a person, there's a background behind them that's like beautiful. And then they put like one word text that's like, you know, sunset. It's so stupid.
- [33:30]
A
I think the use case is like YouTube thumbnails.
- [33:33]
B
Yeah, that's. That's one of the pieces. Yeah. What's. You had him on your show recently, Daniel Daly. Yeah, yeah, yeah, yeah. He does that style.
- [33:40]
A
Amazing.
- [33:40]
B
Yeah.
- [33:41]
A
So basically what happened is I think this guy or girl saw this trend in YouTube thumbnails and was like, how do I make it really easy to do it Productized. It got a lot of traction, 100%.
- [33:57]
B
So I think that those, like, there's all of these very small things that people are trying to do, like background removal or like cloud removal. And like all this stuff has kind of existed in some forms before and like all these like face tune apps and stuff like this. But I think that there's. And this is like API wrapper games that you could play. But it's like, okay, we have this like app framework that's like text behind image. Like, all that's happening there is like, it's probably just an API call that's putting this, you know, doing the separation and the whole thing that could just be like reused over and over again for all of these like, like small actions that people are trying to go viral with. And how I'm seeing people price these is you basically buy like credit packs where it's like, you know, whatever, four dollar, four a month and you get ten credits a month or something.
- [34:46]
A
But.
- [34:46]
B
Or a lot of the times it's like the classic, you know, app pricing where it's like $7 a week and it's like actually $29 a month. That's what that's translating into. Right.
- [34:58]
A
But I think that no one talks about that.
- [35:00]
B
Oh, dude. That's what is happening here. And then they get three months out of it and they just got a hundred dollars for, you know, an acquisition cost of like three bucks. Right. Because they're like, oh, you know, I'LL impulse. I'll impulse buy 7.99.
- [35:12]
A
You know where that started? Ringtones.
- [35:15]
B
Oh, no.
- [35:15]
A
Do you remember that?
- [35:16]
B
Yeah, they're coming back.
- [35:17]
A
I heard.
- [35:18]
B
What? Yes, I heard they're coming back. I've heard that. Like, there's this whole.
- [35:22]
A
Your grandmother tell you that?
- [35:23]
B
No, dude, this is like. I think Sam Parr tweeted about it of how there's, like, these companies that are growing again, and it's like a nostalgia thing, like, selling nostalgia of, like, you know, I'm. You put like, a Britney ringtone on, like, Toxic is what place people call you.
- [35:41]
A
That is so funny, dude.
- [35:43]
B
Amazing, right?
- [35:44]
A
Like, if I. If I was hanging out with you and then all of a sudden Toxic by Britney Spears, straight up, dude, you. You would be. You would go up in my book.
- [35:51]
B
I would be amazing, right? It would be. And I think that that's it. It's like a. You know, it's an. It's a. It's a brand.
- [35:56]
A
Small price to pay for being cool with your friends.
- [35:59]
B
Exactly. Exactly. And I think that that's back. So, anyway, yeah, I. I don't know how we ended up in the retail world.
- [36:08]
A
All roads lead to Toxic by Britney 1000%.
- [36:12]
B
The best karaoke song to sing, by the way. You want to get a crowd pumping. It's like that or Sweet Caroline. Like, those two will get everybody hyped.
- [36:21]
A
How did we get here?
- [36:22]
B
I have no idea.
- [36:25]
A
Rafa, you know how we got. You got here. Jordan, you know we got here. Text behind image.
- [36:32]
B
Sex behind image.
- [36:33]
A
Was it? Let's go.
- [36:35]
B
So, yeah, I think that that is the angle. I think you could just ride these ways and actually, like, this, like, you know, you have an app framework that you're just, like, replacing the guts each time. I think that this is what's going to happen with a lot of these, like, startup studios. And I think this is actually a larger trend where, like, if you even look behind, you know, the guys that are doing, like, cursor, right? Or like, any of these, they're all like, labs. Like, that's how they position themselves and how they're raising money. Like, we're an AI lab. Or, like, we're a. You know, some. We're almost. They're like product studios because it's like, you know, we have a 10 cracked engineers and we can push stuff out in, like, 24 hours. Right? And I think that that larger trend at, like, different scales of the game are going to be happening more and more with. Because it's just so fast, right? Like, we're in this very ephemeral media landscape and because of that, like, a trend can go viral for 90 days. And it's like, how do you ride that wave? And I think that there's people that are doing this.
