B (44:20)
Yeah, yeah, yeah. What do you like from each model or whatever? What can you learn from each? How can you sort of use it across the spectrum here to arrive at what you like at the end of the day? So really cool. Really cool. So going back to kind of like my setup a little bit, there are a few skills that I recommend everyone create with Claude Opus. So a skill is just like a set of instructions that the model is going to reference when it does a certain task. Okay. So I do a lot of like, website optimization for the vibe marketer.com I want to figure out, hey, how can I convert more visitors into customers? And we've talked a lot about this, but, like, it comes down to really good copywriting. I think that, you know, that's a struggle for like 90% of business owners is knowing what kind of copy to write for their business. They don't want to feel, you don't want to feel too cheesy, too salesy, but you also want to leverage the principles of influence and persuasion in the right way. You know, you don't want to have this empty brand speak. And you also don't want to be like, hey, make this much money, do this, like right away. There's a fine balance, right? So I call this elevated direct response. And I build a skill around it. And every time I write copy for my website, Claude references this skill and it does a great job at, you know, producing, you know, this, this style of conversion, focused copy. So the way that I did it is I found some people in my space, or in our space that, that, that I like that I Look up to that, have, you know, built some pretty huge businesses with community and education and, and things like that. So here's an example. I have the Perplexity MCP set up in cloud code. So I say, hey, use the Perplexity mcp, go research Cody Sanchez and Alex Hormozi and like the biggest sort of like education or information based businesses out there and break down exactly how they're writing their copy, how they're positioning their products and services and how they're talking about what they do, what are the main takeaways that you can learn. So I did that and kind of came up with a few different baseline insights. The contrarian educator. So Cody Sanchez starts out with like a contrarian point of view or a contrarian hook, you know, so got that from her. When I did this research on Alex Hormozi, I found that he's got sort of these offers that you can't refuse and he's always sort of stacking the value in terms of like what someone is going to get like with this big promise that you're making. So those are great learnings. What I did was I collected that into kind of this elevated direct response skill or playbook. And then what I did is I fed Claude code a bunch of examples of my own writing. So things that I've created a bunch of tweets, even like transcripts of YouTube videos that I've done, you name it. And I said hey, distill this into a brand voice skill. So it broke down the way that I talk, the way that I write so that it feels natural and you can see some of the things here that it came up with. So contrarian educator. So boring is like the antidote to like shiny objects out there. What's the real practical ways people are going to get value from some of this stuff? You know, I'm really focused on compound growth while operating on the bleeding edge. So I don't like to chase everything. I like to figure out how I can build systems around these tools and processes that are going to pay dividends for a long time. Direct response DNA. So you know, as a, as a small business or a creator or whatever, like we don't need to worry about like this empty brand speak. We want to get people to take action in a classy way. So I've got a direct response DNA systems over hacks. So that compound long term thinking and then like a creator first language. Like you always talk about like learning how to write for the Internet. I think like that's the epitome of creator first language, like, you want to talk naturally, you know. So blending what I learned from, from these folks with my own kind of DNA kind of led me to creating my own voice skill and Claude that it uses every time. So I rebuilt my entire website using this, and it's been working pretty well. So definitely leverage skills. And with the tool use and the context ability of 4.5, it's going to do a really good job with those. So I boiled all that down also into like a landing page architecture architecture that I utilize. So I've been, you know, pumping out a lot of landing pages on my website lately. Like, we've been doing these like, workshops. I wanted to create like a lead magnet around those so that I could gather emails. I wanted to redesign the homepage, and I use the same architecture that Claude Code was able to reference on each and every page using my voice. So this is sort of an overview of the architecture that I use and probably a lot of other people use, whether they know it or not. So, you know, we want to have like an impactful hero section. You know, what, what is this getting you? What's sort of the transformation or the outcome? We go through the problem agitate phase. So this is sort of like, what's the issue you're facing? How do you stoke the pain to make it feel like you really need something and then you're coming in with a solution? So, so problem agitate solution is kind of a classic framework for conversion. We're providing the solution with this value Stack took that from sort of studying Hormozy's stuff, where we're trying to make it feel like we're giving you so much value that it feels dumb to say no.