- [37:27]
A
So that's the idea basically is like, find trends, build a studio around. It could be like micro apps, basically.
- [37:33]
B
I think micro apps are the angle. Again, this, you know, when we break it down in that, like, simplified form. Sounds so obvious and so stupid.
- [37:39]
A
Yeah.
- [37:40]
B
But like, really, this is actually in like fine trends. Like, that's like a very hard thing, I think, for the average person to do. But I think to that point, like, I think it's going to get easier and easier to see these trends that are occurring. Like, even the tools that I know you guys are building internally of, like, here's things that are popping off, right? Like, is there a way that we can inject or insert ourself into this? And you can do that trend analysis now at a level that just like previously was impossible. And so you can also ship the product so quickly that you can actually ride that wave. And I think that that again, just feels like there's something in there that's going to become more common.
- [38:14]
A
By the way, someone listening. This is going to be like, yeah, that's just like a small idea, building these, like, micro apps. But the reality is Adobe does this. Literally, Adobe does this. Like, if you. They look for search terms, they create micro apps that funnels to their main apps.
- [38:30]
B
Yeah. Do you know, you know VEED, right? VEED IO. They're like an online video editor company.
- [38:35]
A
How do I spell that?
- [38:36]
B
It's V E E D I O.
- [38:39]
A
Yeah, I know them. But yeah, I've been.
- [38:41]
B
Yeah. So they launched a captions app for videos.
- [38:46]
A
Yeah.
- [38:47]
B
Where you just like, it's. It's a standalone app away from their core product. They also have like mobile full video editing. It just those captions. Right. Got to a million ARR. And I think it was like 27 days, if I remember right. And again, they had an audience. Like, they had an email list and all these users already. So, like, that. That's how they can do that. But like, when you think about that, like, here's this app that does this one thing only, but the audience is so big that you can go after, like, it's like, even if you get a small percentage of it, it's. And it's really like the larger trend that's happening with like, Kali and like these other apps that do, like, that specific action that specific thing, there's a ton, like, a ton of opportunity in those because there's just the. The tam of that is huge. Right? So. And I think that this is, like, a big trend in all, like, everybody that's like, you know, go like, well, Canva does this already or anything. Yeah. Like, they do do this, but, like, there's this subset of people that want to do this on their phone really easily.
- [39:46]
A
Right?
- [39:46]
B
And they'll pay you for that.
- [39:47]
A
Right?
- [39:48]
B
It's like, it's just like, you know, looking at, like, people that pay, like, play Candy Crush as an example. Like, majority of their revenue comes from, like, 10% of their users.
- [39:56]
A
Right?
- [39:57]
B
But there's this subset of people that are willing to pay for this thing because they find value in it.
- [40:01]
A
So totally. It's like.
- [40:03]
B
And everybody edits photos. Like, everybody takes photos. Like, everybody is your tail.
- [40:12]
A
Like, when you go to the Cheesecake Factory and you can order anything, you know, you know, that's Canva.
- [40:19]
B
Exactly. And you're like, God, I don't even. Like, I don't even know where to start. I don't know what I want to do.
- [40:24]
A
Like, you're like, dude, a friend of mine comes to Miami, tells me that he's ordering a Cuban sandwich from Cheesecake Factory because it's on the menu. It's like, yeah, you can order a Cuban sandwich from Cheesecake Factory, but you know, you want to go to the place that has a menu of five things that has the best Cubano totally in town.
- [40:50]
B
Why do people buy from productized services? Why do they buy from those types of companies? It's because they specialize in a specific thing. And because of that offering, like, they can just narrow down and focus, right?
- [40:59]
A
Yeah. And the positioning is tight.
- [41:00]
B
Oh, totally. You can wrap your mind around it.
- [41:02]
A
Right?
- [41:03]
B
And don't get me wrong, like, sometimes the experience of, like, when I go and I have that overwhelmedness, like, if you go to, like, a bomb Chinese, like, dim sum place, like, dude, there's so many things on the menu. Like, there's no way that, like, you're going to be able to. But that, like, that has its place. But majority of the time, people want to make less decisions. So if you're like, this app does this, but there's, like, you know, 360 million people that have mobile phones in the US that all could potentially want to do this thing. There's a subset of those people that want to do that. Right. And you're going to be able to find them now, especially with, like, Facebook Ad targeting has gotten ridiculous for app installs. Like I don't know if you guys have seen this where it's like we're at the point where it's like if you just have enough money, like you just target all of Facebook with some type of conversion action and like it'll find the people like we're not even like don't even do the targeting. Just like tell them to like we want this action to happen. Send us traffic and then like you just run like a hundred different variations of creative and it's like finds that person. Insane. Insane. When you think about, you know, we're.
- [42:02]
A
All talking about agents. Like it's like this brand new thing. Like isn't that's like an agent? Basically.
- [42:08]
B
Basically, yeah, yeah. 100%.
- [42:10]
A
My goal is this action. This action.
- [42:13]
B
Yep.
- [42:14]
A
That is like the simple way of thinking about what an agent is.
- [42:18]
B
Totally. I don't think people realize like how deep Facebook is on the AI stuff too. Like their entire ad platform is basically just AI, right. Like that's how they're making all their decisions.
- [42:29]
A
Platforms AI and their news feed AI. Their main product is AI 100 for consumers. 100 and their main product for businesses is AI. Like how are they not an AI company?
- [42:41]
B
A thousand percent. They have more text information than the majority of them. It's like higher quality tradition like typically in comparison to like shorter form because it's like more long form written content a lot of the, the time, the whole thing. So anyway, I mean we, we don't want to get too deep into that but on the, the philosophical side of who's going to win this game. But I, I think it, it's so obvious to me that like especially in like the ads, like even with Google it's not that easy. Like I can just be like Google, here's my action. Go find me keywords. It's not really good at that. Like it can't do that really yet sort of you can like throw, you know, give it a landing page URL and it will go and like extract the information. Information. But a lot of the times like me in there, like in that, you know, the dashboard, like picking what we're actually bidding on. We can get a better like performant convert like CPA than, than what Google would find on itself on its own. In contrast, Facebook is like a lot of times depending again it depends on the budget, size it. But it can be better than us if the market is big enough. Like, and there's some B2B tails cases where that's different where it's like, oh, this audience is only like 50,000, right? Like, it's not going to. We don't want to do all this ad spend to end up finding those 50,000. We'll just go after that 50,000. We'll pay a higher CPC just because we know it's actually the target customer. But the, you know, if it's a product that sells to more than 30% of the US like just global targeting, and you're going to, like, it's going to find it faster than you'll ever be. Be able to.
- [44:11]
A
All right, bro. So I think that's the episode chilling. You know, thanks for having me. If you can't figure out how to make money from one of these ideas. I don't know. I don't know, man.
- [44:24]
B
You got it, man. Honestly, reach out, ask questions in the comments, man. I'm, I'm lurking there. I'm happy. I'll just drop a freaking loom video to you.
- [44:32]
A
So we'll be in the comments. Go check out Cody's podcast.
- [44:39]
B
I don't really even know. Just I'm online, I'm just doing.
- [44:41]
A
You'll see him, Cody Schneider. We'll put his links in the show notes. Dude, always good jamming with you.
- [44:48]
B
Gee, thanks for having me, man. And stoked to do an irl.
- [44:51]
A
Awesome we out here.
- [44:52]
B
Yeah.
- [44:52]
A
I'll see you at Cheesecake Factory tonight.
- [44:54]
B
Hell yeah. I'm down. Let's go.